KALKAJI, NEW DELHI 2010-2012

PROJECT REPORT ON Preference of JIMS students while selecting PGDM specialization

Submitted in partial fulfillment of requirement of PGDM

PGDM-III B BATCH -2010-12

Submitted To: Name of Guide: Mr. Ajay Pandit

Submitted By: Name: Anjali Mishra (73) Mukesh Mishra(94) Neelima Singh (96) Neha Saxena (97) Snehal (116)

INDEX RESEARCH METHODOLOGY Title Of the Study Objective Of Study Hypothesis formulation Information Need Sources of Data Sample Design Limitation of study DATA ANALYSIS AND INTREPRETATION Analysis & Interpretation Of Data SUMMARY OF FINDINGS CONCLUSIONS AND RECOMMENDATIONS QUESTIONNAIRE BIBLIOGRAPHY .

H2. It includes surveys and fact finding enquiries of different kinds. OBJECTIVE OF THE STUDY – “To determine the preference of PGDM. JIMS students while selecting specialization.Family and Friends plays an important role in deciding the specialization. or of a group.Girls like HR as a specialization more. whereas .80% girls like HR as specialization. HYPOTHESIS FORMULATION – H1. The major purpose of descriptive research is description of the state of affairs as it exists at present. INFORMATION NEEDED FOR RESEARCH – Motivational factors Personality Information on gender Attitudinal preferences Choice DESCRIPTIVE RESERCH DESIGN Here we are using descriptive research design for our study. H0 (2) – 75% students think their decision is influenced by their family and friends. H0 (1) . Descriptive research studies are those studies which are concerned with describing the characteristics of a particular individual.RESEARCH METHODOLOGY TITLE OF THE STUDY “A STUDY ON PRFERENCE OF JIMS STUDENTS WHILE SELECTING PGDM SPECIALIZATION.

2.JIMS Campus. c) Selecting the sample. Kalkaji TIME. b) Designing the method of data collection. Questionnaires SAMPLE DESIGN STEPS IN DESIGNING SAMPLE 1. SOURCES OF DATA PRIMARY SOURCE OF DATA Here in this research we have selected primary source of data. e) Processing and analyzing the data. The design in such studies must be rigid and not flexible and must focus attention on the following.10 am to 4 pm. A well structured questionnaire is prepared to collect the information from selected sample size. 3. a) Formulating the objective of the study.diagnostic research studies determine the frequency with which something occur or its association with something else. Framing the sampleStatic population because respondents will be found in classrooms and respondent is chosen from attendance sheets. d) Collection of data. Defining the target populationSAMPLE ELEMENT . f) Reporting the findings. SAMPLE ELEMENT – Classroom EXTENT.JIMS students pursuing PGDM. Identify an appropriate sampling procedure- .

10 2nd year Sec A – 25 Girls.10 Sec B – 25 Girls.15 Boys. Sample sizeSample size.50 Girls – 50 1st year Sec A – 25 Girls.10 Boys. Mostly of them are closed one and 1-2 will be open one.15 QUESTIONNAIRE DESCRIPTION Around 10-12 questions will be prepared for questionnaire.100 Boys.15 Sec B – 25 Girls.10 Boys.Probability sampleSimple random sampling- 4. LIMITATION OF THE STUDY .15 Boys.

1. 2. 1 8 9. Importance of parent advice 1 5 6. Very impo important neutral not so imp Unimpor. Very impo important neutral not so imp Unimpor. Importance of faculty suggestion Importance of senior advice 1 7 8. 4. Importance of friends advice 1 6 7. 1 2 3 4 Remarks Respondent M F Yes N no 3.Variable No. Very impo important neutral not so imp Unimpor. Variable Name Identification on the basis of gender Experienced Selection of specialization Importance of gender factor Column Required 1 1 1 1 Column No. Very impo important neutral not so imp Unimpor. Very impo important neutral not so imp Unimpor. Very impo important neutral not so imp Unimpor. Hr fin mar Very impo important neutral not so imp Unimpor. Past academic background 1 9 10. Future career prospects 1 10 . 5.

11. Grade marks 1 11 12. . Very impo important neutral not so imp Unimpor. 1 13 Very impo important neutral not so imp Unimpor. Respondent personal inclination Respondent work experience 1 12 13. Very impo important neutral not so imp Unimpor.

DATA ANALYSIS- .

Thanking you GUIDELINES 1 Thus questionnaire has two parts viz. as per our curriculum we have to undergo the project of marketing research.” Dear Sir/Madam We. 3 Please be frank in your responses.QUESTIONNAIRE “A STUDY ON PRFERENCE OF JIMS STUDENTS WHILE SELECTING PGDM SPECIALIZATION.Personal details PART B – Question regarding topic.A Respondent = PGDM Students Gender = Experience = 1. Male Female Marketing Human Resource Finance . 2 There are no right and wrong answers.G. PART. We request you to co-operate and spare your precious time by answering the following details & questions. We are conducting a survey to prepare a project repot on above title.D. student of JIMS. PART-A and PART-B PART A .M. KALKAJI. Which of the specialization you will choose from the followings. New Delhi doing our 3th tri P.

Importance of PAST ACADEMIC BACKGROUND while selecting Specialization in PGDMImportant Not so important . Importance of FACULTY ADVICE while selecting specialization in PGDMVery Important Neutral Unimportant Important Important Important Important Not so important Not so important Not so important Not so important 6. Importance of SENIOR’S ADVICE while selecting specialization in PGDMVery Important Neutral Unimportant 7. Importance of FRIEND’S ADVICE while selecting specialization in PGDMVery Important Neutral Unimportant 5. Importance of PARENT’S ADVICE while selecting specialization in PGDMVery Important Neutral Unimportant 4. Importance of GENDER while selecting specialization in PGDMVery Important Neutral Unimportant 3.2.

Very Important Neutral Unimportant Important Not so important 8. Importance of PERSONAL INCLINATION while selecting Specialization in PGDMVery Important Neutral Unimportant 11. Importance of GRADE MARKS while selecting specialization in PGDMVery Important Not so important Important Unimportant Neutral 10. Importance of FUTURE Specialization in PGDMVery Important Not so important CAREER PROSPECTS while selecting Important Unimportant Neutral 9. Importance of WORK EXPERIECE while selecting specialization in PGDMVery Important Neutral Unimportant Important Important Not so important Not so important .

. He also provide in-depth information about different type of questionnaire i. New Delhi.e.EXECUTIVE SUMMARY We have done a Marketing Research on the topic “Preference of JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL student while selecting PGDM -specialization” given by our professor Mr Ajay Pandit for the completion of two years program of post graduation diploma course of management . The report consists of formation of Questionnaire. In this project report. we have prepared a finding chart and obtained a final result on the prescribed finding been compiled by us. Analyzing the finding and gaining the result thereof by the proceeding findings as per the responses given by the respondent. firstly. . top of mind. After filling up a questionnaire. we have formed a questionnaire as per the guidelines given by our faculty. aided and unaided which have been entered in our questionnaire and also help us to gain very effective report on our study conducted in JIMS kalkaji. He provide us prolong knowledge about the techniques of forming questionnaire. Thus the whole report concluded that girls prefer human resource specialization more in comparison to boys and also check out factors which are affecting them during making choice of their stream of specialization.

6. So. 2. 7. PARENT’S ADVICE while selecting specialization in PGDM is important. 3. 9. lecturer. friends and senior’s advice are taken into consideration. . 12. Whereas grade marks doesn’t play much important role in selecting specialization. 4.CONCLUSIONS 1. Future Career prospectus is most important while selecting specialization. Work experience is one of the important factors for decision making. From above findings we get the result that most of girls are interested in selecting HR as a specialization in PGDM. 8. Senior’s advice also plays an important role. 11. Personal inclination also plays a major role in selecting specialization. 5. Most of the students also belief that Faculty’s advice is also necessary. While selecting specialization gender plays an important role. from above conclusion we can see that case of girl they mostly prefer Human resource as a specialization in PGDM. And while selecting specialization parents. 10. Students past academic background are also important in selecting specialization. Very few students think that grade or marks is not very important for selecting specialization. Friend’s advice is also influence a lot while selecting specialization.

3. 5. 2. Importance of friends advice in selecting specialization 52% respondents responded that friends advice is important in choosing specialization whereas 4% are in view that friends advice are unimportant in choosing specialization. . Importance of faculty advice in selecting specialization 43% students are in view that faculties advice are important. 41% of respondents are in view that faculties advice are very important whereas 2% students have view that faculties advice are unimportant.SUMMARY OF FINDINGS 1. 6. Importance of past academics background in selecting specialization 44% students are in view that past academics background are very important in taking decision while selecting specialization. 4. Importance of senior advice in selecting specialization 58% of students are in view that senior advice is important in selecting specialization. Importance of parents advice in selecting specialization 42% of respondents are in view that parents play an important role in taking decision whereas 3% are in view that parents advice is not so important. Importance of gender in selecting specialization 18% of respondents are in view that gender plays a very important role in selecting specialization whereas 11% are in view that gender is unimportant in selecting specialization.

Importance of grad marks in selecting specialization 13% of students responded that grad marks are very important whereas 3% have view that grad marks are unimportant in selecting specialization. 23% have neutral view whereas 3% have view that it is unimportant in selecting specialization.7. 10% respondents have view that it is neutral. 9. Preference of girls preference while selecting specialization 46% of girls like to take HR. Importance of future carrier prospects in selecting specialization 58% students have view that future carrier prospects are very important. Importance of work experience in selecting specialization 45% of students are in view that work experience is important in selecting specialization whereas 7% have view that work experience is unimportant in selecting specialization. . 10. 30% finance and 24% of girls would like to take marketing as their specialization. 8. Importance of personal inclination in selecting specialization 23% students are in view that personal inclination is not so important. 11.

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