April 1, 2011 Tools...

important information
MARKETING Family Reporting System (FAMS) is online!
FAMS is a wonderful tool which provides detailed market data for customer demographics for Army Active Duty, Reserve, National Guard, Civilians, and Family members. FAMS has the capability to produce reports by installation, region, component group, age, gender, marital status, dependents and grade. The FAMS reporting module is located on the ACS Staff website and all Family and MWR Marketing staff can register to access FAMS. Registration instructions and the FAMS reporting system user guide are available at: http://www.mwrbrandcentral.com/HOMEPAGE/research.html Any problems accessing the FAMS site can be addressed by clicking on the “Contact Us” button on the registration/login page to get help from the support team. Coming Next week in Tools, Tidbits & Trends: Computer Based Training Module for FAMS

Share and share alike… it’s the best part of the Symposium
Great things are going on at the garrisons, so let’s hear about them. Share with your fellow marketing colleagues some of your innovative programs, best practices or creative ideas at the "WOW!" session at the Symposium. Everyone could use some fresh ideas. Here’s how it works: 1. Send in a short email with an overview of the great idea, practice or event 2. Title the Subject line: 'WOW!' and add your garrison name, such as "WOW! Fort Wonderful" 3. Send to: victoria.a.palmer@us.army.mil At the Symposium, you will have five minutes to present. If you don’t want to present, but still want to share, Victoria will present for you. How easy is that? POC: Victoria Palmer; victoria.a.palmer@us.army.mil

Promoting the 2011 Soldier Show
Poster template for customization with local event information can be found at: http://www.mwrbrandcentral.com/HOMEPAGE/soldiercommunityrec.html Coming next week: a 30 second commercial, web banners and additional versions of the 2011 Soldier Show poster.

Marketing Q&A Session
We're in the hot seat and taking your questions--what do you want to know? The Marketing overview session at the IMCOM Symposium will include a short Q&A session. To answer as many as possible, questions will be written on cards for the FMWRC Marketing team panel to address. We're also taking your questions in advance. Send them in an email to victoria.a.palmer@us.army.mil with the subject line: QUESTION; deadline is Friday, April 8.

EVENTS AND PROMOTION Coolest Toys, Hottest Gadgets Sweepstakes – New Promotion
This new promotion runs for the entire month of April and coincides with Month of the Military Child. Designed to increase awareness of the Army MWR Library Program and CYSS activities, the promotion recognizes military children and youth for their heroism, character, courage, sacrifices and continued resilience. Winning prize packages have educational benefits and directly correlate to a service or program currently offered by MWR Libraries and/or CYSS. Eligible patrons are encouraged to visit www.MWRPromotions.com to discover what Family and MWR has to offer at their local garrison. Web banners and poster graphics are available at: http://www.mwrbrandcentral.com/HOMEPAGE/specialevents.html POC: Erin Holley, erin.holley@us.army.mil

Strong B.A.N.D.S. Update
Marketing materials now on brand central under the Army Sports section • Four national message posters • One customizable poster (11x17 and 8.5x11) • One digital advertisement • Six web banners with various sizes • The promotional guidebook • The Strong B.A.N.D.S. logo to incorporate in various newsletters/announcements/etc. Expect to receive printed promotional materials in mid-April. Updates on shipping status will be sent out via email to the event POCs. POC: Amy Leon, amy.leon@us.army.mil.


Army Ten Miler T-Shirt Contest Still Accepting Entries
Attention graphic designers! Have your design printed on over 30,000 runner and volunteer t-shirts. Great prizes too. More details here:

Updates this week on MWRBrandCentral.com:
• • • • • • • • Child Abuse Prevention Month Coolest Toy, Hottest Gadgets Sweepstakes Strong B.A.N.D.S March 18 and March 25 T3 PDFs posted Volunteer Recognition Week video and audio clips Army Sports, Fitness and Aquatics logos Daryl Worley posters Festival of the Arts posters

Installation Photo Shoots
FMWRC Creative Services will conduct photo shoots at select installations later this year to enhance the supply of images for use by all marketing offices. Click here to request a photo shoot at your installation: http://www.mwrbrandcentral.com/HOMEPAGE/photoshootrequest.html

Tidbits….stuff you can use!
Design trends for 2011 – very cool!
Web design, typography, business cards, logo design and web mobile examples are featured. Log on to: http://www.webdesignshock.com/review/design-trends-for-2011/

Trends…what’s going on out there!
AAFES Scores High
Customer satisfaction is a critical component of customer loyalty. AAFES recently placed seventh in customer satisfaction out of all department and discount stores according to the 2010 American Customer Satisfaction Survey, www.theacsi.org.
Source: Consumer Behavior, March 2011

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