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KRISHNA MURARI RAI
IIBS NOIDA , MBA 2nd Sem (Bharthiar University), batch-(2010-2012
and other means by which a man becomes successful. I visited Parle-G and saw the working condition there and learned many things. the ethics . school coordinator) who gave me very good knowledge about the YOGA. I have got a good opportunity to meet Mr. I got much information about Parle-G that is in the topic .Acknowledgement:Thanks to respected DEAN sir(L B RAO) and respected sir (Sachin ) for the opportunity that they had given me to visit one of the best confectionary industry and know about the industrial process and the working environment . (H R Manager. S K Gena. the culture being followed in the organization.
while India was under British rule. kachaa mango bite etc). Apart from the factories in Mumbai and Bangalore. Parle-G is available in Europe.e confectionery products (e. Loblaws. A decade later it was upgraded to manufacture biscuits as well. 32 type of product s are manufactured. . It also is popular across the world and is starting to sell in Western Europe and USA. Key Information about Parle-G 1. all over the country with its sweets and candies. In Canada. etc. A small factory was set up in Vile Parle (east) the suburb of Mumbai to manufacture sweets and toffees i. it is sold by Zehrs. Food Basics. Parle also has factories in Bahadurgarh. The goal was to spread joy and cheer to children and adults alike. These are the largest biscuit and confectionery plants in the country. Since then. Parle has been sweetening the lives of people all over India and abroad. Melody. etc for only 99 cents for a 418 gram pack. Singapore. Parle Products also has 10 manufacturing units and 75 manufacturing units on contract. Canada. Additionally. the Parle name has spread in all directions and has won international fame. Rajasthan.g. USA. Availability outside India Outside India. a small company by the name of Parle Products emerged. UK.History of Parle-G In 1928 Mohan Dayal of Vile Parle (Near Mumbai) thought a plan to open confectionary industry in India so for getting technology he went to Germany and after learning from there he came to India and In 1929. Haryana and Neemrana.
Manufacturing process of Parle-G Biscuits Raw MaterialVanaspati. Parle-G has got international award. Steps of making1. Milk. Flour. sugar. Ghee. 4.2. Most selling biscuits of the world.Raw material testing Mixing Molding Baking Cooling Packing . More than 1oooo people are working in Parle-G 3.
Kismibar. Parle-G has the largest chain of products. Mango bite. Krack Jack (1972). Hide & Seek. sugar) Toffee cooker (add different flavor for different toffee) Cool Pool Wrapping Strength of Parle-G Parle-G is the first company in India in confectionary segment. Difference between Toffee and Candy Toffee is soft and Candy is hard. Cheeslings. Melody (1983).Different products of Parle-G Monaco (1949). Milk Shakti. Orange. Parle-G has the largest chain of manufacturing unit. Steps of Toffee making Raw material (Milk. Marie Gold. ghee. vanaspati. Poppins. mango and elaichi flavor biscuits. .
Opportunity Parle-G can sell their product in rural area because it is cheap. Mango bait. Parle-G has brand image in rural areas.Parle-G makes its own wrapper for products so they sell their products at cheaper rate. Parle-G still has some loyal customers who prefer its products in rural areas. Memody. Parle-G has less delicious and cheap product in comparison to its competitor . Natural-G. Weakness Parle-G is not paying so much attention on urban market. Threat to Parle-G The biggest threat for Parle-G is Britannia. . Many duplicate products having the same pronunciation in their name are as Pushi-G. Parle-G has not been able to make products according to test of urban area people. Popring. Parle-G can diversify into other product segment.
K. Nimrana factory produces 6000 tons/month of Parle-G biscuits. In Parle-G at some time they called good motivator like Shiv motivate their leaders. Employees are very much happy and satisfied by his leadership. S.Information about NIMRANA FACTORY Mahabir Shahu is the GM of Nimrana Nimrana is called as training centre also. The End Kheda to . Mahabir Shahu is very good leader. Gena is the H R manager (School Coordinator) in Nimrana. Parle-G never compromises to its quality and services and recruit the employees having right attitude and good quality person. In Parle-G they teach their employees about YOGA and other activities to be healthy and sharp minded so that they would be happy and do well for the organization.