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1. Please select your gender group ? Female Male 2. Please select your marital status Single Married 3. Please select an age group: 12-18 19-30 31-40 40-49 50-64 65+
4. What type of phone would you like to have ? Flip Phone Slide Phone Tough Phone Luxury Fashion Phone Smart Phone
5. What parts of the "look and feel" of a mobile phone are important to you when choosing one ? "Feel free to rate more than one option" 1 (lowest) 2 3 4 5 (highest) Screen Size Buttons Color
” or should it be labeled with an icon? End Stop Icon .4) inches * 9. Should the button used to disconnect a call be labeled as “End.1 (lowest) Weight Keypad Touch Screen 2 3 4 5 (highest) * 6.5) inches Large (3. What method of interaction do you prefer when using mobile phones ? "Feel free to rate more than one option" 1 (lowest) 2 3 4 5 (highest) Touch Screen Keypad Physical Button 10.6 to 4.” “Stop.4) inches Medium (2.5 to 3.0 to 2. What size would you prefer your screen to be ? Small (1. How important is the design or style (Look and Feel) of a mobile phone to you as opposed to functionality ? Not Important Fairly Important Very important Extremely important 7. What size of the handset would you prefer ? Small Meduim Large * 8.
What functionality would you prefer to have on your Mobile Phone ? "Feel free to rate more than one option" 1 (lowest) 2 3 4 5 (highest) Send / Receive Calls. and missed calls listed together in your call log or would you prefer them to be grouped accordingly ? Listed together Listed in groups 14. and SMS Camera MP3 player Video Blue Tooth Social Media Applications Email Applications Games . outgoing.” or should it be labeled with an icon? Send Call Icon Other (please specify) 12. Should the button used to connect a call be labeled as “Send. Would you prefer your mobile phone to have its main menu presented as a numbered list or with icons? List Icons * 15.” “Call. Would you prefer a single button that will start and end a call.11. or would you prefer two distinct buttons for starting and stopping a call? Single button to do both Two separate buttons: one to start a call and one to end it 13. Would you prefer having all of your incoming.
WORD) 2 3 4 5 (highest) * 16. What do you consider important when choosing a mobile phone? "Feel free to rate more than one option" 1 (lowest) 2 3 4 5 (highest) Functionality Name of Brand Look and Feel Applications Store Interoperability Connectivity Pricing Advert * 17.1 (lowest) Calendar / Organizer Google maps Applications Store Document Reader (PDF. How much are you willing to spend on a mobile phone? £10-£40 £50-£100 £150-£200 £250-£500 £500-£600 £650+ Next .