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Submitted to: Mrs.Rachita Jayswal MBA (Marketing)
Submitted By: Barot Atish P. MBA Sem II: - A Roll no: - 02
V.M.Patel Institute of Management Ganpat University 2010-2011
As a part of the MBA curriculum and in order to gain practical knowledge in the field of management, we are required to make a report on “STP ANALYSIS OF VOLKSWAGEN JETTA, DCB BANK, DOMINO’S PIZZA” The basic objective behind doing this project is to gain the knowledge about the segmentation targeting or positioning of three companies and to various implications. We have selected the topic, STP analysis. In this project we have included the various concepts, effects and implications regarding to stpanalysis of Jetta dcb or domino’s pizza. Doing this project helped us to enhance our knowledge regarding the work. Throughout the study we did undergo many new experiences related to people’s opinions as well as their tendencies. Through This report we come to know about importance of work and role of devotion towards the work.
BAROT ATISH P. M.B.A SEM II: - A Roll No: - 02
which is based on secondary information. requires data gathering from many sources like Company Personnel.ACKNOWLEDGEMENT It was indeed an opportunity for study prepares a Report on the same during MBA SEM-II Programmed. I would like to express my gratitude to Project Coordinator Mrs. Jayswal and arranging the for practical studies. Other Websites.02 3 . for their guidance and help in preparation of this Report. At last but not least. Preparation of such kind of report. we are thankful to all my friends.A SEM II: . During my study to the STP Analysis for preparing this Project Report. BAROT ATISH P. Company Websites. Rachita M.A Roll No: . i learnt many interesting things about the study. M. and Other Literature.B. Company Reports.
The study identifies which are to select the market segment or target of organization and what is the positioning in the consumer mind.websites and articles or e-brochure. book internet the area of excellence and improvement have been identified based on factual information .The objective of the study is toanalysis the market of segmentation targeting or what are the positioning in costumermind. The aim of this report to successfully.EXECUTIVE SUMMARY In FMCG companies differ market oriented work they all are work with different criteria and they all are differ target toward the product. I have also collected the relevant secondary data from various source like prospect . and provide suggestion for such improvement.in which finding have been providing for the overall improvement of the organization in the future. 4 . bank or pizza services. identify areas of excellence and areas needing improvement. analyses their service of product and performance of car.
Behavioral Segmentation Targeting Positioning Strategy DEVLOPMENT CREDIT BANK STP Anlysis Demographic segmentation Psychographic Segmentation Targeting Strategy Positioning Strategy 3. Geographic segmentation: 2. DOMINIO’S PIZZA STP Anlysis Targeting Strategy Positioning Strategy Conclusion Page no. Demographic segmentation: 3. Topic VOLKSWAGEN JETTA Introduction to The Jetta: STP Anlysis Market Segmentation 1. 5 .no 1. 2. Psychographic Segmentation 4 .CONTENT Sr.
Introduction to company: Ested 28 May 1937 Volkswagen is the world's third largest automobile manufacturer after Toyota and General Motors The company is headquartered in Wolfsburg. With the creation of the TDI Clean Diesel models. Bentley Motors. Bugatti Automobiles.500 (2009) B. SEAT. which includes the car marques Audi. Skoda and heavy goods vehicle manufacturer Scania. Lower Saxony.Volkswagen Jetta (The largest automobile industry in world) A. Consumers are becoming more knowledgeable about diesel technology and are actively seeking alternatives that provide fuel efficiency and driving performance. Germany Volkswagen is the original marque within the Volkswagen Group. Automobile Lamborghini. Area served : world wide Chairman of the board of management: Martin Winterkorn: employees: 368. An opportunity arises during this Anniversary year for Volkswagen to be in the right place at the right time offering the only affordable diesel option in their category. Background Information Volkswagen is currently in a unique position to move into a leader position in the under $30. Volkswagen is taking that extra step to compete with hybrid technology and become more environmentally friendly. which has evolved 6 .000 category of affordable fuel efficient cars with their TDI series.
Volkswagen will be celebrating their 75th Anniversary and will hold a campaign for one year across Canada from September 2011 to 2012. They will launch the Anniversary campaign through Advertising. Volkswagen has continued to increase sales along with their market share. motor vehicle sales have been declining. This will appeal to the eco-conscious audience and will directly bring people into the dealerships to test drive the Golf TDI. An Internet video contest will be launched where people can submit a video showing what ecofriendly things they would do with their Volkswagen. Internet marketing. Our target audience will be focusing on people living in metropolitan areas who earn an average to high income and who are environmentally conscious. The prize is a 75th anniversary edition of the Golf TDI and a chance to have the video featured on national TV campaign from April 1st to September 1stThe Runner up will receive $5000. they have won multiple awards for all different brand categories. 7 . C . With the recent worldwide recession.000 units for the year. Volkswagen is proceeding in the right direction. The goal is to increase sales to 10.Today In the year 2012. awareness and preference for the VW brand and TDI models increase in sales. The campaign will help gain more knowledge. Public Relations and Direct Marketing. Volkswagen’s current slogan “Das Auto” will be joined with the tagline “Powerfully Blue” and will focus on the Golf TDI as an eco-friendly choice that doesn’t sacrifice driving performance. The target market consists of a very broad segment of Canada between the ages of 20 and 34. There will also be a national celebration at dealerships where any test drive will directly donate to Tree Canada. With increasing numbers of ecoconscious consumers looking for the right option in vehicles for them. A Volkswagen Golf TDI Clean Diesel Anniversary Limited Edition will be launched throughout Canada.into their unique selling proposition. Sales Promotion. However. Within the past two years.
more than eight million units of this model range have rolled off the assembly line to date. the Jetta offers extensive comfort and comes packed with functions and safety equipment.The main promotion will focus on the “Powerfully Blue” tagline which emphasizes performance without being as harmful to the environment as standard gas technology. the Jetta Comfort line offers a wide range of comfort-oriented standard equipment that ensures you reach your Destination absolutely relaxed.0L TDI Comfort line Already in the Trendline version. The combination of innovative features. This notchback model. Over five generations.6 Trend line. can look back at a 30-year success story in Europe and has long established itself as the most popular car in the USA from a European manufacturer. the Jetta was launched in India. technically based on the globally successful Golf. harmony of design and impressive dynamics make the Jetta what it is – a compact saloon radiating sporty elegance that you will want to 8 . Jetta 2. Introduction to The Jetta: In 2008.0L TDI Trendline and Jetta 2. As the name suggests. The Jetta is available in three versions with two powerful and efficient engines: Jetta 1.
The front headlights and turn signals are combined under an and louvers.Friendly layout and perfected ergonomics. F. Elegant chrome Trim on the side windows (Comfort line) and color-keyed bumpers. Attractive clear glass covers and emphasizes the sporty lines of the Jetta. Narrow gap dimensions on the body underline the high.000 units in the marketplace with TDI Clean Diesel engines representing 50 percent of all new Volkswagen vehicle sales by adults aged 20-34 over the next twelve months. The chrome-plated gear knob surround and Handbrake button introduce a level of refinement indicative of Volkswagen’s first-rate Build quality throughout.experience for yourself? The traditional Volkswagen qualities of reliability and a long service life ensure that the Jetta offers you supreme driving enjoyment. A rear window aerial ensures Chrome-plated radiator grille surrounds less radio reception. door handles and Door mirror housings with integral turn signals put the fi nishing touches to the stylish appearance of the Jetta. The Jetta’s world-class workmanship of all components and harmony of design are evident wherever you look. E. Marketing Objectives: To have sustained growth of the Golf family line of cars by increasing vehicles sales to 10.grade appearance and reduce wind noise to a minimum. All displays and functions have a driver-oriented. The interior fulfill lst the promise of the Jetta’s impressive exterior. user. With its streamlined silhouette. The easy-care “Vienna” leather upholstery creates an exclusive ambience and provides enhanced Sitting comfort (Comfort line). distinctive design and sporty yet elegant appeal. Design: Those who place high demands on life require a car that not only looks good but also delivers that extra bit. the Jetta offers all you would expect and more. 9 .
13.6 159cc petrol .0L TDI 1986cc Diesel.06.G.manual 10. At that time In Indian market Volkswagen Jetta Trendline 1. Manual. Automatic.36.339 Volkswagen Jetta Comfortline 2.096 10 .0L TDI 1986cc Diesel.5 kpl Rs. 14.10.082 Volkswagen Jetta Trendline 2. 16.3kpl RS 13.5 kpl Rs. 13.
These buyers may differ in their wants.Volkswagen Jetta STP ANLYSIS MARKET SEGMENTATION A). Markets consist of buyers. A company may operate in one or a few geographic areas. religion. heterogeneous markets into smaller segments that can be reached more effectively with products and services that match their unique needs. These areas are chosen because they have the largest reach due to the concentration of people in one area. race. 11 . and usage rates often vary with demographic variables. Demographic variables are also easier to measure than other variables. occupation. education. and nationality. locations. family life cycle. to find the best way to view the market structure. gender. Geographic segmentation: Geographic segmentation divides the market into different geographical units. generation. Marketers must try different segmentation variables. companies divide large. such as nations. These provinces have the highest populations with Volkswagen dealerships representing 105 out of 131 dealerships. needs.. buying attitudes. states. and buying practices. . family size. resources. 1. income. Through market segmentation. Consumer wants. Segmenting Consumer Markets B) There is no single way to segment a market. Quebec and Ontario. alone and in combination. The campaign will primarily target people living in provinces with metropolitan areas such as British Columbia. 2. counties. Demographic segmentation: Demographic segmentation vides the market into groups based on variables such as age. or it may operate in all areas but pay attention to geographical differences in wants and needs.
Volkswagen was quick to realize this and hence tried to segment the market on the basis of the behavioral patterns of its customers. Psychographic Segmentation Different people have different value systems.931. attitudes. This segment. This means that besides the practical function of the car the driver wants an experience while driving feeling the turns and acceleration. varying personality traits. Here it looked at whether there was increased buying during special occasions. how heavily or lightly was a the Jetta product used loyalty towards a particular category or 12 . particularly the Gen Y generation.000 to $80.Behavioral Segmentation Customers exhibit varying behavioral patterns towards different products. what was their user). 3.Males and females aged 20-34 earning $30. beliefs. As a result their needs and preferences also differ accordingly Volkswagen has kept this aspect in mind while designing it’s wide range of Jetta car to appeal to different audiences and in a way suit their self – image From rich end professional like the accord or high luxury car series .000 annually will be targeted for this campaign.000 people in Canada and represents 20 percent of the population. Different customers have different perceptions about different products and hence weigh the value derived from each product differently. Coupled with this driving experience is the knowledge that their actions make an impact on the environment and they want to choose carefully. likes to get to the point and make sure that what they see is what they get so research about options for fuel economy and performance must be readily available and accurate. separate self-image or self-concept and an altogether different way to look at life (lifestyle). This group is the largest among age groups as it represents 6. whether a substantial chunk of population looked for a specific class of benefits to be derived from its products. The typical psychographic profile for the campaign is the exhilarated driver. 4 .
These people have either owned a car before and were not satisfied by its power or fuel economy or value these features as first time buyers. Reducing their daily carbon footprint will draw these consumers to an alternative fuel choice when purchasing a new Jetta car. 13 . readiness to adapt to new technology and the general attitude towards the product.product.
pricing and distribution of your products and/or services easier and more cost-effective.TARGETING Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target audience will be the 20-35 males and females living in the Indian metropolitan areas earning an average to high income. 14 . According to industry professionals at Toyota Motor Sales. by 2010 Generation Y will buy one out of four new cars and truck in North America . generation X and Y segments. The beauty of target marketing is that it makes the promotion. Volkswagen Jetta is currently positioned between the economical and luxury segment attracting customers who enjoy a trendy but high profile car. According to Statistics India roughly 20 percent of the Indian population is between the ages of 20 to 35. Target Audience – Golf Family The target market of Volkswagen Jetta Indian for all of their vehicles consists of many different consumers including males and females in the baby boomer. The target audience prefers a quality car with 54 percent ranking quality as their top factor in a car purchase with cost and brand name and warranty following. USA. Target marketing provides a focus to all of your marketing activities. Target marketing can be the key to a small business’s success. Being environmentally conscious is important to this group but they also appreciate the power of a performance car and the fun in driving.
When AJAI acceleration scores are compared between the hybrids and the Golf as seen below. Figure compares vehicle price to fuel consumption of several vehicles that are the same size. targeting or positioning itself in the market.POSITIONING STRATEGY As already mentioned before.0 Honda Insight 2. shape. and price with great acceleration. it is clear that the Golf TDI is a well balanced blend of fuel consumption. Volkswagen has believed in introducing innovative techniques and practices in all its marketing strategies --. the Golf TDI vehicle can be seen as a substitute to competitor hybrid models. Among the major positioning strategies are: The Golf family line up from Volkswagen Jetta is being positioned by end benefit with fuel Consumption in mind. Below.be it segmenting. and in the same vehicle category as the Golf TDI. Diesel engines are very fuel efficient and since Volkswagen is the only automotive manufacturer in to offer a clean diesel engine in their vehicle lineup. The chart uses the base price of each vehicle and also the combined highway and city fuel consumption.9 15 . Vehicles AJAI Acceleration score Volkswagen Golf TDI 6.7 Toyota Prius 5. in Table 1. Many vehicles in India are tested by the Automotive Journalist Association of India or (AJAI) and given a rating score out of 10 for each category.2 Ford Fusion Hybrid 6.
as seen above. but the Fusion Hybrid also has a base price that is approximately $7.Only the Ford Fusion Hybrid has a higher AJAI acceleration score than the Golf. (AJAI and. and powerful car.CA) Together with the fuel economy vs. well priced. “Das Auto fur das next Generation” 16 . price comparison the Volkswagen becomes a choice for consumers who want an efficient.000 more than the base price of the Golf TDI.
The Bank has recently launched several value added initiatives and intends to become one of the country’s preferred and profitable private sector banks. in the wake of India’s economic liberalization. AKFED is an international development agency dedicated to promoting entrepreneurship and building economically sound enterprises in the developing world.000 people. To adhere to its vision of becoming the gold standard in customer service in Indian banking. customer friendly. Karnataka. Built on over 78 years of trust. DCB was converted into a Scheduled Commercial Bank on May 31. providing a comprehensive suite of “best in class” products for customers in Retail.DEVLOPMENT CREDIT BANK A new generation private sector bank. tradition and togetherness. DCB intends to offer an extensive range of products across its branches. Development Credit Bank (DCB) is the preferred banking services provider across 80 state-of-the-art branches across 10 states and two union territories. Delhi/ NCR. It had co-promoted HDFC in India in the late seventies. West Bengal and the Union Territories of Daman & Diu and Dadra & Nagar Haveli. Andhra Pradesh. it reported annual revenues in excess of US$1. Employing over 30. DCB has deep roots in India since its inception in the 1930’s.1995. The Fund is active in 16 countries in the developing world. Tamil Nadu.5 billion. AKFED operates as a network of affiliates comprising 90 separate project companies. and conveniently located branches across the states of Maharashtra. The Bank has a network of 80 state-of-the-art. Suitable variants of the basic products like savings and current accounts as well 17 . intensive training and service quality programmers have been initiated with customer delight becoming the key focus of the Bank. Goa. Rajasthan. Gujarat. This will become the lifeblood of DCB and act as its key differentiator. Haryana. Its promoter the Aga Khan Fund for Economic Development (AKFED) holds over 23% stake. It was the only co-operative bank. which successfully crossed over and thrived in the face of change. SME and Corporate Banking.
DCB has always taken an active interest in developing low-cost customer deposit products and providing for the needs of small and medium businesses in select regions. It continues to fulfill every consumer need with great enthusiasm. To Win – Teamwork Support the Society – Contribute Development credit bank providing a different type of services are given beloved. positioning the Bank for future growth. managing its interest rate risks and liquidity by providing an uninterrupted flow of funds. insurance and bonds make the product offering complete. DCB is one of the chosen destinations for aspiring banking professionals. DCB values are: • • • • • • • • • Treat Everyone with Dignity – Respect Do What is Right – Ethical Be Open & Transparent – Fair Sense of Urgency. Demat Account and a range of investment products like mutual funds. The India employee teleconferences and introduction of performance-based incentives have already charged the existing work force.as innovative products such as the ‘DCB Trio’ and ‘Easy Business. Given its reputation for being a non-hierarchical and dynamic organization.’ keep DCB ahead of the pack. individuals and businesses. The Bank is also suitably equipped with the latest versions of Finacle from Infosys and Oracle to provide seamless service to its customers. 18 . Passion & Energy – Dynamic Go the Extra Mile & Find Solutions – Stretch Improve Continuously – Excellence Play as a Team. DCB bank vision is is to be the most innovative and responsive neighborhood community bank in India serving entrepreneurs. The Bank has an active and robust treasury. Since its inception.
The people in a given segment are supposed to be similar in terms of criteria by which they are segmented and different from other segments in terms of these criteria. it is homogeneous within the segment (exhibits common needs). and it can be reached by a market intervention. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.Accounts • Savings Accounts • Current Accounts • Deposits Investment Services • Demat Account • Mutual Funds • Life Insurance • General Insurance • DCB Smart Trade Loans Privilege banking NRI Services • Operative accounts • Deposits • Forex Services • Remittances STP ANLYSIS Segmentation Market segmentation is a concept in economics and marketing. Demographic • Location: o o • Occupation : o o • Age : o o Senior citizens Minor Business person salaried class (private or government ) Metros cites divisional area segmentation: 19 . A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs). 1). The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. it responds similarly to a market stimulus.
POSITIONING STRATEGY Development credit bank has positioned itself as bank which gives higher standers of services through product innovation for the diverse need of individual & corporate clients. GIDC in Gujarat TARGETING STRATEGY Target market: Corporate banking market: These markets target the industries & fulfill their financial need. Mobile refill. Retail banking market: This segment is for retail investor & provides them short term financial credit for their personal. So they want to highlights following points in their positioning segment: Customer centric Services oriented Product innovation 20 . bill paying o i.2) Psychographic Segmentation Lifestyle o People who believes in modern banking with higher set of services o i. Travel currency card 3) Geographic segmentation: DCB bank provide to a mega city or some different target area ex.e. Internet banking o i. Capital market: This segment is target on the long term need of individual as well as industries.e. house hold needs.e.
they were still a very traditional company. Later that same year Domino's corporate history was to begin in Australia with its first franchise in Brisbane.Tom Monaghan. 21 .. it was not until much later that competition forced them to add a medium and extra-large sized pizza. in his first restaurant somewhere in the 1960s. Tom revitalized the image by changing the name to Dominos Pizza. the founder of Domino's Pizza. and the history of Dominos Pizza is similar to its rival Pizza hut. two brothers started it with borrowed equity in the sixties. which was jointly run by them until James traded his share for a second hand car. on the East coast.S.A. In 1983 Dominos Pizza opened its doors in Winnipeg. • By the late seventies there were over 200 franchise pizza businesses in the States and Dominos Pizza was ready to go International. The pizza menu included just two sizes of dough. • The locations for Domino’s Pizza grew quickly from here as they sprung up in all sorts of diverse places including Bogotá. There were no such things as side orders you could have Pizza. and in the same year opened its one thousandth store. Domino's Pizza menu had been kept very simple and streamlined. they only sold one type of pizza crust which they named the regular pizza. DOMINIO’S PIZZA • Dominos Pizza is the second largest franchised pizza chain in the U. Domino's Pizza dough was shaped by tossing the dough and pulling it into shape. Tom and James Monaghan bought a small Michigan Pizzeria called Dominick's. pizza or Pizza and you could only drink a Coke with it. Despite Domino's Pizza springing up diverse locations.
In 1993 Domino Pizza discontinued this policy and stated that if a customer was unhappy they could have a new pizza or a refund. as the same year they opened their five thousandth store. for the first time in twenty five years the company was being forced to react to market demand. At the same time the company hit the African continent as they opened a store in Egypt. dude!" However the benefits to Domino Pizza was enormous as millions of kids were to hear the name of Domino Pizza endorsed on celluloid. • For many years the company had advertised that if the delivery of their pizzas took longer than thirty minutes then the pizza would be delivered free. By 1994 Dominos Pizza marketing policy widened as chicken wings were introduced to the menu. By 1996 Dominos Pizza website was launched and the company declared global sales of nearly $3 billion. this was obviously a reluctant move as it was bread sticks.• In 1989 the history of Domino's Pizza was to change when the Deep Pan pizza was introduced. This was parodied by the Teenage Mutant Ninja Turtles movie which specified the "pizza dude has 30 seconds" to complete the delivery. Domino Pizza dough was already on hand and the making of bread sticks is not so different. The major competitors of dominos are: • • • • • • • Pizza hut Pizza corner MacDonald’s Barista Café coffee day Sab way Papa john’s 22 . This move consolidated the financial base and ensured the growth of Domino's Pizza. The turtles pizza was late and they received a refund of $3 for "being two minutes late. • The wind of change had started and by 1992 they were to introduce the first non-pizza item to their menu.
the University of Michigan announces Brandon will serve as its next Director of intercollegiate Athletics.Patrick Doyle as Brandon's successor .Concurrently. • Dominos focus on their values to customer and offer pizza and Italian delicate at affording price to middle class Indian customer . elect j. Thus they adopted to Indian economic in term of purchasing power and disposable income of middle class Indian. and globalization. 23 . sausage pizza and extra-cheese pizza chairman and CEO David Abandon steps down as CEO effective March 7 and the Board of Director's Successor . This year marked the start of some of social economic and culture change in our country.• Dominos made their entry India in 1995 when the country was marching in to an era of liberalization. Domino’s proudly boasts its research-backed wins over Papa john’s and pizza Hut in a national taste test of hand-tossed pepperoni pizza. Dominos opened its 9. privatization.dominos has 275 outlets in 55 cities across 20 states this is the largest in term of fast food restaurant. • In 2010 : After years of languishing near the bottom of consumer taste perception studies.00th store on March 11. Brandon will be retained by the Copan as a Special advisor for the remainder of 2010 and continue as a non-executive Chairman of the Board.
Socio-economics. China. Russia. Algeria. b1. Cyprus. UK. d) 24 .urban (a1. upper middle class. Now Domino’s Pizza is serving more than 80 countries including Pakistan.STP ANLYSIS Segmentation Market Segmentation: Market segmentation of Domino’s Pizza is quite simple and easy to understand. They segment low and high incomes and business class families which can spend money on the best pizzas in the market.35to 50 years. Region Dominos outlets in different countries are a way of segmenting their market according to to finding out potential market. high class. metros. Psychographic: Domino’s Pizza psychographic segmentation includes people with having good attitude about food sense especially pizza group. and Bangladesh etc. City They also segment the cites class i. India. a2. class ii.50+ years.USA. c. middle class. 13to21 years .21 to35 years. b2. It serves all types of personalities as they don’t have any product for specific personality. But they go wide in this thing. Age: Under13 years. Family income: Lower middle class. small towns in Indian market . Geographic: Geographic segmentation of Domino’s Pizza is worldwide. Demographic: Domino’s Pizza general market segment is younger generation.
Behavioural: Domino’s Pizza behavioural segment is the class where people love to Spend money on eating. 25 . young adults .first time.they aim basically at the middle and upper class income people. They mostly targeted first time user with special test. regular. Loyalty status – low. high User status . metros and smaller towns In demographic segmentation their main target is the teenager and collages student (13 to 21 year). on user. TARGETING STRATEGY In geographically country they targeted countries where no dominos outlet initially opened in class ii cites and then have now moved to class I. medium.
26 . When customer thinks of party and desired to have pizza. Comparative point of parity: In these point at the time dominos have their own customer.but look for quality and service. domino’s pizza only comes in mind. who do not bother about spending . The ambience and décor of all dominoes’ pizza outlets are good and specious. They concerted on turnover of cover and cater to customer who don’t have time to spend on food and just stop over for refreshment moreover .Domino’s earn 60% revenue from home delivery and 40 % from restaurant Point of parity: Category point of parity – domino’s pizza has to deliver or serve pizza in less time as compare to other main course food items served in restaurant.POSITIONING STRATEGY Point of difference: The major point of difference between pizza competitors to concentrate on in restaurant dining. Whenever customer wants to have pizza at home they think calling domino’s and ordering for it because they are expert in home delivery of pizza. Domino’s aims at fast home delivery of pizza.dominos mainly looks in to home delivery of pizza and expert in it.
Development credit bank is a most power full back ground of Aga Khan Fund for Economic Development and they are achieving their goal oriented they provide different types of services with high expectation of customer . Most consumers consider fuel economy when purchasing a car and with the rise in acceptance of the clean diesel technology Volkswagen is first to market in this category.Conclusion The Volkswagen company.they mostly senior citizen targeted or metros cities and cover the market . And they adopting the 30 minute companying that not deliver with in the time period it will be back of order. Volkswagen Jetta has high positioning in India and is in a unique position of being an affordable alternative to consumers looking to balance fuel economy with performance. The 75thAnniversary provides an opportunity promote their reputation and technology to an audience who is ready to appreciate their vehicles. originating in Germany. Third and last one is domino’s pizza is one of the largest value chain system and they are oriented with service with quality and cover to the youngster or collagen all over dominos and other competitor market is somewhat different rather than other.Volkswagen s challenge is to raise awareness of their unique position and promote their vehicles in the competitive market of affordable cars. 27 . Known for their affordability and reliability for the average family. Volkswagen has exceeded consumer demands by expanding their model line to highlight valued characteristics creating global brand awareness with a strong reputation for reliability and strong brand loyalty. is known as the "people's car".
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