Concept and format
"Pizza Hut Express" and "The Hut" locations are fast food restaurants. Many "Red Roof" branches have beer if not a full bar. Even so. This building style was common in the 1960s and 1970s. since many locations have brown roofs. the company moved into other successful formats including delivery/carryout and the fast food "Express" model. and hybrid locations that offer carry-out. Many full-size Pizza Hut locations offer lunch buffet. Pizza Hut has been known for its ambiance as much as pizza. They offer a limited menu with many products not found at traditional Pizza Huts. and are also found on college campuses.theme. Additionally. Dozens of "Red Roofs" have closed or been relocated/rebuilt. and sometimes an arcade. food courts.
. store front delivery and carry-out locations. delivery. In the 1980s.parks and in stores such as Target. Traditionally. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street. bread sticks. KFC or Taco Bell. with "all-you-can-eat" pizza. many such locations offer delivery/carryout service. salad. Vintage "Red Roof" locations can be found throughout the United States. and a special pasta. The name "Red Roof" is somewhat anachronistic now. Pizza Hut "Bistro" locations are "Red Roof"s which offer an expanded menu and slightly more upscale options.Pizza Hut is split into several different restaurant formats. music from a jukebox. and dine-in options. Pizza Hut also has a number of other business concepts that are different from the store type. the original family-style dine-in locations. and quite a few exist in the UK and Australia.
who later also bought KFC and Taco Bell. on opening night. the Carneys and Bender opened the first "Pizza Hut" restaurant. The Carney brothers contacted Wichita architect Richard D.Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita. and by 1964 a unique standardized building appearance and layout was established for franchised and company-owned stores. Pizza Hut was acquired by Pepsico. When a friend suggested opening a pizza parlor. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas. Dan and Frank Carney soon decided that they needed to have a good standard image. with the first franchise unit opening in 1959 in Topeka. with 314 stores nationwide. and in 2001 joined with Long John Silver's and A&W Restaurants to become Yum! Brands.
. creating a universal look that customers easily recognized. In 1978. In 1997. a chain that was expanding on the west coast. Additional restaurants were opened. and they borrowed $600 from their mother to start a business with partner John Bender. The original Pizza Hut building was later relocated to the Wichita State University campus. they gave pizza away to encourage community interest. the three restaurant chains were spun off into Tricon. They chose the name "Pizza Hut" since the sign they purchased only had enough space for nine characters and spaces. The franchise network continued to grow through friends and business associates. Burke. Kansas. they agreed that the idea could prove successful. Kansas. Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol NYSE: PIZ. By 1972. hoping to counter competition from Shakey's Pizza. who designed the distinctive mansard roof shape and standardized layout.
made with a sweet sauce. onions. mozzarella and cheddar cheese. There was also formerly a crust that was not as thick as Pizza Hut's pan pizza. and Priazzo Roma. a hint of bacon. mozzarella and cheddar cheese. where a layer of cheese is in between two layers of dough. with less successful ones being discontinued. mushrooms. stuffed with pepperoni. beef. The double-crusted pie was topped with a layer of tomato sauce and melted cheese.Pizza Hut sells "Stuffed Crust" pizza.
. "Hand-Tossed. Pizza Hut's version of the calzone. pepperoni. Varieties included Priazzo Milano. pork filling. and the Insider pizza. a pizza cut into small strips that can be dipped into a number of sauces. This crust was used on the Full House XL pizza and discontinued in 2007. with the crust wrapped over the top to hold in all the toppings. Italian sausage. In 1985 Pizza Hut introduced the Priazzo. crispy dough which was Pizza Hut's original style. pork fillings. a thin. the latter also offered in 2006 as Lasagna Pizza. the Chicago Dish Pizza and Sicilian pizza. Priazzo Florentine. and "The Edge pizza. The Priazzo was introduced by a $15 million advertising campaign. a light blend of five cheeses with ham and a touch of spinach. Pizza Hut experiments with new products frequently. the 16" Big New Yorker. but proved too laborintensive and was removed from the menu several years later. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese." where the toppings nearly reach to the edge of the pizza. "Thin 'N Crispy". "Dippin' Strips pizza". with the outermost edge wrapped around a coil of mozzarella cheese. a two-crusted Italian pie that resembled a deep-dish pizza. and not as thin as its thin crust. a blend of Italian sausage. the Cheesy Bites pizza. These include the initially popular two-foot by one-foot square cut pizza Bigfoot. Other products Pizza Hut has offered are the "P'zone". similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart." more like traditional pizzeria crusts.
Pizza Hut sponsored the 1989 film Back to the Future Part II. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. and was "Now You're Eating!" from 2008 to 2009. the advertising mascot was a delivery boy named Dougie. balloons and hand puppets for the kids. Pizza Hut's main advertising slogan was "Gather 'round the good stuff". He picks up his pizza and goes to his house. when all of the people who were chasing him start eating all the pizza except the man who ordered it. Your Pizza Hut. The advertising slogan is currently "Your Favorites. a play on the couple's recent divorce. upon delivering pizza to his father. cups. Rush Limbaugh also starred in a Pizza Hut commercial the same year. Until early 2007. In 1994. where he boasts that "nobody is more right than me." yet he states that for the first time he will do something wrong. there were commercials in the United States called 'The Pizza Head Show. and appear on a storefront in Hill Valley in the year 2015. would hear the catchphrase "Here's a tip: be good to your mother". came with a coupon for a free pizza. to which Donald replied." Pizza Hut does not have an official international mascot. Bill shorts from Saturday Night Live in the 1970s. while some of the townspeople start chasing him.
. Pete was on the bags. he calls Pizza Hut again. Frustrated. "Actually dear. The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game. In the 1970s Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". with boyish good looks who. It starts with a man apparently ordering take-out and driving his 1965 Mustang JR to Pizza Hut. Pizza Hut also engaged in product placement within the film itself.' These commercials ran from 1993 to 1997 and were based loosely on the Mr. The game was filled with Pizza Hut advertising and pizza that would refill the character's life. In Australia during the Mid to late 1990s. The ending of the commercial showed Ivana Trump asking for the last slice. and offered a free pair of futuristic sunglasses. In 1995. Donald Trump and ex-wife Ivana Trump starred in a commercial. you're only entitled to half". known as "Solar Shades". but at one time. Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene.Pizza Hut's very first ad was "Putt Putt to Pizza Hut". which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas. with the purchase of Pizza Hut pizza.
to the caller’s nearest Pizza Hut. Each pizza is individually crafted. Automatic Call Distribution (ACD) in the TelstraClear network and Genesys Computer Telephony Integration (CTI) are used to deliver the call to the next available Call Centre Agent and the caller’s address as a ‘ScreenPop’ to their monitor. boxed and packed into ‘inferno’ pouches delivery. The Call Centre Agent can offer specials.
. Now the caller’s local Pizza Hut for plays their part in the process. The order is then placed. activates an intelligent network call treatment that uses the callers number (CLI) to retrieve data from the Pizza Hut database server (3C).. fresh and fast.The call for pizza. the Call Centre Agent notes the caller’s preferences for certain types of pizza. cut.. via data transfer. This knowledge strengthens the friendly ‘Hello’ from the Pizza Hut Call Centre. Address and payment details are checked. cooked. and then assess the delivery time. hot.
•They also use 700. Inc.000 pound of tomatoes in one year. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas.000. Pizza Hut uses more than 300 million pounds of cheese annually. is the largest pizza restaurant company in the world in terms of both the number of outlets and the percentage of market share that it holds. on. and they borrowed $600 from their mother to start a business with partner John Bender. Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita.. In October 1997. which requires a herd of about 170.
Pizza Hut printable coupons are very useful for everyone to save some money on the purchase from the popular pizza brand. This is very relevant in a time when there is slow economic growth and we undergo financial constraints.000 pizza restaurants and delivery outlets in 90 countries worldwide. you can sign up for Printable Coupons of Burger King. Hence it is wise to make use of the various discount schemes offered by many fast food companies like the Pizza Hut. Pizza Hut printable coupons are very useful for everyone to save some money on the purchase from the popular pizza brand. the Carneys and Bender opened the first Pizza Hut restaurant..000 dairy cows to produce it.000 pounds of pepperoni and 525.. •Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial. Pizza Hut is the favorite fast food brand of majority of people n any country because of the nutritious quality of the pizza and other fast food items they
. formed from the spin-off of PepsiCo's restaurant holdings. •Pizza Hut purchases more than 3 percent of all cheese production in the United States . Also. Inc.Pizza hut are the world's largest user of cheese. •In 2001 Pizza Hut sponsored a pizza delivery to the international space station
Fun Facts in Pizza Hut
Pizza Hut Inc. you can sign up at Pizza Hut. Kansas. A subsidiary of PepsiCo. When a friend suggested opening a pizza parlor--then a rarity--they agreed that the idea could prove successful. the company expected to become a subsidiary of Tricon Global Restaurants. Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of cheese.. In order to get printable Pizza Hut coupons.000. the company oversees more than 11.
the two contact centres handle over 160.com/recreation/food/printable-coupons-pizza-hut-savings/#ixzz1EiOY09Au
experience · security · efficiency™ SYDNEY +61 2 9428 9555 MELBOURNE +61 2 9428 9555 AUCKLAND +64 9 358 0588 WELLINGTON +64 4 916 0655 HONG KONG +852 2403 2288 UK +44 1 628 632 263 USA + 1 866 683 2666 INFO@VECOMMERCE.COM WWW. Pizza Hutwas the ﬁ rst pizza chain to open in the country back in 1970.
.VECOMMERCE.15pm on a Friday night. Complementing its restaurant services.300 calls within a peak 15 minute period starting at around 6.com/recreation/food/printable-coupons-pizza-hut-savings/#ixzz1EiOcvCO6
Read more: http://quazen. including in excess of 3. Read more: http://quazen. one in Brisbane housing 230 seats servicing 140 stores and one in Sydney housing 220 seats servicing 100 stores. Today.000 calls a week.000 Pizza Hut Restaurants and delivery units operating worldwide.COM CONTACT Pizza Hut is the largest pizza chain in the world with more than 12.sell. Together. In Australia. the organisation operates approximately 290 retail outlets across the country. Pizza Hut’s pizza home delivery/pick-up service operates three national phone numbers and has two contact centres.
Pizza Hut tried to automate its entire order process via speech recognition as well as provide a solution to assist with capacity to handle spikes in order activities on busy evenings. Indeed.INITIAL ENTREE INTO SPEECH RECOGNITION Four years ago. we were offering customers a pizza menu with the choice of four or ﬁ ve bases. 15 varieties of pizza and 17 toppings. Pizza Hut implemented a speech recognition system from Salmat VeCommerce with the aim of reducing the amount of talk time per call. “We were very fortunate in our relationship with Salmat VeCommerce and continued to build a strong collaborative partnership with them in order pizza hut adds voice to recipe success“Speech recognition has enabled us to drive down costs yet provide a more compelling customer experience”to provide an enhanced customer experience. We’re always looking at driving efﬁ ciencies and in a low margin business where pizza prices can still start as low as $3. “Initially. Pizza Hut then set out to streamline the ordering process by only automating parts of the interaction that required simple customer input to the speech recognition application.” says Norton. While our research showed that they liked the technology.000 per year. “We are in a highly competitive industry and run a low cost contact centre operation. They
.As Andrew Norton. National Call Centre Manager. During this time. Drawing on its initial experiences and consumer feedback. customers viewed the order process using speech recognition as complicated and time consuming. most notably details relating to the delivery or pickup options and the residential/store address location. just shaving one second off the agent talk time translates to savings of around $30. Pizza Hut was one of the ﬁrst companies to move into speech recognition as part of a contact centre strategy aimed at providing improved customer service and a reduction in its staff cost structure. In a business where key performance indicators are measured in the length of time required to take a call. customers were hesitant in using speech recognition. We initially saw speech recognition as enabling us to reduce the cost structure in our labour which represents the most signiﬁ cant single call centre cost. the organisation realised this was a good idea in principle but didn’t work in reality.”Initially. when it went live.95 for an individual order. explains. we weren’t satisﬁ ed with the feedback we were receiving. However. After all.
it increases the potential revenue from an individual order placement Speciﬁ cally. the customer is able to jump the queue and consequently feels a greater commitment to complete the order once they have resolved part of it through the speech recognition system” says Norton.were quick to respond to issues and to develop their business with us by providing ﬂ exible solutions to match our business requirements. the system has enabled Pizza Hut to offer customers bundled menu promotions which may operate in any particular month or coincide with special events.” says Norton. queue lengths and responses to speciﬁ c meal marketing promotions. In return. In addition. Not only is this seen as a beneﬁ t to consumers in terms of added customer service.Another beneﬁ t of speech recognition is that as it complements Pizza Hut’s live customer operators.the course to customer satisfactionSince going live with Salmat VeCommerce’s latest speech recognition software in 2006. Pizza Hut has been able to better manage hold times previously experienced by customers through handling many of the basic address transaction questions via the use of speech identiﬁ cation. “We’ve now streamlined the order process and included only a small number of possibilities for customer responses. Norton’s team receive daily updates on abandon call rates. speech recognition has resulted in: • Savings of up to 20 seconds in individual call times • Reduction in labour costs by up to 15% • Eliminating the need for an additional 40 contact centre agents and the corresponding amount of ﬂoor space
which also has KFC. Inc. Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their mother. Bangalore.500 restaurants across 91 countries In India. for an
1986:Delivery service. Kansas. Inc.
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PepsiCo. stockholders overwhelmingly approve merger with undisclosed sum. including Delhi. Chennai. Pune.
1977:Pizza Hut. Inc. Kolkata. and Chandigarh amongst others. A&W and Long John Silver’s under its umbrella. is initiated 1996:Pizza hut comes to India with a dine in restaurant Banglore that has 1997:Pizzahut opens a dine-in restaurant in Delhi. 2007 Pizza hut brought out our Thick n Thin Pizza and began to re-franchise
special vegetarian pizzas.
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1959: Pizza Hut is incorporated in Kansas and the first franchise unit opens 1968: International market entered with opening of Pizza Hut restaurant in 1969:Red roof adopted for restaurants. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country
PIZZA HUT STORY
1958: The legacy of Pizza Hut began. Hyderabad. Canada. Pizza Hut is the world’s largest pizza chain with over 12. 1972:Pizza Hut. Kansas. as a new concept. Pizza Hut has 137 restaurants across 36 cities. Taco Bell. Mumbai.PROFILE
Pizza Hut is one of the flagship brands of Yum! Brands. listed on New York Stock Exchange under the symbol
in Topeka. when two college-aged brothers from Whichita.
our dine-in restaurants.
STORES ACROSS INDIA CITIES COVERED
. 34.LOCATION IN INDIA
Attractive offers should be introduced.
Good Quality Food (Hygiene) Brand Name Food worth its Price Good Service
•Weaknesses: Parking Facilities Advertisings are very less Fewer Outlets No Social Welfare
• Opportunities: More outlets should be open. Environment should be more attractive. etc.
• Threats: Competitors like US Pizza. Instant Fast Food Packets. Housewives are interested in making Pizzas & other Fast Food at home. Dominos. Sitting Area should be broader.
PIZZA HUT PRICING
target markets). whether for-profit or not-for. promotion decisions should be made with an appreciation for how it affects other areas of the company. an effective promotional strategy requires the marketer understand how promotion fits with other pieces of the marketing puzzle (e.PROMOTIONAL STRATEGIES Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. must engage in some form of promotion. pricing. Like most marketing decisions. Consequently. running a major advertising campaign for a new product without first assuring there will be enough inventory to meet potential demand
generated by the advertising would certainly not go over well with the company’s production department
. For instance.profit. Nearly all organizations. distribution. product.g. in all types of industries.profile celebrities to serve as corporate spokespersons to the owner of a oneperson enterprise passing out business cards at a local businessperson’s meeting. Such efforts may range from multinational firms spending large sums on securing high..
the kind of service that ensures that every visit of the customer is a memorable one. innovate and serve the finest product the industry has to offer.Besides offering an extensive range of vegetarian pizzas. they are kept under strict vigil A critical factor in Pizza Hut’s success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world.M.P. while setting standards for others to strive to replicate.
. In fact. It is this belief that has ignited the passion to create. where it offers a Jain menu sans all root-based ingredients. Maintenance. the restaurants are rated and in the rare case of finding under performers. to ensure stringent international bench-marks in the quality of products and services at all its restaurants across the world. Pizza Hut has come to become synonymous with the best pizzas under one roof’. Pizza Hut has clearly established itself as a brand with an Indian heart. This is because at Pizza Hut the belief is that every pizza has its own magic.(not to mention other key company executives). the overall success of a promotional strategy requires input from others in impacted functional areas. Hospitality. offering customers the highest value for money and giving service that is warm. friendly and personal. Thus. Product quality and Speed.
Types of Promotion
PIZZA HUT PROMOTIONAL STRATEGIES
PRODUCT Worldwide and in India.A. A critical factor in Pizza Hut’s success has been its unique dining experience. marketers should not work in a vacuum when making promotion decisions. Based on the report submitted by the official. Rather. that stand for Cleanliness. it was the first pizza chain to open a 100% vegetarian restaurant in India in Surat and later in Ahmedabad and Chowpatty.H. Accuracy.S. In having understood the pulse of the customers in India. thus making it a destination product – which everyone seeks. Crewmembers at Pizza Hut strive each day to provide ‘customer mania’ . Pizza Hut is committed to providing uncompromising product quality. Pizza Hut has a mystery shopper program in which an unknown official visits a restaurant and evaluates it on certain defined parameters called C.
it received a phenomenal response with super star Fardeen Khan judging the show. Which is why Pizza Hut servers not only serve our customers great food. a burgeoning middle class and the entry of a significant number of international and national players has contributed to a boom in the industry. they also sing and dance for them.
PROMOTIONAL OF PIZZA HUT The strength of Pizza Hut’s success globally lies in a marketing strategy that builds connections with customer’s everyday in different parts of the world. In India. Organized in Delhi for the first time. Spicy Paneer and the Masala and Tandoori pizzas have been a tremendous success. pastas and desserts MARKET Pizza Hut was among the first multinational brands to enter the food retail sector in India. Since then the market has sustained considerable growth. which is rung by customers who as they leave wish to thank the servers for yet another memorable visit.It includes appetizers. Many customer service initiatives have been uniquely developed for India and have been greatly instrumental in building an emotional bond with the customer. This however has not affected Pizza Hut’s comfortable reign over the Indian pizza industry and the ever-increasing number of loyal customers who have made it possible for Pizza Hut to aggressively extend its presence.Over the years Pizza Hut has also developed and successfully introduced a range of products especially suited to the Indian palate. love to participate in this process. a range of soups.
. These products like Chicken Tikka. Spicy Korma. When the first Pizza Hut restaurant opened in Bangalore the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. substantial increase in disposable income. a Salad Bar . And many of Pizza Hut’s customers would. we are certain. Pizza Hut hopes to continue this contest as a tradition for the years to follow.where the customers can make their own fresh salads. eating out is perceived as a form of entertainment. While a bell hangs at each Pizza Hut restaurant. What has also given Pizza Hut a
competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian. The market has become greatly competitive and the customer has become more discerning and adventurous. in India the menu offers the option of a complete meal. For instance the crewmembers at Pizza Hut break into a Boogie at restaurants in Delhi and Mumbai and do the Bhangra in
Chandigarh and Amritsar. A dramatic shift in lifestyle trends. the proprietary Pan Pizza and Stuffed Crust.
Pizza Hut went on to play a significant role in pioneering and developing this category in India. Giving them an opportunity to showcase their talent – they conceived the Jig n Jeeto contest.
Pizza Hut’s communication has also always struck a chord with the Indian customer. now married. and pizza hut will remind you the birthday date and birthday parties discount and u can book online E-coupon and discount offer available to online customers Hot line number – pizza hut hot line number also provide at online which is 39883988 Even customer can do online order of pizzas
VIP CLUB⇒ a VIP (very into pizza) club made where people can register their email.mobile number where pizza hut provide them latest pizza news. When the sequel went on air featuring the same couple.the focus has remained on the best and most distinct pizzas.the customer’s involvement was so complete that several wrote in to inquire whether the couple had children The more recent campaign that was launched with the introduction of the Tandoori pizzas featured a typical Indian wedding procession abandoning the bridegroom when enticed by delicious aromas from a Pizza Hut restaurant. who meet at a Pizza Hut restaurant in a traditional arranged marriage setting. with the girl’s father consoling her over a pizza as her bridegroom waits outside the restaurant to escort her after their wedding . relatives . It positioned itself as family restaurant and also concentrated on wooing kids
Online promotional strategies
• Pizza hut provide many services online such as Birthday reminder service.mobile phones. While the famous ‘Good times start with great pizzas’ slogan has been prominent in the communication . Pizza Hut laid more emphasis on its“restaurant dining experience”. discounts and offers at email . They lose their inhibitions when the pizza arrives. In 2000 Pizza Hut launched its innovative Pizza Pooch menu and Pizza Pooch Birthday Party package exclusively for kids in the 6-10 age groups. Pizza Hut localizes it menu to capture local Indian Market.
.here people can save the birthday date of their friends. Its very first television commercial in India featured a boy and girl.