INDUSTRY OVERVIEW

INTRODUCTION
Stock exchanges to some extent play an important role as indicators, reflecting the performance of the country’s economic state of health. Stock market is a place where securities are bought and sold. It is exposed to a high degree of volatility; prices fluctuate within minutes and are determined by the demand and supply of stocks at a given time. Stockbrokers are the ones who buys and sells securities on behalf of individuals and institutions for some commission. The Securities and Exchange Board of India (SEBI) is the authorized body, which regulates the operations of stock exchanges, banks and other financial institutions. The past performances in the capital markets especially the securities scam by ‘Hasrshad Mehta’ has led to tightening of the operations by SEBI. In addition the international trading and investment exposure has made it imperative to better operational efficiency. With the view to improve, discipline and bring greater transparency in this sector, constant efforts are being made and to a certain extent improvements have been made.

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HISTORY
HISTORY OF THE STOCK BROKING INDUSTRY
Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87). At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. Thus in the same way, gradually with the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock exchanges.

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DEVELOPMENT
An important early event in the development of the stock market in India was the formation of the Native Share and Stock Brokers’ Association at Bombay in 1875, the precursor of the present-day Bombay Stock Exchange. This was followed by the formation of associations /exchanges in Ahmedabad (1894), Calcutta (1908), and Madras (1937). IN addition, a large number of ephemeral exchanges emerged mainly in buoyant periods to recede into oblivion during depressing times subsequently. In order to check such aberrations and promote a more orderly development of the stock market, the central government introduced a legislation called the Securities Contracts (Regulation) Act, 1956. Under this legislation, it is mandatory on the part of a stock exchanges to seek government recognition. As of January 2002 there were 23 stock exchanges recognized by the central Government. They are located at Ahemdabad, Bangalore, Baroda, Bhubaneshwar, Calcutta, Chenni, (the Madras stock Exchanges ), Cochin, Coimbatore, Delhi, Guwahati, Hyderbad, Indore, Jaipur, Kanpur, Ludhiana, Mangalore, Mumbai(the National Stock Exchange or NSE), Mumbai (The Stock Exchange), papularly called the Bombay Stock Exchange, Mumbai (OTC Exchange of India), Mumbai (The Interconnected Stock Exchange of India), Patna, Pune, and Rajkot. Of course, the principle bourses are the National Stock Exchange and The Bombay Stock Exchange , accounting for the bulk of the business done on the Indian stock market. While the recognized stock exchanges have been accorded a privileged position, they are subject to governmental supervision and control. The rules of a recognized stock exchanges relating to the managerial powers of the governing body, admission, suspension, expulsion, and re-admission of its members, appointment of authorized representatives and clerks, so on and so forth have to be approved by the government. These rules can be amended, varied or rescinded only with the prior approval of the government. The Securities Contracts (Regulation) Act vests the government with the power to make enquiries into the affairs of a recognized stock exchange and its business, withdraw the recognition the task of regulating the stock exchange to the Securities Exchanges Board of India.

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BSE(BOMBAY STOCK EXCHANGE)
The Stock Exchange, Mumbai, popularly known as "BSE" was established in 1875 as "The Native Share and Stock Brokers Association". It is the oldest one in Asia, even older than the Tokyo Stock Exchange, which was established in 1878. It is a voluntary non-profit making Association of Persons (AOP) and is currently engaged in the process of converting itself into demutualised and corporate entity. It has evolved over the years into its present status as the premier Stock Exchange in the country. It is the first Stock Exchange in the Country to have obtained permanent recognition in 1956 from the Govt. of India under the Securities Contracts (Regulation) Act, 1956. The Exchange, while providing an efficient and transparent market for trading in securities, debt and derivatives upholds the interests of the investors and ensures redressal of their grievances whether against the companies or its own member-brokers. It also strives to educate and enlighten the investors by conducting investor education program and making available to them necessary informative inputs. A Governing Board having 20 directors is the apex body, which decides the policies and regulates the affairs of the Exchange. The Governing Board consists of 9 elected directors, who are from the broking community (one third of them retire ever year by rotation), three SEBI nominees, six public representatives and an Executive Director & Chief Executive Officer and a Chief Operating Officer.

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NSE(NATIONAL STOCK EXCHANGE)
NSE was incorporated in 1992 and was given recognition as a stock exchange in April 1993. It started operations in June 1994, with trading on the Wholesale Debt Market Segment. Subsequently it launched the Capital Market Segment in November 1994 as a trading platform for equities and the Futures and Options Segment in June 2000 for various derivative instruments. NSE has been able to take the stock market to the doorsteps of the investors. The technology has been harnessed to deliver the services to the investors across the country at the cheapest possible cost. It provides a nationwide, screen-based, automated trading system, with a high degree of transparency and equal access to investors irrespective of geographical location. The high level of information dissemination through on-line system has helped in integrating retail investors on a nation-wide basis. The standards set by the exchange in terms of market practices, Products , technology and service standards have become industry benchmarks and are being replicated by other market participants. Within a very short span of time, NSE has been able to achieve all the objectives for which it was set up. It has been playing a leading role as a change agent in transforming the Indian Capital Markets to its present form. The Indian Capital Markets are a far cry from what they used to be a decade ago in terms of market practices, infrastructure, technology, risk management, clearing and settlement and investor service.

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NCDEX
NATIONAL COMMODITIES AND DERIVATIVES EXCHANGE
NCDEX started working on 15th December, 2003. This exchange provides facilities to their trading and clearing member at different 130 centers for contract. In commodity market the main participants are speculators, hedgers and arbitrageurs. Promoters of NCDEX are  National Stock Exchange(NSE)  ICICI bank  Life Insurance Corporation(LIC)  National Bank for Agricultural and Rural Development (NABARD)  IFFICO  Punjab National Bank (PNB)  CRISIL

WHY NCDEX?
 NCDEX is nationalized screen based system which is providing transparent, private and easy services.  NCDEX is one of the traditional media which gives online information  NCDEX is one of the Indian commodity exchange, constructed on the basis of the current national institutes the exchange has been established with the coloration of leading institutes like NABARD, LIC, NSI etc….  In India NCDEX has maximum settlement guarantee fund.  NCDEX has appointed two exports for checking quality at the time of delivery.
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 To prepare guidelines related to special products of securitization NCDEX works with bank. banks and developers of kiosk network NCDEX is able to provide current rates and contracts rate.FACILITIES PROVIDED BY NCDEX  NCDEX has developed facility for checking of commodity and also provides a wear house facility  By collaborating with industrial partners. news agencies.  NCDEX is providing attractive products like “weather derivatives” -7- . industrial companies.  To avail farmers from risk of fluctuation in prices NCDEX provides special services for agricultural.  NCDEX is working with tax officer to make clear different types of sales and service taxes.

become the country’s premier exchange.MCX 0.LTI COMMODITY EXCHANGE ‘MULTI COMMODITY EXCHANGE’ of India limited is a new order exchange with a mandate for setting up a nationwide. MCX. is all set up to introduce a state of the art. MCX has taken several initiatives for users In a new generation commodities futures market in the process. Market Watch: -8- . As a true neutral market. offering unlimited growth opportunities to commodities market participants. online digital exchange for commodities futures trading in the country and has accordingly initiated several steps to translate this vision into reality. an independent and a de-mutualized exchange since inception. online multi-commodity marketplace.

close & open interest. The business founders give -9- . such as IBM or the Ford Motor Company. buy price.500 shares. average trade price. as each makes its own choice about how many pieces of ownership to divide the corporation into.% change. The total number of shares will vary from one company to another. This window displays the following details: Symbol. One corporation may have only 2. price quotation unit. These are called stock certificates. low.R. high. Expiry. sell price. Basics of stock Market Corporations issue official-looking sheets of paper that represent ownership of the company. Companies sell stock (pieces of ownership) to raise money and provide funding for the expansion and growth of the business. sell qty. open. D. value (in lac). may issue over a billion shares.The market watch window is used to view the market details for a particular or group of contracts and for a particular instrument type.P. last traded price. and each certificate represents a set number of shares. buy qty. while another. volume (in 000’s).

The expectation is that even though the owners have surrendered a portion of the company to the public. or IPO. the money received is called a "Dividend". This gives you a vote at annual shareholder meetings. Why do people invest in the stock market? When you buy stock in a corporation.10 - . and a right to a share of future profits. Corporations are not allowed to sell shares of stock on the open stock market without the approval of the Securities and Exchange Commission (SEC). When a company pays out profits to the shareholder. you own part of that company. their remaining share of stock will become increasingly valuable as the business grows. and this first sale of stock to the public is called an initial public offering. The corporation's board of directors choose when to declare a .up part of their ownership in exchange for this needed cash. This transition from a privately held corporation to a publicly traded one is called going public.

This will happen if more investors want to buy stock in a company than wish to sell.dividend and how much to pay. The potential of a small dividend check is of little concern. Most older and larger companies pay a regular dividend. Investors take the risk of the price falling because they hope to make more money in the market than they can with safe investments such as bank CD's or government bonds. A company who is a leader in a hot industry will usually see its share price rise dramatically. so the shares can be sold at a profit. The average investor buys stock hoping that the stock's price will rise.11 - . . most newer and smaller companies do not. What is usually responsible for increased interest in a company's stock is the prospect of the company's sales and profits going up.

you will receive the actual stock certificates. awaiting your orders to buy or sell stock. But usually. with the broker keeping track of whose trading account the stock actually belongs to. When you buy or sell. He or she may have watched the price go up. Either way. the ownership of the shares may be listed in one of two ways. The firm will then hold this money in an interest earning cash account. from your account. and have a hunch this is a good time to lock in their profit and sell some or all their shares. When a stock is purchased. Why do people sell their stock? The reasons people sell their stock are more complex. Stocks held in street name are insured up to $500. Some brokers will allow you to open an account with very little money. and just want to get out before they lose even more. The benefits are reduced paperwork. or a disappointing earnings report is sure to prompt heavy selling. Most investors choose to have the ownership listed in the broker's name. consolidated portfolio statements. no concerns about storing and processing the paper certificates. investors sell because they've watched the price fall. and the ability to instantly sell and transfer the shares. Bad news concerning a company or its industry. called "held in street name". A person may just need the money. You are required to open an account with the brokerage. like opening an account at a bank. If you choose to have the stock listed in your name.12 - . An investor may see better opportunities in another company.000 by the federal government against fraud or financial failure of the brokerage company. or other securities such as bonds or mutual funds. you pay a commission.How does one buy stocks? Buying stocks is not as simple as walking into a stockbroker's office and buying shares like you would a pair of shoes from a store. "Listed" means how the corporation tracks the ownership of their stock. which is deducted. . and so sell his stocks that aren't moving up. any dividends are credited to your account.

sell or deal in securities unless he holds a certificate of registration granted by SEBI under the Regulations made by SEBI ion relation to them. share transfer agents constitute the important intermediaries in the Secondary Market. While buying pr selling securities as a principal.e. the stock broker has to obtain the consent of his client and the prices charged should be fair and justified by the conditions of the market. he may complete the transaction between his clients concerned. He acts on behalf of the stockbroker as an agent or otherwise for assisting the investors in buying. A sub-broker is one who works along with the main broker and is not directly registered with the stock exchange as a member.Secondary Market Intermediaries Stock brokers. portfolio managers. No stockbrokers or sub-brokers shall buy.13 - . custodians. as principal or act as an agent. willful misrepresentation or upon prima-facie evidence of a material mistake in the transaction. 1992 in exercise of the powers conferred by section 29 of SEBI Act. For each transaction he has to issue necessary contract note indicating whether he as principal or as an agent for another has entered into the transaction. The buyer and seller may be either a broker or a client. 1992. 1992. selling or dealing in securities through such stockbrokers. These rules came into effect on 20th August. in the judgment of the existing authorities. The transaction entered cannot be annulled except in the case of fraud. When executing an order the stock may on behalf of his client buy or sell securities from his own account i. . If a member of the stock exchange (broker) has orders to buy and to sell the same kind of securities. The Central Government has notified SEBI (Stock Brokers & Sub-Brokers) Rules. sub-brokers. A stock broker plays a very important role in the secondary market helping both the seller and the buyer of the securities to enter into a transaction.

ShareKhan follows these rules which are as described below: 1. Unless you can watch your stock holding decline by 50% without becoming panic- stricken. Risk can be reduced by concentrating on a few holdings. Focus on return on equity. Calculate "owner earnings" to get a true reflection of value. you should not be in the stock market. 3. 6. 7. 10.14 - .Ten Golden rules for Investing Warren Buffet has suggested ten golden rules for investing which proves to be immense use to the investors who want a better investment in stock markets. focus on four or five year averages. Does the business have favorable long-term prospects? . 9. Instead. the economy. not earnings per share (EPS). Buy companies with strong histories of profitability and with a dominant business franchisee. Be fearful when others are greedy and greedy when others are fearful. Look for companies with high profit margins. Never invest in a business you cannot understand. 4. 2. 5. Do not take yearly results too seriously. Always invest for the long term. Stop trying to predict the direction of the stock market. or elections. 8. interest rates.

tax planning. insurance services and enable the investors to take better and well-considered decisions. which will route client orders to exchanges trading systems for execution of trades on stock exchanges (NSE and BSE). investors had no option but to contact their broker to get real time access to market data. presently Internet trading can take place through the order routing system. 2. The development of broking in India can be categorized in 3 phases: 1. 82 per cent of the deals are done on line. 3. that is. In India.15 - . Brokers offering on line broking and relationship management by providing and offering analysis and information to investors during broking and nonbroking hours based on their profile and needs. Brokers (now e-brokers) will offer value management or services such as initial public offerings on line. The Net brings data to the investor on line and net broking enables him to trade on a click. . asset allocation. market research and news to attract more investors. customized services. Stock brokers offering on their sites features such as live portfolio manager. In the US. Now information has become easily accessible to both retail as well as big investors. portfolio management. This will also require interface with banks to facilitate instant cash debit or credit and the depository system for debit or credit of securities. live quotes. The European on line broking market is expected to be of $8 billions and is likely to raise five fold by 2002.INTERNET TRADING IN INDIA: In the past. financial planning.

PROCEDURE FOR INTERNET TRADING: • Step-1: Those investors interested in doing the trading over internet system. • Reduce settlement risks due to open trades. • Step-4: It is the process of review. that is. by elimination of mismatches. these are: Investor protection.OBJECTIVES OF INTERNET TRADING: • Increase transparency in the markets. Step-3: Actual placement of an order. An order can then be placed by using the place order window as under: o First by entering the symbol and series of stock and other parameters such as quantity and price of the scrip on the place order window. to handle growing volumes easily and to support nationwide expansion of market activity. the investor has to review the order placed by clicking the review option. reduction of the systematic risks. • Provide management information system (MIS). • Introduce flexibility in system. Thus. creation of a fair and efficient market and. .16 - . password and a personal identification number (PIN). series and the default quantity. • Enhance market quality through improved liquidity. through Internet trading three fundamental objectives of securities regulation can be easily achieved. NEAT-ISX. He may also re-set to clear the values. • Besides. • • Step-2: After registration. by increasing quote continuity and market depth. the broker will provide to them a login name. fill in the symbol. o Second. should approach the brokers and register with the Stock Broker.

the broker will ask the investor for transfer of funds by the investor to his account.• • • Step-5: After the review has been satisfactory. Some brokers will take some advance payment from the investors and will fix their trading limits. an appropriate message will appear at the bottom of the screen. The above figure shows how the Internet trading procedure. a time lag of about ten seconds is there in executing the trade. When the trade is executed. . Step-7: In case the order is rejected by the Broker or the Stock Exchange for certain reasons such as invalid price limit. for which there are different modes.17 - . • Step-8: It is regarding charging payment. the order has to be sent by clicking on the send option. Step-6: The investor will receive an ``Order Confirmation'' message along with the order number and the value of the order. At present.

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In fact Sharekhan runs India's largest chain of share shops with over hundred outlets in more than 80 cities! What's a share shop? How do you locate a share shop in your city? To find the answers of these questions. Sharekhan brings to you a user. one that helps you make informed decisions and simplifies investing in stocks. Also SSKI is being rated as No. In Rajkot branch daily dealing Rs. you'll find a common thread. coupled with a wealth of content that will help you stalk the right shares.Brief Introduction to SHAREKHAN Sharekhan is an equities focused organization tracing its lineage to SSKI(Shripal Sevantilal Kantilal Ishwarlal). in the Survey conducted on Lead Managers of all the Mutual Funds. a veteran equities solutions company with over 8 decades of experience in the Indian stock markets. SSKI has been voted the best domestic brokerage in India by Asiamoney Polls’ 2004. hi other words Sharekhan is a company that provides you an outstanding trading facility with a wide variety of products and acts as an investment consultant to manage your portfolio and secure a high rate of return on your investments in the securities market. . Sharekhan is 80 years old company which is started online in the year 2000 & it is the first company who started online in 1984 they ventured into institutional broking& corporate finance.19 - . 400 franchises and also having 588 shops in 213 cities. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse. They having more then 80 branches. And these beliefs are reflected in everything Sharekhan does for you! To sum up. you must visit Sharekhan. If you experience our language. Sharekhan's expertise lies in stocks and that's what he talks about with authority. it is something that is spoken with years of focused learning and experience in the stock markets. presentation style.16 crore & 400 crore daily dealing all over India. Almost 4000 employees and 100000 trading customers. Those of you who feel comfortable dealing with a human being and would rather visit a brick-and-mortar outlet than talk to a PC. you'd be glad to know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the country. 1 Financial Researcher by Business Today. content or for that matter the online trading facility. The common thread of empowerment is what Sharekhan's all about! Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.friendly online trading facility.

A research and analysis team is constantly working to track performance and trends. In future. In short. Sharekhan. The main difference is the services that they provide to the investors who really need it.Basically. The services are discussed in more detail in the marketing activities. Sharekhan is planning to enter in Mutual funds. the company is a market leader in providing brokering services and has a top turnover in trading and the high turnover makes it the no. India's leading stock broker is the retail arm of SSKI. online and post-market) for more and more trading ideas and the manager helps each client to concentrate on a few scripts so that he can manage the profit/loss. and offers you depository services and trade execution facilities for equities. derivatives and commodities backed with investment advice tempered by decades of broking experience. Insurance sector and banking sector to expand beyond the market currently covered by it.l in the market. And it has started MFs on priority basis but wants to grow in it. Sharekhan is currently having a good position in the market with the highest no of transactions and also the highest turnover (buying & selling) in India and a leader in providing better services to the investors. That's why Sharekhan has the trading products.20 - . . which are having one of the highest success rates in the industry the largest chain of retail share shops in India is of Sharekhan. The company is providing as many tips to the clients (pre-market. The clients are managed with a friendly corporate culture to give him more benefited investment ideas and motivate him whenever he needs.

22 7500 .21 - . SENAPATI.com : TARUN SHAH : 100 BRANCHES . 3970 75 00 : shrinivasb@branch. HEAD OFFICE : SHAREKHAN LTD.sharekhan. LOWER PAREL. PHOENIH MILL COPUND. : 1800 . A – 206. KANTILAL ISHWARLAL SECURITEIS PVT. Ltd. S.What is all about Sharekhan? GENERAL INFORMATION NAME : S.com : www.sharekhan. LTD. PHOENIH HOUSE. MUMBAI – 400013 TYPE OF BUSINESS PH NO E-MAIL WEB SITE CHIEF EXECUTIVE OFFICER BRANCH OFFICES : Pvt. BAPTA MARG.

SSKI Corporate Finance Pvt. Ltd.22 - . Retail broking arm of the group Shareholding pattern 56% Morakhia family (promoters) 18.5 % Morakhia family Integrated Equity Solutions Provider • • • • • • Among the top 3 branded retail service providers Multi-channel access to clients Tailor made research and products Depository Services Derivatives Innovative products for enhanced performance . Mauritius 18. Ltd.5% of SSKI Investor Services Pvt. Investment Banking arm of the group Shareholding pattern 50. Morakhia Family & Associates Owns 50.SSKI Group .5% First Carlyle Ventures.5% SSKI Securities Pvt.5% HSBC Private Equity Management. Ltd.Corporate Structure Owns 56% of SSKI Securities Pvt. Ltd. 49. Mauritius 7% Intel Pacific Inc.

sharekhan. • It acts as a discount brokerage house to a full service investment solutions provider • It has a 150 member strong team. 2000.23 - . 2002 • SpeedTradePlus was launched on October 28. 2002 for trading in Derivatives .com • The SpeedTrade account of share khan is the next generation technology product launched on April 17. • It has specialized research product for the small investors and day traders • Largest chain of share shops which is 588 share shop in 213 city . • • It has $25m/trades every day. 103 Franchisees & over 80 Branches across India. Leading player today with 20% market share • Over 8000 online clients • The site was also launched on February 8. 2000 and named it as www.• Best research team in the world About Sharekhan • SSKI named its online division as SHARE KHAN and it is into retail Broking • The business of the company overhauled 6 years ago on February 8.

We believe that our growth depends on client satisfaction. for cash as well as derivatives.  Respond to progressive globalization and achieving international standard.24 - . integrity and People . CORE VALUE  Customer satisfaction through  Providing quality service effectively and efficiently  “Smile. MISSION  To provide the best customer service and product innovation tuned to diverse needs of clientele  Continuous up-gradation with changing technology.  Efficiency and effectiveness built on ethical practices. depository services VISION To empower the investor with quality advice and superior service to help him take better investment decisions. while maintaining human values.• It offers its customers with the trade execution facilities on the NSE. it enhances your face value ” is a service quality stressed on periodic customer service Audits  Maximization of stakeholder value  Success through Teamwork.

t.  Lowest brokerage and other charges w.SWOT Analysis During this training at Sharekhan. Strengths:  Well-maintained infrastructure. the SWOT analysis is presented here and the suggestions for maintaining strengths and removing weaknesses are explained.  Dedicated. Therefore.  Time consuming process for account opening.  On-line Trading products.r. Competitors. .  One of the best DPs in India. etc.  A positive image in the existing clients.  The best investment advice correct up to 70-90 % through dedicated research and reports. Intelligent and Loyal staff.25 - . Weaknesses:  Less awareness in the market.  Wide product range to enable the clients to choose the best alternative. resolving the problems of the customers. we had come to know the Strengths – Weaknesses – Opportunities – Threats for the company and it is very useful for a company to analyze them.

 Attract the customers who are dissatisfied with other brokers & DPs. Service quality is not maintained accordingly how they are promoted.  Large potential market for delivery and intra-day transactions.26 - . Threats:  Decreasing rates of brokerage in the market. low/no profit of Sharekhan’s clients would lead them to go for other broker/DP.. . i.  Increasing competition against other brokers & DPs. Opportunities:  Large primary market to sit as a book runner for the other companies just like Kotak securities ltd.  Poor marketing activities for making the company known among the customers. that runs the books of share holdings for many companies  Slope of stock market towards delivery based transactions.  Indirect threat from instable stock market.  An indirect opportunity generated by the market from its bullishness.  Open interest of the people to enter in stock market for investing.e.  A threat of loosing clients for any kind of weakness of the company.

27 - .MARKET COVERAGE Ground Network –Largest in India 122 Franchisees and Above 80 branches in India Covers 213 cities in 17 states across India Trade execution facility on BSE and NSE for Cash as well as Derivatives Depository/Demat account services Personalized Sharekhan research advice Uniform service standards Winner of Chip magazine’s ‘Best Financial Website Award’ .

An investor can also invest in 14 Mutual Funds (Prudential ICICI MF. This integration ensures that money is transferred to/from their bank account and the shares are transferred from/to their Demat account automatically without writing any cheques or transfer instructions while carrying out their trades in shares. Franklin Templeton India MF. Kantilal Ishwarlal Securities Pvt. S. which are having one of the highest success rates in the industry. That’s why Sharekhan has the trading products. A research and analysis team is constantly working to track performance and trends. And it has started MF (Mutual Funds) on priority basis but wants to grow in it. margin or spot segments. India’s leading stock broker is the retail arm of SSKI. derivatives and commodities backed with investment advice tempered by decades of broking experience.28 - .com provides the 3-in-1 to the users which ties in their saving bank account and their Demat account to their brokerage account electronically. Sharekhan is planning to enter in Mutual funds. Insurance sector and banking sector to expand beyond the market currently covered by it.com was the first entrant into e-broking.MAJOR PLAYERS OF THE INDUSTRY S. the largest chain of retail share shops in India is of Sharekhan. (ICICIdirect. JM MF.com): ICICIdirect. ICICIdirect. Alliance Capital MF.com): Sharekhan. In future. . (sharekhan.com has the option of trading in shares in cash. and offers you depository services and trade execution facilities for equities. ICICdirect. Birla Sun Life MF. ICICI WEB TRADE LTD. Ltd. Sharekhan is having 240 share shops in 110 cities.

Kotak Securities Ltd is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settling them. India Infoline investor points are available across the country. IL&FS MF. a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% .It was ranked number One in 2003-04 as Book Running Lead Managers in public equity offerings by PRIME Database. Kotak Mahindra MF. TDA and Reeshanar. HDFC MF.. ICICI.com the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments. The company has 42 branches servicing around 1.com): Kotak Securities Ltd. has been the largest in IPO distribution . Mumbai. Kotak Securities Limited manages assets over 1700 crores under Portfolio . India’s leading and most popular finance and investment portal.com: 5paisa is the trade name of India Infoline Securities Private Limited (5paisa). Reliance Capital MF.Sundaram MF. The company’s brokerage is one of the lowest in the industry. TATA MF and DSP MERRILL LYNCH MF) through their trading account. The company offers a slew of products such as stock and derivatives broking. Kotakstreet. KOTAK SECURITIES LIMITED (kotakstreet.6 %.29 - . Principal MF. Standard Chartered MF. member of National Stock Exchange and The Stock Exchange. Kotak Securities Ltd. one of the leading technology companies in the world promoted by the UK government. For those who prefer to trade the traditional way. 5paisa is a wholly owned subsidiary of India Infoline Ltd. It also provides the research on commodities. Its institutional investors include Intel Capital. 5paisa has emerged as one of leading players in e-broking space in India.000 customers. India Infoline was founded by a group of professionals in 1995. commodities broking and mutual funds. It has also won the Best Equity House Award from Finance Asia . Investors can benefit from its analysis and advice available at the click of the mouse. 00.April 2004.one of the world’s leading investment banks and brokerage firms) is India’s leading stock broking house with a market share of 5 . 5Paisa.

Commodities Trading.000 investors through 270 outlets spanning 150 cities and 22 states. right at your finger-tips.30 - . detailed data and news. EBroking Services. with a dominant position in both institutional and retail broking. Its size and strong balance sheet allows providing varied products and services at very attractive prices. Kotak Securities Limited has newly launched “Kotak Infinity” as a distinct discretionary Portfolio Management Service which looks into the middle end of the market. UK. MOSt is amongst the best-capitalized firms in the broking industry in terms of net worth. with just two people running the show. Derivatives. and IPO and . Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to all information and products. MOTILAL OSWAL SECURITIES LTD.Management Services (PMS) which is mainly to the high end of the market. This powerful technology is complemented by our knowledgeable and customer focused Relationship Managers. Indiabulls offers a full range of financial services and products ranging from Equities. Focus on customer-firstattitude. In a recent media report MOSt was rated as one of the top-10 brokers in terms of business transacted for FIIs. Portfolio Management Services (PMS). Depository Services. MOSt was founded in 1987 as a small sub-broking unit. ethical and transparent business practices. MOSt provides Advice-Based Broking. research-based value investing and implementation of cutting-edge technology have enabled it to blossom into a thousand-member team. The institutional business unit has relationships with several leading foreign institutional investors (FIIs) in the US. Hong Kong and Singapore. India Bulls: Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. The Indiabulls Professional Network offers real-time prices. The retail business unit provides equity investment solutions to more than 50. (MOSt): One of the top-3 stock-broking houses in India. intelligent analytics. our over 750 Client Relationship Managers are dedicated to serving your unique needs. respect for professionalism. Demat services and Insurance to enhance wealth and to achieve the financial goals. and electronic trading capabilities.

Right issues.75 0. PRICE COMPARISION WITH OTHER MAJOR PLAYER Parameters Opening Fee Trading Demate A/C A/c 750 750 250 NIL NIL 250 Brokerage Delivery Square Off 0.10 Interface Bank Associated HDFC. Its Value PMS Scheme gave a 160% posttax return for the year ended March 2004.40 0. They are also planning to include buying and selling of Mutual Funds. purchase of Insurance policies and asset financing. which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges & other financial market transactions.OBC. Margin trading products. IDBI. IPO subscriptions. Arbitrage between NSE & BSE 3. In AsiaMoney Brokers Poll 2003 MOSt has been rated as the Best Domestic Research House.Mega Funds . they will also start offering the following online trading services on the BSE and NSE: 1. Buying and selling of select corporate debt and government securities on the NSE would be introduced in a subsequent phase.31 - .18 0.Mutual Fund Investment Advisory Services. The services comprise online buying and selling of equity shares on the National Stock Exchange (NSE). Trading in Derivatives on the NSE 4.while in 2000 and 2002 it has been rated as the Best Domestic Equity Research House and Second best amongst Indian Brokerage firms respectively.40 0. HDFC SECURITIES LTD (HDFCsec): HDFCsec is a brand brought to you by HDFC Securities Ltd. Buying and selling of shares on the BSE 2. City Bank ICICI Bank Sharekhan ICICI Direct IndiaBulls . In a few months.UTI.08 0.

OBC. City Bank Kotak Bank.06 0.32 - . HDFC. UTI.5 Paisa Kotak Street HDFC Securities 600 500 700 NIL 0.59 0.50 .15 ICICI Bank. City Bank HDFC & Other Bank NIL 0.20 0.05 0.

The retail investors in the capital market are the most neglected lot with no access to research and Sharekhan.Rs 10 lakhs. is witnessing a revival of interest and is expected to record growth in the coming years. Three years ago. . But the number of active Web traders would be in the 30. when the overall revenue trebled. would cater to the requirements of the high net-worth individuals. seeks to fill this vacuum felt by retail investors.SHAREKHAN IN ONLINE TRADING Trading in stock markets through the Internet.33 - . While his company has about 10. The entry-level investment for PMS membership may be around Rs 5 . ICICI Securities claimed to have 1. one of the oldest members of the BSE. With presence in about 110 cities across the country now. the share of Web trading at about Rs 40 crore a day was substantial and a larger part of the volume was coming from day traders. it will seek to consolidate its presence in the current year and focus on expanding its membership.000 customers a month. The company adds around 1.000 region. In Sharekhan. Web trading showed lot of promise but with the market witnessing a downturn. As Sharekhan's daily trading volume was over Rs 300 crore. This number is growing at 5 to 10% a month and this was a segment that could not be ignored. The pricing for Web trading are expected to come down and once the investment was made on technology. The crediting of the sale/purchase orders would be fast with no physical handling as the system does every work. Sharekhan enjoyed about 20% market share in Web business (Internet trading) in stock markets. which was needed for having a well-diversified portfolio.000-50. the share of Web trading constituted 22% of the revenue. which took a dip due to investor apathy because of prolonged bearishness in recent years. Sharekhan has already obtained license to offer Portfolio Management Services (PMS). the scalability would be high and there is minimum involvement of staff in dealing with customers.000 plus customers. there was not much interest among retail customers. But in 2002-03. It was offering a range of products to suit retail investors and PMS when launched. Web trading constituted about 1 per cent to 2 per cent of the revenue in 2001-02. The company had invested about Rs 13 crore in the last two years in creating the requisite infrastructure by way of branches and for Internet trading.20 lakh customers and there were other players like HDFC too.

SHAREKHAN DEPOSITORY SERVICES
Dematerialization and trading in the demat mode is the safer and faster alternative to the physical existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries, settlement risks and paper work. This system works through depository participants (DPs) who offer demat services and the securities are held in the electronic form for the investor directly by the Depository. Sharekhan Depository Services offers dematerialization services to individual and corporate investors. Sharekhan is a registered Depository Participant (DP) with National Securities Depository Ltd. (NSDL). It has a team of professionals and the latest technological expertise dedicated exclusively to our demat department, apart from a national network of franchisee, making our services quick, convenient and efficient. At Sharekhan, the commitment is to provide a complete demat solution which is simple, safe and secure.

RESEARCH BASED ADVICE
Every investor’s needs and goals are different. To meet these needs, Sharekhan provides a comprehensive set of research reports, so that one can take the right investment decisions regardless of their investing preferences! The Research and Development at Sharekhan is done at its Head office Mumbai. The R&D department Head Mr. Hemang Jani forwards all the details regarding all stocks and scripts to all the branches through Internet. At the end of each trading day there is a Teleconference, through which the R&D department Head MR. Hemang Jani talks with each Branch heads and discusses about each day’s closing position and shows their predictions about next day’s opening position. The quarries regarding stock positions and other relevant matter of the branch heads of each branch is being solved through teleconference. The various publications of Sharekhan viz. Derivatives Digest, Sharekhan’s Valueline, Eagle eye, High Noon, Investor’s Eye, Commodities Buzz, Commodities Beat, Commodity Trader’s corner, Sharekhan Xclusive, etc. are being prepared by the research team of Sharekhan made up of highly experienced people from diverse field. These all publication provides:  In-depth analysis of the markets  Analysis Before, During (live market updates) and After market timings  Special sector tracking reports sent regularly
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STOCK IDEAS
Stock Ideas is aimed at Sharekhan's trading clients. It presents our best stock picks in today's market. We categorize these companies into six clusters to help you identify the stocks that fit your time horizons and return objectives the best. Each cluster represents a certain profile in terms of business fundamentals as well as the kind of returns you can expect of it over a certain time horizon.

STOCK CLUSTERS
Sharekhan categorise all the scripts that are under coverage into 6 clusters. Each cluster represents a certain profile in terms of business fundamentals as well as the kind of returns you can expect over a certain time horizon. This help in identifying the stocks that fit your time horizons and return objectives best. The six clusters are: Evergreen, Apple Green, Emerging Star, Ugly Duckling, Vulture's Pick and Cannonball.

EVERGREEN
These stocks are steady compounders, churning out steady growth rates year on year. They are typically significant players in their markets, with sound strategies that will help them achieve and sustain market dominance in the long run. They have strong brands, management credentials and a consistent track record of achieving super normal shareholder returns. We expect stocks in this category to compound at between 18-20% per annum for the next five to ten years. Also called ownership stocks, Evergreen stocks are the brightest jewels in any portfolio.

APPLE GREEN
These are stocks that have the potential to be steady compounders and are attempting to move upwards, to turn Evergreen. They rank a shade below the Evergreen companies, only because their potential in the five to ten years' time is still not very clear, although they might grow at rates faster than that of the Evergreen stocks in the next year or two. They could grow at 25-30% per annum over the next two to three years.

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EMERGING STAR
These are typically young companies, often in niche businesses, that have the potential to grow and dominate their niches. Even better, they might turn out to be real giants, if their niches explode into full-blown markets in their own rights. These stocks are potential ten-baggers but you need to be patient.

UGLY DUCKLING
These are companies that are trading below their fair value or at values which are at a significant discount to that of their peer group, due to a combination of circumstances. But things are now starting to happen in these companies or in their markets that are likely to cause a re-evaluation of their prospects. These stocks could double in two to three years' time.

VULTURE'S PICK
These are companies with valuable assets or brands that have been trashed to ridiculously low prices. Buy a Vulture's Pick and wait for a predator who finds its assets undervalued to come along. This could be a long wait but the returns could be startlingly high.

CANNONBALL
Season's favourites! Typically they are fast gainers in a rising market, which could give returns of 20-40% within three months. These are based on a combination of sound market information, technical charts and available fundamentals for investors which are having an appetite for high risk and high reward.

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Ensures convenience in trading experience: Share Khan’s trading services are designed to offer an easy. . • Share khan offers its customers the convenience of a broker-DP. • Sharekhan Depository Services offers demat services to individual and corporate investors. Pledge. A customer can avail of Demat \ Remat. The company believes in flexibility and therefore allows accepting late instructions without any extra charge. Transmission facilities at any of the Share khan branches and business partners outlets. and offers a suite of products and services. • It gives advice based on extensive research to its customers and provides them with relevant and updated information to help him make informed about his investment decisions.37 - . in the investment process depending on his investing style and frequency. • It helps the customer meet his pay-in obligations on time thereby reducing the possibility of auctions. hassle free trading experience. Repurchase. whether trading is done daily or occasionally. The customer will be entitled to a host of value added services. It has a team of professionals and the latest technological expertise dedicated exclusively to their demat department. And execute the instruction immediately on receiving it and thereafter the customer can view his updated account statement on Internet. providing the customer with a multi-channel access to the stock markets.

consultant Executives TOTAL INVASTMENT IN THE OFFICE Land…………………………………….000 2.00.00...000 53.000 4.00.50. Building………………………………… Furniture………………………………..R.00.000 50. TOTAL………………………………… 40..38 - .000 1.00.000 .000 5. Machinery and equipment……………… Material………………………………… Inventory……………………………….Organization structure Head Office Branch Head Marketing Head Operation Head Account Head Human Resource Head Assistant Manager Back Office Staff H.

PRODUCTS of SHAREKHAN Sharekhan’s products are basically divided into online and offline products.39 - . Sharekhan Off-Line On line Classic A/c Speed Trade Fast Trade Other Services:  Dial-n-Trade  Depository Services  Commodity Trading  Derivative Trading  Mutual fund  Portfolio Management Services  Online IPO  Research Based Information Provided OFFLINE .

The various benefits the client gets from the online trading are: • Freedom from Paperwork: Integrated trading. On 2nd Year AMC charge is applicable. Real-Time Portfolio Tracking: Benefit from real-time information of your investment and current portfolio value.  The A/C opening charges Rs. ONLINE . • • • • • Trade Anywhere: Enjoy the ease of trading from any part of the world in a completely secure environment.500(One time)  For 1st Year Demat A/C is Free. which get executed as soon as markets open. Timely Advice: Make informed decisions with expert advice. After-Hour Orders: The Client can place orders after the market hours. Offline A/c is the A/c for the investors who are not familiar with the use of computer. investment calls and live market commentary. bank and Demat account (auto pay-in and pay-out of securities) with digital contracts removes all paperwork. • Instant Credit And Transfer: Instant transfer of funds from bank accounts of client's choice to his/her Sharekhan trading account.40 - . Dial n Trade: Call Sharekhan on a toll free number to place orders through sharekhan's telebrokers.

Otherwise one has to make fund transfer or withdraw by cheque.750(onetime Charge). demat and digital contracts d) Instant credit and transfer e) Real-time portfolio tracking with price alert and.41 - .  For 1st Year Demat A/C is Free.  Type with 7 banks through which one can transfer or withdraw his fund online. OBC Bank 5. A/C Opening Charges Rs. Which are as follows 1. assurance of Features of Classic Account  that enables you to invest effortlessly . IDBI Bank 3. of course. Union Bank of India Any one who have A/C either of above banks they can use this facility. HDFC Bank 2. You get features like a) Streaming quotes (using the applet based system) b) Mutltiple watchlists c) Integrated Banking. UTI Bank 4. On 2nd Year AMC charge is applicable. CITY Bank 6. Indusind Bank 7. the secure transactions. This account enables you to buy and sell shares through our website.

 Online trading account for investing in Equities and Derivatives via         sharekhan.1500/-that was charged of a Quarter will be Reimbursed). Features of SpeedTrade that enable you to trade effortlessly . Type with 7 banks through which one can transfer or withdraw his fund online.1500/-in a Quarter.42 - . On 2nd Year AMC charge is applicable. then Rs. Otherwise one has to make fund transfer or withdraw by cheque.1000/-(onetime Charge).  Monthly charges Rs.com Integration of: Online trading + Bank + Demat account Instant cash transfer facility against purchase & sale of shares Make IPO booking You get Instant order and trade confirmations by e-mail Streaming Quotes Personalised Market Scan with your own customized stock ticker! Single screen interface for cash and derivatives Your very own Portfolio Tracker! SPEEDTRADE  A/C Opening Charges Rs.500/-(But if Client give Brokerage of Rs. Which are as follows HDFC Bank IDBI Bank UTI Bank OBC Bank CITY Bank Indusind Bank Union Bank of India Any one who have A/C either of above banks they can use this facility.  For 1st Year Demat A/C is Free.

      

Instant order Execution & Confirmation Single screen trading terminal Real-time streaming quotes, tic-by-tic charts Market summary (most traded scrip, highest value and lots of other relevant statistics) Hot keys similar to a brokers terminal Alerts and reminders Back-up facility to place trades on Direct Phone lines Single screen interface for cash and derivatives

OTHER SERVICES
1.Dial-n-Trade

Trade in Equity by using your phone!
Free with your Sharekhan Classic Account, the Dial-n-Trade service enables you to place orders for buying and selling shares through your telephone. All you have to do is dial any one of our two dedicated numbers (1-800-227050 or 30307600), enter your TPIN number (which is provided at the time of opening your account) and on authentication you'll be directed to a telebroker who will buy and sell shares for you.

Features of Dial-n-Trade
 that enable you to trade effortlessly. - 43 -

 TWO dedicated numbers for placing your orders with your cellphone or

landline. Toll free number: 1-800-22-7050. For people with difficulty in accessing the toll-free number, we also have a Reliance number 30307600 which is charged at Rs. 1.50 per minute for STD calls.  Automtic funds tranfer with phone banking. (for Citibank and HDFC bank customers)  Simple and Secure Interactive Voice Response based system for authentication.  No waiting time. Enter your TPIN to be transferred to our telebrokers.  You also get the trusted, professional advice of our telebrokers.  After hours order placement facility between 8.00 am and 9.30 am. (timings to be extended soon)  Reliable service, wherever you are.

2.PORTFOLIO MANAGEMENT SYSTEM
With the Sharekhan Team Managing Your Portfolio, you can be assured that your investments are in safe hands! We follow a multi-disciplined approach incorporating quantitative analysis, fundamental analysis and technical analysis. This multi-pronged approach enables us to provide risk-controlled returns for you. Right from choosing the combination of stocks most suitable for you based on your risk appetite to monitoring their movements and discussing them with you at special events.

3.MUTUAL FUND
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Introduction
Everybody talks about mutual funds, but what exactly are they? Are they like shares in a company, or are they like bonds and fixed deposits? Will I lose all my money in funds or will I become an overnight millionaire? Big questions that get answered in just five minutes.

Meaning
A mutual fund is a pool of money that is invested according to a common investment objective by an asset management company (AMC). The AMC offers to invest the money of hundreds of investors according to a certain objective - to keep money liquid or give a regular income or grow the money long term. Investors buy a scheme if it fits in with their investment goals, like getting a regular income now or letting the money accumulate over the long term. Investors pay a small fraction of their total funds to the AMC each year as investment management fees.

4.SHAREKHAN DEPOSITARY SERVICE
Dematerialization and trading in the demat mode is the safer and faster alternative to the physical existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries, settlement risks and paper work. This system works through depository participants (DPs) who offer demat services and hold the securities in the electronic form for the investor Sharekhan Depository services offers dematerialisation services to individual and corporate investors.We have a team of professionals and the latest technological expertise dedicated exclusively to our demat department, apart from a national network of franchisee, making our services quick, convenient and efficient. At Sharekhan, our commitment is to provide a complete demat solution which is simple, safe and secure.

5.RESEARCH BASED ADVICE

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Sharekhan provides a comprehensive set of research reports. are being prepared by the research team of Sharekhan made up of highly experienced people from diverse field. The various publications of Sharekhan viz. Eagle eye. These all publication provides:  In-depth analysis of the markets  Analysis Before.46 - . Commodities Beat. etc. etc. Sharekhan’s Valueline. Derivatives Digest. The quarries regarding stock positions and other relevant matter of the branch heads of each branch is being solved through teleconference. During (live market updates) and After market timings  Special sector tracking reports sent regularly 6.COMMADITY TRADING . To meet these needs. It is given on its web-site for helping the clients who are not able to collect the forms manually and the speed of filling and reducing the risk of misplacing of forms. Hemang Jani forwards all the details regarding all stocks and scripts to all the branches through Internet. High Noon. 7. Commodities Buzz. so that one can take the right investment decisions regardless of their investing preferences! The Research and Development at Sharekhan is done at its Head office Mumbai. Commodity Trader’s corner.ONLINE IPO Online IPO (Initial Public Offering) is a new service started by Sharekhan for providing the application form of any company’s issues of shares just like the TCS issue can be subscribed by filling an online form to reduce the paper work and the fund transfer facility is also provided to the clients for transferring the funds online. Hemang Jani talks with each Branch heads and discusses about each day’s closing position and shows their predictions about next day’s opening position. through which the R&D department Head MR. The R&D department Head Mr. Investor’s Eye. Sharekhan Xclusive. not reaching in time. At the end of each trading day there is a Teleconference.Every investor’s needs and goals are different.

Before the Second World War broke out in 1939 several futures markets in oilseeds were functioning in Gujarat and Punjab. all these shortcomings will be addressed rapidly. This period also witnessed other reforms. and National Board of Trade. Most of the existing Indian commodity exchanges are single commodity platforms. opaque in their functioning and have not used technology to scale up their operations and reach to bring down their costs. The year 2003 marked the real turning point in the policy framework for commodity market when the government issued notifications for withdrawing all prohibitions and opening up forward trading in all the commodities. which carried on futures trading in groundnut . Securities (Contract) Rules. In 1893. . Multi Commodity Exchange Ltd. National Commodities and Derivatives Exchange.. which have reduced bottlenecks in the development and growth of commodity markets. amendments to the Essential Commodities Act. Indore (NBOT). such as." in 1875. Futures trading in oilseeds was organized in India for the first time with the setting up of Gujarati Vyapari Mandali in 1900. But with the strong emergence of: National Multi-commodity Exchange Ltd.Organized futures market evolved in India by the setting up of "Bombay Cotton Trade Association Ltd. castor seed and cotton. are regional in nature.47 - ." was constituted. Mumbai (MCX). Ahmedabad (NMCE). The securities market was a poor cousin of this market as there were not many papers to be traded at that time. which itself cannot be ignored. run mainly by entities which trade on them resulting in substantial conflict of interests. Mumbai (NCDEX). following widespread discontent amongst leading cotton mill owners and merchants over the functioning of the Bombay Cotton Trade Association.. There were booming activities in this market and at one time as many as 110 exchanges were conducting forward trade in various commodities in the country. Of the country's total GDP. These exchanges are expected to be role model to other exchanges and are likely to compete for trade not only among themselves but also with the existing exchanges. commodities related (and dependent) industries constitute about roughly 50-60 %. a separate association by the name "Bombay Cotton Exchange Ltd.

these generally do not influence the fluctuations in the underlying asset prices.48 - .DERIVATE TRADING The emergence of the market for derivative products. the financial markets are marked by a very high degree of volatility. By their very nature. . Through the use of derivative products. it is possible to partially or fully transfer price risks by locking-in asset prices. futures and options. However. As instruments of risk management. most notably forwards. can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices.8. by locking-in asset prices. derivative products minimize the impact of fluctuations in asset prices on the profitability and cash flow situation of risk-averse investors.

.49 - .

Sharekhan is not only a sharebroking firm. i. Free access to investment advice from Sharekhan's Research team. 4. of clients and retain them by providing them the services needed by them. as a Depository Participant) 5. but it avails of various services and other financial products to its clients.MARKETING DEPARTMENT The main aim of marketing activities at Sharekhan is that the customer should get enough guidance to join the company and how he can get the best service than any other stockbroker. etc. RBI Bonds.e. i.. i. 7. It is having the largest retail distribution chain in India.e. There is an officer for handling the marketing activities followed by two executives and it is not limited to them but the other people are also having some responsibilities to increase the no.50 - . i. Offline Trading facility 2.e. BSE Online Trading and NEAT. National Exchange Automated Trading) 3. Insurance. There are many services those are designed such that the specific target segments of the customers are covered and the products are positioned in the minds of customers as the best one in India. National Securities Depository Ltd. The services are as given below: Sharekhan is India's leading national network of stock-broking outlets. Other investment products: Mutual Funds. Futures and Options (through NEAT F&O) 6. 1. Online BSE and NSE executions (through BOLT. Depository services: Demat and Remat transactions (Sharekhan is registered with NSDL. . Derivatives trading. Internet based online trading.e.

50% on both side. in which the squaring up of deal is done on the same day.10% single side. Commodity Trader's corner.National Exchange Automated Trading. From there it forwards the relevant data and tips on particular shares and scripts at the relevant time. The various publications of Sharekhan viz. At the end of each trading day there is a Teleconference. while purchasing as well as selling. The quarries regarding stock positions and other relevant matter of the branch heads of each branch is being solved through teleconference. Hemang Jani talks with each Branch heads and discusses about each day's closing position and shows their predictions about next day's opening position.e.51 - . High Noon. Investor's Eye. T+2. i. while in delivery based transaction the squaring up is not done on the same day. etc. through which the R&D department Head MR. The R&D department Head Mr.Online BSE and NSE Trading Sharekhan is a registered Stock Broker with the Bombay Stock Exchange and National Stock Exchange to trade on behalf of clients. . are being prepared by the research team of Sharekhan made up of highly experienced people from diverse field. while brokerage on delivery based transactions is 0. Hemang Jani forwards all the details regarding all stocks and scripts to all the branches through Internet. The Brokerage of Intraday transaction is 0. Intraday transactions are those. terminals. intra-day and delivery based transactions. but the stock is to be traded on the basis of rolling settlement i. Sharekhan Exclusive. Derivatives Digest. Sharekhan's Valueline. Commodities Beat.e. Commodities Buzz. The screen-based trading is done on BOLT-BSE Online Trading and NEAT. Free Access to Investment Advice through R&D The Research and Development at Sharekhan is done at its Head office Mumbai. There are two types of transactions executed on these terminals viz. Eagle eye.

com ICICI Direct. PMS Ground A/c. Online A/c. DP. Mutual Fund Onlin e BSE/ NSE Yes Online F&O Onlin e IPO Onlin e MF No Online Commo dity No A/c Openin Deposits g Charges Classic 750/-ST 1000/10000 Yes Yes Yes Yes Yes Yes No 500 50000 Yes Yes Yes Yes Yes Yes No No Yes Yes No Yes No No Yes 750 600 Upto 400 ------------- HDFC Motilal Oswal Indiabulls 5Paisa. Mutual Fund E-Broking Ground A/c. EBroking.com Products Offered Ground A/c. E-Broking. Commodity.Comparison of Online Trading Products with various company Cos. Insurance Ground A/c. DP Online A/c. Online A/c.com Angel Broking IL&FS Anagram Yes Yes Yes No No 250 ----- Yes Yes Yes No No Yes No No Yes No 500 500 5000 50000 Yes Yes Yes Yes Yes 500 ------ Yes Yes Yes Yes Yes 780 10000 . / Features Share khan Kotakstre et. DP. Ground A/c Ground A/c. Online A/c.MF E-Broking. Commodity. PMS Ground A/c. DP.52 - . EBroking. Commodity. Commodity. EBroking Insurance. MF.

Details of security dematerialized. (NSDL). and Record of approval. It is required that separate accounts shall be opened by every participant in the name of each of the beneficial owner and the securities of each beneficial owner shall be segregated and shall not be mixed up with the securities of other beneficial owners or with the participant's own securities. The participants are required to enter into an agreement with beneficial owners. notice. rematerialized on behalf of beneficial owners with whom it has entered into an agreement. entry and cancellation of pledge or hypothecation as the case may be. The participants are obliged to reconcile the records with every depository on a daily basis. Participants are required to maintain the following records for a period of five years.Depository Participation Sharekhan is a registered Depository Participant (DP) with National Securities Depository Ltd. Publications of sharekhan .53 - . • • • • Records of all the transactions entered into with a depository and with a beneficial owner. Records of instructions received from beneficial owners and statements of account provided to beneficial owners.

 Sharekhan’s Valueline Derivatives Digest Eagle Eye High Noon Investor’s Eye Commodities Buzz Commodities Beat Commodity Trader’s Corner Sharekhan Xclusive         .54 - .

The marketing management is carried out in an excellent way at Sharekhan. which are one of the bests in the market. There is an objective of satisfying the customer as to make him delighted with affordable prices and convenient services. The Classic. Speedtrade and Speedtradeplus are the trading products. The marketing is done based on leads generated through the web contact.55 - . telecontact and personal contact with the customer and is a planned procedure to find out new customers.Marketing Mix The marketing mix of Sharekhan is an excellent example we have seen in the industry because no other brokering organization has such products to target the investors of different minds. . incomes and aims. and we can say that it has achieved that because it is having the maximum turnover than any other broker in India. The fourth P of the marketing mix is the best at Sharekhan in India because the total no. of share shops are widespread all over to have the maximum contacts and awareness about Sharekhan.

Those 3 varieties are: • Classic. Brand Name The company as a whole in its offline business has named itself as SSKI Securities Pvt. The Brand Name “SHARE KHAN” itself suggests the business in which the company is dealing so that the consumer could easily identify the product or service category. the company preferred to name itself as “SHARE KHAN”. The site is user friendly allowing even a layman to easily operate without any hassles.com has been specially designed to facilitate its users to buy and sell shares in an instant at anytime and from anywhere they like. shripal Sevantilal Kantilal and Ishwarlal Securities Pvt.for retail investors • Speed Trade: for high net worth investors with large and active equity portfolio who need to monitor and action swiftly • Speed trade Plus. The company has preferred to name themselves under a Blanket Family Name.for high net worth investors dealing in derivative market. Design The website of Share khan namely www.56 - .SEVEN P’S OF SHAREKHAN  PRODUCT Product Variety Share khan offers 3 types of online trading accounts for its customers specially designed according to their volume in share trading.sharekhan. Quality User Friendly. Ltd. But in its online division started since 1997. Ltd . . attractive & colorful Website.

15 on every turnover of Rs.In Derivative Market On Trading: 0.In equity Market: On Trading: 0.1% On Delivery: 0. depository services and trade execution facilities for equities. On dialing the toll free number 1600-22-7050 and on entering the customers TPIN number. derivatives and commodities backed with investment advice tempered by decades of broking experience.12% (Total brokerage) On Delivery: 0. The teams of its dedicated analysts are constantly at work to track performance and trends.015% (Rs.1%  Service Tax 8% on Brokerage.  PRICE  List Price CLASSIC 750 One time Registration fee Minimum brokerage Nil Charges –Quarterly SPEED TRADE 1000 1000 SPEED TRADE PLUS 1500 1500  Brokerage Share khan in its online business charges brokerage as follows: .Services Share khan offers its customers.57 - . Dial-n-trade is also an exclusive service available to all Sharekhan customers for trading in shares via the telephone.  Turnover tax + Stamp duty -0.5% . the customer will be directed to a telebroker who will buy or sell shares for him. 100000) .

Therefore the company has undertaken extensive promotion campaign to create awareness about the product.  Sales Promotion The Company offers Rs.e. The concept and Product are still new in the market. it provides online trading accounts for just Rs. Generally investor doesn’t like to come out from conventional way of share trading. there are slabs in brokerage rates.300 for IIM students. Also. 1 per script held per month.  Credit terms Share khan allows its customers to trade up to 4 times i.58 - .  PROMOTION Online share trading is totally a new concept in Indian Market.750 for corporate accounts (more than 20 accounts).  Advertising Company advertises its product through TV media on channels like CNBC.  Discounts For investors with High Net worth.e.com and rediff. It advertises itself as an innovative Brand with a cartoon of tiger-called SHERU. Share khan adopts the following tools for promoting the product. Share khan has introduced this product in. by keeping 1/4th margin with them.  Sales Force .  Payment Period The transaction settlement date in the securities market is T+ 2 days i.500 instead of Rs. Print Media-in leading dailies and outdoors media. the payment of the transaction taken place has to be made within two days of its occurrence. Besides attractive and colorful brochures as well as posters are used giving full details about the product. stalls are opened up now and then at places where prospective customers can be approached.com. Also. Mails are sent to people logging on to sites like moneycontrol. Custody Charge Re.

it had organized for a seminar in ONGC. Chennai. based on their sales. the company collects the database of the people belonging to different professional segments.  PLACE  Channels Share khan uses various channel alternatives to reach to its customers through  Internet  Tele Marketing  Retail Share Shops  Franchisee Owners  Power Brokers  Sales Force  Coverage Access to the website from any part of the globe.  Direct Marketing Company emphasizes more on direct marketing. IIM.The Company has an aggressive sales force.  Dematerialization charges Re. as many people are still not aware of this new way of smart trading. Recently. 3 per certificate or Rs. It has 180 share shops located in 90 cities all over India like Pune. For this.  Telemarketing This is another promotional tool company is using to boost up its sales.  Seminar The Company also arranges seminar in corporate world for creating awareness about the product.59 - . which is given incentives. the company recruits and trains sales representatives so as to explain the product and solve customer queries related to the product.  Locations Share khan has the largest chain of retail share shops in India. For this. This is the most effective way to communicate the three-in-one concept which company offers. The sales force is given intensive training continuously.15 per requests whichever is higher. Thane. .

Allahbad.  PEOPLE  Employees ⇒ Selection: Employees are selected on the basis of their experience and qualification as applicable to the job. Luckhnow. Surat.  Research Team Share khan has a team of dedicated analysts who have years of working experience in the industries that they track. ⇒ Training: Intensive training is provided to the employees till a week once they join and even at times required after that. Banglore. A new franchise is going to open up in Vastrapur. Baroda. The cordial and friendly atmosphere at office is like a full time motivation for the employees. Kanpur.m.60 - . two franchise outlets are located in posh areas like Navrangpura and Maninagar. Midnapore.  Customers The heart of sharekhan are really treated loyally like the kings.Kolkata.  PHYSICAL EVIDENCE  Locality of the office: In Ahmedabad. and a proven track record in using their knowledge of the investment science to deliver results.  Interiors and Infrastructure: . Gaziabad. Darjleeng. etc. ⇒ Motivation: The employees are motivated through incentives they are provided. The customer care. Delhi. Hydrabad. which comprises of highly trained executives operating from 9:30 to 8:00 p.  Office Environment: The ambience within the office is what can make the customer feel comfortable in trading.

3. This form includes 9 agreements like 1. 4.  Here the process begins from the step when customer wants to open e-invest account and ends when his account is actually activated. . Here. Main form with customer details 2. Agreement between sharekhan and client in respect of the ONLINEINVESTMENT SUPPORT service offered. Irrevocable power of attorney 5. 6.The office is well furnished and has 24 computer terminals on which tick-by-tick price movements of the securities are displayed.  All Indian residents and NRI are eligible to avail this service. Maintenance of client’s account on a running account bases by SSKI.  PROCESS  In this service organization. Agreement between the DP and the person seeking to open an account with the DP.  Customers can open a sharekhan e-invest account by filling a single application form. Agreemen4 giving the right of lien on the credit balance of client in NSE trading. the ways in which the customers receive delivery of the service constitutes the process. Agreement between the Depository Participant and the client for providing the transaction statement through Internet. 7. the process involves adding ‘value’ or ‘utility’ so that the customers get full satisfaction for the money spent by them.61 - .

and thus we can define its service mix as a hybrid product mix of different physical products with accompanying services.62 - .e. the two types of accounts offered by Sharekhan i. The offline a/c with Sharekhan is defined as the account having which you can trade anywhere in the share shop of Sharekhan and the online a/c is that you can trade on your PC through the software provided by Sharekhan and it also offers teletrading in both the cases but the major difference is of the service and prices for opening an account.. The product mix is as shown below: The product mix is showing the products offered by Sharekhan to its customers and it is one type of a tree structure diagram that shows the products of a company. providing reports for investment advice etc. Therefore. The trading products of Sharekhan are such a mixture of services like DP service (managing the Demat account). Offline and Online are the two main product lines in the product mix of the company. The products are actually services and are at the completion of the second stage of . A service can be a fully service or a mixture of service and physical product.SERVICE (Product) Service is an act or performance that one party offers to another for sell and it is not a physical product that you can touch but it is that one can feel. It is not likely to result into the ownership of anything.

. Growth and are entering into maturity stage.63 - .. i.e.Product-Life-Cycle. So there should be some changes in the marketing strategies of the company.

SEVEN ‘S’ MODEL Structure Strategy System Super ordinate Goals goals s Skills Style Staff  STRUCTURE: .64 - .

It provides the customers the best service as it believes in customer satisfaction and retention.  SUPERORDINATE GOALS: This refers to guiding concepts.  STRATEGY: Share khan believes not only in developing the strategies but also in its successful execution. estimating budgets and the accounting system of Share khan.65 - .  STYLE: Style refers to all the symbolic actions undertaken by top managers of Share khan and its influence on the subordinates.  SKILLS: The term skills refer to those activities organizations do best and for which they are known. Share khan is known for its timely advice (suggestions/tips). If need arises. values and aspirations that unite an organization in some common purpose. the top management can assign the role to any of its employees which it considers capable and skillful. which it caters to its customers and it boasts of 70-90% strike rates in booking recommendations.  STAFF: Share khan values its employees as its assets and therefore carefully trains and motivates them by giving them incentives at regular intervals.Share khan is flexible in terms of making temporary structural changes to cope up with specific strategic tasks without any hassles. Talented employees are assigned as mentors and given real responsibility and moved into higher positions. .  SYSTEMS: This constitutes of all the training and development systems.

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The profits are generated from getting a higher return on the invested amount of money than the amount payable to the customers. are provided by that computer to all customers on-line on the Internet.68 - . Outputs Outputs are those services generated by Sharekhan with the help of the inputs and using the conversion process.2 . Table Sharekhan.Conversion process The main aim of it is to make profit with customer satisfaction. These services are as listed in the figure above. The process is facilitated by a centralized computer system in which the data is stored and recovered for the whole INDIA and it is having the CPU at the H/O in Mumbai. The conversion of Inputs works as the Sharekhan earn brokerage from the customers. Sharekhan is regulating the brokerage rates all over India by keep watch on each transaction done from the branch office. The conversion process is also facilitated by some adjustments to the inputs and then the random fluctuations are also handled in the process and lastly the monitoring of the process is done and a feedback is given to do the adjustments for the process as indicated in the figure given. credit/debit reports etc. The data of a customer will be stored in the central computer and all facilities such as bills.

Plan and Work force Quality control R & D.Operations Strategy at Sharekhan Operation strategy at Sharekhan       Quality Reliability Flexibility Creditability Dependability Efficiency Facility Mission Process Capacity Automation structure Centralization Regulation of Operation Service Specificity Maximum possible serving capability Facility size. Customer control. Focus on locating serving center . T & D Location.69 - . Vertical Integration Infrastructure Supplier control.

Dependability. regional level. and infrastructure facilities provided to get the desired outputs as per the plan. divisional level and the branch level planning is carried out by the managers.. capacity/ability of the organization.e. vertical integration and the infrastructure created by the firm facilitate this. Quality and Flexibility. Quality should be high and consistent in delivering services. organization and high level of it is desired outputs with low costs. The process of operations. capacity. i. The points demand a facility mission that is made up of process. vertical integration. the Operations are managed with the best efforts in a direction that is to facilitate future plans by achieving success in time and create milestones in the industry by making the company driven by values and excellence.Operations strategies are implemented in Sharekhan as shown in the chart given above and the main points of consideration are Efficiency.. . Sharekhan plans the strategies to get a working plan from it and the planning is done from top-to-bottom level. facilities. In this way.70 - . national level. Flexibility is related with fast introduction of new services and providing a wide range to select an option to the customer. productivity with effectiveness. i. competitive advantages.e.

71 - .TRANSACTION CYCLE: Decision to trade Placing Order Funds or Securities Transaction Cycle Trade Execution Settlement of trades Clearing of Trades .

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DP covers two major terminologies viz.73 - .FINANCE DEPARTMENT Like Blood is the most important in our body. Sharekhan has special accounts department for separate calculation of pay-in and pay-out of funds according to the client's Profit/Loss.. only the delivery trades are needed to be settled because if you sell 1000 shares of. DP means providing the facility to the clients for managing the stock bought/sold by them. currently and it means that the Demat account of the clients are prone to be sufficient for selling a script with no debit at all. The settlements for Day-Traders is not needed because they buy/sell stocks in that particular day. the account must have the sold amount of stock to fulfill the settlement after 2 days from trade-day. Finance is that administrative area or set of administrative function in an organization. settlements and the auctions which is a part of managing Demat account. i. Finance management is done at Sharekhan is done by managing the stocks in the Demat accounts and funds in the margin & trading accounts Finance is the lifeblood of an organization to continue its activities and the finance management at Sharekhan can be divided into two major parts viz. DP (depository participation) and Accounts management. say SAIL then your account must have the stock before you sell it or it must be there in your Demat before the next day's trading begins (market opens).e. the timings are . which are shown in the figure given above. Generally. Also finance has to give equal importance to all departments. which relate with the arrangements of cash & credit so that they organization may have the means to carry out its objective as satisfactorily as possible. DP is treated as a separate department at Sharekhan and is covered in the back office management in the organization structure. The finance department directly influences all the functions of the other departments. Settlements as defined by SEBI (Securities Exchange Board of India) are T+2. in business Finance is the blood of any business. In simple words. Finance is needed for all the activities like production or services as well as their distribution.

This is all about settlements but now switch to funds management or accounts management at Sharekhan. And a debit or credit note is provided in the respective case of auction to the clients. 1000 shares of SAIL then the Auctions are initiated by the exchanges and the client has to pay for the price prevailing in the market with 4-5% penalty. The penalty can go on maximum to 20% more than the market price of the sold stock. for buying auction debit note is given on the T+4 basis and in case of selling auction the credit note is given on T+5 basis. The accounts are different that is the margin a/c for deposits of the client and trading a/c for which Profit/Loss are settled. J.9:30 and 3:00 as a deadline for the client and he must provide the stock for giving a delivery to the buyer. But soon or later we will have such a settlement system in India. as banks are becoming fast for E-Fund Transfer (EFT) and Phone-banking is getting more popularity. SEBI is thinking to make the financial market of India to have a maximum speed of transactions just like the other nations in the world and proposing for T+l settlement scheme but the system is not enough competent for that thing.74 - .. it is known as a buying auction and a same kind of auction is for selling the stock for which the buyer was proved unable to pay the price is carried out by exchange. The chart shows the total transaction between two clients:c The chart shows the process that the request for selling and buying passes through the DPs of the respective clients and finally the exchanges like SKSE (Saurashtra Kutch Stock Exchange) becomes the controlling intermediary for the delivery of stocks and this process is done in two days. The client. N. i. as said by Mr. if not capable of providing the delivery of say. the internal auctions are defined as the auctions carried out between the other shops of Sharekhan and market auctions are those as explained earlier. chairman of SEBI. Nowadays. known as the selling auction. Generally.e. Bajpai. the auction carried out in the market. The collection of funds from the clients who had a debit balance or made a loss are made on the next day of trading and the payments to the profiting traders are made after two days of trading because the cheques are received from H/O and then pay-out . There are two types of auctions called as Internal auctions & Market auctions.

so we are not able to give any figures for showing the financial position of the company. a JV request is sent to H/O for totaling the three balances. hi this way. The DP services provided by Sharekhan are falling under the regulation of NSDL (National Securities Depository Limited) and CDSL (Central Depository Services Limited). In this way. NSDL & CDSL and the whole DP service providers with the brokers to the investors at the lower end of the financial market. the deposit from the margin a/c is cut down to the payments and in case if a client is having a credit balance in F&O trading though he had a debit balance in cash-NSE & BSE trading.75 - . the finance function is carried out at Sharekhan by following the guidelines given by SEBI. organizations governed by SEBI to regulate the depository services in the interest of the investors. And the company is a private limited one with its own policies for disclosing its financial statements. .is done and Pay-in is as explained that amounts to be taken from the clients. The main aim for accounts management is that the clients must have a credit or no debit on the next day. accounts are managed but in case if the client is unable to pay. So the financial market in India is governed by Ministry of finance under which two major bodies viz. In this way we have gained a meaningful knowledge about India's financial market and its structure from this training at Sharekhan. SEBI & RBI are covered and under RBI the banks and other financial institutions are covered while SEBI covers the exchanges.

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Manager Dealer: .77 - .On line Off line Commodity F&O BSE& NSE Back office Executives Peon 1 1 2 3 3 1 2 4 3 7 4 .MAN POWER AND EMPLOYMENT Employee Trainee TOTAL 31 5 36 Detail of employee Taretary manager Branch head Ass.

that is. HRM activities at Sharekhan start from induction to the specific job training and are done by H/O at Mumbai. The corporate culture at Sharekhan is maintained in such a way that the people are helpful to each other and eager to get the work done as soon as possible with a cooperative thinking. In the end we can say that the human resource of Sharekhan is a best managed and used for the continuous growth and development of the company for its future plans to be achieved time-to-time. 10000 is provided for each outlet of Sharekhan to motivate its employees by performance appraisal and also the heads of each departments and braches has to go through a 3606 performance appraisal for maintaining the consistency in growth of the company.HUMAN RESOURCE DEPARTMENT Human resource is the crucial resource that a company can use to grow with the work or the employees. what they really do? Then the specific job training is provided at H/O and the person has to keep in touch with the concerned department at H/O on internet because he/she has to solve many conflicts arising in the investor's mind and to have an up-to-date information regarding the procedures and any new facilities or policies to resolve the problems of the clients. Any new recruit is firstly inducted to the company and sent to T & D department that is covered under HRD and T & D programmers makes employees aware about all the activities/jobs within the department he/she is to be recruited. activities of managing the HR at Sharekhan is maintained in a way to meet the requirements. It is a must for each employee because the employee is the people by whom the company gets its customers and retains them. etc. Assessment & development of employees for Performance appraisal. H/O takes a written test and selection interview for filling up vacancies in branches but the recruitment is done by the branch itself and the selection is performed by H/O from the screened applicants. . An additional Rs. Suppose if. HRIS (Human Resource Information System).78 - . Career planning and development. Recruitment & Selection. I would be recruited for finance department then the finance related employees are known to me with their work profiles. HRP (Human Resource Planning).

79 - . Personal Information For the personal record of the employee the following documents should be submitted to the HR team on the day of joining: • • • • • • • • • • • Duly completed Application Form Two passport size photographs Proof of date of birth Copy of educational certificates: graduation/post graduation/diplomas/NCFM certificates (wherever applicable) Relieving certificate from the previous employer. The documentation needed falls into three primary categories: personal information. It is essential for the HR team to keep record of your personal and professional information to enable speedy processing of information and planning relating to areas such as tax and medical insurance as well as allowing us to assist you in the time of emergency.Joining Formalities Sharekhan welcomes all employees and is confident that this association will be mutually enriching and challenging. In this regard we request all new employees to please furnish HR with the following information. joining report and other forms. if applicable Proof of last drawn salary Copy of Mapin registration (wherever applicable) Medical examination reports Bank account details Insider Trading Agreement (only for designated employee) Confidentiality Agreement .

80 - . Other forms The following forms/agreements also need to be completed: • • • • • • • Medi-claim insurance application form Provident Fund transfer/application form Provident Fund nomination form Gratuity nomination form Accident Insurance nomination form Tax estimate/Savings declaration form Mapin registration .Joining report In addition the employee is required to fill out a Joining Report as per the format attached in the annexure.

practices. any information to any person or entity. It is the subject of reasonable efforts to maintain its secrecy and is being provided and disclosed to you solely for use in connection with your employment by the company.81 - . which is legally binding. Will not make any use of information for their own benefit or the benefit of any person or entity other than the company. even if they do not actually benefit from the disclosed information.Confidentiality Agreement On joining Sharekhan it is imperative for all employees to sign and abide by a confidentialit agreement. This agreement also binds employees to uphold all ethical practices espoused by the company. without written consent and approval from the company. methods. transactions. Will not disclose. appointments. and will not permit any person to reproduce or duplicate any information without the company's written consent and approval. you agree that you: • • • • • Will regard and preserve all trade and proprietary information of the company as highly confidential. designs and processes or affairs is of substantial value and shall be treated as being confidential. Will return all information and data to the company immediately upon the request for the same. nor permit to be disclosed. Employees who improperly use or disclose proprietary information or confidential business information will be subject to disciplinary action. Information relating to the company's business. dealings. . It is an agreement stating both during and after employment all data pertaining to any businesses involving Sharekhan is to be kept confidential and protected and not to be shared with anyone. up to and including immediate termination of employment. Will not reproduce or duplicate. whether or not it is individually identified as confidential. During the course of your employment.

About the job • • Key responsibilities and expectations of the job Goal setting and performance measurements .82 - . products and clientele Organisation structure: key functions and their accountabilities. About Sharekhan • • • Introduction to Sharekhan: vision. systems and practices Overview of risk & compliance practices III. HR philosophy and practices • • • Sharekhan values Overview of HR policies. The induction programme in the company covers three broad areas: I. function heads IT systems and policies II. Enable the new employee to understand the work culture and processes/systems. Provide an opportunity to interact with his/her superiors/colleagues and enable him to understand them better. During induction. The duration of the induction programme varies from two days to a week depending upon the role on the new joiner. business.Induction Induction forms an integral part of Sharekhan's culture. employees are: • • • Provided their own workspace Given a copy of this Employee Handbook Introduced to assignments related to their role Induction process The function heads along with the HR team designs the induction programme. The induction programme is designed with the following objectives: • • • Provide an overview of the company's business and product portfolio.

SHAREKHAN’S massage to all member This handbook has been designed to communicate to our team the various Human Resource (HR) policies/practices that we are trying to institutionalise in our organisation. FUN FILLING and CHALLENGING!! . We welcome you to the Sharekhan family and hope your association with us is mutually EXCITING. This handbook is not an agreement or contract of employment and therefore need not be construed as a contract. This handbook disseminates information on all the SSKI Investor Services Pvt.83 - . The management of Sharekhan reserves the right to modify this handbook from time to time at its sole discretion. If you need any clarifications or further information on any aspect of this handbook. you can get in touch with your immediate superior or the HR team. This handbook is for internal circulation only. benefits and responsibilities of the employees. understand and comply with all the provisions of this handbook. procedures. The policies have been designed with a focus on introducing market aligned HR practices at Sharekhan while meeting the needs of individual employees and addressing their concerns. We would request you to read. Ltd (Sharekhan) policies.

being non-discriminative to any practice/procedure/system Establishing norms towards enforcing discipline in the organisation as regards work etiquettes • • Promotes collaboration and team spirit amongst the employees Acknowledges and rewards individual and team contribution through appropriate rewards.84 - . recognition and compensation Builds a sense of ownership across the organisation for adherence to risk and compliance procedures amongst all employees and channel partners. • .SHAREKHAN’S Belief and Expectations Our vision at Sharekhan is "to empower the investor to make better investment decisions through quality service and superior advice." Sharekhan believe in and promote a culture that: • Stimulates the employees' drive to excel • Nurture their entrepreneurial spirit by providing them exposure to challenging work opportunities and imparting autonomy to function effectively • Support the employees to deliver by incorporating practices aimed at o o o Employee development/skill acquisition Enhancing transparency and trust.

85 - . They expect there team to function in tandem with the organisation and support the management to inculcate a strong discipline across the organization At Sharekhan we believe in having a strong performance-oriented culture. In this competitive environment. Sharekhan is in an industry that is governed by stringent regulations and non-compliances can lead to financial loss and loss of goodwill. We are convinced that this is the best way to encourage employees to set high performance standards and goals that are tracked. design appropriate training programmes and conduct them on regular basis. As part of there HR initiatives. and performance that is evaluated to decide the rewards. giving them the opportunity to . Sharekhan strongly believe in employee development and growth. Developing customer focused solutions and managing their expectations effectively and delighting them is the key to our success. relationships with clients are highly critical. Sharekhan expect there employees to be abreast of the external changes and take initiatives to adopt the new changes. Leave and holiday At SSKI we have established a set of leave rules that are legally compliant and that provide for reasonable leave requirements of employees.What Sharekhan Expect from there team? In our industry. They will identify training needs. Sharekhan believe that an Engaged & Committed workforce is indispensable for high quality customer service.

Leaves at SSKI SSKI provides the following types of leaves/holidays: • • • • Holidays Privilege leave Maternity leave Paternity leave Leave accounting year The year for calculation of leave would be the same as the financial year— April 1st to March 31st. Detailed guidelines A. Maternity leave 12 weeks a. Privilege leave 25 working days b. Pro rata adjustments will be made to bring entitlements in line with this. The current leave policy will be valid upto 31st March 2005 and the revised policy that is listed below will be effective 1st April 2005. Paternity leave 2 working days c. Please contact your function head or branch head for the current list. bank holidays and regional festivals. B. Classification of leave & eligibility Leave type No of days (annual) a.maintain a work-life balance. Holidays The company will declare a list of 12 holidays every year based on the holidays declared by the exchanges.All confirmed employees .All employees on probation/trainees will be eligible for one working day leave per . Privilege leave (PL) Eligibility .86 - .

Leave between holidays . which must be signed and approved by your manager/supervisor. The leave balance up to maximum of 45 days will be encashed as per the basic salary at the time of encashment and all excess leave will lapse. an e-mail with the approval of leave by the immediate manager must be sent to HR and Payroll for easy tracking and updation in monthly payroll. Leave of all types availed in the month must be updated on the leave card. Leave taken for the birth of first two children. up to maximum 45 days Encashment Privilege leave can be encashed only at the time of retirement or resignation. The company will try at all times to meet any reasonable requests for leave. Paternity leave (PL) Scope For all male employees. You must fill out the Leave Application Form when requesting time off. Employees are encouraged to actively communicate leave plans and details to their supervisors so that all team members can adjust their schedules.87 - . however consideration of your co-workers and any existing responsibility is essential.month. b. Accumulation 15 days per year. Eligibility Two working days Accumulation Not applicable Encashment Not applicable Leave planning and application SSKI encourages employees to plan their leave carefully in order to meet the needs of the employees and the company. On confirmation. Till leave cards are provided. the leave balance will be updated on a prorated basis.

They will be granted only if the employee communicates such an intention in writing only in unforeseen circumstances at the discretion of the management. The company does not encourage employees to take leave without pay.88 - . then all three days. The leave without pay can be waived off only in unforeseen circumstances at the discretion of the management . Leave without pay Any leave availed in excess of the entitlement will be treated as leave without pay and proportionate salary will be deducted for the same. Leave extensions The company does not encourage extensions of leave. will be considered as leave.The company does not permit its employees to take leave prefixed and suffixed to the holidays. Saturday and Sunday. then the employee is not supposed to take leave on Saturday. In case the employee takes leave on Saturday. ie Friday. For instance if a holiday is on Friday and a weekly off on Sunday.

Just as employees are an integral part of all the developments and celebrations of Sharekhan. The detailed information on the policy. we have summarised the benefits that are available to our employees. Medi-claim Policy Sharekhan provides Medi-cliam cover to all employees. This gift will be handed over to the couple by his/her immediate manager/supervisor with best compliments.Other Benefit and Sharekhan Policy We at Sharekhan would like to contribute towards enhancing our employees' and their families' life by extending benefits that are of relevance and importance to our employees.by cheque on the wedding day. Process The process and administration of the policy is detailed below: • • The manager on receipt of the invitation card will forward the same to the Accounts department for necessary action. Employee marriage gift The employee will be given a token gift of Rs2.89 - . Employee Marriage Gift Policy We believe that our employees are part of a large Sharekhan family. we too would like to be a part of one of the most important event in the life of our employee—Marriage. . The Employee Marriage Gift Policy is instrumental in showering our best wishes on the newly married couple. In case the marriage is between two employees. II. both will receive the gift individually.500/. relevant processes and the TPA (Third Party Administrator) appointed by the company is attached in the annexure. I. In this chapter. Applicability • All single employees of Sharekhan.

000 Above Rs1.90 - .Coverage and limits The Company bears the cost of insurance premium for all employees as per following limits: Monthly CTC Up to Rs25. III.000 per month Coverage Rs100. .500.000 Rs2.000.000 Rs1.000 per month Above Rs25.000 Up to Rs300.000 Up to Rs800.500. however the cost of the same will have to be borne by individual employees. Either party may give 15 days' formal notice of separation of employment at any time during probation.000 Coverage Rs200.000 Rs500. Term Insurance Policy Sharekhan provides term insurance cover (death in case) to all employees. The probation period helps the organization to assess the employee's on-the-job performance and his cultural fit with the organization.000 Term of Employee Probation All regular full-time employees will undergo a six-month probation period as specified in the appointment letter.000 Up to Rs1.000 Rs150.000 Employees have the option of covering their dependents under this policy for any amount not exceeding the limit for the employee.000.000 Rs4.000. The details of the coverage are as mentioned below: Annual CTC Up to Rs100.

To meet them appropriately. In case the performance is not satisfactory. The confirmation appraisal format is attached in the annexure. All employees of the organization will be covered under this policy. the Company may decide to transfer any employee to any location based on the business requirements.e. the probation period can be extended for three months. Transfer Policy Transfers become essential in the spate of growing business requirements. The employee's immediate superior at the conclusion of the probation period shall conduct a formal performance review for confirmation. schooling etc. The performance review shall include self-feedback. It is necessary for the company to assist employees in this process. The mode of travel remains the same as per employees’ eligibility in the Travel Policy. reporting authority. not exceeding 5 days in total. to the transferred city for the employee on account of housing. Either party may give a minimum of 30 days' formal notice of separation of employment at any time after confirmation.91 - .Confirmation Completion of the probationary period should not be construed as confirmation till such time that the confirmation review process is completed. With the purpose to facilitate the same. performance review by the managers with specific suggestions for improvement. The employee will be communicated in writing regarding his / her transfer and other relevant information i. . it is essential to have a transfer policy in place. work responsibilities etc Mode of travel for self and family Fare for self. Travel and Hotel expenses will be as per the Travel policy. Pre-transfer expenses The company will reimburse 1 pre-transfer trip for self and spouse. An official letter will be issued in case of confirmation. spouse and the company on producing the tickets will reimburse two dependent children at actuals.

Post-transfer expenses The employee and his / her family will be eligible for Hotel stay at the new location as per eligibility under the Travel policy.10. . However.000. the employee is required to submit estimated cost and needs to have pre-sanction for the expense Temporary Transfer If an employee is deputed to any other location/ office for a minimum period of one month and not exceeding six months. Any temporary transfer exceeding six months will be considered as permanent transfer and all benefits associated with temporary transfer will cease to be applicable. the employee is required to submit quotations from minimum two transporters and needs to have pre-sanction for the expense. it will be considered a temporary transfer. An employee on temporary transfer will be eligible for a monthly Deputation Allowance equivalent to 25% of his current CTC and the same will be paid along with the monthly salary. Transport allowance will include packing. However. Transport of Goods The employee will be eligible for reimbursement of cost of one truckload of personal belonging on actual from his current location to the transferred location. In case of function heads / branch heads / Managers. the company will reimburse additional cost of transportation of one car on actual.92 - . loading and unloading charges and insurance premium. The insurance premium should not exceed Rs. The total period of hotel stay post transfer with family will not exceed 5 days.

and outside employment. This includes the prohibition of business and personal investments.Personal Conduct Sharekhan’s business is dependent on there reputation and the level of trust that is reposed in us by our customers. However this calls for a very high inclination towards adherence to regulations and being ethical in all our dealings. information and influence will not be used for the private advantage of any employee or other person. or borrow from clients or suppliers. Employees are required to observe the following guidelines to maintain ethical standards: • • • • • • • • Ensure there is no theft. An employee will not discuss nor enter into agreements with competitors concerning Sharekhan's dealings. embezzlement. Employee responsibilities The job performance and personal conduct of each employee directly affect the image and reputation of Sharekhan. false entries in any book report or statement with intent To defraud and falsify the expense accounts is a cause for immediate dismissal. or accept bequests. Sharekhan's physical properties. any of which would create a conflict of interest. misappropriation of funds. The onus is on each and every member to refrain from any illegal. prices/services etc. dishonest or unethical conduct and report to the management any incidents of malicious nature occurring around him. Outside activities must be acceptable and compatible with the employee's identity with Sharekhan. A client's confidential information must not be divulged to third parties except with proper authority from the client and the immediate superior. They believe each and every employee's behaviour needs to reflect our philosophy. . Employees must not accept from or give to clients and suppliers personal gifts. commissions or fees of any nature from clients. Not reporting is a cause for immediate dismissal. It is the responsibility of each employee to report to the management any knowledge that a crime has been or will be committed.93 - .

94 - ..

95 - . Sharekhan will also be benefited by earning revenue in term of Brokerage. Finding for the Sharekhan that where they are invest there Surplus money. Which medium they are Use. For know the how the people are invest there money in Stock Market. . if trading on these instruments will increase. So provide them Knowledge about the Share Market and Sharekhan. This was the main reason behind conducting this study. While there are immense opportunities for the development of these segments. they are trading through On line. So Sharekhan can improve his income. Sharekhan as a stock broking company needs to focus on increasing the awareness about Share Market Trading. Dial n Trade and how much time period they are invest in the market. Off line. Because.WHY THIS STUDY IS CONDUCTED?? In the Rajkot City. There are very few people in Rajkot who are trading in Share Market.

96 - . To Know the which medium is using for trading in Market in Rajkot City .RESEARCH OBJECTIVE The main objective of the study is to check the Investment pattern in Rajkot city. To find out the medium which is the best suitable for trading in stock market. To know the investment habit of the people of Rajkot City. To know the purpose of investing in Share Market. . To know the scope for the Sharekhan. Some other secondary objectives are as under: To know the awareness of Stock Trading. Their potential market among the people of Rajkot City. To know the influencing force behind the decision making while at a time of trading.

• SAMPLING DESIGN Sampling design is one of the most important aspects. So where the design must be appropriate in order to have the desired result.97 - . Sampling design includes various aspect and they are as follows: • • • Sampling Area Sample Population Sample Size : : : Rajkot city 1000 200 RESEARCH DESIGN: Data Source Research Method Research Technique Type of Questionnaire Type of Questions No of Questions Place : : : : : : : Primary data Survey Method Questionnaire Structured Closed & Open ended Questions 11 Rajkot city . So in that Sample design we have to look that whatever figure we take that can give truly and fact figure.

Sample Size: The last limitation is Sample Size. which is collected directly from the respondents to the base of knowledge and belief of the research.• Data Collection The research is conducted with the help of questionnaire therefore the main source of information is the response of the respondents and fill up the structured questionnaire. So far as our research is concerned. This can be considered as a primary method of collecting the data. are called primary data. We have collected data through Questionnaire and information from respondent. . primary data is the main source of information. • Limitations In this Survey there few limitations which are as follow: Personal Bias: Individuals may have personal bias towards particular investment option so they may not give correct information and due to which the conclusion may be derived. SOURCES OF DATA Primary Data: The data.98 - . due to which we may not get the proper results. which is of 1000 only.

I have taken sample size of 200 respondents.99 - . So far as our research is concerned. Sample universe Sampling Technique Sample size Rajkot city Convenience 300 respondents Professional Sampling Unit: = = = = convenience convenience convenience convenience Busi Business Man Government Employees Employees working in private fir . We have selected Income Earners with savings to invest in Rajkot city. All the respondents are stratified on the basis of their profession and savings. As we know that it is not feasible to go for population survey because of the numerous customers and their scattered location. So for this purpose sample size has to be determined well in advance and selection of sample also must be scientific so that it represents the whole universe. We have selected the samples as per our convenience.SAMPLING PROCESS It is very true that it’s very difficult to do the research with the whole universe.

100 - . there are 164 male and the remaining 36 are female.General information  Gender Male 164 Female 36 18% MALE FEMALE 82% Findings: From the total 200 surveyed. . So this means there are more male people who do invest in wither share market or in any other place.

 Age Group Below 30 97 30-50 70 Above 50 33 120 100 Respondents 80 60 40 20 0 BELOW 30 30 to 50 Age Group Above 50 97 70 33 Series1 Findings: The result of the question reveals that there more younger people who believe that investment should be done and they doing it also regularly. 70 out of 200 are there so ultimately this means that there are more younger people who do investment. . Between 30 – 50years. 35% i.e.101 - . Because there are around 50% people below the 30 years age who are doing investment.

 Education Under Graduate Graduate 32 107 Post ate 61 16% 28% Under Graduate Graduate Post Graduate 56% Findings: The result shows that more Graduate people as well as Post graduate people interested in the investment in share market. If we see in the total of 200. out of them 178 are graduate or post graduate.102 - . So this means that there is a wide scope to increase their market share. .

this is a great chance to grab this opportunity and make them convince. In addition to that Govt employee are having fixed income so their surplus amount will be invested somewhere else so for sharekhan. there are giving higher pay scale to their employee so overall picture gives the idea that there are enough people ho can be convinced if given proper information about the stock market. Out of the total while 35% people are doing their own business and remaining are Professional people. Govt.E m G No n G ov Findings: Almost 20% people are Govt. Occupation in es s Em m .103 - . From the result we can say that same number of people are working with Pvt firm or doing their own business. Occupation Non Govt. Employee Employee Business man Professional 42 62 68 28 80 70 60 50 40 30 20 10 0 pl oy ee no of Candidate 62 22 e pl oy e 68 28 an pr of es si on al Series1 . Employee and there ratio is 30%. Bu s ov t t. Employee and then comes Non Govt. If we look at Pvt firms.

104 - . 165 out of 200 are regularly investing in various investment options while remaining are not investing.1 Do you invest Your surplus money in saving Instrument ? Yes 165 No 35 18% Yes No 82% Findings: There are nearly 80% people i. Recommendation: As per the result we can say that company has a whole bunch of people who believe that if they invest there money in any of the investment pattern. .e.Q. it is going to grow so to these people if proper information is given to them about the company product and also about share market they may invest in share market.

29 86 92 Gold 60 69 Equity Derivative Findings: There are various investment options available where most of the people are investing in Bank FD and their number is 118 and next is 92 in post office. But we all know that there is more return in equity as compared to other investment instruments but the risk will be a little high. 35 118 Post office schemes Insurance Mutual Fund 41 Comodity Recommendation: So from the results we can say there are people who invest their money in fixed return instruments like FD and P. Bu there may be people who may be investing in more than one place.O 92 Insurance M.2 If Yes. Derivative and Commodity and their number is respectively 41.O savings and less in Equity or Mutual Funds.Q.29 and 35.D. . There are less number of people who invest their money in Gold. Where do you invest your savings? P.F 69 60 Gold 41 Derivative Commodity Equity s 86 29 35 Bank F D 118 Bank F. But overall if we see they are the emerging markets and therefore there is a great scope of returns.105 - .

Q. Kotak security is the next well-known company with 69 people knowing it out of the total. Motilal Oswal. HDFC and Anand rathi.3 With which company do you trade? Share Motilal Anand Kotak khan Oswal Marvadi 5 paisa Rathi Security 74 49 66 36 22 54 HDFC ICICI Direct 31 80 80 74 31 49 69 22 36 62 Sharekhan Motilal Auswal Marvadi 5 Paisa Anand Rathi Kotak Securituy HDFC ICICI Direct Findings: This question was put in the questionnaire to know whether people are knowing Sharekhan or not? The resulted figure showed that more people know ICICI very well and than comes is the Sharekhan where 74 people know about it. So the company must continuously carry out activities which leads to . Recommendation: The recommendation can be given to the company is that although people are knowing the company very well there are competitors of it who are also famous and well known.106 - . While remaining companies in this – 5 Paisa.

. Recommendation: Whenever it comes to the sharemarket. 81 and 71 people opting for Internet and remaining are with dial n trade.107 - . Therefore the company must also market its various services to the people and the benefits of it if they use. Broker is the main person who performs all the activites on behalf of the client and therefore most of the people prefer it. Internet or Dial n Trade.e. Q.more awareness about the company as well as its products and also provide its existing customer good services so that they remain with the company only. But when asked to the respondents most of them are interesting to do it with the broker i. Now a days Internet is the newer medium for trading but still people don’t trust or do not know how to do transaction online but as Sharekhan is providing this facility also.4 Which medium do you use to invest? Broker 81 Internet 71 Dial nTrade 48 90 80 70 60 50 40 30 20 10 0 Respondents 81 Series1 71 48 Broker Internet Mediums Dial n Trade Findings: There are many ways to carry out your transactions like through Broker. therefore it is a dual benefit for the company.

Q.5 Which type of time period you like to invest? Daily basis 62 Delievery basis 50 Short term 36 Long term 52 70 60 50 40 30 20 10 0 Respondents Series1 62 50 52 36 Daily Basis Delevary Basis Short Term Long Term Type of time period Findings: Whenever one wants to earn more money. If the proper guidance is given about the benefits of trading in different horizons than one may change but overall as the company is providing its customers the daily trading facility as well as for long term it does not make much difference.108 - . it is the tendency that if it is invested for a long time but still more number of people who invest their money on a daily basis and next comes is for long time. Someone do not believe in long term and some believe only in that and therefore it depends upon the company that how they approach their clients as well as potential customers. . In numbers it is around 62 for daily basis and 52 for long-term basis. Recommendation: Everybody has their own choice and they follow it regularly.

So for Sharekhan it is an advantage. . Recommendation: For the company who is providing facility to trade with any of the exchanges it does not make any difference except some minor ones.Q.6 Which stock exchange would you prefer to carry out your transactions? BSE 121 NSE 79 40% BSE NSE 60% Findings: There is not much choice for the investor as there are mainly two main stock exchanges where most of the trading happens. BSE is the most preferred exchange with almost 60% is preferring it and remaining are with NSE.109 - .

which comes to the mind whenever one wants to invest like Risk. So some wants to have safety and some wants to have return on within a shorter time period i. Recommendation: If one has to expand its business it is prime necessity for the company to make their client understand the envt and various angels which helps to make the decision much more easy.Q. But the company must guide them in a proper manner so that their hard earned money grow fast. Returns or speculation.e. People are having the mentality of risk reduction and it is around 40% and some are doing for speculative motive i.110 - .e with the help of speculation. 20%. .7 Which factor plays crucial role when you make decision to invest your money? Risk reduction 82 Leverage benefit 49 Speculative motive 38 Arbitrage benefit 31 16% 40% 19% Risk Reduction Leverage Benefit Speculative Motive Arbitrage Benefit 25% Findings: There are many factors.

e.Q. Where most of the people rely on Well known stock broking company i. 63 people and 61 people rely on local but known broking companies.111 - . Recommendation: Once again it depends on the company how it handles various people because everybody has different mentality and different viewpoints and they are also correct on their side. which medium is the most reliable for trading in stock market? Stock broking company 86 Franchises 61 Broker 53 100 Respondents 80 60 40 20 0 Stock Franchises Broking Company Broker 86 61 53 Series1 Opening Account Findings: There are various ways to incest in stock market but which is the reliable one and also people prefers can be known from this question. But it is always advisable to trade with well known companies because there are other millions of people who are with them so this the company should always tell to its clients. .8 According to you.

next comes is the advice from well known broking companies and then after broker (local).112 - . the marketing of the company’s products should be done in an effective manner so that more and more people come to the broking firm for their investment. It should also use news channel.9 How do you take decision if you want to invest in stock market? News News channel paper 4 7 Adive Stock Business Internet from broking Mazagine Friends house 3 2 8 6 Independently Broker 1 5 Independently 6 1 5 Broker News Channels 4 8 News papers Advice of Friends Well Known Stock Broking Bussiness Magazine Internet 7 2 3 Findings: Here the respondents were asked to rank various options according to their preference and 1st preference is given to independent decision. Recommendation: If the company wants to increase their customer base.Q. newspaper and Internet medium for their product marketing so that they have more scope of expanding their business. .

113 - . While 59 people prefer oil and 48 metal. remaining prefer other than these options.10 When you invest in commodity. which type of industry do you prefer? Oil 59 Metal 48 Gold 71 Other 22 80 respondents 60 40 20 0 Oil Metal Gold Other Induatry 59 71 48 22 Series1 Findings: Most of the people prefer to trade in Gold i. . Recommendation: The comparative analysis of the various commodities can be done by the company and overall benefit in terms of money can be presented to the client but it should be done with great accuracy. 71 out of 200.e.Q.

114 - . .Q. we will invest. While 61 believe whenever it is down. 62 people believe that it is the correct time to invest. Recommendation: One can’t change the mentality of the people but if properly facts as well as figures are shown to them they might change from its previous decision.11 In which type of market do you prefer to invest? When it go up 97 When it go down 61 When its stable 42 Re sp on de nt s 100 80 60 40 20 0 97 61 42 Series1 When it When it When it Go Up Go Stable Down Market Situation Findings: This question was put in order to know the mentality of the people and it shows that whenever the market goes up. they will invest at that time and when it is stable. Because here the deep study is required and it is not possible for the client to do this study so good advice can changer customers mindset.

 Rajkot is a big city and timing has been allotted is very less.115 - .  Researcher didn’t have enough exoerience. .LIMITATION  Costumers may not be aware about typical Question regarding investment.

 Last but not the least is the existing customer base of the company and their level of faith in the company. therefore the company has nothing to worry in that matter. so it should concentrate and make some corrective measures to make that process easy and fast. So with the help of this customer base.116 - .  Share khan has a good research team at its Head Office and the fact is that the almost 75 to 80% advices of the total given is true and has benefited the clint in achieving the profit.Conclusion From the above finding and recommendation.  One of the limitation is there that the company has lengthy process of opening the account. the company can expand its scope of the their businrss.  Share khan also has good network all over India and franchise offices are also in good number.  Share khan is also providing all the services as well as facilities to trade in almost all the exchanges. therefore it is also an advantage for the company because customer can access their accounts from anywhere. the following are the concluding points:  There are sufficient numbers of people aware about share khan so this is a good for the company that at least people are aware about the company. .

Employee: Non-Govt.1 Do you invest Your surplus money in saving instrument? YES: NO: Q. Employee: Business Man: Professional: Q.: Gold: Post office schemes: Equity: Insurance: Derivatives: Mutual Fund: Commodities: Other than specify:________ Q.D. Where do You invest Your savings? Bank F.4 which mediums do you use to invest ? Broker: Internet: Magazine: dail n trade Other than Specify:____________ .Investment pattern in Rajkot city RESPONDENT’S PROFILE: NAME:____________________________________________ GENDER: MALE: FEMALE: : AGE GROUP: BELOW 30: ABOVE 50: EDUCATION: under graduate Graduate Post graduate OCCUPATION: Govt.3 with which company do you trading? share khan motilal auswal marvadi 5 paisa anand rathi kotak security HDFC ICICI direct 30-50: Q.2 If YES.117 - .

Which medium is the most reliable for trading in stock market ? Stock Broking Company: Franchises: broker How do you take decisions if you want to trade in stock market? (Give Rank according to you) Independently Broker/Agent’s advice News channels Newspapers Advice of Friends/colleagues Well-known Stock Broking Houses Business Magazines Internet Q.8 Speculative Motive: Arbitrage Benefit: Q.7 Which factor plays crucial role when you make a decision to invest money? Risk Reduction: Leverage Benefit: Q.5 Which type of time period you like to investment? Daily basis short term Delevary basis long term Q.9 According to You.11 in which type of market do you prefer at a time of investment? When it go up When it go down When it stable .6 which stock exchange would you prefer to carry out your transaction? BSE: NSE: Q.10 when you invest in commodity. which type of industry do you preferred? Oil fmcg Metal gold If other specify__________________________ Q.118 - .Q.

bseindia.sharekhan.sski.BIBLIOGRAPHY BOOK Marketing Management Research Methodology Human Resource Production and Operation Phillip Kotler Kooper Aswathapa Adam & Abert Magazine Value Line Eagle Eye Business World NSDL Web Site www.com www.119 - .nseindia.com www.com www.com .com www.moneybhai.

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