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PTU/BOS/BB/110/28-06-2004

BBA COURSE STRUCTURE

Implemented w e f Session 2004

The course contents of scheme are exactly same as per the scheme applicable for
2002 batch and onward. Only change is the paper CE-216 Environmental Science
has been introduced in the sixth semester as per the directions of Hon’ble Supreme
Court.

PTU/BOS/BB/110/28-06-2004

BBA - COURSE STRUCTURE AND TEACHING SCHEME
L T P Marks Marks Total Duration of
Int. Ext. Marks Exam. Hrs.
Semester I
BB101 Principles of Management 60 00 00 40 60 100 3 Hrs.
BB102 Business Mathematics 60 00 00 40 60 100 3 Hrs.
BB103 Microeconomics 60 00 00 40 60 100 3 Hrs.
BB104 Organization Behavior 60 00 00 40 60 100 3 Hrs.
BB105 Business Communication – I 60 00 00 40 60 100 3 Hrs.
BB106 Introduction to Computers - I 60 00 00 40 60 100 3 Hrs.

Semester II
BB201 Financial Accounting 60 00 00 40 60 100 3 Hrs.
BB202 Macroeconomics 60 00 00 40 60 100 3 Hrs.
BB203 Business Laws – I 60 00 00 40 60 100 3 Hrs.
BB204 Human Resource Management 60 00 00 40 60 100 3 Hrs.
BB205 Business Communication – II 60 00 00 40 60 100 3 Hrs.
BB206 Introduction to Computers – II 60 00 00 40 60 100 3 Hrs.

Semester III
BB301 Indian Economy 60 00 00 40 60 100 3 Hrs.
BB302 Marketing Management 60 00 00 40 60 100 3 Hrs.
BB303 Cost and Management Accounting 60 00 00 40 60 100 3 Hrs.
BB304 Business Statistics 60 00 00 40 60 100 3 Hrs.
BB305 Production and Operations Management 60 00 00 40 60 100 3 Hrs.
BB306 Seminar 60 00 00 100 00 100 3 Hrs.

Semester IV
BB401 Research Methodology 60 00 00 40 60 100 3 Hrs.
BB402 Financial Management 60 00 00 40 60 100 3 Hrs.
BB403 Consumer Behavior 60 00 00 40 60 100 3 Hrs.
BB404 Business Laws – II 60 00 00 40 60 100 3 Hrs.
BB405 Quality Management 60 00 00 40 60 100 3 Hrs.
BB406 Introduction to Database Management Systems 60 00 00 40 60 100 3 Hrs.

Semester V
BB501 Business Environment 60 00 00 40 60 100 3 Hrs.
BB502 Project Management 60 00 00 40 60 100 3 Hrs.
BB503 Advertising and Sales Management 60 00 00 40 60 100 3 Hrs.
BB504 Marketing Research 60 00 00 40 60 100 3 Hrs.
BB505 Management Information Systems 60 00 00 40 60 100 3 Hrs.
BB506 Seminar on Training Report 60 00 00 100 00 100 3 Hrs.

Semester VI
BB601 Corporate Strategy 60 00 00 40 60 100 3 Hrs.
BB602 Entrepreneurship 60 00 00 40 60 100 3 Hrs.
BB603 Services Marketing 60 00 00 40 60 100 3 Hrs.
BB604 Business Laws – III 60 00 00 40 60 100 3 Hrs.
BB605 Banking and Working Capital Management 60 00 00 40 60 100 3 Hrs.
BB606 Project Presentation 60 00 00 100 00 100 3 Hrs.
CE-216 Environmental Science 40 60 100
Note: A team of two examiners will evaluate the Final Research Project. There will be one external and one internal examiner,
each evaluating out of 100 marks. The institute will select and invite an external examiner for the evaluation.

PTU/BOS/BB/110/28-06-2004
BBA COURSE STRUCTURE

SEMESTER – I

BB101 Principles of Management
BB102 Business Mathematics
BB103 Microeconomics
BB104 Organization Behavior
BB105 Business Communication – I
BB106 Introduction to Computers - I

SEMESTER – II

BB201 Financial Accounting
BB202 Macroeconomics
BB203 Business Laws – I
BB204 Human Resource Management
BB205 Business Communication – II
BB206 Introduction to Computers – II

SEMESTER - III
BB301 Indian Economy
BB302 Marketing Management
BB303 Cost and Management Accounting
BB304 Business Statistics
BB305 Production and Operations Management
BB306 Seminar

PTU/BOS/BB/110/28-06-2004

SEMESTER – IV

BB401 Research Methodology
BB402 Financial Management
BB403 Consumer Behavior
BB404 Business Laws – II
BB405 Quality Management
BB406 Introduction to Database Management Systems

SEMESTER – V

BB501 Business Environment
BB502 Project Management
BB503 Advertising and Sales Management
BB504 Marketing Research
BB505 Management Information Systems
BB506 Seminar on Training Report

SEMESTER - VI

BB601 Corporate Strategy
BB602 Entrepreneurship
BB603 Services Marketing
BB604 Business Laws – III
BB605 Banking and Working Capital Management
BB606 Project Presentation
CE-206 Environmental Science

NOTE: Students are required to undergo Summer Training for six to eight weeks
during the summer break between fourth and fifth semester.

types. product/service. delegation. definition. steps in delegation. process. selection process. techniques. L. barriers to control making. Marks: 100 External Assessment: 60 BB101 Internal Assessment: 40 Management and its various functions Definition of management: nature and scope. organizing principles. job design. Social responsibility and business ethics References: 1. Decision making and its process Organizing: nature. organization chart. formal & informal organizations. span of management: factors determining effective span. Prasad: Principles & Practices of Management 3. importance. departmentation by function. types. barriers and breakdown of communication Controlling: control process. determinants of effective decentralization Staffing: definition. Stephen Robbins: Management . management by objective Planning: nature. factors affecting staffing. organizational objectives. types. customer group and matrix organization Authority: definition. manpower management. PTU/BOS/BB/110/28-06-2004 PRINCIPLES OF MANAGEMENT Max. steps in planning. Departmentation: definition. purpose and functions. importance. decentralization vs centralization.budgetary control devices. process. obstacles to delegation and their elimination. performance appraisal: need and process Communication. control techniques: budget and non. responsibility and accountability.M. Koontz & Weirich: Essentials of Management (Tata McGraw Hill) 2. Graicunas formula. territory.

Matrix Inversion method. Binomial theorem. differential calculus (including maxima and minima. Log tables. excluding trigonometric functions). Marks 100 External Assessment 60 Internal Assessment 40 Set theory. limitations and continuity. Matrices: Simultaneous equations by Cramer’s rule. PTU/BOS/BB/110/28-06-2004 BUSINESS MATHEMATICS BB-102 Max. functions. Guass Elimination method. linear and quadratic equations. References: Sancheti and Kapoor : Business Mathematics . logical statements and truth tables. compound interest and depreciation. Permutations and combinations. arithmetic and geometric progressions. real number system. Logarithms: Law of operation.

Demand as multivariate function. marginal and incremental principles. Mote. kinked demand curve and price leadership. equilibrium. determinants of demand. selling cost. Theory of firm and market organization: Breakeven analysis. Microeconomics and Business. Varshney & Maheshwari : Managerial Economics 3. indifference curve analysis. PTU/BOS/BB/110/28-06-2004 MICROECONOMICS BB-103 Max. Koutsoyiannis : Modern Microeconomics 2. Basic concepts of economics: Static and dynamic approaches. Paul & Gupta : Managerial Economics 4. market demand. pricing under oligopoly: cournot model. individual demand. optimal input combination. opportunity cost. revenue function. utility. price discrimination. pricing under perfect competition. Theory of Consumer Behavior: Utility analysis. Theory of demand: Nature of demand for a product. pricing under monopoly. pricing under monopolistic competition. Theory of production and costs: The concept of production function. applications of indifference curves. Marks 100 External Assessment 60 Internal Assessment 40 Microeconomics: meaning nature and scope. theory of cost in short run and long run. production with one and two variable inputs. Ferguson & Gould : Microeconomics . References 1. Elasticity of demand and its determinants.

attitudes. perceptual selectivity. Inter. self-esteem. L. Individual behaviour in organization: understanding self. Group behaviour in organization: group dynamics. Motivation. meaning. Robbins: Organisation Behaviour (Prentice Hall) 2. Prasad: Organisation Behaviour (Sultan Chand & Sons) . group development and facilitation. halo effect.M. theories of work motivation given by Maslow.personal behaviour in organization: Transactional analysis Management conflict Stress management References: 1. group norms and roles. Marks 100 External Assessment 60 Internal Assessment 40 Introduction: meaning of organizational behaviour and its relevance in today’s business environment. stereotyping. types of motivation. Dynamics of managerial leadership: leadership styles. Fred Luthans: Organization Behaviour (McGraw Hill) 3. self- concept. behaviour modification. PTU/BOS/BB/110/28-06-2004 ORGANIZATION BEHAVIOUR BB-104 Max. major determinants of personality. group cohesiveness. Learning and its theories. personality. types of groups. and managerial grid. trait approach. perception – nature and importance. McGregor. Vroom and Porter – Lawler. behavioral approaches. Herzberg.

Basic parts of speech – Noun. Martin: Advanced English Grammer Cambridge University Press . précis. Importance of non-verbal communication – positive gestures. paragraph writing. refund etc. pronoun. article and conjunction. applying for a loan. translation (from vernacular to English & English to vernacular) Correct word usage – Homonyms. PTU/BOS/BB/110/28-06-2004 BUSINESS COMMUNICATION – I BB-105 Max. salary advance.).g. Antonyms and Synonyms. symbols and signs. basic model & communication. adjective. Writing applications – for business (e. job application. preposition. leave application. Marks 100 External Assessment 60 Internal Assessment 40 Business Communication – its meaning & importance. adverb. physical appearance & the art of self-presentation & conduct. References: Hewings. Barriers to effective communication. Active & passive voice. verb. Essentials of effective business communication.

MD. and justifying text. Creating and opening a presentation. etc. Marks 100 External Assessment 60 Internal Assessment 40 Computer Fundamentals : What is a computer? Components of a computer system. DEL. Standard. CLS. Introduction to MS-Office and its integrated nature. splitting. Adding and removing fields from data source. underlining. CD player. Types of computers. closing. Mailmerge: creating main document and data source. adding header/footer. DATE. opening. Use of master slides and colour box. and copying slides. Display. Inserting organization chart. RENAM. adding rows and columns. Use of slide sorter. Creating. entering text. References: 1. Fonts. RD. Tables – creation. Inserting pictures. DOS: Elementary knowledge of DOS commands DIR. formatting. Use of Windows Explorer for moving and copying files. Use of auto content wizard. and mouse pointers. SCANDISK. CD. Mouse. BACKUP. PTU/BOS/BB/110/28-06-2004 INTRODUCTION TO COMPUTERS – I BB-106 Max. Using accessories such as calculator. and printing a document. Borders. and drawing toolbars in powerpoint and their use. Use of animation features. Windows: Difference between windows and DOS. and combining cells. Vikas Publishing House. Print preview. resizing pictures. Time. Closing and saving a presentation. Use of tabs. Brief history of evolution of computers and generation of computers. and operating documents. TIME. Saving. Classification of computers. new documents. MS-Word: Starting Word. CHKDSK. RESTORE. Saxena : A first Course in Computers. Input/Output devices. Time Zone. paint brush. changing text. Computer hardware and software. Adding headers and footers. deleting. COPY. Power Point (Presentation software): Basic concept of presentation software. Screen saver. . aligning. Basic Features – Date.

Journal and Ledger: Double Entry System. Mukherjee & Hanif : Fundamentals of Accounting . Jain and Narang : Financial Accounting 2. Bank Reconciliation Statement: Bank transactions. PTU/BOS/BB/110/28-06-2004 FINANCIAL ACCOUNTING Max. Expenses. Journal and recording of entries in journal with narration. References: 1. Marks: 100 External Assessment: 60 BB201 Internal Assessment: 40 Basic Accounting Concepts: Background of Accounting. Trial Balance: Need and objectives. Application of Trading Account and Profit and Loss Account to get Gross Profit and Net Profit. S. Expenditure. different types of errors escaped trial balance preparation. Income. Accounts – Types and classification. Cost Concept. Rectification of errors. Entity Concept. Ledger – Posting from Journal to respective ledger accounts. Assets. concept and application of Fixed and Reducing Installment method. Preparation of simple bank reconciliation statement. Basis of Accounting – Objectives and necessity. Application of above methods with purchase and sale of assets with alteration (excluding retrospective methods). Liabilities and application to problems. Application of Trial Balance. Application of Balance Sheet with Marshalling. Depreciation Accounting: Needs and objectives. basic terms – Capital.N. concepts – matching. Application of final accounts problems. Final Accounts: Concept of adjustment. Maheshwari : An Introduction to Accountancy 3.

References: 1. PTU/BOS/BB/110/28-06-2004 BUSINESS LAWS . Concept of Agency and various types of mercantile agents. and capacity of parties. rights and duties of a partner. Legality of Object. Dissolution of a partnership. Transfer of Ownership. Consideration.I Max. Law of Partnership: Definition and nature of partnership. free consent. and Sareen : Mercantile Law 7th Ed. Marks: 100 External Assessment: 60 BB203 Internal Assessment: 40 Law of Contract: Definition and nature of a contract. Meaning of conditions and warranties. Chawla. Performance and discharge of contract. Law of Sale of Goods: Definition of Sales. Garg. . essentials for contract of sale. Offer and Acceptance. Kalyani. Implied warranties – Caveat Emptor. Rights of Unpaid seller and other remedial measures. Remedies for breach of contract.

2. balanced budget multiplier. relevance of multiplier to developing countries. tax multiplier. 4. Theory of multiplier: Income generation in a static and dynamic setting. Fisher and Cambridge equations. Money its function and role: Quantity theory of money. PTU/BOS/BB/110/28-06-2004 MACROECONOMICS Max. and theories. marginal efficiency of capital. Marks: 100 External Assessment: 60 BB202 Internal Assessment: 40 Macroeconomics: meaning. Theory of investment: Types of investment determinants of investment. foreign trade multiplier. permanent income hypothesis. Concepts and measurement through double entry. Keynsian theory of income determination. Stabilization policies: Monetary and fiscal policies. References: 1. net present value. leakages from multiplier. sectoral accounting and matrix approaches. Basic concepts used: Stock and flow variables. Ackley: Macroeconomic Theory and Policy. 5. interest rate determination. Dwivedi: Macroecomics. nature and scope. Shapiro: Macroecomics Analysis. National income. Inflation: Meaning. types. classical. Keynes views about money and prices. Classical theory of output and employment. Say’s law of markets. neoclassical and Keynesian theories. life cycle hypothesis. Branson: Macroeconomic Theory. Dornbusch & Fisher: Macroeconomics. relative income hypothesis. static and dynamic analysis. Consumption: Meaning determinants and importance. Theory of consumption: Absolute income hypothesis. internal rate of return. partial and general equilibrium. 3. Economy as a circular flow of income and expenditure. determinants of Macro equilibrium with aggregate demand and aggregate supply functions under employment equilibrium. .

Monnappa and Saiyadan. Job description. HRM in India Job analysis: steps in analysing job and introduction to methods of collecting job analysis information. Tata Mcgraw Hill. job simplification. empowerment and participation. employee. Marks: 100 External Assessment: 60 BB204 Internal Assessment: 40 Nature. role and importance of HRM. Human Resource Management. Garg. Wage and salary administration and incentives. Human Resource Management. selection process. employee development and career planning. Human Resource Development: Identification of training needs and techniques of training. scope. methods and problems of performance appraisal. Pearson education. Excel books 2. New trends in HRM due to globalisation deregulation and technological advancements. . Dessler. policies and procedure of recruitment. Personnel Management. transfer and promotion. job rotation. testing & interviews. Placement and induction. Reference: 1. job specification. job design. 3.S.P. job enrichment and job enlargement. An introduction to teams. PTU/BOS/BB/110/28-06-2004 HUMAN RESOURCE MANAGEMENT Max. Performance appraisal. Rao V. Recruitment: sources of recruitment.

voice and correct word usage.C. listening and speaking skills. drafting an advertisement/notice.. interviews. All India Traveler bookseller. customers etc. precis making.V. Drafting a CV. Basic model of communication. Business Communication. Marks: 100 External Assessment: 60 BB205 Internal Assessment: 40 The concept of effective business communication – definition & importance. Writing inter-office memorandums. writing effective sales letters – to agents. Petit J. suppliers. barriers to effective communication. .D.V. PTU/BOS/BB/110/28-06-2004 BUSINESS COMMUNICATION . importance of N. Paragraph writing. extempore speaking. writing a job application and other applications.II Max. Reference: Lesikar R.. faxes. e-mails. Developing reading. group discussions.

median. and using statistical functions. Sanjay Saxena : A First Course in Computers 2000 Ed. mean. data filters and forms. Internet protocols (TCP/IP. Netiquettes. calender. information gathering. creating a chart. MS-Outlook: Using MS-Outlook for managing e-mail. mode. dial up. retailing etc. Use of Excel as a database. Use of search engines and e-mail messages. countif. and its structure and capabilities. Sqrt. min. serial fill. entering formulae. Operating Excel: concept of workbook and worksheet. Entering and pasting formulas. date. PTU/BOS/BB/110/28-06-2004 INTRODUCTION TO COMPUTERS . sum if.II Max. sum. . Leon & Leon : Internet for Everyone. FTP and HTTP). tasks and address book. drawing toolbars. Various methods of connecting to the net e. Internet: A brief history of origin of internet. appointments. Use of Microsoft Internet explorer. ISDN and broadband. Reference: 1. entering and editing data and text. Selection of cells. Marks: 100 External Assessment: 60 BB206 Internal Assessment: 40 Concept of spreadsheet and its use in business management. Excel as a part of M-Office. Various applications of Internet such as e- mail. formatting text in cells and on the worksheet. 2. Excel Functions: max. A brief introduction to Internet addressing.g. Leon Tech World. count.

Marks: 100 External Assessment: 60 BB303 Internal Assessment: 40 Introduction: Cost and Cost Accounting. Khan & K. Funds Flow Statement. types of budget (fundamentals only). Marginal Costing: Marginal cost vs. PTU/BOS/BB/110/28-06-2004 COST AND MANAGEMENT ACCOUNTING Max. P/V ration. estimate. Objectives. Scope. Reconciliation of cost and financial Accounts. contribution . Installation of costing system. Classification. application of marginal costing. marginal costing. Material Control. References: 1. Standard Costing and Variance Analysis: material variances . Overhead control.Jain . Fixed and Variable. Labour control. Cost Accounting : Jain & Narang 2. Managements & Cost Accounting : M. Break even analysis. Advantages and disadvantages. margin of safety. Analysis of Cost – Preparation of cost sheet. tender and quotation. Cash Flow Statement (as per AS14) Budgetary Control: Meaning. direct and indirect.Y. labour variances.

Prentice Hall India. bionominal and poision. percentiles. quartile deviation. deciles. Measures of Dispersion: range. Time series analysis. co-efficient of variation. moving averages. quartiles. regression analysis. exponential smoothing Theory of probability: Classical approach. median. . components of time series. References: Levin & Rubin: Statistics for Management. arithmetic. mean deviation and standard deviation. Marks: 100 External Assessment: 60 BB304 Internal Assessment: 40 Classification of data. presentation of data: graphic and tabulation. Theoretical Distributions: normal. geometric and harmonic mean. relative frequency approach. PTU/BOS/BB/110/28-06-2004 BUSINESS STATISTICS Max. Correlation Analysis: Karl Pearson’s and Spearman’s methods. Index numbers. mode.Probability rules. Measures of Central Tendency: mean. Bayes’ Theorem. statistical independence and dependence. subjective approach.

Infrastructure: Physical and social. . References: 1. Ruddardatt & Sundaram: Indian Economy 2. and interstate variation. industrial policy (liberalization. Recent trends in foreign trade of India. Achievements of economic planning. Marks: 100 External Assessment: 60 BB301 Internal Assessment: 40 National Income of India: Growth. regional imbalances. latest five year plan. RBI: Currency. its role in economic development Indian planning: Objectives. Mishra & Puri: Indian Economy 3. Latest Economic Survey. structure. globalisation and privatization) Changing profile of public sector Major economic problems: Population. and inequalities. Agriculture: Production and productivity trends. Poverty. PTU/BOS/BB/110/28-06-2004 INDIAN ECONOMY Max. green revolution. land reforms. India and WTO. Bimal Jalan: Indian Economy 4. inflation. and basic strategy. priorities. Industrial sector: Industrial growth during planning period. Banking reports 5. rural credit. unemployment.

new product development process. mass marketing vs. positioning. Gandhi: Marketing Management 4. Distribution: channel decisions. objectives & strategies Product promotion: promotion mix and factors affecting. Segmentation. Stanton: Fundamentals of Marketing 3. nature. Marks: 100 External Assessment: 60 BB302 Internal Assessment: 40 Marketing: Nature & Scope of Marketing. Philips Kotler: Principles of Marketing 2. packaging & labelling decisions Pricing decisions: importance. PTU/BOS/BB/110/28-06-2004 MARKETING MANAGEMENT Max. Ramaswami & Namakumari: Marketing Management . buyer’s role. selling. physical distribution system & its components References: 1. Consumer buying behaviour: consumer decision making process (five step model). product. Market segmentation: need. basis & strategies. and product life cycle.C. purchase behaviour.production. components & factors affecting Product decisions: product definition. factors affecting buying behaviour. types & factors. Concepts . marketing & societal marketing. branding. marketing environment –marketing management and its environment. concept. J. Marketing mix: 4ps of products & 7ps of services.

Adam & Ebert : Production and Operations Management. routing etc. Production planning and control: Planning. scheduling. TQM and ISO quality systems. product and process layout. Assembly line balancing. ordering and shortage costs). its functions and relationship with other functional areas. layout decision. PTU/BOS/BB/110/28-06-2004 PRODUCTION AND OPERATIONS MANAGEMENT Max. Inventory Management: ABC analysis and basic model of EOQ (carrying. Prentice Hall India . Buffa & Sarin : Modern Production and Operations Management 2. Basic concepts of maintenance management and preventive management. Facility location decision. Statistical quality control and acceptance sampling. Work simplification. Nair : Operations Management. Services: Nature. design of service system. Reference: 1. Supply Chain Management. Marks: 100 External Assessment: 60 BB305 Internal Assessment: 40 Production and operations management. computer aided manufacturing. TMH 3. Latest Concepts: A brief introduction to JIT. Capacity planning. Work Study: Method study and time study. Productivity linked incentives.

This will encourage the students in improving their breadth of knowledge. Marks: 100 BB306 Internal Assessment: 100 The seminar is intended to be an internal paper focused on developing the communication and presentation skills of the students. . The institution should allocate specific topics of general and topical interest and require the students to make a presentation to the entire group. PTU/BOS/BB/110/28-06-2004 SEMINAR Max.

coding. Population sample. PTU/BOS/BB/110/28-06-2004 RESEARCH METHODOLOGY Max. sampling theory of estimation Collection of data: types. scope. primary & secondary methods. research designs. editing. C. Scale construction techniques. Scaling: meaning of scaling. K. Kothari : Research Methodology 2. Rao : Research Methodology .R. designing a questionnaire. types of sampling techniques. Marks: 100 External Assessment: 60 BB401 Internal Assessment: 40 Introduction to Research: Definition. data preparation. research process. rating and ranking scales. important scaling techniques.V. tabulation. objectives. Report writing and presentation Reference: 1. limitations & types.

Vikas Pub. NOI approach. Net Present value method. Traditional Approach. cost of debt. importance and various techniques. Traditional approach. Profit Maximization vs. Chandra : Financial Management. rate of return method. References: 1. 2. Pandey : Financial Management. Cost of Capital: Introduction. Capital Budgeting: Meaning. cost of equity shares. Capital Structure: Introduction. TMH. Internal rate of return method. Objectives of Financial Management. Investment Decisions. PTU/BOS/BB/110/28-06-2004 FINANCIAL MANAGEMENT Max. Pay back methods. Marks: 100 External Assessment: 60 BB402 Internal Assessment: 40 Introduction: Scope of Financial Management. cost of preference shares. Profitability index method (Numerical questions may be set out of pay-back method and Post pay-back method only). Modern Approach. . capital structure decisions. MM approach. Post Pay- back period. measurement of cost of capital. NI approach. calculation of overall cost of capital based on historical and market rates (Fundamentals only). Wealth Maximization. Financing decisions.

Marks: 100 External Assessment: 60 BB403 Internal Assessment: 40 Consumer behaviour: nature. neo Freudian & trait Perception: sensation. factors affecting reference groups. instrumental learning and cognitive learning theories Attitude: tricomponent attitude model and sources of influence Consumer in social & cultural setting: Reference groups: concepts. positive & negative motivation. scope & application Consumer as an individual: Consumer motivation: needs & goals. PTU/BOS/BB/110/28-06-2004 CONSUMER BEHAVIOUR Max. Freudian. theories. social class & its measurement Culture & sub culture: definition & influence Introduction to opinion leadership & consumer innovation References : 1. absolute threshold and differential threshold Learning: classical learning. Engel. types & systems of needs hierarchy & trio of needs Personality: nature. Schiffman & Kanuk: Consumer Behaviour (Pearson Education 7/e) 4. Blackwell. & Miriard: Consumer Behaviour (Dryden Press International Edition) .

. Rights and liabilities of directors. Parties to negotiable instrument. Share Capital: types of shares. liability of a member. and marine insurance. Law of Insurance: Definition and elements of insurance contract. Law of carriage: Basic features of law relating to land. Company Law: Definition and nature of a company. and Sareen : Mercantile Law 7th Ed. Garg. air. and sea carriers. Issue of prospectus and membership of company. Chawla.II Max. Marks: 100 External Assessment: 60 BB404 Internal Assessment: 40 Negotiable Instruments Act: Definition of negotiable instrument. Kalyani. allotment and transfer and purchase by a company of its own shares. Formation of Company – Memorandum and articles of association. Bill of Exchange and cheques. Hundies. Difference between partnership and company. Winding up by court and voluntary winding up. Protection of minority shareholders from mismanagement and oppression. References: 1. Dishonour of a negotiable Instrument – Liabilities of Banker and drawer for dishonour of a cheque. PTU/BOS/BB/110/28-06-2004 BUSINESS LAWS . Company Management: Appointment and removal of directors. Promisory note. fire. Discharge of parties from liability. Basic knowledge of various types of resolutions. premium and reinsurance. Meetings: Statutory meetings. characteristics of a company. Basic idea about life.

Bank : The Essence of Total Quality Management. . Documentation. Role of consultants in developing and implementing ISO 9000 quality systems. Juran. : Total Quality Management. PHI 2. Statistical Methods. The customer focus. Need for customer care and relationship marketing. Steps required to implement quality management systems. PTU/BOS/BB/110/28-06-2004 QUALITY MANAGEMENT Max. Reference: 1. Benchmarking and the concept of Kaizen. The rise of Japan and other eastern economies with a focus on quality. need for team work and process of rewards and recognition. fishbone diagram and Pareto diagram. Besterfield et. Crossby and their contribution. Tools of Quality Management. Pearson Edu. Ishikawa. Quality as a means to success in a competitive and global environment. Cost of poor quality. The power of the customer to choose. problem solving tools such as – brainstorming. Quality leads to profits. Marks: 100 External Assessment: 60 BB405 Internal Assessment: 40 Definition of quality.al. elements of ISO 9000 internal audits and registration. Quality Systems – ISO 9000 series standards. Quality Gurus: Deming. Need for unbiased data collection.

Reference: 1. forms and reports. SQL: SQL Database creation & manipulation views & queries. advantages & disadvantages of DBMS. Use of query. 3. Sanjay Saxena : A first course in Computers. domains & keys. Data Models: The hierarchical model. James Martin : Principles of Database Management. normalization – The first & second normal form of databases. tupples. Access: A relational database tool in MS-Office. saving databases. PTU/BOS/BB/110/28-06-2004 INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS Max. Naveen Prakash : Introduction to Database Management. security & integrity. concurrency. Parts of access window. . the network model & the relational model. PHI. toolbars and icons. Relational Databases: Relations. TMH. 2. Vikas Pub. Basic Concepts: Entities & their attributes. Creating a new table and new database. Marks: 100 External Assessment: 60 BB406 Internal Assessment: 40 Introduction: definition of data. uses & need of data in organizations. Data Protection: Recovery. creating views.

international environment. government and business Technological environment: technology policy.Ghosh : Business Environment . legal environment. Social environment: social responsibility of business.WTO. References: 1) Francis Cherunalum : Business Environment 2) Ashwathapa : Business Environment 3) Adhikary : Economic Environment for Business 4) P. and problems in import of technology. UNCTAD. consumerism and consumer protection act. European union (EU) Political environment: political systems. political environment. International environment: balance of payments/ trade. PTU/BOS/BB/110/28-06-2004 BUSINESS ENVIRONMENT Max. foreign direct investment and collaboration. Marks: 100 External Assessment: 60 BB501 Internal Assessment: 40 Business environment: social environment. foreign exchange management act (FEMA). international economic institutions. IMF.K. and technological environment. technology transfer. Legal environment: competition law.

Weist & Levy : A Management Guide to PERT/CPM. McMillan India.Chaudhry : Project Management. human aspects of project management. phases in the life cycle of a project. Prentice Hall India. critical path method. Time Scheduling a Project: Gantt Carts and LOB. Forms of project organization. Crashing a network and concept of PERT cost. Major reasons for cost & time over runs and remedial measures. TMH 3. Vasant Desai : Project Management. Reference: 1. Performance reviews on the basis of planned project cost and time. . 4. PERT and its advantage over CPM. Network Techniques: concept of project network. 2. slack and free float. Marks: 100 External Assessment: 60 BB502 Internal Assessment: 40 The concept of a project. Gopala Krishnan & Rama Murthy : A Text book of Project Management. characteristics of a project. project planning and control. PTU/BOS/BB/110/28-06-2004 PROJECT MANAGEMENT Max. Himalya Pub. construction of project network. Probability of completing a project on time. S.

Y. Ogilvy D. Marks: 100 External Assessment: 60 BB503 Internal Assessment: 40 Advertising: Marketing communication models. David A and Myera John G. trade & sales force levels.: Advertising 3. W.H. Chunnawala : Advertising Management . Advertising definition and objectives. PTU/BOS/BB/110/28-06-2004 ADVERTISING AND SALES MANAGEMENT Max. Advertising its place in marketing – different kinds of advertising. Brand strategy & campaign planning: TV & radio commercials Creative copy strategies. Aaker. Sales Management: Concept and objectives. –1981 John Wiley N. Management of sales promotion at the consumer. Introduction to types of sale quotas. Advertising art & layout. advertising effectiveness.Longman publication : Ogilvy on Advertising 4. References 1. Legal & ethical aspects of advertising. Border. Media planning & scheduling. : Advertising Management (Prentice Hall of India) 2. advertising copy. Sales displays & merchandising.

Luck & Rubin: Marketing Research 3.Sharma: Marketing Research Suggested references: 1. f and z distribution and chi-square test. Tull & Green: Research for Marketing Decisions. Research process. objectives. coding.C. Boyd. multidimensional scaling. tabulation. G.C. D. cross tabulation. Scaling: meaning of scaling.Beri: Marketing Research 3. types and techniques. Westfall & Stasch: Marketing Research 2. Sampling: concepts. editing of data. estimation of sample size. Questionnaire: questionnaire construction. PTU/BOS/BB/110/28-06-2004 MARKETING RESEARCH Max. Scale construction techniques. Marks: 100 External Assessment: 60 BB504 Internal Assessment: 40 Basic concepts: scope. Marketing research applications.R.Ramanujan Mazindar: Marketing Research 2. classification. descriptive and experimental (in detail) Data collection: primary and secondary. Research design and its types: exploratory. Recommended texts 1. important scaling techniques: rating scales and ranking scales. limitations. Data analysis: tests of significance based on t.D. 4.Kothari: Marketing Research .

System Design – design methods. DFD. sales order processing. types of information. structured & unstructured decisions. 3. References: 1. Implementation & Evaluation: Planning. DD & Decision tables. role. . manufacturing plants etc. SQL. Marks: 100 External Assessment: 60 BB505 Internal Assessment: 40 Introduction: Definition. Introduction to Decision Support System. & Clagett: Information Systems for Management. software development models. MacMillon. financial accounting. Murdick. Database Management: Objectives. organizing. Davis & Olson: Management Information Systems. design documentation. 2. advantages & disadvantages of DBMS. System Implementation & testing. inventory control. quality of information. detailed system design. Decision Making: Simon’s model of decision making. PTU/BOS/BB/110/28-06-2004 MANAGEMENT INFORMATION SYSTEMS Max. use of databases for integration across functional areas. Design Methodology & Techniques: System development life cycle. System Analysis – SRS. Information Concepts: Data Vs Information. D. Goyal : Management Information Systems. testing & changeover.P. Introduction to business systems: payroll. characteristics & significance of MIS. Ross. Evaluation approaches.

. Marks: 100 BB506 Internal Assessment: 100 Between the fourth and the firth semester the students of BBA are required to undergo summer training in any organization. They are required to carry out a project and submit a report to the institution at the end of training. PTU/BOS/BB/110/28-06-2004 SEMINAR ON TRAINING REPORT Max. The training is aimed at exposing the students to the practical aspects of management and the application of theories of management. This training report is required to be presented to the class and evaluated by a teacher/teachers of the college.

corporate resources & personal factors. Azhar Kazmi: Business Policy . nature & scope. socio economic. need. Jouch & Gluick: Strategic Management & Business Policy (Mcgraw hill 3/e) 2. components of mission statement. Pearce & Robinson: Strategic Management AITBS 4. combination. Internal factors. Wheelen & Hunger: Strategic management & Business Policy (Pearson education 8/e) 3. techniques for environmental analysis Industry analysis: porter’s approach. r&d & engineering. political. stability. analyzing strengths & weaknesses Strategy formulation & choice: Generic strategy alternatives. retrenchment. formulation of mission & objectives and their specificity Social responsibility of business: Scanning the environment: environment scanning. finance & accounting. marketing & distribution. Hofer’s model Implementation & control: Behavioural aspects. environmental threat & opportunity profile Internal analysis: value chain analysis. BCG matrix. Marks: 100 External Assessment: 60 BB601 Internal Assessment: 40 Strategic management: introduction. strategy variations. expansion. GE 9 cell matrix. strategy evaluation & control References : 1. technological. production & operations. strategic decision making Mission & objectives: need for explicit mission. PTU/BOS/BB/110/28-06-2004 CORPORATE STRATEGY Max.

entrepreneurial ambition. importance. Srinivasan: Entrepreneurial Development (sultan chand & sons) 2. C. entrepreneurial culture. registration as ssi. Gupta & N. Marks: 100 External Assessment: 60 BB602 Internal Assessment: 40 Concept of entrepreneurship: meaning & characteristics of entrepreneurship. guidelines for project report. characteristics. entrepreneur. socio-economic origin of entrepreneurship. factors affecting entrepreneurship.B. role of government and other institutions. conceptual model of entrepreneurship. compelling and facilitating factors. Vasant desai: management of a small scale industry (himalya publishing house) . Steps for starting a small industry. advantages and problems of ssis.P. PTU/BOS/BB/110/28-06-2004 ENTREPRENEURSHIP Max. Input requirements Ssi: meaning. intrapreneur and manager Entrepreneurial motivation: motivating. processing and selection of idea. Assistance to ssi: need for incentives & subsidies. References: 1. traits of a good entrepreneur. achievement motivation theory and kakinada experiment Establishment of entrepreneurial systems: search. need for institutional support.

life cycle. technology and strategies (pearson education) 3.k. importance of employees. quality gaps and their closing Concept of services marketing: role of marketing in services. Christopher lovelock: services marketing: people. consumer decision making. channel selection Knowledge of buyer’s behaviour: decision making roles. consumer evaluation of services Marketing strategies for service marketing: segmentation. service characteristics and classifications Service quality: quality and productivity. pricing and market communication References : 1. differentiation of goods and services. Helen woodruff: services marketing (macmillan india ltd) . growth and role of services. P. intermediaries and customer participation in effective delivery. PTU/BOS/BB/110/28-06-2004 SERVICES MARKETING Max. differentiation. Valarie a. targeting and positioning. sinha & s. Marks: 100 External Assessment: 60 BB603 Internal Assessment: 40 Concept of services: introduction. service marketing triangle Managing effective service delivery: managing demand and capacity. service marketing mix.c. sahoo: services marketing – text & readings (himalya publishing house) 4. Zeithmal: services marketing 2.

and registration of trade unions. and Sareen : Mercantile Law 7th Ed. Employment of women and young persons. Elementary knowledge of personal Income tax. Garg. and central excise acts. PTU/BOS/BB/110/28-06-2004 BUSINESS LAWS . Basic Features of payment of wages Act. Basic features of Employees Provident Fund Act. Central and Punjab State Sales tax Acts. strikes. References: 1. direct and indirect taxes. The Trade Union Act: Objects. . Minimum Wages Act and payment of bonus act.III Max. and payment of Gratuity Act. Safety and welfare provisions. Taxation: Constitutional Frame work of taxation. Chawla. lockouts. The settlement machinery and authorities under the act. and layoffs. The Industrial Disputes Act: Scope and object. Health. Marks: 100 External Assessment: 60 BB604 Internal Assessment: 40 The factories Act: Object and definitions. definitions. Rights and liabilities of trade union. customs. Kalyani.

Inventory Management: Introduction. factors determining the cash balance. importance of working capital. Pricing the issues of Raw materials (FIFO. PTU/BOS/BB/110/28-06-2004 BANKING AND WORKING CAPITAL MANAGEMENT Max. LIFO. Credit Management: Terms of payment. optimal cash balance. control of Accounts Receivables. operating cycle and cash cycle. Economic order quantity Model. factors affecting working capital requirements. strategies of managing surplus funds (excluding cash management models). concept of working capital. levels of working capital investment. Ordering level. current assets financing policy. motives for holding cash. References: . credit policy variables. and Average Method only). options for investing surplus funds. need for inventories. Cost holding inventory. Cash Management System: Introduction. types of collection system. Maximum and Minimum inventory levels. Marks: 100 External Assessment: 60 BB605 Internal Assessment: 40 Working Capital Management: Introduction. characteristics of current assets.

. PTU/BOS/BB/110/28-06-2004 PROJECT PRESENTATION Max. Marks: 100 BB606 Internal Assessment: 100 The students are required to carry out a project on any management subject and submit a report to be evaluated by the teachers of the institute and a presentation made to the entire group.

Case studies. man induced landslides. fertilizer-pesticide problems. d) Food resources : World food problems. environmental effects of extracting and using mineral resources. Timber extraction. dams-benefits and problems. conflicts and water. e) Energy resources : Growing energy needs. c) Mineral resources : Use and exploitation. renewable and non renewable energy sources. mining. floods. effects of modern agriculture. a) Forest resources : Use and over-exploitation. Unit 2 : Natural Resources : Renewable and non-renewable resources : Natural resources and associated problems. case studies. Unit 3 : Ecosystems . b) Water resources : Use and over-Utilization of surface and ground water. water logging. f) Land resources : Land as a resource. deforestation. dams and their effects on forests and tribal people. • Equitable use of resources for sustainable lifestyles. salinity. changes caused by agriculture and overgrazing. use of alternate energy sources. case studies. case studies. drought. land degradation. scope and importance (2 Lectures) Need for public awareness. soil erosion and desertification. • Role of an individual in conservation of natural resources. PTU/BOS/BB/110/28-06-2004 CE-216 ENVIRONMENTAL SCIENCE L T P 3 1 0 Unit 1 : The Multidisciplinary nature of environmental studies Definition.

• Food chains. man-wildlife conflicts. types. ethical. Grassland ecosystem c. estuaries) (6 lectures) Unit 4 : Biodiversity and its conservation • Introduction – Definition : genetic. PTU/BOS/BB/110/28-06-2004 • Concept of an ecosystem. Aquatic ecosystems (ponds. National and local levels. • Energy flow in the ecosystem. • Threats to biodiversity : habitat loass. Forest ecosystem b. . streams. • Ecological succession. social. consumers and decomposers. poaching of wildlife. • Endangered and endemic species of India • Conservation of biodiversity : In-situ conservation of biodiversity. productive use. Desert ecosystem d. • Structure and function of an ecosystem. • India as a mega-diversity nation • Hot-spots of biodiversity. lakes. species and ecosystem diversity. structure and function of the following ecosystem :- a. characteristic features. • Biogeographical classification of India • Value of biodiversity : consumptive use. • Introduction. food webs and ecological pyramids. rivers. aesthetic and option values • Biodiversity at global. oceans. • Producers.

cyclone and landslides. PTU/BOS/BB/110/28-06-2004 Unit 5 : Environmental Pollution Definition • Causes. its problems and concerns. Case studies. • Pollution case studies. global warming. acid rain. nuclear accidents and holocaust. • Wasteland reclamation. Soil pollution d. • Disaster management : floods. effects and control measures of :- a. . Thermal pollution g. Air pollution b. Water pollution c. rain water harvesting. Noise pollution f. watershed management • Resettlement and rahabilitation of people . • Climate change. Marine pollution e. • Environmental ethics : Issues and possible solutions. (8 lectures) Unit 6 : Social Issues and the Environment • From Unsustainable to Sustainable development • Urban problems related to energy • Water conservation. Case studies. • Role of an individual in prevention of pollution. ozone layer depletion. Nuclear hazards • Solid waste Management : Causes. • Consumerism and waste products. earthquake. effects and control measures of urban and industrial wastes.

PTU/BOS/BB/110/28-06-2004 • Environment Protection Act. • Value Education. hill slopes. • Population explosion – Family Welfare Programme. variation among nations. Unit 8 : Field work • Visit to a local area to document environmental and river forest grassland hill mountain. etc. birds. (7 lectures) Unit 7 : Human Population and the Environment • Population growth. • Water (Prevention and control of Pollution) Act • Wildlife Protection Act • Forest Conservation Act • Issues involved in enforcement of environmental legislation. (Field work Equal to 5 lecture hours) . • Study of simple ecosystems-pond. insects. • Human Rights. • Air (Preventation and Control of Pollution) Act. river. • HIV / AIDS • Women and Child Welfare. • Environment and human health. • Case Studies. • Visit to a local polluted site – Urban / Rural / Industrial / Agricultural • Study of common plants. • Role of Information Technology in Environment and human health. • Public awareness.