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E X C E R P T
Mobile Gaming in Emerging Markets
Five-Year Forecast and Impact Analysis
adoption barriers.9bn in 2008. combined with improving economic conditions. where improving economies are allowing consumers and businesses to catch up with the more advanced markets in terms of technology uptake. barriers to adoption. The report also forecasts market growth and looks at interesting business models and initiatives. . market enablers. where it is stimulating competition and interest in mobile games. current trends and overall market dynamics. including their mobile gaming-specific metrics. But apart from technological improvement and business-level innovation — which in the form of the iPhone App Store is revolutionizing the industry — the mobile gaming market is also evolving fast on account of mobile adoption. handsets are the first device they own that enables access to electronic forms of entertainment. The main driver was an increase from about 55m users in 2005 to about 183m in 2008. A number of underlying factors contribute to this growth — first of all the evolving mobile technology environment: Better and faster wireless networks as well as more advanced and easy-to-use handsets are enhancing the user experience. Mobile gaming is benefiting from expanded mobile access to the Internet and content services. they are eager to experiment and use mobile data services. as 3G networks are launched. Russia and South Africa. China.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 2 Report overview Mobile Gaming in Emerging Markets: Five-Year Forecast and Impact Analysis Mobile gaming is enjoying solid growth. the handset user experience is enhanced and data access costs are reduced. Mexico. Features such as touchscreens. Growth will be fueled by the changes the iPhone App Store has brought to more developed markets. analyzes mobile videogaming market dynamics in emerging economies. This trend is led by emerging markets. of which mobile videogames are a major driving force. Also included are in-depth country profiles of eight emerging markets: Brazil. For many users. Also. is resulting in increasing adoption of mobile content and data services. Each country study examines the economic background of local mobile and gaming markets. This report. because devices such as PCs and gaming consoles are less common. having grown strongly in recent years. Nigeria. This is followed by a top-level examination of emerging markets. This is done by analyzing these markets in the context of the overall mobile videogaming industry. Declining handset and data access prices have been central to the increased use of data services in emerging economies. Emerging markets contributed heavily. the mobile phone has in many emerging markets become the primary device for accessing content such as websites and games. with China and India being among the most important in terms of new mobile gamers. The number of gamers increased from about 55m in 2005 to about 183m in 2008. Emerging markets contributed heavily.9bn. 3D capabilities and online interactivity allow content developers to improve games. available products. and global revenue in 2008 came to $6. Although most people in emerging markets cannot afford sophisticated devices. trends and opportunities. pricing. Poland. Key findings of the report include: Global mobile gaming revenue came to $6. Mobile Gaming in Emerging Markets: Five-Year Forecast and Impact Analysis. This is true for both mobile communications and entertainment. taking a close look at the trends and dynamics in gaming and mobile gaming globally. in both developed and emerging markets. with China and India being among the most important in terms of new mobile gamers. India. This.
however. a number of country-level issues in emerging markets encourage local players to develop innovative business models to pursue the mobile gaming opportunity. freeto-play and social gaming. the inadequacy of game distribution channels. most of them specific to local conditions but related to low income levels. Some of the most interesting examples are advergaming. network and billing platform inadequacies and other technical issues. .EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 3 Several barriers are hampering market growth. these usually have local peculiarities. In addition to the ecosystem-related issues. the prevalence of handsets with limited functionality. As shown in the country profiles. inadequate payment mechanisms or piracy. pricing for data access and games.
viral distribution. and why? When are core games. social networking. in-game micropayments. casual games.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 4 Key questions answered What are the revenue and user base potentials of mobile gaming? How does gaming fit into mobile operators‘ overall data business? What can operators do to boost mobile gaming adoption? What are the barriers to mobile gaming growth in emerging economies? How important will the availability of advanced handsets be to mobile gaming adoption? And how much of a difference will 3G make? Which geographical regions will see the most growth in mobile gaming users? How do the opportunities in various regions compare? What kinds of strategies have proven successful in emerging countries. off-deck distribution. revenue-sharing and sponsored games? What strategies can succeed in generating revenue from mobile gaming in markets dominated by piracy? Who is doing these things? Case studies Brazil China India Mexico Nigeria Poland Russia South Africa . online games or advergaming the best choices? How about application stores.
Investors: Locate opportunities in challenging environments. pricing and billing of mobile games. Learn from the experience of campaigns involving mobile gaming in a variety of emerging markets and gain insight into what made them successful. and identify the strategies that are most likely to succeed where incomes are low and piracy rife. Evaluate markets to target those that best suit your products and capabilities. publishers. Discover what is holding back adoption in emerging markets and which strategies can overcome obstacles such as piracy. . Advertisers: Assess the opportunity for branded games and advergaming to promote your brand. This report will help you evaluate and develop the strategies that will position your portfolio investments to take effective advantage of upcoming developments in one of the most exciting mobile application fields. including distribution channels. payment mechanisms and piracy mitigation. Anticipate trends in mobile networks and handsets in order to position your products and take advantage of unmet aspirational demand among new target audiences. Case studies are provided involving advergaming and sponsored games. distributors and aggregators: This report examines the value chain of mobile gaming and how it is changing.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 5 Audience Mobile operators: This report will help you both grasp the big picture and home in on the markets that best match your capabilities and objectives. Use the case studies to discover and compare new approaches to provisioning. Game developers. This report will help you identify how to use mobile gaming to reach new audiences with effective messages. Find out what the mobile gaming opportunity is in emerging markets.
3G and lower costs boost growth Mobile telecom in Mexico: Telcel influences growth. but rural potential remains untapped The gaming industry in India: Cricket. advergaming will drive market Mobile telecom in India: Competition drives growth.2 China: In the land of multiplayer online games.2 Emerging markets have what it takes for mobile gaming to succeed 2.3 Definitions Revenue and gamers Game types Mobile gaming business models 1.1 Brazil: The videogame culture is strong. core gamers go online with 3G Mobile game case study: Reliance‘s Zapak online gaming brand 3. wider 3G coverage and better handset gaming capabilities The gaming industry in China: In-game micro-payments vs. but the mobile medium is key to the mass market Mobile telecom in Brazil: High service adoption and gaming-capable handsets lay solid foundation for mobile gaming The gaming industry in Brazil: Videogames are popular. but market saturation and 3G will bring competition The gaming industry in Mexico: Consoles and PCs dominate a buoyant market.1 Mobile service in emerging economies: Subscriber explosion expands data opportunity Data services adoption is driven largely by affordability 2.4 Major opportunities in emerging markets Section 3: Country profiles 3.1 Worldwide videogame industry 1.4 Study methodology Section 2: The mobile gaming opportunity in emerging markets 2. but piracy is pervasive The mobile gaming opportunity: Growing gradually.2 Global mobile gaming overview The iPhone revolution: From user experience to business model 1.4 Mexico: Operator control hinders. mobile phones and free games open the doors for gaming The mobile gaming opportunity: Advergaming brings wider audience.3 Barriers to mobile gaming growth in emerging markets 2. movies.3 India: With localization critical to reaching the growing mobile Internet population. the key to unleashing the market‘s potential will be connected mobile gaming Mobile telecom in China: Mobile gaming needs more affordable data access.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 6 Table of contents Table of contents Table of exhibits Companies mentioned Acronyms and abbreviations Executive summary Section 1: Introduction 1. piracy Mobile game case study: Seda Teens and sponsored gaming 3. pervasive piracy The mobile gaming opportunity: Unleashed by 3G and connected gaming Mobile game case study: The free-to-play model Mobile game case study: Tencent engages its subscriber base 3. but piracy is still the rule The mobile gaming opportunity: Data access costs and operator control of distribution hinder growth Mobile game case study: Zeebo console vs. but limited by hidden costs .
7 Russia: On-deck vs. as will trial.6 Poland: Membership in the EU has brought entertainment Mobile telecom in Poland: Mobile broadband. while 3G enables core gamers to go online Mobile game case study: Telecom Media Sp offers free downloads Mobile game case study: AdAction focuses on niches 3.8 South Africa: Low data prices drive mobile Internet and content adoption Mobile telecom in South Africa: High mobile penetration and low data access tariffs drive cell phones to be the most important Internet access device The gaming industry in South Africa: PCs are a small gaming market. but high mobile penetration is opening doors for further growth The mobile gaming opportunity: Mobile to gradually become a major gaming platform. building on high penetration. free-to-play and content discovery initiatives Mobile game case study: Fishlabs and Iricom partner Mobile game case study: MTS targets heavy gamers and social networkers 3. off-deck competition. but bigger operator push is needed The gaming industry in Russia: High PC and Internet penetration is driving a market where piracy is still a major concern The mobile gaming opportunity: 3G will encourage mobile gaming.5 Nigeria: Affordability issues must be addressed through innovative business models Mobile telecom in Nigeria: Non-voice services limited by device capabilities The gaming industry in Nigeria: Non-mobile gaming is restricted to higher-income households. handset replacements drive gaming adoption Mobile telecom in Russia: 3G opens door to high penetration for value-added services and mobile Internet usage.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 7 Mobile gaming case study: Movistar‘s Gana Más ties gaming to auction 3. mobile phones and free games are opening the door for mobile gaming The mobile gaming opportunity: Advergaming will open the doors to a wider audience. 3G and improved handsets will drive mobile gaming adoption The gaming industry in Poland: Branded content. which represent less than 5% of the total The mobile gaming opportunity: Much potential but yet to be established Mobile game case study: Starfish Mobile and Zain Nigeria collect subscriber data Mobile game case study: MTech wants to deliver more sophisticated services 3. 3G and advergaming initiatives Mobile game case study: Vodacom sponsors Thumbwars to promote 3G Mobile game case study: MXit builds on social networking success Related resources .
2008-2014 Exhibit 47: Poland — Key indicators in a global context. May 2008 Exhibit 22: Brazil — Operator data revenue by category. 2009 Exhibit 41: Mexico — Major mobile operators‘ gaming offerings. year-end 2008 Exhibit 12: Data network cost of downloading a typical 500KB Java game for a prepaid subscription without a data bundle Exhibit 13: Gaming device penetration of households in selected countries. with banner ads. 2008 Exhibit 39: Mexico — Mobile and 3G subscription penetration of the population Exhibit 40: Mexico — Operator data revenue by category. 2005. 2008 Exhibit 14: Key indicators in selected markets. 2008-2014 Exhibit 43: Nigeria — Key indicators in a global context. 2008 Exhibit 33: India — Mobile and 3G subscription penetration of the population Exhibit 34: India — Operator data revenue by category. 2008 Exhibit 23: Brazil — Mobile gaming market forecast. 2008-2014 Exhibit 31: 3GQQ mobile games — Fantasy Westward Journey and casual games Exhibit 32: India — Key indicators in a global context. 2008-2014 Exhibit 24: Brazil — Zeebo.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 8 Table of exhibits Exhibit 1: Global gaming revenue by platform — 2008 and 2014 forecast Exhibit 2: Global mobile gaming users by region. 2008 Exhibit 5: Global mobile gaming market forecast. a dedicated WAP portal. 2008-2014 Exhibit 37: Zapak. by region. 2008 Exhibit 4: Global operator mobile data revenue breakdown by category. June 2008 Exhibit 42: Mexico — Mobile gaming market forecast. 2008 . 2008 and 2014 Exhibit 11: Mobile Internet users as a percentage of all mobile subscriptions in eight emerging markets. 2008 Exhibit 20: Brazil — Mobile and 3G subscription penetration of the population Exhibit 21: Brazil — Major mobile operators‘ mobile gaming offerings. branded phones and content such as games Exhibit 26: China — Key indicators in a global context. a console that uses 3G for software distribution Exhibit 25: Unilever‘s Seda Teens campaign. 2008-2014 Exhibit 17: Typical mobile gaming value chain Exhibit 18: The iPhone mobile gaming value chain Exhibit 19: Brazil — Key indicators in a global context. 2008-2014 Exhibit 6: Apple‘s iPhone App Store Exhibit 7: Mobile subscription penetration of population by region Exhibit 8: Mobile subscription growth rates by region Exhibit 9: Global mobile revenue by region — 2008-2014 Exhibit 10: Mobile data revenue as a percentage of total mobile revenue. 2008 Exhibit 35: India — Major mobile operators‘ mobile gaming offerings. May 2008 Exhibit 29: China — Operator data revenue by category.mobi offers free advertising-sponsored games Exhibit 38: Mexico — Key indicators in a global context. 2005 to 2008 Exhibit 3: Top five countries globally by number of users downloading games. 2008 Exhibit 30: China — Mobile gaming market forecast. May 2008 Exhibit 36: India — Mobile gaming market forecast. 2008 Exhibit 15: GDP per capita at purchasing power parity (PPP) in eight emerging countries Exhibit 16: Mobile gaming revenue forecast by region. 2009 Exhibit 46: Nigeria — Mobile gaming market forecast. 2008 Exhibit 27: China — Mobile and 3G subscription penetration of the population Exhibit 28: China — Major mobile operators‘ mobile gaming offerings. 2008 Exhibit 44: Nigeria — Mobile and 3G subscription penetration of the population Exhibit 45: Nigeria — Operator data revenue by category.
2008 56: Russia — Mobile and 3G subscription penetration of the population 57: Russia — Major mobile operators‘ gaming offerings.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 9 Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit Exhibit 48: Poland — Mobile and 3G subscription penetration of the population 49: Poland — Operator data revenue by category. May 2008 65: South Africa — Mobile gaming market forecast 2008-2014 66: Vodacom Thumbwars TV show.pl City Interactive Claro Brasil Club Ringy Dynamic Pixels Software EA Games EA Mobile eBay Electronic Arts (EA) Era Esmas Móvil Etisalat Etisalat Nigeria eXactmobile F. 2008 50: Poland — Major mobile operators‘ mobile gaming offerings.biz First National Bank of South Africa Fishlabs Gadu-Gadu Gameloft gazeta. 2008 64: South Africa — Major mobile operators‘ gaming offerings. 2008 59: Russia — Mobile gaming market forecast 2008-2014 60: MTS‘s virtual discount card at its Planet of Games portal 61: South Africa — Key indicators in a global context. June 2009 51: Poland — Mobile gaming market forecast 2008-2014 52: Download for free (Sciagaj za darmo) 53: Mobifree — games for nothing for your phone (gry za friko do twojego telefonu) 54: Java game ―Play! Kill the ticks and win prices‖ (Zagraj! Zabij kleszcza i wygraj nagrody) 55: Russia — Key indicators in a global context. May 2009 58: Russia — Operator data revenue breakdown by category. 2008 62: South Africa — Mobile and 3G subscription penetration of the population 63: South Africa — Operator data revenue by category. showcasing data services Companies mentioned in this report 1C Company Abragames AdAction Adidas Airtel India (Bharti Airtel) América Móvil Apple Bharti Airtel Brazil-US Business Council BSNL Cadbury Capcom Castrol CD Projekt Cell C China Mobile China Telecom China Unicom Chomikuj.pl Glo Mobile Glocell Glu Mobile Greystripe Gry online Hands-On Mobile HandyGames HeroCraft Hoplon Infotainment Hungama IAB Brasil Idea Cellular i-Free Indiagames Infon (aka Zed Russia) Iricom JUUP KongZhong LG Electronics Maybelline MegaFon Merial .
com Oi Orange World Petrobras Play Playfon Playmobil PopCap Pringoo.org Unilever VimpelCom Vodacom Vodafone Essar Zain Nigeria Zapak Digital Entertainment Zeemote Zouk Mobile .EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 10 Micel Microsoft Movicool Movilaction Movistar MTech Communications MTN Nigeria MTN South Africa MTNL MTS MXit nasza-klasa.com Procter & Gamble PTC (Polska Telefonia Cyfrowa) Reliance Communications Reliance Group Samsung Sega Shanda Interactive Entertainment Sony Sony Ericsson Standard Bank of South Africa Starfish Mobile Tata Teleservices Tectoy Telcel Telecom Media Sp Telefónica Tencent Terra Móvil THQ Wireless TIM TIM Brasil Torrenty.pl Nikita Mobile Nintendo Nokia Odsiebie.
Jan enjoys reading and swimming.MOBILE VIDEO SERVICES: A FIVE-YEAR GLOBAL MARKET FORECAST 8 About the authors Luis Portela Contributing Analyst With more than years of experience in the telecommunications industry. . Luis supported Pyramid Research‘s consulting engagements. Jan speaks English. Prior to joining Pyramid Research. © 2009 Pyramid Research www. where he specialized in researching and analyzing European mobile markets.pyramidresearch. Italy. insight and recommendations. mobile broadband opportunities in emerging markets. and also in marketing intelligence at BT in London. Pyramid Research cannot accept any responsibility or liability for reliance by any person on this information. His primary role is to lead Pyramid‘s research and evaluation of the mobile data opportunity globally. and a BA in Economics from the Universidade Nova de Lisboa. a Portuguese telecom conglomerate.0 applications. Prior to joining Pyramid. In his spare time. DSL partner profiling and network maintenance market entry strategy. French and Spanish and is conversational in Dutch and German. Mobile Content Jan is the Manager of Pyramid Research‘s Mobile Content practice. He was also involved in delivering a number of consulting projects. Eramus University. wireless LAN and messaging. evaluating ‗broadband everywhere‘ strategies in France and analyzing the mobile advertising and mobile financial services opportunities for operators. Luis worked four years in the telecom area in various countries. mobile Internet and mobile music products.com While every effort has been taken to verify the accuracy of this information. Luis also contributed regularly to Pyramid‘s publications. including competitive benchmarking in messaging. sizing the mobile enterprise opportunity in Europe and Africa. based in London. Engagements included an analysis of marketing initiatives of mobile operators in Western Europe that used Web 2. Jan ten Sythoff Manager. Broadband World Forum and Mobile Enterprise World and has been quoted in several industry publications including The Economist and Mobile Europe. fixed-mobile convergence. Luis Portela has worked as an Analyst with Pyramid Research‘s EMEA practice. Jan has a Postgraduate Diploma in Business Management from the University of Barcelona and graduated from Exeter University with a degree in Economics. he was a senior analyst with Frost & Sullivan. Jan has participated in projects such as 3G vendor sourcing in Australia. Luis holds an MBA from the Rotterdam School of Management. Spain. a Portuguese mobile operator. In addition. He worked in interconnection at Optimus. as a Procurement Manager in Angola at Visabeira. where he was responsible for tracking developments in Portugal. Jan works closely with regional managers to ensure the company‘s research is always relevant to the interests. working on a variety of projects. focusing on a number of different technologies and services including mobile content. needs and growth strategies of our clients. Jan has spoken at conferences such as 3GSM. Germany and the UK. Barcelona. providing clients with market analysis. He regularly covers important market developments ranging from mobile broadband in South Africa to innovative mobile voice pricing strategies in Africa.
by subscription type. we expect mobile services to account for more than 76% of total services revenue in China. This Telecom Insider examines the potential of mobile broadband computing devices to reach significant adoption levels in Brazil and mobile broadband‘s prospect of surpassing fixed broadband in the near future. TV programming and movies. ARPS (by operator. The number of LTE subscriptions worldwide will grow at a CAGR of 404% from 2010 to 2014 and reach 136m subscriptions by year-end 2014. Pyramid Research cannot accept any responsibility or liability for reliance by any person on this information. is becoming an increasingly mobile market. The report provides Pyramid Research‘s five-year outlook on LTE adoption and examines six of the largest vendors worldwide. though it will still be only half the size of the US market. with a particular emphasis on Brazil. © 2009 Pyramid Research www. China. but we estimate LTE will take just over four years to reach the same milestone. It focuses on three key markets: South Africa. including two case studies: Claro and Oi. including key trends. Indonesia. MOU. . Japan and the US. TV episodes. by operator or MVNO and by network technology).2m by 2014. making it an excellent complement to our Forecast products. and operators should prepare for strong. Italy. identifying the factors that affect adoption in markets across the region. Pyramid Research believes data cards will become an important driver of broadband adoption in Brazil. Mobile Advertising in Emerging Markets: Market Trends and Strategies for the Third Screen Research Report published February 2009 Leading operators are pushing a variety of advertising methods. such as the US and UK. making it the second largest telecom services market in Asia-Pacific after Japan. It provides Pyramid Research‘s five-year forecast on data cards adoption in Brazil and discusses the strategies of the main mobile players. Romania. South Africa and Turkey. This Country Intelligence Report analyzes China's communications. Emerging Opportunity: Boom Times Ahead for Mobile Broadband in Africa & Middle East Telecom Insider published April 2009 The launch of 3G services in much of Africa and the Middle East means that its Internet market is now on the brink of a similar makeover. and mobile advertising will markedly boost mobile data service revenue. including paid video clips. etc.pyramidresearch. sustained growth. from sponsored messaging and alert services to more sophisticated content over mobile portals. India. This report looks at the use of mobile broadband as an Internet access technology for PCs. Mexico. China. This report analyzes the adoption and revenue opportunities for mobile video services. We expect mobile broadband to surpass fixed broadband in Brazil by 2011. The Excel output includes five years of historical data and five years of market projections for metrics such as penetration.). users of specific data services (SMS. aiming to capture the total spending on mobile data services in each market. Chile. media and technology industries. This Telecom Insider identifies the main technical and business drivers as well as the challenges for the LTE platform and analyzes its market opportunity in comparison with earlier mobile technologies in their first few years of commercialization. by service. China. data cards could become the dominant broadband access device in Brazil. mobile subscriptions (by type of package. Russia.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 9 Related resources Recent reports and other products from Pyramid Research Regional and Country-level Mobile Data Forecasts Forecasts updated quarterly Our Mobile Data Forecast products provide complete pictures of demand trends for 81 geographical markets worldwide. but mobile broadband will generate only a modest 5% of total mobile revenue regionally by 2014. This report looks at mobile advertising initiatives and the revenue potential in emerging markets. We examine operators‘ strategies through seven country case studies: Brazil. surpassing 534m by 2014. India. Brazil’s Brave New Mobile Broadband World: The Rise of Data Cards Latin America Insider published July 2009 Brazil is experiencing a boom in mobile broadband. regulatory pressures and the competitive landscape. Morocco and Saudi Arabia. as fixed broadband penetration of the population is still low and will barely hit double digits over the next few years. We also put our findings in context by making comparisons with global trends and developed markets. Provided operators keep improving network quality to address a few early coverage issues. The Forecasts are based on extensive field research and use a consistent methodology. We believe it will overtake Japan in 2011 to become the largest telecommunications services market in Asia. music. LTE’s Five-Year Global Forecast: Poised to Grow Faster than 3G Telecom Insider published May 2009 It took nearly six years for UMTS/HSPA to reach 100m subscriptions. We expect the subscriber total to increase at a CAGR of 33% to reach 32. by application) and revenue (by messaging and non-messaging applications).com While every effort has been taken to verify the accuracy of this information. Mobile Video Services: A Five-Year Global Market Forecast Research Report published May 2009 Pyramid Research estimates that the global number of users paying for mobile video services delivered to their handsets will grow five-fold from 2008 to 2014. music videos. Communications Markets in China Country Intelligence Report published June 2009 China‘s telecom market generated $110bn in 2008. like many emerging markets. and by 2014.
feel free to contact us at: +1. © 2009 Pyramid Research www. Pyramid Research cannot accept any responsibility or liability for reliance by any person on this information.com or www.pyr. providing the communications industry‘s most comprehensive market data. powered by the bottom-up methodology of our market forecasts for more than 100 countries–a distinction that has remained unmatched for nearly 25 years.617.EXCERPT — MOBILE GAMING IN EMERGING MARKETS: FIVE-YEAR FORECAST AND IMPACT ANALYSIS 10 To purchase this report.pyramidresearch. Our analysis is uniquely positioned at the intersection of emerging markets. trusted research and insightful technology analysis. click here or contact Amalia Vega at avega@pyr. .pyramidresearch.1900 or sales@pyr. As the telecom research arm of the Light Reading Communications Network. emerging technologies and emerging business models. media and technology industries.com) offers practical solutions to the complex demands our clients face in the global telecommunications.com About Pyramid Research Pyramid Research (www.871.com While every effort has been taken to verify the accuracy of this information. For more information about our precuts. Pyramid Research works with Heavy Reading.com or +1 809 330 4520.