Nokia cell phones

Introduction

Nokia's history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful.

Nokia's products were exported first to Russia and then to the UK and France. The Nokia factory attracted a large workforce and a small community grew up around it. A

Nokia Cell phones

community called Nokia still exists on the riverbank of Emäkoski in southern Finland.

Paper was the Beginning

Nokia was founded in 1864 (1865) near the Nokia river in Finland. There were a lot of forests, rivers and lakes: it was Finland's national pride. So such conditions allowed to paper industry to rise. A Finnish engineer Fredrik Idestam became one of the businessmen in this industry. Unfortunately, he didn't have enough experience in this business so he acquired technology from Germans. Idestam visited one paper manufacturing plant in Germany. Its owner has developed the technology for years and kept it

Nokia Cell phones

as a very big secret. But Idestam convinced workers to show him the plant. They made a real exhibition for Finnish engineer. When the plant owner saw this he was frustrated and threw the "guest" out. But this wasn’t a problem, because Idestam saw everything he needed.

When Idestam came back to Finland, he created his own paper manufacturing plant. After a few years, in 1867, he presented his wood pulp invention in the Paris Wood Exposition and was awarded a Bronze Medal. After this everyone knew Nokia, so Idestam started putting Nokia brand on all products. And when company started offering some new products after a few years, Idestam was still putting the brand on all of them. Today's marketing specialists even added Idestam's innovation to manuals. But not all Idestam's actions very innovatory. When his sonin-law Gustaf Fogelholm (who became Nokia's president in 1895) decided to start the power generation business, Fredrik Idestam was the main opponent of this idea. But Gustaf won

Nokia Cell phones
against his father-in-law and established the first power plant in 1903 and second in 1913.

Expanding to electronics

After World War II the Finnish Rubber Works bought the majority of the Finnish Cable Works shares. The Finnish Cable Works was a company that had grown quickly due to the increasing need for power transmission and telegraph and telephone networks. Gradually the ownership of the

when the Nokia Group was formed. Kairamo had gained experience by working in the USA.Nokia Cell phones Rubber Works and the Cable Works companies consolidated. The Finnish Cable Works had manufactured cables for telegraph and telephone networks and in the 1960 they established the Cable Works Electronics department. He wanted to handle things "off the record" through unofficial meetings. Kairamo was also keener on appearing in . and unlike his predecessors who leaned towards Soviet Union. In 1967 the companies were merged to form the Nokia Group. he was strongly western-oriented. At this time the seeds of Nokia's global success in telecommunications were planted. Compared to his predecessors. In 1977 Kari Kairamo became Nokia's president. Electronics generated three percent of the Group's net sales and provided work for 460 people. and considered personal relationships particularly important. In 1967.

Kari Kairamo was a charismatic and emphatic leader who liked to mingle with people. however. which he became Chairman of. as it turned out. Under Kairamo's leadership. Consumer electronics became Nokia's main business in 1987. . the emphasis was on electronics and power generation. tragically exhausted in 1988 when Nokia was heading to financial doldrums due to loss-making and businesses that were just too diverse. Nokia made a few large-scale acquisitions (televisions and computers). In 1986. Kairamo restructured the corporate governance by establishing a new internal Board of Directors. His enormous energy was. which were not without risks. Kairamo strived to make the company more international and turn its gaze on Europe.Nokia Cell phones public. During Kairamo's era. however.

which was equipped with high-level computer language and Intel microprocessors gradually . the majority of telephone exchanges were electro-mechanical analog switches. This was the beginning of Nokia’s journey into telecommunications. In the early 1970s. Nokia DX 200. Nokia began developing the digital switch (Nokia DX 200) which became a success.Nokia Cell phones The Journey into Telecommunications Nokia´s Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960´s.

. new legislation allowed the Finnish telecommunications authorities to set up a mobile network for car phones that was connected to the public network. Opening in 1981. This standard is known as GSM (Global System for Mobile Communications). At the same time. The result was Nordic Mobile Telephony (NMT).Nokia Cell phones evolved into the multifaceted platform that is still the basis for Nokia's network infrastructure today. At the end of the 1980s a common standard for digital mobile telephony was developed. In 1991 Nokia made agreements to supply GSM networks to nine European countries and by August 1997 Nokia had supplied GSM systems to 59 operators in 31 countries. NMT was introduced in many other countries and launched the rapid expansion of the mobile phone industry. NMT was the world's first multinational cellular network. During the following decade.

Nokia Cell phones New Products .

Nokia's operations rapidly expanded to new business sectors and products.Nokia Cell phones During the 1980s. Today’s Leader Current Nokia's CEO Jorma Ollila was invited in 1986 by Kari Kairamo. In 1988. Ollila was Senior Vice President and CFO . The strategy was to expand rapidly on all fronts. Nokia was a large television manufacturer and the largest information technology company in the Nordic Countries.

He became president and CEO of Nokia in 1992. Mobira Cityman. Nokia created NMT mobile phone standard. In 1987 Nokia launched its first NMT phone. which became very popular in Northern Europe and Russia. . after which he became the President of the Mobile Phone Division. In 1981. by Kairamo's leading.Nokia Cell phones (1986-89).

But this isn't a problem. And as we have mentioned. after Motorola. In 1992 Nokia introduced the predecessor of all its current GSM phones: Nokia 1011. In 1991 the first GSM call was made by Finland's president. mobile phones became the main Nokia's business. .Nokia Cell phones The next step was to create GSM networks. Only in the US Nokia takes the second place. because today Nokia takes about 38% of global mobile phone market. In 1989 Nokia delivered the first GSM network to Finnish company Radiolinja. So. Jorma Ollila became the president and CEO of Nokia We don't think that it is necessary to talk a lot about Nokia phones: they are the most popular phones in almost all countries.

for example. one of the latest is the 5140. Nokia was the first that offered such design element as exchangeable covers: only then other makers added this feature to their handsets. world's first GSM phone with Push-To-Talk capability. So Nokia is the true leader of today's mobile communications and its market share continues to .Nokia Cell phones Nokia doesn't make only mobile phones: all its handsets are equipped with a range of accessories. There also are a lot of other innovations from this company.

nobody knows whether this will happen or not. unfortunately. But. We can't forecast that this rise won't stop in the future. but now it looks that Nokia should gain an even bigger market share. Focusing on Telecommunications .Nokia Cell phones rise.

Despite the depth of the recession. In May 1992 Nokia made the strategic decision to divest its non-core operations and focus on telecommunications. the goal was to sell 500.Nokia Cell phones During the deep recession in Finland at the beginning of the 1990s. The company's 2100 series phone was an incredible success. Nokia came to its feet quickly as the company started streamlining its businesses.000 units. It has been rumored that a group of businessmen tried to offer Nokia to the Swedish telecom company Ericsson during the recession (1990´s)! . In 1994. the telecommunications and mobile phones divisions were the supporting pillars of the Nokia. Nokia sold 20 million.

the handset consists of 40 percent metals. including mobile phones. The board circuit (also called a printed wiring board). Nokia is a world leader in digital technologies.Nokia Cell phones Today. telecommunications networks. wireless data solutions and multimedia terminals Materials Extraction A cell phone is made up of many materials. 40 percent plastics. located in the . In general. and 20 percent ceramics and trace materials.

Nokia Cell phones handset. The Cell — phones can use several types of batteries: nickel-metal hydride (Ni-MH). Various liquid crystalline substances. Circuit boards are made from mined. flat-panel display on the front of your phone that shows information and images. coltan. and sand and limestone for fiberglass. The manufacturing of these boards requires crude oil for plastic. beryllium. and other metals. nickel-cadmium (Ni- . are used to make LCDs. Many of these materials are known as “persistent toxins” and can stay in the environment for longperiods of time. rechargeable battery ’s used to power the phone. is the “brain” of the cell phone because it controls all of its functions. zinc. a potentially dangerous substance) or human-made. gold. It becomes opaque (hard to see through) when electric current passes through it. The liquid crystal display (LCD) is alow power. lithiumion (Li-Ion). tantalum. LCDs also require the use of glass or plastic. The contrast between the opaque and transparent (see-through) areas forms visible characters. nickel. either naturally occurring (such as mercury. even after disposal. raw materials including copper. lead.

Materials ProcessingMost raw materials must be processed beforemanufacturers can use them to make products. The resulting copper pieces areshipped to a manufacturer where they areformed into wires and sheets. ground. which isthen coated with gold plating. zinc.Ni-MH and Ni-Cd batteries contain nickel. For example. cadmium. connected with circuits and wires (primarily made of copper) that are soldered to the board and secured with protective glues and coatings. in cell phones: — Crude oil is combined with natural gas andchemicals in a processing plant to make plastic. LCDs are manufactured bysandwiching liquid circuit .ManufacturingPlastics and fiberglass are used to make the basic shape of the board . The board is also composed of several electronic components. all mined from the earth. heated.Nokia Cell phones Cd). Copper is mined. cobalt. Li-Ion bat-teries use lithium metallic oxide and carbon-based materials. or lead acid. and treatedwith chemicals and electricity to isolate thepure metal used to make circuit boards andbatteries. and copper.

or other materials. Some packaging. chemical reactions between the electrodes and the electrolytes cause an electric current to flow. and provides information. excessive or decorative packaging can be wasteful. plastic (from crude oil in the earth). A liquid substance. Transportation by plane. can be made from recycled materials. truck.Nokia Cell phones crystal between layers of glass or plastic. While packaging protects products from dam-age. When an outside source of electricity such as an outlet is applied. all of which use energy to produce and can result in waste. Useful Life Unlike other countries. called electrolytes. aluminum (from ore). which can contribute to global climate change. or rail all require the use of fossil fuels for energy. identifies contents. made from two different metals. giving batteries their “juice” or power. Batteries consist of two separate parts. such as paper (from trees). Packaging consumes valuable natural resources. how-ever. Packaging &Transportation Cell phone parts and the finished products need packaging and transportation to get from one place to another. cell phone companies in the United . called electrodes. touches each electrode.

avoiding dropping it. chair-ties. Always comparison-shop to be sure you get the service and phone that’s right for you. most companies have unique technologies in theirphones that only work in their own networks.Nokia Cell phones States sell their own phones. and electronics manufacturers—accept working . and prevents them from ending up in the trash where they can potentially cause environ-mental problems. End-of-Life Donating or recycling cell phones when you no longer need or want them extends their useful lives. You can also extend the life of your phone betaking care of it protecting it from damage by storing it in a case. and keeping it out of extreme heat and cold and away from water and other liquids. which are usually not interchangeable from company to company. Even though regulations now allow consumers to transfer their phone number to a new phone company. One way to extend the useful life of your phone and prevent waste is to use the same company for continuing phone service. This means that switching cell phone companies can mean having to purchase a new phone. Reuse Many organizations—including recyclers.

it extends the useful lifetime of a phone. When rechargeable batteries are recycled. the recovered materials can be used to make new batteries and stainless steel products.Nokia Cell phones cell phones and offer them to schools. community organizations. free or reduced cost access to new phones and their accessories. and recycling centers accept cell phones for recycling. and individuals in need. the rate at which cell phones are . manufacturers. You can also use the Internet or phone book to search for local contacts that recycle and refurbish cell phones. Plus. Reuse gives people. communities. Some rechargeable batteries can also be recycled. Disposal By 2005. or groups can work together to collect used cell phones for shipment to electronics recyclers. schools. who could not otherwise afford them. Check the “Resources” section of this posterior a list of organizations that will accept your phone and accessories for reuse or recycling. as several retail stores and some communities have started collecting them. Recycle Electronics recyclers are springing up every-where! Today. many stores. While some electronics recyclers only accept large shipments.

These new alternatives will conserve natural resources and reduce waste. are under development and might ultimately replace current battery technology. such as hydrogen fuel cells and zinc air and solar-powered batteries. resulting in more than65.” This hand-powered device provides20 minutes of talk time after just three minutes of squeezing a hand-held generator! Other new technologies.Nokia Cell phones discarded is predicted to exceed 125 million phones each year. Because cell phones contain metals. . donate. or trade in your old cell phone. It’s free and easy. Crank Up the Volume A major cell phone manufacturer recently developed a way to recharge cell phone batteries using “muscle power. plastics. you should always recycle. chemicals. and other potentially hazardous sub-stances.000 tons of waste! Cell phones that are thrown in the trash end up in landfills (buried in the ground) or incinerators (burned). Don’t throw it away! Phones that are throwaway waste energy and result in the loss of valuable resources.

raw material extraction.Nokia Cell phones Life Cycle Analysis Manufacturing a product can be very complex. part production. here are the components of a typical phone: . and obtaining each one of those materials involves a different series of inputs. and its final disposal. from its birth. To examine how much a cell phone impacts the environment. including design. To identify the total environmental impact of a product it is necessary to do a life cycle analysis. each of which has impacts on the environment. In order to trace what goes into making a cell phone. outputs and processes. material production. Raw materials come from many different sources. through its use. it is necessary to account for all the inputs and outputs throughout the life cycle of the phone. and assembly.

Nokia Cell phones The cell phone is composed of the eight following components: 1. Microphone and Speaker . Display: usually a LCD (liquid crystal display) screen where all the information appears 3. Keypad. which also found in computers and most other electronic devices. Case: the plastic housing that contains all the other components 2. Printed Wiring Board: The green boards. including all the chips and other electronic components mounted on them. 4. usually plastic 5.

Battery 8. which is called an "inventory analysis. The purpose of the inventory analysis is to quantify what comes in and what goes out." In an inventory analysis. beginning with what product is composed of. where they go. It is also necessary to include the inputs and outputs during the product's use. where those materials came from. distribution. product manufacture and assembly. the goal is to examine all the inputs and outputs in a product's life cycle. . such as the electricity used to charge the battery. Antenna 7. and the inputs and outputs related to those component materials during their lifetime. use and disposal and the environmental emissions that result. including the energy and material associated with materials extraction. Adapter (not pictured here) This is the first stage of a life cycle analysis.Nokia Cell phones 6.

how the product affects the environment. throughout its lifecycle. the major purpose of the analysis is to evaluate. Once the environmental impacts of all the inputs and outputs of a product's lifecycle are analyzed. Once its . 109 The next stage of a life cycle analysis is the impact analysis. in which the environmental impacts identified in the previous stage are enumerated.Nokia Cell phones From Graedel and Alleby p. However. once the inputs and outputs are quantified. such as the environmental impacts of generating energy for the processes and the hazardous wastes emitted in the manufacturing process. the life cycle analysis generates a number that represents how much the environment is affected.

or green design.Nokia Cell phones general environmental impact is calculated. Substituting a less hazardous chemical for a more toxic one would also reduce the impact. This process is also called design for environment. The change is then made in the inventory analysis to recalculate its total environmental impact. . conservation of energy or water in the manufacturing process will reduce the environmental impacts of that process. the next step is to conduct an improvement analysis to see how impact of the product on the environment. For example.

5 pounds of water water (200 -400) .Nokia Cell phones Cell Phone Inventory Analysis Circled in yellow above are all the computer chips in the cell phone that require significant processing in their manufacture. about 18 chips.5 pounds of 352.5 X5. Or 352. The inputs and outputs for manufacturing these chips are: Input Output 70.

027 percent likely will be from cell phones in 2005. and there are environmental impacts associated with disposal of cell phones. Consumer .5 pounds of energy Varies according to how energy is generated 0. including its plastic case. antenna.8 pounds of chemicals 0. its battery.Nokia Cell phones Pounds are used in an average 5 minute shower 3. a much shorter period than the lifecycle of older phones. Consumers use cell phones for an average of 18 months before dispose of them. and the energy used during its lifetime to recharge the battery.8 pounds of chemicals. 0.16 X 5. Between 0.5X5 or 17. and this is expected to grow. or 0. usually in water solution possibly treated There are additional inputs and outputs associated with the manufacturing of each of the other components of the cell phone.8 and 4 percent of the municipal waste stream in Europe and the US is comprised of consumer electronics.

Seventy percent of obsolete cell phones are stockpiled in closets and shelves instead of thrown away. organized and hence low entropy structures from high entropy materials require large energy inputs. it is likely that they do a significant impact on the environment .Nokia Cell phones electronics are responsible for 40 percent of the lead in this stream. do not require the level of purity and sophistication of materials as a microchip. For every gram of a microchip. 630 grams of fossil fuels are used. only 2 grams of fossil fuels are used. have a high environmental impact relative to their weight. Automobiles. for example. whereas for every gram of an automobile. Computer chips. while made with heavy materials. This is due to the fact that making very pure. The energy used in producing nine or ten computers is enough to produce an automobile. Given the ubiquity and short lifetimes of cell phones.

1261. Lithium-ion . Lithium-ion (BLC-2) Extended Battery for Nokia 1260. 1200 mAh. 850 mAh. 1221) OEM Extended Battery for Nokia 1260.Nokia Cell phones Batteries used in cell phones Nokia Cell Phone Batteries Nokia 1260 (compatible models: 1260.

850 mAh. 900 mAh. 850 mAh. 3520) OEM Extended Battery for Nokia 3560. NiMH (BMC-3) OEM Extended Battery for Nokia 2260. 850 mAh. NiMH (BMC-3) Nokia Music Phone (compatible models: 3300) OEM Standard Battery for Nokia Music Phone 3300. 3120) OEM Standard Battery for Nokia 3100. 1800 mAh. 3395) OEM Extended Battery for Nokia 3390/3395. Lithiumion (BLC-2) Extended Battery for Nokia 3390/3395. 900 mAh. 3361) Extended Battery for Nokia 3360. Lithium-ion OEM Extended Battery for Nokia 2260.Nokia Cell phones OEM Extended Battery for Nokia 1260. 850 mAh. 2275. Lithium-ion OEM Extended Battery for Nokia 3390/3395. 3205. PM3205) OEM Standard Battery for Nokia 3200. 900 mAh. Lithium-ion (BLC-2) Nokia 2270. Lithium-ion (BLC-2) OEM Extended Battery for Nokia 3360. Vibrational Nokia 3200 (compatible models: 3200. 780 mAh. 780 mAh. 850 mAh. NiMH (BMC-3) Nokia 2260 (compatible models: 2260) Extended Battery for Nokia 2260. Lithium-ion. 1200 mAh. 1200 mAh. 2285) OEM Standard Battery for Nokia 2270. 2275 and 2285. 850 mAh. 900 mAh. Lithium-ion OEM Extended Battery for Nokia 3360. Lithium-ion (BLD-3) Nokia 3560 (compatible models: 3560. Lithium-ion (BLD-3) Nokia 3360 (compatible models: 3360. Lithium-ion . 2275. Lithium-ion (BL-5C) Nokia 3100 (compatible models: 3100. Lithium-ion (BL-5C) Nokia 3285 (compatible models: 3285) Super Extra Battery for Nokia 3285. 1200 mAh. NiMH (BMC-3) Nokia 3390 (compatible models: 3390. 2285 (compatible models: 2270.

850 mAh. 1200 mAh. 6162. 6225. Lithium-ion (BLC-2) Nokia 3586. Vibrational Nokia 6200 (compatible models: 6220. 6015. 6160m. 3585 (compatible models: 3570. 3588i and 3589i. 1070 mAh. 3595IM) OEM Extended Battery for Nokia 3595. 850 mAh. 6162m. 3600. 6160) Super Extra Battery for Nokia 5100/6100 series. Lithium-ion (BLC-2) Extended Battery for Nokia 6010. 6015i. 6190. 5120i) Super Extra Battery for Nokia 5100/6100 series. Lithium-ion. 6130. Lithium-ion OEM Extended Battery for Nokia 6010. 6160i. 6180. 5190. Lithium-ion (BLC-2) Nokia 3590 (compatible models: 3590) OEM Extended Battery for Nokia 3590. 6120i. 5120. 3589i) OEM Extended Battery for Nokia 3586i. 5185. 3585i) OEM Extended Battery for Nokia 3570 and 3585. 5165. Lithium-ion (BLC-2) Nokia 3600 Series (compatible models: 3660. 5180. PM6225. 5170. 6015i (compatible models: 6015i. 6200. 3650) OEM Standard Battery for Nokia 3600 Series. 850 mAh. 5185i. 1800 mAh. 3585. Vibrational Nokia 6010 (compatible models: 6010) OEM Extended Battery for Nokia 6010. 3588. 3589 (compatible models: 3586i. Lithium-ion (BLC-2) Nokia 3595 (compatible models: 3595. 5170i. 3620. 850 mAh. 6162i. 6161i. . 1800 mAh. 6161. 5125.Nokia Cell phones (BLC-2) Nokia 3570. Lithium-ion (BL-6C) Nokia 6100 Series (compatible models: 6120. Lithium-ion. 850 mAh. 6019i) OEM Standard Battery for Nokia 6016i. NiMH (BMC-3) Nokia 6016i. Lithiumion (BL-5C) Nokia 5100 Series (compatible models: 5160. 3588i. 850 mAh. 6016i. 6110. 6185. 900 mAh. 6150. 6019i .

6370. 6590i) OEM Standard Battery for Nokia 6590. 850 mAh. 780 mAh. Lithiumion (BLD-3) Nokia 6620 (compatible models: 6620. Lithiumion (BLD-3) Nokia 8260 (compatible models: 8260) . Lithium-ion (BL-5C) Nokia 7100 Series (compatible models: 7110. Lithiumion (BLB-2) OEM Extended Battery for Nokia 6300 Series. 1800 mAh. 750 mAh. Lithium-ion. 7160. 1800 mAh. Lithium-ion (BL-5C) Nokia 6800 (compatible models: 6800) OEM Extended Battery for Nokia 6800. 6385) OEM Standard Battery for Nokia 6300 series. 6610 (compatible models: 6560. Lithium-ion (BLC-2) Nokia 6820 (compatible models: 6820) OEM Standard Battery for Nokia 6820. Vibrational Nokia 6590 (compatible models: 6590. 7250i) OEM Standard Battery for Nokia 7210.Nokia Cell phones 6200IM) OEM Standard Battery for Nokia 6200. 850 mAh. 7250. Vibrational Nokia 7210 (compatible models: 7210. Lithium-ion (BLB-2) Nokia 6560. 780 mAh. 6610) OEM Standard Battery for Nokia 6560/6610. 780 mAh. Lithium-ion (BLD-3) Nokia 6300 Series (compatible models: 6360. 6340. 7190) Super Extra Battery for Nokia 5100/6100/7100 Series. Lithiumion (BLB-3) Nokia 6310 (compatible models: 6310i) Super Extra Battery for Nokia 6310. 750 mAh. 900 mAh. 6600) OEM Standard Battery for Nokia 6620. 6340i. 850 mAh. Lithium-ion. 7250.

NiMH Batteries used in Nokia Cell Phones NiMH Batteries Nickel Metal Hydride cell phone battery products are less affected by "memory effect. 750 mAh. 750 mAh. 8890. 750 mAh. Lithium-ion (BLB-2) OEM Extended Battery for Nokia 8265. Lithium-ion (BLB-2) Nokia 918 (compatible models: 918.Nokia Cell phones OEM Standard Battery for Nokia 8200 series. 8265i) OEM Standard Battery for Nokia 8265. Lithium-ion (BLB-3) Nokia 8265 (compatible models: 8265. long storage periods . 8290. 918P) Extended Battery for Nokia 918. 750 mAh. 1200 mAh. 900 mAh. 8270) OEM Standard Battery for Nokia 8200 series. Lithiumion (BLB-2) OEM Extended Battery for Nokia 8260. Lithium-ion (BLB-3) Nokia 8290 (compatible models: 8210. 918plus. 900 mAh. Lithiumion (BLB-2) Nokia 8390 (compatible models: 8390) OEM Standard Battery for Nokia 8390." However.

2004-year of records Record breaking year for the mobile device industry.Nokia Cell phones will result in a temporary discharge of power.7 billion. Lithium could deliver substantially more talk/standby time than NiMH or NiCD. Li-Ion Batteries Lithium Ion cellular phone batteries deliver more energy per unit (known as "energy density") than Nickel Metal Hydride (NiMH) or Nickel Cadmium (NiCD). In other words. In addition. Lithium batteries are generally lighter than NiMH or NiCD batteries of the same capacity. . • Global mobile subscribers grew to 1. used on the same phone. Most manufacturers recommend "conditioning" at least once per month.

• Strong upgrade market (camera. color screen).Nokia Cell phones • Higher than ever volumes estimated: 643 million units. Nokia responds rapidly to shifts in the mobile device industry. • Nokia volumes to reach record 207. • Boom in the growth markets.7 million units • Renewed product portfolio: 36 products announced • Growth in the infrastructure business after a challenging period .

diluted.Nokia Cell phones Nokia.70 17 0. EUR 14. % Earning Per Share .8 0.key figures 2004 2004 2003 Change % Net sales (EUR millions) 29267 29465 -1* Operating Profit (EUR millions) 4330 5011 -14 Operating Margin.75 ---7 Net debt to equity (gearing). % -78 -71 ---- R & D (EUR million) 3733 3760 -1 Personnel (year –ended) 55505 51359 8 .

Nokia Cell phones Total Net sales EUR 29267 millions in 2004 NET SALES BY NOKIA 31500 31000 30500 EURO MN 30000 29500 29000 28500 28000 2000 2001 2002 2003 2004 YEARS SALES .

Nokia Cell phones Net sales by a country in 2004 (EUR millions) Countries Sales USA China UK Germany India Brazil Russia UAE Italy Spain 3416 2660 2261 1730 1364 1091 938 909 848 768 .

team and project bonuses paid to over 45000 employees Continued Investments in personnel development • Total training cost over EUR 90 million in 2004 .Nokia Cell phones Strong Nokia Team 55505 Employees at the end of 2004 (51359 end of (2003) Net increase of4146 people • 75% in production • 25% in R&D • 20% In Finland Total Bonuses and incentives paid for 2004: EUR 456 million • Connecting people bonus paid to nokia employees total EUR 67 million • Personnel.

EUR 50 million related to nokia learning centers Nokia Cell Phones launched in 2004 9500 6260 2650 6255 1108 6630 7270 7260 6015i 7710 6651 2112 6620 7610 6670 2651 3125 3220 7280 6012 7210 .Nokia Cell phones • Incl.

Nokia Cell phones Nokia top 5 Priorities Great products Improve customer satisfaction Improve R&D effectiveness Better align Demand supply Network Drive Nokia End to End advantage .

Thus. the cellular communications have changed.Nokia Cell phones Conclusion During the preparation of our project. internet surfing. During last few years. music download and playing. In such a competitive and developing sector. Nokia example aptly shows the importance of product innovation as one of its major factors behind overall success. In near future. Nokia is definitely sure to shift from “Connecting People” to “Entertaining People”. camera and games are going to be the major thrust areas for revenues. . mobile handset has simultaneously evolved from just being a communication device to an entertainment device. we found the innumerable factors favoring Nokia for being a leading player in the mobile handset market.

nokiainfo.net .com www.google.nokia.com www.Nokia Cell phones Bibliography www.