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Reg No. 11009862

Topic: Empirical study of customer preferences of web browser towards Internet Explorer, Google Chrome and Mozilla Firefox in Jalandhar.

Objective:

1. To study preferred web browser using by student and working class of the people in jalandhar.

2. Factor affecting towards choosing of different web browser.

RESERCH METHODOLOGY

THE STUDY

The research study is quantitative research because here we will find out the result regarding the different web browser.

RESEARCH DESIGN

This will be the conclusive research because we will reach at a specific conclusion. this will be done through the proper research methodology, rigorously used sampling plan and

field work and appropriate analytical technique. we will be using the statistical tests, advanced analytical techniques, and larger sample size.

the study is descriptive in nature and with single cross sectional descriptive method the study will be completed. We are doing with one set of sample taken from the target

population and will be done only once.

SAMPLING DESIGN

POPULATION

Population of the research will be all student and working class people of the jalandhar.

SAMPLING TECHNIQUE

The non probability, quota sampling technique will be used to decide the sample element.

PRIMARY DATA

Primary data will be collected from the questioner and we will also try and take depth interview of the top management.

SECONDRY DATA

Secondary data has been collected and will be collected from different research magazines, different website.

The scientific method will be used for the data analysis of the collected data.

Factor Analysis

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .847

Bartlett's Test of Sphericity Approx. Chi-Square 794.380

Df 45

Sig. .000

From the above table we find that the value of KMO is .847 which is closer to 1 has we can say that the data is valid to apply the factor analysis.

Communalities

Initial Extraction

I prefer speed while choosing web browser. 1.000 .730

I prefer browser as it is easy to navigate. 1.000 .782

I always prefer how much secure is that browser is. 1.000 .625

I prefer look of the browser. 1.000 .655

I see the supporting site capacity of the browser. 1.000 .466

I prefer downloading speed of the browser while choosing. 1.000 .709

I prefer supporting connection speed while choosing web browser. 1.000 .635

I prefer it as because convenient of the web browser. 1.000 .512

I prefer the browser because its provide shortcut to access a particular site. 1.000 .598

I prefer because outlook of the web browser. 1.000 .638

Extraction Method: Principal Component Analysis.

Total Variance Explained

Componen Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings

t Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %

1 5.168 51.683 51.683 5.168 51.683 51.683 4.479 44.794 44.794

2 1.183 11.826 63.509 1.183 11.826 63.509 1.872 18.715 63.509

3 .741 7.405 70.914

4 .698 6.978 77.892

5 .600 6.000 83.892

6 .481 4.813 88.705

7 .451 4.505 93.210

8 .309 3.091 96.300

9 .224 2.242 98.543

10 .146 1.457 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component

1 2

I prefer speed while choosing web browser. .806 -.283

I prefer browser as it is easy to navigate. .865 -.184

I always prefer how much secure is that browser is. .788 .067

I prefer look of the browser. .400 .703

I see the supporting site capacity of the browser. .681 .052

I prefer downloading speed of the browser while choosing. .826 -.164

I prefer supporting connection speed while choosing web browser. .743 -.287

I prefer it as because convenient of the web browser. .703 -.135

I prefer the browser because its provide shortcut to access a particular site. .746 .205

I prefer because outlook of the web browser. .491 .630

Extraction Method: Principal Component Analysis.

a. 2 components extracted.

Component 1 2

1 .909 .416

2 -.416 .909

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

FACTOR ANALYSIS

The output of factor analysis is obtained by requesting principal component analysis and specifying the rotation. There are two stages in factor analysis. Stage one being the factor extraction

process, where in the objective is to identify how many factors are to be extracted from the data. The most popular method for this is called principal component analysis. There is also a rule of

thumb based on the computation of an Eigen value, to determine how many factor to extract. the higher the Eigen value of a factor, the higher is the amount of various explained by the factor.

As evident table (looking at the cumulative pct column) we find that the Two factor together account for 63.5% of the total variance (information contained in the original 10 variables) hence we

have reduce the no. Of variables from 10 to 2 underline factors.

Looking at table we see that variables Speed, Navigate, Secure, Look and Capacity to research have loadings of 5.168, 1.183, .741and .698 respectively on factor 1. This suggests that

factor 1 is a combination of these four variables. Table above also suggest the same grouping. Therefore this factor can be interpreted as motivation.

Now, for factor 2 , we see that Downloading, and Connection have a high loading of 0.600 and 0.481respectively, indicating that factor 2 is a combination of these variables. Also table 2

projects the same picture. These variables can be clubbed into a single factor.

Graph

Age:

Out of whole respondents 112 are from age group 18 to 22 years 32 are from age group 23 to 26 years 4 are from age group 27 to 30 years and 2 are from below 18 years.

Education qualification:

Out of whole respondents 2 are from 10th 18 are from 12th 50 are graduates, 77 are post graduates and 3 are from any other qualification.

Operating system:

Out of whole respondents 16 are using Windows XP 11 are using Windows Vista and 123 are using Window 7.

Profession:

Out of whole respondents 4 are self employed 7 are working and 139 are student.

Web Browser :

Out of whole respondents 86 are using Google chrome 15 are using internet explorer 42 are using Mozilla Firefox 1 is using opera and 6 are using any other web browser.

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