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Avon and
its CSR
Syeda Nausheen
Avon and its Corporate Social Responsibility

Avon, the company for women, is a leading global beauty company, with $10
billion in annual revenue. As the world's largest direct seller, Avon markets
to women in more than 100 countries through 5.4 million independent Avon
Sales Representatives. Avon's product line includes beauty products, fashion
jewelry and apparel, and features such well-recognized brand names as
Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and

Avon’s Corporate Social Responsibility

Since 1886, Avon has lived by principles set forth by our founder, David H.
McConnell. They are not rules or procedures. They are the values & the
ethics of Avon and what this company believes in. Paramount among Avon’s
principles is "to meet fully the obligations of corporate citizenship by
contributing to the well - being of society, and the environment in which it
functions." The company was founded on solid values and principles with a
longstanding commitment to the highest standards of ethics and integrity.
As a result, Avon has been consistently recognized as one of the most
admired companies and one of the best companies to work for.
Consumer safety is Avon’s number one priority. Avon is committed to selling
only safe products, using only safe ingredients in our cosmetics products and
complying with applicable regulations in every county in which Avon
products are sold. Avon is the first major beauty company to stop animal
testing in 1989. Avon commits large amounts to product safety & research.
The state-of-the art $100 million Avon Research and Development center is
located in Suffern, New York, where specialists work with world-renowned
scientific institutions to develop beauty products that meet the needs of
women globally.
Today, they pride themselves on meeting the environmental and product
safety laws and regulations of the countries and communities in which they
operate. To this day, the heritage of Avon’s Founding Principles – together
with the company’s Vision, Mission and Values – continue to chart their
course & remain fundamental to how they conduct their business operations
all over the world.

Avon Breast Cancer Crusade

The Avon Breast Cancer Crusade was launched in 1992 as a small pioneering
program in the U.K. Avon in the U.S. adopted the Crusade the following year.
Over the last 18 years, Avon philanthropy has raised and donated almost
$700 million to breast cancer programs around the world, supporting
cutting-edge research to find a cure for or prevent breast cancer as well as
programs that enable all patients to access quality care. Funding supports
awareness and education: screening and diagnosis; access to treatment;
support services; and scientific research. Beneficiaries of the Avon Breast
Cancer Crusade range from leading cancer research and clinical centers to
community-based, non-profit breast health education programs.

Numerous Avon Crusade programs raise funds and awareness for the cause
• Avon Walk for Breast Cancer Series
• Walk Around the World for Breast Cancer
• Crusade Pink Ribbon fundraising products

Speak Out Against Domestic Violence

One in three women in the U.S. will become a victim of abuse or partner
violence in her life, and it is estimated some 15 million children witness
violence in their families each year. To help end this devastating cycle, the
Avon Foundation launched Speak Out Against Domestic Violence in 2004 to
raise awareness and funds and launch special efforts to increase the
understanding and implementation of laws aimed at stopping violence.
Through the end of 2010, in the U.S. alone, they have provided more than
$23 million for the domestic and gender violence cause, including support
for awareness, education, direct service and prevention programs. Funds
and visibility are raised through the sale of special Speak Out and
Empowerment fundraising products, magazine Public Service
Announcements and Walk the Course against Domestic Violence a
fundraising event launched in 2009 with the PGA Tour Wives Association.

Emergency Relief
As global corporate citizens, Avon Products, Inc. and the Avon Foundation for Women together
respond quickly to national and international emergencies. Since 2001 nearly $19 million has
been awarded for women and their families affected by natural disasters or crises, including: the
Avon Heart of America Fund in response to the attacks of September 11, 2001; the Avon Yellow
Ribbon Fund to assist military service personnel lost or wounded in Iraq and other armed
conflicts; the Avon Heart of Asia campaign to assist victims of the tsunami in southeast Asia;
extensive fundraising and product donations for relief efforts following Hurricanes Katrina and
Rita; and aid for relief and reconstruction efforts following the earthquake in China in 2008.
Most recently, Avon donated over $2 million for relief and recovery following the devastating
earthquake in Haiti on January 12, 2010.