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Global Russian Media Solutions

International Publishing Group. All rights reserved. Copyright 2011 ©

Information contained in the document is private and confidential intellectual property of


International Publishing Group Limited. It can be reviewed by third party only under conditions
of Confidential Disclosure Agreement, unauthorized distribution or referencing of contained
information can be legally prosecuted.

International Publishing Group. All rights reserved. Copyright 2011 ©


HISTORY & EXPERIENCE

IPGL is a leading provider of news and information


about Russia, and its history stretches back to the 19th
century. IPGL currently owns a portfolio of media
properties including La Pensée Russe, VV magazine
and “London Info”.

• “Pусская мысль” magazine was founded in 1880s


by V.M. Lavrov, famous Russian journalist, poet,
author. Since 1947 it has been printed in the
newspaper format as the main international Russian
publication abroad, with main office in Paris. Since
2011 it is published as a weekly magazine in London.

• “London Info” was launched in 1997 as one of the


first Russian language newspapers distributed
around Central London. In October 2010 the
newspaper became the first free bilingual
newspaper in London with the unique concept:
Russian news in English, English news in Russian.

• “Russian Mind” magazine is the newest product in


the IPGL portfolio. Launched on 21st of April 2011

International Publishing Group. All rights reserved. Copyright 2011 ©


MARKET OVERVIEW

Annual income Advertising spending for 2010


9%
47%
27%

16%
23.50%
18.50%
11%

48%
Free Paid Internet Other
£9,499-15,500 £15,500-24,999 Newspaper and Newspaper and
Magazines Magazines
£25,000-49,999 £50,000 or over

Daily personal internet usage depending on Socio-economic group content preferences


the socio-economic group

A B C1 A B C1
87% 87%
65% 82%
81% 82% 75%
57% 76%
73% 67%64% 63%
63% 61%
44% 56%
33% 35%
38%
25% 23%
18%

0-3 hours 4-6 hours 7+ hours* News and Social and Reviews (films, Competitions, Healthy
current affairs human interest arts, books etc) crossword/ lifestyles/
stories other games fitness

International Publishing Group. All rights reserved. Copyright 2011 ©


IPGL RESEARCH

The online generation has developed an "Everything


is free” mindset, so media content struggles to
maintain sense of value. Therefore we are offering
advertisers an opportunity to connect with our
audience using the World Wide Web

• 55% of ABC1 socio-economic group regularly


visits media websites
• Russian audience has the highest engagement
in the World Wide Web, with average daily time
spend on the web of over 6 hours and 1,307
pages consumed per week
• UK user spends 4.2 hours on the web and visits
over 480 pages per week

International Publishing Group. All rights reserved. Copyright 2011 ©


PROBLEM & SOLUTION

We understand how resistant to advertising consumers


can be nowadays. Therefore we developed
“RussianMind” as a concept of three products that
enables you to promote your business or service
among the right audience.

Our Products:

• www.RussianMind.com - Online magazine/social


network

• “RussianMind” - Hard copy magazine

• “London Info” - Bilingual newspaper

International Publishing Group. All rights reserved. Copyright 2011 ©


COMMUNICATION

• “RussianMind” website has a unique concept. It is


developed as an online social network magazine and
consists of articles, blogs, discussions. Readers can
create their personal profiles to keep an archive of
their favourite articles and easily track any further
development of the chosen subject. They can engage
in direct conversation with bloggers or fellow readers,
express opinions, share experience.

• In IPGL, we understand the importance of B2C


relations. Therefore we are delighted to present you
this unrivalled opportunity to stand out of the crowd
and directly communicate the message to your
customers.

International Publishing Group. All rights reserved. Copyright 2011 ©


THE WEBSITE
We’ve developed a platform that allows you to connect with your target audience by putting advertisement on
the right page or choose the subject that suits your business best

Content

• Articles:
Politics, Economy, Business,
Lifestyle, Art, Culture
• Blogs:
Business, Economy, Holidays and travel,
Psychology and Mind, Health and beauty,
Luxury and lifestyle, Social stories,
Celebrities Lifestyle, New technology
• Discussion rooms:
- Created by our team
- Created by users
• Event diary
• Photo gallery
During our testing www.RussianMind.com generated
190 000 unique users in one month
ISSN:2046-8695

International Publishing Group. All rights reserved. Copyright 2011 ©


THE MAGAZINE

“RussianMind” magazine is unique for our


readers, as THEY will influence the content using
the online magazine. Moreover, they will have an
amazing opportunity to publish their own
thoughts and ideas and share them with the
world using our magazine.

Mark Hollingsworth – Head of the Editorial


Board.
Mark is an investigative journalist and author
with unprecedented understanding of Russian
culture and Russian-speaking society abroad.
He co-authored “Londongrad” – the much talked-
of book about affluent Russians in London.

Volume: 32 pages
Frequency: 2 issues per month
Circulation: 30 000 copies per month
Readership: 180 000 readers
Retail Price: £2
ISSN: 2046-8687

International Publishing Group. All rights reserved. Copyright 2011 ©


READERSHIP
Our readership stretches from London’s Russophone community (500 000 people), businessmen of ex-USSR
origin travelling to UK on a weekly basis - to English speaking businessmen interested in Russian business,
politics, art and culture.

Gender Age
9%
25%
13%
47%
53%

18%

35%

Male Female 16-24 25-34 35-44 45-54 55+

Socio-economic group Annual income


9%
25% 27%
34%
16%

41% 48%

A B C1 £9,499-15,500 £15,500-24,999
£25,000-49,999 £50,000 or over

International Publishing Group. All rights reserved. Copyright 2011 ©


UK DISTRIBUTION

2%
11%

4% Government Organisations

Investment Banks

Hedge Funds / Privte Equity


6% 32%
Other Financial Institutions

Education centers
Law firms

Health and beauty


8%
Travel
Restaurants
Airline companies
3% Business Related Events

Fashion TV events
4%
Other events

3% 7% Individual subscription

2%
5% 9%
4%

International Publishing Group. All rights reserved. Copyright 2011 ©


GLOBAL DISTRIBUTION

• Over 300 global distribution points in Russia,


Europe, Central Asia, United States etc.

o UK: London, Birmingham, Edinburgh,


Manchester
o France: Paris, Brest, Bordeaux, Marseille,
Lyon and French Riviera
o Estonia: Tallinn, Narva and Tartu
o Finland: Helsinki
o Russia: Moscow and Saint-Petersburg

• “RussianMind” copies can be found at major


international airports :

o Brussels, Frankfurt, Munich, Paris, London,


New York, Moscow etc.

• More than 2000 international subscribers

• Unlimited access to www.RussianMind.com


around the world, around the clock

International Publishing Group. All rights reserved. Copyright 2011 ©


HOW YOUR BUSINESS WILL BENEFIT

• Advertising with us will increase the brand


awareness in your target market

• You will have direct communication channel with


your customers

• Enables to promote your business and services


throughout Media channels with justified
advertising spending - Internet, Newspaper and
Magazine

• Advertising team will help to build up your brand


image

• Number of advertising options - Editorials,


Banners, Articles, Images and many more

• Expose your business to the right people, in the


right place, at any time

International Publishing Group. All rights reserved. Copyright 2011 ©


The unique concept of the newspaper - Russian News in English,
English News in Russian

• Format: A3 tabloid, full colour


• Volume – 24 pages: 12 pages in Russian /
12 pages in English
• Frequency: weekly
• Day of publication: Thursday
• Retail price: FREE
• Circulation: 15,000 copies per week

Target audience

• Central London, West End, City & Canary Wharf business elite, as
well as high profile Russian / English-speaking businessmen

• English-speaking businessmen interested in Russian business,


politics, art and culture

• Postgraduate students (MBA, PhD, Master) from top UK


universities, including Oxford and Cambridge

International Publishing Group. All rights reserved. Copyright 2011 ©


OUR PARTNERS

• Russo-British Chamber of Commerce

• Embassy of the Russian Federation in the UK

• Embassy of the Republic of Kazakhstan in the UK

• Embassy of the Republic of Azerbaijan in UK

• UK Trade Investment

• ORT Channel One

• RuStyle PR Company

• Association of Online Publishers

• The Publishers Association

• VV Media

International Publishing Group. All rights reserved. Copyright 2011 ©


OUR ADVERTISERS

International Publishing Group. All rights reserved. Copyright 2011 ©


RUSSIAN MIND ADVERTISING RATES WITH DISCOUNT FOR LONG TERM PERIOD*
12 18 24
PRICE PER ISSUE 2 ISSUES 4 ISSUES 6 ISSUES
SIZE ISSUES ISSUES ISSUES
Discount 5% 10% 15% 20% 25% 30%

2nd/3rd Cover page £800 £760 £720 £680 £640 £600 £560

Cover Page Corner £300 £285 £257 £218 £174 £131 £92

1 page £600 £570 £540 £510 £480 £450 £420

1/2 page £400 £380 £360 £340 £320 £300 £280


1/3 page £300 £285 £270 £255 £240 £225 £210
1/4 page £200 £190 £180 £170 £160 £150 £140

1/6 page £150 £143 £135 £128 £120 £113 £105

1/8 page £100 £95 £90 £85 £80 £75 £70


*VAT is not included
ADDITIONAL SERVICES*
ADVERTISEMENT DESIGN £150
MARKETING STRATEGY & COMMUNICATION
£350
MESSAGE
INTERVIEW £300
INTERVIEW VIDEO (PLACED ON WEB SITE & YOU
£500
TUBE)
TOTAL £1,300
FULL PACKAGE DISCOUONT PRICE £999


   
              
Azamat Sultanov
Managing Director

Alina Blinova
Project Director

International Publishing Group

United Kingdom:
40 Langham street
London, W1W 7AS
T: +44 (0) 207 637 1374
F: +44 (0) 203 205 0046

France:
6 Rue du Docteur Finlay,
75015 Paris, France

Germany:
45 Ladestr, 28197
Bremen, Germany

International Publishing Group. All rights reserved. Copyright 2011 ©