April 2011

John Rollin Ridge (1827–1867) Using his Cherokee Indian name, Yellow Bird, Ridge wrote what is considered both the first Native American novel and the first novel written in California. He wrote about racism in The Life and Adventures of Joaquín Murieta, the Celebrated California Bandit. Ridge was also a poet, reporter, and newspaper editor for the Sacramento Bee and the San Francisco Herald.

“…whether it arise from prejudice of color or from any other source; that a wrong done to one man is a wrong to society and to the world.” –The Life and Adventures of Joaquin Murieta a wrong done to one man is a wrong to society
and to the world.” [The Life…]

View from the Mountain Top:

The Business Side of Writing
By Linda Brown

With this column, I address the importance of goal setting. For what is a goal, but a desire in the form of a written statement with an accomplishment date. Putting that desire in words on paper is the first step to making the goal a successful reality. Often, though, a goal can be unrealistic. For example, the goal of “I will write and publish a novel in 12 months” may overwhelm the writer and lead to paralysis. This month’s message begins by considering what is effective goal-setting and then the relationship of plans and numbers to goal achievement. Effective goal-setting for writers includes knowing the needs and desires of your prospective readers and business partners—your agent, editor, and publisher—and your own limitations.
1 2 2 3 4 5 6 6 7 8 9 10 11+

Linda Brown, president

President’s Message April Speaker CWC Literary Review Poetry Page Survey Results + April Survey NorCal News Workshop Highlights Twist on Art of Networking Book Review Guest Column + Member News Tidbits & Meetings Leadership Conference Workshop & Speaker’s flyers

Another aspect of writing effective goals is to break down each goal into specific and bite-size objectives. Like the overarching goal, objectives include a realistic accomplishment date and numbers. Numbers, often seen as an enemy by creative people, are also a shortcut for planning and assessing your progress on your goals. For example, how many hours a day did you plan to write, and then how many hours did you actually write? How many pages or words do you aspire to write daily? How many elements need you consider in developing each character? How many words per submission are allowable by each company’s guidelines? How many query letters should you write per week without going crazy? How does one write and keep a pitch about a book, essay, or article to 25 words or fewer? How do you know when enough is enough? In the for-profit business world (where I spent over 20 years) choice assignments, raises, and promotions depended largely on how one set and met the annual goals, especially the cost and revenue goals. In the literary world, I see goals as necessary for the writer to improve writing skills, get published, and, if desired or possible, shove the day job and earn a living writing. Berkeley’s Office of Letters and Light sponsors two challenges with specific writing goals. April’s ScriptFrenzy has the goal of a 100 pages of script in the month of April. National Novel Writing Month (NaNoWriMo) in November sets the written word bar at 50,000 words in 30 days (or 1,667 words per day). These goals are different from what I learned from experienced writers, which is “write [something-anything] for 15-30 minutes every day.” As we approach the summer, please talk to your board members about your goals for the CWC-BB. Specifically, what programs have you have liked this fiscal year (September 1, 2010-June 30, 2011), and what programs would you like for the future? If you would like to learn more about the business side of writing—how the CWC leadership can build on the Club’s rich legacy—please consider attending the May 7 CWC-Northern California Leadership Workshop. It is open to all CWC members and will be held on a Saturday in Pleasant Hill. A flyer is attached to this newsletter. For guidance on goal setting and simple business planning, check out The One-Page Business Plan by Berkeley’s Jim Horan (www.onepagebusinessplan.com).

upcoming events
April is National Poetry Month! 4/2 NorCal Meeting 4/10 Workshop: Alon Shalev "Social Change in Fiction" 4/19 Speaker: Matt Stewart “Status Update” 4/10-4/16 National Library Week

Write Angles
April Speaker:
By David Baker


Building Your Online Platform

Esmerelda Van Twinkle, the protagonist of Matt Stewart’s debut novel The French Revolution, weighs a quarter of a ton. When she moves, her “gumdrop-shaped body” quivers “like a landed bass.” Her twin sons, born on Bastille Day, are named Robespierre and Marat. Stewart, our featured speaker for the April 17 meeting, hoped these characters and an interesting plot—a modern-day San Francisco family goes to extremes to forge its place in history—would catch the eye of acquisitions editors. Disappointment followed. According to Stewart’s Web site, his agent shopped his manuscript around, but the responses Matt Stewart were mostly variants of “too risky” and “not for us.” Wasn’t there a better way, he wondered. “In the shower one morning in late June 2009, the idea hit me—why not put the novel on Twitter? It’s no way to read a novel, but it’s a terrific way to connect with people fast, and give them a taste of the book so they can buy the whole thing later.” On Bastille Day, July 14, 2009, Stewart broadcast The French Revolution via @thefrenchrev and thefrenchrev.com. He expected to be ridiculed for putting out his book in snippets, or accused of using Twitter as a gimmick, but was “astonished when the feedback was overwhelmingly supportive.” He made headlines worldwide and landed a book deal with Soft Skull. His novel went on to make the San Francisco Chronicle Best Book List of 2010. Stewart’s stories have been published in Instant City, The Millions, McSweeney’s, Opium Magazine, and more. He blogs for the Huffington Post and the Nervous Breakdown. At the April meeting, he’ll draw on his experience as he explores “demystifying social media and building an online platform that supports writers’ work.” We’ll ask him what’s effective and what isn’t when “new school” media invades “old school” publishing. We’ll listen to his answers and go home ready to experiment.

CWC Launches New Literary Review
A New Publishing Opportunity Knocks
The California Writers Club will launch a literary review late this spring and thereafter three a year—spring, fall, and winter. Our magazine-style publication—think The New Yorker but yet to be named—will host writing from members through a blind selection process and will include fiction, nonfiction and poetry. Unique graphics and photography may also sneak in on a limited basis. Your co-editors, Joyce Krieg of Central Coast Branch, and Dave LaRoche of South Bay Branch, solicit your work for inclusion. Your submissions may have been previously published or fresh from your vivid imaginations, and, of course, sent with single-use rights. The CWC Literary Review (working title) will be mailed to all members in hard copy and, in time, made available for nonmember subscription. We intend a prestigious publication, both shining light on the included authors and bringing cachet to the club. You will want to be included. Submission requirements and deadline dates will be repeated each issue and apply to the next. For our first issue the following applies:
Submit email attachment, MSWord, doc or rtf format, 1.5 line spacing, 1-inch margins, New Times Roman 12pt—no special formatting. Maximum length is 2500 words, fiction; 1500 words, nonfiction; 50 lines of poetry. These may be adjusted in future issues. All work should be error-free and must include a cover sheet with author’s name, email address, number of words, and title. The remaining pages to be free of all ID except title: upper right, and page numbers: bottom center. Submissions for the first issue must be emailed not later than April 15, 2011. Include in your transmittal email the statement, “I (your name) own and convey the right to publish this work(s) (name it/them) one time in the CWC Lit-Review.”

Our first issue will include rules for a Name-the-Lit-Review Contest and identify a prize for member whose name is chosen. Send your work—only one e-mail submission, with no more than two included attachments (essay, poem, fiction, or nonfiction narrative)—to Dave LaRoche, dalaroche@comcast.net by April 15, 2011, then sit back and watch our CWC Literary-Review grow. We are excited about this venture, another value in club membership, and have aspirations that will see the review on shelves in bookstores and in e-distribution. Of course you are a big part of it, so join in and have fun.

Write Angles Poetry Page
Write Angles


Rabindaranth Tagore
By Barbara Ruffner

Rabindaranth Tagore (1861–1941), sobriquet Gurudev, was a Bengali poet, novelist, musician, painter and playwright who reshaped Bengali literature and music. As author of Gitanjali and its “profoundly sensitive, fresh and beautiful verse,” he was the first non-European to be awarded the Nobel Prize for Literature in 1913. Tagore modernized Bengali art by spurning rigid classical forms and speaking to political and personal topics. He is perhaps the only litterateur who penned national anthems for two countries—India and Bangladesh.

Leave This
Leave this chanting and singing and telling of beads! Whom dost thou worship in this lonely dark corner of a temple with doors all shut? Open thine eyes and see thy God is not before thee! He is there where the tiller is tilling the hard ground and where the pathmaker is breaking stones. He is with them in sun and in shower, and his garment is covered with dust. Put off thy holy mantle and even like him come down on the dusty soil! Deliverance? Where is this deliverance to be found? Our master himself has joyfully taken upon him the bonds of creation; he is bound with us all for ever. Come out of thy meditations and leave aside thy flowers and incense! What harm is there if thy clothes become tattered and stained? Meet him and stand by him in toil and in sweat of thy brow.

–Rabindranath Tagore

Write Angles
March Survey Results


What Are Your Favorite Writing Resources?
By April Kutger

Now, here’s some information you can really use! The results of the March survey that asked “What Are Your Favorite Writing Resources?” In answer to “What writing resources are most helpful to you?” 75 percent of responders (12 out of 17) chose a critique or support group. Second was books on the craft of writing, and third, regular writing classes. Tied for fourth place were writing retreats and writing conferences. When responders were asked to name specifics or make recommendations, there was a broad spectrum of replies, but all interesting and, I think, helpful. One responder said that s/he liked “Writing about writing by writers,” and six particular writing resource books were listed, some actually “about writing by writers”: Merriam and Webster’s Handbook for Writers; On Writing by Stephen King; Lectures on Literature by Vladimir Nabokov; Studies in Classic American Literature by D.H. Lawrence; Unless it Moves the Human Heart by Roger Rosenblatt; and Story Logic and the Craft of Fiction by Catherine Brady. One person recommended Thesaurus.com, always a handy resource. Stephen King’s book is on quite a few lists of the best books on writing. The most recommended book used to be The Elements of Style by Strunk and White. Is Elements too pedantic in this day and age? Three conferences were recommended: The Nebraska Writers Conference, The Squaw Valley Writers Conference, and The Book Passage Conference for Children’s Writers. CWC workshops and The Writer’s Digest Writing Clinic were also mentioned as helpful. Two responders wished they could afford professionals: one said an editor, the other, a writing coach. My favorite reply about resources that are most helpful for writing was from the responder who said, “A small inn on Laguna Beach.” I’d be inspired to do almost anything at an inn on Laguna Beach!

April Write Angles Survey:

Do You Read or Write Blogs? What Do You Like About Blogs?
There’s so much in publishing news regarding blogs these days. Has their popularity peaked? How many people are writing blogs? Is anyone reading them? So what do CWC members think about blogs? April’s survey asks three questions: Do you read blogs? Do you write blogs? What is it about blogs that makes you read them? Go to this link: http://www.surveymonkey.com/s/J68DG65 to answer these questions by the end of Friday, April 15. Then check back here in May to see what your fellow CWC members answered.

Exhibit Honors Japanese Poet Featured in Book by CWC Member Egert
A special exhibit currently at the Peralta Hacienda Historical Park in Oakland pays tribute to Yone Noguchi, an early 20thcentury Japanese poet who traveled throughout California learning English and associating with literary figures of the day. The exhibit is based on the photo essay "Noguchi's California: Poetic Visions of a 19th century Dharma Bum," by CWC member Nina Egert (Mt. Diablo branch). The book cover features a view from the CWC Writers Memorial Grove in Joaquin Miller Park. Oakland Cultural Arts staffer Annalee Allen reported on the book and exhibit recently in the Oakland Tribune. Her piece also notes CWC's history, the Fifth Grade Story Contest, and quotes our branch president, Linda Brown. For the full story, go to: http://www.insidebayarea.com/ci_17483798?IADID=Search-www.insidebayarea.com. Any of you coming to the next NorCal meeting should stop by the Peralta Hacienda and see the exhibit, which includes a photo from last summer's CWC picnic.

Write Angles
NorCal News
By Dave LaRoche, Chairman CWC NorCal Group


The NorCal Group approaches the end of its second year and an update seems warranted. First, I’ll point out that all ten northern California branches are ordinarily represented in our bimonthly meetings— many by several of their members. Our exchange and synergism brings collaboration opportunities and support to the branches represented—a value now recognized by the Central Board with a change to their policy document. Southern California branches are now following suit. Our work is focused on bringing new ideas that can further branch success—much directed at events and activities that attract and retain CWC members. At each meeting, several pre-announced topics are presented by members whose branches have done well in that area, e.g., programs and meeting conduct, open mic, soliciting volunteers, salons, critique, and publishing. Major events and activities include: • Retreats at Osel Pema Ling – 2010 spring and fall (over 25 and faculty at each) • Publishing Pathways – brings qualified options to succeed with your publishing goals. • Leadership workshop – one failed, a second succeeding in May, announcement soon • Summer picnic at Joaquin Miller Park – one in 2010, another planned for July • NorCal Web site, both static and interactive, features: 1. Speaker evaluations – helps target needs and avoid disappointment 2. Ten branch operations – cross attendance and mimic 3. Events Calendar – assists in cross-support and avoids competition 4. PR outreach and activities – branch focus helps bring in new members Seven of our ten branches have generously contributed funds to these efforts and we thank you. Of the $700 donated, $500 went to a Web design and $131 for two years of hosting; leaving $69 in the till. None of these moneys has been spent on administration, meeting or event expenses, or other—significant, funded from enthusiasts’ pockets. Send me your questions and comments. We intend to be of value.

Kingman and Orosco Represent Berkeley Branch in NorCal
Bravo for Jeff Kingman and Kathleen Orosco for stepping up to be our Berkeley branch representatives in NorCal. They are taking over for Linda Brown who had to step down to take over her responsibilities as current president.

Orosco shares her thoughts on CWC-BB: “The California Writers Club meetings have been a learning experience regarding the multiple tools that must be acquired to write well and be published. Above all, my colleagues have inspired, supported, and encouraged me. As a result, my goal to publish my book has transcended from a dream to a reality.”
Jeff Kingman Kathleen Orosco

Write Angles
March Workshop


Harwood Helps CWC Members Bring Characters to Life
by Shereen Rahman

“Only dialogue provides a direct interaction between your character and your reader,” Seth Harwood said in CWC-BB’s March workshop. His advice was to allow readers to form their own pictures by leaving that space where the imagination can take over and soar. “Actually your account should only provide the tip of the iceberg,” he added. He recommends the exposition/dialogue ratio to be 1:1, or even less exposition, most of which should be to reflect action that is not obvious but helps to bring the character or situation alive. Dialogue must establish character, create setting, show action, and take the plot forward. He warned against the obvious “Pass the potatoes,” “Hello,” or “How can I help you?” Seth shared his strategy and experience of creating weekly audio versions of his book chapters, which include music and his own comments on podiobooks.com. This has brought him responses from all over the world, including Spain and Australia.
Seth (center) with CWC-Sacramento members Katie Rogers and Nicholas Malone

Attendees had positive feedback on the workshop: “Specific information on what every sentence of dialogue should be.” – Barbara Ruffner “Excellent combination of writing tips, dialogue to action ratio, and business metrics.” – Linda Brown “Seth discussed dialogue techniques…and how dialogue can make the reading experience interactive for readers.” – Barry Boland “Seth Harwood’s workshop was engaging and very helpful…Overall, his generous sharing of knowledge was a top notch experience. Five stars!” – Vernon Dolphin “Great workshop. Invaluable info.” – Eva Merrick “Seth Harwood’s electric personality made the workshop extremely enjoyable. His knowledge of dialogue and getting your work to the public was super helpful. I’ll definitely be following his work.” – Katie Rogers “It was a fantastic workshop. Seth did an excellent job of explaining how to bring dialogue to life in a really handson way. The room was filled… plenty of ah-ha moments for everyone.” – Nicholas Malone

A Twist on the Art of Networking
By Francine Howard Al Levenson, former president of this Berkeley branch of CWC, had the foresight during his tenure to suggest the founding of a marketing group for members with published works. Open to the entire BB-CWC membership, the marketing group supports members in formulating strategies to market our books. Emphasis has been heavy on technology, including the importance of social networking. Several members have started blogs that are attracting impressive numbers of followers. While blogging is above my tech grade, I think I’ve stumbled upon another way to network that could benefit both the techies and the tech-challenged among us. I’ve just come from a three-day stint in Nashville, Tennessee, where, at the invitation of Meharry Medical School, I spoke before three hundred people—all expenses paid. With an honorarium. How did this happen? Networking. I have a cousin who has a friend who is a member of a social organization that puts on an annual fund-raising literary luncheon co-sponsored by a prominent Tennessee medical school with deep pockets. See where I’m going? The trick for me was my nonwriting past. I am a retired occupational therapist with a book—Page From a Tennessee Journal—in national distribution. Meharry, the oldest historically black medical school in the United States, searches
(continued on page 7)

Write Angles
Review of Just Kids by Patti Smith
By John Q. McDonald It is difficult to convey the many layers of beauty in this deceptively spare memoir, which won the National Book Award in 2010. Through the 1970s, Patti Smith was a prominent figure in an edgy New York art and music scene. She came to New York with nothing. Through adventure and misadventure on the streets, she met young Robert Mapplethorpe, himself an artist finding his way in the big city. Kindred spirits, they fell into a deep generous friendship. They teamed up to find food, shelter and work. Each was the other’s muse, each providing the other with emotional and material support for their art, a pair dedicated to visions without compromise. They somehow survived through tough times, and they made their presence felt in a swirling art scene, encountering prominent figures in art, literature and music. Smith and Mapplethorpe lived in the Hotel Chelsea, which was a hotbed of artistic and countercultural talent. They hung out in Max's, one of Andy Warhol's haunts. They met musicians and they witnessed crash-and-burn tragedies of drugs, artistic extremity, and personal demons. They were young and also explored their sexual identities. Mapplethorpe became famous, and infamous, for his artistic exploration of sex and S&M. He emulated Warhol, and connected with wealthy patron Sam Wagstaff. Smith fell in with poets and playwrights like Sam Shepard and Gregory Corso. Despite their diverse discoveries, Smith and Mapplethorpe remained intimate friends and dedicated to each other. Smith's evocation of the time is direct, sympathetic and effortless. Her depiction of their unique relationship is gentle, unlike what one expects from her frank performance style. She is able to describe Mapplethorpe's more extreme artwork without the layer of shock it so often evokes. She knows Mapplethorpe better than anyone. He died of AIDS in 1989, and this is where Smith's story turns heartbreaking. The text is steeped in their love. It is tender and revealing, vulnerable and beautiful. Though the memoir leaves the reader with the sense that there is much left to tell, it is still a graceful arc of a remarkable friendship between two remarkable figures living through a remarkable time.


Networking continued from page 6 out “scholars” for their faculty writing collaborative—physicians who must publish scientific papers on their research and need a little writing help. While I am completely unqualified to write a research paper at the physician level, I am a health-care professional who just happens to be able to write. That’s all Meharry needed—someone who could under-stand “doctor talk” and who could help the physicians string together 3000 words in a scientific-journal format. We can all do this. All CWC members have skills from their “other lives”—whether it’s in health care, engineering, the arts, education, or just about any field—and there is probably some national organization out there that would welcome (and pay) for a talk from one of their own. Think of social organizations with nationwide outreach— sororities, fraternities, fraternal and professional organizations. Almost all national groups sponsor fund-raising, and many have annual literary events. Make contact with them. Tell them of your success and your availability. You may not receive an honorarium—that appears to be standard practice only to educational institutions—but you may well receive an all-expense-paid trip. Best of all, you’ve got a huge new audience for your book. Good luck, and get ready for newspaper coverage and dozens of cameras snapping in your face. As for me, I loved that southern hospitality.

Write Angles
The Future of Publishing, Part 1 of 3: Better Than Anyone But Not as Good as Everyone
By Ransom Stephens, member CWC Redwood branch


Is the bound pile of pages we call a book merely a souvenir from a mental vacation you took in a world created by an author? Does the publishing industry still possess the skills that writers and readers need to foster the exchange of stories and free time? If established publishers aren’t the conduit, then who? What will novels look like in a decade? Some writers don’t need the publishing industry as it exists today and has existed for the last century, some still do. But the writers who need the publishing industry are not the writers whom the publishing industry needs. The publisher’s role is to connect readers to the books that they want. Independent of this role, publishers have no valid reason to exist. Many business practices of the publishing industry have not been updated in half a century. They fail on time of delivery, don’t have current Enterprise Resource Processes (ERP), lack modern targeted marketing competence, and waste resources. On the other hand, legacy publishing is still unsurpassed at putting authors in the media spotlight and handling the morass of details involved in book development, promotion, and marketing. The problem is that most of the time they don’t use their prowess to support the clients or customers that are most important to their long-term health. That said, they’re still making lots of money. It is unlikely that any of the six large publishers, the so-called Six Sisters of Publishing, will lead the way to the next paradigm. We can state this with confidence without even referring to a specific publisher or practice because, historically, the established players in any industry do not fare well through technological disruptions. For the rest of “The Future of Publishing, Part 1,” see: http://indiereader.com/2011/02/the-future-of-publishing-part-1-of-3/ Ransom Stephens, Ph.D., writer, physicist, and public speaker, has had a front row seat for three industry upheavals: the collapse of the established computer industry in the mid ’80s; the transition of the World Wide Web from a physicists’ tool to an economic cornerstone in the early ’90s; the introduction of 3G and 4G technologies in the mid ’00s; and sees established publishers making the same mistakes that killed other legacy institutions. The San Francisco Chronicle called Ransom’s novel, The God Patent, “the first debut novel to emerge from the new paradigm of online publishing.” (www.TheGodPatent.com).

Member News
Kristen Caven did a March 1 guest blog for Katy Murphy (“The Education Report”) of the Oakland Tribune about the Martin Luther King, Jr. Oratorical Fest. Read it here: http://www.ibabuzz.com/education/2011/03/01/the-best-of-oakland-oratorical-fest/ For more about Kristen’s undertakings see www.kristencaven.com/ David Gray notifies members that the informal talk on linguistics, which was scheduled for April 4 at Cafe Au Coquelet in Berkeley, has been cancelled. Therese Pipe is collaborating on a drama piece, The Finns: How Politics Influenced the Formation of the Berkeley Co-op. The work-in-progress has been submitted for presentation at a workshop, “From Transcript to Script to Performance,” at the Southwest Oral History Association Annual Conference in Los Angeles on April 1, 2011. Her collaborator is Harry Siitonen, a long-time Berkeley Finn, who has written about the history of Finnish-American politics. Risa Nye will have her short story “Secret Life” published in the online literary journal, Imitation Fruit. http://www.imitationfruit.com/
Oakland Public Library West Auditorium 125 14th Street 94612

Entrance on Madison Street between 13th & 14th Streets.

Our monthly meetings are free and open to the public and feature a speaker, an author event, or both.

Write Angles
Charlotte Cook is looking for an intern. Rewarding work and opportunity for the right person! Contact her directly at charlotte@adaptingsideways.com if you're interested.
Write Angles welcomes letters to the editor, book reviews, and articles of interest to writers. Submit to writeangles@gmail.com. If you are a member and want to share news, please write “Member News” in the subject line. Deadline is the 15th of the month.

CWC Meetings around the Bay
These are the published meeting times and locations for the other CWC branches in the greater San Francisco Bay Area. If you’re thinking about attending one of their meetings, be sure to check the Web site first for details. Central Coast: Meets on the third Tuesday of each month, except December, at the Casa Munras Hotel, 700 Munras Avenue, Monterey. The dinner hour begins at 5:30 p.m. and the program begins at 7 p.m. centralcoastwriters.org Fremont: Meets (except in July, December, and on holiday weekends) from 2 to 4 p.m. on the fourth Saturday of the month at DeVry University, 6600, Dumbarton Circle, Room 204, Fremont. Contact: Richard Scott, rikscott@yahoo.com; (510) 791-8639 Marin: Meets on the fourth Sunday of every month at 2 p.m. at Book Passage in Corte Madera. cwcmarinwriters.com Mount Diablo: Meets the second Saturday of each month, except July and August, at 11:30 a.m. at the Hungry Hunter Restaurant, 3201 Mount Diablo Boulevard, Lafayette (Pleasant Hill Rd and Hwy 24).mtdiablowriters.org Redwood: Meetings are held on the first Sunday of the month (except for holiday weekends), from 3 to 5 p.m. at Copperfield’s Books, 2316 Montgomery Dr., Santa Rosa. redwoodwriters.org Tri-Valley: Meets the third Saturday of each month, except July and August, at 11:30 a.m. at the Oasis Grille, 780 Main Street, Pleasanton. trivalleywriters.com Sacramento: Meets at 11:00 a.m. the third Saturday of every month, except July and August, at Luau Garden Chinese Buffet, 1890 Arden Way, Sacramento 95815. sacramento-writers.org San Francisco/Peninsula: Meets on the third Saturday of each month from 10 a.m. to noon at the Belmont Library, 1110 Alameda De Las Pulgas, Belmont. sfpeninsulawriters.co

CLUB OFFICERS President: Linda Brown Past President: Lloyd Lofthouse Secretary: Kymberlie Ingalls Treasurer: Madelen Lontiong COMMITTEE CHAIRS Marketing: Lloyd Lofthouse Publicity Chair: Position Open Membership: Clifford Hui New Member Orientation: Barbara Gilvar Speaker Chair: Jane Glendinning Workshop Chair: Barbara Ruffner Write Angles Editor: Tanya Grove Copyeditor: Anne Fox Central Board Delegate: Lloyd Lofthouse CWC-Norcal Delegates: Jeff Kingman & Kathleen Orosco Web Manager: Position Open Write On! Story Contest: Position Open 5 -Grade Story Contest: Debby Frisch Research on California cover author by Karren Elsbernd About Us: The CALIFORNIA WRITERS CLUB, founded in
1909, is a 501(c) (3) educational nonprofit dedicated to educating members and the public-at-large in the craft of writing and in the marketing of their work.

CWC–NorCal Group Presents:

Leadership Secrets of Successful CWC Branches
Saturday, May 7
9:30 a.m. – 3:30 p.m. Zio Fraedo’s Italian Restaurant, Pleasant Hill
Linda Loveland Reid is president of Redwood Writers, as well as a published author, figurative painter, and theater director. Under her leadership, branch membership has increased by more than 125 percent, to 226 members, the largest in the state. Find out how to make the same magic happen at your branch! Linda brings a wealth of experience in the nonprofit world, having served as Associate Executive Director of United Way for North Bay for many years. She says, “I am always amazed at how many things a group is doing right, but like a light hidden under a bushel, they don’t see the gold and are thus not reaching their full potential.”
Linda says, “Most organizations have what they need to be successful. If they only knew how to use all their tools to the highest advantage, they could double their membership in one year.”

Keynote Speaker Linda Loveland Reid presents “Double, Double Toil and Fun”
A fun, fast-paced workshop designed specifically for CWC branch officers, directors, committee chairs and volunteers. No dense theory, no vague academics, no mumbo-jumbo. Just practical, nuts-and-bolts, fieldtested ideas and inspiration that you can take back to your branch and put to good use right away. • Recruiting volunteers and keeping them motivated and enthusiastic • Growing your membership – why not shoot for 200? • Adding polish and pizzazz to your monthly meetings • Creating a buzz-worthy publicity campaign • And much more!

To Register: Call or e-mail Jeff Kingman by April 30 co-CWC-BB NorCal-Representative jkingman@mindspring.com. Jeff is collecting reservations for the CWC-BB that must be submitted by May 2. Fee: $30 per person in groups of four, lunch included. $35 per person in smaller groups, lunch included. We expect to have at least four CWC-BB representatives in attendance. All members are invited to register.

A CWC Mini-Workshop with

Alon Shalev
Sunday, April 10, 2011 10 a.m.-1 p.m.
Address and directions supplied with registration There are many ways today to reach out and influence people. Traditional media have been supplemented by web sites, blogs, non-profit promotion, and traditional activism. But most of these options are often no longer than 5minute sound bites, or an afternoon of flurry. The novel has long held the ability to create powerful images and characters that stay with the reader long after they read the final page. What if the novel can precipitate a transformational change not just within the story, but also impact the reader? What if the emotional connection between reader and plot, or reader and fictional character, can motivate the reader to fight social injustice? Alon Shalev has written four politically focused novels. Each novel features a character who experiences a transforma-tional process, emerging with a stronger consciousness to help make a difference. The Accidental Activist, released last fall, will serve as an analysis for best practices in delivering a message.


Alon Shalev writes for Left Coast Voices, a widely-received blog that serves as a platform for local grassroots activism. More about Alon Shalev at www.alonshalev.com/ & www.leftcoastvoices.com/

To Register:

Send a check to the CWC for $9 (members) or $29 (non-members—be sure to include e-mail address) to CWC-BB Attn: Workshops, PO Box 6447, Alameda, CA 94501 Call Barbara Ruffner 510-845-1617 with questions.

Complimentary Coffee, Tea and Cookies

The CALIFORNIA WRITERS CLUB is a 501(c)(3) educational nonprofit dedicated to educating members and the public-at-large in the craft of writing and in the marketing of their work.

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