Nokia cell phones
Nokia's history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful.
Nokia's products were exported first to Russia and then to the UK and France. The Nokia factory attracted a large workforce and a small community grew up around it. A
Nokia Cell phones
community called Nokia still exists on the riverbank of Emäkoski in southern Finland.
Paper was the Beginning
Nokia was founded in 1864 (1865) near the Nokia river in Finland. There were a lot of forests, rivers and lakes: it was Finland's national pride. So such conditions allowed to paper industry to rise. A Finnish engineer Fredrik Idestam became one of the businessmen in this industry. Unfortunately, he didn't have enough experience in this business so he acquired technology from Germans. Idestam visited one paper manufacturing plant in Germany. Its owner has developed the technology for years and kept it
Nokia Cell phones
as a very big secret. But Idestam convinced workers to show him the plant. They made a real exhibition for Finnish engineer. When the plant owner saw this he was frustrated and threw the "guest" out. But this wasn’t a problem, because Idestam saw everything he needed.
When Idestam came back to Finland, he created his own paper manufacturing plant. After a few years, in 1867, he presented his wood pulp invention in the Paris Wood Exposition and was awarded a Bronze Medal. After this everyone knew Nokia, so Idestam started putting Nokia brand on all products. And when company started offering some new products after a few years, Idestam was still putting the brand on all of them. Today's marketing specialists even added Idestam's innovation to manuals. But not all Idestam's actions very innovatory. When his sonin-law Gustaf Fogelholm (who became Nokia's president in 1895) decided to start the power generation business, Fredrik Idestam was the main opponent of this idea. But Gustaf won
Nokia Cell phones
against his father-in-law and established the first power plant in 1903 and second in 1913.
Expanding to electronics
After World War II the Finnish Rubber Works bought the majority of the Finnish Cable Works shares. The Finnish Cable Works was a company that had grown quickly due to the increasing need for power transmission and telegraph and telephone networks. Gradually the ownership of the
he was strongly western-oriented. Kairamo was also keener on appearing in
The Finnish Cable Works had manufactured cables for telegraph and telephone networks and in the 1960 they established the Cable Works Electronics department. Kairamo had gained experience by working in the USA. At this time the seeds of Nokia's global success in telecommunications were planted.Nokia Cell phones
Rubber Works and the Cable Works companies consolidated. In 1977 Kari Kairamo became Nokia's president. and considered personal relationships particularly important. Electronics generated three percent of the Group's net sales and provided work for 460 people. and unlike his predecessors who leaned towards Soviet Union. when the Nokia
Group was formed. He wanted to handle things "off the record" through unofficial meetings. In 1967 the companies were merged to form the Nokia Group. Compared to his predecessors. In 1967.
Consumer electronics became Nokia's main business in 1987. which were not without risks. His enormous energy was. however. which he became Chairman of. tragically exhausted in 1988 when Nokia was heading to financial doldrums due to loss-making and businesses that were just too diverse.
. Nokia made a few large-scale acquisitions (televisions and computers).
In 1986. Kairamo restructured the corporate governance by establishing a new internal Board of Directors. Kairamo strived to make the company more international and turn its gaze on Europe. however. as it turned out. Under Kairamo's leadership. the emphasis was on electronics and power generation.
Kari Kairamo was a charismatic and emphatic leader who liked to mingle with people.Nokia Cell phones
public. During Kairamo's era.
This was the beginning of Nokia’s journey into telecommunications.Nokia Cell phones
The Journey into Telecommunications
Nokia´s Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960´s. which was equipped with high-level computer language and Intel microprocessors gradually
. the majority of telephone exchanges were electro-mechanical analog switches. Nokia DX 200.
In the early 1970s. Nokia began developing the digital switch (Nokia DX 200) which became a success.
Nokia Cell phones
evolved into the multifaceted platform that is still the basis for Nokia's network infrastructure today.
. NMT was the world's first multinational cellular network. NMT was introduced in many other countries and launched the rapid expansion of the mobile phone industry. During the following decade. At the same time.
At the end of the 1980s a common standard for digital mobile telephony was developed. Opening in 1981. The result was Nordic Mobile Telephony (NMT). In 1991 Nokia made agreements to supply GSM networks to nine European countries and by August 1997 Nokia had supplied GSM systems to 59 operators in 31 countries. new legislation allowed the Finnish telecommunications authorities to set up a mobile network for car phones that was connected to the public network. This standard is known as GSM (Global System for Mobile Communications).
Nokia Cell phones
Nokia's operations rapidly expanded to new business sectors and products. In 1988. Ollila was Senior Vice President and CFO
.Nokia Cell phones
During the 1980s. Nokia was a large television manufacturer and the largest information technology company in the Nordic Countries.
Current Nokia's CEO Jorma Ollila was invited in 1986 by Kari Kairamo. The strategy was to expand rapidly on all fronts.
He became president and CEO of Nokia in 1992.
. which became very popular in Northern Europe and Russia. by Kairamo's leading.
In 1981. Nokia created NMT mobile phone standard. In 1987 Nokia launched its first NMT phone. Mobira Cityman.Nokia Cell phones
(1986-89). after which he became the President of the Mobile Phone Division.
But this isn't a problem. In 1991 the first GSM call was made by Finland's
president. because today Nokia takes about 38% of global mobile phone market. In 1992 Nokia introduced the predecessor of all its current GSM phones: Nokia 1011. Only in the US Nokia takes the second place.
So. Jorma Ollila became the president and CEO of Nokia
We don't think that it is necessary to talk a lot about Nokia phones: they are the most popular phones in almost all countries. mobile phones became the main Nokia's business. after Motorola. And as we have mentioned.Nokia Cell phones
The next step was to create GSM networks.
. In 1989 Nokia
delivered the first GSM network to Finnish company
So Nokia is the true leader of today's mobile communications and its market share continues to
. for example. Nokia was the first that offered such design element as exchangeable covers: only then other makers added this feature to their handsets. world's first GSM phone with Push-To-Talk capability.Nokia Cell phones
Nokia doesn't make only mobile phones: all its handsets are equipped with a range of accessories. There also are a lot of other innovations from this company. one of the latest is the 5140.
but now it looks that Nokia should gain an even bigger market share.Nokia Cell phones
Focusing on Telecommunications
. nobody knows whether this will happen or not. unfortunately. We can't forecast that this rise won't stop in the future.
The company's 2100 series phone was an incredible success. the goal was to sell 500. Nokia sold 20 million. the telecommunications and mobile phones divisions were the supporting pillars of the Nokia.000 units.Nokia Cell phones
During the deep recession in Finland at the beginning of the 1990s. Nokia came to its feet quickly as the company started streamlining its businesses. It has been rumored that a group of businessmen tried to offer Nokia to the Swedish telecom company Ericsson during the recession (1990´s)!
. In 1994. In May 1992 Nokia made the strategic decision to divest its non-core operations and focus on telecommunications. Despite the depth of the recession.
the handset consists of 40 percent metals.Nokia Cell phones
Today. wireless data solutions and multimedia terminals
A cell phone is made up of many materials. Nokia is a world leader in digital technologies. located in the
and 20 percent ceramics and trace materials. In general. The board
(also called a printed wiring board). telecommunications networks. 40 percent plastics. including mobile phones.
gold. The Cell —
phones can use several types of batteries: nickel-metal hydride (Ni-MH). It becomes opaque (hard to see through) when electric current passes through it. nickel. nickel-cadmium (Ni-
display on the front of your phone that shows information and images. Various liquid crystalline substances. even after disposal. is the “brain” of the cell phone because it controls all of its functions. coltan. zinc. tantalum. Circuit boards are made from mined. either
naturally occurring (such as mercury. and other metals. and sand and limestone for fiberglass.Nokia Cell phones
handset. The manufacturing of these boards requires crude oil for plastic. beryllium. raw materials including copper. LCDs also require the use of glass or plastic. lithiumion (Li-Ion). a potentially dangerous substance) or human-made. The contrast between the opaque and transparent (see-through) areas forms visible characters. The liquid crystal display (LCD) is alow power. lead. rechargeable battery ’s used to power the phone. Many of these materials are known as “persistent toxins” and can stay in the environment for longperiods of time. are used to make LCDs.
The resulting copper pieces areshipped to a manufacturer where they areformed into wires and sheets. heated. Li-Ion bat-teries use lithium metallic oxide and carbon-based materials. Copper is mined. zinc. or lead acid. all mined from the earth.Materials ProcessingMost raw materials must be processed beforemanufacturers can use them to make products. in cell phones: — Crude oil is
combined with natural gas andchemicals in a processing plant to make plastic. The board is also composed of several electronic components. which isthen coated with gold plating. cadmium. and
treatedwith chemicals and electricity to isolate thepure metal used to make circuit boards andbatteries. connected with circuits and wires (primarily made of copper) that are soldered to the board and secured with protective glues and coatings.Ni-MH and Ni-Cd batteries contain nickel.Nokia Cell phones
Cd). For example. ground.ManufacturingPlastics and fiberglass are used to make the basic shape of the board . cobalt. LCDs are manufactured bysandwiching liquid circuit
. and copper.
cell phone companies in the United
. called electrodes. When an outside source of electricity such as an outlet is applied. which can contribute to global climate change. or rail all require the use of fossil fuels for energy. made from two different metals.Nokia Cell phones
crystal between layers of glass or plastic. all of which use energy to produce and can result in waste. can be made from recycled materials. identifies contents. and provides information. Transportation by plane. touches each electrode. Packaging &Transportation Cell phone parts and the finished products need packaging and transportation to get from one place to another. excessive or decorative packaging can be wasteful. Batteries consist of
two separate parts. called electrolytes. such as paper (from trees). giving batteries their “juice” or power. aluminum (from ore). While packaging protects products from dam-age. Useful Life Unlike other countries. A liquid substance. truck. or other materials. chemical reactions between the electrodes and the electrolytes cause an electric current to flow. Packaging consumes valuable natural resources. plastic (from crude oil in the earth). how-ever. Some packaging.
Even though regulations now allow consumers to transfer their phone number to a new phone company. and keeping it out of extreme heat and cold and away from water and other liquids.Nokia Cell phones
States sell their own phones. One way to extend the useful life of your phone and prevent waste is to use the same company for continuing phone service. which are usually not interchangeable from company to company. most companies have unique technologies in theirphones that only work in their own networks. and prevents them from ending up in the trash where they can potentially cause environ-mental problems. Always comparison-shop to be sure you get the service and phone that’s right for you.
chair-ties. End-of-Life Donating or recycling cell phones when you no longer need or want them extends their useful lives. and electronics manufacturers—accept working
. Reuse Many organizations—including recyclers. You can also extend the life of your phone betaking care of it protecting it from damage by storing it in a case. avoiding dropping it. This means that switching cell phone companies can mean having to purchase a new phone.
and recycling centers accept cell phones for recycling. Check the “Resources” section of this posterior a list of organizations that will accept your phone and accessories for reuse or recycling. You can also use the Internet or phone book to search for local contacts that recycle and refurbish cell phones. and individuals in need. communities. many stores. the rate at which cell phones are
. it extends the useful lifetime of a phone. manufacturers. free or reduced cost access to new phones and their accessories. Reuse gives people. Disposal By 2005. schools. the recovered materials can be used to make new batteries and stainless steel products. or groups can work together to collect used cell phones for shipment to electronics recyclers. When rechargeable batteries are recycled. who could not otherwise afford them. Plus. community organizations.Nokia Cell phones
cell phones and offer them to schools. While some electronics recyclers only accept large shipments. as several retail stores and some communities have started collecting them. Recycle Electronics recyclers
are springing up every-where! Today. Some rechargeable batteries can also be recycled.
and other potentially hazardous sub-stances. or trade in your old cell phone. donate. such as hydrogen fuel cells and zinc air and solar-powered batteries. are under development and might ultimately replace current battery technology. Crank Up the Volume A major cell phone manufacturer recently developed a way to recharge cell phone batteries using “muscle power.” This hand-powered device provides20 minutes of talk time after just three minutes of squeezing a hand-held generator! Other new technologies. Because cell phones contain metals. plastics. chemicals. resulting in more than65. you should always recycle. Don’t throw it away! Phones that are throwaway waste energy and result in the loss of valuable resources. It’s free and easy. These new alternatives will conserve natural resources and reduce waste.
.000 tons of waste! Cell phones that are thrown in the trash end up in landfills (buried in the ground) or incinerators (burned).Nokia Cell phones
discarded is predicted to exceed 125 million phones each year.
To examine how much a cell phone impacts the environment. material production. including design. from its birth. Raw materials come from many different sources. and assembly. part production. To identify the total environmental impact of a product it is necessary to do a life cycle analysis. raw material extraction. In order to trace what goes into making a cell phone. and its final disposal. and obtaining each one of those materials involves a different series of inputs. each of which has impacts on the environment. here are the components of a typical phone:
. it is necessary to account for all the inputs and outputs throughout the life cycle of the phone.Nokia Cell phones
Life Cycle Analysis
Manufacturing a product can be very complex. outputs and processes. through its use.
Keypad. Printed Wiring Board: The green boards. 4. Microphone and Speaker
. usually plastic 5. Case: the plastic housing that contains all the other components 2. which also found in computers and most other electronic devices. including all the chips and other electronic components mounted on them.Nokia Cell phones
The cell phone is composed of the eight following components: 1. Display: usually a LCD (liquid crystal display) screen where all the information appears 3.
such as the electricity used to charge the battery. distribution." In an inventory analysis. Adapter (not pictured here) This is the first stage of a life cycle analysis. where they go. and the inputs and outputs related to those component materials during their lifetime. Battery 8.
. where those materials came from. use and disposal and the environmental emissions that result. which is called an "inventory analysis. It is also necessary to include the inputs and outputs during the product's use. beginning with what product is composed of. including the energy and material associated with materials extraction. Antenna 7. the goal is to examine all the inputs and outputs in a product's life cycle. The purpose of the inventory analysis is to quantify what comes in and what goes out. product manufacture and assembly.Nokia Cell phones
. once the inputs and outputs are quantified. Once the environmental impacts of all the inputs and outputs of a product's lifecycle are analyzed. the major purpose of the analysis is to evaluate. the life cycle analysis generates a number that represents how much the environment is affected. However. 109
The next stage of a life cycle analysis is the impact analysis. in which the environmental impacts identified in the previous stage are enumerated. how the product affects the environment. throughout its lifecycle. such as the environmental impacts of generating energy for the processes and the hazardous wastes emitted in the manufacturing process.Nokia Cell phones
From Graedel and Alleby p.
the next step is
to conduct an improvement analysis to see how impact of the product on the environment. conservation of energy or water in the manufacturing process will reduce the environmental impacts of that process. or green design. The change is then made in the inventory analysis to recalculate its total environmental impact. For example.Nokia Cell phones
general environmental impact is calculated.
. Substituting a less hazardous chemical for a more toxic one would also reduce the impact. This process is also called design for environment.
The inputs and outputs for manufacturing these chips are:
70.5 X5. about 18 chips.5 pounds of 352.5 pounds of water water (200 -400)
. Or 352.Nokia Cell phones
Cell Phone Inventory Analysis
Circled in yellow above are all the computer chips in the cell phone that require significant processing in their manufacture.
8 and 4 percent of the municipal waste stream in Europe and the US is comprised of consumer electronics. 0.Nokia Cell phones
Pounds are used in an average 5 minute shower
. a much shorter period than the lifecycle of older phones.027 percent likely will be from cell phones in 2005. and this is expected to grow. and there are environmental impacts associated with disposal of cell phones. including its plastic case. Between 0.8 pounds of chemicals
0. or 0.5 pounds of energy
Varies according to how energy is generated
0.16 X 5. and the energy used during its lifetime to recharge the battery. its battery. usually in water solution possibly treated
There are additional inputs and outputs associated with the manufacturing of each of the other components of the cell phone.8 pounds of chemicals. Consumers use cell phones for an average of 18 months before dispose of them.5X5 or 17. antenna.
For every gram of a microchip. 630 grams of fossil fuels are used. have a high environmental impact relative to their weight. it is likely that they do a significant impact on the environment
. Automobiles. organized and hence low entropy structures from high entropy materials require large energy inputs. Computer chips. Given the ubiquity and short lifetimes of cell phones. for example.Nokia Cell phones
electronics are responsible for 40 percent of the lead in this stream. Seventy percent of obsolete cell phones are stockpiled in closets and shelves instead of thrown away. whereas for every gram of an automobile. The energy used in producing nine or ten computers is enough to produce an automobile. while made with heavy materials. This is due to the fact that making very pure. only 2 grams of fossil fuels are used. do not require the level of purity and sophistication of materials as a microchip.
1200 mAh. 850 mAh.Nokia Cell phones
Batteries used in cell phones
Nokia Cell Phone Batteries
Nokia 1260 (compatible models: 1260. Lithium-ion
. 1221) OEM Extended Battery for Nokia 1260. Lithium-ion (BLC-2) Extended Battery for Nokia 1260. 1261.
850 mAh. 1200 mAh. 900 mAh. Lithium-ion OEM Extended Battery for Nokia 3390/3395. 3205. 900 mAh. 2275. Lithium-ion (BLC-2) OEM Extended Battery for Nokia 3360. Lithium-ion (BLD-3) Nokia 3360 (compatible models: 3360. 850 mAh. 3395) OEM Extended Battery for Nokia 3390/3395. 850 mAh. 900 mAh. 850 mAh. Vibrational Nokia 3200 (compatible models: 3200. 1200 mAh. Lithium-ion (BL-5C) Nokia 3285 (compatible models: 3285) Super Extra Battery for Nokia 3285. PM3205) OEM Standard Battery for Nokia 3200. 780 mAh. 3520) OEM Extended Battery for Nokia 3560. 2275. 780 mAh. 3120) OEM Standard Battery for Nokia 3100. 900 mAh. 2275 and 2285. 850 mAh. Lithium-ion (BL-5C) Nokia 3100 (compatible models: 3100. Lithiumion (BLC-2) Extended Battery for Nokia 3390/3395. Lithium-ion
. 2285 (compatible models: 2270. Lithium-ion. Lithium-ion OEM Extended Battery for Nokia 2260. 1800 mAh. NiMH (BMC-3) Nokia 3390 (compatible models: 3390. 3361) Extended Battery for Nokia 3360. 850 mAh. Lithium-ion OEM Extended Battery for Nokia 3360. 2285) OEM Standard Battery for Nokia 2270. Lithium-ion (BLC-2) Nokia 2270.Nokia Cell phones
OEM Extended Battery for Nokia 1260. 1200 mAh. Lithium-ion (BLD-3) Nokia 3560 (compatible models: 3560. NiMH (BMC-3) Nokia 2260 (compatible models: 2260) Extended Battery for Nokia 2260. NiMH (BMC-3) OEM Extended Battery for Nokia 2260. NiMH (BMC-3) Nokia Music Phone (compatible models: 3300) OEM Standard Battery for Nokia Music Phone 3300.
5120i) Super Extra Battery for Nokia 5100/6100 series. Lithium-ion (BLC-2) Nokia 3595 (compatible models: 3595. Lithium-ion OEM Extended Battery for Nokia 6010. 6019i . 5165. Lithium-ion (BLC-2) Nokia 3600 Series (compatible models: 3660. 6110. Lithium-ion (BLC-2) Nokia 3586. 6180. 6015i. Lithium-ion (BLC-2) Nokia 3590 (compatible models: 3590) OEM Extended Battery for Nokia 3590. 6161i. 6185. Lithiumion (BL-5C) Nokia 5100 Series (compatible models: 5160. 850 mAh. 3588. 5170i. 850 mAh. 850 mAh. 6161. 1800 mAh. Lithium-ion. NiMH (BMC-3) Nokia 6016i. Vibrational Nokia 6010 (compatible models: 6010) OEM Extended Battery for Nokia 6010. 3620. 5180. 850 mAh.
. 3650) OEM Standard Battery for Nokia 3600 Series. 3600. 5125. Lithium-ion. 1200 mAh. 6016i. 5170. PM6225. Lithium-ion (BLC-2) Extended Battery for Nokia 6010. 6162i. 5120. 3588i and 3589i. 3589i) OEM Extended Battery for Nokia 3586i. 6200. 6160m. 6150. 3585i) OEM Extended Battery for Nokia 3570 and 3585.Nokia Cell phones
(BLC-2) Nokia 3570. Lithium-ion (BL-6C) Nokia 6100 Series (compatible models: 6120. 850 mAh. 3595IM) OEM Extended Battery for Nokia 3595. 6190. 6015i (compatible models: 6015i. 850 mAh. 6162. 1070 mAh. 3585 (compatible models: 3570. 6225. 3589 (compatible models: 3586i. 5185. 6015. 3585. 900 mAh. 6162m. 6160) Super Extra Battery for Nokia 5100/6100 series. 6019i) OEM Standard Battery for Nokia 6016i. Vibrational Nokia 6200 (compatible models: 6220. 5190. 6160i. 1800 mAh. 3588i. 6120i. 5185i. 6130.
1800 mAh. 6600) OEM Standard Battery for Nokia 6620. Lithiumion (BLB-2) OEM Extended Battery for Nokia 6300 Series. 6590i) OEM Standard Battery for Nokia 6590. Vibrational Nokia 6590 (compatible models: 6590. Lithiumion (BLB-3) Nokia 6310 (compatible models: 6310i) Super Extra Battery for Nokia 6310. 7250. Vibrational Nokia 7210 (compatible models: 7210. 780 mAh. Lithium-ion. 6340. Lithium-ion (BLB-2) Nokia 6560. 7250. 6370. 780 mAh. 850 mAh. 850 mAh. 7190) Super Extra Battery for Nokia 5100/6100/7100 Series. 7250i) OEM Standard Battery for Nokia 7210. 7160. 6385) OEM Standard Battery for Nokia 6300 series. Lithium-ion (BLC-2) Nokia 6820 (compatible models: 6820) OEM Standard Battery for Nokia 6820. 750 mAh. Lithium-ion. 780 mAh. 850 mAh. Lithium-ion (BLD-3) Nokia 6300 Series (compatible models: 6360. 6610 (compatible models: 6560. 750 mAh. Lithium-ion (BL-5C) Nokia 7100 Series (compatible models: 7110. Lithium-ion (BL-5C) Nokia 6800 (compatible models: 6800) OEM Extended Battery for Nokia 6800. Lithiumion (BLD-3) Nokia 6620 (compatible models: 6620. Lithiumion (BLD-3) Nokia 8260 (compatible models: 8260)
. 6610) OEM Standard Battery for Nokia 6560/6610.Nokia Cell phones
6200IM) OEM Standard Battery for Nokia 6200. 900 mAh. 1800 mAh. 6340i.
Lithium-ion (BLB-2) Nokia 918 (compatible models: 918. 1200 mAh.Nokia Cell phones
OEM Standard Battery for Nokia 8200 series. Lithium-ion (BLB-3) Nokia 8290 (compatible models: 8210. 900 mAh. 750 mAh. 750 mAh. 8270) OEM Standard Battery for Nokia 8200 series. NiMH
Batteries used in Nokia Cell Phones
Nickel Metal Hydride cell phone battery products are less affected by "memory effect. 8890. Lithiumion (BLB-2) OEM Extended Battery for Nokia 8260." However. 750 mAh. Lithiumion (BLB-2) Nokia 8390 (compatible models: 8390) OEM Standard Battery for Nokia 8390. 8265i) OEM Standard Battery for Nokia 8265. long storage periods
. Lithium-ion (BLB-2) OEM Extended Battery for Nokia 8265. 918P) Extended Battery for Nokia 918. 918plus. Lithium-ion (BLB-3) Nokia 8265 (compatible models: 8265. 750 mAh. 8290. 900 mAh.
Lithium batteries are generally lighter than NiMH or NiCD batteries of the same capacity.
2004-year of records
Record breaking year for the mobile device industry.Nokia Cell phones
will result in a temporary discharge of power. In other words. In addition. • Global mobile subscribers grew to 1. Lithium could deliver substantially more talk/standby time than NiMH or NiCD.
Lithium Ion cellular phone batteries deliver more energy per unit (known as "energy density") than Nickel Metal Hydride (NiMH) or Nickel Cadmium (NiCD). used on the same phone. Most manufacturers recommend "conditioning" at least once per month.
Nokia responds rapidly to shifts in the mobile device industry. color screen). • Strong upgrade market (camera. • Nokia volumes to reach record 207.7 million units • Renewed product portfolio: 36 products announced • Growth in the infrastructure business after a challenging period
• Boom in the growth markets.Nokia Cell phones
• Higher than ever volumes estimated: 643 million units.
Net debt to equity (gearing).Nokia Cell phones
Nokia.8 0. diluted.70
17 0. EUR
14.key figures 2004
Net sales (EUR millions)
Operating Profit (EUR millions)
Operating Margin. %
R & D (EUR million)
Personnel (year –ended)
. % Earning Per Share .
Nokia Cell phones
Total Net sales EUR 29267 millions in 2004
NET SALES BY NOKIA
31500 31000 30500
30000 29500 29000 28500 28000 2000 2001 2002 2003 2004 YEARS SALES
Nokia Cell phones
Net sales by a country in 2004 (EUR millions)
Countries Sales USA China UK Germany India Brazil Russia UAE Italy Spain 3416 2660 2261 1730 1364 1091 938 909 848 768
team and project bonuses paid to over 45000 employees Continued Investments in personnel development • Total training cost over EUR 90 million in 2004
.Nokia Cell phones
Strong Nokia Team
55505 Employees at the end of 2004 (51359 end of (2003) Net increase of4146 people
• 75% in production • 25% in R&D • 20% In Finland Total Bonuses and incentives paid for 2004: EUR 456 million • Connecting people bonus paid to nokia employees total EUR 67 million • Personnel.
Nokia Cell phones
• Incl. EUR 50 million related to nokia learning centers
Nokia Cell Phones launched in 2004
9500 6260 2650 6255 1108 6630 7270
7260 6015i 7710 6651 2112 6620 7610
6670 2651 3125 3220 7280 6012 7210
Nokia Cell phones
Nokia top 5 Priorities
Great products Improve customer satisfaction Improve R&D effectiveness Better align Demand supply Network Drive Nokia End to End advantage
Nokia Cell phones
During the preparation of our project. Nokia example aptly shows the importance of product innovation as one of its major factors behind overall success. mobile handset has simultaneously evolved from just being a communication device to an entertainment device. the cellular communications have changed. During last few years. internet surfing. we found the innumerable factors favoring Nokia for being a leading player in the mobile handset market. music download and playing. camera and games are going to be the major thrust areas for revenues. Nokia is definitely sure to shift from “Connecting People” to “Entertaining People”.
. Thus. In near future. In such a competitive and developing sector.
com www.google.nokia.nokiainfo.Nokia Cell phones