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Kids

2015

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Impact Learn

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Heart

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Moms Doers
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d

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2010 Stakeholder Report

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Flexible

malaria no more
It’s bold, ambitious—and it’s possible.

It’s our name, our mission, our goal.

Leaders like you will make it happen.

The next leader in the malaria fight? You.

T

he world’s recent progress against malaria is unprecedented in the history of the fight against the disease. Already, nine African countries have reduced malaria deaths by more than 50% using powerful tools like mosquito nets and effective medicine. International funding has amped up and global awareness soared. Most importantly, bold and enduring leadership—from African governments to global corporations to families across the continent—has emerged as the greatest weapon against malaria. The world is better prepared to defeat malaria now than ever before. We’re making good progress in our efforts. Now it’s time to finish the job. With increasing demands on global dollars and constant competition for public attention, it’s a long road to the finish line. We have the opportunity and the obligation to achieve the first great humanitarian victory of the 21st century—but we still have work to do. Now is the time to make sure that the fight against malaria has the leaders,

the tools and the power to complete the task. To go further, we need your help. The world needs leaders of all kinds to invest their skills, expertise and resources to beat malaria for once and for all. An investment in malaria provides the greatest return on investment of any global health issue today: more kids in school, more productive communities and a stronger, healthier Africa. Ending malaria’s grip on Africa pays off in more than just humanitarian dividends—it builds a better future for all of us. So bring on the marketers. Bring on the advocates and the inventors and the marathoners. Bring on the teachers, the Senators and the community health workers. Bring on the suits. Bring on the musicians. Bring together every individual who can help us in the relentless pursuit of our mission: to end malaria deaths in Africa by 2015. We still have a lot of work to do—this last mile is the hardest. We need your commitment, your vision and your leadership to make malaria no more. We’re determined to do it. Are you?

16 it takes a Village 24 shining

6
6 in the market for
The best local marketers craft a new theory for fighting malaria in Africa using distinctly local voices and U.S. malaria awareness skyrockets.

A single success sparks a nationwide movement in Senegal and online tweets turn into on-the-ground action.

out of Business

20 Putting malaria

The latest weapon in the fight against malaria? A big, bright, hot spotlight. Celebrities, rock stars and race cars drive focus to the issue.

a sPotlight

inside

a new aPProach

Private-sector practices make defeating malaria a sound business decision, as new tools and knowledge provide unprecedented return on investment.

10 leadershiP: the

Committed and continued leadership—in Africa and abroad—will determine the world’s ultimate success in the epic battle against malaria.

Best tool for the JoB

4 The Facts Global Network 14 18 5 Ways to Help Beat Malaria 2 8 Everyday Leaders 30 Our Supporters 3 2 Supporters in Action 3 4 Our Partners

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::: ::: This report provides a glimpse at how we’re working to end malaria deaths in Africa by 2015—but this is just part of the story. We invite you to go online and go further throughout the year:

go further

Keep up with the latest news and read the Buzzwords blog at MalariaNoMore.org

Help us fight malaria on Facebook. You can write on our wall and comment on photos at Facebook.com/ MalariaNoMore

Listen to songs from our African partners about malaria. Download tracks at iTunes.com

Follow the latest malaria and Malaria No More news in 140 characters or less at Twitter.com/ MalariaNo More

Watch success stories on our special Malaria No More channel at YouTube.com/ MalariaNoMore

Want to help? Have an idea? Hosting a fundraiser? Email us your thoughts at Ideas@MalariaNo More.org

the facts
91% of all malaria deaths occur in

85
of malaria’s victims are young children in Africa

Africa
Malaria was in the U.S. in 1951

%

eradicated
Malaria can account for up to 40% of public health expenditures

45a child dies of malaria seconds

Every

Malaria No More has over 40K Twitter followers and 17K Facebook fans

5,000,000
people
MalariaNoMore.org

Malaria No More has distributed 2.6 million mosquito nets in 13 African countries to cover over

In 11 African countries, childhood mosquito net use has increased

in the past decade

There are

10x health
annual cases of malaria worldwide
Malaria No More stands as a case study of how aid can change.” –TIME Malaria costs Africa at least $12 billion in lost annual GDP

Fighting malaria is key to improving maternal and child

American awareness of malaria jumped 46% in just 3 years

Malaria affects 5 of the 8 Millennium Development Goals

9 African countries have reduced malaria deaths by more than 50%

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in the market for a new aPProach

T

hink Different. Have It Your Way. Got Milk? Every great marketing initiative has one thing in common: they stick. They change the way the world thinks about an individual product, idea, company or belief. And for the consumer, the brand and the message become inextricably linked. In Africa, rebranding malaria as a solvable problem is a daunting task. Africans have lived and died with malaria for centuries. Beliefs about what causes the disease vary widely and malaria is notoriously difficult to tell apart from other illnesses when symptoms first appear. Prevention tools like mosquito nets and indoor spraying can be considered a nuisance; an annoying and sometimes uncomfortable step in the nighttime ritual. To defeat malaria in Africa, a mass movement is rising and declaring the end of the disease once and for all. To spur that movement on, Malaria No More supports the best marketers in Africa to design and execute national campaigns that effectively engage
MalariaNoMore.org

audiences with the right local message. In Africa, Youssou NDour is a name synonymous with superstar. When the world-renowned musician steps up to the microphone, all of Senegal listens. Youssou, with a history of using his voice to promote social action, is sharing a message about malaria. Market research and local knowledge indicated that the most resonant message to a Senegalese audience was demonstrating that malaria can get in the way of achieving their dreams. Armed with this information, and under the leadership of Youssou and his brother, Boubacar, Xeex Sibbiru (“Fight Malaria” in the local language, Wolof) launched in June 2009 to complement >

“The idea behind the campaign is simple and brilliant.”
Newsweek

surround sound
Malaria No More’s Surround Sound model activates nontraditional partners from every sector of society— entertainment, sport, faith, government and business—and empowers them to be anti-malaria ambassadors within their communities. Locallydriven, detailed market research informs the best strategies to reach our objectives: change peoples’ attitudes and behaviors toward the disease, increase net usage and urge families to seek effective testing and treatment at the first signs of symptoms. We encourage local leadership to bring about sustained social change—because despite the importance of international support and funding, the war against malaria must be won at home. Thanks to the ongoing support of ExxonMobil, Surround Sound launched in Senegal and Tanzania and will expand to other countries.

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is Unacceptable”). To keep Senegal’s national distributhe beat going, partners are tion of 2.2 million mosquito <Leading the way> integrating the campaign nets to every child under BouBacar into pre-existing popular five. The Xeex Sibbiru team, ndour events like the Fiesta made up of athletes, musiBoubacar NDour, Concert Series, reaching cians, businesses and health top music producer, Senegalese celebTanzanians across the partners including Childrity and brother to country. As the country Fund Senegal and Senegal’s superstar Youssou, works together to reach its National Malaria Control doesn’t mince his ambitious goals, the battle Program, embraced the words: “Some ofit is good. Some of it against malaria has become slogan “Bula Sibbiru Tere is crap.” This is his a national cause. Tekki” (“Don’t Let Malaria verdict of the first Building the malaria Hold You Back”) to show round of auditions brand in the U.S. poses a how defeating malaria leads for the Xeex Sibbiru Song Contest, major challenge: how to to a better life for all. As as judge and chief make people care about net ownership and usage organizer. Bouba a disease that most will grows, people are taking makes things never experience, affecting control of malaria in their happen—and that’s not crap. families half a world away? homes and communities. As Malaria No More works to for the brand? Now, almost shine a bright light on the half of all Senegalese link malaria crisis for our audience at home, the iconic figure of Youssou and Xeex showing the incredible impact of a simSibbiru with the country’s growing momentum in the fight against malaria. ple mosquito net, demonstrating real and lasting progress, and encouraging “Malaria is a national disaster.” non-Africans to be part of the world’s In early February, President Kikwete ultimate victory against the disease. In spoke these words to a national just three years, American awareness audience, challenging all Tanzanians of malaria as a serious global health to take responsibility and ownership problem skyrocketed from 28% to 41%. for the country’s efforts against the That’s a number we’re proud of—but disease. Learning from our success in we’re not satisfied. Our work won’t be Senegal, we enlisted the best Tanzadone until everyone is part of the team nian marketers to use their expertise to end malaria. and existing health research to craft To spread a message about global the right message. They co-opted the local phrase, “Zinduka!” (“Wake Up!” in health, marketers are getting creative Kiswahili), as a rallying cry; an opportu- to break through the clutter. Everynity for families to shake off the burden thing we do drives toward empowering African families to take the lead. But in of malaria. President Kikwete liked the the end, there’s only one message that concept so much that he incorporated matters when it comes to defeating it into his national movement, Zinduka! Malaria Haikubaliki (“Wake Up! Malaria malaria: Just Do It.

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music versus malaria

®

::: go further :::
Download the Xeex Sibbiru and Zinduka! tracks on iTunes.com

Want to get people singing a different tune about malaria? Put the message to music. For the third time, American Idol’s “Idol Gives Back” special showed millions of fans how everyone can be a leader against malaria. So far, “Idol Gives Back” fans and corporate sponsor ExxonMobil have raised funds to protect more than three million people with mosquito nets and support innovative awareness programs in Africa. In Senegal, a new kind of Idol emerged with the Xeex Sibbiru Song Contest. Contestants from across the country competed to prove their musical skills and their ability to act as advocates against malaria. After a rigorous competition including songwriting workshops and local clinic internships, nine finalists competed in Dakar at Youssou’s world-famous club, Thiossane, and the winner—Djibril Diop— was crowned the new face of Senegal’s fight against malaria.

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raise your hand if you’Ve had malaria
who

Deputy Chief Nana Acquah Village of Berekuso, Ghana

where

why a leader Under the shade of a large baobab tree in the hot summer weather, Deputy
Chief Nana Acquah raised his hand. As the most senior village elder, he had to make the first move. By boldly acknowledging that he had suffered from malaria and thus admitting his vulnerability, he served as an example to his village. Slowly, one by one, the people of the village of Berekuso raised their hands—not only to their shared past, but to their determination for a shared future without malaria. The community had decided to tackle malaria as a team and take responsibility for their joint effort against the disease. With every hand in the air, Berekuso was signaling: we’re ready. The village of Berekuso received 920 anti-malarial mosquito nets several months later. However, hands must remain high in the air to signal starting and sharing a life without malaria.

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leadershiP: the Best tool for the JoB

M
MalariaNoMore.org

alaria is a formidable enemy. To end malaria deaths, the world needs a robust toolbox filled with time-tested interventions like insecticide-treated mosquito nets, indoor residual spraying, and access to effective testing and treatment. These proven tools are invaluable weapons in the battle against malaria. Yet by themselves, they are not enough. The real key to defeating malaria, the one indispensible tool, does not fit in a box. The world’s success in ultimately defeating this disease depends on visionary and determined leadership.

This is an epic battle—and it is far from over. Until no one is dying from malaria, our work will be incomplete. Thankfully, despite many obstacles, strong leadership has already saved hundreds of thousands of lives. If leaders remain committed, we will undoubtedly be able to achieve the first great humanitarian victory of the 21st century: ending malaria deaths. Leadership within national governments keeps malaria at the top of the policy agenda. In the United States, the U.S. Congressional Malaria and NTDs Caucus and Senate Working Group on Malaria are rallying support on Capitol Hill for malaria control efforts around the world and pushing for continued funding for proven programs in the field. Working with these groups and >

“There’s almost nothing the U.S. government does— I can’t think of a single thing—that has such a tremendous ROI for every dollar spent [than ending malaria deaths].”
Dr. Zeke Emanuel

White House advis0r

african leaders malaria alliance
35 countries committed to ending malaria deaths

memBer states
African Union Angola Benin Botswana Burkina Faso Cameroon Cape Verde Comoros Republic of the Congo Democratic Republic of the Congo Djibouti Egypt Equatorial Guinea Ethiopia Ghana Kenya Lesotho Liberia Madagascar Malawi Mali Mauritius Mozambique Namibia Nigeria Rwanda São Tomé and Príncipe Senegal Sierra Leone Somalia South Africa Tanzania Togo Uganda Zambia Zimbabwe

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35 African countries to other malaria champions reinforce their commitment and advocacy partner <Leading the way> to the common goal of endorganizations, the Malaria President ing malaria deaths in Africa No More Policy Center is Jakaya in 2015. His Excellency encouraging leaders, demkikwete Jakaya Kikwete, President onstrating progress and “As ALMA, of Tanzania and the first reinforcing malaria as a high Africa’s heads of state envision a chairperson of ALMA, is priority for U.S. internafuture in which an example of determined tional policy. no African child leadership in the face of Canada’s All-Party dies a preventable an ancient foe. President Parliamentary Caucus on death from malaria. Whether that Kikwete is not only leading Ending Malaria and the future is near or his own country in the fight United Kingdom’s Alldistant depends on against malaria, but also Party Parliamentary Group the joint efforts of encouraging Africa as a on Malaria and Tropical Africa’s leaders and our national and whole to unite against this Diseases work with their global partners. common enemy. national governments to We must make This historic alliance ensure that ending the a final push for provides an ongoing opdisease is a matter of policy universal coverage against malaria.” portunity for African leadamong leaders worldwide. —We Must Do ers to coordinate efforts Malaria No More Canada Better Against and share best practices. and Malaria No More UK Malaria, Because ALMA recognizes help inform and encourage The Guardian (UK) that malaria is not limthese leaders to continue ited by national borders, their support of the fight the best step toward the against malaria. world’s ultimate victory is pan-African Ultimately, however, the battle collaboration. against malaria must be won on the The race to end malaria deaths refrontlines. Strong leadership from quires every tool in the toolbox—every Africa—which accounts for 91% of all asset, every technology, and every malaria deaths—is crucial to success. resource available. But these tools are Such leadership is evident in the African Leaders Malaria Alliance (ALMA), a only as good as the leadership that rallies international governments for forum where African leaders are taking support and African leaders for action ownership of the effort to end malaria deaths not only for their own countries, on the front lines. As the job continues and the challenges persist, leadership but for all of Africa. will determine the end of the story in First launched in September 2009, the world’s epic battle against malaria. ALMA has already succeeded in bringing together heads of state from

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champions on capitol hill
In March 2010, Malaria No More recognized leaders in Washington for their commitment to fighting malaria at the Malaria Champions Breakfast. Admiral Tim Ziemer, Director of the President’s Malaria Initiative, was awarded the Malaria Action Award for his tireless work in implementing malaria policy and fighting the battle on the ground in Africa, where the program has already reached 60 million people with vital malaria control tools. The Malaria Vision Award went to Ezekiel Emanuel, M.D, Ph.D for his leadership as Special Advisor on Health Policy to the Director of the White House Office of Management and Budget (OMB). His insights in the coming years will be instrumental to our success against malaria and other diseases.

::: go further :::
Watch how Zanzibar has become a leading example on YouTube.com/MalariaNoMore

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<Profile>

getting malaria…and fighting Back
who

Kristine Silvesti Jersey, United States

where New

why a leader Imagine Kristine’s excitement at leaving home for her semester abroad
and future adventures in Ghana. Now imagine her far from home—with malaria. When Kristine contracted malaria, she was examined by a doctor with minimal equipment and told to take medicine that was not effective. After suffering paralysis, she spent her money on a clinic that could treat her properly before sending her home to heal with her family in the United States. Although Kristine is still recovering, her attitude is unbeatable: “I’ve been given a second chance at life, and I plan to return to Africa to help others. Not even malaria will stop me from taking part in its end!” Kristine was an intern at the Malaria No More Policy Center and graduated from the Malaria Griot project, a program in partnership with Malaria No More and the ONE Campaign.

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global network
Malaria No More’s global network engages citizens and governments around the world to support the effort to end malaria deaths in Africa by 2015.

Malaria No More United Kingdom
MNM UK launched in April 2009 and immediately created a buzz. Sporting heroes David Beckham and Andy Murray, founding members of the MNM UK Leadership Council, joined then Prime Minister Gordon Brown to hang a mosquito net over the door of No. 10 Downing Street. MNM UK works to raise political profile, mass awareness and funds using sport, fashion, world music and faith. This year, MNM UK developed exclusive jewelry with designer Stephen Webster, raised funds from a World Cup song backed by The Sun and were charity partner for UK reality TV show I’m a Celebrity…Get Me Out Of Here!. In Spring 2010, MNM UK secured malaria manifesto commitments from all three main political parties, including a pledge by the new Coalition Government to spend at least £500 million annually on tackling malaria. www.MalariaNoMore.org.uk

Malaria No More Netherlands
MNM Netherlands launched on World Malaria Day 2007 by philanthropist Fred Matser and the Dutch Minister of Development Cooperation Bert Koenders. On World Malaria Day 2010, the organization’s CEO Arjan Erkel raised awareness of malaria among the Dutch public unveiling a display filled with 10,000 malarial mosquitoes in Amsterdam. In 2010, MNM Netherlands engaged in a partnership with KLM’s AirCares program to encourage passengers to donate funds and airmiles to fight malaria. This partnership is currently helping the Foundation for African Medicine and Education bring quality health care and medical expertise to Karatu, a remote area in North Tanzania where malaria is prevalent. Partnering with Dutch and local African organizations, MNM Netherlands is currently supporting 10 community-based malaria intervention programs in nine African countries. www.MalariaNoMore.nl

Malaria No More Canada
MNM Canada, founded in 2008, has played an integral and supportive role to the All-Party Parliamentary Caucus on Ending Malaria, the first caucus of its kind to support awareness-building efforts amongst parliamentarians. In 2010, the organization celebrated World Malaria Day with malaria stakeholders and Her Royal Highness Princess Astrid of Belgium. MNM Canada has also been working to support Spread the Net, a campaign to raise funds to distribute mosquito nets to children in Liberia and Rwanda. Spread the Net is often cited as one of the most successful grassroots efforts in Canada having reached the goal of delivering 500,000 nets in three years. MNM Canada and Spread the Net will continue to work together to support the drive to end malaria deaths. www.MalariaNoMore.ca
MalariaNoMore.org

<Profile>

united, we can Beat malaria
who

Charles Ssali Uganda

where Bakuli,

why a leader Twelve-year-old Charles wears a number five for his local youth team in
Uganda and, as a star player, is a role model to his teammates and friends. His young talent has taken him as far away as Sweden, Denmark and the United States. On top of being a fierce soccer competitor, Charles is also a malaria survivor and has seen how the disease can impact his community and his best friends. Ever since recovering from malaria at age four, Charles has played it safe by sleeping under a mosquito net, ensuring he stays healthy and in the game. He’s even encouraged all his friends and teammates to follow his lead. As the United Against Malaria ambassador, the message he takes worldwide is that “United, we can beat malaria.”

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it takes a Village

T

his is not a drill. The mission is to get everyone at risk of malaria in Africa sleeping under a mosquito net, a task that requires targeted and coordinated action. The operation demands diligence not only at the country level, but district-by-district, village-by-village. In early 2010, plans were already underway for a mass distribution in Velingara, a health district in southern Senegal with a population of more than 230,000. The effort would ultimately make this region among the very first districts in all of West Africa to reach the important target of universal coverage: protecting every at-risk man, woman and child with a long-lasting insecticide-treated mosquito net. To kick off the distribution, Malaria No More provided 89,724 mosquito nets, donated by individual supporters all over the world. Under the leadership of the U.S. Peace Corps and in partnership with World Vision, Tostan, the National Malaria Control Program (PNLP),
MalariaNoMore.org

government, which was Sumitomo Chemical and <Leading the way> heavily involved in the local heath workers, chris Velingara project, saw no volunteers conducted a hedrick reason why this small door-to-door census to In energizing and victory could not be repeatdetermine the number mobilizing Peace ed across Senegal. Shortly of nets needed in each Corps Volunteers in Senegal, Chris thereafter, they announced household. Families gathHedrick is the a new policy for defeating ered at a central point to definition of “leadmalaria within its borders: pick up their nets after ing by example”. universal coverage across receiving detailed instrucPart international diplomat, part the nation. tions from coordinators community health Investing in the univeron how to handle, use and worker, part develsal coverage goal in one care for their nets. At the opment MacGyver, region did more than simend of the project, nearly Chris inspires his volunteers to go ply cover that area—it 100,000 nets were hanging further. When faccatalyzed a series of events, in homes in Velingara. ing down malaria decisions and actions that A drop in the bucket, in Velingara, his volunteers didn’t inspired Senegal to adopt some might say. A small stop until the job an aggressive and ambisuccess on the vast and was done. Malaria tious strategy against the uncertain road to victory has met its match. disease. Just as Velingara over malaria. stands as an example for Never doubt the power Senegal, Senegal will stand of a single success. as a model for Africa. Our Fresh off the success work will not end until every person, of the government’s distribution to all in every village, in every country has children under five the previous year, the tools and support they need to the Velingara model infused new combat malaria. energy into Senegal’s fight against That’s our mission. Together, malaria. Velingara demonstrated we can achieve it. what is possible. The Senegalese

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what a difference a tweet makes
For World Malaria Day 2009—as Ashton Kutcher raced CNN to a million Twitter followers— thousands of Twitterers across the globe fueled his effort by donating mosquito nets to Malaria No More.

So when it came time to distribute the nets in Senegal, Twitter came along for the ride to show how online action translates into onthe-ground impact. To show the generous people at home that their donation

is making a difference, we posted photos on Twitter and told the story of the mosquito net distribution—140 characters at a time. Social media doing social good. Now that’s something to tweet about.

::: go further :::
Follow @MalariaNoMore on Twitter for the latest updates

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5
3

key
1 2 3 4 5

Highlighting Leaders Making a Difference Amplifying the Message in “Surround Sound” Building Technical Strength and Capacity Making Investments that Catalyze Progress Telling the Story to the World

ways to help
Malaria No More partners with African countries to demonstrate

tanzania

1 2

President Jakaya Kikwete leads national movements at home and chairs the African Leaders Malaria Alliance (ALMA).

Top Tanzanian artists came together to write and perform the malaria anthem, “Zinduka!” as part of President Kikwete’s Zinduka! Malaria Haikubaliki campaign.

Tanzanian health officials joined Alliance for Malaria Prevention partners for training workshops to plan nation-wide mosquito net distributions and learn how to conduct critical monitoring and evaluation of malaria.

4 5

Malaria No More and “Idol Gives Back” donated mosquito nets to help Tanzania reach their target of covering every child in the country with a mosquito net. Malaria No More brought Zanzibar’s success story against malaria to Capitol Hill in a series of short films, showing policymakers and Americans that an investment in malaria yields impressive economic and humanitarian returns.

beat malaria
what’s possible in the race to save lives.

senegal
President Abdoulaye Wade highlights malaria at home and abroad—including during a visit to Chicago where private-sector leaders discussed the affects of malaria on development.

1 3

2 4

Youssou NDour’s Xeex Sibbiru initiative brings pop-icon status to the malaria fight and involves all sectors. Malaria No More supported Senegal’s National Malaria Control Program in developing strong grant proposals for The Global Fund and putting together a comprehensive five-year plan to tackle malaria.

In partnership with the U.S. Peace Corps in Senegal, Malaria No More helped reach universal access to mosquito nets in Velingara, Senegal—a move so successful that the government is now rolling out universal access plans across the country.

5

Malaria No More reported success in the Velingara district via Twitter and showed how a simple tweet can help a child, a family and an entire nation go further.

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Putting malaria out of Business

W
e
MalariaNoMore.org

e are working as hard and as fast as we can to put ourselves out of business by 2015. For an energetic young organization, it’s an unusual business model—but this approach is at the core of our mission to end malaria deaths in Africa by 2015. Founded by business leaders Ray Chambers and Peter Chernin, Malaria No More works to provide a private-sector perspective to the fight against malaria and apply business solutions to a major global health problem. The organization partners with corporate leaders to break bottlenecks and leverage core competencies that make public funds go further. As a result of increased African

ownership, most malaria-endemic African countries have developed robust national plans for tackling malaria. To produce a greater impact and help countries receive public sector funding, Malaria No More is working to provide technical assistance to National Malaria Control Programs as they craft their grant proposals to The Global Fund. In 2009, it successfully assisted six African countries to develop Global Fund Round 9 proposals, helping net $593 million for malaria control. The increase in public sector funding for malaria control from international bodies like The Global Fund has made it possible for millions of mosquito nets to be deployed across Africa. Typically, production of nets does not begin until institutions fully disburse funding for nets, which can hold up delivery for several months. >

“The ethos of Malaria No More is that aid should be seen not as a noble act of charity but as something that’s in everyone’s interest.”
TIME

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to thousands of families To address this challenge, requires tremendous planMalaria No More helped <Leading the way> ning and manpower. To develop NetGuarantee, ray that end, Malaria No More an innovative finance chamBers joined the Alliance for mechanism that advances Now UN Special Malaria Prevention (AMP), the procurement process Envoy for Malaria, Ray Chambers a coalition of more than and makes it possible to was a Wall Street 40 international orgadeliver nets earlier to pioneer before nizations, to help equip families that urgently joining with Peter Chernin to launch National Malaria Control need them. Malaria No More. Programs with the best By offering payment Ray’s visionary knowledge and skills to guarantees to net manuleadership, nomanage and implement facturers, NetGuarantee nonsense approach and compassionate mass distribution camenables the grant approvhumanitarianism paigns effectively. AMP’s al and manufacturing to has helped the assistance and support run in parallel and, most world see that maincludes training workimportantly, accelerates laria is a problem that can and must shops, planning guides the delivery of life-saving be solved—and and technical assistance in interventions by six to that private sector preparation for net distri12 months. practices are key to butions. The partnership What’s the net effect? success. Read more about all of the and support has helped NetGuarantee, Zurich incredible partners countries share best pracFinancial Services and and dedicated tices and strengthen the Malaria Consortium supporters that are continent-wide effort. launched its first transacworking toward ending malaria Leaders from the tion in Mozambique with deaths in Africa by private sector and some of support from The Global 2015 on page 30. the world’s top corporations Fund, net manufacturare putting their minds and ers, in-country ministries skills toward ending the and other stakeholders. disease with remarkable results. Thanks to the support of privateWorking together, business and health sector partner Goldman Sachs and leaders will have outsized impact. the Betsy and Jesse Fink FoundaMalaria is, in many ways, a busition, this move will help accelerate ness problem. We have the tools and the delivery of 250,000 mosquito we know they work. By leveraging nets to those most vulnerable to core competencies from the private malaria. By matching funding flows sector, we can make the tools better, with funding needs, the nets will the timelines shorter and the fight arrive before the onset of the next rainy season, averting approximately stronger. It’s time to put malaria out of business. 85,000 malaria cases. Once nets arrive in country, the real work begins. Distributing nets

rounding up
Big goals call for big ambitions. When the UN Secretary General set the goal of universal access to mosquito nets in Africa by the end of 2010, it was time for the world to step up to the challenge. To help make it happen, Malaria No More partnered with McKinsey & Co. and the Office of the UN Special Envoy for Malaria to make the case for a rapid mobilization of resources from the Global Fund to fight AIDS, Tuberculosis and Malaria. To reach the 2010 target, the Global Fund would need to take swift action. It proved to be up for the challenge. In the next funding round, the Global Fund encouraged African countries to submit aggressive proposals for malaria control. This new burst of energy into the malaria fight led to the most successful round of malaria proposals in the Global Fund’s history: $1.57 billion in malaria control funding and, most importantly, millions of families with access to life-saving mosquito nets.

::: go further :::
Read more about how Malaria No More uses business methods to battle malaria at MalariaNoMore.org

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<Profile>

mom: the real malaria-fighter
who

Kates Hechma of Kwamoso, Ghana

where Village

why a leader A quiet leader in the busy farming community of Kwamoso and a queen
in the eyes of her three sons, all younger than 10 years of age, Kates is leading by doing. Determined to keep her family safe and her children in school so they will learn to read and write, unlike her, she had the anti-malarial mosquito net she recently received hanging over the piece of floor shared by the entire family. Thanks to a large mosquito net distribution that took place in Kwamoso, village leaders predict the village will be malaria-free come the end of 2010. “By the end of this year, the community will see 0% of malaria,” said Village Chief Reverend Nana Fianko Bekeo. For Kates, that means a better, healthier future for her family.

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shining a sPotlight

M
MalariaNoMore.org

alaria isn’t used to the limelight. For thousands of years, the mosquitoes that carry the disease have been able to fly under the radar, killing millions of people throughout history—including King Tut, Alexander the Great and Oliver Cromwell. No more. Malaria No More is shining a big, bright, hot spotlight on malaria and engaging people worldwide. By harnessing the power of popular culture, Malaria No More is driving conversation in the U.S. and in Africa and translating it into action in the fight against malaria. In 2010, Malaria No More has been calling all sports fans to join in the race to save lives. Thanks to

partnerships with some of the biggest names in sports like Fox Sports, FC Barcelona and Patrón Highcroft Racing, fans from across the U.S. are learning how they can help score a win against malaria alongside some of their favorite teams. As part of the United Against Malaria campaign, Malaria No More helped catapult malaria onto the world stage during the 2010 World Cup in South Africa to show soccer fans and leaders across the globe that they could be part of the winning team against malaria. Under the bright lights of Hollywood, malaria is starting to sweat. Thanks to the American Idol charity special, “Idol Gives Back”, Malaria No More has reached over 60 million Idol fans since 2007. Millions of Americans learned about how they can help defeat malaria from stars >

Malaria No More works with entertainment leaders to drive focus to malaria in original ways. In 2010, we are working to put a new spin on malaria with partners like Elizabeth Banks and Ed Helms in front

a new role

of the camera and Rachel Webber behind-the-scenes. By incorporating malaria into entertaining content, Malaria No More brings the malaria message to a new audience and motivates action. Leaders in the enter-

tainment industry are sharing the spotlight to tell a new story about malaria and raise awareness among their fans and friends. Entertain, educate, engage. In Hollywood, they call that a triple threat.

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to encourage prevention like Ryan Seacrest, Jordin and treatment at home Sparks, Forest Whitaker <Leading the way> and thousands of malariaand Elliott Yamin. Raising andrea themed books are being the profile even further, kerzner distributed to Tanzanian world leaders appeared Originally from South Africa, primary schools. To reach on “Idol Gives Back” and Andrea Kerzner is an older audience, Zinduka! highlighted the malaria committed to using Malaria Haikubaliki was fight—including President creative and imagiincorporated into the Fiesta and Mrs. Obama, Presinative messaging to engage youth. Concert Series, reaching dent George W. Bush, Bill Malaria No More hundreds of thousands of and Melinda Gates and and Andrea’s Lalela music fans in cities across Prime Minister Gordon Project are working the country and delivering Brown. The result? Over with Senegalese celebrities to bring a life-saving message about 1.6 million mosquito nets a malaria message the importance of net use delivered to families from the world and fever treatment. across Africa. stage to local Malaria No More will In Tanzania, Malaria No classrooms. With a goal of increasing continue to shine a bright More’s Zinduka! camnet usage, Andrea light on the progress and paign is working with the is empowering the challenges of the malaria Ministry of Education and next generation’s fight—but we need your Sesame Workshop’s leaders to create a malaria-free future help. Every individual can Kilimani Sesame to educate for themselves and push malaria into the limeTanzanian children about for the world. light and be part of the malaria. Zinduka! spokesultimate victory against people and Tanzania’s the disease. Together, we First Lady, Mama Kikwete, can make malaria no more. filmed public service announcements

showing malaria the red card
In 2010, nearly a third of the world’s population tuned in to watch the World Cup—the first on African soil. With all eyes on Africa, Malaria No More joined forces with world-renowned teams, governments, corporations, and NGOs to launch the United Against Malaria campaign to raise global awareness and renew worldwide commitment to ending malaria, as well as increase the use of prevention tools and malaria treatment in Africa. To get the message out, United Against Malaria enlisted the support of prominent teams like FC Barcelona and the Ghanaian National Team; who helped host the largest-ever malaria event on Capitol Hill, and organized multiple exhibition matches and tournaments in the United States, United Kingdom and Africa. Corporate partners, including ExxonMobil, Sumitomo Chemical, Vestergaard Frandsen, Novartis Pharmaceutical Corporation, Fox Soccer Channel and Pfizer, stepped up to support the global advocacy events and television spots that reached over one billion people in Africa and the United States.

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Pregnant with malaria
who

Maunda Zorro Dar es Salaam, Tanzania
why a leader When Maunda was a little girl, she thought one bite

where

from a malarial mosquito would mean sudden death. She was fearful of doctors and their warnings about malaria. As a pregnant adult and Tanzanian performer, she came face-to-face with those fears all over again. However, this time it was for her unborn baby. During her first trimester, Maunda contracted malaria and quickly went to the hospital. At the hospital, doctors counseled her on treatment and prevention from future attacks on her health and the health of her baby. The doctor also emphasized the importance of sleeping under a mosquito net every night, which Maunda has vowed to do. “It’s time to unite in the fight against malaria for our generation and the future generations. Malaria is unacceptable.”

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Anyone can be a leader in the fight Tweets to Beat Malaria against malaria! See how individuals This World Malaria Day, Twitterers from around the world joined together to End Malaria. In 2009, the World across the country and around the Malaria Day Twitter Race between Ashton Kutcher and world are making a difference in the CNN to benefit Malaria No More shone an enormous spotlight on the malaria problem. This year, the malaria race to end malaria deaths.

everyday
Spreading the Griot Word Stayin’ Alive
Founded in 2007 by high school student Allyson Brown, Stayin’ Alive encourages students to dedicate school dances to raising funds and awareness for malaria. American Idol alumnus Jason Castro has joined as a Stayin’ Alive Ambassador, showing kids that they can help fight malaria—and have fun doing it! In West African tradition, a griot is a storyteller, delivering important news and carrying social commentary throughout the country. The Malaria Griots project—a joint effort by Malaria No More and the ONE Campaign— trains U.S. advocates for the fight against malaria. Armed with knowledge and tools, our griots raise awareness and support in their home communities.

community went bigger and bolder. A complete Twitter takeover! In partnership with the Case Foundation, Twitter, Twitpay and the Office of the UN Special Envoy for Malaria, the End Malaria campaign successfully dominated the Twitosphere. It raised $36,360 for Malaria No More and campaign hashtags were incorporated in 178,000 tweets, including those of Twitteratis Alyssa Milano, Demi Moore, Larry King, Jeremy Piven, Bill Gates, Biz Stone and many others.

“It doesn’t take a lot to join the malaria fight. It’s something a kid can do; use their lunch money one day.”
Jason Castro

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Going the Extra 26.2 Miles
The Malaria No More Marathon Team is racing to end malaria deaths in the ING New York City Marathon. In 2010, the marathon runners are hitting the pavement to raise awareness and funds. To cheer them on along the way, a generous donor is matching their efforts up to $100,000.

Telling the Malaria Story
Malaria No More and Novartis Pharmaceuticals Corporation hosted the World Briefing: Telling the Malaria Story contest to invite a college student to travel to Africa and learn about malaria on-theground. The 2009 winner, Jessica Uno, reportedback through blogs, tweets and videos. In 2010, three graduate students will travel to Africa.

leaders
10,000 Nets Keeping the Faith
Local faith communities in Denver have teamed up with Malaria No More and the ONE Campaign to raise awareness about malaria in their local communities and raise enough funds for ten thousand mosquito nets to help families in Africa protect themselves from malaria. Faiths Act Fellows from the Tony Blair Faith Foundation and Interfaith Youth Core spent a year at the Malaria No More Policy Center, mobilizing youth and building interfaith coalitions to embrace the cause of ending malaria deaths in Africa.

Jeremy Piven Throws Malaria a Curve Ball
For World Malaria Day, Jeremy Piven took the Chicago White Sox pitcher’s mound to help strike out malaria. A lifelong baseball fan and a malaria survivor, Jeremy joined millions of people around the world who are determined to end malaria deaths in Africa. To take it home, Elliott Yamin wowed the crowd with the national anthem.

Dodge Malaria
Students and teachers are knocking malaria out. Deerfield Beach High School is dueling in dodge ball tournaments to raise money for the malaria fight. Student Ara Parikh organized tournaments in her high school’s gym and has raised over $4,000 for charities, including Malaria No More. Malaria—watch out!

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thank you
Our work is made possible by many generous and dedicated supporters who share our vision of ending malaria deaths once and for all.

Exxon Mobil Corporation
ExxonMobil is a corporate leader in the fight against malaria and Malaria No More counts the company as a key strategic partner in making a positive impact across Africa. ExxonMobil has teamed up with Malaria No More to provide private-sector expertise and make strategic investments to end malaria deaths. Their support transformed our ability to break through the barriers that stand in the way of this goal. As a result of our partnership, we have launched successful initiatives like Surround Sound in Senegal and Tanzania (page 7), which help mobilize African communities to use to effectively combat the scourge of malaria. The company’s support of NetGuarantee (page 20) moves life-saving mosquito nets into the hands of families faster, while Alliance for Malaria Prevention workshops (page 21) build country capacity and train local leaders in best practices. As a corporate sponsor of “Idol Gives Back” (page 24), ExxonMobil is a key partner in helping to provide hundreds of thousands of mosquito nets to families across Africa.

The Bill & Melinda Gates Foundation
A leader in the worldwide fight against poverty and disease, the Bill & Melinda Gates Foundation has been instrumental in making ending malaria a global priority. The Gates Foundation supports the work of the Malaria No More Policy Center (page 10) in Washington, D.C. as it works tirelessly to keep ending malaria deaths at the top of the policy agenda. Their support for Malaria No More UK (page 14), works to raise awareness among individuals and policymakers alike, and the United Against Malaria Campaign (page 26) ensures that the fight against malaria has global backing. In addition to helping shine a spotlight on malaria, their support catalyzed the development and launch of NetGuarantee (page 20).

Idol Gives Back Foundation
Leveraging the popularity of America’s favorite television show, American Idol, the Idol Gives Back Foundation has helped raise awareness about malaria on the “Idol Gives Back” charity special in 2007, 2008 and 2010 (page 24). Millions of Americans made a difference by tuning in and donating to help families worldwide. In addition to putting malaria on a national stage, the Idol Gives Back Foundation has helped distribute 1.6 million life-saving mosquito nets to families in countries across Africa. American Idol alumni Jason Castro, Melinda Doolittle, Jordin Sparks, Brooke White and Elliott Yamin have continued their support of Malaria No More by engaging their fans in the race to save lives.

®

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Our 2015 Leaders Contributed $5,000 or More
Ethel & Philip Adelman Charitable Foundation, Inc. Roger Ailes AlpInvest Partners N.V., Inc. The Apatow Family Foundation, Inc.
n

John M. Bridgeland Bristol-Myers Squibb Company BritWeek, Inc. David Brule
n

Bill & Melinda Gates Foundation The David Geffen Foundation Gate City Bank Global Impact Goldman Sachs Lisa Goldman-Van Nostrand Daniel Gregory
n

Panoz Family Foundation Sean Parker Patrón Highcroft Racing Patrón Spirits Company Frank H. Pearl Jord W. Poster
n

The Case Foundation Kenneth Chenault Peter Chernin Chip Away Malaria Christopher Clarke Clothes Off Our Back, Inc. The Steven A. and Alexandra M. Cohen Foundation, Inc. Courtney and Christopher Combe Comcast Corporation
n

The Marc Haas Foundation Hill & Knowlton, Inc. Mellody Hobson
n

Jonathan Jackson Jonathan W. Jarvis Paul T. Jones
n

Kick for Hope, Inc. The Jena and Michael King Foundation
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The San Francisco Foundation SapientNitro Ginger Sarabia Schlosstein-Hartley Family Foundation Schwab Charitable Fund Select Equity Group Foundation Silvercrest Asset Management Group LLC Sony Corporation of America
n

Electronic Arts, Inc. Elizabeth Erickson Exxon Mobil Corporation
n

Macy’s, Inc. The Masie Center, Inc. The MCJ Amelior Foundation Musk Foundation Robert J. Mylod
n

Arthur C. Spinner Loretta Stadler Sumitomo Chemical
n

Virgin Atlantic Airways
n

Betsy and Jesse Fink Foundation Roger S. Firestone Foundation Fox Soccer Channel

National Association of Laboratory Schools The Nduna Foundation Nelson Family Foundation The News Corporation Foundation Novartis Corporation Novartis Pharma AG

Walker Digital, LLC Frank E. Walsh Jeff Weiner William Morris Endeavor Entertainment
n

Kadir Yilmaz

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Malaria No More supporters find creative and resourceful ways to contribute to the effort to end malaria deaths.
Aboard First Flight
Malaria No More and United Airlines partnered for the airlines’ inaugural nonstop flight to Africa. To help celebrate the first flight, the plane brought along 1,500 mosquito nets to be distributed to two remote villages outside of Ghana’s capital. American Idol alum and Malaria No More supporter Elliott Yamin joined Malaria No More for the distribution.

supporters
Swat Malaria
“No Bugs. No Bites. No Kidding.” Such is the motto of Mosquito Squad, which is turning its sights on malaria with their Swat Malaria campaign. Mosquito Squad franchisees across the U.S. are raising awareness and funds for Malaria No More by calling in the S.W.A.T. team.

Clothes Off Our Back
Some people are so generous, they’ll give you the clothes off their back— literally! The Clothes Off Our Back Foundation invites the public to bid on celebrity attire, with all proceeds going to charity. As a featured partner, Malaria No More has raised funds for life-saving tools thanks to celebrity closets across the country!

Every Goal Saves A Life
Launched in August 2008, the Every Goal Saves a Life campaign provided a $10 mosquito net for every goal scored in a live broadcast on Fox Soccer Channel and Fox Sports en Español. In addition to on-air segments about how soccer fans worldwide could help fight malaria, the program has raised enough to protect over 8,000 children from the deadly bite of a malarial mosquito.

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Jamming to End Malaria
Malaria No More teamed up with Sony RED and Charitybuzz to auction off autographed celebrity guitars from Carlos Santana, Elvis Costello, Steve Vai and Third Eye Blind to raise funds for the malaria fight. The auction followed the release of the compilation album Indie Rocks! A Benefit Album for Malaria No More.

Malaria No More Scores
As part of the FOX Sports Supports initiative, Malaria No More was featured during FOX Sports’ 2010 Bowl Championship Series coverage, seen by 41 million viewers in January 2010. A Malaria No More PSA featuring FOX Sports Bowl Championship Series talent and Ryan Seacrest also aired across all FOX broadcast channels and raised over $70,000 to put the fight against malaria into the end zone.

Employee Benefit
To celebrate the holiday season, employees at Novartis Pharmaceuticals Corporation—a corporate leader in the fight against malaria—rallied together to raise funds for mosquito nets. Donating nearly $18,000 from countries across the globe, the Novartis family helped African families have a happier and healthier New Year.

in action

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our partners
19 Entertainment Ltd. A to Z Textile Mills Acumen Fund Africa Cola Africa Fighting Malaria African Leaders Malaria Alliance Africare Against Malaria Alliance for Malaria Prevention American Idol American Red Cross Atlantic Records Blackboard The Tony Blair Faith Foundation Brad Herbert Associates Busted Tees Canadian Red Cross The Case Foundation Causecast Causes Center for Interfaith Action on Global Poverty Centers for Disease Control and Prevention Charitybuzz Chicago Bears Chicago White Sox ChildFund International William J. Clinton Foundation Clouds Media Group Comic Relief Congressional Malaria Caucus Conseil National du Patronat du Sénégal Creative Artists Agency The Church in Denver Dakota Films Department for International Development Diageo The Endeavor Group Entertainment Industry Foundation European Alliance Against Malaria FC Barcelona Foundation Fédération Sénégalaise des Sociétés d’Assurances Jesse and Betsy Fink Foundation FOX Broadcasting Company FOX Sports Fremantle Media Friends of the Global Fight Against AIDS, Tuberculosis and Malaria Fútbol Club Barcelona FutureBrand Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria The Global Fund to Fight AIDS, Tuberculosis and Malaria Global Health Advisors Global Health Advocates Global Health Council The Global Network for Neglected Tropical Diseases Hedge Funds vs. Malaria and Pneumonia Illinois Sports Facilities Authority Initiative for Global Development Interfaith Youth Core International Federation of the Red Cross and Red Crescent Societies JCDecaux Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Katalyst Media Kick for Hope Lelela Project L’Observateur MACEPA Madness Against Malaria Malaria Consortium The MASIE Center McKinsey & Company Medicines for Malaria Venture

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Millennium Promise Alliance Montrose Africa Mosquito Squad Mud-Luscious Music, Inc NetsforLife New York Road Runners Northern Trust Corporation Novartis Pharmaceuticals Corporation Office of the SecretaryGeneral’s Special Envoy for Malaria, United Nations The ONE Campaign Organisation of the Islamic Conference PATH Peace Corps Senegal Plan International Population Services International Malaria Control Prime Time Entertainment Radio Futurs Medias Roll Back Malaria Partnership Rondovie Industries SapientNitro Save the Children Senegal’s Programme National de Lutte contre le Paludisme (PNLP) Sesame Workshop Social Media Envoy Group Sony RED South African Consulate in Chicago Spread The Net Sumitomo Chemical Tanzania Broadcasting Corporation Tanzania House of Talent Tanzania National Malaria Control Programme Television Futurs Medias Tickets-for-Charity Time Warner Tostan Tribeca Flashpoint Media Arts Academy Twitpay Twitter UCSF Global Health Sciences UNICEF UNITAID United Against Malaria United Airlines United Nations Foundation/Nothing But Nets United Talent Agency USAID U.S. Fund for UNICEF U.S. President’s Malaria Initiative Vestergaard Frandsen Vodacom Tanzania LTD The World Bank World Economic Forum World Health Organization World Vision Young & Rubicam Youssou NDour Foundation Zurich Financial Services

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© John Rae: 2, 18 (bottom), 21 (top left), 27, 35. © Catherine Karnow: 3 (top left), 7 (top and center), 19 (top). © Maggie Hallahan/Sumitomo Chemical – Olyset® Net: 3 (bottom right), 17 (top and center), 19 (center and bottom), 36. © Erica Lichtenberger: 9, 23, 32. Courtesy of Kristine Silvesti: 13. Courtesy of United Against Malaria: 15. © Raqey Mohammed: 18 (top right and top left) © Bry Thomas Sanders: 21 (top right), 25 (center). © Georgino Goodwin/Vestergaard Frandsen: 21 (center). © Jeremy Sugalski: 25 (top). © Rebecca Jane Young: 26 (bottom). Courtesy of the ONE Campaign: 28 (bottom left). Courtesy of Novartis Pharmaceuticals Corporation: 29 (top left). Courtesy of Caroline Tinker: 29 (top right). © Michael Prizant: 29 (bottom center). © Jen Elving: 29 (bottom left). Courtesy of FOX Sports Supports: 33 (top left). © John Bear: 33 (bottom). Report design by Liza Aelion.

malaria no more Board of directors
Chairman & Co-Founder
Peter Chernin President and COO, Chernin Entertainment Former President and COO, News Corporation Gabrielle Fitzgerald Interim Director for Global Health Policy & Advocacy, Bill & Melinda Gates Foundation Jeffrey S. Flug Chief Operating Officer & Chief Financial Officer, Union Square Hospitality Group Former CEO and Executive Director, Millennium Promise Alliance Gary L. Ginsberg Executive Vice President, Time Warner, Inc. Fred Matser Founder, Malaria No More! Netherlands Youssou NDour Artist and Producer Steven C. Phillips, M.D., M.P.H. Medical Director, Global Issues and Projects Exxon Mobil Corporation Edward W. Scott, Jr. Founder and Chairman, Center for Global Development; Friends of the Global Fight against AIDS, TB and Malaria; and the Center for Interfaith Action Against Global Poverty (CIFA) Timothy P. Shriver, Ph.D. Chairman, Special Olympics Christopher Stamos Partner, Sterling Stamos Capital Management, L.P. The Honourable Belinda Stronach, PC Executive Vice-Chairman, Magna International Inc. Chair, The Belinda Stronach Foundation Ann M. Veneman Former Executive Director, UNICEF Dr. Rick Warren Founder and Pastor, Saddleback Church Jeff Weiner Chief Executive Officer, LinkedIn Corporation The Honorable Harris Wofford Former U.S. Senator

Co-Founder

Raymond G. Chambers (non-voting Board Member) The Secretary-General’s Special Envoy for Malaria, United Nations

Founding Member Advisory Board
Raymond G. Chambers, Chairman Ambassador Nancy G. Brinker Founder, Susan G. Komen for the Cure Kathy Bushkin Calvin Executive Vice President and COO, United Nations Foundation Helene D. Gayle President and CEO, CARE USA Dr. Charles F. MacCormack President and CEO, Save the Children Bonnie McElveen-Hunter Chairman of the Board of Governors, American Red Cross Ian Rowe Former Deputy Director, Bill & Melinda Gates Foundation

Vice Chairmen

John M. Bridgeland President and CEO, Civic Enterprises, LLC Scott Case Chief Executive Officer, Malaria No More

Directors

Omar Amanat Founder and CEO, Amanat Capital Jean Case Chief Executive Officer, The Case Foundation Chris Clarke Chief Executive Officer, SapientNitro John L. Damonti President, Bristol-Myers Squibb Foundation Reginald E. Davis President, RBC-USA Sir Richard Feachem Professor of Global Health University of California, San Francisco & University of California, Berkeley Director of the Global Health Group at UCSF Global Health Sciences

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