You are on page 1of 2



Throughout the process we have focused on what the audience perceives a film trailer, poster and
magazine cover to have. So when we presented people with our poster we had some good reviews but the
critiques was specifically helpful in what we should include in order to improve those marks and define
audience, genre further. Beginning with the film trailer, the consistent replies we were getting revolved a
variety of parts. Firstly, the audience feedback stated the use of titling at the beginning. The varied
heights caused a lot of confusion as well as them feeling it would be far more effective if it was one
continuous height as the audience will not be constantly looking up and down as they change. This was
beneficial as we originally felt we should use the different heights to try and symbolise a build in
narrative. However, this was deemed unnecessary and therefore we considered changing it to aid
audience interpretation. Another piece of feedback we were given was regarding the transition of shots
and how they create meaning, fluency relate to the rising action.

A suggestion was the use of fading transitions within the beginning stages to slow down the beginning
sequence this therefore will have a more emphasized affect on the rising action as there will be a clear
and definite change in pace as the trailer begins to build pace and present the audience with the rising
action. This should be as emphasized and clear as possible to ensure that the audience is aware of the
relevance of this within the narrative. Also, this will have a far more engaging role on the audience. This is
because as the audience is persistently presented with a new image they will have an image of which they
constantly are focused on. With the addition of transitions it will give the clips an effect on the audience
as they will flash into the audience which will mean each clip will be as important as the other and the
audience will be far more likely to remember the clips if they·re emphasized and the clips are not lost in
the fast rising action but accentuated. Another strong criticism was from the ending, after the titling
sequence it was deemed too long afterwards of which remained to have clips. As we have two long clips
coming after the title it was suggested that we should strongly consider removing one of them in order
for the audience to see the title then it to finish. By doing so this will mean the title will be fresh in their
minds, this is a significantly important part as with a considerably small marketing campaign it is vital
that they have as much of a fresh memory of the title to create the inter textual links between the film
trailer and the ancillary tasks. This will therefore be extremely beneficial if an audience is able to
associate the two pieces of media and therefore increasing demand. It is imperative we create media
products of which have as an effective influence over an audience as possible so by receiving the
audience feedback it has provided us with a standard of which we can improve in order to secure a far
greater sector of an audience.

When presented with the film poster and magazine front cover there was one significant pitfall of which
was the link between the ancillary tasks and the film trailer. Many were unable the create a common link
other than the title between the three pieces. This is a specific downfall within our work as this is
absolutely vital in cornering a market and appealing to an audience away from the trailer. If an audience
can relate all three then they will be attacked and appealed to far greater if presented with as much
material to create an interest as possible. This was effective feedback as we can therefore look into a lot
further depth the common similarities of which can engage, appeal and be definitive with keeping an
audience hooked and wanting more.

We have ultimately learnt throughout the process of creating our three media products that by studying
the different and new aspects constantly being brought into realisation within existing media products an
audiences perceptions and expectations play a very big role in a consumers understanding and desire to
want to continue their viewing from ancillary text to media trailer to the actual film. By successfully
creating a common link between all three of your ancillary texts then an audiences awareness of a media
product soars and the enigma created from all three is significantly stronger. By developing some
existing conventions but not challenging them a great deal an audience remains grounded and
comfortable in establishing genre, narrative and ultimately their own understanding of the piece.