Activity 5

*TRENDS IN INDUSTRY

AlCasar Fine Woods

AlCazar was founded in 1998 as a family business based on the belief that wood
is a ‘living material’. We quickly became well-known in Egypt for providing quality home
furnishings with a ‘special taste’. AlCazar Home & Garden collections offer high value products
for reasonable prices. They offer a life style that can be made unique through the personal
connections the user makes with the products. The designed pieces are new, yet they are familiar
rooted in an extensive cultural tradition, a tradition that is lived and not exhibited.

LLC Mall

LCC Mall was established in 1945 by businessman Tan Chu Lim and wife Tan Sy Sa as a small
store called Liberty Bazaar. The first store was opened in Tabaco City in Albay province. Liberty
Bazaar’s steady and dramatic growth through the years paved the way for the company's
expansion. The store was later named Liberty Commercial Center Inc. setting up its first LCC
branch in 1981 in Legazpi City.

Llanera Woodcraft

The Llanera's Woodcraft was established May 20, 2010 as a manufacturer of wood furniture
products. Located at Zone 1, Del Rosario, Camalig, Albay. The shop starts as a made to order
products such as wooden Tables, Chairs, Door, Balustre, Dividers, Windows, Cabinets and a lot
more modified designs.

Moroso Redefining Luxury Furniture

Moroso has been crafting excellence since 1994. Our brand produces furniture with character.
We have manufactured sofas that represent the best of comfort and luxury for over 20 years and
are still doing it until today. A brand built exclusively by T.H.L Sofa Sdn. Bhd., a company
founded by Heng Yong Lai, we started as a small manufacturer of leather sofas which soon
become well known for its excellent quality standards, impeccable workmanship, premium
materials, and an extensive range of colors, designs as well as models. Slowly throughout the
years, T.H.L established itself as a major national player in the furniture industry in Malaysia and
has now earned a mark of recognition in the international market too.

Legazpi Grace Home Builders Supply

Legazpi Grace Home Builders Supply is a local hardware and home improvement store in
Legazpi City, Albay. We sell everything you need for the construction and renovation of your
home from structural materials (cement, steel bars, plywood) to finishing materials (tiles,
bathroom and kitchen fixtures, lightings, paints, furniture’s). We also offer free delivery service
to selected areas in Legazpi, Albay, Daraga. Minimal Delivery Fee is charged for areas outside
Legazpi (Sorsogon, Catanduanes, Tabaco, Polangui, Ligao and Others). Come visit our
store...we promise to give you more choices and better prices.

Kimm's Furnitures & Merchandise

Sells furniture’s and other home essentials from Japan. Furnitures are either brand-new or
slightly used. Sure, quality items only.

Yami Furnitures

The company is a manufacturer of custom made furniture’s. We specialize in narra, but we also
use other premium wood like kamagong, balayong, dau, etc. The company is committed to
sustainable forestry not because it is a passion, although it is, not because we were forced,
although they tried, but because our survival as a company requires the existence of a forest. The
company was found on 2004.their products are Bed, Dining Sets, Chairs, Executive Desk, Bar
Stools, Doors, etc.

Benzel Furnishing Supplies and Services

Benzel Furnishing Supplies and Services, your one stop shop for office furniture, partitions,
blinds, curtains, flooring, air conditioning, and so much more! Free measure and quote on all
installations. Benzel was established in 2016 to provide exceptional service and affordable
quality products to the interior furnishing industry. We pride ourselves on our courteous
professional approach, and our carefully selected range of products that will meet both your
quality and price expectations.

Congrande Furniture

Congrande Furniture offers high quality, well designed, stylish and budget-friendly made-to-
order/customized furniture and furnishings. Including Outdoor/patio Furniture and multipurpose
furniture suited for small spaces rooms/area. We accept contract (Hotel and Resort) furniture,
office furniture, residential furniture (Houses and Condominiums).
The main goal is to meet all the specifications of our customers, from product quality and
technical specifications up to customer value. Giving you free layout and estimate. Our products
come with warranty.

Llanera's Woodcraft Furniture

The Llanera's woodcraft was officially established May 20, 2010 as a manufacturer of wood
home furniture products. Including wood carving and on-site installation. Owned by Mr.
Olimpio mantes Llanera and located at zone 1, del Rosario, Camalig, Albay, Philippines. The
shop starts as a made to order products such as wooden tables, chairs, door, balustre, dividers,
windows, cabinets and a lot more modified designs.

 My business clicks to the society because it has a difference from the other home
furniture. It is made of different sea shells that form a best quality product for home
décor. It is suitable to the who are finding an affordable and reliable furniture’s here
in Tabaco.

*CONSUMERS ANALYSIS

This home furniture and décor are beneficial to the mother that are finding a affordable
for their houses. It has a best design that can catch our attention in every angle of this design and
different style. Also is not dangerous especially to the children not like other home furniture that
are made of glasses and ceramics. It is environmentally friendly and can really best for everyone.

*COMPETITOR ANALYSIS

Business Location
AlCasar Fine Woods 17 sisostreas street, Korba, Heliopolis
Cairo, Egypt 11341
LLC Mall Tabaco City
Llanera Woodcraft Camalig Airport Donsol Rd, Camalig, 4502
Albay
Moroso Redefining Luxury Furniture

Legazpi Grace Home Builders Supply
Kimm's Furnitures & Merchandise
Yami Furnitures
Congrande Furniture
Llanera's woodcraft furniture
Corner F., Imperial St., Capantawan
Legazpi, Albay 4500
Berces St. Zone 1 Baranghawon
Tabaco 4511
913, Riosa Street, Cabalasan, Tabaco City,
4511 Albay
Zone 6, Maharlika Highway, Concepcion
Grande Naga, Camarines Sur 4400
Camalig Airport Donsol Rd, Camalig, 4502
Albay
*MARKET FORECAST

After 5 years

After 10 years
*MARKET SHARE

The profit gain of my business is base on the design of the product. By that best quality
design and style, many of the home mommies that are finding for the diferinnt home furniture
must going to buy in my company. In every product they are purchasing, there is a great profit
gain and it may help to the company to promote a wide production of the product not in just local
area but to defirent par of the philuppines and all over the world as no one product export.

By the profit gained of the company, the government share is the tax provided and the
other equipment uses by my company. The area is also give a shere to the government where the
place where my company business is located.

*MARKET POSITION

The location of my business is at the area where it is near to market place. People must
see it easily when are finding it and not in the crowded place to avoid hazards. The facility must
wider to the building that is going to built.

My plan location is in San Juan Tabaco City. I choose this location because it is near to
the city wher people can easily find it. Also the provided lot is suitable to the kind of business
like mine.

*MARKETING STRATEGY

In this kind of business, the strategy used is the buy and sell. My business is going to buy
the shell that where provided for the product. Also my business is going to hire a best designer
for the design of the product which is different from the other and also the styles that are going to
form make for the taste of the customers needed.

My business must have the online site for those who are going to be online buying and
wants for deleviry. It is best site that have an complete information which the costumers want to
know. The history of my company and the contact information provided and most espicially is
the photos of the products.
 MANDO COPE COLLEGE
Senior High School Department
Baranghawon, Tabaco City

Activity in
Entrepreneurship

Submitted by: Jhonrey Bragais

Submitted to: Sir Edyson Bonaobra

Activity 6

BUSINESS DESCRIPTION

*PRODUCT SERVICE DESCRIPTION

My product service is giving the valued customers a best quality product that they are
expecting in my business. The design of all products is unique, and the style are different that
never seen it before.

Some of my products are sea shell home décor and furniture that can be design at ceiling and
walls. Shells vases are also one of the products.

Another is that my products can be design in the plants as border that is very eco friendly look in
every time you see it.

My business can have a gross sale of Php 800,000 by the end of the year and 4 M by the end of 5
years.

*EQUIPMENT’S/ MATERIALS NEEDED

 Different kinds of sea shells
 Different colors/kinds of paints
 Tools for styling
 Other materials (glues, bases)

*PERSONNEL REQUIREMENTS
Designer
-high school/college graduate
-with experience
Saleslady/Sales boy
-18 years old and above
-resume