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IN PARTIAL FULFILLMENT OF REQUIREMENT OF THE DEGREE OF MASTER IN BUSINESS ADMNISTRATION. UNDER THE GUIDENCE OF: . Mr. Nishant Garg (D.B.I.M.C.S.) SUBMITTED BY:SUKHANJEET KAUR REGD. NO.DBIM (MG) 2009-34 ROLL NO.
DESH BHAGAT INSTITUTE OF MGT. & COM. SCI. MANDI GOBINDGARH
TABLE OF CONTENTS Acknowledgement Declaration
Industry Profile Company Profile Origin Awards & models
Manufacturing companies in India
Competitors Introduction to project
Talent & capabilities are of course necessary but opportunities & right guidance are two very important back up without which no any person can climb the ladder to success. . It is a great pleasure to express my hearty & sincere gratitude to my project guide Mr. NISHANT GARG (D.B.I.M.C.S.) under whose inspiring guidance the present piece of report could get its present shape. I am grateful to my project guide who guided me during the course of my project and who helped me at every step and showed me the right way to get out of all the obstacles I faced during the project.
Place:-Mandi Gobindgarh Sukhanjeet kaur.
I hereby declare that this project report is the bonafide record of research work done by me. I also declare that the fact and data which have used in the report are true to the best of my knowledge and belief. This report has not been previously submitted for any other purpose with a similar title.
About the Organization: PTL:Punjab Tractors Limited is an Indian Tractor manufacturing company that was established on June 27, 1970. It was India's first Large Scale Project, which was based on indigenous design and modern technology. It was a new venture towards making India more competent in the international scenario. PTL has four branches, all set up in northern India. PTL began its commercial operations in April 1974. In the 28 years till March 2003, it has sold more than 500,000 tractors. While the journey commenced in the north, PTL today has an all India presence. Its 377 strong dealer network sells and services a wide portfolio of 6 tractor models with more than 100 variants. Swaraj beginning was indeed humble, with the commercial introduction of Swaraj 724 model; tractor sales barely reached 600 in 1974-75. However, over the years, on the introduction of new tractor models, product performance and reliable service, Swaraj brand started receiving flavor with the farmers leading to an increase in both volume and market share. In 1999, two new models Swaraj 733 and Swaraj
a. SWARAJ TRACTORS DIVISION. By financial 1998-99. PTL is actively participating in the industrial scene of Punjab through its group companies SWARAJ MAZDA LIMITED. SWARAJ FOUNDRY DIVISION.6%). SWARAJ ENGINES LIMITED AND SWARAJ AUTOMOTIVES LIMITED. SAS Nagar.a. Capacity of 300000 tractors p.700 tractors in 1999-00 (market share 18. 2 slot in the industry. and Agricultural Implements and Automotive castings.744 were added to Swaraj portfolio. 2. Harvester Combines. all these initiatives took Swaraj to the No. Punjab Tractors Limited consists of following divisions: 1.T. castings 3. SWARAJ COMBINE DIVISION. These plants set up at most economic outlays. Capacity 8000 M. also represent the most productive tractor facilities in the country. with concept and the technology in the new plant matching global standards. Capacity of 300000 tractors p. Majri. hitting a peak sale of 50. . Chhapar Cheri. Today PTL stands as a multi product multi location unit manufacturing Tractors. Industrial Forklifts.
2. 6. 5.e. The domestic products include the following: 1. Swaraj 855 Swaraj 939 FE Swaraj 834 FE Swaraj 744 FE Swaraj 735 FE Swaraj 733 FE Swaraj 724 FE Swaraj 722 Forklift 15 .Products: The major products of Punjab Tractors limited are divided into two categories i. for domestic consumption and overseas consumption. 7. 4. 9. 8. 3.
10. Swaraj 8100-Harvester Combine The products for overseas consumption include: 1. 3. 2 Wheel drive Swaraj 855 FE. Forklift 20 11. Electric Forklift 15 13. Swaraj 978 FE. 4 Wheel drive . 4 Wheel drive Swaraj 978 FE. 4 Wheel drive Swaraj 939 FE. 2. Forklift 30 12. 4.
Board of Directors (B.D) 2. Manufacturing. Senior VicePresident (Marketing) 4. Swaraj Motors Limited. Material Services. Chief Manager 8. Vice Presidents: 3-4 under each Executive Director in level 3 5.Hierarchy of the Organization: 1.O. Assistant Vice President 6. International Business Division. General Manager 7. Manager . Executive Directors: Finance. Swaraj Automotive Limited. Human Resource and Development. Senior Manager 9. Working Directors: Vice Chairman and Managing Director 3.
15. Senior Engineer 12. 13. These comprise of 500 in management staff and rest is working staff. .10. Assistant Manager 11. Engineer Assistant Engineer Junior Engineer Operating Class Employee Strength: The total numbers of employees currently under the Mohali division of PTL are around 1600. 14.
3.83 lakh units.11 Rupees. 43.11 crores %age turnover spent on Research and development = 1.Financial Information: Annual Turnover for the financial year 2003-04 Net Profit = Rs. This includes consumption in both assembly and paint shop.28% Market Share Earning per share = 15 % = Rs. Water consumption: No records were kept for water consumption as the net amount spent on water resources was negligible.44 crores = Rs. Diesel Consumption: The average amount of diesel consumed per tractor last year was 619. Power Consumption: The total power consumption last year was 117. 641. 7.10 1. . 2.
For Forklifts The company entered into technical collaboration with KOMATSU FORKLIFTS COMPANY of Japan in 1985 for the manufacture of high tech forklifts of both diesel and electric at its combine division. 2.T.T. 3.Technical Collaborations: 1.5 tones payload capacity. (S.set up Swaraj Engines Ltd.) in technical and financial collaboration with Kirloskar Oil Engines for the manufacture of diesel engines. 50 crore projects with an installed capacity to manufacture 5000 LCVs of up to 3. entered into technical and financial collaboration with Mazda Motor Corporation of Japan in the year 1984 to set another company by the name of Swaraj Mazda Limited.For Light commercial Vehicles: P. It was Rs. . For Diesel Engines P.L.E.L.L.
Sudan. Zambia. oil and grease. Eicher and HMT. sulphates. Industrial effluent is contaminated with pH imbalance. Also the ranking has improved from 6th to 3rd. On the international scene. We can see that the market share of Swaraj tractors has increased from 9. Indonesia.Competition within India: The major competitors for PTL in India are Mahindra & Mahindra Tractors.1% in 1983 to 15% in 2003. Swaraj is now a recognized name in the developing world. suspended solids. chlorides. and Malaysia etc. Escorts. The trends of market shares for the last 30 years are shown in the figure below. Pollutants and Pollution control measures: 1. Kenya. dissolved solids. . Water Pollution: There are two kids of effluent waste that pollutes water • Industrial effluent: Process water after use is discharged as effluent. Massey. Swaraj Tractors find an important place in countries like Ghana. This is the sign of growing organization well on track to become the largest producers of tractors in India.
2.• Domestic effluent: Domestic use consists of drinking and canteen water consumption apart from toilets.G. Land Pollution: The following solid wastes case land pollution:• Paint waste scum. 3. SO2. Domestic effluent is discharged into public sewer directly. sludge from ETP • Steel scrap . sets Major air pollutants include SPM.) Air Pollution: Major contributors to air pollution are: • • • • Shot-blasting section Painting booths Baking oven D. NOx.
) Bag House Filter for the Shot Blasting Sections.) Expenditure of 5 lakh rupees per year for environmental management and pollution control activities. .Pollution Control Measures: 1.) Fume Extraction System for the pre-treatment process.) Filter press for the extraction of water contents from the effluent sludge.) Plantation of trees. 3. 2.) Effluent Treatment Plant for Industrial Effluent Treatment. 6. 4. 5.
1. Production • Light machine shop (LMS) • Heavy machine shop (HMS) • Assembly shop • Heat treatment shop • Paint shop 2. Product services • Tool room • Tool Design • Tool Control • Research & Development • Production planning & control (PPC) • Material Management & control (stores) • Quality Engineering • Maintenance • Industrial Engineering .
. Designing of various Jigs and Fixtures. gauges. Support Services • Management systems • Finances. After designing the drawings are sent to engineering tool room for fabrication. The design is based on design requests from Customer Department. Swaraj does not want to lag behind. Methodology: . trolleys (material handling). Origin: The increased need for aesthetics in any design led to a total redesigning of bonnet and side panel designs of tractors. shop equipment and dies etc. it is a part of Manufacturing Aids unit of Technology department.3. is done here. special tools. It understands the need of modern day agriculture which is not only based on performance but also the aesthetics of the design. • Purchase The tool design cell.
fixtures 3.The methodology of designing includes the following.) Fabrication Trials After above steps. the large scale manufacturing is done and new models are rolled out. the actual components are manufactured and sent to R & D who suggest possible modifications and also check the design.) Design of required dies.) Process Planning 2. (Light Machine Shop) . tools. They take care of all the design and aesthetic parameters. Once the design is cleared.For the manufacture of tractors following procedures are performed Manufacturing and Machining of gears and shafts. So the following steps are involved:1. New Knowledge: The following is the brief information about what is being done at PTL. Mohali. The R & D department sends component drawings of the new part. It is the job of tool design cell to make the necessary component before the deadlines.
) Primer Painting 4. Trumpet and Differential Cover (Heavy Machine Shop) Assembly 1.) Engine Sub Assembly 4. Gear Box Cover.) Baking Tractor Dismounting Tires .) Rear Cover Assembly 5.) Chassis Washing 2.) Differential Sub Assembly 2.Machining of Rear Cover.) Gear Box Sub Assembly 3.) Flash Off 5.) Final Painting 6.) Main Line Assembly Chassis Painting Line 1.) Drying 3.
Pre-treatment takes place in the following stages: 1. It is also known as case hardening. Pre-Treatment Sheet metal is pretreated before painting. This treatment helps to enhance strength and hardness of the component and thus increases its lifetime. Heat treatment is carried out in sealed quench furnaces where gas carburising takes place at 920°C. Sheet Metal Electrical components Final Accessories or assemblies Roller Testing Heat Treatment The transmission components (manufactured at LMS) after undergoing machining operation are subjected to heat treatment. Degreasing .blasting to remove the scaling of the components. Shot Blasting After heat treatment the components are treated in the shot. Hot components are cooled in quenching oil.
. After proper washing. components are transferred into drying section for drying. the sheet metal is sent for de-rusting and finally it is sent transferred for passivation. Washing Tractor components are properly washed before assembling and painting. Rinsing in water is done after degreasing. Chassis washing is done by auto spray at 55°C in washing zone area of chassis paint booth. which might not be removed while drying. 5. After rinsing. 3. Small components are also washed in the washing machine installed at different locations before their assembling. 4. In some components temporary seals are provided to prevent water penetration in critical places and crevices. De-rusting Phosphating Surface-Activation Passivation An alkaline solution is used for degreasing. There is a separate washing system for small components as well as for large components like chassis. These seals also prevent paint from penetrating inside.2.
) Motion Gear Exchange Industrial Automation . Baking is carried out at 120°C after painting. 2.Painting Painting is done on chassis and sheet metal frames in different sections. 3. 4.) D.) C. 1.) Metal Working World B. Primer coating Finish Painting Flash off Oven Drying Journals and Trade magazines: The important journals and magazines that are related to the organization are A. Chassis painting take place in following four stages.
INDUSTRY PROFILE SWARAJ ENTERPRISES .
the farm equipment SWARAJ Tractors. tooling and manufacturing know-how gained from this relationship. Armed with engineering. Swaraj has a huge consumer base in India.000 tractors a year. China and America and a growing base in Australasia. Swaraj enterprises developed its first tractor.SWARAJ Enterprises.The . The company builds more tractors in India than any other manufacturer. builds and sources tractors that are sold worldwide across six continents. the B-275. In. SWARAJ is also among the top three tractor manufacturers in the world. and has the capacity to build 150.
manufactures and markets tractors as well as farm implements. Ltd.. Swaraj South Africa and Swaraj (China) Tractor Co.000 units annually is one of the largest tractor companies in the world. Swaraj Tractors (China) Co. Swaraj in USA announced its new sponsorship in the NASCAR Nationwide Series with R3 Motorsports. It is also the largest manufacturer of tractors in India with sustained market leadership of over 25 years. Ltd. To raise awareness about Swaraj in the US. To expand into the growing tractor market in China. Swaraj Tractors with sales of nearly 85. develops. based in Italy Swaraj USA Inc. which is participating with a #23 Swaraj Tractors. and is number one in sales in India . manufactures tractors for the growing Chinese market and is a hub for . most durable on the planet. Swaraj Tractors have a global presence and its products are exported to several countries. It designs. A Swaraj enterprise is one of the leading tractor brands in the world.the largest tractor market in the world.compact tractors and utility tractors are some of the toughest. Its global subsidiaries include Swaraj Europe Srl.
) Farm Equipment .. Awards Bombay Chamber Good Corporate Citizen Award for 2006-07 Business world FICCI-SEDF Corporate Social Responsibility Award – 2007 Deming Prize Japan Quality Medal in 2007 Core Business Activities 1. which assembles products for the American market.) Automotive 2. Mahindra & Mahindra has controlling stakes in Reva electric and has submitted letter of Intent for South Korea's Ssangyong.tractor exports to the USA and other nations. The US based Reputation Institute recently ranked Swaraj among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. Swaraj tractor has a 100% subsidiary.
) Swaraj Partners Division 9.) System 4.) Financial Services 5.) After-Market 8.3.) Specialty Services Community Initiatives As commercialization of agriculture grew in intensity in the mid to late 1800s the British Raj and the local legislatures and provinces began investing in agricultural development through support and establishment agricultural research farms and colleges and large scale irrigation schemes yet the level of mechanization was low at the time of independence in 1947.) Infrastructure Development 7.) Information Technology 6. The socialist oriented five year plans of the 1950s and 60s aggressively promoted rural mechanization via joint ventures and tie-ups between local .
000 by 1960.industrialists and international tractor manufacturers. the demand was met entirely through imports. 20.000 per year.500 tractors in use in 1951. In 1947 central and state tractor organizations were set up to develop and promote the supply and use of tractors in agriculture and up to 1960. There were 8. indicating large opportunities still exist for agricultural mechanization. Despite this aggressiveness the first three decades after independence local production of 4-wheel tractors grew slowly. India over-took the United States as the world's largest producer of four-wheel tractors with over 16 national and 4 multi-national corporations producing tractors today statistics estimate that of total agricultural area in India. by the late 1980s tractor production was Nearly 140.000 units per year and by the late 1990s with production approaching 270. 1945 to 1960 War surplus tractors and bulldozers were imported for land reclamation and cultivation in mid 1940's. . less than 50% is under mechanized land preparation. Yet.000 in 1955 and 37.
Credit facilities for farmers continued to improve and the tractor market expanded rapidly with the total in use passing the half million mark by 1980.000 units working in the country. Harsha Tractors and Pittie Tractors) did not Survive. By 1965 this had increased to over 5000 units per year and the total in use had risen to over 52.000. 1971 to 1980 Six new manufacturers were established during this period although three companies (Kirloskar Tractors. 1981 to 1990 .000 in 1975 reaching 71. UK and total production climbed steadily to 33.000 by 1980.1961 to 1970 Local production began in 1961 with five manufacturers producing a total of 880 units per year.000 units with over 146. began local manufacture of Ford tractors in 1971 in collaboration with Ford. Escorts Ltd. By 1970 annual production had exceeded 20.
In 1998 Bajaj Tempo. In April of the same year New Holland Tractor (India) Ltd launched production of 70 hp tractors with matching equipment. it has not been necessary to obtain an industrial license for tractor manufacture in India.000 units by 1985 and reached 140. Then India .000 in 1990 when the total in use was about 1.became an exporter in the 1980s mainly to countries in Africa.000 units and the national tractor population had passed the two million mark.a net importer up to the mid-seventies . By 1997 annual production exceeded 255. Annual production exceeded 75. India now emerged as one of the world leaders in wheeled tractor production. 1997 to 1999 Five new manufacturers have started production since 1997.A further five manufacturers began production during this period but only one of these survived in the increasingly competitive market place. The company is making a $US 75 million initial investment in a state of the art . already well established in the motor industry. began tractor production in Pune. 1991 to 1997 Since 1992.2 million.
000 during the following year. Haryana. Total annual production was forecast to reach 300. Manufacturers scrambled to push into eastern and southern India markets in an attempt to reverse the decline.000. USA for the manufacture of 35-65 hp tractors at a plant in Pune. Maharashtra and Greeves Ltd will produce same tractors under similar arrangements with Same Deutz-Fahr of Italy. 1999 to Present Facing market saturation in the traditional markets of the North West (Punjab. and eastern Uttar Pradesh) tractors sales began a slow and slight decline. and began exploring the potential for overseas markets. Sales remained in a slump.plant at Greater Noida in Uttar Pradesh state with an initial capacity of 35000 units per year. and added to the market saturation problems also came . Looking to South American export markets Mahindra and Mahindra are also developing a joint venture with Case for tractors in the 60-200 hp range. By 2002 sales went below 200. Larsen and Toubro have established a joint venture with John Deere.
But by 2006 sales once again were down to 216. Government and private banks have both tightened their lending for this sector adding to the industry and farmers woes. or for social functions.increased problems of "prestige" loan defaults. where farmers who were not financially able took tractors in moves to increase their families prestige. Tractor Manufacturers Association The Tractor Manufacturers' Association of India (TMA) is housed under The Confederation of Indian Industry (CII). By 2004 a slight up tick in sales once again due to stronger and national and to some extent international markets. is currently serving as president. Though not all Manufacturers are members TMA is recognized as the main trade group representing the agricultural tractor industry in India. Current Manufacturers of Tractors in India . Economic Times Businesswoman of the year 2006. and CEO of TAFE Limited. New Delhi. Mallika Srinivasan.000. There is also reported increased misuse of these loans for buying either lifestyle goods.000 and now in 2007-08 have slid further to just over 200.
makers of India's ubiquitous 3-wheeler Tempos since 1957 in a collaboration with Vidal & Sohn Tempo Werke.50 HP..Balwan Tractors. India. 1959 Eicher came out with the first locally assembled tractor from its Faridabad factory and in a period from 1965-1974 became the first fully manufactured (100% indigenization) tractor in India. In 1999 began production of Ox and Ox 45 Brand Tractors both which incorporated transmission technology from the German manufacturer ZF. Crossword manufactures small tractors under the Nissan. Captain Tractors manufactures mini-tractors under the Captain brand. Eicher a of Germany. India. In . Crossword Agro Industries Located in Rajkot. Germany. Additional line Balwan was introduced in 2004 and between the lines Force Motors offers a line of two-wheel and four-wheel tractors in a horsepower range from 10 . Eicher Good Earth was set up in India with technical collaboration with Gebr. Captain Tractors Pvt. Force Motors Ltd Formerly known as Bajaj Tempo Ltd. until 2005. imported and sold about 1500 tractors in India. Force Motors Ltd. Ltd Founded in May 1994 and located in Rajkot. Eicher In 1949. Atmak and Captain brand names. In April 24.
Escort. when Escorts relabeled its Ford models under the Escort brand.000 by 1980. HMT Tractors .000 in 1975 reaching 71. Powertrac and Farmtrac) Escorts Ltd began local manufacture of Ford tractors in 1971 in collaboration with Ford. Ford (Ford .. 2005 Eicher Motors Limited sold Eicher Tractors & Engines to a subsidiary of TAFE called TAFE Motors and Tractors Limited. Powertrac and Farmtrac.New Holland) was sold in 1992. Eicher also produced tractors under the Euro Power and Eicher Valtra brands under license from Valtra. Ford Motor Company proper quit the tractors business. UK and total production climbed steadily to 33. Escort manufactures produces tractors in the 27-75 HP range and has already sold over 6 lac tractors. Escorts (Escort. an AGCO brand. but the name was allowed to continue as per agreement until 2000. 1987 Eicher Tractors went public and in June. Its tractors are marketed under three brand names.December.
John Deere In 2000. For a short time. Mohali in a large factory that also manufactures machine-tools. Himachal Pradesh. It produces tractors in a range from 25 HP to 75 HP. The company is controlled by the Ministry of Heavy industry that provides. HMT exported tractors to the USA under the Zebra brand. It manufactures its tractors in Pinjore. Maharashtra. Indo Farm Founded in Baddi.000 tractors per annum. John Deere set up production in a joint venture with Larsen & Toubro Ltd in Sanaswadi. which were marketed by Zetor distributors and dealers there. Indo Farms builds tractors in the 30-50hp ranges. on a monthly basis to the public its financial performance. in a rural area near Pune. It was . In the Machine-tool company is a large foundry. India in 1999.HMT is a large public sector unit and began manufacturing Agricultural Tractors in 1972 under the HMT brand name with technology acquired from Zetor of the Czech Republic. and Hyderabad It has a capacity of 20.
John Deere name for sale in India. manufactures 5000 Series agricultural tractors. TSystems International. The technology center provides services in the areas of Information technology. 40. USA in India. supply management. North and South Africa. The factory currently produces tractors in of 35. 50. and Roberts Irrigation Products. and under the John Deere name for worldwide sales.known as L&T John Deere Private Ltd. Deere & Company acquired nearly all the remaining shares in this joint venture. The Indian operations of Deere & Company include a technology center located at Magarpatta City Pune and John Deere Water Vadodara. is one of the leading irrigation companies in the world today. Turkey. 42. Mexico. embedded systems and technical authoring for company’s operations world wide. and manufactured tractors under the L&T . located near Pune. and South East Asia. Its factory. engineering. 47. John Deere India Private Limited is a subsidiary of Deere & Company. 55 and 70 HP capacities for domestic markets and for export to the USA. John Deere Water. The new enterprise is known as John Deere Equipment Private Limited. . formed by the acquisitions of Plastro Irrigation Systems. Pune factory started to produce new 55 to 75 Hp 5003 series tractors for European market in 2008. In 2005.
. and before that the Hindustan name. ITCI merged with M&M and became its Tractor Division. After M&M's organizational restructuring in 1994. Mahindra & Mahindra M&M's Farm Equipment Sector origins lie in a joint venture in 1963 between the Company.Mahindra Gujarat Tractor Limited The company was originally incorporated in the state of Gujarat in 1963 with technical collaboration with Motokov-Praha of Czechoslovakia as Gujarat Tractor Corporate Ltd. The company is engaged in manufacturing of tractors in a range of 30-45hp which are marketed under Shaktimaan brand. The Farm Equipment Sector has also ventured into manufacturing of Industrial Engines. M&M Industrial engines are used for . International Harvester Inc. They were previously marketed under the Mahindra Gujarat name. this division was called the Farm Equipment Sector. It was taken over by Mahindra & Mahindra Limited on 17 December 1999 (holds 60% equity) and re-christened Mahindra Gujarat Tractor Ltd as part of Mahindra Tractors. In 1977. and was named International Tractor Company of India (ITCI). and Voltas Limited.
and renamed it Mahindra Jiangling Motor Co Group (JMCG). This dealer network is managed by 28 area offices.000 tractors annually. situated in all the major cities and covering all the principal states and M&M tractors has sold more than 13. compressors. etc.various applications like generator sets. industrial. Apart from these two main manufacturing units. in 2004 announced that they had bought majority stake (80%) in Jiangling Tractor Company. M&M has two main tractor manufacturing plants located at Mumbai and Nagpur in Maharashtra. the Farm Equipment Sector has satellite plants located at Rudrapur in Uttaranchal and Jaipur in Rajasthan.000 tractors since its inception.00. The Farm Equipment Sector as reported by the Company has a dealer network of over 450 dealers. M&M's Farm Equipment Sector is perhaps the largest exporter of Indian Tractors to the USA and the west. M&M bought a controlling 43% stake in the Mohali-based tractor firm Punjab Tractors (Swaraj) that will reportedly increase M&M's . In March 2007. This is the first instance of Indian tractor industries participating in India's reverse FDI. marine. construction. M&M. And in a reversal to earlier trends of Indian tractor manufactures with joint ventures with western tractor companies. These engines are manufactured at the Company's engine assembly plants at Kandivli and Nagpur. The plant in China reportedly has a production capacity of 12.
with a capacity of 5000 tractors in the 35 . Originally established in 1976. (India). New Holland New Holland Ag's entry into India was facilitated by FIAT's acquisition of Ford-New Holland in 1991. By 1998 New Holland Ag. the new holding company New Holland Ag. In July 2007. and agricultural tractors and attachments. foggers. (India) completed the construction of a new plant in Noida. The 43% stake includes 29% owned by private equity firm Actis Capital and 14. In 1999. Captain DI 2600 of 25 HP and Trishul MT DI 625 10 HP.'s parent company FIAT bought 70% of holdings of Case Corporation and created Case New Holland Global (CNH one of the top three tractor/agricultural/construction machinery manufacturers in the world). U. Based in Lucknow. Mahindra upped its stake to 64. MARS Farm Equipments Ltd.2% by the Delhi-based Burman family.P.75 hp range.6%.. New Holland Ag.share in the domestic farm equipment market from just over 30% to 40%. the MARS Group is engaged in manufacturing/marketing of dump trucks. it began manufacturing two mini-tractor models under the Marshal name in 2005. the capacity of the . In 2000. loaders. near New Delhi.
Australia. . Hence the company started looking its market beyond India borders. This also made New Holland the second largest tractor exporter from India after John Deer. Bhanu Sharma in capacity of Head-International Business Operations took op the export volumes from the level of almost nil in 2003 to 8000 units in year 2007. It’s then CEO Mario Gasparri guided the vision and handed over the task of overseas business to its dynamic manager Bhanu Sharma. The efforts paid off well. South-East Asia. The India plant of New Holland was originally built in 1998 to cater only to India domestic market.000 tractors per year and in 2007 the company manufactured 24. However due to slow down of economy by year 20012002 and slump in domestic demand. West Asia. In year 2007. New Holland India exports fully-built tractors to 51 countries in Africa.Noida plant rose to 12.000 tractors for the domestic and export markets. North America and Latin America. The export business last year in 2007 contributed over 50% of the company business of total USD 250 millions. it became a challenge to utilize the installed capacity of the factory.
Punjab Tractors Ltd (Swaraj Tractors) In 1965. India. It was India's first large-scale totally indigenous project. Durgapur. The company exports Tractors to various countries including USA. Asron Village of Nawanshahar District and Nabha of Patiala District. It manufactures nine models of tractor and several models of combine harvesters. Punjab Government acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL).000 tractors of which 25% share was of New Holland. WB initiated design and development of Swaraj Tractor based on indigenous know-how. Preet Tractors Preet Agro began manufacturing tractors in 2002 in Punjab. Government of India research institute Central Mechanical Engineering Research Institute. . They currently manufacture in the 35-70hp range. Today Swaraj tractor is the second most selling brand of tractors in India after Mahindra.India exported around 32. The manufacturing units are located at Mohali District. More than 800000 lacs tractor sold. Punjab. In 1970.
)SWARAJ 978.)SWARAJ 724.The popular models sold under SWARAJ brand are: • 1. The 43% stake in . • 8.)SWARAJ 735.)SWARAJ 855. a private equity firm acquired 29% of Punjab Tractors in mid2003 from the Punjab Government. • 9. • 5.)SWARAJ 744. that will reportedly increase M&M's share in the domestic tractor market from just over 30% to nearly 40%.) SWARAJ 939. M&M bought a controlling 43% stake in Punjab Tractors Ltd. In March 2007. and currently subject to the receipt of requisite approvals. which are assembled in their Mohali Plant. • 4. • 2.)SWARAJ 722 Swaraj also manufactures Forklifts and Combines. • 3. • 6.)SWARAJ 834.)SWARAJ 733. • 7. Actis Capital.
Punjab Tractors includes the 29% owned by Actis Capital and 14. Tamil Nadu. By 2002. Same Deutz-Fahr Ltd. In July 2007. Mahindra upped its share in Punjab to 64.) International Tractors Limited was incorporated on October 17. 1995 and began manufacturing tractors designed by Central Mechanical Engineering . It was found by Francesco Cazzani along with his brother way back 1927. Greaves Ltd. Greaves sold its shares to SAME and formed 50:50 Joint Venture as SAME Greaves Tractors Ltd. By 2000. SAME Tractors is an USD 4 billion company for past 7 Decades of Rich Experience in Agriculture Segment. SAME Greaves has become a wholly owned subsidiary of SAME. Ranipet. Greaves Exited from SAME. The company has been renamed as SAME DEUTZ Fahr Group India.6%. joined in collaboration with SAME for manufacturing of tractors in 1996 under the SAMEGreaves brand. and India.2% by the Delhi-based Burman family. Sonalika (International Tractors Ltd. Italy.
CLASS has opened a new plant in Punjab at Morinda in 2006. and 75 HP with respective model names: Standard 335. in specific names – SE 335. Standard 460. tractors are being manufactured in the range of 35. Engines for all these tractor models. ITL went into collaboration with Renault Agricultural of France in July 2000. Standard 450. are manufactured within the plant as ‘Standard Engines’. Renault Agriculture is a subsidiary of the Renault Group. Incidentally CLAAS already has a strong presence in India market producing its Crop Tiger range Combine Harvesters in a plant in Faridabad (near New Delhi) since 1992. 45. In Standard Tractors. Punjab. SE 450 and SE . and Standard 475. SE 345. India. except the last one. and the CERES brand between 60HP to 90HP. ITL currently is manufacturing Sonalika tractors between 30 HP to 90 HP.Research Institute (CMERI). Renault Agriculture was bought by CLAAS of Germany in 2003. Standard 345. 60. 50. Standard Standard Combine began building tractors in 2000 in Barnala.
respectively. a crane. now owns 24% of TAFE.460. All the above-mentioned models of Standard Engines have shown compliance to the TREM-III emission norms. an electric 3wheeled mini-car. two new variants of tractor of 35 hp (Standard 335-I) and 45 hp (Standard 345-I). and two 2-wheelers (scooters) are either in the process of development or on the verge of launch from the Standard Tractor Division. TAFE Tractors and Farm Equipment Limited (TAFE) was established in 1961 to manufacture and market Massey Ferguson tractors and related farm equipment in India. one 4-wheeler (cargo). three 3-wheelers (two passengercarriers and one cargo). the owner of Massey Ferguson. equipped with famous Perkins engines (assembled within the Standard Tractors plant). Besides these. and two completely new models of tractor of 30 hp (Standard 330) and 40 hp (Standard 340) are on the verge to be launched. However. Tractors are built and sold in India under both the TAFE and . as have been verified by the ARAI. AGCO.
they manufacture 18HP tractors under various brands. They have been exported to Asia. including Mitsubishi-Shakti'. EurotracVST and Euro-Trac. TAFE bought the Eicher Motors tractor and engine division VST Tillers VST Tillers was set up in 1965 in Bangalore. India.Massey Ferguson brands. In odisa thet introduce in 1987 with help of m/s sahoo agrochemi Cuttack 753009 Previous Indian Tractor Companies Tractor companies that did not survive and were not acquired by other companies are: Asian Tractors Ltd . In collaboration with Mitsubishi Agricultural Machinery of Japan. and exported under both brands as well. In 2005. Shakti. the Middle East. Europe and the USA.
In 1986 Ford acquired New Holland and tractor operations was transferred to Ford-New Holland and made into an independent corporation. Harsha Tractors In 1975. Haryana Tractors Ltd . Harsha Tractors Ltd began manufacturing tractors in conjunction with Motoimport of Russia. Tractor production never amounted to much. and has since ceased. Fiat began an arranged purchase of Ford-New Holland that was completed in 1993. The deal required that New Holland/FIAT stop using the Ford name. In 1991. Ford Tractors Ford (formerly Ford Tractor Division) began producing Ford Tractors in India in 1972 with a tie up with Escorts.Began building tractors in 1989 from their own designs. ending Ford Motor Company's long history of tractor production. New Holland India Pvt began production of tractors in India in 1998.
in 1893. the company continues to manufacture engines under license from Deutz.Shrikant Pittie and started out as Pittie Tools. followed by a similar strike at its own plant. the company fell into financial difficulty and ultimately had to wind-up operations. It has since ceased to manufacture tractors. As a result.The Raja Bahadur Motilal Poona Mills Ltd. Pittie Tractors Pittie Tractors was set-up by a young and dynamic engineer . the company lost nearly a year of production. Pittie Tractors indigenously developed and manufactured tractors and was well set to capture a large share of the market in India. However. The Pittie family is prominent industrialists in Pune and the family set-up the first private industry in Pune .As a part of Pratap Steel Rolling Mills Ltd. However. Haryana began building tractors from their own designs in 1983. .. Kirloskar Tractors Founded in cooperation with Deutz-Fahr of Germany in 1974. due to an unfortunate labor strike at one of its critical vendors.