Unit 3: Business Environment Multinationals in Vietnam Environment 1 of 2 Ms. Mary Eloisa Esmenda 22 November 2010

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objectives and responsibilitie s of an organization within its environment (1) Identify the mission. social and global environment in which organisations operate (2) Discuss the impact of social welfare and industrial policy initiatives on organisations and the wider community Evaluate the impact of macro economic policy measures and the influence of the global economy on UK-based organisations and stakeholders M1 D1 M2 D2 b c Merit grades awarded Distinction grades awarded M3 D3 2 .Unit Outcomes Outcome Evidence for the criteria Feedback Assessor’s decision Internal Verification Identify the mission. values and key objectives of an organization and assess the influence of stakeholders a Evaluate the extent to which an organization achieves the objectives of three stakeholders Explain the responsibilities of an organization and strategies employed to meet them Explain how economic systems attempt to allocate and make effective use of resources b c a Investigate the economic.

.......... Receive and respond to a variety of information 9..... Present information in a variety of visual forms 10........ Treat others beliefs and opinions with respect 6......... Use a range of technological equipment and systems C.. APPLYING DESIGN AND CREATIVITY 17............. APPLYING TECHNOLOGY 16.... Reference is done properly / should be done (if any) Overall...................................................... Transfer skills gained to new/changing situations & contexts D.................................................. Relate & interact effectively with individuals & groups 7...... you’ve Areas for improvement: ASSESSOR SIGNATURE NAME: . COMMUNICATING 8...... APPLYING NUMERACY 15... Undertakes personal and career development 4.................. DATE / / VERIFIED BY : . NAME : ........... Applying numerical skills and techniques F................................................... Manage own time in achieving objectives 3........ Use information sources 13................... Communicate in writing 11. Use a range of thought processes X 3 . services or situations 18...... Participate in oral & no-verbal communication X X G..... Managing own roles & responsibilities 2. COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X) A................Common Skills A B C D E F G Assignment ( ) Well-structured.. Identify & solve routine & non-routine problems X B.......Outcome Evidence for the criteria Feedback Assessor’s decision Internal Verification Comments by Assessor .................. WORKING WITH & RELATING TO OTHERS 5................................. Work effectively as a team member E.. MANAGING & DEVELOPING SELF 1............ Applying a range of skills and techniques to develop a variety of ideas in the creation of new / modified products.................. Deal with a combination of routine & non-routine tasks 14..... FOR INTERNAL USE ONLY VERIFIED YES NO DATE : ......... MANAGING TASKS & SOLVING PROBLEMS X X 12.... DATE / / (Oral feedback was also provided) STUDENT SIGNATURE NAME : ...

Vietnam is an attractive consumer society. And the country has room to grow: Per capita retail sales. now 7 million households. On the other hand. they must pass an "economic needs test.5%. Setting up shop in Vietnam. isn't easy. they are generally allowed to open only one outlet. limiting access to the domestic market. at $450. are expanding rapidly. and the population is adding a million people a year. Even more important. analyze MNC in the following areas: Task 1 You are to prepare a self-titled. The Vietnamese government estimates that retail sales reached $39." in which the government analyzes a new project's economic impact. is growing fast. You have provided with information indication some of the issues around the functioning of the MNC. Da Nang. Six of them--Can Tho. The market is fragmented and difficult to reach. can exploit developing nations as well as create job losses in their own home countries. and although 100% foreign-owned retailers can register for an operating license.1 billion in 2009--almost twice as high as five years earlier. The test gives local governments an effective--and sometimes arbitrary--veto over new developments. however. and from 2003 to 2008 the number of college and university students nearly doubled. Advocates of multinational corporations (MNCs) say they create jobs and wealth and improve technology in countries that are in need of such development like Vietnam. are among the lowest in Asia. Haiphong. though mostly small. For Volume 1. they are more broadly applied in Vietnam than in most other countries. the contents would include the following:    You are required to identify the mission. values and objectives of selected organization and assess the influence of stakeholders (1 a) Evaluate the extent to which selected organization achieves the objectives of three stakeholders (1 b) Explain the responsibilities of the selected organization and strategies employed to meet them (1 c) 4 . The economy is growing briskly and sustainably. Vietnam's literacy rate is 92. the country's middle class. Hanoi. Such regulations are legal and relatively common under WTO guidelines. Ho Chi Minh City and Nha Trang--account for 40% of the country's sales. The cities. creative business magazine/newsletter focusing on your selected multinational company. To expand further. For multinational retailers and consumer goods companies. according to AC Nielsen estimates from 2007.SCENARIO Multinational corporations (MNCs) cannot afford to skip Vietnam: Asia’s youngest market. critics say multinationals can have undue political influence over governments. Even so. Using these and other sources which you may be able to obtain.

references. executive summary. posting 5% growth in 2009. (Each student is assigned with one of the following Company Profiles. As a role of business correspondent. introduction. Lipton.Task 2 Vietnam began to liberalize its economy in the 1980s. creative business magazine/newsletter:    Explain how economic systems in your country (Viet Nam) attempt to allocate and make effective use of resources available within the country (2 a) Discuss the impact of social welfare and industrial policy initiatives on selected organizations and the wider community (2 b) Evaluate the impact of macro-economic policy (fiscal and monetary policy) measures and influence of the global economy on selected organization and stakeholders in your country (2 c) Compile Volume 1 and Volume 2 as one report. Sunsilk. when the country’s leaders launched doi moi (or ―renovation‖). that multinationals began to pile in. hygiene and nutrition. including Omo. The country weathered the storm well. In 2007 it joined the World Trade Organization—just in time for the global financial crisis. appendices (if applicable). trade embargo in 1994.S.unilevervn. main body. Many of Unilever Vietnam’s brands have become #1 household brands in Vietnam. table of contents. conclusions. Unilever Vietnam is currently operating a factory in Cu Chi while maintaining contract manufacturing relationship with various local SMEs. It was only after President Clinton lifted the U. Dove. Since then. It has developed an extensive local 5 . This year should be even better. P/S and Knorr. Vietnam has taken off. though. Sunsilk. Close-up. Sunlight. you are required to write an article on the following areas and create Volume 2 of your self-titled. Clear. You could add photos or anything related to your chosen multinational company to make the report more attractive. Viso. You have to maintain the standard contents of the report such as cover sheet.) COMPANY PROFILE 1 Website: Activities: Unilever Vietnam is committed to ―adding Vitality to life‖ of the Vietnamese people through provision of a wide range of international quality and affordable priced products in health. Lux.

P&G started its Vietnam operation in 1995. Unilever Vietnam employs more than 1. Gillette. In April 2005. It has a full-fledged global standard manufacturing facility serving both local and export demand located in Binh Duong Province. P&G was awarded Top 40 Best Performing Foreign Investment by the Saigon Times Group. In 2007 & 2008. Currently. Cincinnati. P&G Vietnam is committed to ―Touching Lives. P&G is one of the world’s largest consumer product companies. Unilever Vietnam is also well respected for its active contributions to social and community programs across Vietnam. Personal Care.000 employees working in over 80 countries worldwide. market capitalization of USD 200 Billions. which has helped to improve life for millions of people in Vietnam. including Pantene. It has over 138. Laundry. Description: Starting operation in Vietnam in 1995.000 people indirectly. Feminine Care. 6 . Fabric Conditioner. Tide. Downy. Rejoice. Description: Procter & Gamble Vietnam (P&G Vietnam) is a subsidiary of the Procter & Gamble Company. specializing in Oral Care products and Foods and Tea-based Beverages.500 people directly and over of distributors and retailers. with annual sales of more than USD 78 Billions. and Oral B. Unilever Vietnam was honored by the President of the State the Second Rank Labour Medal for its excellent business performance and contribution to the socio-economic development of Vietnam. Whisper. Men Grooming and Oral Care. with chartered capital of more than USD 80 Millions. USA. Pringles. Baby Care. It is also well respected for active contributions to social and community programs across Activities: P&G Vietnam specializes in Hair Care. Olay. COMPANY PROFILE 2 Website: www. Ohio. Unilever has invested more than USD 120 millions in two companies in Vietnam: Unilever Vietnam JV Company. and Unilever Vietnam Company Ltd. Improving Lives‖ of the Vietnamese people by providing a wide range of high quality products at affordable prices. H&S. it has one of the largest and strongest portfolios of trusted brands. specializing in Home and Personal Care brands.

legible. Select and apply appropriate techniques.g. Identify and apply strategies to find appropriate solutions. To achieve a MERIT. social and global environment affects selected organisation. (M2) Characteristics / Possible Evidence – Students reviewed the relevant theories that are applied to the practical case. managed and organized for selected organization related to objectives and responsibilities of an organization as well as its environment. 7 . work is well structured with evidence of planning. student’s answers should display clear and appropriate respond to variety of information.GRADING Pass is achieved by meeting all the requirements defined in the assessment criteria. further research undertaken. social and global environment affect selected organization as well as organization responsibilities against its stakeholders. Demonstrate convergent. clear variety of information sources used and confident in using equipment and gained knowledge from use of equipment. tables. clear and neat written of work. Take responsibility for managing and organising activities (D2) Characteristics / Possible Evidence – Demonstrates substantial investigations have planned. Present and communicate appropriate findings (M3) Characteristics / Possible Evidence – An appropriate structure and approach have been used to prepare a report. Various sources of information used related to set tasks. Present data using a range of methods e. lateral and creative thinking (D3) Characteristics / Possible Evidence – An innovative and creative thought has been used to identify mission. different sources of information used widely and use technological equipment to aid problem solving. economic. Common Skills Grading To achieve a PASS. (M1) Merit Characteristics / Possible Evidence – An effective approach to study and research used to investigate economic. student’s answers should display clear understanding. diagrammatical and graphical forms. legible and neat written of work. social and global environment. student’s answers should display receive and respond to a variety of information. wide range of information sources used and willingness to use a variety of equipment to find best solution. objectives and responsibilities of selected organization as well as investigate related economic. To achieve a DISTINCTION. Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1) Characteristics / Possible Evidence – Creation has been used to generate and justify valid comments based on investigation selected organization.

8 . you could be excluded from the course. course title. Your assignment should be word-processed to 3. Content sheet with a list of all headings and page numbers. Use 12 point Arial or Times New Roman script. Attach all the pages of assignment brief/cover sheet and leave them blank for official use. Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. you may apply (in writing) for an extension. module title. Use the Harvard referencing system. 5. Exhibits/appendices are outside this limit. The assignment should not contain a bibliography – but should contain a list of any references used in the assignment. A fully typed up professionally presented report document. Failure to achieve a PASS grade will results in a REFERRAL grade being given. Late assignments will not be accepted. assignment number. 4. You must take responsibility for managing your own time effectively. you properly reference them in your text and any bibliography. Take great care that if you use other people’s work or ideas in your assignment. NOTE: If you are caught plagiarizing. This is an individual assignment.PRESENTATION 1. Lecturer/tutor name and student’s name. or at worst. NOTES TO STUDENTS FOR SUMMISSION         Check carefully the submission date and the instructions given with the assignment. 7. The assignment should have a cover page that includes the assignment title. 6.000 words in length. Ensure that authenticity declaration has been signed. A CD should be included with references and accompanying notes. 3. 2. 8. you could have your grade reduced to zero. 9. If you are unable to hand in your assignment on time and have valid reasons such as illness. Ensure that you give yourself enough time to complete the assignment by the due date.

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