A

PROJECT REPORT
ON

“Name of the project”

(A Project report submitted in Partial Fulfillment of award of MBA Degree)

SUBMITTED BY:

SUBMITTED TO:
This is to certify that Mr. /Ms. ……., student of MBA 2nd year of R.P. Inderaprastha Institute of
Technology, Bastara (Karnal) has completed his/ her Research Project “Name of the project” in partial
fulfillment of academic requirements for the paper CP- 402: Research Project as per the syllabus of
Master of Business Administration programme of Kurukshetra University, Kurukshetra.

Date: HOD
(Department of Management)
 PREFACE
In this age of globalization hyper competition has become a regular feature. Today the markets are no
less then battlegrounds and one has to strive very hard for survival and growth.

Due to very rapid industrialization all over the world the demand for the managerial personnel and the
administrative personnel has increased. The perfect study of Management involves both the theoretical
as well as practical aspects. To survive in this highly competitive market “Practical Knowledge” is as
relevant as the Theoretical.

The significance of MBA Degree is that the Theoretical aspects, which a student learns throughout the
year in the class sessions, can be practically applied through different projects, which one undertakes.
Keeping in tune with this doctrine, we have tried to apply theoretical aspects through out the project,
which we learned under the course of management.

In this project more emphasize given to the various tools of sales promotion and its impact on
consumers buying decisions. Actually in recent trend to some extent this technique also become victim
of clutter, even though it can be eliminated by generating innovative and more attractive tools to lure
the customers.

Now a day most of the FMCG companies considering sales promotion as an important part of their
marketing strategy. From the analysis of survey it becomes clear that consumers do response to the
sales promotion campaign, but there are customers who strongly prefer to stick to brand name.
 ACKNOWLEDGEMENT

I am extremely thankful to my Project Guide,___Name______ for his/her precious

guidance regarding the preparation of the Project Report. His/Her guidance has proved
to be useful and without him/her, the preparation of this report might not have been
possible.

I am also thankful to the other faculty members of R.P. Inderaprastha Institute of

Technology, Bastara (Karnal) for extending their valuable support for this project.

I also extend my sincere thanks to the Respondents, who helped me during the course
of my project, for their gracious attitude.

I would like to take this opportunity to extend my warm thoughts to those who helped
me in making this project a wonderful experience.

I would also like to thank Prof. Anjana Shrivastava, Dean, Faculty of Management, R.P.
Inderaprastha Institute of Technology, Bastara (Karnal) for her support and
encouragement.
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