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PepsiCo is a dominating soft drinks brand all over the world. From its humble beginnings over a century
ago, Pepsi-Cola has grown to become one of the best-known, most-loved products all over the world;
mostly in U.S.A. Pepsi has a huge consumer market in United States. These days, the company continues
to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the
growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to
ensure their consumers get the products they desire, when they wish for them and where they want them.


    (NYSE:PEP) is a Fortune 500, American global corporation headquartered in
Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain-
based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the
Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to
a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in
1998 and a merger with Quaker Oats in 2001 - which added the Gatorade brand to its portfolio as well.
Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business.


PepsiCo Americas Foods consists of the company¶s food and snack operations in North and South
America. This operating division is further segmented into Frito-Lay North America, Quaker Foods &
Snacks, Sabritas, Gamesa and Latin American Foods. Food and snack sales in North and South America
combined contributed 48 percent of PepsiCo¶s net revenue in 2009.

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This division contributed 23 percent of PepsiCo¶s net revenue as of 2009,and involves the
manufacture (and in some cases licensing), marketing and sales of both carbonated and non-
carbonated beverages in North, Central and South America. The main brands distributed under
this division include Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure
Premium orange juice, Sierra Mist, SoBe ,Lifewater, Tropicana juice drinks, AMP Energy,
Naked Juice and Izze. Aquafina, the company¶s bottled water brand, is also marketed and
licensed through PepsiCo Americas Beverages.

PepsiCo also has formed partnerships with several beverage brands it does not own, in order to
distribute these or market them with its own brands. As of 2010, its partnerships include:
Starbucks (Frappuccino, DoubleShot and Iced Coffee), Unilever¶s Lipton brand (Lipton Brisk
and Lipton Iced Tea), and Dole (licensed juices and drinks).

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The long term and sort term goal of pepsi in their mission. What they do and the reason of their
their doings tells us about their goals. PepsiCo sets a series of long-term targets, but ensured that
they also supported our short-term needs. Their business and their ethics are intertwined, and that
is an enormous source of pride for everyone at PepsiCo. So there three Purpose planks that lead
to outstanding performance: Human, Environmental, and Talent sustainability.

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Their mission is to be the world's premier purchaser Products Company focused on convenient
foods and beverages. They seek to produce financial rewards to investors as they provide
opportunities for growth and enhancement to their employees, their business partners and the
communities in which they operate. And in everything they do, they strive for honesty, fairness
and integrity. That¶s means that they have a global purpose.

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"PepsiCo's responsibility is to continually improve all aspects of the world in which they operate
- environment, social, economic - creating a better tomorrow than today."

Their vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making PepsiCo a
truly sustainable company. They not only work for the profit but also helps the community and
as well as the environment.

At PepsiCo, They're committed to achieving business and financial success while leaving a
positive imprint on society - delivering what they call Performance with Purpose.

Their approach to superior financial performance is straightforward - drive shareholder value. By

addressing social and environmental issues, they also deliver on their purpose agenda, which
consists of human, environmental, and talent sustainability.

The goals are given below:

Rank among top two suppliers in customer

In addition, we also leverage third-party benchmarking tools from the U.S.¶s Kantar Retail surveys and
globally through the Advantage Group International survey. In Kantar Retail¶s 2010 surveys, PepsiCo
ranked among the top two foodservice suppliers in the U.S. and ranked number four among retail

Continue to Expand Division Operating Margin

They also invested in some key growth drivers of our business, including expanding our business in
China (one of our priority growth markets) and increasing advertising and marketing spending in our
North America beverage and U.S. Quaker Foods businesses. Through these and other investments, they
expect to increase overall division operating margins over time.

Increase the amount of Whole grains, Fruits, Vegetables

They¶ve made great strides in increasing the amount of wholesome foods across our global portfolio.
Through estimated 2010 U.S. data, the Quaker division is expected to have contributed nearly 500 million
pounds of whole grains to the American diet.

Reduce the average amount of Sodium per serving

They are making good progress in reducing sodium in many of their key global food brands. In
the U.S., Frito-Lay developed ³Lightly Salted´ versions of Fritos corn chips and Rold Gold Tiny
Twist pretzels in 2010, each with 50 percent less sodium than their original versions. And in
2011, Frito-Lay in the U.S. will reduce sodium by nearly 25 percent, on average, across its entire
flavored potato chip portfolio, including Lay¶s. In Brazil, they reduced sodium in one of their
most popular snacks, Fandangos, by more than 30 percent, while expecting to achieve volume
growth of more than 50 percent from 2006 to 2010. In 2011, they will continue to invest in
developing different approaches to sodium reduction in their food brands, including the
development of different salt crystal shapes that deliver great taste with less sodium. With these
and other initiatives, they believe they are on track to meet their 2015 goal.

Reducing the average amount of Saturated Fat per serving

They¶ve been an industry leader in eliminating nearly all trans fats from their U.S. product
portfolio and many of their global products; and now they¶re committed to reducing the saturated
fat content of their key global food brands.

Reducing the average amount of Added sugar

While reducing added sugars in beverages is challenging ² due to strong consumer taste
preferences for sugar and complex regulatory processes for alternatives ² they have set
aggressive goals and are making progress toward achieving their 25 percent reduction target by
2020. In the U.S., for example, they have further expanded the successful SoBe Lifewater zero-
calorie line of products to now offer 11 different flavors with all-natural, zero-calorie

Advertise to children fetheyr than 12 only products that meet the global science
based nutrition standards

PepsiCo has taken a firm stand on responsible marketing to children by joining other global food
and beverage manufacturers in adopting a voluntary commitment to advertise to children under
the age of 12 only products that meet specific nutrition criteria. In 2010, they announced strict
science-based criteria that ensure only their most nutritious products meet the standard for
advertising to children under the age of 12. As verified by an independent third party, they
achieved 98.5 percent compliance by the end of 2010 in globally representative markets such as
India, China, Mexico and six countries in the European Union, all of which theyre monitored for
compliance with their advertising-to-children policy. Additionally, they achieved 100 percent
compliance with their U.S

Improve the water- use efficiency by 20%

Water efficiency has long been an environmental focus at PepsiCo. Through the third quarter of
2010, their global food and beverage businesses reduced water-use intensity by 19.5 percent
versus 2006. Arizona has been equipped with a state-of-the-art water filtration and purification
system that can recycle and reuse up to 75 percent of the water used in production.

Those are the main goals of pepsico. In addition to sustainable financial performance, they made
major strides in their Performance with Purpose journey.