PTU/BOS/BB/110/28-06-2004

BBA COURSE STRUCTURE

Implemented w e f Session 2004

The course contents of scheme are exactly same as per the scheme applicable for 2002 batch and onward. Only change is the paper CE-216 Environmental Science has been introduced in the sixth semester as per the directions of Hon’ble Supreme Court.

PTU/BOS/BB/110/28-06-2004
BBA - COURSE STRUCTURE AND TEACHING SCHEME L Semester I BB101 Principles of Management BB102 Business Mathematics BB103 Microeconomics BB104 Organization Behavior BB105 Business Communication – I BB106 Introduction to Computers - I Semester II BB201 Financial Accounting BB202 Macroeconomics BB203 Business Laws – I BB204 Human Resource Management BB205 Business Communication – II BB206 Introduction to Computers – II Semester III BB301 Indian Economy BB302 Marketing Management BB303 Cost and Management Accounting BB304 Business Statistics BB305 Production and Operations Management BB306 Seminar Semester IV BB401 Research Methodology BB402 Financial Management BB403 Consumer Behavior BB404 Business Laws – II BB405 Quality Management BB406 Introduction to Database Management Systems Semester V BB501 BB502 BB503 BB504 BB505 BB506 T P Marks Int. 40 40 40 40 40 40 Marks Ext. 60 60 60 60 60 60 Total Marks 100 100 100 100 100 100 Duration of Exam. Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

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Business Environment Project Management Advertising and Sales Management Marketing Research Management Information Systems Seminar on Training Report

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Semester VI BB601 Corporate Strategy BB602 Entrepreneurship BB603 Services Marketing BB604 Business Laws – III BB605 Banking and Working Capital Management BB606 CE-216 Project Presentation Environmental Science

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Note: A team of two examiners will evaluate the Final Research Project. There will be one external and one internal each evaluating out of 100 marks. The institute will select and invite an external examiner for the evaluation.

examiner,

PTU/BOS/BB/110/28-06-2004 BBA COURSE STRUCTURE

SEMESTER – I

BB101 BB102 BB103 BB104 BB105 BB106

Principles of Management Business Mathematics Microeconomics Organization Behavior Business Communication – I Introduction to Computers - I

SEMESTER – II

BB201 BB202 BB203 BB204 BB205 BB206

Financial Accounting Macroeconomics Business Laws – I Human Resource Management Business Communication – II Introduction to Computers – II

SEMESTER - III BB301 BB302 BB303 BB304 BB305 BB306 Indian Economy Marketing Management Cost and Management Accounting Business Statistics Production and Operations Management Seminar

PTU/BOS/BB/110/28-06-2004

SEMESTER – IV

BB401 BB402 BB403 BB404 BB405 BB406

Research Methodology Financial Management Consumer Behavior Business Laws – II Quality Management Introduction to Database Management Systems

SEMESTER – V

BB501 BB502 BB503 BB504 BB505 BB506

Business Environment Project Management Advertising and Sales Management Marketing Research Management Information Systems Seminar on Training Report

SEMESTER - VI

BB601 BB602 BB603 BB604 BB605 BB606 CE-206

Corporate Strategy Entrepreneurship Services Marketing Business Laws – III Banking and Working Capital Management Project Presentation Environmental Science

NOTE: Students are required to undergo Summer Training for six to eight weeks during the summer break between fourth and fifth semester.

Departmentation: definition. importance. performance appraisal: need and process Communication. Social responsibility and business ethics References: 1. formal & informal organizations. job design. techniques. process. L. Koontz & Weirich: Essentials of Management (Tata McGraw Hill) 2. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB101 Management and its various functions Definition of management: nature and scope. Graicunas formula. Decision making and its process Organizing: nature. delegation. types. span of management: factors determining effective span. organizing principles. importance. process. responsibility and accountability. barriers and breakdown of communication Controlling: control process. organizational objectives. control techniques: budget and non. customer group and matrix organization Authority: definition. selection process. steps in planning. types. steps in delegation. decentralization vs centralization. factors affecting staffing. obstacles to delegation and their elimination. management by objective Planning: nature. departmentation by function. Stephen Robbins: Management . product/service. definition.M. territory. determinants of effective decentralization Staffing: definition. Prasad: Principles & Practices of Management 3. purpose and functions. types. manpower management.budgetary control devices. barriers to control making. organization chart.PTU/BOS/BB/110/28-06-2004 PRINCIPLES OF MANAGEMENT Max.

Guass Elimination method. limitations and continuity. Logarithms: Law of operation. Permutations and combinations.PTU/BOS/BB/110/28-06-2004 BUSINESS MATHEMATICS BB-102 Max. excluding trigonometric functions). logical statements and truth tables. Binomial theorem. Matrix Inversion method. differential calculus (including maxima and minima. linear and quadratic equations. References: Sancheti and Kapoor : Business Mathematics . compound interest and depreciation. Marks 100 External Assessment 60 Internal Assessment 40 Set theory. real number system. functions. Log tables. Matrices: Simultaneous equations by Cramer’s rule. arithmetic and geometric progressions.

4. opportunity cost. pricing under monopolistic competition. Basic concepts of economics: Static and dynamic approaches. price discrimination. determinants of demand. market demand. optimal input combination. References 1. Koutsoyiannis Varshney & Maheshwari Mote. applications of indifference curves. individual demand. Theory of demand: Nature of demand for a product. Theory of firm and market organization: Breakeven analysis. revenue function. kinked demand curve and price leadership. Marks 100 External Assessment 60 Internal Assessment 40 Microeconomics: meaning nature and scope. 3. pricing under monopoly. pricing under perfect competition. Theory of Consumer Behavior: Utility analysis. production with one and two variable inputs. equilibrium. Paul & Gupta Ferguson & Gould : : : : Modern Microeconomics Managerial Economics Managerial Economics Microeconomics . marginal and incremental principles. indifference curve analysis. Microeconomics and Business. utility. Theory of production and costs: The concept of production function. pricing under oligopoly: cournot model. 2. theory of cost in short run and long run.PTU/BOS/BB/110/28-06-2004 MICROECONOMICS BB-103 Max. Demand as multivariate function. Elasticity of demand and its determinants. selling cost.

Fred Luthans: Organization Behaviour (McGraw Hill) 3. theories of work motivation given by Maslow.M. Inter. major determinants of personality. types of groups. selfconcept. types of motivation. Herzberg. stereotyping. Marks 100 External Assessment 60 Internal Assessment 40 Introduction: meaning of organizational behaviour and its relevance in today’s business environment. perceptual selectivity. attitudes. halo effect. Learning and its theories. L. personality. group cohesiveness. Motivation. self-esteem. Vroom and Porter – Lawler. behavioral approaches. behaviour modification. Prasad: Organisation Behaviour (Sultan Chand & Sons) .personal behaviour in organization: Transactional analysis Management conflict Stress management References: 1. Group behaviour in organization: group dynamics. group development and facilitation. Dynamics of managerial leadership: leadership styles. Robbins: Organisation Behaviour (Prentice Hall) 2.PTU/BOS/BB/110/28-06-2004 ORGANIZATION BEHAVIOUR BB-104 Max. group norms and roles. and managerial grid. McGregor. trait approach. perception – nature and importance. meaning. Individual behaviour in organization: understanding self.

pronoun. adjective. Basic parts of speech – Noun. verb. Marks 100 External Assessment 60 Internal Assessment 40 Business Communication – its meaning & importance. Writing applications – for business (e. job application. Antonyms and Synonyms.g. leave application. physical appearance & the art of self-presentation & conduct. précis. refund etc. translation (from vernacular to English & English to vernacular) Correct word usage – Homonyms. article and conjunction. applying for a loan. paragraph writing.PTU/BOS/BB/110/28-06-2004 BUSINESS COMMUNICATION – I BB-105 Max.). Importance of non-verbal communication – positive gestures. adverb. References: Hewings. salary advance. Barriers to effective communication. Essentials of effective business communication. symbols and signs. preposition. Martin: Advanced English Grammer Cambridge University Press . Active & passive voice. basic model & communication.

opening. BACKUP. Time Zone. Windows: Difference between windows and DOS. entering text. Creating and opening a presentation. TIME. and combining cells. Marks 100 External Assessment 60 Internal Assessment 40 Computer Fundamentals : What is a computer? Components of a computer system. etc. underlining. Saving. Inserting pictures. References: 1. adding rows and columns. COPY. splitting. Mailmerge: creating main document and data source. adding header/footer. CD player. Inserting organization chart. deleting. Adding and removing fields from data source. Vikas Publishing House. Time. DOS: Elementary knowledge of DOS commands DIR. Introduction to MS-Office and its integrated nature. DATE. Tables – creation. Brief history of evolution of computers and generation of computers. and copying slides. Screen saver. MD. . and justifying text. Types of computers. CLS. Saxena : A first Course in Computers. MS-Word: Starting Word. Standard. RENAM. RESTORE. Fonts. Input/Output devices. and drawing toolbars in powerpoint and their use. Use of Windows Explorer for moving and copying files. Basic Features – Date. changing text. resizing pictures. Computer hardware and software. DEL. Creating. aligning. new documents. Use of slide sorter. Using accessories such as calculator. CHKDSK. Use of tabs. Closing and saving a presentation. formatting.PTU/BOS/BB/110/28-06-2004 INTRODUCTION TO COMPUTERS – I BB-106 Max. RD. Classification of computers. Mouse. Display. closing. SCANDISK. Adding headers and footers. Use of master slides and colour box. and printing a document. and operating documents. paint brush. and mouse pointers. Use of animation features. Power Point (Presentation software): Basic concept of presentation software. Print preview. Borders. Use of auto content wizard. CD.

Assets. Application of Trading Account and Profit and Loss Account to get Gross Profit and Net Profit. 2. Bank Reconciliation Statement: Bank transactions. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB201 Basic Accounting Concepts: Background of Accounting. 3. Maheshwari Mukherjee & Hanif : Financial Accounting : An Introduction to Accountancy : Fundamentals of Accounting . Jain and Narang S. Entity Concept. concept and application of Fixed and Reducing Installment method. Application of Trial Balance. Application of final accounts problems. Journal and recording of entries in journal with narration. Application of Balance Sheet with Marshalling. different types of errors escaped trial balance preparation. Final Accounts: Concept of adjustment. Rectification of errors. Income. Preparation of simple bank reconciliation statement. Cost Concept.PTU/BOS/BB/110/28-06-2004 FINANCIAL ACCOUNTING Max. Ledger – Posting from Journal to respective ledger accounts. References: 1. Expenses.N. Application of above methods with purchase and sale of assets with alteration (excluding retrospective methods). Basis of Accounting – Objectives and necessity. Journal and Ledger: Double Entry System. basic terms – Capital. concepts – matching. Accounts – Types and classification. Trial Balance: Need and objectives. Liabilities and application to problems. Expenditure. Depreciation Accounting: Needs and objectives.

Garg. Kalyani. Implied warranties – Caveat Emptor. Legality of Object. Meaning of conditions and warranties. Transfer of Ownership. Concept of Agency and various types of mercantile agents. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB203 Law of Contract: Definition and nature of a contract. References: 1. Rights of Unpaid seller and other remedial measures. and capacity of parties. Offer and Acceptance. Law of Partnership: Definition and nature of partnership. Chawla. Consideration. Remedies for breach of contract. . essentials for contract of sale. Performance and discharge of contract.PTU/BOS/BB/110/28-06-2004 BUSINESS LAWS . rights and duties of a partner. Dissolution of a partnership.I Max. Law of Sale of Goods: Definition of Sales. free consent. and Sareen : Mercantile Law 7th Ed.

tax multiplier. foreign trade multiplier. 3. net present value. Theory of consumption: Absolute income hypothesis. Classical theory of output and employment. Economy as a circular flow of income and expenditure. relevance of multiplier to developing countries. Dornbusch & Fisher: Branson: Shapiro: Dwivedi: Ackley: Macroeconomics. classical. Consumption: Meaning determinants and importance. marginal efficiency of capital. Stabilization policies: Monetary and fiscal policies. relative income hypothesis. Theory of multiplier: Income generation in a static and dynamic setting. static and dynamic analysis. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB202 Macroeconomics: meaning. sectoral accounting and matrix approaches.PTU/BOS/BB/110/28-06-2004 MACROECONOMICS Max. permanent income hypothesis. Keynes views about money and prices. References: 1. life cycle hypothesis. Fisher and Cambridge equations. 5. determinants of Macro equilibrium with aggregate demand and aggregate supply functions under employment equilibrium. Keynsian theory of income determination. partial and general equilibrium. 4. interest rate determination. Concepts and measurement through double entry. Say’s law of markets. Theory of investment: Types of investment determinants of investment. nature and scope. . 2. and theories. types. Basic concepts used: Stock and flow variables. Inflation: Meaning. Macroeconomic Theory. leakages from multiplier. Macroecomics Analysis. neoclassical and Keynesian theories. National income. internal rate of return. Macroecomics. Macroeconomic Theory and Policy. Money its function and role: Quantity theory of money. balanced budget multiplier.

job rotation. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB204 Nature. Human Resource Management. New trends in HRM due to globalisation deregulation and technological advancements. job enrichment and job enlargement. An introduction to teams. Human Resource Development: Identification of training needs and techniques of training. scope. Garg. Dessler. Human Resource Management. Pearson education. role and importance of HRM. 2. Job description. methods and problems of performance appraisal. Placement and induction. . Excel books Monnappa and Saiyadan. Reference: 1. transfer and promotion. Personnel Management. empowerment and participation.P. Tata Mcgraw Hill. job design. job simplification.S. job specification.PTU/BOS/BB/110/28-06-2004 HUMAN RESOURCE MANAGEMENT Max. Wage and salary administration and incentives. employee. selection process. Recruitment: sources of recruitment. policies and procedure of recruitment. testing & interviews. employee development and career planning. Performance appraisal. 3. Rao V. HRM in India Job analysis: steps in analysing job and introduction to methods of collecting job analysis information.

e-mails. customers etc.D. Business Communication. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB205 The concept of effective business communication – definition & importance. Developing reading. group discussions. interviews. writing a job application and other applications. Writing inter-office memorandums.V. . Petit J. Paragraph writing. barriers to effective communication. All India Traveler bookseller.II Max. Drafting a CV. faxes. listening and speaking skills. precis making. Reference: Lesikar R.C. Basic model of communication...V. drafting an advertisement/notice. suppliers. voice and correct word usage.PTU/BOS/BB/110/28-06-2004 BUSINESS COMMUNICATION . importance of N. writing effective sales letters – to agents. extempore speaking.

mean. min. Excel as a part of M-Office. Various methods of connecting to the net e. Microsoft Internet explorer. creating a chart. FTP and HTTP).g. entering and editing data and text. Reference: 1. entering formulae.II Max. . MS-Outlook: Using MS-Outlook for managing e-mail. date. Use of A brief introduction to Internet addressing. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB206 Concept of spreadsheet and its use in business management. retailing etc. drawing toolbars. median. : Internet for Everyone. formatting text in cells and on the worksheet. sum if. Netiquettes. Sanjay Saxena Leon & Leon : A First Course in Computers 2000 Ed. calender. information gathering. count. Entering and pasting formulas. sum. appointments. ISDN and broadband. Use of search engines and e-mail messages. Internet protocols (TCP/IP. Selection of cells. Sqrt. Excel Functions: max. Leon Tech World. Internet: A brief history of origin of internet. Various applications of Internet such as email. and its structure and capabilities. 2. and using statistical functions.PTU/BOS/BB/110/28-06-2004 INTRODUCTION TO COMPUTERS . tasks and address book. dial up. countif. mode. Use of Excel as a database. serial fill. data filters and forms. Operating Excel: concept of workbook and worksheet.

Analysis of Cost – Preparation of cost sheet. Marginal Costing: Marginal cost vs. Funds Flow Statement. Cash Flow Statement (as per AS14) Budgetary Control: Meaning. Fixed and Variable. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB303 Introduction: Cost and Cost Accounting. Installation of costing system. Break even analysis. P/V ration.Jain . Standard Costing and Variance Analysis: material variances . marginal costing.Y. direct and indirect. Material Control. estimate. 2. Objectives. types of budget (fundamentals only). Khan & K. tender and quotation. Classification. Labour control. Overhead control. Scope. Reconciliation of cost and financial Accounts. References: 1. Advantages and disadvantages. contribution .PTU/BOS/BB/110/28-06-2004 COST AND MANAGEMENT ACCOUNTING Max. Cost Accounting Managements & Cost Accounting : Jain & Narang : M. margin of safety. application of marginal costing. labour variances.

components of time series. References: Levin & Rubin: Statistics for Management. co-efficient of variation. Correlation Analysis: Karl Pearson’s and Spearman’s methods. mean deviation and standard deviation. Theoretical Distributions: normal. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB304 Classification of data. Index numbers. median. presentation of data: graphic and tabulation.Probability rules. Measures of Dispersion: range. relative frequency approach. . mode. regression analysis. exponential smoothing Theory of probability: Classical approach. moving averages. geometric and harmonic mean. statistical independence and dependence. percentiles. arithmetic. quartile deviation. Bayes’ Theorem. deciles. Time series analysis. bionominal and poision. Prentice Hall India.PTU/BOS/BB/110/28-06-2004 BUSINESS STATISTICS Max. subjective approach. quartiles. Measures of Central Tendency: mean.

5. Industrial sector: Industrial growth during planning period. regional imbalances. and inequalities. inflation. unemployment. and interstate variation. land reforms. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB301 National Income of India: Growth. Banking reports . industrial policy (liberalization. green revolution. structure. India and WTO. Infrastructure: Physical and social. 2. 4. latest five year plan. and basic strategy. priorities. globalisation and privatization) Changing profile of public sector Major economic problems: Population. Agriculture: Production and productivity trends. 3. References: 1. Ruddardatt & Sundaram: Mishra & Puri: Bimal Jalan: RBI: Latest Economic Survey. rural credit. Recent trends in foreign trade of India. Poverty. Achievements of economic planning.PTU/BOS/BB/110/28-06-2004 INDIAN ECONOMY Max. Indian Economy Indian Economy Indian Economy Currency. its role in economic development Indian planning: Objectives.

concept. marketing environment –marketing management and its environment. purchase behaviour.C. Stanton: Fundamentals of Marketing 3. objectives & strategies Product promotion: promotion mix and factors affecting. Market segmentation: need.PTU/BOS/BB/110/28-06-2004 MARKETING MANAGEMENT Max. positioning. selling. Ramaswami & Namakumari: Marketing Management . new product development process. Concepts . Philips Kotler: Principles of Marketing 2. factors affecting buying behaviour. Segmentation. types & factors. Distribution: channel decisions. basis & strategies. packaging & labelling decisions Pricing decisions: importance. branding. and product life cycle. components & factors affecting Product decisions: product definition. physical distribution system & its components References: 1. Gandhi: Marketing Management 4. mass marketing vs. product. buyer’s role. Marketing mix: 4ps of products & 7ps of services. marketing & societal marketing. Consumer buying behaviour: consumer decision making process (five step model). Marks: 100 External Assessment: 60 Internal Assessment: 40 BB302 Marketing: Nature & Scope of Marketing. nature. J.production.

scheduling. Statistical quality control and acceptance sampling. Production planning and control: Planning. Work Study: Method study and time study. TQM and ISO quality systems. TMH Production and Operations Management. Facility location decision.PTU/BOS/BB/110/28-06-2004 PRODUCTION AND OPERATIONS MANAGEMENT Max. Work simplification. design of service system. Reference: 1. its functions and relationship with other functional areas. Basic concepts of maintenance management and preventive management. product and process layout. Supply Chain Management. Capacity planning. Services: Nature. Productivity linked incentives. Adam & Ebert : : : Modern Production and Operations Management Operations Management. Buffa & Sarin 2. computer aided manufacturing. routing etc. Inventory Management: ABC analysis and basic model of EOQ (carrying. Nair 3. Prentice Hall India . Marks: 100 External Assessment: 60 Internal Assessment: 40 BB305 Production and operations management. layout decision. Assembly line balancing. Latest Concepts: A brief introduction to JIT. ordering and shortage costs).

The institution should allocate specific topics of general and topical interest and require the students to make a presentation to the entire group.PTU/BOS/BB/110/28-06-2004 SEMINAR Max. Marks: 100 Internal Assessment: 100 BB306 The seminar is intended to be an internal paper focused on developing the communication and presentation skills of the students. . This will encourage the students in improving their breadth of knowledge.

limitations & types. Scale construction techniques. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB401 Introduction to Research: Definition. designing a questionnaire. editing. 2. tabulation. Scaling: meaning of scaling.R. research process. scope. data preparation. Report writing and presentation Reference: 1. research designs. coding. important scaling techniques. Population sample.V.PTU/BOS/BB/110/28-06-2004 RESEARCH METHODOLOGY Max. types of sampling techniques. Rao : Research Methodology : Research Methodology . primary & secondary methods. C. Kothari K. rating and ranking scales. sampling theory of estimation Collection of data: types. objectives.

cost of preference shares.PTU/BOS/BB/110/28-06-2004 FINANCIAL MANAGEMENT Max. Internal rate of return method. Wealth Maximization. Financing decisions. . measurement of cost of capital. Traditional Approach. Cost of Capital: Introduction. Objectives of Financial Management. Pay back methods. Capital Budgeting: Meaning. NI approach. Capital Structure: Introduction. TMH. cost of debt. Net Present value method. 2. Profitability index method (Numerical questions may be set out of pay-back method and Post pay-back method only). Investment Decisions. References: 1. Vikas Pub. : Financial Management. Profit Maximization vs. MM approach. cost of equity shares. Modern Approach. Traditional approach. Pandey Chandra : Financial Management. calculation of overall cost of capital based on historical and market rates (Fundamentals only). NOI approach. capital structure decisions. rate of return method. Post Payback period. importance and various techniques. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB402 Introduction: Scope of Financial Management.

theories. Freudian. Blackwell. factors affecting reference groups. & Miriard: Consumer Behaviour (Dryden Press International Edition) . neo Freudian & trait Perception: sensation. scope & application Consumer as an individual: Consumer motivation: needs & goals. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB403 Consumer behaviour: nature. positive & negative motivation. Engel.PTU/BOS/BB/110/28-06-2004 CONSUMER BEHAVIOUR Max. Schiffman & Kanuk: Consumer Behaviour (Pearson Education 7/e) 4. types & systems of needs hierarchy & trio of needs Personality: nature. instrumental learning and cognitive learning theories Attitude: tricomponent attitude model and sources of influence Consumer in social & cultural setting: Reference groups: concepts. absolute threshold and differential threshold Learning: classical learning. social class & its measurement Culture & sub culture: definition & influence Introduction to opinion leadership & consumer innovation References : 1.

liability of a member. Formation of Company – Memorandum and articles of association. . Bill of Exchange and cheques. References: 1.II Max. Winding up by court and voluntary winding up. and sea carriers. Basic knowledge of various types of resolutions. premium and reinsurance. fire. Law of carriage: Basic features of law relating to land. Issue of prospectus and membership of company. Company Law: Definition and nature of a company. Rights and liabilities of directors. Kalyani. Basic idea about life.PTU/BOS/BB/110/28-06-2004 BUSINESS LAWS . Dishonour of a negotiable Instrument – Liabilities of Banker and drawer for dishonour of a cheque. Discharge of parties from liability. Chawla. allotment and transfer and purchase by a company of its own shares. Garg. Hundies. Meetings: Statutory meetings. Promisory note. air. Company Management: Appointment and removal of directors. characteristics of a company. Parties to negotiable instrument. and Sareen : Mercantile Law 7th Ed. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB404 Negotiable Instruments Act: Definition of negotiable instrument. Protection of minority shareholders from mismanagement and oppression. Difference between partnership and company. Share Capital: types of shares. Law of Insurance: Definition and elements of insurance contract. and marine insurance.

Ishikawa. problem solving tools such as – brainstorming. Tools of Quality Management. Bank Besterfield et. Quality leads to profits. Crossby and their contribution. Cost of poor quality. Reference: 1. fishbone diagram and Pareto diagram.al. PHI : Total Quality Management. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB405 Definition of quality. Juran. Quality Systems – ISO 9000 series standards. need for team work and process of rewards and recognition. 2. .PTU/BOS/BB/110/28-06-2004 QUALITY MANAGEMENT Max. The customer focus. Need for customer care and relationship marketing. Benchmarking and the concept of Kaizen. Statistical Methods. Need for unbiased data collection. : The Essence of Total Quality Management. elements of ISO 9000 internal audits and registration. The power of the customer to choose. Steps required to implement quality management systems. Quality as a means to success in a competitive and global environment. Role of consultants in developing and implementing ISO 9000 quality systems. Pearson Edu. Documentation. Quality Gurus: Deming. The rise of Japan and other eastern economies with a focus on quality.

security & integrity. creating views. saving databases. toolbars and icons.PTU/BOS/BB/110/28-06-2004 INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS Max. Reference: 1. 2. advantages & disadvantages of DBMS. Access: A relational database tool in MS-Office. Relational Databases: Relations. uses & need of data in organizations. Basic Concepts: Entities & their attributes. normalization – The first & second normal form of databases. tupples. the network model & the relational model. : A first course in Computers. forms and reports. SQL: SQL Database creation & manipulation views & queries. Use of query. Data Models: The hierarchical model. concurrency. 3. : Introduction to Database Management. Creating a new table and new database. Parts of access window. PHI. domains & keys. James Martin Naveen Prakash Sanjay Saxena : Principles of Database Management. Data Protection: Recovery. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB406 Introduction: definition of data. TMH. . Vikas Pub.

Marks: 100 External Assessment: 60 Internal Assessment: 40 international BB501 Business environment: social environment.K. Social environment: protection act. consumerism and consumer Legal environment: competition law. environment. and problems in import of technology. foreign direct investment and collaboration. international economic institutions. and technological environment. social responsibility of business. IMF. government and business Technological environment: technology policy. References: 1) Francis Cherunalum 2) Ashwathapa 3) Adhikary 4) P. European union (EU) Political environment: political systems.PTU/BOS/BB/110/28-06-2004 BUSINESS ENVIRONMENT Max. legal environment. technology transfer. UNCTAD. foreign exchange management act (FEMA). political environment.Ghosh : Business Environment : Business Environment : Economic Environment for Business : Business Environment . International environment: balance of payments/ trade.WTO.

: A Management Guide to PERT/CPM. TMH : Project Management. slack and free float.PTU/BOS/BB/110/28-06-2004 PROJECT MANAGEMENT Max. Himalya Pub. Probability of completing a project on time. Performance reviews on the basis of planned project cost and time. Prentice Hall India. Forms of project organization. phases in the life cycle of a project. Network Techniques: concept of project network. construction of project network. 3. Major reasons for cost & time over runs and remedial measures. Crashing a network and concept of PERT cost. Reference: 1. critical path method. PERT and its advantage over CPM. .Chaudhry Vasant Desai Weist & Levy : A Text book of Project Management. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB502 The concept of a project. Time Scheduling a Project: Gantt Carts and LOB. McMillan India. 4. project planning and control. : Project Management. characteristics of a project. human aspects of project management. 2. Gopala Krishnan & Rama Murthy S.

Y. W. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB503 Advertising: Marketing communication models. Advertising its place in marketing – different kinds of advertising. Management of sales promotion at the consumer. Border. : Advertising Management (Prentice Hall of India) 2. Sales Management: Concept and objectives. Introduction to types of sale quotas. Brand strategy & campaign planning: TV & radio commercials Creative copy strategies. trade & sales force levels. Media planning & scheduling. Advertising art & layout.H. advertising copy.PTU/BOS/BB/110/28-06-2004 ADVERTISING AND SALES MANAGEMENT Max. Sales displays & merchandising.Longman publication : Ogilvy on Advertising 4. advertising effectiveness. Aaker. Legal & ethical aspects of advertising. David A and Myera John G. Ogilvy D. Chunnawala : Advertising Management . –1981 John Wiley N.: Advertising 3. References 1. Advertising definition and objectives.

Luck & Rubin: Marketing Research 3.C. 4.D. editing of data. Marketing research applications. objectives. Research design and its types: exploratory. Questionnaire: questionnaire construction. types and techniques.Kothari: Marketing Research . Marks: 100 External Assessment: 60 Internal Assessment: 40 BB504 Basic concepts: scope.R.Beri: Marketing Research 3. Sampling: concepts. important scaling techniques: rating scales and ranking scales. Scaling: meaning of scaling. Scale construction techniques. tabulation. estimation of sample size. G. D. Boyd. limitations. coding. Data analysis: tests of significance based on t. f and z distribution and chi-square test.PTU/BOS/BB/110/28-06-2004 MARKETING RESEARCH Max.Ramanujan Mazindar: Marketing Research 2. Tull & Green: Research for Marketing Decisions. Westfall & Stasch: Marketing Research 2. cross tabulation.C. descriptive and experimental (in detail) Data collection: primary and secondary.Sharma: Marketing Research Suggested references: 1. Research process. Recommended texts 1. classification. multidimensional scaling.

Implementation & Evaluation: Planning. Goyal : 2. Ross. organizing. System Design – design methods. System Analysis – SRS. Information Concepts: Data Vs Information. sales order processing.P. SQL. Introduction to business systems: payroll. types of information. System Implementation & testing. design documentation. structured & unstructured decisions. Design Methodology & Techniques: System development life cycle. financial accounting.PTU/BOS/BB/110/28-06-2004 MANAGEMENT INFORMATION SYSTEMS Max. characteristics & significance of MIS. detailed system design. advantages & disadvantages of DBMS. testing & changeover. DFD. Introduction to Decision Support System. . MacMillon. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB505 Introduction: Definition. manufacturing plants etc. role. Murdick. software development models. References: 1. Decision Making: Simon’s model of decision making. & Clagett: Management Information Systems. D. inventory control. Information Systems for Management. Evaluation approaches. DD & Decision tables. Davis & Olson: 3. quality of information. Database Management: Objectives. use of databases for integration across functional areas. Management Information Systems.

This training report is required to be presented to the class and evaluated by a teacher/teachers of the college. They are required to carry out a project and submit a report to the institution at the end of training.PTU/BOS/BB/110/28-06-2004 SEMINAR ON TRAINING REPORT Max. Marks: 100 Internal Assessment: 100 BB506 Between the fourth and the firth semester the students of BBA are required to undergo summer training in any organization. The training is aimed at exposing the students to the practical aspects of management and the application of theories of management. .

techniques for environmental analysis Industry analysis: porter’s approach. Hofer’s model Implementation & control: Behavioural aspects.PTU/BOS/BB/110/28-06-2004 CORPORATE STRATEGY Max. strategy evaluation & control References : 1. Azhar Kazmi: Business Policy . political. corporate resources & personal factors. technological. finance & accounting. need. formulation of mission & objectives and their specificity Social responsibility of business: Scanning the environment: environment scanning. Jouch & Gluick: Strategic Management & Business Policy (Mcgraw hill 3/e) 2. Pearce & Robinson: Strategic Management AITBS 4. stability. retrenchment. strategic decision making Mission & objectives: need for explicit mission. r&d & engineering. strategy variations. Internal factors. production & operations. environmental threat & opportunity profile Internal analysis: value chain analysis. analyzing strengths & weaknesses Strategy formulation & choice: Generic strategy alternatives. GE 9 cell matrix. components of mission statement. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB601 Strategic management: introduction. Wheelen & Hunger: Strategic management & Business Policy (Pearson education 8/e) 3. marketing & distribution. combination. socio economic. expansion. nature & scope. BCG matrix.

intrapreneur and manager Entrepreneurial motivation: motivating. Vasant desai: management of a small scale industry (himalya publishing house) . characteristics. References: 1. entrepreneurial culture. advantages and problems of ssis. compelling and facilitating factors.B. Steps for starting a small industry. factors affecting entrepreneurship. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB602 Concept of entrepreneurship: meaning & characteristics of entrepreneurship. entrepreneurial ambition. Assistance to ssi: need for incentives & subsidies. registration as ssi. need for institutional support. Gupta & N. socio-economic origin of entrepreneurship. entrepreneur. Srinivasan: Entrepreneurial Development (sultan chand & sons) 2. importance. achievement motivation theory and kakinada experiment Establishment of entrepreneurial systems: search. role of government and other institutions.P. Input requirements Ssi: meaning. guidelines for project report. conceptual model of entrepreneurship. C. traits of a good entrepreneur. processing and selection of idea.PTU/BOS/BB/110/28-06-2004 ENTREPRENEURSHIP Max.

quality gaps and their closing Concept of services marketing: role of marketing in services. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB603 Concept of services: introduction. differentiation. sinha & s. growth and role of services. life cycle. targeting and positioning.c. service marketing mix. consumer decision making. Zeithmal: services marketing Christopher lovelock: services marketing: people. differentiation of goods and services. 4. pricing and market communication References : 1.PTU/BOS/BB/110/28-06-2004 SERVICES MARKETING Max. service marketing triangle Managing effective service delivery: managing demand and capacity. channel selection Knowledge of buyer’s behaviour: decision making roles. importance of employees. technology and strategies (pearson education) P. 2. . service characteristics and classifications Service quality: quality and productivity.k. sahoo: services marketing – text & readings (himalya publishing house) Helen woodruff: services marketing (macmillan india ltd) 3. Valarie a. consumer evaluation of services Marketing strategies for service marketing: segmentation. intermediaries and customer participation in effective delivery.

and payment of Gratuity Act. direct and indirect taxes. The settlement machinery and authorities under the act. strikes. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB604 The factories Act: Object and definitions. References: 1. and central excise acts. and registration of trade unions. Elementary knowledge of personal Income tax.III Max. . The Trade Union Act: Objects. Garg. and layoffs. lockouts. definitions. Basic features of Employees Provident Fund Act. Rights and liabilities of trade union. Minimum Wages Act and payment of bonus act. Safety and welfare provisions. Kalyani. customs. Taxation: Constitutional Frame work of taxation. Employment of women and young persons. The Industrial Disputes Act: Scope and object.PTU/BOS/BB/110/28-06-2004 BUSINESS LAWS . and Sareen : Mercantile Law 7th Ed. Chawla. Health. Basic Features of payment of wages Act. Central and Punjab State Sales tax Acts.

options for investing surplus funds. References: . characteristics of current assets. motives for holding cash. operating cycle and cash cycle. and Average Method only). types of collection system. Marks: 100 External Assessment: 60 Internal Assessment: 40 BB605 Working Capital Management: Introduction. control of Accounts Receivables.PTU/BOS/BB/110/28-06-2004 BANKING AND WORKING CAPITAL MANAGEMENT Max. Economic order quantity Model. Ordering level. Credit Management: Terms of payment. levels of working capital investment. Maximum and Minimum inventory levels. importance of working capital. concept of working capital. credit policy variables. factors determining the cash balance. Cost holding inventory. Pricing the issues of Raw materials (FIFO. optimal cash balance. current assets financing policy. need for inventories. LIFO. Cash Management System: Introduction. Inventory Management: Introduction. factors affecting working capital requirements. strategies of managing surplus funds (excluding cash management models).

. Marks: 100 Internal Assessment: 100 BB606 The students are required to carry out a project on any management subject and submit a report to be evaluated by the teachers of the institute and a presentation made to the entire group.PTU/BOS/BB/110/28-06-2004 PROJECT PRESENTATION Max.

f) Land resources : Land as a resource. floods. Case studies. environmental effects of extracting and using mineral resources. salinity. effects of modern agriculture. changes caused by agriculture and overgrazing. scope and importance The Multidisciplinary nature of (2 Lectures) Need for public awareness. water logging. e) Energy resources : Growing energy needs. Equitable use of resources for sustainable lifestyles. a) Forest resources : Use and over-exploitation. Timber extraction. Role of an individual in conservation of natural resources.PTU/BOS/BB/110/28-06-2004 CE-216 ENVIRONMENTAL SCIENCE L T P 3 1 0 Unit 1 : environmental studies Definition. man induced landslides. use of alternate energy sources. d) Food resources : World food problems. c) Mineral resources : Use and exploitation. Unit 2 : Natural Resources : Renewable and non-renewable resources : Natural resources and associated problems. dams-benefits and problems. case studies. land degradation. mining. dams and their effects on forests and tribal people. renewable and non renewable energy sources. b) Water resources : Use and over-Utilization of surface and ground water. case studies. Unit 3 : Ecosystems . deforestation. soil erosion and desertification. drought. fertilizer-pesticide problems. case studies. conflicts and water.

Biogeographical classification of India Value of biodiversity : consumptive use. ethical. aesthetic and option values Biodiversity at global.PTU/BOS/BB/110/28-06-2004 Concept of an ecosystem. Ecological succession. Introduction. social. consumers and decomposers. rivers. Endangered and endemic species of India Conservation of biodiversity : In-situ conservation of biodiversity. streams. Energy flow in the ecosystem. species and ecosystem diversity. Food chains. c. oceans. man-wildlife conflicts. . b. National and local levels. food webs and ecological pyramids. Threats to biodiversity : habitat loass. lakes. Producers. India as a mega-diversity nation Hot-spots of biodiversity. structure and function of the following ecosystem :a. estuaries) (6 lectures) Unit 4 : Biodiversity and its conservation Introduction – Definition : genetic. poaching of wildlife. productive use. Structure and function of an ecosystem. types. characteristic features. Forest ecosystem Grassland ecosystem Desert ecosystem Aquatic ecosystems (ponds. d.

Case studies. watershed management Resettlement and rahabilitation of people . Pollution case studies. Climate change. rain water harvesting. Soil pollution d. Environmental ethics : Issues and possible solutions. Marine pollution e. acid rain. Wasteland reclamation. Role of an individual in prevention of pollution. (8 lectures) Unit 6 : Social Issues and the Environment From Unsustainable to Sustainable development Urban problems related to energy Water conservation. effects and control measures of urban and industrial wastes. Disaster management : floods. nuclear accidents and holocaust. Nuclear hazards Solid waste Management : Causes. Case studies. its problems and concerns. . cyclone and landslides. Consumerism and waste products.PTU/BOS/BB/110/28-06-2004 Unit 5 : Environmental Pollution Definition Causes. Air pollution b. global warming. ozone layer depletion. effects and control measures of :a. earthquake. Water pollution c. Thermal pollution g. Noise pollution f.

Population explosion – Family Welfare Programme. Human Rights. (Field work Equal to 5 lecture hours) .PTU/BOS/BB/110/28-06-2004 Environment Protection Act. birds. etc. Role of Information Technology in Environment and human health. river. hill slopes. Air (Preventation and Control of Pollution) Act. variation among nations. Visit to a local polluted site – Urban / Rural / Industrial / Agricultural Study of common plants. Value Education. Water (Prevention and control of Pollution) Act Wildlife Protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation. insects. Environment and human health. Unit 8 : Field work Visit to a local area to document environmental and river forest grassland hill mountain. (7 lectures) Unit 7 : Human Population and the Environment Population growth. Study of simple ecosystems-pond. HIV / AIDS Women and Child Welfare. Case Studies. Public awareness.

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