A Project Report On µ µ Potential of online social marketing in security system ¶¶in India


SESSION (2009-2011)
Ashish Kumar Chaudhary Roll no.38 (B) MBA ( Marketing & IB)

UNDER THE SUPERVISION OF Prof .Dexter woodward




This is t certify that Mr. Ashish kumar Chaudhary is a bonafide student of MBA program of the university in this institute for the year 2009 to 2011 as a part of the University curriculum, the student has completed the project report titled The project report is prepared by the student under the guidance of Prof. Dexter woodward.

(Project Guide)
Date: Place:

Program Co-ordinator




³Everybody lives and acts partly according to his own, partly according to other people¶s ideas´. -Leo Tolstoy The project report carried out by me would not have been successful without the combined efforts of all my teacher and well -wisher. I would particularly like to express my deep sense of gratitude to the Director Dr. Nitin Nayak for the never ending support he provides to the students. I am also thankful to my project guide prof.Dexter woodwardfor the constant guidance and motivation I received from him. Lastly, I would like to acknowledge my faculty members, non teaching staff and friends, as without their support and co-operation this project work have been a dream.


Chapter Title Page no


Introduction :-------


1) Objectives of the project 2) Scope of the project 3) Limitation

Theoritical background:------1) Social / online marketing 2) Need for Online Social Marketing 3) Potential/importance of online security system 4) Online Social Marketing Tools/sites




Internet user in India:-----------1) Internet usages in India 2) Main reasons for using the internet 3) Companies in security system and there uses tools Reasearch methodlogy 1) Definition / Meaning 2) Research problem



3) Collection of data
4) Analysis and Data inter


Findings & conclusion





Chapter ± 1 
Objectives of the project  Scope of the project  Limitation


bloggers & youtube to add or edit content for other to be able to assess. Information placed as such site allow consumer not only view it but also link to it and or post their own comment about it. property or an organization which may be attacked by a criminal minded person.INTRODUCTION Social online marketing in security system is one of the upcoming online marketing tactics for the protection of property people or an organization from an attack there are people who have distorted motivation by performing such attack . Social online marketing is done by social networking website.Social online marketing in security system makes use of social networking sites such as myspace. Social online marketing is not only a popular an effective strategy of market ing of security system but it is also an easy an funfull strategy. Social marketing in security system is an important tools to promote as well as to protect a business today and social media is a great way for business to devlope their online presence and increase awaren ess among customer. 6 . dig. The end result of social online marketing in security system is to protect people. social online marketing in security system help in protection with include preventive response and premative attack.

OBJECTIVE y To find out degree up to which social marketing is able to provide information to users of security system.Bank.shopping mall.hotels.theaters . y To find out satisfaction level of user about the Securities product. y To know at what extent the security product are utilize in various sector like . railway station. y To find out degree up to which users are satisfied. y To find out awareness of users about social marketing. air port and Industries 7 .

To find out the effectiveness of securities companies and their product.  2. to know about the presence of the companies its services and its availability. To know various securities devices available on line.the scope of study is to analyse the market potential of various security product which are available online.Scope of the project  1.  4.  3. 8 .

Information available was only at the websites and books. Mindset of people may very depending upon their age. Limitations are extent to which the process should not exceed. Limitations of this project are:- 1. The duration of work is not sufficient 2. income of using different-different social tools & websites.Limitations Every work has its own limitation. Proper information was not available .etc 9 . 4. 3. gender.

Chapter-2  Social / online marketing  Need for Online Social Marketing  Online Social Marketing Tools/sites 10 .

A consumer orientation to realize organizational (social) goals 2. implementation and feedback functions. The use of formative research in product and message design and the pretesting of these materials 5. where it has been most widely used and explored. social marketing had already been used as a tool for birth control in India. Kotler and Ned Roberto introduced the subject by writing. They noted that there was a need for "large scale. However. planning. broad -based. place and promotion characteristics in intervention planning and implementation 7. Research in audience analysis and segmentation strategies 4. modify. earlier. along with other concepts and techniques. and outlined eight essential components of social marketing that still hold today. such as MySpace. An emphasis on the voluntary exchanges of goods and services between providers and consumers 3. A process tracking system with both integrative and control functions 8. or abandon cer tain 11 . A management process that involves problem analysis. An analysis of distribution (or communication) channels 6. Facebook and Bebo. Speaking of what they termed "social change campaigns". price. Craig Lefebvre and June Flora introduced social marketing to the public health community in 1988. to achieve specific behavioral goals for a social good Marketing and advertising that reaches potential consumers via social networking website. Use of the marketing mix²utilizing and blending product. "A social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept. behavior change focused programs" to improve public h ealth (the community wide prevention of cardiovascular diseases in their respective projects). They are: 1. They appear at the edges of users' profiles and can be targete d based on keywords in their profiles to match their stated interests or recent activities History of social marketing Social marketing began as a formal discipline in 1971.SOCIAL MARKETING Social marketing is the systematic application of marketing. with the publication of "Social Marketing: An Approach to Planned Social Change" in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman. where a persuasion based approach was favored over a legislative approach.

In 2005. Middlesex University became the first university to offer a specialized postgraduate programme in Health & Social Market ing. practices or behavior. attitudes." Their 1989 text was updated in 2002 by Philip Kotler. Ned Roberto and Nancy Lee. 12 . University of Stirling was the first university to open a dedicated research institute to Social Marketing. while in 2007.ideas.

The main aim of this kind of marketing is to achieve µsocial good¶ as well as some commercial or monetary gains that will help in reaching certain goals. but it is easy and fun. For this reason. Twitter. Social Online Marketing is not only a popular and effective strategy of marketing. FaceBook. businesses are able to gain popularity over the internet. So what exactly is Social Online Marketing? Social Online Marketing requires the use of Social Networking sites such as MySpace. This is why you are seeing such growth in Facebook. video and p hoto sharing sites. The internet has become an indispensable part of life as everyone would agree. If you want to know how it can benefit a social marketing campaign. Through social media marketing. as well as social bookmarking sites. Most working people or students spend a large part of their day on the internet.Online Social Marketing Social Online Marketing is one of the up and coming Online Marketing tactics. Youtube and LinkedIn. with whom one can have strong personal relationships. which is part of the Web 2. but also link to it and/or post their own comments about it. 13 . Blogger and YouTube to add/edit content for others to be able to access. By promoting yourself and your company into the online community (outside of your own website) you are participating in Social Online Marketing. whether used in business or personal lives. Information placed on such sites allows consumers to not only view it. The end result of Social Online Marketing is to increase visibility on Social Networking Sites. Human beings have the ability to interact closely with around 150 people.0. It can turn out to be a great asset only if used in the right manner. This is by using different social media like blogs. Digg. create inbound links. social marketing can be naturally integrated in each person¶s daily lives in a way that is non-intrusive and thereby acceptable to many. here are some reasons. and increase traffic to your website which can be tracked thru analytics software In the last couple of years social marketing has become so common that even a child would feel left behind if he wasn¶t a part of some online social media. Social Online Marketing is done by using Social Networking websites.

you give it a personal touch and attract more potential customers. You can easily achieve this through your website. Perhaps they read a few news blogs themselves or have a profile on LinkedIn. It does not require that you sit in a well quipped office or learn a coded language. that social marketing requires its own mindset. be it on a national or international level. Since social marketing is cheap. 1. It is a lot better than ad ca mpaigns. Most internet users are faced with a bombardment of advertisements and they usually do not even click on them. 4. 14 . this makes it suitable for a start up. After using all the networking tools. 2. writing in their blogs or tweeting all their doings on Twitter. You can use this type of marketing even while sitting at home. can use social networking tools as well. sharing pics on Flickr. I can appreciate the retailing and B2B marketing establishment¶s legitimate skepticism. Banners and links are losing their purpose because of a lack of trust on online advertising. Getting a high return. By using various parameters and tools you can increase the visibility of your content online. Most social networking sites are visual in nature. In social marketing. but they¶re still scratching their heads and wondering how any of this could possibly be useful to them in business. This helps a small business not only by getting a wider audience but also by bringing a select local clientele. This free social marketing creates a high rate of return. That¶s why I put together my top reasons for using social marketing for you to share with your colleagues and top management. No specialization or technical skill required. It can be used for better targeting. Coming from the conventional marketing world myself and looking back to my first impression of social media. this way practically anyone who can use internet. 3. Marketing strategies that work well with traditional media won¶t necessarily be as effective if applied to new media . In the minds of most retailers and marketing executives. Let me caution you however. one gets all the necessary and good publicity for free.Importance/Need for Online Social Marketing Even today social media remains a mystery t o most marketers. Social media marketin g can attract a targeted segment of internet users who would be interested in what you have to offer. social media consists of teens messaging on Facebook.

That is why social marketing works and helps in this respect. Nowadays. It can be called an online version of word of mouth publicity. and a prominent online presence. and you will have no problem in drawing huge number of viewers. Of course. big or small is to increase their audience. More Visibility. Th is viral social ma rketing can explode your campaign almost overnight .5. the aim of all businesses. more sales. Channelizing social marketing in the right way will result in more customers. just like blogging. Social marketing. Often these articles can go viral and hundreds of thousands could see your message. This information which should be related to your website helps in your site¶s popularity and awareness about it. helps you to spread information in an interesting way. 15 . one need to constantly create new content that people are really interested in.

newspapers or banners it takes time to proofread publish and you are never sure that your are targeting right audience. the increase in popularity of internet and advent of social networking websites like Facebook. Twitter . People can now find any kind of information directly through internet. It would be more beneficial to use Tools for branding like using favicon. in order to promote any kind of information: #1 Helps you to Target more People: As world is changing so is the way of communication. Facebook. Twitter. When people visit your website they give you feedback which can be used to improve your brand in front of your target audience. now they are more interested in blogs.POTENTIAL OF ONLINE SOCIAL MARKETING IN SECURITY SYSTEM Earlier people used to gather information in the traditional way through magazines. Technorati are some online social media website which help you to target a huge reader base easily. If your want to share your services and product online. LinkedIn have given a new horizon to information sharing. #2 Helps to Save Time: Online social media helps to share your information with lighting speed. but if you select proper social online media it can help you to save your precious time and even you can track or count the visitors #3 Brand Improvement: If you want to improve the brand the best way is to use online social media. When you share your article through magazines. 16 . soci al branding can help you to improve your brand recognition. within seconds. Here are few points which will show you the potential of online social marketing system has. it has potential to improve your image and awareness of your website. people use to read newspaper now they have switched to e-papers. taglines or logo. etc« but nowadays everyone around the world has switched to internet for information gathering. this way people can easily remember your website. such as earlier. avatars. similarly earlier people use to read magazines. newspapers. You can directly connect to all over the world as soon as you link your profile or post in online social media and you can also keep all of the people updated about your post and drive huge traffic through online social media. But many internet users still don¶t know the potential of online social media. thus when you use online social media to spread your message you can target more number of people for any kind of information sharing including your business/product/website. the way in which it can promote any kind of information including the business that you would like to promote.

whether it is banks. users of security equipment can easily get the information About the product its benefit and its price With the help of online marketing of security product.shopping malls. And now in public sector it has been compulsory to use security devices. One person send message to two people. where their is any kind of risk of attack Due to increase in terrorism. two sends four. Importance of online marketing in security system Importance of online marketing in security system has been increasing day by day.#4 Viral Marketing: The basic of viral marketing is to circulate message in friends and then message keeps on circulating and grows exponentially.and railway station. When you want to spread any message or offer about your company you just need to post the message to your online social media profile and friend¶s profile and your message will spread like fire in jungle. hotels. the users of the security product can easily contact them and can get any information needed by them or the queries can be easily solved Companies involved in manufacturing the product provide every information so that its customer does not have any difficulty in getting the information through online 17 . domestic theft and violence there is an heavy increase in the sale of security equipment with the help of online. four sends eight and so on. In the process of viral marketing online so cial media plays important role.As security is needed by everyone today . airport.

 Audio and Video Search Engines  EveryZing ² audio and video multimedia search engine developed by BBN. backed by Mark Cuban. and share updates from news feeds and blogs. news.  Scribd ² document library where users can publish and find information.  Google Blog Search ² an important blog search engine. 18 . blog tracking service that enables users to find and track topics being discussed in blogs.  Technorati ² important blog search engine.) based on your choice of query or topic. and video management and sharing site founded in 2003. founded by Dave Sifry in 2002. Take the time to decide which social media tools are exactly right for your business. founded in 2005 by Kevin Burton. and use them appropriately and at just the right time.  Blog Search Engines  Bloglines ² blog search engine and news aggregator that allows users to search for. graphics. founded in 2006. founded in 2004. etc. read.  IceRocket ² blog search engine.  Blog Tracking Service  Tailrank ² "We track the hottest news in the blogosphere!".  Podscope ² audio and video multimedia search engine launched in April 2005.  Content Sharing Sites  Flickr ² online photo management and sharing site that hosts billions of images and videos.  Photobucket ² photo. founded in 2003 by Mark Fletcher. bought by the Fox Interactive Media division of News Corp in July 2007 for about $300 million to complement MySpace. You can educate yourself by becoming familiar with tools like some of these: Alert Service  Google Alerts ² email updates of the latest relevant Google results (web. bought by Yahoo! in March 2005. acquired by Ask in 2005. launched in Canada in February 2004. launched in 2005.Online Social Marketing Tools Small businesses should use a variety of social media tools.  Yahoo Buzz ² blog search engine.

 Yahoo Answers ² service that allows users to ask and answer questions. free content encyclopedia project written collaboratively by self-selected users from all around the world and overseen by volunteers. the 2nd most popular Internet reference site. for 20-somethings. share.  Going ²service that allows users to search for events in thirty or more cities. and create events. track. both in traditional Usenet groups and in groups similar to mailing lists. during and after those events. and links with a user¶s friends from other services. outdoor recreation.  Yelp ² local information guide with user listed and reviewed restaurants. founded in 2007 by a team in cluding Kevin Rose (of Digg and other services). Wikipedia ² multilingual.  Discussion Group Services. founded in 2004 by former PayPal executives Jeremy Stoppelman and Russel Simmons.  Windows Live Messenger  Yahoo! Messenger  Micro-Blogging Sites  Pownce ² social networking and micro-blogging site with an emphasis on messaging and sharing files. includes chat rooms. events. and more. and by email.  Twitter ² an essential social networking and micro-blogging service where updates are displayed on the user's profile page and instantly 19 . California. promote.  Meetup ² network of self-organized clubs and community groups that enable people to find others in their area who share their interests. Web-based. launched in September 2005. the most popular Internet reference site. launched in November 2006. night life.  Google Groups ² service that enables people who want to discuss common interests. formerly HeyLetsGo. mobile devices.  Yahoo Groups ² service that allows users to set up both electronic mailing lists and Web-based discussion groups. launched in 1995. after Wikipedia. it established in 2001.  Instant Messaging Tools  AOL Instant Messenger (AIM)  Meebo ² web-based instant messaging tool that consolidates accounts on every major IM network.  Event Search and Promotion Sites  Eventful ² service that allows its community of users to find.  MSN Groups ² service that offers free discussion websites that are created and managed by users. founded in February 2005 and bought by Google in November 2006. Mountain View. events. launched in January 2008. and connect with others before. shopping. blogs. coffee and tea shops. salons and spas.  YouTube ² service for uploading and watching on websites.

´ which have short. photos. launched in 2005 in Redwood City.     delivered to other users who have signed up to receive them. Tumblr ² micro-blogging site that hosts ³Tumblelogs. launched in 2007 by former Google employees. and updates of his friends on multiple sites. mixed-media posts that emphasize creative writing an videos rather than commentary. launched in 2008. online status. Yoono ² "Get a life". FriendFeed ² social network integration manager allowing users to keep up-to-date with friends¶ web pages. California by Bart Decrem and Geoffrey Arone. founded in 2007 by Jason Kottke. Social Network Integration Managers Flock ² social network integration manager with its own browser. videos and music. the service has been adapted for a wide range of notification purposes by users including universities and the Los Angeles Fire Department. launched in Octob er 2006. founded by Jack Dorsey and Biz Stone. 20 . social network integration manager with a b rowser sidebar that shows friends¶ pictures.

Social marketing Websites 21 .

Tweets are text-based posts composed of up to 140 characters displayed on the user's profile page.Facebook i a social networking service and website launched in February 2004. school or college. Dustin Moskovitz andChris Hughes The website's membership was initially limited by the founders to Harvard students. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin. or other characteristics. users may join common interest user groups. operated and privately owned by Facebook. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website. Inc As of January 2011. senders can restrict message delivery to just their followers. enabling its users to send and read messages called tweets. Tweets are publicly visible by default. Twitter is a website owned and operated by Twitter Inc. which offers a social networking and microblogging service. however. and exchange messages. 22 . It gradually added support for students at various other universities before opening to high school students. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. but was expanded to other colleges in the Bostonarea. and Stanford University. Users may subscribe to other users' tweets ± this is known as following and subscribers are known as followers or tweeps (Twitter + peeps). to anyone aged 13 and over. add other users as friends. Users may create a personal profile. organi ed by workplace. and. including automatic notifications when they update their profile. Facebook has more than 600 million active users. finally. Additionally. the Ivy League.

Myspace became the most popular social networking site in the United States in June 2006. YouTube is a video sharing/distributing Social Networking website. Friends on Social Networking sites are not necessarily ³friends´ outside of the Internet. offering many of the applications that sites like MySpace do. music and much more. Each user on MySpace can interact in blogs. after laying off 30% of its workforce in June 2009. In April 2008. A Social Online Marketer can post a bulletin about a sale they are having for friends to view and be attracted to visit their website.S.MySpace is a Social Networking website that revolves around networks of friends.000 employees. according to comScore. Its headquarters are in Beverly Hills. a position that it held throughout 2007 until 2008. You Tube is one of the fastest growing and largest Social Networking communities currently available. groups. 23 . view/add photos. they can be people just interested in learning and keeping up to date about you and/or your company. California where it shares an office building with its immediate owner. Digital Media. Myspace was overtaken internationally by its main competitor. Myspace employs 1. so it is a great avenue to perform Social Online Marketing. Quantcast estimates MySpace's monthly U.2 million. the company does not disclose revenues or profits separately from News Corporation. Facebook based on monthly unique visitors. unique visitors at 43. News Corp. It allows visitors that don¶t register the ability to watch videos or those who do register the ability to access the websites full potential. owned by News Corporation.

Big Six.S.In early 2010.1 million global visitors.7 million monthly US visitors and 46. if the recipient of an invitation selects "I don't know".6 million globally One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relati onship. Users can invite anyone (whether a site user or not) to become a connection. and after five such "IDKs" a member cannot invite another to connect without first supplying their recipient mail address. in 2007. Quantcast reports Linkedin has 21. As of 22 March 2011. called Connections. Italian.The company raised $20 million in series A venture capital from Mohr Davidow Ventures. hi5 acquired social gaming company. Quantcast reports Hi5 has 2. 24 . this counts against the person inviting them. The site is available in English. German. However.Hi5 is a social networking website based in San Francisco. Bill Gossman was appointed CEO in April 2009. French. Portugue se and Spanish. as well as $15 million in venture debt.4 million monthly unique U. spanning more than 200 countries and territories worldwide. John joined as President and CTO in November 2009. visitors and 47. n/) is a business-oriented social networking site. LinkedIn (pronounced / l kt. The company was founded in 2003 by Ramu Yalamanchi. Founded in December 2002 and launched in May 2003. LinkedIn reports more than 100 million registered users. and Alex St. California.and announced it had raised $3 million convertible note from existing investor Mohr Davidow. it is mainly used for professional networking. bringing the funding up to $38 million .

3  Internet usages in India  Main reasons for using the internet  Companies in security system and there uses tools 25 .Chapter.

Internet Usage in India 26 .INTERNET USAGE IN INDIA Internet in India ± 52 Million Active Users in India The total number of active Internet users in India is a big mystery (see the top confusions in digital space in India) and the number ranges from 25 million to 50 million. and the latest report by I-cube pegs the number to 71 million users who used Internet in 2009 [report has taken data from September 2008 ± 2009 into account]. Active users. those who use internet at least once a month according the international standards of reckoning. registering a year on year growth of 19%. rose from 42 million in September 2008 to 52 million in September 2009 according to t he study.

3 hrs/week to 15. content delivery etc .000 individuals and 500 cybercafes 27 .7 hrs/week i.37% Internet access happens from cybercafes. a steep 70% rise ± primarily due to more entertainment content.Distribution Across Metroes and Towns The study was conducted across 31 cities in the country covering 19. Around 4% browse the net via mobile phone Internet in India .e.000 households. 68. followed by 30% who access from offices and 23% from home.Few interesting stats:   The report claims that the Internet usage has gone up from 9.

Main reasons for using the internet Internet access location: India » Breakdown of where time is spent online 28 .

Frequency of internet use: India » Percentage of active internet users who use the internet Most popular Online Activity among Internet Users in India 29 .

000( 88 million) active Internet users in 2010 Total of 6. 40 mn urban and 11 mn rural Reaches 10% Indian households and 4. though most of them are µdual¶ users (PC + Mobile) Statistics about Internet usage and penetration in India (2010): y y y 1.52 million broadband users (till Oct.9% penetration rate (6.000.0% of the population.018 (1. constituting 6. 6% non-working women and 2% housewives use Internet which is not a very good sign 46% of net users are graduate.1 billion) population and 88.4% Indians 2/3rd households have µmultiple ¶ users in them 97% are regular users and 79% use daily High base of µdaily users¶ and increased base of µonline buyers¶ indicates growth in µdepth 1 in 4 access it on mobile phones.9 persons using Internet out of 100) India has 10.2010).173.Study Overview Highlights of India Online Landscape Report 2010 Internet Usage and Penetration in India 51 mn µactive¶ internet users in India. 26% are post -graduate Statistics about Internet usage considering cities : 30 . Diving dip in to these 88 million user base. age/gender diversities and habits.108. we can get very important information and insight in to the penetration. Statistics about Internet usage considering Age Group and Gender : y y y y y y y 2/3rd households have µmultiple¶ users in them 97% are regular users and 79% use daily 70% of people who know computer have used Internet 19-40 years age group constitutes nearly 85% among Internet users 85% of Internet users are male 11% of working women. Let¶s find out. usage.

etc.24 million Delhi holds the second place with 2. 40 million people uses Internet from office/work. Anandan visions that India will get over 300 million Interne t users from mobile phones by 2015. from mobile phones ± this states in that people in India. in last 12 months. Hyderabad. 31 . 1. 11 million people uses Internet from home broadband. This is especially because of recent cheap ³social´ based mobile phones. are decreasing the use of mobile phones for just listening musics. These 10 cities has 37% of the total numbers of Internet users in India.188. There have been 4% increase for Google searches from mobile phones. Kolkata. Delhi. there are over 100 million Internet users in India.1% penetration rate of total Internet users Cyber cafes account for maximum Internet usage with over 37% of all users accessing Internet through cyber cafes Disclosed were some interesting facts and analysis ± Currently. Chennai.580 Facebook users on August 31/10. social networking sites(54%) and finding information on search engine (52%) 13. Pune. Surat and Nagpur.66 million Top ten cities having most number of Internet users are Mumbai. playing causal games. Banglore.y y y y Mumbai has most number of Internet users nearly 3. Statistics about Internet usage considering browsing habits : y y y y y y 94% of total users use Internet for Email purposes 72% of total users use Internet for download music (73%) followed by Chatting (56%) Other major purposes for using Internet are job searching (56%). 30 million people uses Internet from cyber cafes. About 40 million people uses Internet to search through Google.

Here is how the services break down (note that these are relative numbers) Distribution of shared items Facebook: 44% Twitter: 29% Yahoo: 18% MySpace: 9% y It makes sense. On entertainment sites where people are more likely to share content. but only just barely. at least on certain types of sites where people are just reading for themselves like news sites. When it comes to authentication. Although Yahoo makes a strong third -place showing. Facebook is still the most popular via Facebook Connect. 32 . people prefer to broadcast links rather than share them one at a time via email. Google via Gmail and Yahoo are almost equally popular. simply using your existing username and password to log into another site. Facebook Connect makes up the majority of logins .

Working through a network of approved dealer/installer partners.Companies in security system and there uses tools:------------- Honeywell :. we co-operate closely with our dealers and their end users to ensure our solutions meet all your project requirements. A key strength of Honey well is the ability to integrate access control with video. businesses and government facilities across the globe. through to global integrated security solutions for Enterprise level projects for Fortune 500 companies. Honey well provide systems ranging from small/medium commercial and industrial solutions. with easy expandability. intruder and other security systems.Honeywell Security is an international supplier and distributor of electronic security systems and solutions. Facebook Yahoo Twitter My space Digg 33 . Our products monitor and protect millions of home.

lawyerturned-locksmith. One of India¶s most trusted brand. were the foundation of today¶s Godrej empire. His inventions. manufactured by his brother Pirojsha Godrej. Godrej enjoys the patronage and trust of over 470 million Indians every single day. Twitter Yahoo My space Facebook 34 . Our customers mean the world to us. Our founder. We are happy only when we see a delighted customer smile. Ardeshir Godrej. was a persistent inventor and a strong visionary who could see the spark in the future.Established in 1897. the Godrej group has grown in India from the days of the charkha to nights at the call centers.

. Japan. 2010. Modicare Ltd.4 billion) for the year ended March 31. from where it supplies products to distributors spread across 2. the company recorded consolidated net sales of 7. Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer. from analogue to cutting-edge IP surveillance solutions. Modicare has 40 distribution centres in the country. and industrial needs. business.42 trillion yen (US$79. As part of the agreement. to strengthen the distribution network for some of its products. Based in Osaka. select Panasonic personal care products will be sold through the vast Modicare network. Ltd. initially.Panasonic Systems offers a comprehensive security solution portfolio. Panasonic India Pvt.700 locations in the country Facebook Messanger Yahoo Twitter 35 . announced that it has tied up with the KK Modi Group's direct-selling company.

aims to make a difference to people¶s lifestyles and offer them new dimensions of enjoyment. Sony India a leader in the consumer electronics brand in the country. focusing on the sales and marketing of Sony products in the country.Sony Professional Solutions Europe leads the way for hybrid security. established its India operations in November 1994. Japan. Google Twitter MY space Digg Facebook 36 . Sony Corporation. solutions. Its expected to grow further in near future. Sony has expanded its operations in 21 Branches for Sales & Marketing to provide services all over India.

a Florida-based company. was formed in March 2010. organizational. The security systems range from a variety of detection products to web-based surveillance systems and aviation security products which are designed to provide full security for people and their assets. increasingly security concerns are becoming commonplace whether in homes. business and government security requirements provided by GE Security.GE security systems represent a complete set of security solutions for all home. government institutions or private businesses. These concerns imply that every one of us has to find appropriate security solutions. GE Security. Yahoo Facebook My space Digg General Electronics 37 . The creation of the company has come at a time when. GE security systems are at the forefront of holistic security solutions. and a former division of General Electric Inc¶s GE Enterprise Solutions.

Providing Heroic Customer Service and ensuring the customer¶s complete satisfaction is the OpenEye way. Many industry innovations have been released under the OpenEye name including arguably the first DVR capable of recording 120 images per second. OpenEye followed up this achievement with 240IPS and later 480IPS models far ahead of most other DVR manufacturers. advanced replacement. OpenEye remains committed to the advancement of its current technologies but continues to develop new and exciting products based on emerging IP video technologies. Offering 24/7 technical support. OpenEye is known worldwide for quality products offering intuitive operation and ease of use. Dedicated to providing the ultimate customer experience through its products and service. Washington. and customer satisfaction it is clear why OpenEye is the consistent choice of leading security professionals everywhere. Twitter Yahoo My space Open eye 38 . ease of use. With a reputation for commitment to innovation. OpenEye is a 100% US owned company with manufacturing facilities and corporate offices located in Liberty Lake. and exceptional warranties are just some of the ways OpenEye demonstrates this to customers. Today.OpenEye is an innovator in the business of designing and manufacturing digital video recorders and surveillance equipment for the security industry.

radios. computer screens. In addition to the electronics division. retail. chemicals.all with great degrees of success.Samsung Techwin is becoming one of the fastest growing brands of professional security equipment Samsung is a Korean company that has risen to prominence in many fields over the years. and straight-up entertainment . The size and the scope of the company is almost unimaginable. as they are one of the largest and most diverse companies in the world. and the like they have many other divisions as well. MP3 players. The company has expanded from a humble storefront launched in the late 1930s to the largest company in Korea and the second largest company in the world. the company also has forayed into finance. which is the most profitable and successful one in the world. While the company is mostly known for their technology division [cell phones. Facebook MY space Twitter Google Digg Messanger 39 .

Chapter.4  Definition / Meaning  Research problem  Collection of data  Analysis and Data inter pretation 40 .

´ Definition:-  According to bery A careful investigation or inquiry specially through search for new facts in any branch of knowledge  Redman and mory defined research as Systematized effort to gain new knowledge .RESEARCH METHODOLOGY Meaning:- ³ Research is the function which links consumers and the consumer to the organization through information . and improve our understanding of marketing as a process. generate.Information used to identify and define marketing problems.monitor marketing performance. and evaluate marketing actions. refine. The Research methodology adopted by me as under -------- 1) Research problem 2) Collection of Data 3) Data Analysis And Interpretation 41 .

RESEARCH PROBLEM  It was not easy to understand thoroughly about the different social marketing tools & websites aspects within a few days. websites & securities equipment. It is difficult to co-relate them.  All the work was limited in few internet websites  The area of research was social marketing tools. 42 .

COLLECTION OF DATA The collection of data is only through secondary data. 43 . External sources:External secondary data is collected from out side of the organization. Secondary Data: It was collected from internet sources. magazines. social marketing books preserved information in the company¶s database and website of the company. websites.  Books. The secondary data was collected on the basis of websites & social tools.with the help of news paper one can get current inform ation which can be frit full for him Websites ± this is one of the biggest information provider related to any research . news papers.with the help of websites one can get easily information needed by him.magazines helps to provide various information related to the research News paper--. magazines and newspaper etc. Books² with the helps of books necessary information has been gained Magazine--. Like  Internet.

Data Analysis And Interpretation Here are the some tables and diagram we shows some various users of social security equipment: 1) Cctv and surveillance system -----Users Banks Hotels Industries Theater Shoping mall Railway station Airport Uses 100% 80% 95% 90% 100% 85% 100% 44 .

Uses 120 100 80 60 Series 1 40 20 0 Banks Hotels Industries Theater mall r. 80% in hotels.station Airport Analysis Here we have observed that about 10 0 % of the cctv &surveillance system is used by banks. 45 . 85 % railway station.100 %used by airport. 100% in shopping mall. and 90 % in theaters.95% in Industries.

2 ) Fire extinguishers users Banks Hotels Industries Theater Shoping mall Railway station Airport uses 100% 100% 100% 100% 100% 100% 100% 46 .

47 . airport. and theaters. railway station. shopping mall. Industries. hotels.100 80 60 40 20 0 Series 1 Series 1 Analysis Here we have observed that the Fire extinguishers system is used 100% by banks.

3) Hand metal detecter Users Banks Hotels Theater Shoping mall Railway station Airport uses 65% 75% 90% 100% 70% 100% 48 .

70 % railway station. 49 ¦ ¥ ¤£ ¢ ¡ Banks   o es eater malls R station Air ort .100%used by airport.Us s 100 90 80 70 60 50 40 30 20 10 0 Analysis Here we have observed that about 65% of the Hand metal detecter system is used by banks. 75% in hotels. 100% in shoping mall. and 90% theaters.

4) Door frame metal detecter Users Banks Hotels Theater Shoping mall Railway station Airport Uses 60% 70% 90% 100% 90% 100% 50 .

70% in hotels.Us s 100 90 80 70 60 50 40 30 20 10 0 Analysis Here we have observed that about 60% of the Door frame metal detecter system is used by banks. 100% in shopping mall. 90 % railway station. and 90% theaters. 51  © Banks Hotels ¨§ eater malls R station Air ort .100 % used by airport.

5) Fire detection and alarm system Users Banks Hotels Theater Shoping mall Industries uses 95% 90% 100% 100% 100% 52 .

and 100 % in theaters. 100 % in shoping mall.  eater malls Industries 53 .Us s 100 98 96 94 92 90 88 86 84 Banks Hotels Analysis Here we have observed that about 95% of the Fire detection and alarm system is used by banks. 90% in hotels.industries.

5 Finding & conclusion 54 .Chapter .

Online service provide every information regarding the product. and airport etc. 6. railways. 3. It has become easier to know about the security product with the help of online service . 4. 5. shoppings malls.FINDING 1. price. 55 . industry. Today in the fast moving world security is needed due to arising the various threat. The main users of security equipment are banks. 2. Users of security product can get the latest information any where while sitting at home also. Users can contact the company for after sales service easily with the help online service available. hotels. its use and how to contact them.

CONCLUSION The demand of th e security equipment is becoming aggressive day by day. industry uses both kind of security measure against various threats.this has made easier for the user to get the product easily. Man power is not sufficient to prevent any kind of threat so most of the people like to use both man power and security equipment to secure their self. Today maximum people want to secure their self from the various threats. With the help of online availability of the prod uct the user of security system can easily gain information regarding the product and other necessary information which will be helpful for him. The sale of security equipment is going higher as security needed by everyone . every banks hotels. airport. Company uses social networking site and various online tools to promote the product. shopping malls. railway satation. It has been finded out that every companies of security equipment have started their promotion of their products through online. 56 .

Sony .com 57 .google.com http://www.com/online-marketing http://en.com http://honeywell securities .com http://www.social-marketing.BIBLIOGRAPHY & REFERENCES Websites & Books Books & writer:Marketing Management by Philip Koteler Ethics in Social Marketing by Alan R. Andreasen Hands-On Social Marketing: A Step-by-Step Guide by Nedra Kline Weinreich Social Marketing by Nancy Lee Websites:- http://www.filecrop.org http://www.panasonic india.wikipedia.com http://www.com http://www.com http://ge.godrej.

58 .

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