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3.

33 Ways
Intro
“Most talk about style, by professional critics as well as amateurs, leaves much to be desired: it is often subjective, impressionistic, unhelpful, sometimes misleading” (156) 
—Virginia
Tu+e,
“The Relation of Grammar to Style” With Tufte’s provocation in mind, I developed an assignment concerned with the e x t e n s i o n of stylistic qualities from prose through new media. The assignment is called 3.33 Ways to Digital Style. Why three? Students choose a threeparagraph passage of nonfiction prose and, keying on identifiable stylistic qualities in the original, remake the passage three ways with the aim of intensifying, and thereby rendering more conspicuous, particular rhetorical effects. Why one-third? One-third is a repeating number; it enlists a “viniculum” or overline to indicate its patterned recurrence. The assignment brings to light a similar logic operating in stylistic continuations arching across the prose to new media remakes. A five-minute, imageintensive Ignite-style presentation caps the assignment.
Scan the QR code (left) with a smartphone or other webready mobile device to listen to a YouTube audio supplement.

Tracing Rhetorical Style from Prose to New Media

Web Comic
The web comic remake is informed by the first chapter in Scott McCloud’s Making Comics (2006), “Writing with Pictures: Clarity, Persuasion and Intensity,” in which he explains a delicate balance comic creators must achieve between intensity and clarity. McCloud also identifies five choices integral to communicating with comics: moment, frame, image, word, and flow (37). In addition, we find remake techniques in Matt Madden’s 99 Ways to Tell a Story (2005), a comic-modeled variation on Queneau’s Exercises in Style (1947/1981). Queneau’s “Oulipo logic,” or invention by constraint underpins the remaking process enacted in the comic version of the passage as well as the other three options. To produce the comic, students may combine photographs and word or thought bubbles using Comic Life (above). In recent semesters, some have also hand-drawn comics or used free, template-based platforms, such as Pixton.com and Bitstrips.com.

Derek N. Mueller  Eastern Michigan University  derek.mueller@emich.edu
Here’s how the assignment builds, stepwise.

1. Select
Following a period of exploration, students select a three-paragraph passage of non-fiction prose. They will be working extensively with their respective passages, so I encourage them to follow their interests and choose carefully. The passage should pop with stylistic depth and dimension, e.g., identifiable syntactical patterns or rhetorical tropes. Paragraphs must be sequential, but no other conditions apply (i.e., they may be any length).

2. Style

Example - From The Omnivore's Dilemma by Michael Pollan, pp. 138-139 Of course the trickiest contradiction Whole Foods attempts to reconcile is the one between the industrialization of the organic food industry of which it is a part and the pastoral ideals on which that industry has been built. The organic movement, as it was once called, has come a remarkably long way in the last thirty years, to the point where it now looks considerably less like a movement than a big business. Lining the walls above the sumptuously stocked produce section in my Whole Foods are full-color photographs of local organic farmers accompanied by text blocks setting forth their farming philosophies. A handful of these farms—Capay is one example—still sell their produce to Whole Foods, but most are long gone from the produce bins, if not yet the walls. That's because Whole Foods in recent years has adopted the grocery industry's standard regional distribution system, which makes supporting small farms impractical. Tremendous warehouses buy produce for dozens of stores at a time, which forces them to deal exclusively with tremendous farms. So while the posters still depict family farmers and their philosophies, the produce on sale below them comes primarily from two big corporate organic growers in California, Earthbound Farm and Grimmway Farms, which together dominate the market for organic fresh produce in America. (Earthbound alone grows 80 percent of the organic lettuce sold in America.) As I tossed the plastic box of Earthbound prewashed spring mix salad into my Whole Foods cart, I realized that I was venturing deep into the belly of the industrial beast Joel Salatin had called "the organic empire." (Speaking of my salad mix, another small, beyond organic farmer, a friend of Joel's, had told me he "wouldn't use that stuff to make compost"--the organic purist's stock insult). But I'm not prepared to accept the premise that industrial organic is necessarily a bad thing, not if the goal is to reform a half-trillion-dollar food system based on chain supermarkets and the consumer's expectations that food be convenient and cheap. And yet to the extent that the organic movement was conceived as a critique of industrial values, surely there comes a point when the process of industrialization will cost organic its soul (to use a word still uttered by organic types without irony), when Supermarket Pastoral becomes more fiction than fact: another lie told by marketers. (138-139)

Syntax Analysis
A syntax analysis remake methodically breaks down the prose passage into individual sentences, then subjects the sentences to a blend of analytical treatments adapted from Richard Lanham’s Paramedic Method and Virginia Tufte’s “Short Sentences” chapter in Artful Sentences: Syntax as Style (2006). The point of syntax analysis, in this case, is to zero in on structural patterns that typically go unnoticed—patterns in preposition usage and frequency, in verb forms, in the locations and complexity of subjects, and in the lengths of sentences. Ex. Para. 1, Sentence 6: Tremendous warehouses buy produce/ [for] dozens/ [of] stores/ [at] a time,/ which forces them/ to deal exclusively/ [with] tremendous farms. (20 words) <Warehouses buy> Short sentence type: transitive (warehouses buy produce)

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An experiment forty years ago…
further defines the pedagogical motives behind this project. Tufte writes, In the summer of 1966, I conducted an experiment at the NDEA Institute at the University of California, Los Angeles, asking forty-four college and high school English teachers to jot down a half-dozen words or phrases they would use to describe the style and tone of thirty sentences, the opening of Truman Capote’s In Cold Blood. Their lists included 222 different adjectives, and there was only one adjective that was used by as many as twelve of the teachers. These are some of the words they used: plain, elaborate, formal, informal, detailed, general, specific, objective, matter-of-fact, stylized, literary, poetic,
conversational, pedestrian, taut, over-drawn, visual, direct, lucid, dramatic, dispassionate, forceful,
harsh, suspenseful, brisk, meditative, mysterious, polished, graceful, precise, blunt, symbolic, omniscient, prosaic,
conventional, unconventional, clear, crisp, cadenced, colorful, drab, graphic, photographic, concise, verbose, wordy, moving,
uninvolved, detached, balanced, discerning, alliterative, well-developed, orderly, impressionistic, rhythmic, ominous, reportorial, natural,
artificial, easy, pretentious, methodical, rambling, compact, vivid, thoughtful, imagistic, sensitive, incisive, clinical, chiseled, and sterile. (156)

Our inquiry into style opens with nine rhetorical tropes elaborated in Crowley and Hawhee’s Ancient Rhetorics for Contemporary Students: onomatopoeia, antonomasia, metonymy, periphrasis, hyperbaton, hyperbole, synecdoche, catachresis, and metaphor. Students already know some of these by name (e.g., metaphor); others are familiar as concepts although they have not encountered by name (e.g., periphrasis). This preliminary enframing of style gradually expands to include other terms and concepts related specifically to syntax analysis (for description and revision), Twitter, imagetext, and comics. After charting tropes and other stylistic qualities operating in the prose passage, students select three out of four remakes to create.

4. Deliver (Ignite-style)

3. Remake
Scan the QR code (left) with a smartphone or other webready mobile device to listen to a YouTube audio supplement.

Twitter

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Without preferring a monolithic framework for style, 3.33 Ways draws some of its impetus from the problem of terminological fray suggested by Tufte’s experiment. That is, I want the writers and soon-to-be-teachers of writing who undertake this project to consider where their style vocabularies come from. Rhetorical tropes have proven useful in this context for identifying and experimenting with stylistic tracings among media, both conceptually and practically.

What could the passage look like as a series of tweets? Guided by this question, I ask students to notice how stylistic knowledge proliferates in Twitter. They remake the threeparagraph passage into a series of ten tweets making use of @-directed messages, hyperlinks, and #hashtags. The remake is informed by existing experiments in Twitterature (i.e., literary works recast as tweets), although this slice of 3.33 Ways is more akin to Twitterary nonfiction. Selected reading from Dom Sagolla’s 140 Characters: A Style Guide for the Short Form (2009) supports this portion of the project. Ex. RT @joelsalatin Whole Foods is the face of "the organic empire."

Imagetext Triptych
The three-panel imagetext triptych magnifies the stylistic effects of photos+filters and words +typefaces. This remake takes shape after reading Anne Wysocki’s article “Awaywithwords” and watching the 2007 documentary Helvetica. We select photos from Flickr Creative Commons (which includes a mini-lesson on copyright) and create the triptych using image-editing and collage tools available in Picnik.com. Along with each remake, students develop a ±200-word comment that explicitly accounts for their decisions, technical processes, and stylistic intensifications (or transformations). Remake notes should also name and explain the focal tropes suspended across this design-minded integration of imagetext, filter, and typeface.

Course Context
I first developed 3.33 Ways to Digital Style for ENGL328: Writing, Style, and Technology, a writing-intensive course I teach regularly at Eastern Michigan University. The course enrolls undergraduates from a wide variety of majors and minors, including our major in Written Communication and our Writing Minor. Nearly half of the students in any section of the course are pre-service teachers who will soon be student-teaching. The triple-focus on writing, style, and technology is at times difficult to juggle. Remakebased assignments like this one, however, create explicit alignments between style for prose and style for new media that accord with the goals of the course. Across multiple scales, considering style first as a family of tropes introduces a durable framework that effectively holds together writing, style, and technology.

Near the end of this six-week project and after reading selections from Garr Reynolds’ Presentation Zen, students deliver Ignite-style presentations to the class. These fiveminute presentations introduce transformations of the three-paragraph passage. Students may include discussion of the passage’s context, the stylistic qualities of the passage, the remakes, and the decisions they made as they re-created the passage three ways. Student-authored PowerPoint slideshows consisting of twenty slides each set to rotate automatically after 15 seconds accompany each presentation. Individual slides may not include more than five words. Slides should include images (i.e., these are visually intensive presentations, not text heavy slidedocuments). Students may use up to five index cards; however, they are strongly encouraged to present extemporaneously rather than reading from a script.

Scan the QR code (left) with a smartphone or other webready mobile device to listen to a YouTube audio supplement.

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Access the assignment, schedule, and bibliography online at http://goo.gl/tWdHC Closed captioned YouTube audio supplements are assembled at http://goo.gl/TQXWy For more information or conversation about this work, please contact me at derek.mueller@emich.edu.