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INTRODUCTION 1.1 Company Background
An exciting new company, Food Occasions Corporation is taking the sector by stoma with one of the largest ranges of beverages and cream puff with batik cake as our main product on the Malaysia market. The company officially launched its initial range of products into the retail, wholesale and foodservice sectors in 8 March 2008. Drawing on the expertise of the largest batik cake brand in the Malaysia, founders of this business, Mr. Amir Husaini Zakwan Mazlan have selected a diverse range of European specialty batik cake, cream puff and also beverages to suit a wide variety of customers and eating occasions. Rahimah Hassan is looking to target independent retailers, delicatessens, farm shops, catering establishments, and food service, national. Food occasions’ employees take tremendous pride in Food Occasions’ rich heritage and bright future. Unquestionably, our products represent the industry benchmark for consistent taste, quality, and freshness. The idea of using cream puff and batik cake and conveniently available at the local grocer, was uniquely appealing to Malaysians. Back in 2006, Mr. Amir went into business in London to find some ideas on the products; were so good that he, after trying some of the samples at the one of London famous batik cake occasions, said they were so "tasty," so he eventually named the business Food Occasions Corporation and came up with the catchy name, Food Occasions. Today, Food Occasions expands its business at G01/82, Alamanda, Putrajaya Shopping Centre, Jln Alamanda, Precint 1, 62000 Putrajaya, Wilayah Persekutuan.
Machinery was built, employees were hired, and routes were expanded. And today, we are proud to announce about batik cake and cream puff as the first new product developed by this company and of course, batik cake and cream puff are the special menu for all customer. The desserts industry is facing numerous challenges, but we are confident we are going to turn things around in a number of concrete ways. We will continue to increase shareholder value through leveraging our tremendous Food Occasions brand, and increase sales through our company's core routes, new initiatives and strategic partnerships, and by finding partners to put our products on a larger direct store delivery system. We also are empowering our managers, owner-operators and all other employees to take ownership of their functions in the bottom-up approach. Finally, we are going to be a much more customer-diverse organization, working with our customers, and consumers to deliver what they tell us they want. With all these changes underway, we believe we will be a company that will be a formidable competitor in the years to come.
PURPOSE OF BUSINESS PLAN The main reason of making this proposal is to promote our new company and product
which is batik cake and cream puff. After a few months we testing and review this product, finally we are confident with this product and indeed we are to achieve sales targets of the most highest sales as compared to other company. Besides that, we did a survey to our prospect about our planning to create this new product, and it is very amazing feedback from them. Most of our prospect agree and support our product. They said, batik cake and cream puff is accepted and consumed by all layers of society, regardless of age, old or young. These types of desserts are very unique and delicious. Besides, it is also difficult to find. In fact, people started recognizing about this since wedding of the year of the most famous singer in Malaysia; Datuk Siti Nurhaliza with Dato’ Mohd Khalid Mohd Jiwa. Therefore, we think we will succeed with this brilliant idea and we hope we will get the support of all people around us.
Name of Company : Food Occasions Operation Address : Alamanda Shopping Centre, Jalan Alamanda Precint 1, 62000 Putrajaya, Wilayah Persekutuan. Telephone Number: 03-83296457 Fax Number Email : 03-83966457 : FoodOccasions@yahoo.com
Form of Business : Partnership Organization
CEO General Manager Financial Manager Marketing Manager HR/Admin Manager Accountant Operation Manager Sale Officer
: Amir Husaini Zakwan B.Mazlan : Rahimah Bt Hassan : Putri Intan Zuriena Bt Syed Mahadzir : Nurul Atiqah Bt Baharuddin : Muhammad Haziq B. Mohd Arip : Siti Nur Laily Bt Asni : Ahmad Farhan B. Azulkarnain : Nadia Ashikin Bt Samsuri
Main Business Activities:
1) Batik Cake 2) Cream puff
Jln Kerning 4.com Telephone Number: 017-7246159 Date of Birth: 27 Oct 1984 Age: 26 Years Old Marital Status: Divorced Academic Qualification: Degree in Business Management Course Attended: International Business Course Skills: Can Speak English. Accounting Management. And Control Organizational Flow. Taman Rinting. Expert In Calculating.Name of Partner: Amir Husaini B Zakwan Identity Card: 841027-01-6685 Permanent Address: No 5. 81750 Masai. Johor Bharu Correspondence Address: aamer_hz@yahoo. Present Occupation: Chief Executive Officer Experience: Have Being Work As Accountant At Big Company Such As Ranhill Page 6 .
Selangor Correspondence Address: imahray@gmail. Expert in Calculating Present Occupation: General Manager Experience: Position as Executive Officer at Brunei Company Page 7 .Name of Partner: Rahimah Bt Hassan Identity Card: 860104-10-5014 Permanent Address: R2 Kg Melayu Wira Damai.com Telephone Number: 017-2766901 Date of Birth: 4 Jan 1986 Age: 24 years old Marital Status: Single Academic Qualification: Degree in Banking Course Attended: Financial Skills: Can Speak In English. 68100 Batu Caves.
42700 Banting. Selangor Correspondence Address: put3_zuriena84@yahoo.Name of Partner: Putri Intan Zuriena Bt Syed Mahadzir Identity Card: 840724-10-5988 Permanent Address: No 8. Jln 12. Taman Damai.com Telephone Number: 013-6451348 Date of Birth: 24 July 1984 Age: 26 years old Marital Status: Single Academic Qualification: Degree in Accounting Course Attended: Accounting Skills: Can Speak In English and Well In Calculating Business Statement Present Occupation: Financial Manager Experience: Position as Financial Executive at Singapore Company Page 8 . Spg Morib.
Km32. 77400 Sungai Rambai . Melaka Correspondence Address: Charlie_tieqa85@yahoo.com Telephone Number: 017-3023158 Date of Birth: 11 April 1985 Age: 25 years old Marital Status: Single Academic Qualification: Degree in Marketing Course Attended: Selling Skills: Can Speak English and Also Can Take the Business International Market Present Occupation: Marketing Manager Experience: Have Being Work as Selling Executive at Berjaya Holdings In K.L Page 9 .Name of Partner: Nurul Atiqah Bt Baharuddin Identity Card: 850411-01-5076 Permanent Address: J 7994. Jln Tambak Merah.
Kuala Lumpur Correspondence Address: farhan27_84@yahoo. 54200.com Telephone Number: 017-8728056 Date Of Birth: 27 Sept 1984 Age: 26 years old Marital Status: Single Academic Qualification: Degree in Business Management Course Attended: Management Skills: Can Speak English and Good Communication with the Workers Present Occupation: Operational Manager Experience: Have Being Work as Operational Executive at Zon Holdings Page 10 . Jln AU1C/2E Taman Keramat Permai.Name Of Partner: Ahmad Farhan B Azulkarnain Identity Card: 840921-56-5647 Permanent Address: No 25.
Johor Correspondence Address: sweeitielaily@yahoo. Kulai.com Telephone Number: 014-2604766 Date of Birth: 17 Mach 1983 Age: 27 years old Marital Status: Single Academic Qualification: ACCA Course Attended: Accounting Skills: Can Speak English and Good Communication with The Workers Present Occupation: Accountant Experience: Have Being Work as Accountant at Mydin Company Page 11 . Bandar Tenggara. Rumah K/T Staff Kilang Peggeli Timur.Name of Partner: Siti Nur Laily Bt Asni Identity Card: 830317-06-5660 Permanent Address: E7.
53900.Name of Partner: Muhammad Haziq B Mohd Arip Identity Card: 841022-46-5353 Permanent Address:No31. Jln Melati. Kajang.com Telephone Number: 017-2323504 Date of Birth: 22 Oct 1984 Age: 26 years old Marital Status: Single Academic Qualification: Degree in Human Resources Course Attended: Human Resources/ Admin Manager Skills: Can Speak English and Good Communication with The Workers Present Occupation: Human Resources/ Admin Manager Experience: Have Being Work as HR Executive At Sony Company Page 12 . Puncak Menara Gading. Selangor Correspondence Address: axiq_jepun@yahoo.
41250 Klang.Name Of Partner: Nadia Ashikin Bt Samsuri Identity Card: 850823-10-5318 Permanent Address:Lot 2209 Lorong Hj Musa.com Telephone Number: 014-2388031 Date Of Birth: 23 August 1985 Age: 25 Years Old Marital Status: Single Academic Qualification: Degree In Selling Course Attended: Selling Skills: Can Speak English And Good Communication With The Workers Present Occupation: Sales Officer Experience: Have Being Work as Selling Executive At Jakel Company Page 13 . Selangor Correspondence Address: cinta_fana@hotmail. Kg Delek Kanan.
our market in selling is less competitors at other shops. It is also near to the government and private department. Page 14 . Alamanda Putrajaya is at the strategic place where many staff department located nearby of Alamanda Putrajaya. it is usually packed everyday in month where many residents around here will bring their family for a time to buy meal chocolate fruit dishes for their breakfast.0 BUSINESS LOCATION Alamanda Putrajaya is currently shopping malls that serve residents of Putrajaya and surrounding town. Being the only here. Residents and government staffs are seems to be our potential prospect. It was opened to the public in August 2004 and has over 100 lots of shops. Beside that.3. Not only that.
1 MAP Here we are! (^_^) Page 15 .3.
4.1 Manpower planning Page 16 .
2 No 1.No CEO Position Qualifications Degree in Business Management Degree in Banking Degree in Human Resource Management Degree in Marketing Degree in Selling Degree In Accounting Degree In Business Management ACCA General Manager HR/Admin manager Marketing Manager Sales Officer Financial Manager Operational Manager Accountant 4. Schedule of tasks and responsibilities Position CEO Responsibilities Responsible for the success of failure of the company. Page 17 .
Page 18 . interest. of practical test. Marketing Manager To recruit and staffing candidates. To plant. intelligent. General Manager accordingly. To plan. 3. and the same time achieve the target 5. aptitude. Sales Manager profit. skills. To advice their client on investment option by assessing and sharing risk factor. To make sure all marketing activity must satisfy customer need and wants. Decide set budget from partnership and hires a team to steer the company 2. implement and control the overall management of the business. To help their current financial and earning growth. HR/Admin manager To be accountable for the overall To measure and applicant potential to perform the job include performance. 4. and monitor the strategy progress of the business.
telephone. and gas facilities as well the other basic utilities that are essential in moving the 8. To preparing the operation budget. Accountant operation To prepare profit and loss statement monthly closing and cost accounting report. a business must consider fixed asset cost. Financial Manager To plan and view the overall financial standing of the business at the end of accountant period. electricity. To prepare the operation overhead encompass water. coordinates the implementation of accounting and accounting control procedure. Explain billing invoice and accounting Page 19 . monthly expenses and other expenses. To plan and view the business profit or loss estimate at the end accounting period. maintain. Operational Manager sufficient. To ensure that the initial capital is of the 7.6. Establish.
0 OPERATION AND PRODUCTION 5. vendors and client.1 Flow Chart For The Production of Fruity Chocolate Transfer the fruits from the store to the production area Page 20 Check the quality of the fruits and segregate the bad fruits . 5.and policy to staff.
Clean the fruits under running water Put the fruits into the fruit chopper for chopping process Put the chopped fruits into the boller for streaming process Use electric ladle to slir the fruit until the fruits change into Add toss parts of water into the mixture Boll the mixture for 90 mixtures 5.2 Project Implementation Schedule Page 21 .
Activities Incoporation of business Application of permits and license Searching for business premise Renovation of premise Procurement of machines and raw material Recruitment of labours Installation of machines Deadlines Jan – March 2007 Jan – April 2007 Durations 3 months 4 months Feb – March 2007 3 months April 2007 April – June 2007 1 month 3 months June 2007 June 2007 1 month 1 month 5.3 Raw Material Requirement Fruity Chocolate Page 22 .
00 11800.00 Cameron Highland Cameron Highland Apple Cherry Chocolate : Coco Powder Butter Milk Marshmallow 150 kg 150 kg 800.00 Cameron Highland Cameron Highland Van Houten 750 kg 500 kg 500 kg 10000 units 2000.Material Quantity Total purchase (RM) Supplier Strawberry Grapes 150 kg 150 kg 1200.00 1500.00 3300.00 5.00 Page 23 Machine Mixer Cutter Cash Register Chocolate Fountain TOTAL .00 2000.00 600.00 500.00 Direct from Marshmallow Factory TOTAL RM8380.00 3000.00 1000.00 1100.00 Total Purchase(RM) 4000.00 780.00 1500.00 500.4 Machine requirement Quantity 2 units 3 units 1 units 3 units 9 units Price / Unit(RM) 2000.
6 Business And Operation Hours Business Hours Time 8.00 340.5.000units Total Purchase(RM) 1000.00pm Day Monday-Thursday 5.00pm Day Monday-Saturday Operation Hours Time 4.7 Operation Layout Payment counter Kitchen Page 24 .4.00am .5 Materials stick plastic TOTAL Other Materials Quantity 5000 units 5000 units 10.00 Supplier Plastic Factory Plastic Factory 5.00 1340.00pm -7.
8 Operation Budget Page 25 .Receiving Area Finishing good storage Fruits Cleaning Area Washin g Area Mixer Chocolate Fountain Machine Fruits Cutting Filling Area Chocolate Office 5.
00 6500.00 800.00 3500.00 1500.00 7000.1 Marketing Objectives Page 26 .00 Monthly Expense(RM) Other Expense 8380.00 19680.00 TOTAL 46140.00 30000.00 5000.00 6.Item Machine and Equipment Factory Renovation Raw Materials Wages + EPF + SOCSO Utilities Factory Rent Deposit for rent Deposit for utilities Fixed Asset(RM) 16140.0 MARKETING ASPECT 6.
Page 27 . Rational quality – able to face and solve any rather foresee and situations.2 Description of Product and Services Our shop. out marketing department have state several objectives. We sold many types of fruits with chocolate and also marshmallow with chocolate as our main products. 6. We make the mix of chocolate with high quality butter and milk. Friendly – to create a good relationship for attract the customer to be regular customer. Boutique of Chocolate Occasions sold junk food related with chocolate at the Alamanda Putrajaya. Our chocolate is the most delicious chocolate compared to other competitors. in order to achieve our target. Good quality – to provide the best and high quality fruity and marshmallow with chocolate with the suitable price that will fulfill the customers’ needs and want.Most major thing for entrepreneur is to manage business and this must be done efficiently and should be effectively to manage business willing to run smoothing and successfully towards the business plan. Future planning – create new planning to expand our business till successful besides getting high profits. Our marketing objectives are list as below: Maximize profit – to attract and ensure the customer confident and satisfaction. Therefore. we use some marshmallow and chocolate cooking only. For fruity and marshmallow with chocolate.
People How like To Eat Junk Food(e. g Lecturer). we are dare to announced that if our prospects and target customers try our product. they will not hesitate to come again to our shop. Student. Market Segment Families. Career Person (e. 6.And because of that. g Teenagers) Target Area Page 28 .3 Target Market Market Category Residents of Housing for each Presint at Alamanda Putrajaya.
People How like To Eat Traditional Food(e. Giant Hypermarket Retailer Wholesaler ALAMANDA PUTRAJAYA Families. Grocery shop Tesco. Student. (e.Night Market. g Lecturer).4 Market Size Market Segment Estimated Population Purchase/days(3months) (RM) BASE ON RM3 PER UNIT Page 29 . g Adult) 6.
That is why several marketing strategies are made.000 54.Student.000 108. It’s very uncertain and the results are effective.5 Market Strategies Market strategies are important to our company.000 400 200 297.000 6. Other TOTAL 500 135. Retailer and Wholesaler Families Career Person. PRICE STRATEGIES Page 30 .
So students and worker are seem to be our potential prospect. University Kebangsaan Malaysia and Kolej Poly-Tech Mara. but still can provide reasonable price to our customers. Our company use the competition based pricing which the prices we offer are base on the price of our competitors. Another reason. learning institution also located nearby of Alamanda Putrajaya such as University Kuala Lumpur. PLACE STRATEGIES We choose place at Alamanda Putrajaya because of it is currently serve to the resident of Selangor and surrounding towns. Price strategies are important to make sure the organization can gain on profit.00 per unit. Price is a process of determining of value of product customers at a particular time quantitative terms of Ringgit Malaysia and Cents. This also makes it easier for us to target on our customers since there are most of the governments and private worker was stayed in this area. Cost base pricing base on the total cost of the product or service plus a standard mark-up. The process that we offer are not to high and too low from our competitors because we want our prices to be affordable to our customers. Not only that. PRODUCT AND SERVICES STRATEGY Page 31 . The mark-up that our company take in fruity and marshmallow with chocolate is RM3. the prices we offer are suitable with our product.
The price of our product is cheap and their tastes are delicious. whether it is good on nutrients or not. This also can ensure the satisfactory of our customers. Packaging plays an important role in attracting customer’s attention and to encourage them. The function of packaging is to protect the product. Product and services strategies are one of the most important strategies for our business. We use our Boutique of Chocolate Occasions brand plastic cover. Our product is a different from the others especially our Fruity and Marshmallow with Chocolate. Thus. Chocolate Occasions already promotes our product through internet. PROMOTION STRATEGIES Promotion is important to our company and also to our product. Not only that we also give a good Page 32 . Not only that. Our ways on controlling our product quality is we test out our product on whether it tasted good or not. by giving and providing the best quality will give good impression to our company’s name. we also provide other service such as delivery. and whether it is good to eat or not. to cover our product and to attract customer through the plastic design. It is because to ensure that customers like to make some business to our company and also a way to attract customers to get better product for us. This is another list some of product from our boutique.
6.1 Project Implementation Cost Schedule Page 33 . and Broucher 3000 1200 Traveling Promotion Grand Opening TOTAL 1500 1200 2550 5700 3750 7.discount to our regular customer.0 FINANCIAL PLAN 7. Banner.6 Marketing Budget Item 3 Months Expenses (RM) Other Expenses (RM) Poster. Beside that we also did some brochures to help to boost up our product for our fruity and marshmallow with chocolate business.
000 500 500 1. 000 9.000 RM 77.000 1.RM Capital Expenditure Land & Building (contribution by owner) Machinery and Equipment Furniture and Fixtures Vehicle – Van (hire purchase) Renovation cost Working Capital ( 3 months ) Marketing Operation/Production Administration Other Expenditure Pre-operating Business registration Insurance Road Tax Other expenses Deposit Utilities Grand Total Add: Contigency cost (10%) TOTAL PROJECT IMPLEMENTATION COST SCHEDULE 40. 000 3.500 90.000 4.500 3.000 5.000 4. Equity/Contribution .2 Sources of Financing Schedule RM RM Page 34 A. 000 8. 500 1. 000 7.000 1.000 4.000 25.500 3. 000 99.
000 C.Cash Assets ( land & building ) B. 000 20. External Sources Hire purchase Term Loan Other Sources 10. 000 49. 000 40. 000 99.3 Month PRO FORMA CASH FLOW STATEMENT Pre-Operation March April May Total Page 35 . 000 29. TOTAL SOURCES OF FINANCING 7. 000 50.
000 1.000 3.449 144 5.000 5. Cash Inflow Equity-Cash Term Loan Cash Sales B.500 E.000 1.000 Operation Expenditure Raw Materials Direct Labor Operation Expenditure Administrative Expenditure Salaries & Wages EPF & Socso Loan Repayment Principal Interest Hire Purchase Repayment Down Payment 5.500 2.897 (6. Beginning Cash Balance 0 G.000 500 1.742 11.621 3.000 1.000 500 1.897) 17.137) 1.000 5.000 29. Ending Cash Balance 17.500 D.500 10.000 5.500 11.000 29.000 483 48 333 33 15.000 1.691 (6. Total Cash Outflow 21.000 Furniture & Fixture 3.500 2.000 Principal Interest Capital Expenditure Machinery & Equipment 5.000 1.000 Pre.000 1. Cash Outflow Marketing Expenditure 10.500 F.000 5.000 483 48 333 33 10.000 Other Expenditure Deposits 1.A.000 54.897) 0 (10.000 39.500 2.000 Renovation 4.897) 3.621 11.Operating Expenditure 3. Total Cash Inflow C.000 5.897) 10.4 PROFORMA PROFIT AND LOSS Page 36 .000 483 48 333 33 5.000 3.897 (6.000 999 99 5.000 4.000 5.016) 7.500 35.000 5.500 6.000 5.897 (6. Cash Surplus (Deficit) 17.500 4.000 15.000 1.000 3. 742 (3.000 3.000 500 1.000 1.
CHOCOLATE OCCASIONS CORPORATION PRO-FORMA INCOME STATEMENT RM Sales Less: Operating Expenses Administrative Marketing Operation/Production Another Expenses Total Operating Expenses NET PROFIT 4. 500 (13. 000 RM 15. 000 1. 000 4. 500 3. 000 Page 37 . 000) 2.
000 50. 000 20. 000 15. 000 78.000 65. 000 6. 500 RM 73. 000 4. 000 3. 000 40. 000 13.7. 000 1. 500 4. 000 Page 38 . 000 5.5 PROFORMA BALANCE SHEET CHOCOLATE OCCASIONS CORPORATION PRO-FORMA BALANCE SHEET RM Non Current Asset Land & Building Machinery and Equipment Furniture & Fixture Renovation Vehicle Deposit Current Asset Raw Material TOTAL ASSETS Owner’s Equity Capital Accumulated Profit Long Term Liabilities Term Loan Hire Purchase TOTAL OWNER’S EQUITY & LIABILITIES 7. 500 78.
the main reason of making this proposal is to promote our new product which is Fruits and Marshmallow with chocolate. Because of that. We will try our best to make the best promotion and marketing strategies that can help us in earn revenue to maximize our profit.8. we have made decision to build our company together and our first and main product is fruity and marshmallow chocolate. and the first place of our promotion is at our own stall in Alamanda. Putrajaya. We will sell our new unique product to our entire prospect. Page 39 .0 CONCLUSION Our company is the most unique shop that sell Fruits and Marshmallow with chocolate that difficult to find in our company area. As the conclusion.
1 ATTACHMENTS Page 40 .8.
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However. a person trade jointly with one or more person to carry on a business with a view to making profits. The business registration Act 1961 does not specify that the formalization of partnership business must be followed by the written agreement between our amount partners. Partnership is governed by partnership Act 1961. Date of agreement 8 January 2008 3. CHOCOLATE OCCASIONS CORPORATION 1.APPENDICES PARTNERSHIP AGGREMENT LETTER In this form of business. Name of the company Chocolate Occasions 2. Duration of partnership The duration of the partnership to present the dissolution of the business. Page 45 . Type of business Partnership 4. it is necessary for the business to have same Rnd of contract or partnership agreement to void any misunderstanding that may occur among the partner.
Not only that we will also make sure that we overcome all the problem. Profit and losses Profit and losses are to be shared equally with all the partners. The agreement should also state that into event one partner passed away or withdraw from the partnership the business will not be dissolved. 7. 5. Page 46 . Profit and losses in business partnership should be suffer together. Capital Capitals are to be shared equally among partners. Responsible of partners Chocolate Occasions Corporation and all the shareholder in this company has responsible to make sure that we will achieve our target in each month. 6.
Owner / shareholder Cash / assets (percentage % ) 1.8. 3. 5. Equity contribution: No. 7. 6. Amir Husaini Zakwan bin Mazlan Rahimah bt Hassan Putri Intan Zuriena binti Syed Mahadzir Muhammad Haziq bin Mohd Arip Ahmad Farhan B Azulkarnain Nurul Atiqah binti Baharuddin Siti Nur Laily binti Asni Nadia Ashikin Bt Samsuri 15% 15% 13% 13% 13% 13% 10% 8% Company bank : Public Bank Bank account number : 12022918091527 Page 47 . 8. 2. 4.
All the partnership will be bound to this agreement.Agreement letter for all partnership. _______________________________ (AMIR HUSAINI ZAKWAN B MAZLAN) __________________________________ (RAHIMAH BINTI HASSAN) Page 48 . Any disagreement should be informed to the entire partner. Thank you Your Sincerely. this letter will be as approval to all the partnership that involve in this business venture. Dear Sir/ Miss Regarding to the above. All partners must follow the term that being provided by company.
CEO GENERAL MANAGER _______________________________ (MUHAMMAD HAZIQ B MOHD ARIP) HUMAN RESOURCE MANAGER __________________________________ (NURUL ATIQAH BT BAHARUDDIN) MARKETING MANAGER _____________________________ (AHMAD FARHAN B AZULKARNAIN) OPERATIONAL MANAGER __________________________________ (PUTRI INTAN ZURIENA S.MAHADZIR) FINANCIAL MANAGER Page 49 .
_____________________________ (SITI NUR LAILY BT ASNI) ACCOUNTANT __________________________________ (NADIA ASHIKIN BT SAMSURI) SALES OFFICER Page 50 .
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