SUBMITTED TO

MR. ROHIT SARIN

SUBMITTED BY
SUPREET KOUR ROLL NO 20

I later discovered through research. there is a natural bond with the philosophy of Macrina s community. Based on the model of the traditional old-world village bakery. self-sufficient life. the 4th century Greek mystic and visionary. Caring as much as I do about the connection between bread and the communion of sharing that happens at meals. Much has been written about the mystique of bread and how a simple and elementary food has such magnetism the soul and passion of the baker transcends into the loaf that is shared with the community. rye. cranberries and hazelnuts. This is bread that celebrates the tradition of breaking bread with family and friends . The bakers at Macrina love bread and that shows in the quality. I wanted something not connected to any country or culture. Macrina Casera. complementing all foods. The baked goods are created from Northwest apples. The rustic European breads and baked goods from Macrina use as many indigenous products as possible as well as organic grains and natural ingredients. as well as wheat. was developed to be eaten at any meal. potatoes. First liking the sound of the name Macrina. that Macrina started one of the first communities that held property in common and emphasized a simple. yet reflecting my philosophy. The philosophy of the bakery is to enhance both the natural products and the flavor of the various grains.Mikkelsen's Pastry Shop Menu OurHistory In the search for a name for this new bakery. the bread has unique characteristics because of the use of available regional ingredients. the house bread. barley and buckwheat flour.

. stovetop.  TV . chairs and stools. Setting up tables for customers . This will include a regular oven. convection oven. You will also need glass display cases. refrigerator.  computers. freezer.. mixers. baker's racks. tables.AMBIENCE  Refrigerated room  Tempering machine for chocolate  Shaker for chocolate  Spoons for ice cream  Marycream machine  Mixer (pastry)  Mixture slimmer  Convection oven  Oven for pastry baking  Plates and trays  Other small equipment (mainly decoration  Thermometer  Moulds  Pasteurizer  Coffee machine  Orange Juice squeezer  Freezer  Refrigerated pick-up  Furniture  Office equip. Showcase pastries and cakes under glass in a well-lit area. Also displayed baked goods in your store window . Installed a chalkboard on the wall behind the counter to highlight daily specials. baking sheets and pans.. exhaust hood.

X'MAS CAKE 1.5 KG X'MAS CAKE 2 KG X'MAS CAKE BASKET SHAPE X'MAS CAKE BOOK SHAPE X'MAS CAKE FRUIT MINCE PIE GINGERBREAD MAN LARGE PLUM PUDDING MAIZE SHAPE X'MAS CAKE MEDIUM PLUM PUDDING SMALL X'MAS CAKE SMALL LOG X'MAS CAKE SMALL PLUM PUDDING STANDING LOG X'MAS CAKES Price (Rs.Menu of pastry shop CHRISTMAS S.) 520 (Each) 780 (Each) 1050 (Each) 550 (Each) 550 (Each) 45 (Each) 40 (Each) 650 (Each) 550 (Each) 330 (Each) 400 (Each) 550 (Each) 190 (Each) 850 (Each) .No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Item 1 KG.

) 340 (Each) 330 (Each) 370 (Each) 165 (Each) 185 (Each) 225 (Each) 450 (Each) Item CHOC.15 16 17 DIWALI S.GOLD FISH CHOCOLATE FISH EASTER BASKET EASTER BONNETS (2 PCS/BOX) Price (Rs.MAS HAMPER X'MAS TREE COOKIE 25 (Each) 900 (Each) 35 (Each) Item CHOCOLATE BASKET CHOCOLATE BOX FANCY COOKIES BOX SMALL CHOCOLATE BOX SMALL FANCY COOKIES BOX SMALL SPECIAL CHOCOLATE BOX SPECIAL CHOCOLATE BOX Price (Rs.No 1 2 3 4 STAR COOKIE X.) 30 (Each) 60 (Each) 300 (Each) 70 (Each) .No 1 2 3 4 5 6 7 EASTER S.

MARZIPAN EASTER EGG S. MARZIPAN EASTER EGG L. EASTER EGG LARGE BUNNY LARGE HEN M. EASTER EGG SMALL BUNNY SMALL HEN 170 (Each) 60 (Each) 800 (Each) 350 (Each) 10 (Each) 35 (Each) 150 (Each) 320 (Each) 60 (Each) 450 (Each) 120 (Each) 360 (Each) 80 (Each) 250 (Each) 50 (Each) 200 (Each) . MARZIPAN EASTER EGG MEDIUM HEN S. EASTER EGG FAMILY SIZE MARZIPAN EASTER EGG FONDANT EASTER EGG HOT CROSS BUNS L.CHOC.5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 EASTER EGG CASE EASTER NEST FAMILY SIZE CHOC.CHOC.

HEART TWIN HEART BOX VALENTINE COOKIE VALENTINE HEART BOX 400 (Each) 300 (Each) 5 6 7 8 9 250 (Each) 90 (Each) 100 (Each) 30 (Each) 150 (Each) .VALENTINE DAY S.) 500 (Each) 2 3 4 LARGE VALENTINE HEART CAKE MEDIUM SIZE CHOC HEART SMALL CHOCOLATE TRUFFLE HEART CAKE SMALL VALENTINE HEART CAKE SOLID CHOC.No 1 Item LARGE CHOCOLATE TRUFFLE HEART CAKE Price (Rs.

a cook. pastries and decorated chocolate might be considered a luxurious item. which receive a serious training in order to acquire the required skills. such as South Lebanon are more used to Arabic sweets than French pastries and may not consider these products as valid substitutes. the pastry shop have a chef. Staff selection and training is crucial. A professional quality team will supervise the production. the pastry shop hire a General Manager and a Marketing and Sales responsible with substantive skills.Staff structure: Regarding the administrative staff. restaurants) and expatriates who might ask for western standards. Given that the majority of people have limited income. The price per quality will be very attractive. one of the major strengths will be the ability to build a solid and loyal relationship with both local customers (individuals. Strengths The pastry shop will offer high quality goods. and a presentable and friendly salesperson. the team must be as efficient and motivated as possible in order to ensure high quality products and services. The monthly salaries including social security charges and transport are around USD 7. the pastry shop will offer discounts to key clients Weaknesses Inhabitants of rural areas.038. On the production side. and 5 craftswomen. . The total number of employees is 10 all year round.

Another opportunity is possible by establishing contracts with clients such as hotels and restaurants. this would definitely impede the profitability of the business . Threats There is a risk that the turnover achieved does not reach expectations andtherefore. or even gets worse. the expected price difference between chocolate produced in Bint Jbeil and those in main cities could open up new opportunities to contract deals with chocolate distributors in Beirut or other cities. especially to sell ice cream. Opportunities Labor. In addition. the caza is much less populated during the nine months outside the summer and therefore the profitability of the business will be squeezed during the off-season months. the business would not be able to cover its operating expenses. Hence. The pastry shop will take advantage of the fact that during the summer months the number of residents increases considerably. is cheaper in Bint Jbeil than in major cities. there is a risk that the economic condition in the region does not improve. which is the main factor of production of decorated chocolate.Although the range of products theoretically satisfies preferences at any time during the year.

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