This action might not be possible to undo. Are you sure you want to continue?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our film trailer uses many conventions of professional film trailers, of which we analysed from not only horror trailers but from other genres too. The start of our trailer was going to contain the conventional green still with information of what audience the trailer is suitable for. However after further research into when this is used, we found that this green still only appears at the start of trailer which are being viewed on the internet. As our trailer has been constructed to appear in the cinema before other films of the same certification are going to be viewed. Like trailers which are shown at the cinema, there is no still on certification information; it just goes right into the footage. Our Trailer conforms to convention of withholding great character development, only making the characters develop when it is necessary for the clarity of the story. In our original script for the trailer the split screen was much longer and included more character development, however in the post-production stage we decided that this development was not needed and the split screen was way too long for the trailer to keep the audience¶s attention, which is what is needed for a successful horror trailer. With not so much focus on the split screen we were able to include more footage of elements of horror, such as the blood dripping on the controller. The editing of our trailer does conform to the basic conventions all good film trailers contain, with lots of quick cuts and sudden change of scene. In the making of our first draft, we were focusing on cutting the scenes to fit the narrative of the trailer. However after some constructive feedback from our teachers and peers, we learnt that the cuts were not quick enough to create the tension we desired. Two of the suggested speeding of cuts were when the character Mark goes to hit his girlfriend and the other was when the door was slammed. The scene with Mark did not cut quick enough to the shot of blood dripping off of the side of the controller, so we decided to cut it as soon as the controller gets a close as possible to the camera. We did the same with door cutting it as soon as the slam was completed as before there was an amount of time when there was simply a closed door. With consequential feedback from these changes we found that the trailer created more suspense and action, like a professional film trailer. We were very restricted with the lighting we used in the production of our trailer as we only had the choices of natural daylight, domestic lighting or the light emitted from the HD video camera. The most effective shot that conforms to the convention of dark and eerie lighting in horror trailers would be the shot of Travis¶ eye. This was created with the natural light from the night we filmed on and the blue and grey glow comes from the light from the front of the video camera. I find that this conforms to the convention of dark and eerie lighting of horror trailers as all the focus is directed on the menacing looking eye which creates more suspense and fear as the lighting allows the viewer to only focus on the eye. Our trailer conforms to the convention of all good film trailers; what happens next? The trailer ends on the question of whether Abdullah is caught by the virus or not. We did this by having the last shots of Abdullah shouting that the virus cannot him, but then having a shot of the red light being reflected in his glasses. This is used in our trailer to make the viewer question whether the virus gets him or is it someone else and he has escaped from the same fate his friends faced. We conformed to the conventions of film trailers and horror trailers in particular, of having a voiceover. We found in our research of other horror trailers that this is an important element in the narrative of the trailer. After looking at the script for the trailer we realised that we
needed the voiceover to add more terror into the trailer. We wrote the voiceover, and realised it was relatively small to other trailers in the horror genre however we found that this was not a problem because the minimal length withholds information to make it more scary. At first we recorded our actor Abdullah performing the voiceover on the HD video camera, however when we uploaded this audio onto Garage band we could not edit the audio and change the pitch, which is what we wanted to do because we found the original audio too high pitched and not scary enough. To be able to edit the pitch and add an echo effect to the voiceover file, we had to record the voiceover on the Apple Mac and then edit it on Garage Band. This made us feel that the first recording was a waste of time however after the second recording was edited we felt like it fitted the conventional horror trailer voiceover. In our research we had found that it was essential to have some kind of non-diegetic music to create tension and suspense. After trying and failing to create our own atmospheric music on both Garage Band and Logic, we found that the best way to get the most conventional music was to download some that another person had created. After looking at many websites that hosted the kind of sounds we wanted we found out that many websites were selling music rather than having them for free downloads which is what we were hoping for. Consequently we asked our teachers if they knew anywhere we could get effective music. One of our teachers has an account on KMP player and let us use her login to find the music we wanted for our trailer. We found two pieces of music one named µtwisted nerve¶ which we used for our trailer and the other called µfatal ending¶ which we used for our ten second teaser trailer and the menu of our DVD. Both pieces contain conventional disturbing discordant, jolting, dynamic sounds which we hope manipulate the nerves of the audience as they view the trailer. Costume is an important feature in conforming to the traditional features of horror film trailers. Costume needs to convey some character development but also needs to contrast with the horror aspect. In our research we found that the costume should not be too distracting for the audience as if it was extremely bright or outstanding it would distract the audience from the actual elements of horror and fear. We also had the conform to the convention of making character dress in a way that would appeal to the target audience. Mark, Richard, Sam and Abdullah were styled in typical everyday wear for teenage boys such as µhoodies¶, polo shirts and chequered shirts which are trendy but not too distractive from the rest of the trailer. We went against the idea of using a µdamsel in distress¶ as the only girl featured in the trailer (played by myself) was also wearing a chequered shirt. We found this effective as it is on trend for girls and it is not the conventional way women are presented in trailers, as we found that in most, women are dressed very provocative such as the ly, characters in the trailer for µScream 4¶ as one woman is shown in her underwear exploiting females so males will watch the film, which is what we didn¶t intend to do. Although we conformed to many conventions in the area of costume, we did not have the chance to conform in the similar area of make-up. Typical conventions of horror film make up contains a lot of prosthetics with very high quality products which are designed to react in certain ways with studio lights. Unfortunately we didn¶t have the option to use products of such a professional level, luckily the time we were buying our props was around Halloween so fake blood was being widely circulated and we were lucky enough to be able to purchase 4 tubes of fake blood and 2 tubes white cream make-up for £1.98. This is as far from conventional but we find that it can have an advantage. The fact that we only used fake blood with no other make-up to cover up blemishes and to enhance features of actors faces, I believe makes the film more accessible for the target audience. I don¶t want teenagers to see the trailer and think that it is a typical horror film such as The House Of Wax (2005) wax where a group of beautiful teenagers get graphically murdered. The fact that our actors look more like the target audience poses more fear in the trailer as the fact that the actors look like they could be regular people you would see on the street, gives the trailer a sense of
realism where they aren¶t un-realistic looking model turned actors, which almost turns the attention away from the bad quality of the fake blood used. We wanted the trailer to end in a conventional way, so after our research, we found that in order to do this we need to show the title of the film in a conventional way and after that have some information of roles of the crew, as seen at the end of the grudge trailer. Our original idea was to put the µGame Over¶ title on top of a still of the red light. However after watching the trailer for µThe Ring¶ we thought of making the title more scary by animating it, we did this on final cut express as I created the title on Photoshop using the same font which I downloaded witch used for the ¶28 days¶ film series and put this graphic on top of the footage of the red light. At first we thought this had worked however we found that after watching it on a TV, you could see where the graphic had been put onto the video footage. Because we really wanted to title to be animated so it would fit conventions, I went onto Photoshop and made a still of the graphic perfectly blended with the red light and one with no red light and played these really fast in our trailer so it appears as if the red light is flashing. We also made a conventional last still at the end of credits, this was fairly easy to make on Photoshop and we also included a fictional website for our film trailer and made it stand out in red and green. Altogether, I believe that our trailer has a balance of conforming and contesting typical conventions of both film trailers generally and more specifically horror films. It conforms to important and essential conventions but also goes against them in a way where an advantage is gained in promoting the film.
2. How effective is the combination of your main product and ancillary texts?
I believe that the combination of my trailer, the promotional poster and the film magazine cover are effective in the promotion of µGame Over¶ because they present an eye-catching house style which is easily identifiable which also directly appeals to the target audience and others outside this. I used a striking title graphic for the title of the film, which I imported into final cut from Photoshop and also features in the promotional poster. I did not use the same graphic on the magazine front cover because it is eye-catching but would ruin the focus from the picture so in order to keep a house style, I used the same colour as µOVER¶ on the magazine cover to keep a continuity and easy identification. Throughout my trailer, my poster and my magazine cover, there is a focus on the horror genre. There is a shot of blood dripping onto a controller in the trailer and I kept the continuity and focus on horror by incorporating this image into the poster and magazine front cover. I believe the use of this image is significant in attracting the target audience. This is because it is only in this image that it is clear that the virus is in the Xbox360 console, and as this had sold 50million units up to January this year as well as in 2008 when games outsold DVD¶s, it has a wide user base and the use of the controller has the potential to lure in Xbox players who wouldn¶t have necessarily gone to see the film. The poster and the magazine have been designed to attract a slight different target audience. A promotional poster for a film appears almost everywhere a such as bus-stops billboards as well as cinemas so many more will see it, as this would attract the majority of my target audience, teenagers. A film magazine however would not always be purchased by teenager, as many film magazine buyers are film fanatics who generally want to know everything about certain films. Consequently I designed the poster with much more focus on blood and horror with a ghostly looking picture of Mark on the front cover with highlighted blood; I believe this ghostly image would attract more teenagers than adults. I designed my magazine cover with not so much of a focus on blood and horror, the picture of Mark is much clearer than the one on the poster and the blood blends in much more with the cover. I think that both my poster and my magazine cover represent my trailer in way that can only entice the target audience and others outside the target audience to see it. I feel that they complement each other excellently; the images, colours, fonts and slogans work well towards creating a brand for µGame Over¶. I would supplement this if producing my film for real by having a business deal with a game making company such as Blizzard Activision and a games magazine such as the Official Xbox 360 Magazine in order to extend the range of target audiences even further.
3. What have you learned from your audience feedback?
The feedback on the first draft of the trailer highlighted many important aspects which needed attention in the trailer. We had a focus group which the majority consisted of individuals from our target audience, for the first two parts of our feedback we video recorded for our own records, however due to camera unavailability, we were unable to do this for every piece, so we simply made note of the others. The main points that came up in the feedback of our first draft were that how the split screen was not split evenly, the music did not change smoothly, the cuts were too slow in some parts and we has an enormous problem with the ending title and credits. We did know about the problem with the credits as they were not showing at all because the media was offline. I learned that audience feedback is extremely important in this stage as often viewers picked out faults that we were unable to pinpoint because we had watched the trailer several times and needed fresh eyes to help us improve our trailer. For the feedback on the last draft of our trailer we decided that instead of having the same focus group, we posted the trailer onto our facebook pages and asked for comments from our friends letting us know what they think, with over 900 facebook friends between us we thought this is the best way to get feedback as the majority of our friends are within the target audience and we would get a diverse range of feedback. In the feedback of our last draft, there was not much criticism, however it did point out that there was a gap between the boys in dialogue of the split screen which was too big, however we did this deliberately for effect as it is the calm before the storm as we hoped that the quiet space would enhance the virus¶ attack. For my ancillary tasks I had two focus groups, one was the same and the other was the new one contained a group of slightly younger media students which were all over 15. I believe it is important to have feedback from individuals that have not seen the trailer before viewing the poster and magazine cover someone would in public with no previous knowledge of the film. I also believe it is important to have feedback from those who had previously viewed the trailer and could indentify continuity and a house-style. The criticism I got from the new focus group for the first drafts to me was much more valuable as they pointed out that it was unclear of the horror genre, and it needed a much more striking picture on the poster and that the secondary pictures on the magazine cover did not look professional enough and looked more like family pictures than those promoting a film. The same focus group highlighted other aspects which needed attention such as the blood on the controller was not dark enough and looked much too false and how the green was too bring and contrasted too much with the dark red used and how originally the credits at the bottom were not enough conventionally stretched to appear very long and narrow. I found that it was very significant to get feedback from a range of different individuals as the feedback is more valuable when it is constructed in a way that a random member of the public would address the poster and magazine cover as well as the trailer.
IF MAKING GAME OVER 2 ± GREATER USE OF SOCIAL MEDIA IN SOLICITING AUD FDBK± PRE / DURING & POST ± LEARNT ABOUT THE USEFULNESS OF AUD FDBK
4. How did you use media technologies in the construction, research and planning and evaluation stages?
We used all types of media technologies in all stages of producing our film trailer, from simple search engine to software and hardware at semi-professional levels. The first and most obvious media technology we used was the use of a search engine in which gave us access to websites of horror films such as the website for The Final Destination which is where we were able to see the trailer We also used YouTube to watch copious amounts of horror film trailers to identify the typical conventions of them. Once I had identified them I created a digital brainstorm on Bubbl.us which was really easy and let me keep my ideas organised. When I had originally drawn my story board, I had drawn it the traditional way on pen and paper. However I attempted to make the best of the digital technologies I had available and scanned the sheets of the storyboard onto a word document, then onto scribd and then onto flickr in JPEG formats so the drawings were clear and the writing was easy to read. We filmed all of our footage on a Panasonic HD digital video camera, we found that cameras that are HD and record straight onto an SD card were much more smooth than the video cameras with traditional tape. We also used Samsung and Fuji digital cameras both 14 megapixel which ensured that all of our casting shots, location recees, stills and photo shoots for our ancillary tasks were all at the highest quality possible and were on a professional level. In terms of producing sound for our trailer, we used the HD video camera to record Shayla¶s Brother Travis screaming and to record the annoying high-pitched screech witch represents the virus. I downloaded an app onto my Iphone which was called µDog Whistle¶ this created high pitched noise with a frequency of choice. I chose a frequency that was high, but low enough for the microphone on the video camera to pick up and record. For the voiceover and the news reports, we recorded this audio from the microphone on the Apple Mac we were using. At first we did record the voiceover and news reports on the video camera but in that format, the files were unable to manipulate in Garage Band. We lowered the voiceover pitch down by 3 decibels for it to fit conventions. In terms of other sound used in our trailer, we downloaded the audio for our main and teaser trailer on a website called KPM play, this was very east to use and easy to download files which were of great quality, were copyrighted but free. We did play around with the idea of composing our own music on Logic however the lack of expertise would prove extensive time put into it and subsequently poor music. We used Live Type to create a production company animation at the start of our trailer, the software had millions of combinations and it gave us a huge range of choice in all aspects of our animation which was particularly useful in keeping to our original storyboarded visions. We used Final Cut Express to edit all of our footage and create our trailer file, our teaser trailer file and our footage for the menu on the DVD. At first final cut was very hard to use for the both of us had never used it before. I did do a preliminary editing task and my ripomatic on Windows Movie Maker and it was big transition for me in learning to convert my skills from the basic level of Windows Movie Maker to the sophistication of Final Cut Express. I used Adobe Photoshop to create the title for the end of Our trailer and the credits afterwards. Photoshop was also used to make both of my ancillary tasks, many of my peers used Indesign to create their posters and magazine covers but I found that my skills in image manipulation and design would come to more use with the use of Photoshop. Before creating
my preliminary tasks I did plan of each and took a picture on my Samsung digital camera to put on flickr. I used iDVD to put all drafts of my trailer onto a DVD disk. I enjoyed using iDVD as although it is a sophisticated piece of software it was surprisingly easy to use. We could upload our own DVD menu footage and chose a design for the menu itself. The menu we chose is what we believe to be the most horro-like despite the menu tab being bright pink. Ideally, we would be able to change the colour of this pink to a red, however we were unable to do so and had to stick with it. In our evaluation and feedback stages, we still used our HD video camera to its full potential. After creating our first draft of Game Over, we filmed our two first feedback-ees watching our trailer for the first time simply because we had access to the camera. We then recorded their feedback for our own records, and then looked at the trailer together and filmed ourselves looking at the first draft after feedback and pointing out to our selves what we need to change. To get feedback on our final draft, we uploaded our trailer onto Facebooks and asked for constructive criticism on it, we did this to see if it really does appeal to the target audience, and we think it does as our trailer got many µlikes¶ and many positive but constructive comments. Almost all of my important videos (excluding actual footage) has been uploaded to my Youtube account where should others feel the need, they could comment on it. My blog is the centre for all levels of planning and research, production, post-production and evaluation stages as it has helped me organise my work and my pictures and has also allowed me to out my Youtube videos on something other than Youtube which was really useful as I could write more accompanying text to keep my ideas organised. The use of my Blog also helps me out by allowing others to comment on my posts and let me know what they really think of my work. My blog has helped be collaborate all of my other uses of digital technology together as I can out scribd files on their along with bubbl.us files and my Youtube videos. SCIBD MOBILE TECHNOLOGIES GPS
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.