The marketing sector is of two tier system.

At the state level the Karnataka state cooperative marketing federation is functioning at the Apex institution and Taluk Agricultural Produce Co-operative Marketing societies at the taluk levels are functioning as primaries. All the taluks in the states are covered by these primary marketing cooperatives. Besides, there are other commodity-wise marketing societies. The marketing societies undertake prominent of food grains on behalf of the Government and the Karnataka food and civil supplies corporation by opening purchase points at village level. They are also entrusted with the vital activity of rural distribution system.

The Karnataka State Co-operative Marketing Federation Ltd,.
It plays a major role in supplying chemical fertilizers, pesticides, seeds, Agricultural implements and other agricultural inputs to the farmers. It is also engaged in marketing certain consumer articles.

SOCIETIES REGISTRATION
1. What type of societies can be registered under Societies Registration Act 1960? Non Profit organisations such as charity organizations, societies for promotion of education , Science Literature, or social activities and welfare associations, and clubs etc., can be registered under this Act. 2. What are the basic requirements for the registration of a society? Name, objectives, Registered office, atleast 7 members are required for registering a society. 3. Whether Trusts can be registered under this Act? No. Trusts cannot be registered under this Act. 4. How many societies / organizations have been registered in the State so far? Nearly around 2 lakhs different types of societies have been registered in the state of which nearly 40,000 of them in Bangalore Urban District alone. 5. What is the amount of fees for Registration of societies and amendment of rules? For Registering a new society fee is Rs. 1000/- in Bangalore and Rs. 500/- in other places of the State (50% concession in fees is allowed in respect of women and SC/ST societies). For registration of amendment of rules - fee is Rs 250/-

8. for a consecutive period of 5 years . 11. income and expenditure and auditors report issued by chartered Accountant. cancel the registration of such society. details of Committee members. 7. 9. Each year within 14 days of Annual General body meeting . If it fails to do so. no individual member is entitled to receive any profit of the society. Can a society be registered with undesirable names? No. 13. the society has to file with the Registrar. then the Registrar may after giving an opportunity.6. or too nearly resembles or with name which is already registered. then he may condone the delay and permit the society to file such records with fine of Rs 100/ for each belated year. Whether individual members are entitled to receive any profit of the society? Basically as these are non-profit social organizations. Can the Registrar condone the delay in filing the returns? If the Registrar is satisfied that the reason for delay in filing annual returns is bonafide. 10.What is the minimum no. No society shall be registered with a name which is identical with. where one has to go for an appeal? Karnataka Appellate Tribunal. Balance sheet.What is the fee for filing Annual returns under this Act? For every one lakh rupees of income and expenditure of the society or part there of Rs 100/. Whether the society has to file the documents with the Registrar every year? Yes. of members required for forming a society under this Act? (Min of 7 members above the age of 18 years. . What happens if a society does not file the above details with the registrar ? As per section 13 of the Societies Registration Act 1960.has to be remitted as fee to the government. Can Societies registered under this Act be converted in to Trust? Societies registered under this Act cannot be converted into a Trust. 12. every society has to compulsorily file the above details every year. If the Registrar refuses to register a society. 14.

Act. To enable him to earn his due share in the produce.. However. (iv) work as commission agents and conduct cotton and groundnut pools. cement.MANGALORE(CAMPCO) The CAMPCO was registered in 1973 under the K. With decontrol of foodgrains the village co-operatives have been liquidated.CO-OPERATIVE MARKETING A proper system of marketing of agricultural produce in the best interests of the cultivator envisages a simultaneous growth of regulated markets and marketing co-operatives. Co-operative marketing of the agricultural produce was recently introduced in Amravati district. therefore. cement. with the objective of arranging procurement. and (vi) arrange to sell the agricultural produce and thus effect recoveries of loans THE CENTRAL ARECA AND COCOA MARKETING AND PROCESSING COOPERATIVE SOCIETY LTD. The long chain of middlemen adversely affects the hard earnings of the producer. There are in all seven purchase and sale societies working in the district. pumps. etc. Primary credit societies were thus established in the district to make finance available to the agriculturists. Prior to that the Taluka Agricultural Associations were dealing in agricultural implements. (v) sell or lend agricultural implements. The taluka and village societies were not interconnected except for the fact that the Amravati Taiuka Agricultural Association acted as a wholesaler in the district for cloth brought from Bombay and Ahmedabad. (ii) grant advances to agriculturists. food-grains and sugar. it is also necessary to increase his bargaining capacity. oil engines. which extends its jurisdiction to Karnataka and Kerala State. Besides improving the withholding capacity of the agriculturist.. They(i) distribute seeds. They also dealt in foodgrains during the World War II. Government assistance is.S. This institution was registered again in 1988 under the Multi-state Cooperative Act. fertilisers. processing and conducting sale of arecanut and cocoa. granted to the co-operative societies for construction of godowns. for the purpose of purchase. The members of the co-operative societies take advantage of the Central Warehouse at Amravati. Twenty societies in the district have been granted loans and subsidies for constructing medium and small-sized godowns. To ensure the withholding capacity of the agriculturist the necessity for properly linking co-operative marketing with finance was keenly felt. Marketing soeiet. regulated markets and marketing co-operatives are thought to be the best remedies. iron and steel and fertilisers. After the reorganisation of States in 1956 the Taluka Agricultural Associations have adopted the bye-laws of purchase and sale unions and are undertaking marketing activities.ies purchase and sell various commodities. State Warehouse at Dhamangaon and godowns constructed by various co-operative societies. These societies have now been converted into seva societies and some of them have started dealing in non-credit activities also. . They have constructed 13 godowns so far. processing and the sale of Arecanut and Cocoa and establishment of allied industries and Marketing of their products there are no restrictions of area of jurisdiction. (iii) manage grain and cotton markets.C. In villages multi-purpose cooperative societies were organised chiefly to deal in controlled foodgrains. iron and steel. Co-operative purchase and sale societies sell the produce of members and non-members on commission basis.

78 1401.No 1 2 3 4 5 6 7 8 9 Details Paid up share Capital Number of Branches Number of Individual Members Number of Member Co-operatives Deposit Working Capital Trade Profit Profit (Tentative upto) Annual Turnover Purchases 1) Arecanut 2) Cocoa (including direct 10 purchase) Sales 1) Arecanut 2) Cocoa Copper Sulphate 11 1) Production 2) Sales Chocolate 50314 2087 48702. NESTLE India Ltd. it has its own marketing team and has entered into an agreement with MIS. Business Transaction As on 31-3-2010 Sl. for the manufacture and supply in bulk quantity of cocoa products.49 2036 2719.30 2869.17 98.67 Rs in Lakhs 1932. It has opened a Research and Development wing for price behaviour analysis..18 20492.58 84 109435 544 3955.(Qtls) Value 89 88 100.83 59260.14 12 6000 7200. The institution has a mobile procurement unit at Thirthahalli for extending service at the door steps of the farmers where there is no adequate transportation facility.For Marketing of Chocolates.52 5460.01 53938 49766.75 Qty.00 .

two apex societies in Gujarat are handling cotton. Sagar. the distrct marketing federations. Of these more than 500 were specialized commodity marketing societies for special crops. at the secondary level (taluka or district) and at the state level.1. They included some commodity federations also.52 There are other Areca Marketing and Processing Cooperative Societies in the Areca growing Districts of the State and they are:• • • • The Totagars Cooperative Sale Society Ltd. several measures have been initiated. fruits and vegetables. Shimoga.. The Malnad Areca marketing Cooperative Society Ltd. 2) Sales 6447 9590. At the end of 1960-70 as many as 3335 primary cooperative marketing societies were operating. The co-operatives in different states have been federated into a central level federation viz. In pursuance of a recommendation of the Dantwala Committee. There are a few apex cooperative societies which are handling exclusively a particular commodity eg. Channagiri. They are normally handling all the commodities. Search Chat CO-OPERATIVE MARKETING The existing institutional structure of co-operative marketing is such that the co-operatives are functioning at the primary level.. Sirsi. 232 such societies were functioning. In order to strengthen and develop co-operative marketing to an extent where it may have an impact on the marketing of agricultural produce. 1) Production 1. At the end of 1960-70. Tota utpannagala Marata Sahakari Sangha Niyamitha. one is handling fruits and vegetables and one in Uttar Pradesh is handling sugarcane only.. so that a two-tier system can be brought into operation. efforts have been made to persuade the state govts to divert the middle tier viz. Steps are also being taken to see that there is an effective co-ordination between the state . In certain states intermediate organizations at district and state levels have also been established. At the state level 28 apex co-operative marketing federations are functioning. of the functions legitimately falling within the purview of the state or primary marketing societies. the National Agricultural Co-operative Marketing Federation (NAFED). cotton. The Areca Processing and Sales Cooperative Society Ltd.

oilseeds. This is exclusive of the value of agricultural requisites and consumer articles handled by the marketing cooperatives. The bulk of the transactions were made by the Punjab Apex Federation. Pulses were exported to Cuba and onions to Malaysia and Singapore. de-oiled cake.cooperative departments and their counterparts dealing with agricultural marketing. The main commodities exported by the cooperatives were pulses. Co-operative cold stores. the Kerela state Cooperative Marketing Federation Ltd. a scheme of outright purchases of agricultural produce by the co-operative marketing societies was launched in 1964-65 in 200 selected marketing societies. Some of the traditional items of export have been marketed in non traditional areas. which accounted for exports worth Rs 5. Doha. The exports were mainly made to Ceylon and other important markets were Mauritius. By the end of the Third plan the cooperatives had established 87 cold stores and the target for the fourth plan was set at 45 more. Bahrain. Czechoslovakia and France. In pursuance of the decision of the govt. NAFED exported agricultural produce worth Rs 5. pulses. the Gujurat State Cooperative Marketing Federation Ltd. Iran .26 crores.55 crores worth of agricultural produce during 1969-70. Dubai. the Khanna Cooperative Marketing Federation Ltd. spices. Bahrain. the UK . potatoes and kardi extraction meal. directly exported bananas worth Rs. Iran.. During 1969-70 the value of the agricultural produce purchased under the outright purchase scheme was about 34 crores. The fund envisages to meet losses if suffered by the co-operative marketing societies at different levels as a result of outright purchases of agricultural produce. pepper. Co-operative export of agricultural produce. onions. Besides . In this connection exports of coffee and raw sugar were made. Kuwait. The cooperatives also assisted various agencies to export agricultural commodities. Hong Kong. As a result of this scheme there has been a greater involvement of cooperative societies in the marketing of agricultural produce.42 lakhs . 34 lakhs to Kuwait and Bahrain Islands. chillies. fruits. copra. Besides this scheme has given impetus to inter-state trade by the cooperatives.Muscat. The bulk of the exports are made by National Agricultural Cooperative Marketing Federation Ltd. vegetables and plantation crops. To provide the necessary financial backing the scheme envisaged the creation of a price-fluctuation fund.. The Jalgaon District Fruit Sale Societies Cooperative Marketing Federation Ltd. Co-operatives are also to facilitate the storage and marketing of perishable commodities especially seed potatoes. The main commodities marketed by the cooperatives were sugarcane. During 1970-71 . fruits and vegetables. the USSR.. Consequently there has been a significant expansion in the operations of marketing co-operatives. At the end of December 1971 there were as many as 96 cooperative cold stores with a capacity of 1. The basic theme of this scheme has been to bring the small producers within the fold of cooperative marketing together for such farmers.64 crores. The scheme has been operative in several states. the Jalgaon district fruit sales societies and the coconut oil millers society also cooperated to exports to countries like Kuwait. Ceylon. Singapore. The co-operative marketing societies are devoting increasing attention to inter state trade in agricultural produce. cotton. Doha. Malaysia.. plantation crops. The Khanna Solvent Extraction Plant in the Punjab State exported de-oiled cake worth Rs 35 lakhs during 1969-70.. During 1970-71 the NAFED acted as the agency of the co-operatives of Jammu and Kashmir for marketing their apples outside the state. The export of agricultural produce by the cooperative sector continues to be a growing activity. They transacted about Rs 66. Inter state trade. The main commodities are wheat.

This calls for and justifies the necessity of intensive research and investigation. With a view to disseminating the marketing intelligence to the interested parties the directorate of marketing and inspection publishes the following journals: 1. Agricultural Marketing--a quarterly journal 2. handling and transporting and to improve the quality of the produce and to secure a better return to the growers. and research in the various facets of agricultural marketing has been undertaken by the Directorate of marketing and inspection. Nagpur. Ahmedabad. grading. Several training courses. consumption pattern.yearly 4. Marketing intelligence. (a)11 months Diploma Course in Agricultural Marketing in Nagpur. bristles. (g)6 months Training Course in Tobacco Grading at Guntur. packaging. transportation. the Directorate of marketing and inspection has in collaboration with the directorate of extension launched a series of 'Agmark' exhibitions known as 'vital link between farm and home'. (f)4 months Training Course in Cotton Classing Centre at Surat. Particular attention is being paid to the collection of market information. MARKETING RESEARCH AND INVESTIGATION The role of market research in the establishment of an efficient system of marketing cannot be overemphasized. The directorate of marketing and inspection has set up a seperate extension wing for the dissemination of information valuable to producers as well as to consumers.tonnes. and 76 in 3 mths grading course were trained by the end of 1972-73. packaging. The primary aim of the scheme is to enlighten the producer seller on consumer preference and to advise him on the proper methods of preparation for marketing. TRAINING OF MARKETING PERSONNEL. Lucknow. Bombay. distribution etc. potatoes etc. Besides the market surveys cover studies on the organisational aspect of the mktg. shifts in marketing practices. Under the third five-year plan an elaborate scheme for conducting survey. storing. Lucknow and Hyderabad. (c)6 months Diploma in Livestock Marketing at Nagpur. wool. Marketing Newsletter-. Since 1969. Under the fourth five year plan a specialized study to estimate the post harvest losses and marketable surpluses of agricultural produce have been taken up on an all-India level. directional movements. consumer preferences. with regard to price spreads. As many as 407 candidates in the 11 months Diploma course. These have been held in New Delhi. The Research Wing of the Directorate of marketing and inspection has been further strengthened . and Chandigarh. Chandigarh. In addition short term condensed training courses of one week duration organized for the state govt personnel in Kapas grading. Commodity Intelligence Bulletins for tobacco. Calcutta.a monthly letter 3. (d) 3 months training for grading supervisors at Nagpur (e) 3 months Graders Course at Hubli. These have designed to educate the general public in the field of agricultural marketing to promote quality consciousness among producers. Agmark Statistics-. 212 in 3 mths course. Authentic statisics and data are being collected so that up-to date information may be maintained in respect of all important agricultural commodities. problem orinted studies etc. 1596 in 4 mths course. and (h)3 weeks course at Demonstration cum training centre in animal casing at Bombay and New Delhi are being run by the directorate of marketing and inspection. (b)4 months Market Secretaries Course at Chandigarh. assembling. viz. system. Trivandrum. Bangalore. Madras and Hyderabad. In order to be able to introduce reforms one should know the defects and shortcomings of the prevailing system. Lucknow. Market extension.

Conclusion. For the improvement and development of marketing structure. This is a crucial time in the development of agricultural marketing when the country is poised to enter an ers of production surpluses. The cell has a big component of exports in the field of agricultural marketing research and is expected to increase the tempo of development in this field . A piecemeal approach at this stage can be disastrous and can nullify the advantages gained by the farmer on the production . a co-ordinate approach aiming at removing all the weak links of the marketing chain is essential. market research programs should be oriented to the developing of an orderly and efficient marketing system. weighing. storing. A package of improved marketing services in the form of regulated markets. grading. Marketing is a multistage process. transporting. handling services and marketing finance need to be made available to ensure the producer a fair return from his production efforts and a better share in the price paid by the consumer. At the same time.by creating the Market Research and Planning Cell.

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