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History of Graphic Design I is an introduction to the discipline of historical analysis and is designed to give a very broad overview of graphic design history until the onset of the Industrial Revolution. The module is concerned not only with the technical aspects of the images themselves, but also with the possible, often debatable, reasons and why they took on a particular aesthetic.
those images were made
The learners are encouraged to view the images in the context of broader
The relationship between state (politics) and society
The relationship between economic activity and social life
involving a combination of social and religious factors
socio-religious factors or
events that are a measure of cultural developments that define eras.
Learners of this module will develop argumentative skills to be able to engage in the discourse of the field. The module is based primarily on the structure set in the book:
A History of Graphic Design by Philip B. Meggs
including: The ± ± ± ± ± invention of writing Graphic communication in Ancient Egypt and the Near East.The module covers the following topics in a broad. 2) The origins of European typography and design for printing. introductory approach: 1) The visual message from prehistory through to the Medieval era. including: ± The Medieval manuscript ± Printing in Europe The ± German illustrated book Renaissance ± ± Graphic design in the Graphic communication in the Age of Reason . The development of the Latin alphabet. The Asian contribution Art and design on the African continent.
practical and ritualistic purposes.? The Paleolithic and Neolithic period existed. It was a way of communicating.. .00 to 500. and letters on a surface. Abstract geometric signs (dots and squares) were combined with many of these cave paintings.000 years BC and lasting until the end of the last ice age about 8.000 BC in the Middle East (but later elsewhere) y of or relating to the most recent period of the Stone Age (following the Mesolithic) An example of prehistoric visual communications could be seen in the Lascaux caves where images of animals was drawn and painted on the walls. y Neolithic Age: latest part of the Stone Age beginning about 10.The development of pictographs and ideographs a pictograph is a picture representing phrase a word of The invention of writing: The invention of writing started where species made marks. symbols. y Paleolithic Age: second part of the Stone Age beginning about 750.500 years BC Where . This idea can be seen as prehistoric visual communications. people used pictures as an elementary way to record and transmit information. This was the dawning of visual communications because these images were made for survival.
or other descriptions of the technique to refer to such images. . and abrading. carving. Two ways that pictographs evolved in: 1.y y Some of the pictographs were painted on surfaces of caves. "engraving". Throughout North-America to the island of New-Zealand people also left petroglyphs on rocks. y Many of the petroglyphs are pictographs of ideographs (an ideograph is a symbol in writing that represent an idea) An ideogram or ideograph (from Petroglyphs (also called rock engravings) are images created by removing part of a rock surface by incising. 2. Greek idea "idea" + grafo "to write") is a graphic symbol that represents an idea or concept. It was the beginning of pictorial art. Outside North America. pecking. It formed the basis of writing. scholars often use terms such as "carving".