MICE 2.

0
Innovative Technology Solutions for the MICE Industry

Monday, April 18, 2011

Company Profile
Industry In Business Since Socialwalk Sdn Bhd (MY) Socialwalk Pte Ltd (SG) Staff Count Number of conferences & trade shows Countries Client Demographics
Monday, April 18, 2011

Technology Solutions for MICE 2008 Cyberjaya - Operations & Tech Centre Queens St - Sales & Operations 11(MY) + 4(SG) 50++ 5 (MY, SG, HK, INDO, CHI) Associations, PCOs, PEOs, Government

End to end products & services
pre preshow show post event

onsite

Monday, April 18, 2011

for Trade Shows...
Visitor/Buyer Promotion Exhibitor Promotion Modules Manage Buyers Program Online Registration Online Business Matching
Preshow >> Onsite >> Post Show

Increase bottom line: More visitors and exhibitors count Bring quality buyers to exhibitors: we manage the schedule of hosted buyers and match them up with the right exhibitors Attract new visitors and exhibitors: Market business matching service in your event. Prescheduled appointments make it worth their time to come to the event!!

Onsite Registration

Post-Event Reports

Onsite Business Matching

Virtual Event

What happens?

Deliver more value to Buyers & Exhibitors : Accurate Matching means securing contracts and signing deals! Exhibitors & Visitors return : Will want to participate again next year.

• • •

Identify quality visitors and invite them back next year More media coverage - create media angle using statistics Continue to build relationship with exhibitors and visitors via the platform attract them to participate next year

Monday, April 18, 2011

value for Trade Shows
pre show

Improve event value - increase exhibitor count

• • • •
Monday, April 18, 2011

Automatically match exhibitors to buyers and let them schedule meetings Manage hosted buyers program Collect buyer requests before event Integrated online ticketing

value for Trade Shows
pre onsite show

Improve event value - make sure exhibitors return

• • • • •

Match and schedule buyers and exhibitors together onsite Business Matching Lounge to arrange meetings and seal deals Business Matchmakers proactively connect buyers and sellers Full schedule for hosted buyers Moderated platform to let suppliers answer real buyer requests

Monday, April 18, 2011

value for Exhibitors
post event

Improve event value - make sure exhibitors return

• • • • •

Online directory for exhibitors and visitors to continue browsing profiles and connecting after event Improve media communications with stats Track amount of trade conducted Identify most valuable buyers to ensure they get special treatment next year Trade Report containing metrics for KPIs and critical review of show

Understand data - improve future events

Monday, April 18, 2011

Online & Onsite Business Matching
• • • • •
Combination of online software and onsite service Web-based - Email/SMS Integrated Buyer Seller Matching Face2face Meetings Team of expert matchmakers onsite

Monday, April 18, 2011

How we work with clients?

Business Matching

Software Setup & Website Integration
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Integration with Registration

Easily add data to Socialwalk by uploading existing database. Automated account login & password generated sent to email
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Exhibitor and Visitor Toolkits

Comprehensive toolkit sent to exhibitors and visitors detailing benefits of business matching and how to use the system
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Database Profiling

Capture detailed information on registration to ensure the perfect match is made
Monday, April 18, 2011

Powerful Searching
Search every visitor/ exhibitor and visitor using keywords or let our matching algorithm recommend a profile

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Schedule Appointments
Find free times for both parties

Schedule meetings with matches and communicate before the event. Each person has an individual schedule
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Set the location
Set location of the meeting and send a note. Recipient will receive a meeting request for acceptance

Confirmation of meeting by SMS and email. SMS reminders to both parties 1hr before meeting starts
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Business Match Emails

recommended match

view profile or schedule meeting

Based on profile information, individual matches are recommended and sent straight to email
Monday, April 18, 2011

Buyer Request Service

Collate requests from buyers, distribute to exhibitors and facilitate communication for relevant matches. Buyers shown how to submit a request and Exhibitors shown how to respond before event starts.
Monday, April 18, 2011

Trade Show: case study
International Furniture Fair Singapore (IFFS)

• 3rd biggest show in Singapore • 536 Exhibitors • 17,000 Visitors • 89% Surveyed found Socialwalk
services useful

Monday, April 18, 2011

1 Month Before
• • • • • • •
Received event details from IFFS contact Socialwalk created Business Matching Button and integrated with event website  Receive profiles of exhibitors from IFFS - uploaded it to the system Socialwalk drafted an introduction email that was sent the entire database of visitors to register their profiles and buying requests. Exhibitor toolkit was included in the exhibitor manual Both exhibitor and visitor toolkits available for download on website Users can browse profiles, message and schedule meetings

Monday, April 18, 2011

Ten Days Before

All users receive personalised and relevant matching recommendations

• • • • •

View profiles Contact other users Schedule Meetings Encourage profiles to be updated Promote other services that are happening (e.g on site matching)

Continued E-Marketing campaign to

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During Event
• • • • •
Monday, April 18, 2011

Visitor request form is attached to reg form Raise awareness via buntings at strategic locations, business matching lounge indicated on map Mobile team of Business Matchmakers gather visitors requests Match visitor requests with relevant exhibitors. Facilitate exchange of contacts.  Track what happened in meetings 

After Event

Detailed trade report

• • •

Stats to use in future communications Insights to improve next year’s event Real feedback from buyers and exhibitors


Monday, April 18, 2011

Platform to continue connection

Socialwalk and IFFS

Monday, April 18, 2011

Socialwalk and IFFS

• • • •

1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available

Monday, April 18, 2011

Socialwalk and IFFS
• • • •
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming

• • • •

1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available

Monday, April 18, 2011

Socialwalk and IFFS
• • • •
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming

• • • •

1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available

• • •

EVENT Match buyer requests with relevant exhibitors Facilitate exchange of contacts Track what happened in meetings

Monday, April 18, 2011

Socialwalk and IFFS
• • • •
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming

• •

POST EVENT Detailed Trade Report Platform to continue connection

• • • •

1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available

• • •

EVENT Match buyer requests with relevant exhibitors Facilitate exchange of contacts Track what happened in meetings

Monday, April 18, 2011

Socialwalk and IFFS
• • • •
10 DAYS BEFORE Business Matching email recommends profiles Buyer Requests start Meetings start to get scheduled People are excited about coming

• •

POST EVENT Detailed Trade Report Platform to continue connection

• • • •

1 MONTH BEFORE Website Integration Introduction to BM Emails Database Upload Exhibitor and Visitor kits available

• • •

EVENT Match buyer requests with relevant exhibitors Facilitate exchange of contacts Track what happened in meetings

70 ad hoc Buyer Requests. 89% of Exhibitors find SocialWalk useful
Monday, April 18, 2011

Track Record
• 50++ Events • Delighted customers across
SEA (including Singapore, Malaysia, China and Thailand) trade

• Facilitate over $xxxx of

Monday, April 18, 2011

Contact
www.socialwalk.com/demo socialwalkdemo.com
Kengyew Tham +60123322798 thisiskengyew@gmail.com Eileen Feng +60105331785 +65 9878 9940 eileenfengyunian@gmail.com

Monday, April 18, 2011

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