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Nokia's history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful.
Nokia's products were exported first to Russia and then to the UK and France. The Nokia factory attracted a large workforce and a small community grew up around it. A
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community called Nokia still exists on the riverbank of Emäkoski in southern Finland.
Paper was the Beginning
Nokia was founded in 1864 (1865) near the Nokia river in Finland. There were a lot of forests, rivers and lakes: it was Finland's national pride. So such conditions allowed to paper industry to rise. A Finnish engineer Fredrik Idestam became one of the businessmen in this industry. Unfortunately, he didn't have enough experience in this business so he acquired technology from Germans. Idestam visited one paper manufacturing plant in Germany. Its owner has developed the technology for years and kept it
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as a very big secret. But Idestam convinced workers to show him the plant. They made a real exhibition for Finnish engineer. When the plant owner saw this he was frustrated and threw the "guest" out. But this wasn’t a problem, because Idestam saw everything he needed.
When Idestam came back to Finland, he created his own paper manufacturing plant. After a few years, in 1867, he presented his wood pulp invention in the Paris Wood Exposition and was awarded a Bronze Medal. After this everyone knew Nokia, so Idestam started putting Nokia brand on all products. And when company started offering some new products after a few years, Idestam was still putting the brand on all of them. Today's marketing specialists even added Idestam's innovation to manuals. But not all Idestam's actions very innovatory. When his sonin-law Gustaf Fogelholm (who became Nokia's president in 1895) decided to start the power generation business, Fredrik Idestam was the main opponent of this idea. But Gustaf won
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against his father-in-law and established the first power plant in 1903 and second in 1913.
Expanding to electronics
After World War II the Finnish Rubber Works bought the majority of the Finnish Cable Works shares. The Finnish Cable Works was a company that had grown quickly due to the increasing need for power transmission and telegraph and telephone networks. Gradually the ownership of the
Compared to his predecessors. Electronics generated three percent of the Group's net sales and provided work for 460 people.Nokia Cell phones Rubber Works and the Cable Works companies consolidated. when the Nokia Group was formed. He wanted to handle things "off the record" through unofficial meetings. and considered personal relationships particularly important. Kairamo was also keener on appearing in . and unlike his predecessors who leaned towards Soviet Union. In 1967. The Finnish Cable Works had manufactured cables for telegraph and telephone networks and in the 1960 they established the Cable Works Electronics department. Kairamo had gained experience by working in the USA. At this time the seeds of Nokia's global success in telecommunications were planted. In 1967 the companies were merged to form the Nokia Group. he was strongly western-oriented. In 1977 Kari Kairamo became Nokia's president.
which he became Chairman of. Kari Kairamo was a charismatic and emphatic leader who liked to mingle with people. Consumer electronics became Nokia's main business in 1987. His enormous energy was. tragically exhausted in 1988 when Nokia was heading to financial doldrums due to loss-making and businesses that were just too diverse. . Kairamo strived to make the company more international and turn its gaze on Europe. In 1986. however. Under Kairamo's leadership. however. as it turned out. the emphasis was on electronics and power generation. which were not without risks. During Kairamo's era.Nokia Cell phones public. Nokia made a few large-scale acquisitions (televisions and computers). Kairamo restructured the corporate governance by establishing a new internal Board of Directors.
Nokia began developing the digital switch (Nokia DX 200) which became a success.Nokia Cell phones The Journey into Telecommunications Nokia´s Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960´s. the majority of telephone exchanges were electro-mechanical analog switches. Nokia DX 200. This was the beginning of Nokia’s journey into telecommunications. which was equipped with high-level computer language and Intel microprocessors gradually . In the early 1970s.
At the end of the 1980s a common standard for digital mobile telephony was developed. NMT was the world's first multinational cellular network. At the same time. . NMT was introduced in many other countries and launched the rapid expansion of the mobile phone industry. During the following decade. In 1991 Nokia made agreements to supply GSM networks to nine European countries and by August 1997 Nokia had supplied GSM systems to 59 operators in 31 countries. Opening in 1981. This standard is known as GSM (Global System for Mobile Communications).Nokia Cell phones evolved into the multifaceted platform that is still the basis for Nokia's network infrastructure today. new legislation allowed the Finnish telecommunications authorities to set up a mobile network for car phones that was connected to the public network. The result was Nordic Mobile Telephony (NMT).
Nokia Cell phones New Products .
In 1988. The strategy was to expand rapidly on all fronts.Nokia Cell phones During the 1980s. Nokia was a large television manufacturer and the largest information technology company in the Nordic Countries. Today’s Leader Current Nokia's CEO Jorma Ollila was invited in 1986 by Kari Kairamo. Ollila was Senior Vice President and CFO . Nokia's operations rapidly expanded to new business sectors and products.
after which he became the President of the Mobile Phone Division. which became very popular in Northern Europe and Russia. by Kairamo's leading.Nokia Cell phones (1986-89). In 1987 Nokia launched its first NMT phone. . Mobira Cityman. Nokia created NMT mobile phone standard. In 1981. He became president and CEO of Nokia in 1992.
In 1992 Nokia introduced the predecessor of all its current GSM phones: Nokia 1011. In 1991 the first GSM call was made by Finland's president. So. mobile phones became the main Nokia's business. In 1989 Nokia delivered the first GSM network to Finnish company Radiolinja.Nokia Cell phones The next step was to create GSM networks. But this isn't a problem. after Motorola. Jorma Ollila became the president and CEO of Nokia We don't think that it is necessary to talk a lot about Nokia phones: they are the most popular phones in almost all countries. . And as we have mentioned. because today Nokia takes about 38% of global mobile phone market. Only in the US Nokia takes the second place.
for example. There also are a lot of other innovations from this company. one of the latest is the 5140.Nokia Cell phones Nokia doesn't make only mobile phones: all its handsets are equipped with a range of accessories. Nokia was the first that offered such design element as exchangeable covers: only then other makers added this feature to their handsets. So Nokia is the true leader of today's mobile communications and its market share continues to . world's first GSM phone with Push-To-Talk capability.
Focusing on Telecommunications . We can't forecast that this rise won't stop in the future. but now it looks that Nokia should gain an even bigger market share. nobody knows whether this will happen or not.Nokia Cell phones rise. But. unfortunately.
Despite the depth of the recession. Nokia came to its feet quickly as the company started streamlining its businesses. In 1994. Nokia sold 20 million. In May 1992 Nokia made the strategic decision to divest its non-core operations and focus on telecommunications.000 units. the goal was to sell 500. The company's 2100 series phone was an incredible success. the telecommunications and mobile phones divisions were the supporting pillars of the Nokia.Nokia Cell phones During the deep recession in Finland at the beginning of the 1990s. It has been rumored that a group of businessmen tried to offer Nokia to the Swedish telecom company Ericsson during the recession (1990´s)! .
In general. located in the . the handset consists of 40 percent metals. and 20 percent ceramics and trace materials. telecommunications networks. including mobile phones. Nokia is a world leader in digital technologies. wireless data solutions and multimedia terminals Materials Extraction A cell phone is made up of many materials. 40 percent plastics.Nokia Cell phones Today. The board circuit (also called a printed wiring board).
zinc. LCDs also require the use of glass or plastic. nickel-cadmium (Ni- . beryllium. gold. and other metals. are used to make LCDs. Various liquid crystalline substances. lithiumion (Li-Ion). The manufacturing of these boards requires crude oil for plastic. even after disposal. tantalum. a potentially dangerous substance) or human-made. nickel. rechargeable battery ’s used to power the phone. The liquid crystal display (LCD) is alow power. lead. coltan. Circuit boards are made from mined. The Cell — phones can use several types of batteries: nickel-metal hydride (Ni-MH).Nokia Cell phones handset. raw materials including copper. The contrast between the opaque and transparent (see-through) areas forms visible characters. and sand and limestone for fiberglass. flat-panel display on the front of your phone that shows information and images. either naturally occurring (such as mercury. Many of these materials are known as “persistent toxins” and can stay in the environment for longperiods of time. It becomes opaque (hard to see through) when electric current passes through it. is the “brain” of the cell phone because it controls all of its functions.
zinc.Ni-MH and Ni-Cd batteries contain nickel. all mined from the earth. ground.ManufacturingPlastics and fiberglass are used to make the basic shape of the board . Li-Ion bat-teries use lithium metallic oxide and carbon-based materials. cadmium. Copper is mined. connected with circuits and wires (primarily made of copper) that are soldered to the board and secured with protective glues and coatings. and copper. cobalt. LCDs are manufactured bysandwiching liquid circuit .Nokia Cell phones Cd). in cell phones: — Crude oil is combined with natural gas andchemicals in a processing plant to make plastic. heated. The resulting copper pieces areshipped to a manufacturer where they areformed into wires and sheets. or lead acid.Materials ProcessingMost raw materials must be processed beforemanufacturers can use them to make products. The board is also composed of several electronic components. For example. and treatedwith chemicals and electricity to isolate thepure metal used to make circuit boards andbatteries. which isthen coated with gold plating.
excessive or decorative packaging can be wasteful. can be made from recycled materials. called electrolytes. truck. Batteries consist of two separate parts. touches each electrode. chemical reactions between the electrodes and the electrolytes cause an electric current to flow. or other materials. and provides information. Packaging &Transportation Cell phone parts and the finished products need packaging and transportation to get from one place to another. When an outside source of electricity such as an outlet is applied. identifies contents. made from two different metals. which can contribute to global climate change. Useful Life Unlike other countries. giving batteries their “juice” or power. or rail all require the use of fossil fuels for energy. Transportation by plane. aluminum (from ore). A liquid substance. called electrodes. Some packaging. all of which use energy to produce and can result in waste. such as paper (from trees). While packaging protects products from dam-age. Packaging consumes valuable natural resources. how-ever.Nokia Cell phones crystal between layers of glass or plastic. cell phone companies in the United . plastic (from crude oil in the earth).
and prevents them from ending up in the trash where they can potentially cause environ-mental problems. Always comparison-shop to be sure you get the service and phone that’s right for you. One way to extend the useful life of your phone and prevent waste is to use the same company for continuing phone service. and keeping it out of extreme heat and cold and away from water and other liquids. avoiding dropping it. and electronics manufacturers—accept working . Reuse Many organizations—including recyclers. You can also extend the life of your phone betaking care of it protecting it from damage by storing it in a case. End-of-Life Donating or recycling cell phones when you no longer need or want them extends their useful lives.Nokia Cell phones States sell their own phones. chair-ties. most companies have unique technologies in theirphones that only work in their own networks. Even though regulations now allow consumers to transfer their phone number to a new phone company. which are usually not interchangeable from company to company. This means that switching cell phone companies can mean having to purchase a new phone.
Reuse gives people. or groups can work together to collect used cell phones for shipment to electronics recyclers. Some rechargeable batteries can also be recycled. Recycle Electronics recyclers are springing up every-where! Today. many stores. who could not otherwise afford them. schools. the rate at which cell phones are . community organizations. Plus. and recycling centers accept cell phones for recycling. the recovered materials can be used to make new batteries and stainless steel products. and individuals in need. Check the “Resources” section of this posterior a list of organizations that will accept your phone and accessories for reuse or recycling. When rechargeable batteries are recycled. manufacturers. While some electronics recyclers only accept large shipments.Nokia Cell phones cell phones and offer them to schools. free or reduced cost access to new phones and their accessories. Disposal By 2005. communities. You can also use the Internet or phone book to search for local contacts that recycle and refurbish cell phones. as several retail stores and some communities have started collecting them. it extends the useful lifetime of a phone.
resulting in more than65.” This hand-powered device provides20 minutes of talk time after just three minutes of squeezing a hand-held generator! Other new technologies. Crank Up the Volume A major cell phone manufacturer recently developed a way to recharge cell phone batteries using “muscle power. and other potentially hazardous sub-stances. chemicals. Don’t throw it away! Phones that are throwaway waste energy and result in the loss of valuable resources. are under development and might ultimately replace current battery technology. . It’s free and easy.000 tons of waste! Cell phones that are thrown in the trash end up in landfills (buried in the ground) or incinerators (burned). donate. or trade in your old cell phone. such as hydrogen fuel cells and zinc air and solar-powered batteries. you should always recycle. Because cell phones contain metals.Nokia Cell phones discarded is predicted to exceed 125 million phones each year. These new alternatives will conserve natural resources and reduce waste. plastics.
each of which has impacts on the environment. including design. To identify the total environmental impact of a product it is necessary to do a life cycle analysis. raw material extraction. In order to trace what goes into making a cell phone. and assembly. and obtaining each one of those materials involves a different series of inputs. and its final disposal. from its birth. To examine how much a cell phone impacts the environment. through its use. material production. Raw materials come from many different sources. here are the components of a typical phone: . part production. it is necessary to account for all the inputs and outputs throughout the life cycle of the phone. outputs and processes.Nokia Cell phones Life Cycle Analysis Manufacturing a product can be very complex.
Case: the plastic housing that contains all the other components 2. 4. usually plastic 5. which also found in computers and most other electronic devices. Printed Wiring Board: The green boards. Keypad. Microphone and Speaker . including all the chips and other electronic components mounted on them.Nokia Cell phones The cell phone is composed of the eight following components: 1. Display: usually a LCD (liquid crystal display) screen where all the information appears 3.
." In an inventory analysis. product manufacture and assembly. beginning with what product is composed of. including the energy and material associated with materials extraction. The purpose of the inventory analysis is to quantify what comes in and what goes out. use and disposal and the environmental emissions that result. where they go. distribution. Adapter (not pictured here) This is the first stage of a life cycle analysis. and the inputs and outputs related to those component materials during their lifetime. the goal is to examine all the inputs and outputs in a product's life cycle. where those materials came from. Antenna 7. such as the electricity used to charge the battery. which is called an "inventory analysis. Battery 8. It is also necessary to include the inputs and outputs during the product's use.Nokia Cell phones 6.
the major purpose of the analysis is to evaluate.Nokia Cell phones From Graedel and Alleby p. how the product affects the environment. once the inputs and outputs are quantified. Once its . the life cycle analysis generates a number that represents how much the environment is affected. However. in which the environmental impacts identified in the previous stage are enumerated. throughout its lifecycle. Once the environmental impacts of all the inputs and outputs of a product's lifecycle are analyzed. such as the environmental impacts of generating energy for the processes and the hazardous wastes emitted in the manufacturing process. 109 The next stage of a life cycle analysis is the impact analysis.
For example. . This process is also called design for environment. conservation of energy or water in the manufacturing process will reduce the environmental impacts of that process. or green design. The change is then made in the inventory analysis to recalculate its total environmental impact. Substituting a less hazardous chemical for a more toxic one would also reduce the impact.Nokia Cell phones general environmental impact is calculated. the next step is to conduct an improvement analysis to see how impact of the product on the environment.
5 X5. Or 352. about 18 chips. The inputs and outputs for manufacturing these chips are: Input Output 70.5 pounds of 352.5 pounds of water water (200 -400) .Nokia Cell phones Cell Phone Inventory Analysis Circled in yellow above are all the computer chips in the cell phone that require significant processing in their manufacture.
and there are environmental impacts associated with disposal of cell phones. and the energy used during its lifetime to recharge the battery. Consumer .8 pounds of chemicals 0.Nokia Cell phones Pounds are used in an average 5 minute shower 3.027 percent likely will be from cell phones in 2005. including its plastic case.16 X 5. a much shorter period than the lifecycle of older phones. and this is expected to grow.5 pounds of energy Varies according to how energy is generated 0. or 0. usually in water solution possibly treated There are additional inputs and outputs associated with the manufacturing of each of the other components of the cell phone.5X5 or 17. antenna.8 and 4 percent of the municipal waste stream in Europe and the US is comprised of consumer electronics. Consumers use cell phones for an average of 18 months before dispose of them. its battery.8 pounds of chemicals. Between 0. 0.
for example. Seventy percent of obsolete cell phones are stockpiled in closets and shelves instead of thrown away. have a high environmental impact relative to their weight. Given the ubiquity and short lifetimes of cell phones. The energy used in producing nine or ten computers is enough to produce an automobile. do not require the level of purity and sophistication of materials as a microchip. Computer chips. This is due to the fact that making very pure. For every gram of a microchip. it is likely that they do a significant impact on the environment .Nokia Cell phones electronics are responsible for 40 percent of the lead in this stream. while made with heavy materials. 630 grams of fossil fuels are used. organized and hence low entropy structures from high entropy materials require large energy inputs. whereas for every gram of an automobile. Automobiles. only 2 grams of fossil fuels are used.
Lithium-ion (BLC-2) Extended Battery for Nokia 1260. 850 mAh. 1261. Lithium-ion .Nokia Cell phones Batteries used in cell phones Nokia Cell Phone Batteries Nokia 1260 (compatible models: 1260. 1221) OEM Extended Battery for Nokia 1260. 1200 mAh.
Lithium-ion (BLC-2) Nokia 2270. 850 mAh. Lithium-ion (BL-5C) Nokia 3100 (compatible models: 3100. 2285 (compatible models: 2270. 2275 and 2285. Lithium-ion. Lithium-ion . 3361) Extended Battery for Nokia 3360. 900 mAh. 3520) OEM Extended Battery for Nokia 3560. NiMH (BMC-3) Nokia 2260 (compatible models: 2260) Extended Battery for Nokia 2260. 3120) OEM Standard Battery for Nokia 3100. 900 mAh. 850 mAh. 2285) OEM Standard Battery for Nokia 2270. 1200 mAh. 1200 mAh.Nokia Cell phones OEM Extended Battery for Nokia 1260. Lithium-ion OEM Extended Battery for Nokia 3390/3395. Lithium-ion (BL-5C) Nokia 3285 (compatible models: 3285) Super Extra Battery for Nokia 3285. Lithium-ion (BLD-3) Nokia 3560 (compatible models: 3560. 850 mAh. 780 mAh. 900 mAh. Lithium-ion OEM Extended Battery for Nokia 3360. Lithium-ion (BLC-2) OEM Extended Battery for Nokia 3360. 3395) OEM Extended Battery for Nokia 3390/3395. 780 mAh. 850 mAh. 3205. 2275. Vibrational Nokia 3200 (compatible models: 3200. PM3205) OEM Standard Battery for Nokia 3200. Lithium-ion OEM Extended Battery for Nokia 2260. NiMH (BMC-3) Nokia 3390 (compatible models: 3390. 850 mAh. NiMH (BMC-3) Nokia Music Phone (compatible models: 3300) OEM Standard Battery for Nokia Music Phone 3300. 1800 mAh. Lithium-ion (BLD-3) Nokia 3360 (compatible models: 3360. Lithiumion (BLC-2) Extended Battery for Nokia 3390/3395. 1200 mAh. NiMH (BMC-3) OEM Extended Battery for Nokia 2260. 850 mAh. 900 mAh. 2275.
3595IM) OEM Extended Battery for Nokia 3595. 850 mAh. 1800 mAh. 6160) Super Extra Battery for Nokia 5100/6100 series. 6120i. 6015i. 1070 mAh. . Lithium-ion OEM Extended Battery for Nokia 6010. 6160m. 3588i and 3589i. Lithium-ion. 3588i. 850 mAh. 3585 (compatible models: 3570. 5185. 6185. 6110. 6015i (compatible models: 6015i. 5185i. 3589 (compatible models: 3586i. 3620. 5120. 6160i. 5170i. 5170. 5180. 6190. 850 mAh. 6019i . Lithium-ion (BL-6C) Nokia 6100 Series (compatible models: 6120. 850 mAh. 6225. 6130. 6200.Nokia Cell phones (BLC-2) Nokia 3570. Lithium-ion (BLC-2) Nokia 3590 (compatible models: 3590) OEM Extended Battery for Nokia 3590. 6161i. 5165. 3588. Lithiumion (BL-5C) Nokia 5100 Series (compatible models: 5160. 6180. 6019i) OEM Standard Battery for Nokia 6016i. Vibrational Nokia 6010 (compatible models: 6010) OEM Extended Battery for Nokia 6010. Lithium-ion (BLC-2) Nokia 3600 Series (compatible models: 3660. Lithium-ion. 3585i) OEM Extended Battery for Nokia 3570 and 3585. 3585. 6162i. 1200 mAh. 6161. 1800 mAh. 5125. 850 mAh. 3600. PM6225. 6150. 6015. 3650) OEM Standard Battery for Nokia 3600 Series. Vibrational Nokia 6200 (compatible models: 6220. 5190. Lithium-ion (BLC-2) Nokia 3586. 5120i) Super Extra Battery for Nokia 5100/6100 series. 850 mAh. 6162. Lithium-ion (BLC-2) Nokia 3595 (compatible models: 3595. 3589i) OEM Extended Battery for Nokia 3586i. 6016i. NiMH (BMC-3) Nokia 6016i. Lithium-ion (BLC-2) Extended Battery for Nokia 6010. 900 mAh. 6162m.
7190) Super Extra Battery for Nokia 5100/6100/7100 Series. Lithium-ion. Lithium-ion.Nokia Cell phones 6200IM) OEM Standard Battery for Nokia 6200. 850 mAh. 6590i) OEM Standard Battery for Nokia 6590. 7250. 750 mAh. 750 mAh. Lithiumion (BLB-3) Nokia 6310 (compatible models: 6310i) Super Extra Battery for Nokia 6310. 6600) OEM Standard Battery for Nokia 6620. Lithium-ion (BLC-2) Nokia 6820 (compatible models: 6820) OEM Standard Battery for Nokia 6820. Vibrational Nokia 6590 (compatible models: 6590. 6370. 900 mAh. 7250. 780 mAh. Lithium-ion (BLD-3) Nokia 6300 Series (compatible models: 6360. 7250i) OEM Standard Battery for Nokia 7210. 6610) OEM Standard Battery for Nokia 6560/6610. Vibrational Nokia 7210 (compatible models: 7210. 1800 mAh. Lithium-ion (BLB-2) Nokia 6560. 850 mAh. Lithium-ion (BL-5C) Nokia 7100 Series (compatible models: 7110. 780 mAh. Lithium-ion (BL-5C) Nokia 6800 (compatible models: 6800) OEM Extended Battery for Nokia 6800. 850 mAh. 1800 mAh. 6340i. 6340. 780 mAh. 6610 (compatible models: 6560. Lithiumion (BLD-3) Nokia 8260 (compatible models: 8260) . Lithiumion (BLB-2) OEM Extended Battery for Nokia 6300 Series. 7160. 6385) OEM Standard Battery for Nokia 6300 series. Lithiumion (BLD-3) Nokia 6620 (compatible models: 6620.
1200 mAh. Lithium-ion (BLB-3) Nokia 8290 (compatible models: 8210. Lithiumion (BLB-2) OEM Extended Battery for Nokia 8260." However. Lithium-ion (BLB-2) OEM Extended Battery for Nokia 8265. 8265i) OEM Standard Battery for Nokia 8265. 750 mAh. 918P) Extended Battery for Nokia 918.Nokia Cell phones OEM Standard Battery for Nokia 8200 series. 750 mAh. 8290. 8270) OEM Standard Battery for Nokia 8200 series. 918plus. Lithiumion (BLB-2) Nokia 8390 (compatible models: 8390) OEM Standard Battery for Nokia 8390. 900 mAh. 900 mAh. 750 mAh. 750 mAh. Lithium-ion (BLB-3) Nokia 8265 (compatible models: 8265. NiMH Batteries used in Nokia Cell Phones NiMH Batteries Nickel Metal Hydride cell phone battery products are less affected by "memory effect. long storage periods . 8890. Lithium-ion (BLB-2) Nokia 918 (compatible models: 918.
. used on the same phone. Li-Ion Batteries Lithium Ion cellular phone batteries deliver more energy per unit (known as "energy density") than Nickel Metal Hydride (NiMH) or Nickel Cadmium (NiCD).Nokia Cell phones will result in a temporary discharge of power. In addition. • Global mobile subscribers grew to 1. Most manufacturers recommend "conditioning" at least once per month. Lithium could deliver substantially more talk/standby time than NiMH or NiCD. 2004-year of records Record breaking year for the mobile device industry. Lithium batteries are generally lighter than NiMH or NiCD batteries of the same capacity.7 billion. In other words.
Nokia Cell phones • Higher than ever volumes estimated: 643 million units. • Strong upgrade market (camera.7 million units • Renewed product portfolio: 36 products announced • Growth in the infrastructure business after a challenging period . • Boom in the growth markets. Nokia responds rapidly to shifts in the mobile device industry. color screen). • Nokia volumes to reach record 207.
% Earning Per Share . diluted.75 ---7 Net debt to equity (gearing).8 0.70 17 0.key figures 2004 2004 2003 Change % Net sales (EUR millions) 29267 29465 -1* Operating Profit (EUR millions) 4330 5011 -14 Operating Margin. EUR 14. % -78 -71 ---- R & D (EUR million) 3733 3760 -1 Personnel (year –ended) 55505 51359 8 .Nokia Cell phones Nokia.
Nokia Cell phones Total Net sales EUR 29267 millions in 2004 NET SALES BY NOKIA 31500 31000 30500 EURO MN 30000 29500 29000 28500 28000 2000 2001 2002 2003 2004 YEARS SALES .
Nokia Cell phones Net sales by a country in 2004 (EUR millions) Countries Sales USA China UK Germany India Brazil Russia UAE Italy Spain 3416 2660 2261 1730 1364 1091 938 909 848 768 .
team and project bonuses paid to over 45000 employees Continued Investments in personnel development • Total training cost over EUR 90 million in 2004 .Nokia Cell phones Strong Nokia Team 55505 Employees at the end of 2004 (51359 end of (2003) Net increase of4146 people • 75% in production • 25% in R&D • 20% In Finland Total Bonuses and incentives paid for 2004: EUR 456 million • Connecting people bonus paid to nokia employees total EUR 67 million • Personnel.
EUR 50 million related to nokia learning centers Nokia Cell Phones launched in 2004 9500 6260 2650 6255 1108 6630 7270 7260 6015i 7710 6651 2112 6620 7610 6670 2651 3125 3220 7280 6012 7210 .Nokia Cell phones • Incl.
Nokia Cell phones Nokia top 5 Priorities Great products Improve customer satisfaction Improve R&D effectiveness Better align Demand supply Network Drive Nokia End to End advantage .
Nokia Cell phones Conclusion During the preparation of our project. In such a competitive and developing sector. mobile handset has simultaneously evolved from just being a communication device to an entertainment device. In near future. internet surfing. . Thus. Nokia example aptly shows the importance of product innovation as one of its major factors behind overall success. the cellular communications have changed. During last few years. we found the innumerable factors favoring Nokia for being a leading player in the mobile handset market. music download and playing. Nokia is definitely sure to shift from “Connecting People” to “Entertaining People”. camera and games are going to be the major thrust areas for revenues.
google.net .Nokia Cell phones Bibliography www.com www.nokiainfo.nokia.com www.
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