OBJECTIVES OF THE STUDY

It is said that an objective well defined is half done. Thus in order to make sure that the proper survey ensures defining clear-cut objective and outline is a prerequisite. Objective serves as torchlight in a project. It lays down a well-defined path between start and the end and that is the goal. As also an objective is well defined and it is important for the research study that a scholar undergoes. It is an action, a purpose, which is directed to a person to conduct a study. It represents a fact having actual existence of outside the mind or a goal for which the study is to be conducted.

The objective of our study is:1) To know the various functions which are conducted for day-to-day operations in RELIANCE MONEY. 2) To know the various norms adopted by RELIANCE MONEY. 3) To know the various products and services rendered to its customers. 4) To know whether the services provided by RELIANCE MONEY is able to attain its customer’s satisfaction or not. 5) To find and try to bridge the gap between the expectations and experiences of the customers in case of dissatisfaction. 6) To know how the branch functions in terms of sales and operations. 7) To market and to promote the products of RELIANCE MONEY. 8) To generate new business opportunities for RELIANCE MONEY by opening up franchisees.

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METHODOLOGY ADOPTED
Whether it is an army attack to the enemy air base or the way to the theme park we have
to proceed in a very cautious and a planned way. One mistake could give us heavy losses. We know what to do, how to do in a perfect way and what should be the procedure so that we are not lost in a way is dwelled by methodology adopted. In dealing with any real life problem it is often found that data at hand is adequate, hence it becomes necessary to collect data rather appropriate. There are several ways of collecting data while doing the project or any survey. In this project, I have collected from two sources that are: 1. Primary sources 2. Secondary sources

SECONDARY DATA: The secondary data, I have collected from the various websites of reliance money, various journals, magazines etc.

The methodology adopted in the procedure followed in order to give the projects its shape is:

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 Having a proper understanding of working of a financial company.  Inquiring and looking into the practicalities of work environment to have a correct insight of process adopted.  Gaining information from files, documents, folders and soft copy stored in system.  Seeking information from the staff and taking their views in consideration.  Browsing the website of various financial institutions and BSE and NSE for the necessary information required.  Finally compiling the primary and secondary data gathered, then making a study of option available.

EXECUTIVE SUMMARY

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This report is structural as well as procedural study about the extent of flexibility and transparency present inside the framework of financial industry. Organization is constantly changing. These changes often result from events which alter the establishment status quo in some way such as the introduction of new technology process changes organization merges or restructuring. Reliance money in its span of two years has undergone many innovations whether it is in its field of technologies or whether it is customer satisfaction. In this period of our training we have learnt all the operations done by reliance money i.e. opening of D-MAT account, filling forms, verification of the form, rectification of the form, checking the status of the clients, handling the queries of the customers, gaining knowledge about the various products of reliance money like IPO, Commodities, Derivatives, Life insurance, etc. and this report also presents a brief idea about the issue of credit cards. During my project we also came to know about the customer service which the company provides to its customers. As far as data collection is concerned we have both primary as well as secondary data in this report. I have collected primary data by interactive sessions with the working officials of the company and secondary data are collected which are more qualitative in nature from the manuals, internet, corporate articles and other preserved data by the company. Reliance money is equally aware of the needs of its customers and helps them in giving meaning and content. This company has steadily progressed over the years from strength to strength. It provides online share trading facility to the customers. Reliance money is

also into life insurance which provides a very good opportunity to the customers by giving them a life cover and securing the future of their families. As I dealt with both of these two products of reliance money so I got a good exposure about the general

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expectations of a customer and what he usually experienced while dealing into investment products. To meet these expectations reliance money is into the concept of franchisees where private franchisees are given to individuals so that the coverage area of reliance money can be increased and word load on employees can be decreased in order to increase Relationship Management.

Company Profile: Reliance Money Ltd.
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. . The Answer is “RELIANCE MONEY” 6 . . . . . . . . .Whenever it’s a Question of Your MONEY… .

We will offer unparalleled value to create investor delight and enhance business productivity. their dreams we will leverage our strength in executing complex global scale projects to make leading edge in broking services.Vision Empowering everyone live. Mission Our Mission is to keep the customer satisfaction by Creating unmatched value for everyone through dependable. be the most innovative in product development. ensure sustained value addition to all stake holders and to uphold Corporate Value & Corporate Governance. We will also generate value for our capabilities beyond Indian borders while enabling millions of Indian’s knowledge workers to deliver their services globally. establish presence all over India. affordable by all individual investors in India. transparent and profitable broking services as focal point of all our operations. adopt the best international practices in customer service. Guiding Principles  Customer Care and Satisfaction  Corporate Governance  Creativity and Innovation  Competitiveness 7 . effective.

Reliance Capital is one of India’s leading and fastest growing private sector financial services companies. A company which has entered almost every arena of business and created wonders. private equity and proprietary investments. life and general insurance. Reliance Capital has a wide Structure that is as follows: RELIANC E CAPITAL MUTUAL FUND LIFE INSURAN CE GEN. and ranks among the top 3 private sector financial services and banking companies. in terms of net worth. The company has something. which we can call as. Reliance Capital has interests in asset management and mutual funds.ABOUT RELIANCE CAPITAL We all know the effect of the word Reliance on us. Every project taken up by the company turns into a golden project. Reliance Capital Ltd is a part of the Reliance . stock broking and other activities in financial services. The Midas Touch. INSURAN CE RELIANCE MONEY CONSUME R FINANCE SALES & DISTRIBUTI ON LEGAL HUMAN RESOURCE MARKETIN G PRODUCT TEAM EAST WEST NORTH 8 SOUTH .Anil Dhirubhai Ambani Group.

ranked amongst the top 3 private sector financial services and banking companies. GROUP CO. one of India's leading and fastest growing private. in terms of net worth. offering an investment avenue for a wide range of asset classes. Its endeavor is to change the way India transacts in financial markets and avails financial services.Anil Ambani Mr. It is a distribution and a broking house that provides its customers with Online as well as Offline Trading Facility. Reliance Money is the electronic transaction platform associated with Reliance Capital. CHAIRMAN CEO STARTED SINCE CAPITAL NO. OF FRANCHISEES INDUSTRY TYPE PRODUCTS More than 150 Branches 700 Share Broking Firm Equity IPOs Derivatives Commodities Trading Mutual Funds Insurance Offshore Investment Anil Dhirubhai Ambani Group Mr.Sandeep Bandopadhyay Publicly launched On: April 11. 2007 Reliance Money offers a comprehensive platform. 9 . OF BRANCHES NO.ABOUT RELIANCE MONEY: Reliance Money is a part of Reliance Capital that comes under Anil Dhirubhai Ambani Group (ADAG). Reliance Money offers a single window facility.

the issuer obtains the assistance of an underwriting firm. Life Insurance and General Insurance products. which helps it determine what type of security to issue (common or preferred). When an unlisted company makes either a fresh issue of securities ( Through primary markets ) or an offer for sale of its existing securities or both for the first time to the public then that is known as an IPO. IPO’s are often issued by smaller. younger companies seeking capital to expand. Reliance Money is the most cost-effective.enabling us to access. best offering price and time to bring it to market. Offshore Investments. Equity and Commodity Derivatives. Mutual Funds. In an IPO. The first sale of stock by a private company to the public. IPOs. Also referred to as a “public offering”. PRODUCT PORTFOLIO OF RELIANCE MONEY: Initial Public Offering – IPO: Apply in Initial Public Offers (IPO’s) without going through the hassles of filling ANY application form or paperwork. convenient and secures way to transact in a wide range of financial products and services. but can also be done by large privately-owned companies looking to become publicly traded. 10 . amongst others Equity.

Derivative: Don’t dread derivatives anymore. Because derivatives are just contracts. Futures contracts detail the quality and quantity of the underlying asset. Choose the contract and say go. the investor could purchase currency futures to lock in a specified exchange rate for the future stock sale. but can also be used for speculative purposes. Futures contracts. 11 . in real time. just about anything can be used as an underlying asset. In finance. Most derivatives are characterized by high leverage. Derivatives are divided into basically two parts: • • Futures Options A. options and swaps are the most common types of derivatives. To hedge this risk. at a predetermined future date and price. Derivatives are generally used to hedge risk. a security whose price is dependent upon or derived from one or more underlies assets. commodities. interest rates and market indexes. forward contracts. such as a physical commodity or a financial instrument. For the first time track your positions online. The most common underlying assets include stocks. bonds. The derivative itself is merely a contract between two or more parties. currencies. Futures: A financial contract obligating the buyer to purchase an asset (or the seller to sell an asset). they are standardized to facilitate trading on a futures exchange. Its value is determined by fluctuations in the underlying asset.

to buy (call) or sell (put) a security or other financial asset at an agreedupon price (the strike price) during a certain period of time or on a specific date (exercise date). ii. to sell a specified amount of an underlying asset at a set price within a specified time. Call Option Put Option a) Call: It is the period of time between the opening and closing of some future markets wherein the prices are established through an auction process. but not the obligation. Call is an option contract giving the owner the right (but not the obligation) to buy a specified amount of an underlying security at a specified price within a specified time. 12 . but not the obligation. Options: A financial derivative which represents a contract sold by one party (option writer) to another party (option holder). Options are consist of two things: i. The buyer of a put option estimates that the underlying asset will drop below the exercise price before the expiration date.B. The contract offers the buyer the right. b) Put: Put is an option contract giving the owner the right.

investment & tax planning. The named beneficiary receives the proceeds and is thereby safeguarded from the financial impact of the death of the insured.Insurance: Take advantage of investing in Insurance products without going into the hassles of doing any paperwork. Click here to get started There are good times and bad times during every stage of our lives. Insurance is of two types: • • Life Insurance General Insurance A. The company pools clients’ risks to make payments more affordable for the insured. 13 . The Financial Product that helps in this is Insurance. Solutions which besides offering financial security also provide opportunity for saving. and being financially prepared to face all kinds of situations makes the journey of life a lot easier and certainly more. Life Insurance: This is the protection against the loss of income that would result if the insured passed away. Life insurance products offer comprehensive financial. The goal of life insurance is to provide a measure of financial security for your family after you die. Insurance is a contract (policy) in which an individual or entity receives financial protection or reimbursement against losses from an insurance company.

Pensions Reliance Group Gratuity Policy Reliance Group Superannuation Policy 14 . Risk (Protection) Reliance Group Term Assurance Policy Reliance EDLI Scheme 2. Retirement Reliance Golden Years Plan Reliance Golden Years Plan Value Reliance Golden Years Plan Plus 3. Unit Linked Reliance Automatic Investment Plan Reliance Money Guarantee Plan Reliance Market Return Plan 4. Risk / Protection Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Employee Benefit Plans 1.Life Insurance Products Offered by Reliance Money : Individual Plans 1. Savings (Endowment) Reliance Endowment Plan Reliance Special Endowment Plan Reliance Cash Flow Plan Reliance Child Plan Reliance Whole Life Plan Reliance Connect 2 Life Plan 2.

This is a single policy that may cover risks in one or more of the categories set forth below. may be done for follows: • • • • • • Automobile Insurance Aviation Insurance Equipment Breakdown insurance Business insurance Crop Insurance Crime Insurance Credit Insurance etc.B) General Insurance: General Insurance is a form of risk management.G. primarily used to hedge against the risk of a contingent loss of many articles and nominal things. auto insurance would typically cover both property risk (covering the risk of theft or damage to the car) and liability risk (covering legal claims from causing an accident). For example. Products Offered by Reliance General Insurance: Health • • • Individual Mediclaim Group Mediclaim The policy covers 15 .I.

16 . we have a Policy that offers you all the financial support that you need. Yet. With the spiraling cost of health care. The disablement may be of permanent total or permanent partial or temporarily total in nature. Policy also provides for reimbursement of expenses incurred for carriage of dead body and education grant for children (upto a maximum of two children) of the primary insured person.Reliance Health Wise Policy Seeing your family in the pink of health ranks highest in priority for you. these unforeseen circumstances can take a toll on your savings. subject to terms and limits. The cover provided is worldwide. To ensure that you don’t need to spend your hard earned money on treatment of any such illness. illnesses do occur. despite your best efforts. This policy can be extended to cover actual medical expenses arising out of the accident upto an amount not exceeding 40% of the compensation paid in settlement of a valid claim under this Policy or 20% of the relevant Capital Sum Insured whichever is less. Personal Accident Personal Accident The policy provides for payment of compensation in the event of accidents leading to death or disablement of the insured person. This policy can be issued to persons in the age group of 5 years to 70 years and can be extended to cover persons beyond the age of 70 years and upto 80 years on payment of suitable additional premium. on payment of 20% of extra premium.

e with no employeremployee relationship). Employees of a Firm/Company ( i.Group Personal Accident The policy is applicable to a. a. b. Death 100 % of Sum Insured b.e with employer-employee relationship). Loss of two limbs/Two eyes or one limb and one eye 100 % of Sum Insured d. Policies can be issued on named or unnamed basis. Permanent Total Disablement 100 % of Sum Insured c. The policy covers Physical loss to an insured person due to an accidental injury anywhere in the world and pays for death or disablement . Members of an institution/society/association/club ( i. Loss of one limb or one eye 50 % of Sum Insured e. Permanent Partial Disablement Varies from 1% to 75% of Sum Insured depending on the disablement Temporary Total Disablement 1 % of Sum Insured per week subject to a maximum of Rs 5000 per week for a maximum period of 100 weeks Fire • • • • • Standard Fire and Special Perils Consequential Loss (Fire) Industrial All Risks Engineering Erection All Risks/Storage-cum-Erection Contractor’s All Risks 17 .

• • • • • Contractor’s Plant and Machinery Machinery Breakdown Insurance Machinery Loss of Profits Insurance Boiler and Pressure Plant Insurance Electronic Equipment Insurance Marine • Marine Cargo Insurance Motor • Private Car Comprehensive Liability • • • • • • Directors and Officers Liability Public Liability (Act) Public Liability Product Liability Professional Indemnity Workmen’s compensation Travel • • • • Individual and Family Asia Student Corporate 18 .

Miscellaneous • • • • • • • Industry Care Commercial Care Office Package Fidelity Guarantee Burglary and Housebreaking Money Insurance Householder’s Package Equity 19 .

e. Mutual Fund: An investment vehicle which is comprised of a pool of funds collected from many investors for the purpose of investing in securities such as stocks. money market securities and similar assets. Reliance Mutual Funds: 20 . An Investor can invest his money in Equity in two ways i. Leverage up to 5 times of the available funds for intra day Equity is Stock or any other security representing an ownership interest. A mutual fund’s portfolio is structured and maintained to match the investment objectives stated in its prospectus. who invest the fund’s capital and attempt to produce capital gains and income for the fund’s investors. In general. Mutual funds are operated by money mangers.Trading made simple. he needs a D-Mat A/C. Online or Offline and for both. Use our world-class platform and research to invest online. Equity is a term whose meaning depends very much on the context. you can think of equity as ownership in any asset after all debts associated with that asset are paid off. bonds.

Reliance Mutual Fund constantly endeavors to launch innovative products and customer service initiatives to increase value to investors. 26. a wholly-owned subsidiary of Reliance Capital Ltd. highly liquid stocks with good fundamentals and long-term prospects. an investor base of over 2 million and manages assets over Rs.Anil Dhirubhai Ambani Group (RADAG) is one of the fastest growing mutual funds in the country. Reliance Mutual Fund offers investors a well-rounded portfolio of products to meet varying investor requirements. Long-term investors. Reliance Mutual Fund has a presence in over 80 cities across India. The fund invests in large cap.314 crore as on June 30. Investment Objective of Reliance Vision Fund: The primary investment objective of the Scheme is to achieve long-term growth of capital by investment in equity and equityrelated securities through a research-based investment approach. 2006.Investing is just a click away. 21 . looking at bringing stability in their portfolio should invest in Reliance Vision Fund. Invest and track the performance of the schemes you have invested online Reliance Mutual Fund. No more paper work. Reliance Vision Fund: It was launched in October 1995. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Ltd. a part of the Reliance ..

the Scheme will Endeavour to make regular dividend payments to the unit holders. if any. 22 . the scheme will not declare dividends under the Growth Plan. Growth Plan: The Growth Plan is designed for investors interested in capital appreciation on their investment and not in regular income. B.Choice of Plans: A. Under the Dividend Plan. The Growth Plan has two options : • Growth Option : Under this Option. The income earned on the Growth Plan’s corpus will remain invested in the Growth Plan. Dividend Plan: The Dividend Plan has been designed for investors who require regular income in the form of dividends. there will be no distribution of income and the returns to the investor is only by way of capital gains/appreciation. Dividend Plan has two options : • Dividend Payout Option: Under this option the Dividend declared under the dividend plan will be paid to the unit holders within 30 days from the declaration of the dividend. Dividend will be distributed from the available distributable surplus after the deduction of TDS and applicable surcharge. • Bonus Option: The Growth Plan has a Bonus Option. through redemption at applicable NAV of the units held by them. Accordingly. if any. • Dividend Re-investment Option: The Dividend Plan has a Reinvestment Option whereby the dividend distributed under the plan will be automatically reinvested at the ex-dividend NAV on the transaction day following the date of declaration of dividend and additional units will be allotted accordingly.

These Schemes are: • • • • • • Reliance Equity Fund Reliance Growth Fund Reliance Vision Fund Reliance Tax Saver (ELSS)Fund Reliance Equity Opportunities Fund Reliance Long Term Equity Fund etc. Schemes Offered by Reliance Money: 1.100/thereafter.term. D.B.or Rs. Equity/Growth Schemes:-The aim of growth funds is to provide capital appreciation over the medium to long. Systematic Investment Plan: Customer can invest on a Monthly or Quarterly basis.The aim of income funds is to provide regular and steady income to investors.respectively and in multiples of Re. a minimum sum of Rs. 500/. 1500/. Debt/Income Schemes: . a minimum sum of Rs.and in multiples of Rs. 2. 500/. Systematic Withdrawal Plan: You can withdraw from your investments on a Monthly or Quarterly basis. These schemes are: • • • • Reliance Interval Fund Reliance Income Fund Reliance Liquid Fund Reliance Liquid Plus Fund 23 .1/thereafter.

3. Pharmaceuticals. E. Sector Specific Schemes:. These schemes are: • • • • Reliance Banking Fund Reliance Pharma Fund Reliance Diversified Power Sector Fund Reliance Media & Entertainment Fund 24 .• • • • • Reliance Fixed Horizon Fund III Reliance Monthly Income Plan Reliance Short Term Fund Reliance Fixed Maturity Fund Series-I Reliance Fixed Maturity Fund Series-II etc.These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. etc. Software. Fast Moving Consumer Goods (FMCG). Petroleum stocks.g.

wheat. crude oil. the items from each different producer are considered equivalent. ethanol. aluminum. commodities were things of value. that were produced in large quantities by many different producers. or silver. It is the contract and this underlying standard that define the commodity.liffe London Metal Exchange New York Mercantile Exchange. of uniform quality. Examples of commodities include not only minerals and agricultural products such as iron ore. In the original and simplified sense. Multi Commodity Exchange 25 . sugar. but also so-called “commoditized” products such as personal computers. We offer • • Lowest cost of trading Trade till 11:30 in the night A commodity is something that is relatively easily traded. coffee. rather than by the supplier (or other seller) on a “cost-plus” basis. It is a characteristic of commodities that prices are determined on the basis of an active market. rice. that can be physically delivered. not any quality inherent in the product. gold. diamonds. Commodities exchanges include: • • • • • Chicago Board of Trade Euronext.Commodities In a market that's growing at 400% per annum. and that can be stored for a reasonable period of time.

an investor with Reliance Money can buy Corus shares through an account created for him or her by CMC. Selected offshore domiciles are superficially viewed by some as havens used by to conceal or protect illegally acquired money from law enforcement in the investor’s country. The shares will then be credited to the account.5 lakh) overseas per year. Offshore jurisdictions are a commonly accepted solution to reducing excessive tax burdens levied in most countries to both large and small scale investors alike.000.000 (Rs. The central bank currently permits a single Indian resident to invest up to $50. For instance.or “onshore”. Although this may be the case. currency and commodities within the RBI-mandated limits. which has been raised from the earlier $25. This tie-up will enable customers’ of Reliance Money to gain access to several offshore products including —foreign equities. to bring overseas investment products to Indian investors. is partnering with UK-based CMC Markets. 26 . legitimate investors also take advantage of higher rates of return or lower rates of tax on that return offered by operating via such domiciles. The advantage to this is that such operations are both legal and less costly than the solutions offered in the investor’s country .Offshore Investment Offshore investment is the keeping of money in a jurisdiction other than one’s country of residence. a global player in the online derivatives trading segment. If the investor wants to sell. 22. the financial services arm of the Anil Dhirubhai Ambani Group. Scheme Offered By Reliance Money: Reliance Money. Locations favored by investors for low rates of tax are known as offshore financial centers. he follows the same procedure. places an order and the shares in the account are offloaded in the market.

 Limit:.3.00.500 per day.000. Hospital Allowance.Silver Credit Card – up to Rs.  Get an allowance of Rs. Free Utility Bill Payment Facilities.100 each with the Reliance Silver Card and worth Rs. and provide a host of benefits and reward points as part of a unique loyalty program. Cash Advance Facility. Gift Voucher of Rs.30.  Get complimentary joining vouchers of Reliance World outlets (For Broad Band Surfing and Online Trading) and Adlabs (For Food) worth Rs.Credit Cards offered by Reliance Money: Reliance-Anil Dhirubhai Ambani group has joined hands with Citi bank to launch reliance credit card.400 with Gold Credit Cards and Gift Voucher of Rs. Reliance Credit Cards are available in two categories . Free towing of Vehicles. 27 . Reliance credit cards also offer complimentary vouchers for usage at Reliance World Outlets and Adlabs Multiplexes.000 &Gold Credit Card – (>)Rs. and Zero Fuel Surcharge at IOC Petrol Pumps.200 with Silver Credit Cards. on hospitalization with the Reliance Gold Card.reliance credit cards come free for life.200 each with the Reliance Gold Card.  Get 0% Fuel Surcharge at IOC Outlets. In addition to usual benefits available with regular credit cards.e.  Reliance Money provides free Gift Vouchers to its Credit Card Holder i. Highlights:  Free for Life Card.Silver and Gold.

and will be able to transfer money from one Visa Card to another using Citibank Online. 28 . Insurance Premier. before having Credit Cards provided by Reliance Money.  Customer need to have another credit card (except that of Citi bank). free alerts. Reliance Energy Electricity Bills.e. After that he does not have the liability for increasing credit limit in his card.  Reliance Money Provides with Zero Loss card Liability i. and thus he gets a reference no. Pay bills of Reliance ADA group companies-Reliance Post Paid Bills.  Customer can opt for free Photo Credit Card for added Security.  Reliance Credit Card holders can receive up to 5 add-on cards at no additional charges. free email statements. Customer just need to give a call at the helpline no. Recharge of Mobile Pre-paid Cards and also for other utility companies on an on going basis by signing up once.

Distribution. warehouse receipt Financing will be provided Registered NBFC under Reliance Money which will be in the Distribution and funding Business 29 . Division of Reliance Money Reliance Securities Reliance Commodities Reliance Financial Services Providing investors the Facility of anytime anywhere online Trading in all major asset classes Commodity related trading.Division of Reliance Money:  Reliance Securities Limited  Reliance Commodities Limited and  Reliance Financial Services Limited.

2. its participants. The holders are entitled to receive dividends whenever the company announces. etc. Generally. stocks are of two types:a) Common Stock: It gives an ownership right to the holders of the stock. Its holders enjoy the privilege of receiving dividends from the company in preference to any other common share holders. Overview: Share Market Overview would give an overall idea about the share market. Primary Market: It is the market where new issues of securities are offered to the investors. types. Basically. b) Preferred Stock: These stocks also give ownership right to its holders. It plays an important role in canalizing capital from the investors to the business houses which consequently leads to the availability of funds for business expansion. Share Market can be divided into two parts:1. Secondary Market: An investor of a secondary market buys a security from another participant of the same and not from any issuing corporation (as in case of Primary Market).Share market is the market for securities where organized issuance and trading of shares takes place. 30 .INTRODUCTION Share Market…. Shares are certificates which represent ownership rights of the holder in a company.

Shares in the Share Market are traded through:(a) Stock Exchange: These are organized market places where stocks. Intra day Traders are of two types :i. Shares are certificates which represent ownership rights of the holder in a company.Trading: Share market is the market for securities where organized issuance and trading of shares takes place. ii. Momentum Traders: Investors who pounce on those stocks which move significantly in one direction and book desired profit are called momentum traders. Scalp Traders: Investors who perform many trades per day for scalping out small profits out of the bid-ask spread. They do this within a day. (b) Over-the -Counter (OTC): These are not centralized exchanges and the trade takes place through a network of dealers. It plays an important role in channelising capital from the investors to the business houses which consequently lead to the availability of funds for business expansion. 31 . bonds are other equivalents are traded between the buyers and sellers where exchange acts as counterparty to both the participants in case of any default. There are mainly two types of trading:1. from each trade are known as scalp traders. Intra day trading: In this type of trading an investor buy and sell stocks during the same day.

Swing Traders: They are basically fundamental traders who take delivery of trades for a span of short period generally more than one day.2. The one benefit that an investor appreciates the most is that they are not alone when making investment decisions. etc. balance sheet. mergers and acquisitions. stock splits. anticipated earning reports. Fundamental Traders: They perform trade on the basis of study of fact-sheets of the company like historical profit graph. Offline trading is the main form of investing the money in securities. Delivery Traders are :Technical Traders: They believe that buying/selling signals are present within the graphs and charts of the stock. 1. Delivery trading: In this type of trading an investor buys the share for holding purposes. Offline trading offers many benefits as well. 2. 32 . Share Broking Company offers two types of share trading facilities:(a) Offline Share Trading: In this form of trading the customer has to place order to the dealer of the stock broking firm either in person or over phone.There are experienced and professional brokerage companies that handle their investments for them.

only reserved by the use of investment professionals. Online trading has dramatically changed over the last decade. if they do not have the experience necessary to make the appropriate investments. such as telephone interface systems. 3.Finding a company that provides us with a secure trading account can be difficult. 2. 4. but we need to find which will meet our needs and requirements . provided he has a computer with an Internet connection.You can gain instant access to your account. With online trading you are in charge: . Services have expanded to include integrated management of additional financial accounts.3. It continues to be redefined. especially.You can enter online trades at anytime and from anywhere. online stock trading is the easy way to buy and sell shares from the comfort of your home. Investors are not faced with the challenge of making these vital investment decisions. (b) Online Share Trading: The client could place his order on his own from any place he wants. No sales pitches and no hassle. It especially fits for investors with busy schedules. It has subsequently expanded in conjunction with ground-breaking improvements to the traditional trading interface. Enter online trades at anytime during Market hours: . Online Trading has made it easy for private investors to gain straight access to a range of different security markets that were. There are many companies that offers us excellent services for trading. 1.Instead of going with a 33 . Also. This is very convenient if you live in a different time zone than the country you are trading in.You are in control of your investments. at one point. there is someone there to answer any questions that may cause concerns. There are several wonderful reasons to invest online rather than offline trading. the value of your portfolio updates immediately before your eyes. Instant online access: . Thus. You decide where to invest your money.

In India the National Securities Depository Ltd. promoted by The Stock Exchange. the securities of a shareholder are held in the electronic form by conversion of physical securities to electronic form through a process called 'dematerialization' (demat) of share certificates and facilitates transactions electronically without involving any share certificate or transfer deed. Unit Trust of India. It also provides services related to transactions in securities. and National Stock Exchange is the first depository.company based on their reputation we should see what they can offer us because our needs as a trader will be radically different from someone traders who have different levels of experience and who have different proclivities toward risk and security. promoted by Industrial Development Bank of India. Depository system is playing a significant role in stock markets around the world and hence has become popular and prevalent in many advanced countries. In the Depository System. (NSDL). A second Depository by name Central Depository Services (India) Ltd. Investors have choice of two depositories now  National Securities Depository Limited (NSDL) and  Central Depository Services (I) Limited (CDSL) Constituents of Depository system:• • Depository Depository Participants (DPs) 34 . DEPOSITORY: A depository is an organisation which holds securities of investors in electronic form at the request of the investors through a registered Depository Participant. Mumbai and Bank of India has been registered recently and will commence its operations shortly. Its not that we always want to look towards the most economical rate of trading but rather work with a reputed organization like “RELIANCE MONEY”.

DP serves as a link between the investor and the Company through NSDL for dematerialization of shares and other 35 . The DP is the link between the investor and CDSL/NSDL. An investor who opens a demat account with a DP can utilize the services offered by CDSL/NSDL. While the DP processes the instructions of the investor. Financial Institutions / Banks / Custodian / Stock Brokers etc. A DP is thus a "service centre" for the investor. a Depository Participant is also a representative in the depository system.• • • Share Registrar/Issuers Investor Clearing Corporation/Member DEPOSITORY PARTICIPANTS CDSL/NSDL's demat services are extended through its agents called Depository Participants (DP). Role of Depository participants: Similar to brokers. the account and records thereof is maintained with CDSL/NSDL. who act on behalf of a client in the stock market. can become DPs provided they meet the necessary requirements and guidelines prescribed by SEBI.

36 .  Funds and securities are transferred online from client account to broker account and vice versa hence avoid manual work of cheque and DP slip.  Client has to have internet access to trade through our internet trading platform. • • Maintaining the securities account balances Enabling surrender (dematerialization) and withdrawal (rematerialisation) of securities to and from the depository. Keeping updated with regard to status of holdings periodically.electronic transactions. DP provides various services with regard to your holdings such as….  Client can maintain secrecy of his transactions and portfolio. • • INTERNET TRADING:  Client order is routed to exchange through broker’s trading system.  Client has real time market information.  Client can access the trading system and put trade anywhere and anytime. Delivering and receiving shares.  Client can monitor his position and can see profit and loss on line.

SWOT ANALYSIS OF RELIANCE MONEY 37 . For this reason the SWOT Analysis is sometimes called Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix Analysis Tool. Strengths and weaknesses are often internal to your organization. then it identify the Opportunities and Threats it faces (factors external to the organization). Essentially the co.SWOT ANALYSIS Meaning: A SWOT analysis is a method for describing the business in terms of those factors that have the most impact. nominate the Strengths and Weaknesses of the business (its internal resources and capabilities). Opportunities and threats often relate to external factors.

: No brokerage is charged. Reliance Money is able to give really good customer care. Annual maintenance charges are least) Reliance Money is able to respond very quickly as we have no red tape.Strengths: • • • • • • • Price competitiveness ( E. Weaknesses: • • New entrant in the market which is dominated by big brand names like ICICI. • Team of talented and committed professionals available to improve company’s performance. as the current small amount of work means we have plenty of time to devote to customers Their lead consultant has strong reputation within the market They change direction quickly if our approach isn’t working Management philosophy and commitment to maximize shareholders returns of Reliance Money.g. no need for higher management approval. etc. 38 . Ongoing activities of the company to support up gradation of operational performance and rise in productivity. India Bulls etc. with many future opportunities for success The competitors may be slow to adopt new technologies. Company has a small staff with a shallow skills base in many areas Opportunities: • • The share trading sector is expanding.

Relentless pressure to maintain profitability due to rising input/raw material prices. Professionals are assumed to get no time because 39 . 6% 7% 6% a). This is because these are the people who are able to find more time and disposable income as compare to another sample groups. e). Service. Student. b). 24% 57% d). Self.employed.Threats: • • • • Developments in technology will change the share market beyond the ability to adapt. A small change in focus of a large competitor is a threat for the market position. c). Though self-employed people are also keen towards investments but they also need liquid cash in order to keep their money running into the business. Constant pressure to be cost competitive to meet customer expectations. Retired QUALITATIVE ANALYSIS: As seen by the survey most of the people interested into investments were the people who were into service. Profession.

3lakh and above. 1 lakh – 2lakh. Your income per annum? a). b). 40 . 28% QUALYTATIVE ANALYSIS: People earning in the range of 1 lakh are not able to invest much because they are not able to invest much. 3lakh and above. upto 1 lakh. 2lakh – 3lakh. 3). upto 1 lakh. c). Therefore the range of 3 lakhs and above is the appropriate range which should be targeted for the sales of investment products. Students do invest into stock markets as their hobby. 11% 37% 24% a). d). d).of their hectic schedules and students are anyhow not so interested towards investments at such an initial stage. 2lakh – 3lakh. 1 lakh – 2lakh. Q. b). c).

Q. b). They feel that Reliance at most of the times is not able to keep upto its promises as they feel that Reliance keeps all of its focus on sales and hardly gives any importance to the service side. No. What is your perception about Reliance in general? _______________________________________________________________________ _______________________________________________________________________ __. 4). 5). People have a perception that Reliance is a name which is associated with hidden charges and they actually don’t believe on the tariffs of Reliance very easily. Have you heard about Reliance Money? a). QUALITATIVE ANALYSIS: Though most of the people as shareholders feel Reliance is a company which is ideal to invest your money in but very few actually have faith in Reliance when these shareholders come into the shoes of buyers. 41 . Q. Yes. Most of the complaints were towards the service segment of Reliance as a company.

Our executives. b). c). Friends.9% a). How do you come to know about Reliance Money? a). Yes. d). Advertisement. The remaining unknown people are those which actually do not participate into investment activities and are thus unaware of this market segment. Q. No. b). 91% QUALITATIVE ANALYSIS: Almost all of the people I met during the project were familiar with the name of Reliance Money which is a good sign for the marketing department as this figure shows that this product is marketed well into the market. Relatives. 42 . 6).

Relatives. 55% 11% c). b). 43 . Our executives. Advertisement. 7). Yes. b).22% a). d). 12% QUALITATIVE ANALYSIS: Most of the people came to know about Reliance Money through the sales executives which is again a good sign which shows that Reliance has an efficient sales staff which is working with its full efficiency and dedication. And again 23% of people have come to know about the company by their friends or relatives which shows that the efficiency of the sales staff has turned the existing customers into the brand ambassadors of the company to attract the potential customers. Friends. No. Do you trade or invest? a). Q.

8).22% a). 44 . Yes. 78% QUALITATIVE ANALYSIS: Almost 80% of the people surveyed are trading or investing their money into the market which shows that the market potential is very high and future growth perspectives of the company are very good. then would you like to trade if provided with complete market knowledge? a). No. b). Yes. If no. No. Q. b).

30% a). a). Karvy. Who is your current service provider?(for the people who already trade). b). India Bulls. Yes. These people if provided with complete market knowledge and proper purchase assistance can turn into the potential customers of the company and these customers as fully satisfied ones will remain much loyal to the company than the other ones. Q. b). 9). No. 70% QUALITATIVE ANALYSIS: This can be seen very easily from the response that most of the people do not show their interest in the investment activities because they are unaware of the market trends and thus they are afraid of burning their hands. 45 . c). ICICI Direct.

others. Anand Rathi. Religare. how do you generally trade? 46 . ICICI though as a largest player has a good quantity of customers but it lacks good quality traders as it is the most expensive brokerage house in India but it manages to make customers because of no account opening charges. As discussed earlier. Motilal Oswal. Religare. 4% 2% a). This shows that reliance money is moving on the right path but it needs to maintain the quality of services and assistance offered to the customers and keep moving ahead consistently. others. India Bulls. d). f). Anand Rathi. e). Karvy. ICICI Direct. Motilal Oswal. Share Khan. i).d).10). Share Khan. g). h). e). 12% 35% c). 28% 5% 6% 2% i). 6% QUALITATIVE ANALYSIS: It’s just one and a half year of reliance money into the market and it has become the second largest player in the industry. f). This concept relaxes the customers and they feel free to trade upto the amount they have already paid. h). Reliance Money. Q. g). Reliance Money. reliance money has also eliminated the doubt of hidden charges by taking prepaid brokerage from the customer. b).

Yes. Offline. 75% QUALITATIVE ANALYSIS: Because of the tremendous growth of technology the way of trading and investing has also changed a lot. Online. b). b). No. People now prefer to trade online as they feel it is more transparent and reliable rather than trading offline as there are some chances of human error while trading online. RECOMMENDATIONS AND SUGGESTIONS 47 . 25% a).a).

Company should start a kind of soft skill training program for all of its distributors so that the customers feel the same level of satisfaction as they feel while transacting with the company. To fill this gap I have come up with some recommendations and suggestions which can help the company satisfy their customers better. 4) As seen in the qualitative analysis. 2) Most of the customers trade via the online platform of the company and not from the office therefore company should start a system of filling up of feedbacks and complaints online so that rectification of errors can be done easily. These are untrained people and are unaware of the importance of relationship. These suggestions are listed below:1) Though reliance money is having a very good and well trained sales staff which is able to bring in customers but it is very necessary to build relationship with the customers to keep them retained. Company should start a free of cost training program for these kinds of customers. This gap needs to be filled before it starts bringing in some adverse consequences. 5) Though the sales staff is very effective but reliance money is lacking behind in operational effectiveness. many people don’t trade or invest because they don’t have any knowledge regarding the market. Company should train its employees regarding relationship management so that the products can be personalized according to the needs of the customers.After analyzing all the expectations of the customers and the experience they basically get while using the product we can a gap between the expectations and the experience. 48 . 3) Many of the customers are not in touch of company but actually deal with franchisees and remissers. Company should take a note on this. 6) Motivational programs should be conducted in order to increase the efficiency of the customers.

8) The process of documentation is a hassle for customers as it is not at all user friendly. 49 . Company should take care of user friendliness of the system. Some of these changes in the system can actually create miracle for the company.7) Though the service quality is good but it should become better consistently as good service and better relationships are the key success factors of current market situations. These changes though look small but create a lot of value to the customers and make the company more approachable.

Some of these limitations are as follows:1) People are reluctant towards the survey and take it as a waste of time.LIMITATIONS While conducting the survey there were various limitations because of which the results cannot be declared correct by 100%. 3) Cold callings were not entertained everywhere and thus we were not able to meet all the classification of customers. 4) Because of the temporary fluctuations in the market it was a tough time talking to the people regarding investments. Though these limitations were there but because of the support of the people I have surveyed and the experience I have gained while preparing for the survey presentations of my college. 5) People were reluctant towards the products of reliance because of a general perception that reliance always comes with low price but always has hidden charges. 50 . 6) Language was a hurdle while talking to many of the local people. 2) Taking appointments was very tough as people were not ready to give their time for a survey. I was able to complete the survey and prepare my project report much before the deadline.

the company has somewhere ignored the service delivery and left the customer on his own. In order to increase the sales figures. This gap has emerged because of the sales oriented focus of reliance money. Though reliance money is working very hard in order to do so but there is a gap between the expectations and the experiences of the customers which is widening regularly. 51 . In such conditions it becomes very necessary for a company to fulfill all the expectations of the customers and give them a delightful experience. This can be done only if all the services are customized and the system is made transparent for the customer as well as for the employees. In order to fill this gap. These financial instruments are risky and it is very essential to make the customer feel that you are taking care of his money.CONCLUSION The expectations of the customers are regularly increasing because of the increasing competition and emergence of global market. company needs to customize its services as it is dealing into financial instruments.

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