Assignment on research & methodology Sebak roy Mba 2nd sem, sec: t1001 Roll no : b42 Reg no.

:11005134

especially the youngsters prefer two wheelers rather than cars. In last few years.In this study stratified random sampling method is used for collecting the data. It was made an attempt to take fair representation to various attributes of the consumer viz.India stands next to China & Japan in terms of production & sales. age group.Topic: Empirical research on youth buying behaviors towards two wheelers INTRODUCTION: India is the 2nd largest producer of two wheelers in world. It is because  To describe the characteristics of relevant youth generation  To estimate the percentage of units in a specified population exhibiting a certain behavior.  To determine the degree to which variables are associated. To fulfill above objectives youth generation of phagwara is taken into consideration in my study and a structured form of questionnaire was distributed among 100 respondents of Phagwara during last two weeks period of March 2011. Two wheelers are considered to be the favorite among the youth generation. Industries are capturing a large share in the two wheeler industry. In this study it deals with the empirical factors which influence the young generation to purchase the two wheelers OBJECTIVES:  To study buying behavior of youth towards two wheelers  It also deals with to find out the key factors those influences youth generation while purchasing two wheelers. RESEARCH DESIGN: In this study descriptive research is used to find out the outcome. HYPOTHESIS: The hypotheses of the study are given below:  H0 : all variables have not impact on buying behavior of youth  H1 : all variables have impact on buying behavior of youth  H0 : each variable has no impact on buying behavior of youth  H1:each variable has impact on buying behavior of youth . occupation. the Indian two wheeler industry has seen a spectacular growth . Majority of Indians. income etc.

.Data interpretation: Interpretation : The respondents of the study includes 70% of male & 30% of female.

Interpretation: In this study 56% of the whole respondents includes of age group 18-22 & 44% of age group of 22-27 .

56% of the respondents are student.94% are professional & 1. .11.5. Here 80.22.2.86% having Rs 15000-20000.57% of the whole respondents having income of Rs 0-5000.39% are businessman.11% are serviceman.86% having Rs 20000-above .43% having 10000-15000 & 14.Interpretation: In this study 48.29% having Rs 5000-10000 Interpretation: In this study whole respondents are categorized on the basis of occupation. 11.

28% of TVS.14% of Honda & 10 % of Royal Enfield . Interpretation: In this study it is found that 24% owns two wheeler of Bajaj & Hero Honda.Interpretation: In this study it is seen that 98% 0f whole respondents owns two wheeler and only 2% don’t have their own two wheelers.

16% has been 1-2 years. .38% has been more than 4 years.Interpretation : In this study 12% of the respondents has been using their particular two wheeler less than 1 year.34% has been 2-4 years.

153 .5. . Bartlett's Test of Sphericity Approx. KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.515 793.Hence we can move further in the study.000 Interpretation: In this study KMO value is 0.20% to family members. 16% to TV advertisement.435 Df Sig.10% to internet. it means KMO value is greater than 0.515. Chi-Square . Hence the data those are collected are appropriate & the study is accepted.38% to friends & 12% to others.Interpretation : In this study 4% of whole respondents referred to news paper.

597 .112 11.772 1.652 12.Total Variance Explained Initial Eigenvalues Total 3.272 9.363 .195 7. Interpretation: in this study the after doing the extraction it is seen that 70.222 64.089 % of Variance 21.315 2.139 .847 .774 .473 92.330 1.715 .117 7.613 Cumulative % 15.443 3.148 .764 39.652 27.495 Cumulative % 21.800 .563 62.930 96.208 .929 1.159 90.319 .144 48.731 99.883 9.863 11.439 .910 98.293 74.023 .441 83.821 .779 1.414 87.180 2.680 70.001 1.872 16.293% 0f whole data are used to achieve the objective of the study and rest are neglected.913 94.973 3.000 Total 2.017 1.683 4.027 57.388 5.817 2.440 2.610 70.700 51.705 4.872 38.505 100.655 1.149 2.217 .702 97.370 Rotation Sums of Squared Loadings % of Variance 15.745 3.937 2.135 2.293 Compone nt 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Extraction Method: Principal Component Analysis.998 79.937 11. .674 .

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131 .077 5 -.311 .816 .038 . a.maintainance.338 .236 .725 .726.754 -.187 . In attempt two it is seen that in factor 2 durability variables has value 0.726 .339 -.784 2 .914 -.520 -.048 .123 .523 .020 Interpretation : In this study factor 1 has the values 0.889 -.772 .152 .227 .166 4 .033 .282 .Rotated Component Matrixa Component 1 price of two wheelers maintainance of two wheelers style of two wheelers durability of two wheelers mileage of two wheelers driving of two wheelers reputation of two wheelers color of two wheelers comfortability of two wheelers safety of two wheelers gears of two wheelers electricstart of two wheelers alloywheels of two wheelers tubelesstyres of two wheelers enginecapacity of two wheelers fueltank of two wheelers brakes of two wheelers aftersalesservice of two wheelers Extraction Method: Principal Component Analysis. .341 3 .741 -.mileage.097 .108 .027 -.271 .121 .021 -.257 -.021 -.128 -.aftersales service respectively.754.016 .074 .386 .041 .280 .031 .134 .206 .003 .821 -.070 -.821.0.061 -.080 .273 .028 -.052 .063 .0.089 .132 -.783 -.012 .421 .129 .536 .043 .085 .510 . Rotation converged in 10 iterations.480 .425 -.013 -.117 .017 -.398 .182 .251 .020 .120 .357 .211 .163 -. Rotation Method: Varimax with Kaiser Normalization.245 -.514 .259 .180 6 -.236 -.784 of variables price.002 -.481 .117 .0.177 .576 .014 .028 -.545 . .741.173 .167 .089 -.220 .122 -.039 .067 .168 .030 -.208 -.173 .472 .123 .040 -.041 -.467 .167 .171 .

772 values of style and brakes variables.0.style.after sales service. In attempt 4 .price.0.factor 5 has 0. tubeless tyres. gears.783.maintainace.alloywheels . In attempt 6.889 of gear variables In attempt 5 .In attempt three it is found that factor 3 has 0.mileage.914 value of driving variables.816 values of variables alloy wheels & tubeless tyres. HENCE IT CAN BE CONCLUDED THAT the main factors that influences youth generation driving.brakes.factor 6 has 0.725.factor 4 has the value 0.