OUR COMPANY

Tig communications Limited is a Nigeria limited liability Company incorporated to carry out the
business of telecommunications in the sales of telecommunications consumables of Recharge
cards of all denominations, sales of phones (GSM and CDMA). It is a registered and authorized
dealer to the major GSM providers in Nigeria as well as the CDMA Networks.

Our head office is strategically located; it is in the midst of three popular Tertiary
institutions in Nigeria namely University Of Lagos, Yaba Technology and Federal
College of Education. It’s situated at No 2 St Finbar’s Road Akoka. Having its’ branches
in strategic areas, our sub dealers cut across the whole state. We are able to reach out
to both our big customers (sub dealers) as well as the end users (most especially
youths)

Comparatively, we are among the best and most preferred in the telecommunications dealers in
Nigeria, we have the installed capacity to move, distribute large volumes of recharge cards and
accessories. Our record of performance with Mtn, Zain, Starcomms, Reltel, Globacom etc attest
(figures over time).We have constantly and consistently meet our target set by the various
networks.

OBJECTIVES

The company plans to focus on the following target markets that will provide us with the
greatest market penetration: the specialty business users, the general business users,
and the personal users. We intend to offer products and service packages that are
priced appropriately for each segment and will offer the services that best suit each
segment's needs.

Business Objectives

 Company growth
 Become established as the leading distributor of Cdma phones and recharged card
business services
  Increase number of retail outlets

Financial Objectives

 Create and increase revenue

 Make our company financially capable to meet networks targets as well as customer
satisfaction

Marketing Objectives

 Increase marketing efforts

 Expand marketing reach
 Brand recognition
 Increase telemarketing efforts
 Price stabilization

Keys to Success
Our company keys to success will include:

1. Provide excellent customer service

2. Grow and maintain a referral network of customers
3. Focus expertise in recharge cards business and Cdma phone sales
4. Respond rapidly to customer problems with product or plan
5. Focusing on stocks availability and price stability

MARKET PLAN AND STATEGIES

Currently, the telecom industry is among the strongest growing industries and is responsible for
huge gains in the capital markets in Nigeria.

We operate a dynamic system of marketing, the different brand that we sell, to take advantages
of ever changing market environment. We deploy to the maximum marketing tools of
advertising, public and a good customer relations, sales/ brand promotions and direct marketing
mix.
We have a fully integrated approach to servicing the Lagos market and our sales network all
over Nigeria,availabilty of full stock always, co-operating with customers, monitoring and
evaluating the sales network all these are our stock in trade and of course our full financial
muscle and credibility.

Constructing our Sales Strategy we shall follow the following steps:

Sales Success Requires Planning - we shall formulate our sales strategy and tactics
to achieve our sales targets.

Analyze Our Potential - we shall step through a structured process that will prepare us
for the development of our sales strategy.

Strategize Around Strengths - the description of our sales activity will be analyzed

producing a report that reveals factors impacting our sales potential.

Develop Our Tactics - we shall receive guidance to develop a comprehensive tactical

plan to achieve our success.

Measures Our Success - we shall constantly develop key measurements that mark the
progress of financial estimates that guide our growth.

Employ An Action Plan for Success - we shall provide our sales force a clear tactical
plan that is also aligned with management's strategic objectives.

Short and long term marketing strategies

Short-term marketing strategies are those that bring will bring us a temporary boost in
sales. Although these techniques are very important to our over-all plan, they are only a
temporary traffic source and must not be solely relied upon. Short-term marketing
strategies include:

 Advertising and Marketing

 Market penetration
 Market scanning

Long-term marketing strategies are those that will bring us a steady stream of targeted
sales over time. These strategies will continue to produce results even years down the
road. Long-term marketing strategies include:

 Incentives and Bonanza

 Setting target for sub dealers
 Granting of credit facilities to guaranteed sub dealers
By creating and implementing a balanced marketing strategy, using both short-term and
long-term strategies, Tig Communications will drive a steady stream of targeted traffic to
our system

Sales strategies
Constructing our Sales Strategy we shall follow the following steps:

Planning - we shall formulate our sales strategy and tactics to achieve our sales
success.

Analyze Our Potential - we shall step through a structured process that will prepare us
for the development of our ever changing market environment.

Develop Our Tactics - the description of our sales activity will be analyzed producing a
report that reveals factors impacting our sales potential. We have guidance to develop a
comprehensive tactical plan to achieve our success. Measuring our standard to our
actual performance to evaluate our variance.

Measures Our Success - we shall constantly develop key measurements that mark the
progress of financial estimates that guide our growth.

Employ An Action Plan for Success - we shall provide our sales force a clear tactical
plan that is also aligned with management's strategic objectives.

The sales strategy of Tig is simple. The key to customer satisfaction is having the
product and services that meet the customer's needs at the point of need. A crucial part
of that is to also have knowledgeable employees to help customers quickly find what
they want.

Sales Forecast
Sales forecast displayed here is very conservative — although we aim very high, we
decided to show a very slow growth and revise the plan on a yearly basis. As a rule we
expect to expand the volume much more rapidly.
CHALLENGES AND OPPORTUNITIES
Nigeria economy is faced with lot challenges, we are also prepared to meet those challenges
through our strength and opportunities around us. In Tig challenges are seen as opportunities.
Some of these challenges are

 Constant availability of fund/stocks

 Competition
 Price control
 Customers loyalty
 High cost of Production

MANAGEMENT POLICIES

To be focused, be the best in this subsector of the Nigerian economy, abide and operates by
the guiding industry principles and practices of fairness in business.