Brice McBeth

214-288-6061

Rake it in!

reapmarketing.com

Abundance of Marketing Options

What is Reap Marketing

The Reap Marketing Alliance is a marketing service that delivers a comprehensive and cohesive interactive, new-media strategy for success-oriented companies.

• Identify Marketing Needs • Develop New Media & Interactive Strategy • Partner with Expert Providers to Preserve Specializations • Flawless Execution • Lead Generation & Increased Sales • Delivered in a Holistic & Turn-key Approach

Reap Partner Network

Reap Marketing succeeds with Virtual Marketing Executive at the helm to create a strategic vision, design a multi-media campaign, identify the right tools and technologies, direct the pool of talent, and ensure a successful delivery.

Reap Core Partners

We ensure a successful execution of marketing tactics by partnering with providers that share out success philosophy, work well within our system, and have esteemed track records in their field of specialization.

Reap Interactive Market Perspective

SEARCH ENGINE MARKETING

The Sprint

DISPLAY MARKETING EMAIL MARKETING

SITE OPTIMIZATION LOCAL SEARCH 3RD PARTY CONTENT SOCIAL NETWORKING CONVERSION OPTIMIZATION MICRO SITES LEADS GENERATED

The Marathon

VIDEO MOBILE TRADITIONAL MEDIAS VIRAL

Integrated Marketing Strategy

Pages are designed specifically for each promotional channel, and multiple variables are tested to optimize the outcome and maximize leads that are generated

1:1 Social Media Engagement

Reap scours the internet looking for people talking about and asking questions about your related products, and engages with prospects 1:1 to promote the product or service

Hereʼs 10 tips on how to make the most of your holiday at home...

I absolutely love chianti !

Make it easy on yourself and have Maggianoʼs delivered using this current promo!

@bricemcbeth, you need to try Maggianoʼs new Sulte Amico!!

Mixed Media Ramp Up

Sprint

Marathon

IMMEDIATE RESULTS PPC TEST BED ORGANIC BUILDUP

TAPER TRANSIENT SPENDING

SUSTAINED EFFECT

SPRINT

MARATHON

Dashboards of Dashboards

Typical Challenges

Organizations would do all of this if it was...

• • • •

Easy Affordable Trustworthy Manageable

Fragmentation/Specialization

• • • • •

The Self-Proclaimed Expert Maybe you need 8 Specialists The best specialists will drive traffic to your site.. then what? Integration across all marketing components Otherwise, agencies good at a lot, great at nothing

Virtual Marketing Executive

Vendor & Project Management

• • • •

Single Point of Contact Preserve a single strategy across multiple specialists

Brainstorming / Ideas Ideas and Opportunity Scouting is PART of service Suggestions based on most current best practices and experiences with other clients

Analysis & Reporting on Marketing Performance

Drive resulting strategies across all channels

Dynamic Budget to Help Minimize “Out of Scope” Incidents Vendor Agnostic / Plug & Play

We’ll bring the ones that have created the most success for us and our clients to the table, but can work with anyone

Sample Proposal (Menu of Options)
Conversion Optimization Sites
• • • • •

$3,250
+Media Spend

Content Generation & 1:1 Outreach
• • •

$2,500

Stand-alone web pages and micro-sites designed to generate incremental, quantifiable leads (typically 4-5 new experiences per month) Multiple testing variations implemented to target keyword variations, geographic differences, and industry specifics Includes web analytics & interpretation, conversion monitoring & phone tracking to decipher REAP-generated calls PPC Management across Google & Yahoo Coordination & optimization of spending by coordinating landing page, bid amounts, ad copy, offer, quality score, and more.

20 blog articles written and published per Month Reap scours the internet looking for people talking about and asking questions about your related products, and engages with prospects 1:1 to generate a lead Optionally promote video via Facebook & LinkedIn PPC advertising (requires separate media budget)

Lead Nurturing
• • •

$750
+Distribution

1 Email campaign per month Assumes there is an existing database to nurture We can optionally also buy access to a highly-targeted opt-in list via YesMail direct

3rd Party Content Development for SEO
• • •

$1,150 Rich Media
• • •

6 promotional articles written, published and syndicated per month Helps with link building and getting multiple listings on first page of search engine results for micro-targeted keyword phrases Local business listings creation, management & optimization on Map Applications & Business Listing Sites (multiple locations incur additional licensing costs)

$750

New product/service video produced each month to enhance landing page experience Studies show that video can increase conversions as much as 300-400% Optionally promote video via YouTube PPC advertising (requires separate media budget)

Sample Monthly Spend

$8,400
+ Media

References

Mactech Onsite Scope: Lead Gen, Branding, Search Marketing Joel Wittenbraker, CEO 651-388-7117 jwittenbraker@mactechonsite.com Elite Cosmetique Scope: Lead Gen, Branding, Content Gen Jared Parente, Executive Vice President 817-266-0673 jared@myeclife.com Thomas Reprographics Scope: Lead Gen, Search Marketing Brianna Long, Marketing Director 972-231-7227 Brianna.Long@thomasrepro.com M. Davis Associates Scope: Branding, Web Development, Collateral Macey Davis, President 214-543-8007 macey@mdavisllc.com

Aspire Home Healthcare Scope: Lead Gen, Branding, Web Development DJ Leaverton, VP Sales & Marketing 720-479-0580 dleaverton@aspirehc.com Maggiano’s Little Italy Scope: Email Marketing, Search, Landing Pages Michael Breed, VP Marketing 972-770-9678 michael.breed@brinker.com Dave Perry-Miller Real Estate Scope: Search Marketing, Strategy, Analytics Steve Smith, Director of Marketing & Advertising 214-642-0563 steve@daveperrymiller.com Evolve Capital Scope: Lead Gen & Vendor Management Ben Mackay 214-220-4801 ben@evolvecapital.com

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