This action might not be possible to undo. Are you sure you want to continue?
/w EPDw ULLTIw N
Streaming technology allows you to transmit audio, video and other multimedia over the Internet. Streaming media services such as Video Desk deliver audio and video without making the viewer wait tediously to download files. As your computer plays the media file, it continues to download and buffer additional content from the streaming server. Playing and downloading happen at the same time. This process is almost invisible to the viewer except for a short period of initial buffering. The Need For Streaming Media test2 The Internet is basically a "packet-pusher". When you send an e-mail or open a web page, a server receives your "packet" (request for information), pushes that information you asked for out of the door as fast as it can, completes the transaction, disconnects, and goes on to requests by other users. Your web browser takes the information it receives, displays it on the screen, and then waits for your next request (for instance, clicking on a link). This kind of packet-pushing functionality works very well for transferring graphics and text but transmitting video and sound this way is problematic. With the packet-pushing approach, a web user would need to download the entire video clip before it can be viewed. With a large file size, the wait can become unbearable. The goal of streaming media is to work around the bandwidth limitations of the Internet. Using almost proprietary technologies, data is fed to the user continuously while the media is being played. This technology uses a continuous connection, like the one required for watching TV or listening to the radio. Your computer receives the video or audio just before you see or hear it. You do not need to completely download your media before being able to view it. An Edge Over Conventional Media Streaming Media provides six distinct advantages over conventional media files:
Streaming media provides a much higher level of security for your content and can help protect content owners' rights. Faster Views over the Internet: The most obvious advantage that a streamed video file enjoys over conventional video is speed. where all the media must be downloaded by the viewer completely before viewing it. The file begins playing on the viewer's computer almost instantly. This is much better than viewing audio/visual content in the conventional manner. negligible waiting period as the file is buffered. Viewers can easily download an AVI. Streaming Media takes the wait out of hearing audio or viewing video and animation over the Internet. Visitors do not need to wait for files to download before viewing them. There is only an initial. You can convert most audio and video files to streaming format by using tools such as Video Caster. This is very important since most video and multimedia files are large and require a long time to download. Streamed files play over the Internet without being . as soon as the viewer clicks on a link and requests it. A streaming video does not need to be downloaded before it can be viewed.• • • • • • View In Real Time Faster Views over the Internet Protection against media piracy See who's watching your videos Control over user's viewing experience Easy to monetize your media content View In Real Time: Streaming Media allows users to view media almost in REAL TIME. edit it. Non-streaming formats such as WAV. or redistribute it without your permission or knowledge. AVI and MPG have to be downloaded completely to the client computer before they can be played. Protection against media piracy: Media piracy is a global epidemic! Conventional media is very vulnerable to unauthorized duplication and editing because it is easily downloadable. This problem is completely eliminated with Streaming Media as streamed files are not downloaded to the user's computer. and duplicate it. MPG or WMA file.
You can also customize the quality of your media depending upon the Internet connection your viewers have. You can use a colorful "Festive" skin when streaming the video of your child's birthday party. Monetize your content: Unlike conventional downloaded media. Video Desk's playlist feature links multiple video files in sequence. This helps you determine whether your media is reaching the intended target audience or not. Your viewers click a single link to play all the files in the order you chose. which you can apply to your viewers' media players. unauthorized access. Streaming technology pre-empts much piracy. streaming media never gets saved as a file on the viewer's computer. which is vulnerable to copying and manipulation. For example. Control over user's viewing experience: Streaming media gives you better control over the your viewers' experience. Newer versions of . This makes them less susceptible to unauthorized duplication or tampering. You also have a choice of various "skins". the average duration for which the viewers are playing the file. your browser must have a player like Windows Media Player (that comes pre-installed on all Windows PCs). and opt for a more formal "Corporate" skin to stream a business presentation. etc. Track your audiences: Video Desk is a video and audio streaming service. A skin is an coordinated set of graphics and buttons that give a specific appearance to the web player. Video Desk's "Media Reports" give you detailed information about who is viewing your files.downloaded to viewers' computers. misuse. It also helps you judge your audience's tastes and create media that appeals to them. Requirements For Playing Streaming Media To play streaming media. the number of times a file is requested. the total duration of each clip and the total amount of data transferred per clip. large file. This lets you showcase multiple videos without actually combining them into a single.
Streaming Media content providers need to encode their . it's about access. have also contributed to improvements in media quality. you feel the power of streaming technology. you may encode your video and audio for a higher quality. If your viewers have a slow connection to the net. Encoding gets a media file ready to be streamed by a streaming server such as Video Desk. or every stream in a clip. is encoded for a specific bit-rate. the more information a stream has. They compare the video quality of a streamed file to that of a television program. The quality of streaming media is editable. Every clip. Quality vs. Cable modems and DSL lines provide a high speed connection to the net. The encoder is a program that you use to take a file and processes it to streaming media format. But streaming media is not primarily about quality. which allow higher-quality video and audio to be sent using the same bandwidth. Advances in compression technology. This makes high-quality streaming media a very real option. and higher the bandwidth needed to get all the information through to you at a useable speed. Imagine being able to simply click a link in your email program to see a 30-minute video clip of your grandchild who lives on the other side of the planet. The bandwidth available from your internet connection (modem / LAN) has a maximum set limit. Encoding Media Files The process of converting the format of a normal media file into a streaming format is called encoding. A faster Internet connection will allow the playing higherquality audio and video streams. If your viewers have a highbandwidth connection to the Internet. then you will need to encode your media files at a slower speed so that they play smoothly. When you click that link and see the video instantly. If the streaming media contains sound (audio) then your computer should also have a sound card and speakers.the Widows Media Player can also be downloaded for free. Quickness People often criticize the quality of streaming media. The higher the resolution.
A higher bandwidth allows more information to be displayed and gives the viewers a better media experience. Uses of Streaming Media Live Web-casts: More and more events are being web-cast live. pulsating music and eloquent narrations are being used to liven up otherwise static product catalogs and sales brochures and are being streamed to potential clients who visit the site.org) to live concerts to beauty pageants.media to handle a variety of bandwidths so as to be able to reach a wider cross-section of viewers. on-demand. E-Learning Solutions: Many of the world's training specialists are using streaming technology in a big way to replace conventional training methods with highly cost-effective and secure. Everything from the deliberations of the United States Congress (via cspan. non-downloadable and non-copyable music clips. . Advertising: Brilliantly designed and executed streaming media advertising has dramatically increased customer interaction rates and brand recognition by delivering an enthralling viewing experience to potential clients. just like a largeformat negative yields a larger. sharper photograph. Most streaming media players use buffering to overcome minor slowdowns on the Internet. just-in-time distance learning that incorporates more than static text and images. Streaming technology is also used for secure and legal distribution of high-quality music through "pay-per-download" and "pay-per-stream" capabilities. Multimedia Product Catalog / Online Sales Brochure: Vibrant. colorful and exciting video clips. A high-quality encoding application such as Video Caster allows you to encode the same media file for many different internet connection speeds. Digital Music: More and more music companies are promoting their albums and artistes by streaming secure.
Cost-effective Information Distribution: Organization no longer need to create video tapes and DVDs and ship copies to each branch office. Bottom of Form . or send technical trainers half-way around the world. Now they can communicate with the entire company simply by creating and streaming digital video.