GfK.

Growth from Knowledge
The GfK Group 2010

GfK Group

GfK. Growth from Knowledge

September 2010

Agenda

1 2 3 4 5

GfK at a glance Key facts about the market research industry 5 Star Initiative: where we are heading GfK share and shareholder structure Sectors

1

GfK Group GfK. As a knowledge provider. retail. we aim to be at the top in all the global markets in which we operate – in the interest of our clients. Growth from Knowledge September 2010 1 GfK at a glance GfK Group GfK. Our business information services provide the essential knowledge that industry. Knowledge is the basis for decision-making. 2 . healthcare and service sectors and the media need in order to make their decisions. our employees. our shareholders and the general public. our company. Growth from Knowledge September 2010 Mission Statement 4 Companies need to make decisions.

corporation (stock corporation) Focus on internationalization May 2005 Acquisition of NOP World Growth from Knowledge has a new dimension GfK Group GfK.692) 82% of which outside Germany Services • Comprehensive information services on consumer goods. Growth from Knowledge September 2010 GfK Group: key features (I) 6 Sales 2009: 1.164 EUR million (2008: 1. (the GfK Association) 1990 Re-structured as privately held Inc. to retain status as a non-profit organization September 1999 GfK shares start trading on the Frankfurt stock exchange Globally active pure market research player February 2009 Change to a European joint stock company Societas Europaea (SE) Represents international corporate culture 1934 Founded as GfK-Nürnberg e.GfK Group GfK.058 full-time staff (2008: 9. healthcare. media and services markets • Research know-how • Marketing consultancy Network More than 100 countries 3 . GfK-Nürnberg e.V.V.220 EUR million ) Employees 2009: 10. Growth from Knowledge September 2010 A strong heritage in market research 5 1925 Founded as “Institut für Wirtschaftsbeobachtung der deutschen Fertigware” 1984 Operations hived off into a limited company.

media. Growth from Knowledge September 2010 Management Board 8 Professor Dr. Growth from Knowledge September 2010 GfK Group: key features (II) 7 Core business Pure market research. delivering information services to major g global players in the services. Wessels COO Sector Sector Custom Media Research 29 year career 18 years GfK 23 year career from 11/2009 GfK 26 year career 25 years GfK 22 year career 4 years GfK 32 year career 32 years GfK 4 . Pruent COO Sector Custom Research Wilhelm R. g healthcare industries Market position Largest market research company in Germany. Gerhard Hausruckinger COO Sector Retail and Technology 18 year career from 09/2010 GfK Dr. consumer goods and p y . Gérard Hermet COO Sector Retail and Technology 32 year career 26 years GfK Petra Heinlein COO Sector Custom Research Debra A. .GfK Group GfK. Wübbenhorst CEO Pamela Knapp CFO and Human Resources Director Dr. 4th largest in Europe and in the world USP Full service worldwide: more than half of our top 50 clients consult GfK in at least two of our three sectors and in at least five of our six regions GfK Group GfK. Klaus L.

Growth from Knowledge September 2010 GfK development 1999-2009 9 Sales in EUR million1 1220 Employees 9692 10058 9070 7903 1112 937 1162 1164 7515 5539 669 506 470 381 164 177 192 236 254 270 290 316 3676 1345 1443 1502 1587 1628 4212 4750 301 1714 1746 1790 1366 366 1999 2000 2001 2004 2005 2006 2007 2008 2009 1999 2000 2001 2004 2005 2006 2007 2008 2009 Germany Total Germany Total 1 Up to 2001 figures according to HGB.GfK Group GfK. since 2005 figures according to IFRS GfK Group GfK. Growth from Knowledge September 2010 GfK Group’s worldwide coverage: more than 100 countries 10 Albania Algeria Argentina Australia Austria Azerbaijan Bahrain Bangladesh Belgium Bolivia Bosnia-Herzegovina Botswana Brazil Bulgaria Cambodia Canada Chile China Colombia Croatia Cyprus Czech Republic Denmark Ecuador Egypt Estonia Finland France Georgia Germany Greece Guatemala Hong Kong Hungary India Indonesia Iran Iraq Ireland Israel Italy Ivory Coast Japan Jordan Kazakhstan Kenya Korea Kuwait Kyrgyzstan Latvia Lebanon Libya Lithuania Macedonia Malaysia Mexico Montenegro Morocco Mozambique Netherlands New Zealand Nigeria Norway Oman Pakistan Panama Paraguay Peru Philippines Poland Portugal Qatar Romania Russia Saudi-Arabia Senegal Serbia Singapore Slovakia Slovenia South Africa Spain Sudan Sweden Switzerland Syria Tajikistan Taiwan Tanzania Thailand Tunesia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom Uruguay USA Uzbekistan Venezuela Vietnam Yemen 5 . from 2001 to 2004 figures according to US GAAP.

GfK Group GfK. Growth from Knowledge September 2010 2 Market research industry 6 . Growth from Knowledge September 2010 Sales by region 2009 11 3% 8% 6% 26% 18% Germany Western Europe/Middle East/Africa Central and Eastern Europe North America 7% 6% Latin America A sia and Pacific 39% 40% GfK Group GfK.

The Kantar Group. France 6.4 -4. USA 9. GfK Group. Growth from Knowledge September 2010 League table of the market research industry 14 Company 1.2 12 7. Intage.486 492 28.2 42 -3. USA 4. 8. Growth from Knowledge September 2010 Market research industry: breakdown of sales by region 13 2009: first decline in over 20 years 5 15 2 Sales in 2009 US$ million Europe North America Percentage breakdown of sales by region 46 Asia and the Pacific Latin America Middle East/Africa 32 Total 13. The Nielsen Company.315 816 706 502 385 369 1.190 1.3 Source: Figures from honomichl global top 25 industry report 2010 7 .0 -9. USA 2. Synovate.GfK Group GfK. Germany 5. Japan Sales 2009 Organic growth in US$ million in % 4.945 Growth in % (local currency) -4. USA 10.0 4.622 1.823 2. UK 3.4 0. Arbitron.0 -3.480 1. UK 7.8 1.5 -2.628 2. 7 Symphony IRI Group USA Group. Ipsos Group.8 -9.6 1.8 -1. Westat.7 Source: Esomar Industry Report 2010 GfK Group GfK.188 4.8 -3. IMS Health.299 9.4 -6.

GfK Group GfK. Growth from Knowledge September 2010 3 5 Star Initiative: where we are heading GfK Group GfK. Growth from Knowledge September 2010 5 Star Initiative: overview 16 Fact-based Consultancy Top 3 Global Reach Full Service Excellent Financials 8 .

we have set ourselves the ambitious target of becoming the number 3 in the market research industry. In order to achieve this aim. GfK Group GfK. we will work intensively to occupy at least the number 3 spot in the industry for the sectors and in the key countries. Growth from Knowledge September 2010 Star 1: Fact-based Consultancy 17 > Competence through added value and consultancy > Focus on customer relationship > Innovation leadership With the first initiative. Growth from Knowledge September 2010 Star 2: TOP 3 18 > Top 3 global player – Currently number 4 > Top 3 for the individual sectors – Aim achieved in 2 sectors > Top 3 in key countries – Target achieved in 11 out of the 20 biggest market research countries With the “Top 3” initiative. we aim to consistently expand our service offering to produce high quality. we intend to further strengthen our position as the essential partner for our clients’ market decisions. information-based ongoing advisory services for the top-level management of our clients. In addition to providing precise and up-to-date information.GfK Group GfK. “Fact-based Consultancy”. 9 .

high quality. and where we do not yet have our own subsidiaries. multivariate analysis methods With our fourth initiative. “Full Service”. 10 . Growth from Knowledge September 2010 Star 4: Full Service 20 > Expertise in all markets and regions relevant to market research > Information services for the full range of strategic and operating marketing decisions > Use of standard.GfK Group GfK. we intend to further enhance our position as a company specializing in market research services with a wide range of information. which are important both economically and in terms of market research. media and services. pharmaceuticals. analysis and advisory services for all the market research segments in consumer goods. Growth from Knowledge September 2010 Star 3: Global Reach 19 Our third aim under the “Global Reach initiative is to further expand Global Reach” our network from the present level of 100+ countries and to establish a presence in other countries. GfK Group GfK.

Growth from Knowledge September 2010 4 GfK share and shareholder structure 11 . “Excellent Financials”.5 billion mark and in the next few years will generate a margin of between 13% and 15%. We have set specific targets for reducing our indebtedness.GfK Group GfK.6 % Sales 1.3 The fifth initiative.164.8 % 1. defines our medium-term financial expectations. 30% 19.5 EUR million ~ 2.500 EUR million Net indebtedness/ EBITDA ~ 2 Tax ratio of approx. We are working to drive our sales quickly up to the EUR 1. GfK Group GfK. This also applies to the tax ratio for the Group. Growth from Knowledge September 2010 Star 5: Excellent Financials 21 Margin 13-15 % 12.

8 1.363 791. Source: Thomson Datastream.884.947.02 31. Growth from Knowledge September 2010 GfK share price performance: September 2009 to September 20101) 24 34 34 32 32 30 30 28 28 26 26 24 24 22 22 20 S GfK DAX O SDAX N D J F M A M J J A S 20 Dow Jones Euro Stoxx Media 1) All values are indexed to the GfK share price. of no-par shares as of Dec.42 2. in Euro.00 13 00 22.363 867.04 2.668 35. No. EUR m 2008 31.884. 2010 12 .64 2009 24. of no-par shares (weighted) No.308 35. No. 31 Stock market capitalization as of Dec.745 35.4 0. September 8.4 19 4 4.27 13. Growth from Knowledge September 2010 Key indicators for GfK share 23 Unit High Low Lo Closing price Average daily volume traded No. 31 Ranking in SDAX by sales by market capitalization Index weighting by market capitalization Dividend Total dividend Earnings per share Free cash flow per share in % EUR EUR m EUR EUR EUR EUR EUR No.6 30 5 3.13 21.46 16.308 35.5 2.4 0.67 13 67 24. close price.29 13.38 GfK Group GfK.30 10.947.GfK Group GfK.

0% (Private Investors) Germany 1. Growth from Knowledge September 2010 5 Sectors 13 .8% Management Board and Supervisory Board of GfK SE S i B d f 1.GfK Group GfK.4% GfK Association 57.0% Free Float 43. September 2010 GfK Group GfK.2% (Institutional Investors) Private Investors are in Germany only.5% USA 31.7% 31 7% Free float structure 2010 Germany 42.0% France 6.4% Other Countries 3. Growth from Knowledge September 2010 GfK SE: shareholder structure 25 United U i d Kingdom 13.

business and technology. concept/ product tests. brand/communication. materials and products for dentists and laboratories l b Marketing solutions Market structure. fast moving consumer goods (FMCG). Growth from Knowledge September 2010 3 sectors: knowledge from 3 sources Custom Research Data source Services Point of Consumers and Physicians Tailor-made surveys and continuous data collection Retail and Technology Point of sales Media Point of Media 27 Retail information through continuous data collection Tailor-made surveys and continuous data collection regarding media consumption ~95% Share of continuous research Sales ~43% 100% 709 EUR million 5.4% 126 EUR million 13. financial. media.GfK Group GfK. Growth from Knowledge September 2010 Custom Research 28 Markets Automotive. in the HealthCare segment: drugs.1% Margin GfK Group GfK. pricing. market positioning Customer benefit Minimize risks of business decisions and ensure sustained growth in profit potential Presence P In more than 90 countries across the globe 14 . customer satisfaction.6% 326 EUR million 29.

sports equipment and entertainment d Marketing solutions Product and pricing policies. entertainment media. Growth from Knowledge September 2010 Case study – saving and investing in Eastern Europe Will the members of your household have a chance to save money in the coming twelve months? 29 3 9 8 4 7 14 20 4 5 5 5 14 2 55 58 66 58 66 67 61 59 76 78 78 82 75 92 43 Austria 38 Slovenia 35 Slovakia 34 Estonia 30 Lithuania 25 Croatia 25 Russia 21 Romania 20 Poland 17 Latvia 16 Bosnia 13 Ukraine 11 Serbia 6 Bulgaria Don’t know/no answer No/unsure Yes GfK Group GfK. . Growth from Knowledge September 2010 Retail and Technology 30 Markets Consumer electronics. sales and logistics Customer benefit Access to databases and/or transfer of standardized analysis of information about trends. IT and telecommunications. office communications. sales channels and segments in our clients’ markets . DIY. advertising. photographic and optical equipment. tourism. g Presence In more than 80 countries 15 . sales. . distribution. volume.GfK Group GfK. domestic appliances.

1 -7.7 -1.7 -12.0 +1.6 -22.8 -2.3 Source: GfK Temax®. radio. magazines.3 -3.6 -1.7 -11. reader and listener reach and qualitative studies on consumption. Local Currency GfK Group GfK. Growth from Knowledge September 2010 Case study: Consumer Electronics in Europe Turnover Development for Technical Consumer Goods Growth Rates 2009 to previous year in % 31 +0. online Marketing solutions Viewer. bill-board.GfK Group GfK.6 -6.5 -33. acceptance. newspapers.5 -3. Growth from Knowledge September 2010 Media 32 Markets TV.9 -42. preferences and recall of media content Customer benefit Media reach as the basis of pricing in advertising and media planning Presence In more than 30 countries across Europe and North America 16 . Turnover Development 2009/2008.

Growth from Knowledge The GfK Group 2010 17 .GfK Group GfK. Growth from Knowledge September 2010 Case study – Average TV viewing time of different countries 2009 33 Viewing time in minutes Germany Ukraine Belgium The Netherlands Switzerland Austria 151 145 185 184 212228 212 Viewers age 3 upwards (Ukraine and Belgium : viewers age 4 upwards) GfK.

Sign up to vote on this title
UsefulNot useful