(Issue # 7)

Subject: Submitted to: Submitted by:

MANAGEMENT Prof. Qaiser Farid Rabia Mumtaz Roll no: AH522957 Semester 1, spring, 2010 MBA Banking & Finance Assignment # 2

Allama Iqbal Open University, Islamabad


All praise to Almighty ALLAH, the propitious, benevolent and sovereign whose blessings and glory flourished and thrived my ambitions, bestowed me with sound health, scholarly teachers and affectionate parents who help me writing this report. Trembling lips and wet eyes praise for Holy Prophet (S.A.W.) for enlightening our conscience with the essence of faith in ALLAH. I am highly indebted to my highly learned and dignified teacher Prof. Qaiser Farid who bestowed upon me a glorious chance to benefit from his immense knowledge, experience, tremendous cooperation, valuable comments and intellectual suggestions. His efforts towards the inculcation of spirit of hard work and maintenance of professional integrity beside other valuable suggestions will always serve as a beacon of light through the cores of my life. I offer tremendous love and special thanks to my all family for their help and courage during my work and throughout my life. I would humbly like to pay my special gratitude to my all teachers even those who taught me just a single word and to my class-fellows who collaborated with me throughout my academic era. . Rabia Mumtaz


Economic environment is serve as a backbone for a company, it include micro as well as macro-environment. Micro environment determined the resources efficiently while macro environment the level of income and employment of income in economy. These both factors play a major role both in business and non business organizations. Unilever Pakistan is the largest FMCG Company in Pakistan, as well as one of the largest multinationals operating in the country. The GDP of the company is 6% and the per capita income is 980 million in fiscal year 2008. There is a 7 % increase in inflation rate. The main strength of Uniliver is company image and slogan about health and personal care whereas the weak points are high prices and dual leadership. Pakistan can serve as a rich market place for growth of the firm. Ansar Burney trust is a non business non political organization for human and civil rights. The Trust locates the resources from the society and uses these resources for the human rights. The political situations and tribal misconception of religious views are the major threats for the organization but the loyal management is doing its best effort to achieve the goal.


Table of context
Introduction economic environment Components of economic environment Classification of the economic environment Micro economic environment Macro economic environment Importance of Business Environment Factors Affecting the Economic Environment Practical study of business organization Introducing Uniliver History Mission Continuous development The economic environment Micro economic environment Macroeconomic environment GDP growth Per capita income Inflation SWOT analysis Non profit organization Introduction Practical Study of Non Business Organization Ansar Burney trust Human and civil rights organization History Mission Statement Prisoners released - by "prisoners aid society" Women's rights -our struggle to fight for the rights of women 18 18 18 19 20 1 1 2 2 2 2 4 7 7 7 8 8 10 10 10 11 12 13 14 17 17 18


Children's rights -our struggle to fight for the rights of children Drug smuggling in Pakistan The trade in human flesh Data collection method SWOT analysis Conclusion Recommendation References

21 22 23 24 25 26 27 28

Trafficking of persons -our mission against human smuggling & trafficking 22


Business is an economic activity of generation income through buying and selling, manufacturing and rendering auxiliary services to trade. Thus, business in a system made up of all environmental which require the business to adopt new strategy. Business environment refers to these surroundings of business enterprise which affect its operation and determines its effectiveness. Now-a-days modern business is not independent. It cannot work in isolation. It is the economic and social organ of the society. So it must achieve its economic goal. It cannot ignore the interest of the society. The government of the country has also the interest in business affairs. It enacts legislation, formulates business policies and controls business in the best interest of people. According to M. Weimer, "Business environment is the climate or set of conditions -i.e., economic, social, legal, technological and political situations in which business activities are conducted. In the words of Keith Davis, 'Business environment is the aggregate of all conditions, events and influences that surround and affect it." In the words of Reicre and Schoell, 'the environment of business consists of those external things to which it is exposed and by which it may be influenced directly or indirectly. From the above discussion, we conclude that business environment is a wide term as it has got two dimensional relationships with the environment. On the one hand it affects the social, political and economic environment and on the other hand it is affected by country's social, political, economic and legal environment. Components of the Economic Environment The economic environment comprises of:  Income and wealth: Income in an economy is measured by GDP, GNP and per capita income. High values of these factors show a progressive economic environment.  Employment levels: High employment represents a positive picture of the economy. However, there are many forms of unemployment, including partial employment and disguised unemployment.


 Productivity: This is the output generated from a given amount of inputs. High levels of productivity support the economic environment. Classifications of the Economic Environment The economic environment can be classified into: Microeconomic environment: It includes the economic environment of a particular industry, firm or household and is primarily concerned with price determination of individual factors. The main consideration from a microeconomic perspective is the efficient allocation of resources. This is necessary to maximize total output. Macroeconomic environment: It includes all the economic factors in totality. The main consideration here is the determination of the levels of income and employment in the economy. Over the course of the twentieth century, the focus has shifted from cities and countries to the global economy being the chief economic unit. Business environment as such are classified into the following three major categories, they are:  Internal environment  Operational environment  General/external environment Both internal and operational environment are the creation of the enterprise itself. The factors of external or general environment are broad in scope and least controlled and influenced by the management of the enterprises. IMPORTANCE OF BUSINESS ENVIRONMENT The competent and successful management must be capable of adapting to the environment. The knowledge of the environment helps in:  Capitalizing emerging opportunities  Activating management  Image building 7

 Basis of strategy  Intellectual stimulation  Continuous learning a) Capitalizing early opportunities

Environment friendly enterprises are the first movers to avail of the existing opportunities of resources to grab the market. These enterprises do not loose emerging opportunities to their competitors. For example: Asian pains have been loosing their market to Good lass Nerolac because of their failure to match their technology with Cathodic Electro Deposition (CED) technology, which helped the competitor to grab the opportunity of meeting 90% paint requirement of Maruti Udyog. b) Activating management to changing needs

The knowledge of environmental changes sensitizes the management to make strategy to cope with the emerging problems. For example: The turmoil in the USSR resulted in the loss of market to many companies like Hoechst. In order to meet the situation Hoechst divested its manufacturing facility in favors of IPCA Laboratories Ltd. c) Image building:

Environmental understanding by the management builds image of the company in the minds of the people. They feel that the company is sensitive and responsive to their needs and problems. For example: G. E is said to be image conscious. It divested its computer and air-conditioning business because they could not attain 1st or 2nd position in the business as per their policy. Now they are snickering to out sourcing in India, aircraft engineering, plastic etc. d) Basis of strategy

Strategists can gather qualitative information regarding business environment and utilizing them in formulating effective plants. For example: ITC Hotels foresaw bright opportunities in the travel and tourism industry and started building hotels in India and abroad.



Intellectual stimulation

Knowledge of environment changes provides intellectual stimulation to planners and decision-making authorities. They can do it by paying more attention to people by listening to their problems and suggestion. They can also eliminate procedure complexities in a visible way. The drastic and dynamic steps will definitely keep the company better placed. f) Continuous learning:

Environmental scanning provides continuing broad based learning to is executives. Reliance adopted the policy of decentralization and empowered their managers to close the deal themselves even regarding price. In 1993 managers were require to chat with the proprietress on alternate days for 15 minutes. The process made them so competent that now the managers are required to chat only three times in a month. It shows that continuous learning made the managers competent to take independent decision. FACTORS AFFECTING THE ECONOMIC ENVIRONMENT The economic environment of a nation as well as the world is impacted by: 1. Inflation and deflation: Inflationary and deflationary pressures alter the purchasing power of money. This has a direct impact on consumer spending, business investment, employment rates, government programs and tax policies. Inflation is an upward movement in the average level of prices. Its opposite is deflation, a downward movement in the average level of prices. The boundary


between inflation and deflation is price stability. The inflation rate in Pakistan was last reported at 12.69 percent in June of 2010. From 2003 until 2010, the average inflation rate in Pakistan was 10.15 percent reaching an historical high of 25.33 percent in August of 2008 and a record low of 1.41 percent in July of 2003. Inflation rate refers to a general rise in prices measured against a standard level of purchasing power. The most well known measures of Inflation are the CPI which measures consumer prices, and the GDP deflator, which measures inflation in the whole of the domestic economy. This page includes: Pakistan Inflation Rate chart, historical data and news. 2. Interest rates: Interest rates determine the cost of borrowing and the flow of money towards businesses. A rate which is charged or paid for the use of money. An interest rate is often expressed as an annual percentage of the principal. It is calculated by dividing the amount of interest by the amount of principal. Interest rates often change as a result of inflation and Federal Reserve policies. The benchmark interest rate in Pakistan was last reported at 13.00 percent. In Pakistan the interest rates decisions are taken by the State Bank of Pakistan. The official

interest rate is the discount rate. , From 1992 until 2010, Pakistan's average interest rate was 12.78 percent reaching an historical high of 20.00 percent in October of 1996


and a record low of 7.50 percent in November of 2002. This page includes: Pakistan Interest Rate chart, historical data and news. 3. Exchange rates: This impacts the price of imports, the profits made by exporters and investors and employment levels (also through the impact on the tourism industry). When the exchange rate between the foreign currency of an international investment and the U.S. dollar changes, it can increase or reduce your investment return. Because foreign companies trade and pay dividends in the currency of their local market, you will need to convert the cash you receive from dividends or the sale of the investment into U.S. dollars. Therefore, if the exchange rate changes significantly between the time you buy and the time you sell, it can sometimes turn a positive return in the investment itself into a loss for the investment in total, or vice versa 4. Monetary and fiscal policy: This helps in attaining full employment, price stability and economic growth. Fiscal policy means direct spending. Such as congressional budgets from taxes or deficit spending. Monetary policy is managed by a central bank. They usually can do two things; influence the interest rate at which they loan money to banks and open market operations. With market operations they either create currency by issuing bonds or destroy it by purchasing. Generally the U.S. creates tons of money every day in the form of TBills but they also retire quite a few. In a recession the Fed cuts interest rates to stimulate borrowing and they increase fiscal spending to stimulate aggregate demand. They can also cut taxes like the rebate they're issuing. The economic environment is also influenced by various political, social and technological factors. These include a change in government and the development of new technology and business tools.


PRACTICAL STUDY OF BUSINESS ORGANIZATION INTRODUCING UNILIVER 150 millions times a day, someone somewhere chooses a UNILIVER product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life History Unilever Pakistan is the largest FMCG Company in Pakistan, as well as one of the largest multinationals operating in the country. Being a company Unilever Pakistan believes that in order to succeed it has to establish and maintain the highest standards of corporate behavior. UPL was established some fifty years ago when the Pakistan was newly created. At that time the town of Rahim Yar Khan was the site which was chosen for setting up a vegetable oil factory in 1958 and that is where the first UPL manufacturing facility was developed. In the mid of 1960’s company head office was shifted to Karachi. Today, Unilever Pakistan is one of the major players. Its contribution to Pakistan's economic development cannot be overestimated. Now operating six factories at different locations around the country, the company contributes a significant proportion of the country's taxes. It employs a large number of local managers and workers. It provides a pool of well-trained and highly motivated manpower to other segments and has introduced new and innovative technologies into the country. As a pioneer company in following the concept of CSR in Pakistan, the company has a strong belief that as a member of the local community it has a responsibility to give back to the community in which it operates and it can fulfill this responsibility by playing its role for the well being of the country and society. So Unilever Pakistan has focused its involvement to the three areas that are most significant to Pakistan and its people: education, health & water.


Mission Unilever's corporate mission– to add vitality to life– shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout our history Life partner With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life. We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products Continuous Development Consumer research plays a vital role in our brands' development. We're constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. And our strong roots in local markets also mean we can respond to consumers at a local level. By helping improve people's diets and daily lives, we can help them keep healthier for longer, look good and give their children the best start in life. We also believe that the very business of conducting business in a responsible way has a positive social impact. We create and share wealth, invest in local economies and develop people's skills– both inside our organization and in the communities around us. Today Unilever employs 179 000 people in 100 countries worldwide, and supports the jobs of many thousands of distributors, contractors and suppliers. Health & personal care


♦ Our oral care brands Mentadent, Peposodent and Signal have teamed up with the world's largest dental federation, the FDI, which represents over 750 000 dentists around the world ♦ Lux became the first mass-marketed soap when it launched in 1924. Today it achieves annual global sales of over €1 billion ♦ Hindustan Lever in India has launched a hand-wash product, Surf Excel Quick Wash, with a low foaming formulation, reducing the amount of water needed for rinsing by up to two buckets per wash ♦ Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that eliminates unsightly white deposits on dark garments Foods ♦ Knorr is our biggest food brand with a strong presence in over 80 countries and a product range including soups, sauces, bouillons, noodles and complete meals ♦ We're the world's largest ice cream manufacturer, thanks to the success of our Heart brand which includes Magnum, Cornetto, Carte d'Or and Solero, and Ben & Jerry's and Breyers in the US ♦ Lipton's tea-based drinks include the international Lipton Iced Tea range, the Lipton range in North America and Lipton Yellow Label, the world's favourite tea brand ♦ Becel/Flora pro.activ products have been recognized as the most significant advancement in the dietary management of cholesterol in 40 years ♦ In the mid 1990s we led the industry with our programme to eliminate almost all trans fat from our margarine ♦ AdEs, our soy-based fruit drink, has been growing at the impressive rate of 35% since its launch in 1997 in Latin America Unilever Pakistan at a Glance Unilever Pakistan (67% Unilever equity) is the largest FMCG company in Pakistan, as well as one of the largest multinationals operating in the country .The company had a turnover of Rs. 18.2 bn (Euro 329 mn) in 2004, and enjoys a leading position in most of its core Home and Personal Care and Foods categories, e.g. Personal Wash, Personal 14

Care, Laundry, Beverages (Tea) and Ice Cream. The company operates through 4 regional offices, as well as 4 wholly owned and 6 third party manufacturing sites across Pakistan. Accountable to Stakeholders Since the time Unilever Pakistan began its operations in 1948, the Company has been closely connected to the Pakistani people and its brands have been an integral feature in their daily lives. In fact, the nature of business enables the brands to be the pulse and heartbeat of the 155 million people in Pakistan. This is a huge commitment, which makes Uniliver responsible and accountable to all stakeholders and society as a whole and strengthens the firm resolve to: ♦ Make a positive difference to the lives of low income consumers ♦ Create new opportunities for growth ♦ Improve the overall quality of life in Pakistan, by promoting education, nutrition, health and hygiene. THE ECONOMIC ENVIRONMENT Unilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Unilever will work in partnership with others to promote environmental care, increase understanding of environmental issues and disseminate good practice. MICROECONOMIC ENVIRONMENT Supplier 1. Real Food (Pvt) Ltd 2. Saleem Traders 3. Bashir Siddiq Logistics , One of leading Transport Company in Pakistan ISO 9002 Cirtified Established in 1965 working with leading multinational companies in Pakistan like Unilever Pakistan Limited, Pakistan State Oil Company Limited, Chevron Pakistan Limited, Shell Pakistan Ltd., BOC Pakistan Ltd.


Competitors Proctor & Gamble Colgate Palmolive Customers & suppliers Aim to manage sustainability issues across entire value chain. This involves working closely with customers and suppliers MACROECONOMIC ENVIRONMENT FMCG business growth is directly linked to the national economy. The key demand diverse include rising disposable incomes, rapid urbanization and the deepening penetration of organized retail. Moreover favorable demographic are the key advantage for FMCG operators in Pakistan. With population growing at a rate of 2% per annum and 54% of population below 20 years of age, there is tremendous untapped potential. The forecast for Uniliver sales are based on real GDP growth, per capita income, privet consumption expenditure and retail and whole sale trade expenditure. GDP Growth Pakistan‘s economy has posted buoyant economic growth in the last five years, with real GDP CAGR of 7.1% during FY02-FY07. The cumulative effects of the benign economic climate and the rising per capita income, has led to growth in disposable income and private consumption expenditure. Against this background, consumer spending has remained consistently upbeat with consumer sector riding on the wave of economic upturn. However, the recent macroeconomic complications have prompted the central bank to scale down the GDP growth target of 7.2%. Looking forward, the company is optimistic about the performance of consumer sector considering the expected acceleration in retail & wholesale trade. Despite the cooling of overall growth momentum, GDP growth is expected to remain robust around the 5.6-6% level in the next few years


GDP Growth % 10 9 8 7 6 5 4 3 2 1 0 X axis 9 7.5 6.6 4.7 3.1 7 5.5 6









PER CAPITA INCOME Per capita income, a key indicator of economic well-being, grew by an average 13% in FY02-FY-07. Moreover, Pakistan‘s middle income group constitute approximately 35mn consumers representing huge spending appetite. This coupled with rising income segment and largely unlapped rural potential bodies well for overall consumer staples industry. Going forward, consumer sector is likely to benefit from growing income and using consumers.

Per Capita Income 1200 1000 800 600 400 200 0 FY02 FY03 FY04 FY05 FY06 FY07 FY08E 503 586 669 733 833 925 980


INFLATION The unprecedented rise in price of oil, food and other essential items ha kept an uptrend and has resulted in diminishing consumer purchasing power. According to SBP, CPI inflation is exceeding over 7% in FY08. On the cost front, rising prices of raw materials, including palm oil and tea in the international market, are a key threat facing ULEVER. Hence, rising inflation is expected to put upward pressure on product prices and thus product affordability.


SWOT analysis is a simple frame work for generating strategic alternatives from a situation analysis. It is applicable to either the applicable to either the corporate level or the business unit level and frequently appear in market plans. The internal and external situation analysis can produce a large amount of information, much of which may not be highly relevant. The SWOT analysis can serve as an interpretative filter to reduce the information to a manageable quantity of key issues. The SWOT analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats. Strengths can serve as a foundation for building a competitive advantage, and weaknesses may hinder it. By understanding these four aspects of its situation, a firm can better leverage its strengths, correct its weaknesses, capitalize on golden opportunities, and deter potentially devastating threats. Internal Analysis The internal analysis is a comprehensive evaluation of the internal environment's potential strengths and weaknesses. Factors should be evaluated across the organization in areas such as: ♦ Company culture Company image Organizational structure ♦ Key staff ♦ Access to natural resources ♦ Position on the experience curve ♦ Operational efficiency ♦ Operational capacity ♦ Brand awareness Market share Financial resources ♦ Exclusive contracts ♦ Patents and trade secrets The SWOT analysis summarizes the internal factors of the firm as a list of strengths and weaknesses


STRENGTHS 1. Strong company image 2. Strong brand portfolio 3. Success of the slogan 4. Quantity & variety 5. Effective & attractive packaging 6. High quality man power 7. Solid base of the company 8. Innovative aspects 9. Corporate behavior 10. Health & personal care 11. Products help people getting more out of life WEAKNESSES 1. High prices of products 2. Substitute’s products 3. Policy of spending for the Social responsibility 4. Lack of control in the market 5. Dual leadership 6. Decrease in revenues 7. Reduced spending for research & development OPPORTUNITIES 1. Changing life style of people 2. New markets 3. Increase the volume of production 4. Focus on R&D 5. Low income consumers 6. Help in improving people diet & daily lives


7. AXE THREATS 1. Competitors (P&G,) 2. Political effects 3. Legislative effect 4. Environmental effect 5. Economic crises 6. Obstacle faced 7. Change in life style of people 8. Chance for price war 9. Increase in production & labors cost


A non-profit organization is an organization that does not distribute its surplus funds to owners or shareholders, but instead uses them to help pursue its goals. Examples of NPOs include charities (i.e. charitable organizations), trade unions and public arts organizations. Most governments and government agencies meet this definition, but in most countries they are considered a separate type of organization and not counted as NPOs. They are in most countries exempt from income and property taxation. Some non profit organizations in Pakistan are 1. Edhi Foundation 2. Alshifa Eye Trust 3. Sahara Trust for Life 4. Ansar Burney Trust 5. Fatmeed Foundation 6. Sundas Foundation 7. Dastak 8. Pakistani Womens Organisations 9. Child Care Foundation of Pakistan 10. The Citizens Foundation


HUMAN AND CIVIL RIGHTS ORGANISATION This organization is established in 1980 by Ansar Burney, Advocate in the Pakistani port city of Karachi; The Ansar Burney Trust was the first organization to introduce true human rights in Pakistan. HISTORY The Ansar Burney Trust headed by Mr. Ansar Burney is a network of human rights organizations working for the deliverance of justice, better treatment of human beings and for the rights and freedoms of civil liberties. The work is to raise awareness, provide free legal advice and services and humanitarian assistance where needed. The mission began with the establishment of the “Prisoners Aid Society” in 1980. Since then the trust has been involved in bringing reforms in Police Stations, Prisons and Mental Institutions; and work for the aid, advice, release, rehabilitation and welfare of the illegally and unlawfully detained prisoners and mental patients. The trust also work for the rehabilitation and welfare of the families of these unfortunate human beings purely on humanitarian grounds in the greater interest of justice and humanity without any affiliation or consideration for any political party, group or activities. The Trust also publishes newsletters and human rights reports with the purpose of spreading awareness of issues and to try and get more and more people involved. Mission Statement “With a mission to work as a non-political, non-governmental and non-profitable organization, we started our fight against all forms of injustices, cruel inhuman and degrading treatment, child abuse, cruelty to women and other more subtle forms of human and civil rights violations without any discrimination or affiliation.” Since its inception in 1980, the Ansar Burney Trust has shown a marked and steady progress in


achieving the vowed objectives and has started a number of centers for various projects in Pakistan and abroad. PRISONERS RELEASED - BY "PRISONERS AID SOCIETY" The Ansar Burney Trust has been working for the cause of justice for the past 25 years and in this time has been successful in getting the release of around 700,000 confined persons from various sites around the world. These have included persons locked up for up to 37 years on fake charges or those confined in mental institutions to rot their entire lives away even though they are perfectly sane. Our work started in 1980 with this cause of persons confined in prison and mental institutions in Pakistan - a country which since independence in 1947 has yet to have a legal system where justice is delivered to the common man. The courts and police are used as a tool by the influential individuals to remove and put away opponents. Torture in custody is extremely common and innocent persons are forced to admit to crimes they never committed. Persons arrested on suspicion of crimes are forgotten in police lock-ups or sent to prison without charge or court hearings for entire lifetimes. Prisons are filthy and hugely over populated. Prisoners are beaten and tortured regularly. The situation is even more horrific in Mental Institutions - where just as in prisons - many sane innocent persons are confined and declared insane to keep them quite or lock them away due to enmity with powerful individuals. There has never been any justice for these people from the courts, which have always worked under the influence and pressure of the governments and the police. Human Rights were totally unheard of, until 1980, when Ansar Burney founded the Ansar Burney Trust.


WOMEN'S RIGHTS -OUR STRUGGLE TO FIGHT FOR THE RIGHTS OF WOMEN (Violence, Karo Kari, Vani, Hudood, Extraordinary Cases) For many years, the women of Pakistan have been denied the most basic of rights – the rights to an education and even the rights to decide matters relating to their own marriage and divorce. This inequality is a matter of serious concern and in need of urgent attention. Each year, a large portion of women in Pakistan are forced to suffer domestic violence – such as beatings, torture, being burned, disfigured with acid or even murdered by their own families. Others suffer sexual violence by family members, strangers and even the police. Honor killings are rampant, as is abuse and torture in custody. All of which are considered by many in Pakistan to be social and cultural “norms”. In a society where strict family and tribal customs as well as lack of education and misunderstanding of Islam have forced women into a position of submission and fear, many live a life of oppression without the most basic of rights or the ability to defend them. The domination of men in society and the subordination of women are assumed to be a part of culture and religion – a belief that has resulted in violence against women an accepted feature of domestic life. Violence against women in Pakistan remains a worrying phenomenon. They are never given their due credit as an asset towards development; on the contrary, women who stand up for their rights - such as getting a divorce from an abusive husband – are looked down upon by society. The sale of women, karo kari incidents, death by burning, forced marriages and the curse of a dowry reflect the real state of affairs in the country. The Ansar Burney Trust has been fighting for the cause of women for the last 25 years and in this time have managed to help thousands – directly through legal support, medical support and providing shelter, to indirectly by the closing down of woman “mandis” (markets) and changes in the legal system. However, in the Pakistani setup - women are to men as flies to wanton boys who kill them out of sport. These vicious traditions cause harrowing incidents daily and result in uproar in the media and some levels of society,


but people stick by them simply because they do not have the sense and use of true information to stand up against them. CHILDREN'S RIGHTS -OUR STRUGGLE TO FIGHT FOR THE RIGHTS OF CHILDREN (In Prisons, Bonded Labor, BMKC, Child Trafficking, Other) Looking at the statistics, Pakistan has one of the largest populations of the young in the world – with nearly 45 percent of its one hundred and fifty million people being under the age of 15. But it has no policy for children. Hundreds of thousands of infants under four years of age die each year mostly from readily preventative diseases. Amongst the fortunate few who are spared the tragedy, many waste their lives in the throes of extreme poverty. Still worse, an increasing number of children get lost or are abducted; and then there are those whose entire future is blighted because they are imprisoned, or born in jails and mental asylums and have to spend a considerable time of their lives there. Many a times, this is not due to any fault of their own but because their mothers are patients, are serving a sentence or awaiting trial. Thousands are lost or kidnapped each year, with many finding themselves bought, abused and used in bonded labor camps all over the country. Hundreds are trafficked to foreign destinations for the purposes of drugs smuggling and to be used as camel jockeys. Many more are forced into beggary, trained and used in criminal activities and some are even killed – for their body organs fetch a high price in Pakistan and abroad. Hundreds of young girls are also abducted, bought and sold all over Pakistan. They are locked away in private prisons, forced into prostitution and trafficked abroad for use in drugs smuggling and for the thriving sex trade (particularly in the Middle East). The Ansar Burney Trust has been working for the protection of these children for over 25 years under our "Bureau of Missing and Kidnapped Children". In this time, we have managed to locate and rehabilitate around 100,000 children. These included children who were set free from labor camps, those released from prisons, children who had been lost, child camel jockeys and young girls who had been sold away for prostitution. The trust has brought reforms in prisons, prosecuted those who abused children and recently - the


Ansar Burney Trust has also successfully been able to convince the governments of the UAE and Qatar to ban the use of children as camel jockeys. TRAFFICKING OF PERSONS -OUR MISSION AGAINST HUMAN

SMUGGLING & TRAFFICKING (Flesh Trade, Child Trafficking, Women Trafficking) 1. Human Smuggling and Slave Labor 2. The Trade in Human Flesh 3. Women Markets in Pakistan 4. Child Camel Jockeys - modern day slavery of children. 5. Children abducted to be trained as terrorists Human Trafficking is a horrendous crime that has destroyed the lives of millions of people around the world. It has involved the abduction, cruel and inhumane treatment, humiliation, serious injury and even death of innocent men, women and children. It is a big “business” in many parts of the world, especially South Asia, from where thousands of people are either smuggled or trafficked each year - for purposes of drugs smuggling, to be used for slave labor and young girls and women forced into prostitution. The Ansar Burney Trust began its struggle for the release and welfare of many such victims 16 years ago; starting with the plight of women and children used for the purpose of drugs smuggling. Drug Smuggling in Pakistan Every year, hundreds of women and children are forcibly used for the purpose of drugs smuggling to various destinations around the world. In many of the instances, they are forced to carry the drugs in capsules inside of their bodies. Abducted or bought from open markets, these women and children are threatened, beaten, starved and even warned with the death of family members if they hesitate in any way. In some instances, young children of the women involved are kept behind with the smugglers to insure full cooperation. The women, along with the kids, are then given new identity cards where they are shown as a family and given bags full of drugs to be transported to various sites


across the country. At other times, the women are paired with men and shown in new passports as a married couple and the children are shown as their kids. They are then forced to swallow and place capsules full of drugs inside their bodies for transportation to foreign countries; where even after full cooperation and delivery of drugs, they are likely to be sold for prostitution and slave labor. Or if caught, they then face prison and even the death sentence. On several occasions, the Ansar Burney Trust has fought for the welfare of such persons; some of whom were released from Middle Eastern countries where they had been sentenced to death for crimes they were forced to commit. One such case involved children as young as five years old, who were arrested along with some women carrying capsules filled with drugs inside their bodies – all were sentenced to death – finally released after an investigation by the Ansar Burney Trust and appeals to the Saudi leadership. In this regard, members and volunteers of the Ansar Burney Trust visit various prisons and review case details of many South Asian prisoners in Middle Eastern Countries. In Pakistan, we work to locate and prosecute the men responsible The Trade in Human Flesh In Pakistan, the life of a person could be worth as little as a few thousand rupees (few hundred pounds). A large portion of the countries population lives earning under $1 a day. Yet, when these same people are sold for their flesh, they fetch millions. Well into our investigations of human trafficking in Pakistan and in trace of “agents” responsible, the Ansar Burney Trust stumbled upon a new form of trade taking place in many parts of the country – the trade in human body organs. Young, healthy and alive individuals are spotted on the street and abducted in broad daylight. They are then taken to a house prepped for surgery - where they are operated on, their vital body organs are removed and they are left to die. This is the flesh trade of Pakistan, where human body organs are sold to wealthy individuals or sent abroad for huge sums of money. The dead body of the victims is then dumped, sometimes thrown in acid or even sold for use in black magic rituals where human body parts are custom. Two such sites have been discovered by the Ansar Burney Trust and closed down - both of them in crowded suburbs of Karachi where the neighbors were totally oblivious to what was occurring at their own doorstep.


The Ansar Burney Trust is continuing to search for more such sites and we have also informed the government of Pakistan of this activity, which has offered its cooperation to us in this regard. However, no investigations have been conducted by the government as of yet. In fact, we have received reports that members of the police may themselves be involved in providing protection to these criminals. DATA COLLECRTION METHOD Internet History of Ansar Burney trust is taken from official website of the trust. The main project of the trust can be viewed online at site. Newsletter Newsletters are available for on going campaign and all necessary facts and figures are gathered by them Visit to local Office Understanding of Work Method for the sake of life is not possible without the visit to local office. At office, the front desk officer enlighten me with the information need Field Visit Field visit is another important way to collect data. I visit the hospital and see the burned woman.


SWOT ANALYSIS STRENGTH 1. Internationally recognized 2. Funded by United Nations 3. Non political organization 4. Good communication 5. Faithful management 6. Loyal workers WEAKNESS 1. Poor Communication to local population specially students 2. No work plane for low paid servant 3. Help the victims but don’t stop the cruelty OPPORTUNITY 1. No restrictions to go at every place of the country 2. Gain the world trust for help the poor in the country THREATS 1. Political threats 2. Tribal threats 3. Drop down in donations 4. Housing of the effected persons


Economic environment is serve as a backbone for a company, it include micro as well as macro-environment. Micro environment determined the resources efficiently while macro environment the level of income and employment of income in economy. These both factors play a major role both in business and non business organizations. Unilever Pakistan is the largest FMCG Company in Pakistan, as well as one of the largest multinationals operating in the country. The GDP of the company is 6% and the per capita income is 980 million in fiscal year 2008. There is a 7 % increase in inflation rate. The main strength of Uniliver is company image and slogan about health and personal care whereas the weak points are high prices and dual leadership. Pakistan can serve as a rich market place for growth of the firm. Ansar Burney trust is a non business non political organization for human and civil rights. The Trust locates the resources from the society and uses these resources for the human rights. The political situations and tribal misconception of religious views are the major threats for the organization but the loyal management is doing its best effort to achieve the goal.


Recommendations for Uniliver  Decrease the prices of the products so that the poor consumer can use them and the slogan of the company comes true.  Do great care on the quality of the product to beat the competitor  Make a strong hold on the market share and distribution channels  Increase expenses on research and development  By changing the lifestyle the product can easily established in the market. Recommendations for Ansar Burney  The trust should work for the change the mind and attitude of the local population to decrease the cruelty  Increase the awareness in middle class for the cause.  Try to stop cruelty, and then help the victim  Involve students for the education of the society  Improve communication with tribal leaders  Search for donors


1. 2. Ahmad Raza khan 3. 5-f.C.C. ground floor, Syed Maratib Ali road, Gulberg Lahore 4. social_responsibility/default.asp 5. Rajpoot brotherhoods ,K Singh Business Environment And Its Importance 6. 7. Unilever_Pakistan_Limited_Initiating_Coverage 8. The International Center for Not-For-Profit Law. FAQ: What is the difference between "non-profit" and "not-for-profit"? 9. ^ The Nonprofit Handbook: Everything You Need to Know to Start and Run Your Nonprofit Organization (Paperback), Gary M. Grobman, White Hat Communications, 2008. 10. 11. Ansar Burney Trust (Pakistan) Arambagh Road. Karachi. Pakistan


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