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How can Second Life provide value to businesses that use it? It can support customer service, product development, training, and marketing, attends meetings, screening prospective employees, and orientating new employees around the globe (Laudon & Laudon, 2010). 2. What kinds of business are most likely to benefit from a presence on Second Life? Information companies such as IBM, computer companies such as Hewlett Packer, television and media companies like CNN may benefit from Second Life. Why? To profit from the Second Life virtual online world, the companies would have to be able to invest millions of dollars before they would see a profit without being able to invest large sums of money, it is unlikely that a profit would be seen (Laudon & Laudon, 2010). 3. Considering what you have learned about Second Life, how could you as an individual create a modest start-up business on the Grid? The purchase of the premium membership would allow setting up a virtual business online. The cost for this membership is $6.00 per month billed annually at $72.00; $7.50 per month billed annually at $22.50 or $9.95 per month billed monthly would allow you to access the Grid where you would set up the virtual business. Basic membership which is free does not allow you to go to the Grid, so preventing a business setup on the Grid (Second Life, 2011). What goods would you sell? Good to be sold would be custom cabinets. Why would this be a good choice of product? Customers could go into the virtual business and change anything they want to for their particular needs. They could change
This does not look as though this is a good venture to put money into (eBay. Visit eBay on the Web and see what Second Life items you can find listed for auction. change the overall design of the cabinets. and whether or not there would be added fees once the business has been set up. most have been listed since December 23.the layout. Virtual Worlds Handbook. . Designing Your Second Life Grid Book for $7. There are too many aspects of uncertainty to justify saying this would work or not.97 with a buy it now option. 4. and change the stain color. Rating these would be classified as not being a good auction item. Are you surprised by what you see? I am not surprised as to what I saw. Why would it work? As far as it working.79 with a buy it now option.99 with a buy it now option. how to use Second Life for $26. that would be unknown. and The Second Life Grid.49 with a buy it now option.00 with a buy it now option. 2011). What in simple terms would your business plan be? The business plan would be to buy the premium membership. How would you rate the activity surrounding these items? The items found where 1000 Linden Second Life credits for $55. Second Life Second Life Linden Dollar Guide for $29. advertise to prospective clients either through the virtual business if available or letting real life customers know that the business is also on Second Life. not one of them have had any bidders. go to the Grid to set up the virtual business. add or delete items. It would depend on whether or not it would generate enough business to justify the cost or whether the customer would have to also buy the premium membership to get into the virtual business. the official Guide for $51. 2009.
browsing around and trying to set things up is time consuming and terrible to do. Is Second Life a precursor of how business will be conducted in the future or a corporate experiment? Justify your answer. 2011). What types of information systems and business functions are described in this case? .secondlife. 6. 7. I believe this is a corporate experiment. Would you like to interview for a job using Second Life? No Why or why not? The site login is distracting for a professional job atmosphere. 2010). 5. the idea is more social than business. looking more like this is an online game aspect rather than a business aspect (Second Life.Why or Why not? After visiting the site of Second Life. it was not what I would invest money into. Chapter 2 page 72 1. so this could be a dangerous situation. To what do you attribute the difference? Going to the site. This idea just does not seem to be a profitable venture.com will see that this is more for social interaction. JetBlue Hits Turbulence. What obstacle does Second Life have to overcome in order to become a mainstream business tool? The obstacles are that the site is not generated for a business. Although for a social aspect it looks as though it may be fun but it seems to be nothing more than a live chat room only virtual. & Loudon. In justifying my answer. I do not believe that Second Life is how a business will be conducted in the future. Business that would venture to do this to conduct business will spend an extremely long time just getting it set up and more time to get it to work the way they want it to (Laudon. anyone going to the website at www.
tracks planes and crew. Their information systems could not keep up with passenger demand and flight attendance could not be located. organization. and technology factors were responsible for the problem? Navitaire¶s reservation system. and CEO David Neeleman (Laudon & Laudon. What is JetBlue¶s business model? JetBlue¶s business model was to provide high quality air transportation and a reduce lower cost than other airlines. Passengers sat in the plane for up to 10 ½ hours with limited food and water. The business function is circled by Human Resource matters such as too small of a staff (Laudon & Laudon. JetBlue was not prepared for this massive delay. Sabre Solutions which manages schedules. 2010). 2010). 2010). 2010). ESS (executive support system) which is used by senior managers that addresses strategic issues and planning long term strategies. but under difficult unforeseen issues the information systems in place were unable to handle the extreme volume when a crisis happened (Laudon & Laudon. What management. How does their information system support this business model? Under ideal circumstances the information systems used would have worked and did for some time. giving the passengers the feeling of flying first class at a low cost (Laudon & Laudon. and actual flight plans. . and unsanitary conditions (Laudon & Laudon. CRM (customer relationship management system) which helps firms manage their relationship with consumers. What was the problem experienced by JetBlue in this case? An ice storm in 2007 affected flights out of New York.TPS (transaction processing system) which is used for ticket reservation and tracking flow of all transactions. 2. 2010).
penalizing the airlines if not followed (Laudon & Laudon. I think by implementing new information technology systems and that they used better judgment in the second storm crisis that they did a decent job in implementing them correct. Although some may feel that by firing Neeleman from the CEO position and putting him into a non executive chairman position was unfair since he owned up publically to the issue. organization and technology (Laudon & Laudon. As a CEO he needed to place himself in the passenger¶s shoes and do what was best for the passengers and not think of the revenue lost. Delaying expanding its fleet and reducing the number of seats for sale also shows they have correctly implemented a solution. what kinds of systems and business functions were involved in JetBlue¶s problem? Management. What solutions did the airline come up with? They implemented new software that would send recorded messages to pilots and crew to inquire their availability. The CEO promised to train 100 employees to serve as backups when needed. I do not feel this was unfair. 5. and set a time of no more than 5 hours for a passenger to be sitting in the plane if this disaster would happen again. addressed its customer relations and image by creating a customer bill of rights. Based on what you¶ve learned in this chapter. How were these solutions implemented? JetBlue cancelled 215 flights a month later when another storm hit the area (Laudon & Laudon. Evaluate JetBlue¶s response to the crisis. 2010).4. Do you think that JetBlue found the correct solutions and implemented them correctly? Yes. 2010). 2010). No one wants to lose .
Also implementing and putting in place a better technology information system. Are the problems described in this case likely to be repeated? I do not believe that the crisis within JetBlue will happen again. Even possibly borrowing employees from other airlines would help. 2010). The JetBlue¶s bill of rights updated May 27. This really is the only help that the bill of rights gives a customer. but ethically it would have been right to put the passengers first (Laudon & Laudon. possibly on a will call basis or temporary basis to accommodate any overload. 6. 2010).millions of dollars. How much will a customer bill of rights help? The customer bill of rights from JetBlue will only help in assuring that the plane and passengers are not sitting on the tarmac for more than three hours unless deemed by the pilot there is a safety or security related reason for remaining on the tarmac. I think they have learned a hard lesson and will not allow it to happen again. Which of JetBlue¶s business processes are most vulnerable to breakdowns? Technology systems and communication between the upper management and all employees down the ladder. hire more staff on a will call basis to help in handling any further crisis that may come up. How well is JetBlue prepared for the future? They may be prepared better for the future as long as they keep up with current technology systems. 2010 states in most all areas (departure delays and cancellations) that it is for controllable irregularities. This means that no compensation will be given for things such as weather delays (JetBlue. . What other solutions can you think of that JetBlue hasn¶t tried? They should hire more staff.
S. 2010). voice recordings. 4. 2010). What features of organizations are relevant for explaining the performance of information systems during the Iraq War? The Chain of Command from the top to the bottom (Laudon & Laudon. What management. 2.S. 3. Why is TIGR an example of a horizontal technology? The TIGR revolves around maps that can be reviewed and edited. This helps soldiers access and give information about people. 2009). . TIGR is Tactical Ground Reporting System. 2010). 2010). Maps double as both standard interface and navigational aids (Walker. and activity in Iraq (Laudon & Laudon. patrol groups in Iraq. digital photos. the units had to be stationary to send and receive the information causing the units to vulnerable attacks (Laudon & Laudon. and global positioning. which is an application described as a cross between Google Maps and Wikipedia. organization. Communicating data. software problems and lockups lasting as long as 10 to 12 hours at any given time (Laudon & Laudon. and technology factors contributed to these difficulties? Slow download speeds. military forces in Iraq encounter with information systems? It was less efficient than it was thought to be originally.Can Technology Save Soldiers¶ Lives in Iraq? Chapter 3 page 93 1. What difficulties did U. locations. The application supports media formats. Describe TIGR and explain why it has been so beneficial to U.
they could be reprimanded or fired. TIGR will be helpful for soldiers to locate areas they need to be in. 2010). Flexible Scheduling at Wal-Mart: Good or Bad for Employees? Chapter 4 page 148. How helpful will TIGR be in future military campaigns? Explain you answer. places. Example of this is if they cannot get a babysitter for their child and they are scheduled for a time that they would normally not work and they cannot make it to work. leaving the employee to choose between having a job or not if they do not follow the time schedule they are given for any given day. The pay may be substantially reduced because they may not get the entire 40 hours per week they have been counting on. 1. The employee has to be more flexible since they do not know what their work hours will be from week to week. and activity giving the soldier beforehand information (Walker.5. TIGR gathers information about people. What ethical principles apply to this case? Not giving the employee¶s proper scheduling times. They will be able to see the area before they arrive by pinpointing the exact area. what is it? They will have to do exactly what Wal-Mart says to do. What is the ethical dilemma facing Wal-Mart in this case? This can cause job instability and could cause financial hardships to the employees. They could be sent home if the day is slow or they could be asked to be on call to fill in if needed (Laudon & Laudon. Do Wal-Mart¶s associates also face an ethical dilemma? Yes If so. 2009). This may cause extreme hardship for finding babysitters and school schedules. . 2. by working the exact hours they are told to work even if this will not work for the employee.
and this would put stress on the entire store to run smoothly. The wages can be reduced and job relations can be stressed. The feeling that they mean nothing to the company other than a commodity that can be replaced easily. . Employee¶s may not show up for work or come in late. 2010). 3. What are the consequences of these effects for Wal-Mart? Wal-Mart could lose a number of their loyal employee¶s and have to hire and train new staff which is expensive.How do they apply? Wal-Mart will insist on the employee submitting a personal availability form and by limiting the personal availability can cause the number of hours they are scheduled to be reduced (Laudon & Laudon. What are the potential effects of computerized scheduling on employee morale? The potential effects can make the employee¶s morale very low.
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