Marketing Balanced Scorecard

Perspective
Financial Perspective Metrics Customer Perspective Metrics Business Stability/Growth Perspective Marketing Activities Perspective Total Performance

Marketing scorecard allows to measure and control performance with scorecard indicators

Performance
85.17% 67.24% 70.24% 73.33% 74.44%

Scorecard includes 4 categories, 15 indicators Help - You can change the values in "weight" column, the value must be between 0 and 10; "10" value means that the perspective or goal is the most valuable - You can change the values in "Performance" column;

Strategy tree and scorecard details :
Weight Perspective Goal (x of 10) Financial Perspective Metrics 3
ROI 2

Description
Return on investment = net income ? capital employed Return on marketing investment = (increase in sales – marketing costs) ? marketing costs

ROMI Overall sales Sales per channel Total Performance in group

3

3 Metric is not available in trial version 2 Metric is not available in trial version Financial Perspective Metrics 3 2 Customer acquisition per period Percentage of sales made to existing customers per period

Customer Perspective Metrics
Number of new customers Existing customers participation Customer turnover Customer value Total Performance in group

3

1 Metric is not available in trial version 4 Metric is not available in trial version Customer Perspective Metrics 2 Comparison of business’s rate of sale in a specific market vs. the growth trend for that market The percentage of people questioned in a survey that know your brand

Business Stability/Growth Perspective
Market share gain

3

Brand awareness Brand preference Brand equity Total Performance in group

1

4 Metric is not available in trial version 2 Metric is not available in trial version Business Stability/Growth Perspective 2

Marketing Activities Perspective

the number of orders received before it Number of orders Visibility Total Performance in group 5 2 Metric is not available in trial version Marketing Activities Perspective Total Performance in Marketing Balanced Scorecard Powered by Balanced Scorecard Designer .Time investment 3 Hours invested by staff on a project Number of orders received as a result of the marketing campaign/activity vs.

please visit http://www.EVALUATION VERSION and weight values will not affect any changes of perspective performance and total performance values To purchase a full version.com/ordering_metrics. Performance (%) 85.24% 70.24% 7 30 12 30% 0 0 0% 10 0 12% 6 500 67.24% 73.17% Target Values 116% 121% 0% 25 10 24% 85.htm e between 0 and 10.strategy2act.33% 15% 70% 800 0% 0% 0 .24% 20% 9 700 0% 0 0 4% 6% 0% 10% 50% 600 70.17% 67.

44% .33% 40% 6% 0% 0% 74.15 20 0 30% 4% 73.

ges of perspective .