MARKETING MANAGEMENT MCQS FOR QUIZES AND EXAM By

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Question # 1 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination

Question # 2 of 20 ( Start time: Munna Kakka)

Total Marks: 1

Which of the following is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media? Select correct option: Sales promotion Publicity Advertising Personal selling

Question # 3 of 20 ( Start time: Munna Kakka)

Total Marks: 1

Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing

Question # 4 of 20 ( Start time: Munna Kakka)

Total Marks: 1

A company designs the product with little or no input from customers, the company is practicing which of the following concept?

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com 2 . allowances. Select correct option: Fixed cost Unit cost Total cost Variable cost Question # 8 of 20 ( Start time: Munna Kakka) Total Marks: 1 Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service? Select correct option: Publicity http://vustudents.ning. promotions." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 7 of 20 ( Start time: Munna Kakka) Total Marks: 1 Cost that vary directly with the level of production are referred to as _____.Select correct option: Product concept Marketing concept Selling concept Production concept Question # 5 of 20 ( Start time: Munna Kakka) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts. and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 6 of 20 ( Start time: Munna Kakka) Total Marks: 1 The label on a soft drink can read "cool and refreshing.

ning.Sales promotion Advertising Direct marketing Question # 9 of 20 ( Start time: Munna Kakka) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity Question # 10 of 20 ( Start time: Munna Kakka) Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Question # 11 of 20 ( Start time: Munna Kakka) Total Marks: 1 Total Marks: 1 Penetration price is used by the companies in the market where the demand of the product is: Select correct option: Less elastic Inelastic Elastic More elastic Question # 12 of 20 ( Start time: Munna Kakka) Total Marks: 1 When a firm’s average total cost equals price at the profit-maximizing output.com 3 . it is known as: Select correct option: Abnormal profit Average profit Normal profit Economic profit http://vustudents.

com 4 . Select correct option: Actual need Want Satisfaction Demand Question # 15 of 20 ( Start time: Munna Kakka) Total Marks: 1 Non-commercial billboards are used by which of the following? Select correct option: Service providing organizations Non-profit groups and government Capital goods producing organizations Consumer goods producing organizations Question # 16 of 20 ( Start time: Munna Kakka) Total Marks: 1 Many companies prefer to follow rather than challenge the: Select correct option: Market challenger Market follower Market nicher Market leader Question # 17 of 20 ( Start time: Munna Kakka) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? http://vustudents.ning.Question # 13 of 20 ( Start time: Munna Kakka) Total Marks: 1 Which of the following is NOT an example of fix cost? Select correct option: Depreciation of building Maintenance of equipment Rent of factory Power Question # 14 of 20 ( Start time: Munna Kakka) Total Marks: 1 Need becomes ________ when they are directed towards a specific object.

Rs. 000 for raw material consumed.e.com 5 . Rs. Rs. 000 for electricity bill and Rs. 600. 000 for rent of the factory.20000 for transportation cost.500. 100. The variable cost for the company is: Select correct option: 500000 600000 700000 720000 Question # 19 of 20 ( Start time: Munna Kakka) Total Marks: 1 Which one of the following BEST describes the human need? Select correct option: Food French-fries Burger Pizza Question # 20 of 20 ( Start time: Munna Kakka) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions http://vustudents.ning.Select correct option: Business markets Global markets Consumer markets Government markets Question # 18 of 20 ( Start time: Munna Kakka) Total Marks: 1 A company manufactures bags. The company incurred costs i.

Consumer markets b. Pictures and specification of product are added in which of the following part of the marketing plan? a. Which of the following markets involve decisions such as: what country to enter in. Product mix d. Distributors c.1.ning. Appendix 3. Retailers d. how to adopt their product and services. Promotion mix c. Marketing mix b. Demands 5. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market? a. Government markets 2. Executive summary c. Labeling http://vustudents. Needs become _________.com 6 . Wholesalers 6. Wants c. Customers b. and how to price? a. Global markets d. Market –oriented firms focus on: a. how to enter. Which of the following is a supportive service? a. Offering mix 4. Business markets c. Packaging b. Financial summary b. when they are directed towards a specific object a. Actual needs b. Satisfactions d. Situation analysis d.

Insurance policy b. Economy b. Encyclopedia d. Product concept 8. Competitive 11. Technology c. Marketing concept 9. Which of the following is a controllable factor for marketers? a.c.ning. a. Corporate culture 12. the company is practicing: a. Funeral plots 10. Product concept c. Selling concept d. Production concept b. Marketing concept c. Broad b. Retailers are considered under the _____________________ environment. Technology http://vustudents. Course books c. When a company designs the product with little or no input from customer. Delivery 7. Economy b. Production concept b. Task d. Which of the following BEST describes the consumer’s preference for products that are widely available to them? a. All are the example of unsought goods EXCEPT: a. Weak c. Which of the following is included in task environment? a.com 7 . Competition d. Promotion d. Selling concept d.

Pricing c. Breakeven analysis c.ning. Marketing advantages c. Unbalanced vertical integration 17. brand image and product portfolio analysis? a. Distribution http://vustudents. Pro-forma income statement 18.com 8 . Product b. Backward vertical integration b. Month-by-month agenda d.c. Financial summary of a marketing plan includes all EXCEPT: a. In which of the following marketing strategy companies develop the brand name. Pricing c. Product b. Which of the following is NOT a type of vertical integration? a. Environmental analysis b. Promotion 13. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? a. Balanced vertical integration d. Promotion d. Price c. Forward vertical integration c. Distribution d. The decisions regarding bundling of a product are related to: a. Promotion 14. Promotion d. Assumptions b. Place 15. Implementation 16. Media d. Product b. Executive summary d. Which of the following is NOT a component of a marketing plan? a.

Nichers http://vustudents. Market segment 20. Challengers c.com 9 . Followers d. Market follower b. Leaders b.ning. Market leader c. Which of the following is usually the target of a market challenger? a. Market nicher d. Which of the following market dominance strategy involves less risk of competitive attacks? a.19.

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