A Project

On

Geo TV Network

Geo TV Network

Lamha Lamha Geo

The Islamia Uni61versity Of Bahawalpur

Geo TV Network

Project On Geo TV Network
Submitted to: Sir Shahid Nawaz Submitted by: Naveed Ahmed Roll # 37 BBA (HONS) 2nd Semester

The Islamia Uni61versity Of Bahawalpur

Special thanks are also extended to Mr. Department of management Sciences ACKNOWLEDGEMENT F irst of all. constructive comments and continuous encouragement through out the research. Mr. Syed Zulfiqar Ali shah (HR Head. Mr. GEO). Saddiq Bloch (Cameraman. GEO) and Mr. Also thanks to all of my friends Mr.Behzad. who has given us the strength and determination to make this research. we are thankful to Almighty Allah.Geo TV Network Session (2008-12) Date: June 12. Muhammad Ahmed. Sincere thanks are also extended to all those who have helped me to complete my report. Mr.s I would like to express our sincere gratitude to Sir Shahid Nawaz our teacher.They all put their efforts together in the form of an excellent group with coordination and high spirits. GEO). Mr. Hafiz M.umer and others . GEO). for their assistance in data collection. 2009. Mir Ibrahim-Ur-Rehman (CEO. Shadaat Tayyab (Corporate Head. GEO). Shaheen Raza (Regional Sales Manager.   The Islamia Uni61versity Of Bahawalpur . for his valuable guidance. Mr.

causing an intense competition among the industry participants. Geo entertainment. (Advertising on the channel). This is part of the Jang Group of Companies. It is basically a family business they have no external shares.Geo TV Network     EXECUTIVE SUMMARY Geo network is a subsidiary of Jung Media Group whose CEO is Mir IBARAHIM REHMAN. Geo Super. The marketing department is divided into two departments i. Geo News. The main product through which Geo earns it revenue is airtime. Therefore. AAG. It is a Private limited Company and has 100% internal shares (family shares only). product marketing which deals with programs and events while the other is trade marketing which deals with airtime.So far Geo has not reached even its break-even The Islamia Uni61versity Of Bahawalpur . The market of electronic media is expanding with increasing speed. The programs are distributed through a cable network. namely. It comprises of a set of four different channels. the biggest and strongest group in media of the Private Sector. Its revenues are generated only through sale of commercial airtime. this marketing plan mainly concerns with the marketing strategies related to airtime.e.

It is not actually a manufacturing business rather a service business that generates cable TV channels.……………..7 Vision Statement………………………………………………………………………………..10 (PLANNING) GOALS & STRATEGIES…………………………….…………………………………………….….4 GEO Television Network…………..………………………….11 Short Term Goals…………………....………………………..6 Introducing GEO TV……………….………………………. TABLE OF CONTENTS COMPANY DESCRIPTION……………………………………………….6 Mission Statement…………………...………………………7 Intermediate Goals……………………………………………………………….…………………………9 Company Logo……………………………………………………………….…………………………9 Value Statement……………………………………………………………….…………………………………………..……………………………………………....………………………..10 Logo Application……………………………………………………………………………………….…………………………………………….....8 Basic Objective…………………….4 History of GEO……………………………………………………………………………...…………………………………………….…………………….7 Long Term Goals……………………………………………………………….Geo TV Network point and have not earned any profits yet..7 Strategic Planning Operational Planning The Islamia Uni61versity Of Bahawalpur ...

..16 Types of Products………………………………………………………………............Geo TV Network Growth Strategy……………………………………………………………….......19 External Environment………….....................15 Revenues……………………………………………………………….....................…………………………………13 Weaknesses………………………………………………………………......................……………………………………………………………………….............................16 Market Share……………………………………………………………….................................15 CORPORATE PROFILE…...........................................................8 SWOT ANALYSIS……………………………………………..................13 Strengths……………………………..............................................…........15 Financial Resources ………………………………………………………………..............………………………………14 Opportunities……………………………………………………………….........................16 Channels………………………………………………………………..................................14 Threats………………………………………………………………......20 Leadership Style…………………………………………………………………………………………20 The Islamia Uni61versity Of Bahawalpur .......…………………………………15 Nature of Business………………………………………………………………....................16 Competitors……………………………………………………………….........................................19 LEADING………………………………………………………......15 Type of Ownership………………………………………………………………..........…………………………8 Crisis Management…………………………………………………………………………………...............15 Target Market………………………………………………………………...19 Production Capacity………………………………………………………………………….…………………………………..................

.44 Conclusion…………………………………………………………………………………46 References………….......26 Departmentalization of GEO………...…………………………..21 Internal Culture…………………………………………………………………………………………21 Motivation…………………………………………………………………………………………… ...……………………………………………………....………………………………………………………………..27 ii.GEO………………………………………………………….22 ORGANIZING…………………………………………………23 Level of Management/Designation......……..……………………………………………………20 Internal Communication……………………………………………………………………………….………………………………………………………………..Geo TV Network Internal Environment……………………………...26 Leading Designation……………….27 i..……………………………………………………..………………………31 Human Resource Management of ...………….....36 CONTROLING Achievements and Awards…………………………………………………………………………..24 Decision making Style……………………………………………………………………………….…………………...…………….………………………………...…………………………………………………47 The Islamia Uni61versity Of Bahawalpur ..………………………………………….………………………………….. Functional Departmentalization…………………………….. Geographical Departmentalization…………………………..28 Departments/Divisions……………..…………….24 Organizational Chart…………….... ………………....20 Level of Informality…………………………………………………………………....………………………….24 Span of Control……………………..26 Delegation Process…………………………………………………………………………………...23 Organization Structure…………….....……………………………........

consisting 25 cities. technology partners. begin as recruitment campaign attracts attention of 40. key vendors. transponder and Dubai Media City are finalized 5-Jan 2002 Construction of state-of-the-art HQ studios and offices begins 10-Jan 2002 Construction begins at Dubai Media City for offices and transmission studios The Islamia Uni61versity Of Bahawalpur . strategy and implementation plan 2-Dec 2001 String of nationwide interviews.000 applicants 20-Dec 2001 Contracts with builders.Geo TV Network   History of Formation of GEO Network 1966 Letter to the President of Pakistan asking him to permit private sector television to combat the propaganda war Sep 1990 First feasibility/research paper on TV potential in Pakistan completed for GEO followed by national and International study tour Dec 1991 Made first pilot for first new show for GEO. then named "Newsreel" Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1 Aug 1996 Due to political confrontation GEO launch postponed 1998 First advertisement in all major newspapers of Pakistan looking for television talent and announcing GEO for the first time July 2001 Largest HR recruitment campaign launched Nov 2001 BBC Technologies hired as technical consultants for GEO 15-Nov 2001 Core team of the channel is established to chalk out policies.

BBC shows GEO footage. The under training news team is put to the test with 4 hours of non-stop test transmission. writers and camera operators starts! 1-Jun 2002 First batch of trainees graduate are sent to different areas of Pakistan equipped with necessary recording equipment 14-Jun 2002 Bomb blast at US consulate takes place. frequency kept secret 15-Aug 2002 Cable Operators start tuning into secret frequency and begin airing GEO's test transmission without channel's consent 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to cable operators.Geo TV Network 1-Feb 2002 A senior team of int'l consultants lands in Pakistan to complete recce for training 1-Mar 2002 the initial batch of 200 candidates for training are recruited 1-Mar 2002 Television equipment worth millions begin to arrive in Pakistan for the training process 1-Apr 2002 Training by 16 foreign producers. reporters.e. 2002 A team of senior journalists takes over Dubai office to prepare for test transmission 5-Aug 2002 First signals from satellite are tested 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 24-hour news content. Jul 30. HQ and offices completed. GEO Water and GEO Washing Powder 11-Sep 2002 First advertisement announcing GEO frequency 30-Sep 2002 Construction of state-of-the-art. Team moves in from training camp The Islamia Uni61versity Of Bahawalpur . GEO Biryani. BBC producer visits training camp and commends GEO team for excellent coverage. introducing them to the channel and getting their feedback 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is copied and imitated by local brands i. about a kilometer from training camp. Exclusive footage makes headlines across the world.

“The National association of Broadcasters (USA). Geo TV is the first South Asian Urdu language channel to provide content comparable with excellent television broadcasters. Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch. INTRODUCING GEO TV GEO TV was established in May 2002. is held at Mohatta Palace in Karachi 11-Mar 2003 London and New York Bureaus made operational 20-Mar 2003 Geo and CNN sign partnership contract for collaboration 7-Apr 2003 Geo begins transmission in UAE through E-Vision 14-Aug 2003 Geo completes its 12 months of non-stop on air transmission       GEO TELEVISION NETWORK GEO started its test transmission on August 14. truth revealing news and informative programs. Regular transmission started on 1st October 2002. hot talk shows. Consistently scoops all rival broadcasters on major news events. Test transmission started on 14th August 2002 on the PAS 10 digital satellite. Geo is known for its unique entertainment. with duration of 2 hours per day. It launched the first interactive infotainment programs in Pakistan. Besides seven bureaus in Pakistan. a robust international network feeds live content from The Islamia Uni61versity Of Bahawalpur .” To build a reputable identity in a cluster of different channels in just a period of four years was not an easy task. World’s largest association of broadcasters has honored GEO with the “Award for Quality” declaring it an international standard television channel. 2002. Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market. engaging and empowering the viewer.Geo TV Network 11-Jan 2003 Launching ceremony of infotainment and entertainment programs.

Washington and London. reporters. BBC producers. Intelligent Media Consultant has given formal multi-disciplinary training to 500 members of GEO staff including all producers. editors and presenters were split in Dubai and Karachi for 5 months to complete the training.Geo TV Network New York. camerapersons and editors.           Mission statement GEO informs and entertains while celebrating cultures and prompting dialogue in the spirit of "live and let live". Its member team comprising of CNN.           The Islamia Uni61versity Of Bahawalpur . writers. cinematographers.

viewers. It will highlight the issues of concern and the cultural richness of its people through information. thereby creating viewer loyalty and response. through quality programming based on issues. GEO will provide entertainment audiences can relate to. discussion and entertainment. GEO will invest in human resources as it recognizes it to be the foundation upon which the GEO The Islamia Uni61versity Of Bahawalpur .Geo TV Network              Vision Statement “GEO will be the voice of freedom from the Asian subcontinent. GEO will forge an alliance amongst its three stakeholders . advertisers and shareholders to maximize viewer ownership. GEO will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information.

• We embrace change. thus fulfilling the promise associated with its creation. • We value our Viewers.   Value Statements • We are a team.Geo TV Network future will be built. • We encourage self-development. • We respect each other.”         Basic Objective Like all for-profit organizations. • Consistent entertainment service and production quality. • We hold high expectations. • We provide exceptional service that leaves an impression. The Islamia Uni61versity Of Bahawalpur . It is this very foundation that will allow GEO to attain and sustain a leadership position. GEO’s basic objective is also revenue generation. • We support our community.

Geo uses three such distinctive applications of the Parent Identity.Geo TV Network     Company Logo All companies must have a pictogram. accurate and timely 24hour news in ‘Urdu language’. An animated spot. which is unbiased. The Urdu alphabet ‘Jeem’ cutting through from the TV Screen in a sharp angle connote the ‘GLOBE’ and the overall formation of the composite represents ‘EYE ON WORLD AFFAIRS 24 HOURS A DAY’. Corporate Emblem: Whereas the Logotype of Geo uses a sharply angled. cropped and embedded The Islamia Uni61versity Of Bahawalpur . The Geo logo represents many aspects of its business in true colors. The logo has been warmly received by the Pakistani audience and in a short span of time has come to represent Quality Broadcast with great production and content values. stakeholders and employees. ‘Peela-Neela’ was specifically aimed at unveiling the ‘Design Rationale’ of the logo to the audience. The Orange represents “DAY’ and Blue represents ‘NIGHT’.    LOGO APPLICATION All good identities have flexibility for Primary applications but Secondary and Tertiary applications as well. a. GEO’s Logotype enjoys the same reputation with our audience. Representing the true strength of the channel. or single visual statement that represents the entire idea behind that symbol.

g.Geo TV Network image of the Urdu alphabet ‘Jeem’. the present short-term goal is to launch a youth channel and a sports channel within six months. Intermediate goal: The intermediate goal of GEO is to increase their channels to 11 within the time limit of 3 years.O. Geo is the only TV Company that allows its Logo to be adapted to direct relevance to its ‘special events and occasions’ PLANNING And GOALS Short Term Goal: The short term goals of GEO keep on changing however. Logo Versatility: With the realization that our logotype gives us enormous strength. e. Either they will be launched together or one after the other. b. This pattern represents the Global presence of Geo covering and delivering Faster Firsts to its audience. C. The permission has been granted to launch the youth channel but the sports channel is still acquiring permission . the Corporate Emblem is a repetition of the complete alphabet.E. PLANS The Islamia Uni61versity Of Bahawalpur . Long Term Goal: When asked about the long-term goal we were told that it is highly confidential and only known to the Upper level management.It will be acquired soon.

GEO has experts in all fields. They evaluate the goals set by the management as to how close they are to achieving their objectives. Unfortunately. In this team. and how much they have achieved. Growth Strategy GEO’s strategy is to make the HRM department strong and competent as HRM department is the base of the organization. Its like an Octopus.     The Islamia Uni61versity Of Bahawalpur . This will benefit GEO and increase the growth of the channel. no organization can ever be perfectly prepared for every eventuality. however because it is impossible to forecast the future precisely. they have set a whole team for the management of crises. They do so by providing training to the newly hired employees. the head of that department informs the team about it and they team finds a solution to the problem and terminates it. When a certain department faces any problem.Geo TV Network Strategic Plans: Operational Plans: Geo has a network. which handles all the business units in each department. Crisis management Geo has not faced any such crisis yet however. The BOD or “Top management” is responsible for such type of decisions. the head is the Network and each tentacle is a business unit. If Geo has not achieved its required goals they take feedback and change their operational plans accordingly.

First to bring the 'Breaking News' concept in Pakistan. Goodwill as the largest media group in the country. (Election 2002 special transmission and coverage). First to start political satire in Pakistan depicting current and past heads The Islamia Uni61versity Of Bahawalpur .Geo TV Network               SWOT ANALYSIS Strengths: New ideas and concept with fast execution has become a trademark of GEO -. Unbiased. Most competitive work team.7 hours before the nearest competitor. First to use videophones in Iraq and Afghanistan and remote regions of Pakistan for live coverage.'Fastest Firsts'. Here is a look at just some of them: For Example: First to give election results -. accurate and timely 24-hour news in ‘Urdu language’.

Zindagi campaign with Shahzad Roy -First action based reality show – Police First to conduct the largest and most aggressive recruitment and training campaign in the history of Pakistan. cast and budget (Umrao Jan Ada). First to have live link-up with USA & UK. -. (GEO Eidi). First television marriage -. First channel with international graphics applications.GEO Poll First to launch interactive infotainment programmes. (Al-Qaeda Defence shootout). First to initiate interactive live Polls. "Faslay" and "Lakhon Mein Teen".000.000 in a twelve-hour period through call-ins on a premium rate number. creating history in the entertainment arena of Pakistan (1-2-3 campaign). First to introduce bilingual News Tickers. First channel to take a game show to people's homes all across Pakistan – (GEO aur Jeeto) First to telecast live telethon in Pakistan. The telecast raised Rs 6.Geo TV Network of state (Hum Sub Umeed Say Hain). -. 6. First to telecast a live police encounter.500.(Shaadi Online) First to produce a The Islamia Uni61versity Of Bahawalpur . First to distribute Rs. Created the country's biggest blockbuster production utilising the largest sets.000 worth of gifts in 23 cities in 48 hours. The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet Meray". (Aalim Online) First to run 2 soaps back to back 4 days a week. First to have representatives of two religious sects on one platform openly presenting opposing viewpoints.

Threats: Fear of competition: Especially in entertainment because of new channels.Geo TV Network matrimonial reality show that rocked the nation -. First channel to have its logo and brand name copied and used by everything from water to tractors. Employee turnover : Geo’s employee turnover is under 5% The Islamia Uni61versity Of Bahawalpur . Lack of innovation in the entertainment scene. Opportunities: Growing awareness about GEO of the people. Weaknesses: It is a newly established company so it is still under the learning process. GEO Taleem.Shaadi Online First to telecast animated political cartoons. They are attracted towards entertainment. GEO Entertainment. GEO Dunya. Increase in viewer-ship Improvement of Pakistan’s terms with India. Because Pakistan has no institute that provides formal education on this field they are required to have all employees trained from foreign institutions. First to introduce segmented News sections like GEO Travel. It increases cultural activities.

Los angles and London. Type of Ownership It is a Private limited Company and has 100% internal shares (family shares only). They also offer different fields of jobs. Geo is based in Dubai and is broadcasted for South Asian viewers of M. the biggest and strongest group in media of the Private Sector. Financial Resources It is basically a family business they have no external shares.Geo TV Network New channels attract GEO qualified and trained employees by offering them 3 times the salary they earn at GEO. North America and UK. of burros in Pakistan a robust network feeds regularly live content from New York. These demands are difficult to meet for GEO. CORPORATE PROFILE Nature of Business It is an International Electronic Media service providing News and Entertainment services.  Revenues The Islamia Uni61versity Of Bahawalpur . This is part of the Jang Group of Companies. Besides. Target Market Geo plans to target the Masses. Canada.E. Europe.

Star plus etc. STN. Entertainment. which is easily accessible.1 channel in Pakistan. Types of products News. Geo is trying to compete with PTV and trying harder and harder to be the No. (Advertising on the channel). are GEO’s major competitors among satellite channels. PTV. ATV etc.Geo TV Network Its revenues are generated only through sale of commercial airtime. Products It is not actually a manufacturing business rather a service business that generates cable TV channels namely: 1) Geo News 2) Geo TV(entertainment) 3) Geo UK(infotainment) 4) Geo USA 5) Geo Super 6) Aag TV Market share:  It stands to satellite channels viewed in the Pakistan and 2nd to National channels in Pakistan.. and Infotainment. Other satellite channels like Sony. The Islamia Uni61versity Of Bahawalpur .e. i. Competitors PTV is the main competitor of GEO with regards to viewer ship because of the reason that geo is a satellite channel and is accessible in specific areas whereas PTV is a national antenna channel.So far Geo has not reached even its break-even point and have not earned any profits yet.

The Government of Pakistan can influence GEO about the News and programs they air but GEO is not bound to report to the Government. They Government have the right to jeopardize GEO’s operations. However.Geo TV Network Production Capacity 11 channels is their total capacity because they are using 2 beams and each beam contains 56 channels. External Environment Geo is the only independent and liberal channel with the unique honor of consistently breaking news. In case of a catastrophe in the environment GEO network is affected in two ways. They are bound to follow the rules of the censor board. It is positively affected when viewers depend on Geo News to give them Live Coverage on the The Islamia Uni61versity Of Bahawalpur . Despite the liberty GEO enjoys it cannot ignore the cultural ethical values of the society that is why GEO has a Quality Control Department Specifically working On censoring each program and News before it can be aired on TV. they cannot ignore and go against the Government as they operate within Pakistan as well. which is a free zone. Geo is a liberal channel it has no restriction from the Government of Pakistan because its transmissions are telecasted from Dubai. The technological environment includes all the ways by which it creates value for the constituents.

This style requires the leader to be a coach who has the final say. LEADING Leadership Style: Geo follows a purely and highly democratic leadership style. The democratic leadership style is also called the participative style as it encourages employees to be a part of the decision making. Many employees like the trust they receive and respond with cooperation. Internal Environment The Islamia Uni61versity Of Bahawalpur . This way Geo entertainment loses viewer ship. Democratic leadership can produce high quality and high quantity work for long periods of time. The democratic manager keeps his or her employees informed about everything that affects their work and shares decision making and problem solving responsibilities. and high morale. GEO invites employees to share their input to make decisions. team spirit. but gathers information from staff members before making a decision.Geo TV Network situation like wise. Typically the democratic leader: --Develops plans to help employees evaluate their own performance --Allows employees to establish goals. --Encourages employees to grow on the job and be promoted --Recognizes and encourages achievement. it is negatively affected at the same time when the demand for the entertainment channels lessen because people are grieved by the chaos.

They follow an “Open door Policy”. encourage excellence. inevitably it realizes the meaningful contribution of its team that has worked passionately to make the channel grow and achieve unprecedented results. no such incident has occurred yet in which The Islamia Uni61versity Of Bahawalpur .Geo TV Network INTERNAL COMMUNICATIONS Geo firmly believes in the use and influence of Internal Communications to create a working environment that is based on the hallmark of professionalism and on the concept of ‘service above self’. The idea is to create a relationship between the organization and its people. Geo’s HR Department plans and executes cohesive and integrated communication designed specifically for its people to share the sense of pride and joy in Brand Stewardship. As an organization that lays great emphasis on Human Resource. Managers interact with their employees and communicate with everyone on an open forum culture. Level of Informality Geo organization is very informal and partially formal. and inculcate a spirit of achievement. its training and development. Despite a friendly atmosphere. This of course is in addition to numerous events and occasions that it holds to allow social. Formal conversations are less because GEO believes in Teamwork and working in a friendly environment. Managers communicate on the phone and over the internet the head office in based in Karachi. cultural and sporting activities as one big team.

When The Islamia Uni61versity Of Bahawalpur . 6) Employees mush reach and leave the office in time at the 10-7 office timings. innovation etc.Geo TV Network different kinds of rumors has spread. 2) Every employee has to display the GEO Identity Badge. For example: 1) They have a No-Smoking environment however. 4) There is no formal dress code except for certain levels such as. 5) Eatables are not allowed everywhere in the office except in the Café. MOTIVATING THE EMPLOYEES When asked about which theories they are applying on employees we were told that they use almost all theories of motivation except for The Theory X. 3) All employees should conduct the display of Discipline strictly because of too much interaction with the other departments. Everyone has the right to give ideas and opinions regarding improvement such as new technology. the Heads of the Departments. they have specified a zone for smoking only. Internal Culture There is a code of conduct that all employees have to follow strictly.

O of the company is heading this campaign himself.Geo TV Network asked from the employees about the Expectancy Theory and Equity Theory they stated that GEO definitely applied these theories on employees. The winner of the best success story is rewarded with a dinner for two prizes. Success story of the month. the committee reviews them and selects the best one. Some of Geo’s tools of Motivation for employee welfare are: Performance based incentives. Annual evaluation of the employee’s performance is discussed with the employee. Recently started motivational campaign “SAR UTHA KAY GEO” event has started for this year. Their stories are discussed. ORGANIZING The Islamia Uni61versity Of Bahawalpur . All ideas are implemented and the generator of the idea is rewarded with a prize. The C.E. Annual Employee Functions. There is and Idea Box in the reception room available to employees and even visitors. A success story of the month in each department is mentioned for employees who have gone that extra mile in achieving their objective.

O.O) Managing Director GEO News Managing Director GEO ENTERTAINMENT President Middle Managers Directors Director News Content Head (Production) Regional Heads Bureau Chief News The Islamia Uni61versity Of Bahawalpur .O) Chief Operating Officer (C.Geo TV Network Management Structure & Style Geo consists of 1600 plus employees around the world and 180 employees in the Lahore bureau itself because Geo has a very wide and large hierarchy.E. Levels of Management/Designations Top Managers Chief Executive Officer (C.

Organization chart When asked about its organizational chart we were told that it has a very complicated and wide hierarchy organizational chart. Span of Control In GEO span of control tends to be wide at lower level and is relatively narrow at upper level management. Information whether upward or downward must pass through so many organizational layers.Geo TV Network Senior Executive Producer Entertainment: General Managers First Line Managers Managers Associate Managers Organization structure Geo consists of multiple layers of management and thus forms a Tall Organizational Structure. which is 3 meters long and is The Islamia Uni61versity Of Bahawalpur .

which is kept in the Karachi H.D News M.D Entertainment Content Head The Islamia Uni61versity Of Bahawalpur .Q. An organizational chart of the Lahore bureau is: CHART C.O Channel President M.O.Geo TV Network available on a 64 mb visual file.O C.E.

E. all who are responsible shoulder that failure and the necessary authority is alerted (e. Making a new decision is “highly centralized” only the C. Geo’s mainframe hierarchy of delegating responsibilities to others in routine or in emergency involves all concerned employees to act with the highest level of professionalism. The HR department has the authority to select the required candidate. When a subordinate fails. those at the top of the organization are accountable for the actions and decisions of those subordinate to them (within the chain of authority).g.Geo TV Network Production Head Director News Bureau Officers Decision making style It is highly decentralized but also partially centralized. Delegation Process No matter how an organization is structured. In case of hiring the person to hire is “centralized” that is. subordinate. and superior to the superior. Whereas the selection of the candidate for that specific post is “Decentralized”. superior.O has the authority to implement any decision at any time without reporting to anyone. if there is a designation/post to be made or filled this is up to the upper level managers to decide if it should be implemented or not.) in The Islamia Uni61versity Of Bahawalpur .

he will need to sanction it first by the board of directors and the CEO of the company to avoid any complexity in the decision making process. News Azhar Abbas is responsible for GEO News.). MD. Geo serves this chain of command and delegates the duties to other employees in such a manner that if a departmental head needs to go for some reason. Entertainment Yousaf Baig Mirza is responsible for GEO Entertainment. HR. Bureau Chief News Khawar Naeem Hashmi is in charge of the News sector in Lahore. The C. recovery etc. sales. MD. He can acquire all his authority in a limited manner but can’t take any financial decision on his own. finance.Geo TV Network order to rectify an issue.E. The Islamia Uni61versity Of Bahawalpur . he can delegate his duties for an interim period to his next senior most person available. Senior Executive Production Tariq Jamil is in charge for production operations in Lahore. President Imran Aslam is responsible for Content portion of GEO.O Zaheer-U-Din Khan is in charge of all operational departments (Marketing. Leading Designation The C.O Mir Ibrahim-Ur-Rehman is in charge of the Content Production and transmission.O.

Further hierarchy is extended to each bureau/regional office. The control and coordination is narrowed and made easier. Director News reports to MD News and Content Head of Production reports to MD Entertainment.E. They calculate the profits of Geo and use that information in making decisions about advertising and promotional events. Managing Director of News and Managing Director of Entertainment reports to the President.Geo TV Network The President and C. This allows GEO to treat the department as a profit centre. so top managers can see more easily how the various departments are performing. It is classified according to: 1) Functional Departmentalization 2) Geographic Departmentalization Functional Departmentalization The Islamia Uni61versity Of Bahawalpur .O.O will report to the C. The News and Entertainment departments have separate levels of Hierarchy but they operate from the same office.O. Departmentalization: Geo is a highly organized and departmentalized firm. commercial airtime allocation etc. Departmentalization of Geo Geo has its own specific way of classifying and grouping work activities. The Marketing department is mainly the “Profit center” of GEO.

such as the: 1) Geo News Department 2) Entertainment Department 3) Infotainment Department 4) Product Development Department 5) Archiving Department 6) Children’s Division 7) Human Resources Department 8) Geo Operations Department 9) Technical Department 10) Finance Department 11) Marketing Department 12) Sales Department 13) Creative Department 14) Music Programming Department 15) Research Department The Islamia Uni61versity Of Bahawalpur .Geo TV Network Geo has developed departments according to a group’s functional activities.

To keep themselves up to date with the latest news and events across the nation and globe.Geo TV Network 16) Geo Talent Department 17) Events Department 18) Sports Programming Department 19) Scripting Department 20) Game Shows Department 21) Fashion Design Department 22) IT Department 23) Transmission Department 24) Communications Department Geographic Departmentalization The functional departments of GEO are further sub-divided into geographical departments in order to carry out the operations and activities of different cities. regions and districts. Offices Head Office: Karachi The Islamia Uni61versity Of Bahawalpur .

O The Islamia Uni61versity Of Bahawalpur .E.O President C.O. Earth Station: Dubai .This is the station where all transmission and telecast of programs is undertaken. Islamabad iii. C. Peshawar iv. Multan Besides that there are also out station reporters of Geo who work individually and has no office for example: Sailkot Gujranwala and almost in all districts. Lahore ii. International Operation Office: United Kingdom and the United States of America.Geo TV Network Bureau/Regional Offices i. Quetta v.

analyzed. It needs dedicated. This is where news is broken. GEO news just doesn’t happen. processed. committed men and women who want to make a difference – GEO News is The Islamia Uni61versity Of Bahawalpur .D News Director News Bureau Offices Peshawar Lahore Islamabad Quetta Multan Departments/Divisions: Geo News Department GEO News is now a part of our lives. and disseminated.D Entertainment Content Head M.Geo TV Network M.

associate producers. concepts originate are polished and tested against stringent market research. and visually striking images. talent hunters. scriptwriters. producers. creativity. We have career options for producers. walk into the spotlight. concepts writers and more. Reporting and Footage all take place under this department. think you can act. Entertainment Department Enter the world of glamour. an idea struggling to find shape. nourish an ambition to be part of the wonderful world of show biz. Anchoring. The Geo Infotainment Department is on the look out for concept writers. The Islamia Uni61versity Of Bahawalpur . location locators. production designers. believe you have the organizational skills and aesthetics to become a producer. script writers. make up artists. Editing. and are placed in time zones that are viewer specific. fashion designers. Product Development Department GEO has created a unique space for creative people who understand market forces. art directors. In Product Development. Infotainment Department This is where information meets entertainment and shows are created that are exciting to watch while being provocative and thoughtful. music composers. Enter GEO Entertainment. So if you have a script.Geo TV Network different because it makes a difference! Producing. associate producers. and researchers.

Geo TV Network
Product Development at GEO is concerned with the enhancement of our brand. It oversees the evolution of the brand and treats each program as a product that needs to be polished, marketed, positioned, and enhanced. Product Development creates concepts for promoting our products and develops media plans and campaign strategies that place our programs at the very centre of our audience’s attention.

For those marketers who want to unleash the creative urges in their hearts, this is the place to be. Un-knot that ties, roll up your sleeves, cut out the power dressing and enter a world that is changing and moving 24/7.

Children’s Division GEO has treated children seriously. We believe the child has a lot to tell us. His curious, imaginative mind has inspired us to produce programs like ‘Dekho Suno Samjho’ and ‘Bachey Man Kay Sachay’. A child’s genius constantly amazes us. If you feel that you understand children and know what they want, this is your playground. GEO Children’s Division needs scripts, concepts, fresh young talent, performers, hosts, and producers who have refused to grow up and still have a child lurking in their hearts. Human Resource Department The Human Resources Department remains a crucial element in the overall composition of the GEO setup. It is the Power House that fuels the GEO Factory

with the best of the best, through attraction, recruitment, selection, optimum compensation, welfare, diversified benefits, grievance handling, training & development, formulation of

The Islamia Uni61versity Of Bahawalpur

Geo TV Network
policies and procedures, encompassed with an ever vibrant HR Strategy aligned with the corporate vision and mission of GEO TV. Serving as the vital link that generates identity, self-perception, confidence, vitality, motivation, communication and continual enhancement of overall net worth of every individual functioning as a profoundly valued component of TEAM GEO. HR at GEO is one of the many exceptional brands that exist to nourish your experience at GEO TV.

Geo Operations Department Organized, analytical and resourceful. Working well with people with a balance of regular responsibilities and new project-based work. Keeping up with trends online to work in the fast-paced GEO environment. Handling stress, skills to organize, project-oriented, and selfstarting. Ability to successfully manage strict deadlines and multiple projects. Troubleshooting, loads and loads of common sense, and thinking from a broader perspective and command on the English language. Belief in systems and providing support to department leadership and all divisions. This is all under the GEO operations department.

Technical Department Creativity needs to be disseminated. This is where the engineers, technicians, maintenance engineers, light and sound engineers, transmission staff comes in. They are the people who

The Islamia Uni61versity Of Bahawalpur

Geo TV Network
keep the studios operational and bring those stunning visuals to your screens from the most difficult terrain and venues.

Finance Department Television is a business. In the back room, sit people who are number crunchers, planners, forecasters, financial analysts, budget monitors, and trend spotters. They understand the industry and with constant research make sure that projections are met and budgets and time lines are respected. Marketing Department Every program, time slot, and viewer is an opportunity that needs to be explored, marketed, promoted and valued. Marketing is the department that not only maximizes the value of geo programming but also helps develop it by soliciting feedback form the industry and creating specific creative solutions for clients and brands. If you think you understand how to maximize the potential of an idea, and can create solutions and packages for brands and clients, this is the most dynamic team in media for you.

Sales Department Sales or $ales, is where the money is at! This fast-paced department brings in the rupees that enable us to produce the content that our viewers depend on.

The Islamia Uni61versity Of Bahawalpur

They illuminate our screens. These are our window dressers who are concerned with the look and feel of the channel. Music Programming Department GEO is in a consistent state of evolution and in this fortitude TEAM GEO is diversifying more into avenues that play the beat of our nation’s youth. They hold the magic wand. who understand moods and emotions. Creative Department GEO is always on the look out for those men and women who tell stories visually. GEO Music is in the process of evaluating and redefining what the music market has to offer in terms of quality music standards. design our sets and promote our programs wielding all the creative tools at their command. and the philosophy in mind.Geo TV Network True believers of GEO. who paint our palette blue and orange. At the front line are the foot soldiers of GEO who sell space around our programs and fill the advertising needs of the channel. These are the true dream merchants. who can telescope saga in a 30 second graphic and animation ad. go out everyday in to the fast changing and unpredictable market and maximize the value of the channel. Presently. We need people who have strong aesthetics. armed by the content in hand. who like to break the rules of visual grammar. The Islamia Uni61versity Of Bahawalpur . At GEO Music we have envisioned with providing generation Y! With a platform to project their true potential in front of the world at large.

hosts. One wrong move can lead to many embarrassing shots on the screen. vocalists. to find diamonds in the rough conscious nurturing these music fanatics of tomorrow. television viewer ship and masses’ penetration of those mediums. market intelligence. Time is of essence and execution is everything. Lich and orchestra. providing them with the right podium to illuminate their expertise in today’s global community Research Department GEO-TV carries out research in various mediums on components like advertising. an event has many pieces that have to The Islamia Uni61versity Of Bahawalpur . This genre of programming needs organized people who know what needs to be done and when. anchors. their roots captivates not only the micro changes but also the macro variations on the spectrum of information and entertainment. are live. Events Department Events are all about teamwork and clockwork.Geo TV Network GEO Music is probing the rudimentary talent of our nation scoping it. These are the basic components. Never short of excitement and danger. and people pertinent to performing arts whose potentials can be nourished by the expertise of GEO Talent Department. whether musical or magical. the event must go on! Most of the time events. GEO Talent Department GEO Talent is astounding new initiative by GEO TV. actors. Scouting for talented.

From Cricket to Polo and everything in between.Geo TV Network be sung synchronized and in turn. This programming genre ties action as well as puzzles and reality. From selecting participants to making interesting formats and producing the most entertaining and diverse content platforms for audiences and viewers. Game Shows are an excitement new development in local television. Sports Department Sports are a new genre of programming that has also not been explored much in Pakistan. They need to look attractive. and entertainers are the faces of the channel. Game Shows are also a live genre mostly and full of audience participation. If you like working as part of a high energy team and are interested in music. hosts. and inspirational. magic and everything in between. Game Shows Department Game Shows are a fast and upcoming genre for GEO. presentable. all rolled into one. sports. IT Department Information Technology is the lifeline of the organization supporting all the functions without any interruption catering for all software needs and MIS requirements 24/7. Our Fashion Design Department The Islamia Uni61versity Of Bahawalpur . friendly. Fashion Design Department The anchors. presenters.

We spoke to some concerned managers of GEO to find out more about GEO's recruitment and human resource management initiatives. The department is there to groom fresh talent. "a sense of purpose can be instilled when an employee. Imran Aslam. believes. GEO people are focused on broadening horizons and meeting new challenges. but is included in making that vision.Geo TV Network gives us our look. GEO people remain dedicated and passionate about their work. The Islamia Uni61versity Of Bahawalpur . Creative and multi-talented. Each member makes a valuable contribution while overall functioning as a team. these fine individuals take pride in shaping the future of Pakistan. Transmission Department GEO has a highly equipped and modern Transmission Department. Committed to doing more for their country. When an employee knows that he or she deserves to be a part of the organization. not only clearly knows the vision of a company. conduct make over. HRM of GEO Diverse cultural backgrounds and multi-ethnic origins add up to create a strong resource base at GEO. which remains awake when others are fall asleep. and give them outfits that are striking and tele-genic. President of GEO TV.

" claims Zaheeruddin Khan." GEO went through a very comprehensive recruitment exercise. vision statement and across many corporate communications. unbiased news and issue-based entertainment was always very clear and can be found in its mission statement. That's the kind of spirit which excited people because we all became aware that together we were making something." Mir Ibrahim Rahman. "But none of us had done anything like GEO before and we almost had to instill a culture of dialogue and interaction not only on the channel but off air as well. discussion and consensus in almost everything we did. Azhar Abbas. going through bags and bags of envelopes and applications every night. explained further." says Mir Ibrahim Rahman. Director News. CEO of GEO. sense of responsibility and job satisfaction. "I believe it was the largest and one of the most successful launch recruitment drives in the country. went on to explain how some of the above has been possible at GEO." The Islamia Uni61versity Of Bahawalpur . "Receiving over 60. It did become taxing at times but it's the GEO way. Chief Operating Officer of GEO.Geo TV Network and most importantly is empowered to implement that vision. "I remember how policy was actually being drafted and made right then and there during our training exercises by the people we were training. Where our product and hard work is not only a source of livelihood. "One of the things we try to continuously remind ourselves is how lucky we are to be a part of a media industry. but also a source of well being for the people who rely on us. the culture of success appears.000 applications! That was a crucial time period when we had to go through each and every letter and email which were seen by all the senior managers collectively. This is a very important realization that aligns our goals." GEO's vision of promoting dialogue. We did this by continuous involvement.

pointing towards Abdur Rauf. Women reporters had a special women recruitment committee which tried to meet the parents of all women recruits in order to make them feel comfortable about GEO's culture and specific job requirements.01%. You didn't have to have any experience or professional qualification because we were willing to train you.000 people from whom they selected approximately 600 of the brightest. minorities and regions were given special attention so that Pakistan was properly represented in the employee base as well. GEO ended up initially interviewing over 6. "Though we gave everyone a fair chance based on merit. what was the target market for the campaign." There was actually quite a grueling process one had to go through to be hired by GEO. Director Entertainment. "GEO was looking for passionate people. That is a selectivity rate of . but on the whole we probably seemed like a scary bunch. Rumor had it that at least 3 directors had to meet you and on an average. you had to go through at least 5 rounds of interviews. Women.Geo TV Network We asked Abdur Rauf." said Raheel Rao. Some of us were more grueling than others. The Islamia Uni61versity Of Bahawalpur . most passionate and professional staff ever gathered before for the television medium in the country. reporter/producer who was heading the committee at the time." said Beena Sarwar. If you had gone through some of the ads that were placed. you were not spared in the interview itself. "We knew we had to have ingredients which not only represented Pakistan in our own company but also have individuals who we were targeting. unheard of even in a multinational. GEO has more women working in reporting and production than any other channel. Director Infotainment. one can notice that the invitation was for everyone and anyone who was interested in media and television.

"many people thought we were wasting money doing all this training. Islamabad. Technical training was conducted by BBC Technology. producers who trained everyone in everything related to TV. camera operators. Intelligent Media Consultants (IMC). editors." "What's great was that after we had selected and chosen the best and the brightest we professionally trained them as well!" explained Hamid Mir.Geo TV Network Syed Zulfiqar Ali. an Atlanta based media consultancy with a proven record of launching over 10 new channels in the past 6 years. the people must feel empowered." explained Mir Ibrahim Rahman. editing. ABC and Dubai TV. It's a great feeling for a twenty something MA Journalism graduate from Sahiwal to be able to say that BBC and CNN producers taught him how to produce and edit an 'OC/VO sot' with a 'piece-to-camera'!" Responsibilities of HR Dept. Bureau Chief of GEO News. production and training for reporting of news. consulting arm of BBC. though expensive and tiring. This multi-tasking approach. Both continue to advise GEO on operational issues and provide support in camera operation. "In fact. There were over 16 foreign broadcast reporters. IMC has an impressive client base including Aaj Tak (India) and CNN Espanol as well as CNN Turk. We did it because giving fancy equipment and being surrounded by state-of-the-art technology was not enough. provided hands on training for GEO TV personnel. The Islamia Uni61versity Of Bahawalpur . "that the massive intern programme of GEO is a result of its belief that its enormous infrastructure should be utilised for the development and grooming of Pakistani youth into real media professionals. In addition. which has conducted similar projects elsewhere in the world with SKY Network. Those material things are run by people at the end of the day. made the individuals better team players and more aware of how the system works. the Human Resource Manager stated.

Remuneration & Benefits. GM HR Syed Zulfiqar Ali sends the request to the HR Department for the vacant post.Geo TV Network Job Analysis Recruitment and Selection. RECRUITMENT AND SELECTION Firstly. HR department determines two things Job Description. Training and Development.) When any post is vacant. Performance Appraisal. incentives. motivation etc. Advertisements are given in the Geo website and if necessary on print also. GEO is one of the most progressive organizations in the country. All members of TEAMGEO are selected on their merit and qualification. Employee Welfare (safety and health. It believes in complete transparency and objectivity in its hiring process. Job Specification. The Islamia Uni61versity Of Bahawalpur .

Internal Recruitment In GEO. SELECTION CRITERIA The selection is entirely base on merit. color. vacant posts are also filled internally to provide an opportunity for the workers already working in the organization. The Islamia Uni61versity Of Bahawalpur . and it actively encourages women seeking employment. fresh or experienced candidates are also preferred and hired. nationality. Excellent communication skills are required. Members of TEAMGEO come from a diverse background. It is not essential to be academically strong. which is similar to job rotation. open-minded. and according to the procedures laid down in the HRD policies. race. gender. An interest in reading and writing is always an advantage. and are expected to be progressive. religion.Geo TV Network The organization is an equal opportunity employer and does not discriminate on any basis. their HR manger told us that there is job placement in our company. The company has one of the best environments for women employees. age. Selection Procedure Filling out application forms. which confirms to selection criteria without any bias towards. this includes being able to use basic computer applications. but a strong work ethic is essential. When we asked about the job rotation process. professional and hardworking. External Recruitment In GEO.

All short listed candidates will be called in for an interview. time and place of interview via email and telephone.Geo TV Network Application screening. (Written and Practical) Interview. Training The Islamia Uni61versity Of Bahawalpur . ORIENTATION Orientation program is held when new employees joins the company. They give an opportunity to the all-new employees that they hire to rotate in the factory departments daily so the employees must know in which environment and in which circumstances they had to work. There is a written test for certain jobs. They will be given a minimum 48-hour notice before the date. The selection process may take 30 days from initial interviews to the final selection. (Short listing) Tests. Each candidate will be interviewed by at least three different persons ensuring the integrity and fairness of the selection process. Orientation Training AN IMPARTIAL & OBJECTIVE interview process is one of the most progressive trends at GEO. Final selection.

The Islamia Uni61versity Of Bahawalpur . they are attached with a senior to supervise them. Success story of the month. The C. When asked from the employees about the Expectancy Theory and Equity Theory they stated that GEO definitely applied these theories on employees. Their stories are discussed. The winner of the best success story is rewarded with a dinner for two prizes. Some of Geo’s tools of Motivation for employee welfare are: Performance based incentives. the committee reviews them and selects the best one.E. There is and Idea Box in the reception room available to employees and even visitors.However. A success story of the month in each department is mentioned for employees who have gone that extra mile in achieving their objective. Annual Employee Functions.O of the company is heading this campaign himself. All ideas are implemented and the generator of the idea is rewarded with a prize. Motivation When asked about which theories they are applying on employees we were told that they use almost all theories of motivation except for The Theory X. Annual evaluation of the employee’s performance is discussed with the employee. For this purpose. the training is an ongoing process apart from the off job training.Geo TV Network Once they are hired Geo provides them with foreign training usually from CNN and BBC .

The committee then begins inquiries and strictly. The Islamia Uni61versity Of Bahawalpur . and they are free to give any opinion or complaint against them. Each individual (subordinate) evaluates their boss’s behavior. GEO has a strong control on the policies and employee code of conduct and are very strict about them. HRM Policies of GEO Gender Justice Policy Sexual Harassment Policy Discrimination Policy CONTROLLING Control Process: HRM and Employee Control Process GEO has more polices than any other company and these policies are well communicated to the employees. Follows Company polices respectively. All rules regulations. Subordinate’s comments are very essential for the promotions of their seniors. GEO uses the 360 degrees appraisal in which subordinates evaluate their seniors.Geo TV Network Recently started motivational campaign “SAR UTHA KAY GEO” event has started for this year. attitudes etc. leadership. policies and procedures are mentioned in the employee handbook. GEO does not compromise on their policies and implement them strictly. which is kept highly confidential from the non-employees.

It is also circulated on hardcopies. First of all the script is approved by the department then the casting of the production is approved. If the upper level management approves the new policy in order for its implementation it is updated on the website. GEO has also proved itself to be a trendsetter in the market.Geo TV Network Department-to-Department evaluation is also done in GEO in which one department evaluates the performance of another department. GEO has to keep up with the latest trends in the media market and follow those trends to maintain and set their standards. A pilot is of the script is created as a sample and is previewed and is passed by the department. Formation of policies: When Geo faces a problem in the implementation of old policies then the policy defining department reviews it and works them out to make necessary changes in the policies. Market Control Process Geo uses the external market mechanism such as content based competition and relative market share that is. The final production is then sent to GEO’s Censor board for approval. If the production is according to the standards set in the pilot it is passed and The Islamia Uni61versity Of Bahawalpur . notice boards and open forums. Quality Control Process There is a Quality Control team in GEO to monitor the quality and standard of all productions and content. Once a policy is changed or altered it is sent to the approval department after being approved by the approval department it is then lastly sent to the Upper level management.

Geo has been described as the CNN and BBC of Pakistan due to its enormous news network within Pakistan and all over the world. CNN. The Islamia Uni61versity Of Bahawalpur . magazines and news agencies have commented on the unique style of GEO and various have quoted it extensively. World’s largest association of broadcasters has honored GEO with the “Award for Quality” declaring it an international standard television channel. Washington Post and Los Angeles Times. Gulf News. Washington Times. GEO then takes feedback about the content from the public (viewers). AP. Financial Times. Geo won a special award at the nouticaslo TV festival 2005. New York Times. BBC. Reuters. Kyodo (Japan). AFP. Finally. Achievements and Awards Exclusivity of GEO National association of Broadcasters (USA). Aaj Tak (India). one of the most prominent newspapers of the world. Some international newspapers. It is the most popular channel with the highest viewer ship in cities.Geo TV Network sent to be aired on TV. These include New York Times. Even the US State Department often quotes GEO. Times of India. has quoted that Geo changed the media scene of Pakistan. Francisco Chronicle. Al Jazeera and other important television channels. Khaleej Times. The Hindu.

C.E. we conclude that: Geo is the only independent and liberal channel with the unique honor of consistently breaking news. Geo is highly rated and the most watched satellite channel in Pakistan for its entertainment. growing market. The Islamia Uni61versity Of Bahawalpur . Geo’s main problem is the growing number of private sector channels causing more competition. Business week one of the top 3 magazines of the world while including the news of MSR in 25 stars of Asia wrote that “Geo has become the most watched TV channel of Pakistan and its viewer ship is growing at the rate of 30% annually. and grow quickly in the next 5 years” says. According to Gallup. news talk shows and flavored programs. For this reason GEO must improve their strategy and competitive position. Geo is a fast growing network of channels that is making rapid awareness among the people.O Mir Ibrahim Rehman “Our goals are to create a reputation of quality.Geo TV Network Geo has also been awarded best electronic mass media award 2004 by Pakistan adv. consistency and security that will make us the leader of all new style channels. Association. “We assume that the market will respond. Conclusion From this research. Geo is an innovative concept that targets a new.

Geo TV Network Annexure The Islamia Uni61versity Of Bahawalpur .

Geo TV Network The Islamia Uni61versity Of Bahawalpur .

Geo TV Network The Islamia Uni61versity Of Bahawalpur .

Geo TV Network The Islamia Uni61versity Of Bahawalpur .

GEO) (0300-9475506) 4) Mr. GEO). Mir Ibrahim-Ur-Rehman (CEO. Saqib Noor Ahmed (Associate HR Manager. GEO) (0321-4045390) The Islamia Uni61versity Of Bahawalpur .Geo TV Network References 1) Mr. Shaheen Raza (Regional Sales Manager. (0345-4028903) 2) Mr. GEO) (0300-4232088) 5) Mr. Shadaat Tayyab (Corporate Head. Syed Zulfiqar Ali shah (HR Head. GEO) (0300-9481078) 3) Mr.

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