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New "Ready-Fare" plan off to smooth

Start with rider, community help


With overwhelming support from pas- efforts to protect drivers and passen-
E. Guy RobertM . WilliamH . John WilliamE. Ray H. WiliiamJ. sengers-and the community-the District gers.
Warren Copeland Coburn, Jr. McDonnell Berk Rinehart Bettencourt rolled with well-organized smoothness The result was apparent as the plan
went into operation. Passengers rode as
At an adjourned LI t· f t.- B d lehem Steel in-
this month into a "Ready-Fare" plan de-
usual, but with fares ready. They spoke
regular meetin g- - C Ions 0 De oar stallation, on mo- signed to eliminate assaults and robber-
ies on buses. knowingly and approvingly of the plan.
June 26, the Board of Directors : tion of Director Berk. (See story, Pg. 9.)
Initial experience indicated the plan There were few complaints.
• Authorized General Manager to sub- • Adopted operating estimate for
was an outstanding success. Business and financial concerns, as
mit names of mayors of 11 cities served 1968-69 fiscal year, on motion of Director
Most passengers were boarding with well as smaller neighborhood stores, co-
by district and to pay registration fee and Rinehart. (See story, Pg. 9)
exact fares ready, indicating full knowl- operated by selling tokens as a public
cost of annual dinner for those accepting ~ ~ ~
convenience.
invitation to attend annual meeting of
As the plan went into operation on
American Transit Association, on motion At a regular meeting June 10, the
July 14, nearly 300 outlets were supplied
of Director Rinehart. Board of Directors:
with tokens for sale, and more volunteer
• Renewed agreement with Contra • Awarded tire contract to Firestone
firms were being added daily. Initial de-
Costa County for furnishing school bus Tire and Rubber Company, subject to
livery of tokens to the outlets by Brinks
service to Sherwood Forest area of EI compliance with bid requirements, on
armed cars provided another "first" for
Sobrante, on motion of Director Coburn. motion of Director Coburn.
East Bay transit history.
(See story, Pg. 9). • Authorized directors and four staff
Token Outlets
o Adopted resolution executing con- members to participate in annual confer-
Take-one sheets, listing locations where
tract with U. S. Department of Housing ence of American Transit Association,
tokens could be purchased and centers
and Urban Development for demonstra- on motion of Director Coburn.
where refund coupons could be re-
tion grant in connection with project to • Approved modifications in tariff
deemed, were available on all buses and
reduce hold-ups and assaults,. on motion regulations in conjunction with "Ready- MILESTONE-Driver M. N. Reed removes were being updated each Monday.
of Director Coburn. (See story, Pg. 10.) Fare" plan, including development of money changer as "Ready-Fare" plan begins. Bus drivers also were amply supplied
• Approved revision to Line 78 to East Bay ticket book, on motion of Di-
edge of the change in fare collection with leaflets, explaining the "Ready-
serve Richmond development and Beth- rector Rinehart. (See story, Pg. 3)
procedures - and full accord with the Fare" plan. Leaflets also were available
action. Schedules operated without de- at outlets selling tokens .
Safety marie topped lay. Operators found the time required Before the plan went into operation,
By two divisions to occasionally punch and deposit a re-
fund coupon was compensated by elimi-
all drivers went back to school to learn
how to accurately and patiently explain
The free treat of coffee and doughnuts nation of change making. to passengers they would be able to ride
became "a habit" for drivers at Rich- Transit-limes , Coupons issued, including those safer, and just about as easy as ever.
mond and Emeryville Divisions this Published monthly by the voided, dropped from 494 on first work- The training sessions, held at all three
month as both again topped the safety ALAMEDA·CONTRA COSTA TRANSIT DISTRICT ing day to 242 three days later, a reduc- divisions, acquainted operators with
goal of 12,900 miles per accident. Latham Square Building· 508 Sixteenth Street changes in procedure, including how to
Oakland, California 94·612 • Telephone 654·7878 tion of more than 50 percent.
Richmond drivers turned in 13,899 BOARD OF DIRECTORS
The plan, which included elimination punch refund coupons for riders without
miles, fourth month in a row they have JOHN McDONNELL . . • . . • Presidenf of cash, tokens and tickets carried by exact change. Their schooling over, driv-
surpassed the safety bogey. Emeryville
operators, with 13,030 miles, have top-
Ward III
WILLIAM E. BERK • . • .
Ward II
• Vice President 1
1
the District's 1025 bus drivers, was in-
troduced with the most extensive infor-
ers turned in money and stock as they
finished runs-marking another historic
ROBERT M. COPELAND Director at Large
ped the goal for the past three months. RAY H. RINEHART. Directo r at Large mational program in District experience. transit milestone.
WILLIAM H. COBU . • . Ward I
The result was a new mark for drivers WM. J . • Ward IV Television and radio stations carried A new East Bay ticket book, contain-
to shoot at-13,000 miles per accident. E. GUY . Ward V daily announcements as a public service. ing 20 and 40 single rides, was given
Richmond also operated without an ALAN L. I Manager Both gave wide news coverage to every approval. It can be purchased by mail
ROBERT E. N Attorney feature of the plan. Newspapers used
accident for 11 days in June, best record JOHN F. LARSON . rer-Controller and it goes on sale August 1. Under
since the safety goal was established in GEORGE M. TAYLOR. . . . . . Secretary numerous articles and photographs and development are school tickets, which
DENNIS J. O'CONNOR Public Information Mgr.
1958. ,_____________ ~ 9------------~ carried editorials, lauding the District's hopefully can be sold at schools.

2 3
Camera records action
As plan to stop bus
Crimes is activated

SWITCH-aVER-As District switches from


"110 cash" to "Ready-Fare", operators, top
left, turn in stock. Above, Brinks armed car
driver John Ward makes first delivery of
tokens to secretary Carol Wolf. Poster, left,
marks where tokens can be purchased. Be-
low, maintenance worker Jack Rutherford
posts "no money" sign in bus. Bus driver E.
G. Courant becomes first to drive without
tickets, tokens or change. Counting first day's
receipts are W. G. SkiUing, assistant treas-
urer, and Charles Ptomy, assistant cashier.

INTO ACTION - Wheels start rolling for


start of "Ready-Fare" plan. Top, left, print-
ers turn out refund coupons. At right, op-
erator H. J. Gross walks off run with gilley
box for last time. Above, drivers get instruc-
tion from Stanley Pearce, training instructor,
on details of new plan. At left, bus driver
Dave Scott counts out change before turn-
ing in cash and stock.
Bay area daily newspapers urge community support of "Ready-Fare" plan
wrihuu~ 1£bitnrinl Jngr The INDEPENDENT
RICHMOND
"The Eastbay's highly successful bus has responded by defying a national
system will face a serious operational trend. While many bus systems have "It is to the credit of East Bay resi- It was the brutal shooting and robbing "
challenge this Sunday when drivers cease either lost business or remained static, dents that they are responding with sym- of driver Ralph Livingston on Oakland's
I making change. AC Transit has lured passengers away pathy and understanding to the Alameda- Shattuck avenue that spurred the deci-
The new "ready fare" plan is designed from private automobiles. Contra Costa Transit District's venture- sion of the district directors to put the
to eliminate the temptation for bandits With the cooperation of the public some program directed toward eliminat- plan into operation at the soonest oppor-
to hold up an AC Transit driver for his and the business community, the fare ing holdups and assaults aboard buses. tunity. But, much earlier, the district was
cash fares and change. It was enacted changeover need not affect the usual Of course, AC Transit's plan- without evolving plans to deter would-be bandits.
in response to requests by drivers fol- high level of service. precedent in any other U.S. urban trans- On May 27, the U.S. Department of
lowing a series of bus robberies this year. Eliminating the change-making and portation system on a round-the-clock Housing and Urban Development agreed
It deserves . . . utmost support. token selling function of the drivers will basis-merits the highest of praise. to a requested grant of $206,000, two-
AC Transit, which acquired the pri- unquestionably be an inconvenience for The program, which involves the halt- thirds of the total cost of a 16-month
vately owned Key System Transit Lines passengers. But it also will reduce the ing of the carrying of cash, tokens and study into ways of reducing crimes on
in 1960, has earned public patronage by prospect of a driver (or passenger) be- tickets by bus drivers, will be watched buses. Amalgamated Transit Union, as
offering passengers new buses, courteous ing hurt in a hold-up. It seems a small carefully by transit systems throughout co-sponsors of the ,study, also is contribut-
drivers and fast schedules. The public enough price to pay ... " the country. ing ... "

"AC Transit will launch a new fare AC General Manager Alan Bingham, "Beginning July 14 Alameda-Contra preferred to the death or, as recently
program around the middle of next who was in the office yesterday to discuss Costa transit system will remove tempta- happened, the serious wounding of a
month which will take all cash out of the new plan, admitted that it comes tion for hoodlums to ~old up buses. Day driver.
the hands of the system's bus drivers and complete with a multitude of headaches. and night, drivers will carry no cash. The new procedure will be tried out
thereby, hopefully, end the skyrocketing But if it saves just one life, it will be This will cause some inc~nvenience to for six months. San Francisco's Municipal
rate of bus holdups. well worth the headaches. . .. " patrons who neglect to carry tokens or Railway should closely follow the East
the precise amount of the cash fare. But Bay experiment and others in Washing-
such inconvenience is certainly to be ton and Baltimore. . . . "

iltt Bail!! J1tUitw


HAYWARD IDrihuur 1£bitnrinl Jngr
"Residents in San Leandro, San Loren- in a further effort to stop assaults and
zo, Hayward, Castro Valley and other robberies aimed against bus drivers-will 11 "The "no cash" fare program being a sufficient number of bus tickets and
communities served by the Alameda- not have tokens or tickets for sale. launched by AC Transit, in an effort to token outlets.
Contra Costa Transit District face a It is here where the bus rider, not yet reduce the number of bus holdups, will AC Transit district officials are request-
slight inconvenience that may help save accustomed to the ready-fare plan, may depend for its success upon the coopera- ing the cooperation of retail business and
lives and assure continued, uninterrupted experience some inconvenience ... if the tion of a wider segment of the commu- banks in this effort. We hope the business
bus service throughout the East Bay... . rider has neither a token nor the correct nity than just the bus riders and AC community will give its assistance in
the "ready-fare plan" is in effect on AC change, the bus driver will accept up to Transit's staff.... broadening the ticket-token distribution
Transit buses and drivers will no longer a $5 bill. The rider will be issued a re- One of the biggest tasks in making the system so that bus patrons will find it
carry money. Riders may pay exact fares fund coupon .. . this refund coupon . . . fare changeover with a minimum of pub- convenient to purchase their fares in ad-
in cash, tokens or tickets and the driver- will be redeemable . .. . " lic inconvenience is the establishment of vance.... "
6 7
Fuel tax reliel laill laecomes law; DISTRIBUTION OF EXPENSES 1968/69 FISCAL YEAR

District to save estimated $280,000 75.5% $14,903,800


Legislation, which will save AC Tran- 5.8 1,154,600 MATERIALS. SERVICES
AND SUPPLIES
sit an estimated $280,000 a year in fuel
taxes, became effective this month after REPAYMENT OF
5.7 1,118,300 BONDED DEBT
it was signed into law by Governor Ro-
EQUIPMENT AND BUILOING
nald Reagan. 5.6 1,115,100 REPLACEMENT
The measure, authored by Sen. James
R. Mills, D-San Diego, reduces diesel 4.0 793,500 FUEl, Oil AND TIRES

fuel taxes paid by privately and publicly- 1.9 368,400 CLAIMS AND INSURANCE
owned urban transit systems from seven
BRIDGE TOLLS
cents to one cent per gallon. 1.5 296,000 AND TAXES
The legislation materially aids trans-
portation properties in continuing opera-
tions and relieves some of the financial
burden placed on property taxpayers in
Board adopts budget; costs up 6 percent
underwriting costs of transit. AC Transit will operate under a budget the directors.
Because it concerns tax on diesel only, of $19,749,700 during the 1968-69 fiscal The estimate loss also could be re-
it does not affect money going to cities year, continuing service improvements duced materially or eliminated by appli-
for local street improvements. Orthopedically handicapped youngsters necessary for community growth despite cation of a portion of the surplus re-
from the C. A. Whitton School were using
The Governor endorsed the bill several regular District buses to attend a special costs which have escalated over six per- maining from this year or from receipts
months ago and made it part of his legis- summer recreation program, as result of a cent in a year. from government grants, Bingham said.
lative progam. He emphasized the bill practice session arranged to put wheels un- The operating estimate, adopted by A week before the budget was
der the children.
would assist minorities, the aged and Training instructor George Silva worked the board of directors, tops the spending adopted, the estimate was cut by State
low-income families by providing better with each child, explaining the best board- program for the year just ended by $981,- legislation reducing diesel fuel taxes paid
transit services to and from work, partic- ing procedure to fit each problem. They 900, an increase of 5.23 percent. by transit systems. The reduction became
also learned how to pay a fare, how to sit
ularly in core areas of cities. down and how to leave. Especially, they The budget projects a deficit for the effective July 1.
Total exemption statewide amounts to were assured of driver cooperation, when it fiscal period of $460,300. Action on how Bulk of the increase in the cost of do-
about $1,800,000, less than one tenth of comes to handling wheel chairs and crutches. to make up the deficiency was deferred
After the class, 33 youngsters were able ing business was attributed to a 8.41 per-
one percent of the $560,000,000 collected to use District buses to attend the summer until August, when the tax rate will be cent boost in expenses. Over 75 percent
in gasoline and diesel taxes each year for program at the Cerebral Palsy Center for set. of the total budget, or 14,903,800, is ear-
Alameda County. Determination of final assessment val-
highway and freeway use. marked for wages, salaries, employee
uation figures and complete reports on benefits, payroll taxes and insurance.
the District's revenue for the 1967-68 Increased miles
fiscal year could well cut the deficit, The District expects to continue offer-
Alan L. Bingham, general manager, told ing better transit, Bingham said, increas-
ing annual miles operated from the
Service improvements given present total of 24,432,000 to 25,000,000,
FUEL TAX RELIEF - Governor
Ronald Reagan signs into law legis- Approval by directors a boost of 2.32 percent.
lation reducing diesel taxes paid Rerouting of Line 78-Carlson Blvd. to The budget allows for expenditure of
by urban transit systems. Present serve Crescent Park, new Richmond de- $1,154,600 for materials, services and
were, from left: Miles Hoff, Stock- velopment, and extension of a limited supplies and $1,115,100 for equipment
ton Metropolitan Transit District;
John Wells, California Association number of trips on the line to the Beth- and building replacement. Also allocated
of Publicly Owned Transit Systems; lehem Steel plant at Point Pinole were is $1,118,300 for repayment of bonded
William Bourne, Sacramento Tran- approved by the Board of Directors. debt.
sit Authority; William Farell, Long Renewal of a special service contract The tax rate for the year just ended
Beach Public Transportation Co., with Sherwood Forest area of El So- has averaged 19.2 cents per $100 of as-
Tom . Prior, . San . Diego . Transit
Corp., Robert Nisbet, AC Transit, brante also was approved, assuring stu- sessed valuation for taxpayers in the
and the Governor. dents of continued bus transit to DeAnza Alameda-Contra Costa County service
and Juan Crespi schools. area.

8 9
SERVICES DETAILED- Work to
be performed is detailed before AC / transit PASSENGER REVENUE ... COMPARISON WITH PREVIOUS YEAR
start of hold-up study pr.oject. 1,300,000
From left: George M. Taylor, proj-
1,280,000
ect director; Alan L. Bin{!,ham, gen-
eral manager; Dr. Paul Gray, Stan- 1,260,000 ..0IIII
ford Research Institute; Dr. Gordon
Misner, UniversitIJ of California 1,240,000 ..... / J~
criminologist . Jt...~ , J~ I \
..,..It..\
1,220,000 ,

/1\, / 1\ I \ '
,
1,200,000

Work begins on bus crime study


Experts from University of California simultaneously on participating transit
properties. Small-scale experiments also
1,180,000

i , 160,000

1,140,000
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and Stanford Research Institute began
work this month on the study project be- will be conducted to verify feasibility of 1,120,000 l

--
ing piloted by AC Transit into means of suggested deterrents. 1,100,000 \
reducing assaults and robberies aboard Go-ahead on the project came with ap- ,~
1,080,000
the nation's transit systems. proval of a governmental ,grant of $206,- 1968
\
,
-
The study is geared to determine ex- 000, two-thirds of total cost of $309,000. 1,060,000

tent of bus crimes, what is being done The national headquarters of Amalga- 1,040,000 \ 1967
to handle the problem and what can be mated Transit Union is contributing $30,- 1966
1,020,000
done. The District's own experiences with 000. Transit properties are making their
the "Ready Fare" plan will be part of contribution in direct services. 1,000,000

the study. A top criminologist will be consultant. z


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Heading the phase concerned with ob- Project director is G. M. Taylor, assistant C/)

taining data on bus crimes will be Dr.


Gordon E. Misner, visiting associate pro-
general manager for administration.
Business growth pattern continues
fessor, School of Criminology, University The growth in business activity, recorded by the District during the first
of California.
Supply expert named five months of the calendar year, continued in May, with passenger reve-
Directing the phase concerned with
investigation of technical and operation-
As assistant manager nue and the number of riders carried showing a steady gain.
Passenger revenue for the month totaled $1,262,264, up $31,101 or 2.53
al methods that might be applicable will John A. Krajcar, 47, who has spent most
be Dr. Paul Gray, senior research engi- of his life "ordering supplies and track- percent over the May, 1967 revenue of $1,231,163. Revenue on East Bay
neer, Systems Evaluation Department, ing things down," has been named as- lines was up 1.33 percent, while trans bay continued its growth pattern with
Stanford Research Institute, Menlo Park. sistant manager of purchases and stores. an increase of 4.14 percent, compared to the same month a year ago. Com-
To obtain data, criminologists will con- Krajcar, of 3863 mute book sales totaled $201,663, up 3.0 percent over sales of $195,704 for
duct field studies on the District's net- Huntington Street, May, 1967.
work to form a work pattern that then Oakland, jOined The number of passengers carried during the month totaled 4,714,020,
can be extended to four participating Key System in 1946 up 1.65 percent over year-ago riding figures of 4,637,526. East Bay lines
properties. Already committed as partici- after World War II showed an increase of 1.03 percent, while riding on transbay lines was up
pants are Atlanta Transit System and service with the 3.33 percent.
Seattle Transit System. Army Signal Corps
Operation costs during the month reached $1,482,292, up 9.88 percent
Experiences of bus drivers, practices in the Pacific- in
of police in handling such crimes, and in supply. He has
or $133,270 more than year-ago expenses of $1,349,022. The District op-
what men in custody can suggest to dis- been with the Dis- erated 2,099,534 miles of service, an increase of 54,635 miles or 2.67 per-
courage or prevent successful attempts trict since it went into operation. A wid- cent over mileage during the same month a year ago.
will be evaluated. Views of transit and ower, Krajcar divides his interest and Total income of $1,731,913 was sufficient to cover operational costs, de-
union representatives will be included. help among six children. preciation and bond debt requirements.
The investigation of available and His appointment was announced by The transit industry nationally indicated a riding decrease for the month
proposed technology will be conducted H. D. Beebe, manager of the department. of 0.97 percent.
10 11
ELECTRONIC BRAIN- New computer clicks through payroll under watchful
eyes of John Ebbinga, while John Stockman smiles approval.

Data processing moves into new era


The data processing department counting, fuel and oil consumption ac-
clicked and Rashed into the advanced counting, claims reserve accounting,
world of electronic information process- material and supplies distribution, in-
ing this month with delivery and instal- ventory, accident statistics, accounts
lation of an IBM computer. receivable and payable and bus mileage,
Appropriately, the computer was according to John Stockman, data proc-
"christened" with the payroll- a job that essing supervisor. Directing the new
will take four to six hours under the new "brain" is John Ebbinga, operator-pro-
system, compared to two and a half days grammer.
under the old method. The computer-
a 360 model 20- will replace unit record
equipment in the department and will
IN MEMORIAM
also have prime time available for ad- E. R. Newman, 96, of Orland, pen-
ditional applications in other activities. sioned in 1948 from transportation de-
Currently, its tasks include the writing partment, died June 4. He entered serv-
of checks for employees and pensioners, ice in December, 1925.
including deductions and the W-2 forms B. T. Toro, 67, of 2040 Coolidge Ave.,
at the end of the year. It also will post Oakland, who retired in 1964 from main-
general books and trial balance. It will tenance department as a mechanic Class
handle income statements, revenue ac- "A," died June 10.

Alameda-Contra Costa Transit District


Latham Square Building
Oakland, California 94612

THOMAS R BOLD U-l


5687 MILES AVE.
OAKLAND. CA 91618
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