Why do Bloggers Blog?

Why should we care?

@KarlHavard

The Blogosphere

@KarlHavard

@KarlHavard

A very amateur Brand Building Community Building Product Development Kudos Glory

poll

Linklove
“To fill a gap” “Give it a go” Acclaim Ego

Exposure
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Self Promotion

Amazing!!

Wow!!

Cool!!

@KarlHavard

“I feel I am incredibly fascinating and this blog bears witness to that simple fact”
someone

“I have a Twitter now I feel such a failure”
a woman

“I feel naked inside and out on this blog”
a 27 year old man

“some days I feel like my life is half virtual”
a woman in the Netherlands

@KarlHavard

“I have a problem I’m sure many other bloggers face: I am perfectly comfortable sharing intimate details about my emotions with complete strangers I meet online, but shy away from expressing my true feelings to anyone I know in real life.”
a woman in Maine

@KarlHavard

“Twittering stems from a lack of identity. It’s a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity”
Oliver James, Clinical Psychologist

“Twitter is like a giant baby monitor. The person writing wants to be at the forefront of your mind, nothing more.”
Alain de Botton, Author of Status Anxiety

“Using Twitter suggests a level of insecurity whereby, unless people recognise you, you cease to exist.”
Dr David Lewis, Cognitive Neuropsychologist

@KarlHavard

http://www.wefeelfine.org/

@KarlHavard

What’s this?

@KarlHavard

Purpose
Complex

Emotional

Environment Behaviour Capabilities Beliefs Identity

Identity Who

Beliefs Why
THOUGHTS

Capabilities How Hygiene

Behaviour What
Trivial

Environment Where & When

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@KarlHavard

M ay b s ome t e t h e re i s hi ng w do h e r e c a n e?

Note to presenter: Tell the mashable & laithwaites stories

Bernard Cova’s Community Funnel

Macro-Social

Cultures, Social Classes, Lifestyles

Micro-Social

Sub-Cultures, Tribes,

Individual-Identity

Motivation, Sub-conscious

Biological

Primary Needs Nutrition

@KarlHavard

Pick a subject...any subject

Cheese!
@KarlHavard

@KarlHavard

@KarlHavard

@KarlHavard

@KarlHavard

@KarlHavard

@KarlHavard

Why does all this matter?

There are passionate people creating content on the web

About any subject you can imagine

★ ★

Identity, recognition and status is important.

What can a brand do here?

Understanding the “why” can help brands/ business better understand how to “engage”

On their terms and “passion points”

A “Go to them” approach, to compliment and potentially shape a “Come to me” one

@KarlHavard

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Influe nc er

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@KarlHavard

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That’s Why Bloggers Blog
And why we should care

@KarlHavard

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