Positive Promise Power

by Mark Joyner http://www.markjoyner.name

Written at the request of Dr. Mani Sivasubramanian. If you are looking for a way to implement this idea, his organization is as good as it gets.


extremely simple technique will increase your chances of success in any money-making endeavor you choose. I don't know why it works, but it does. I invite you to experiment with it and see the results for yourself. Here it is:

The Positive Promise Power Technique for Increasing Your Chances of Success in Any Money-Making Endeavor: Before launching any money-making endeavor, commit yourself in writing to donate a reasonable sum of money to something worthy from the net profit of that endeavor.

That's it. "Huh? How is this some secret for making money?"

Before you dismiss this as nonsense, let me tell you a story, give you some rules, and describe a little theory (one psychological, one a little “hocus-pocus”).

Two Background Stories The whole net erupted for a few days with the buzz of "Make Your Own Software" mania. What they didn't know was that it was one of the first test-cases of Positive Promise Power. Mike Chen, the creator of "Make Your Own Software" is a great friend of mine and a brilliant marketer. I gave him some friendly coaching and guidance for his product launch and that included a Launch Checklist. "Mark, this has been great you know, but about the last item on the list... Well, it's a wonderful thought, and I'll do it, but what is the relevance of it to marketing?" I went on to explain to Mike what you’re about to learn and he believes it made a huge difference for him. The last item on the launch check list commanded that he commit himself to the PPP technique before he launched. On my advice, Mike Promised Dr. Mani that he would donate $2,000 to his charity – the Dr.Mani Children’s Heart Foundation - once the endeavor became profitable. Mike's endeavor reached a positive return on investment within 48 hours of launch. One week later Mike sent Dr. Mani $2,000 via PayPal. Mike didn't tell anyone what he did. He didn’t email his list about it so he could make himself look good (that’s not the point.) He didn't ask for anything in return, but what he received in return was the success of his launch. The other story is Dr.Mani’s own. It isn’t as dramatic or public – yet was powerfully effective. Early this year, Dr.Mani created a product called “Power Niche Minisites”. When everything was ready to roll, he decided to do something different. He had never heard about “Positive Promise Power” before – but unknowingly he practiced it and experienced the effects.

He said to his wife: “If this project takes off, I’m going to donate $5,000 to our Foundation. I want you to keep reminding me about this through the weeks ahead.” What happened in the next 3 weeks was amazing. You probably heard of his “$10,000 day”. Dr.Mani’s joint venture partners helped him sell over 300 product units. When the dust had settled, Dr.Mani had made over $30,000 in profits. He promptly donated $5,000 to the Children’s Heart Foundation. It was used to fund 2 heart operations for children who otherwise would not have been able to afford it. Result: Two lives saved & $25,000 in profit for Dr. Mani. Mani didn’t tell anyone about it. I’m the first person he’s told and he only did so after I sent him the first draft of this article. Mani didn’t make this promise to make himself look good or otherwise benefit, but somehow he ended up benefiting greatly in the end. Now, after hearing these stories, it might be easy to come to the conclusion that their success was a direct result of PPP. Of course it would be fallacious to draw that conclusion so quickly. (The "Post hoc ergo propter hoc" Fallacy to be precise if you're familiar with logical fallacies.) On one level, their successes were clearly due to some obvious external factors: - Both were selling excellent high-demand products - Both had well-thought-out and well-executed marketing plans - Both were taking good care of their customers … But is that explanation enough? I’m not so sure. I’ve seen some great products launched with what appeared to be superb marketing plans fall flat on their faces. How is it that companies that seem to be doing everything right can somehow end up failing? Are those external factors really enough?

Some Rules

Let's explore that as we learn how PPP works. I’ll let you be the judge for yourself once you’ve applied it to your own life. 1. The promise must be made in writing to the intended recipient of your good will. 2. The recipient can be anything (or anyone) worthy. This could be a young kid going to college. It can be a worthy cause. It can be an honest family struggling to succeed. Anything. Personally, I shy away from most charities because I've found they are flush with overhead costs. Usually only pennies on the dollar end up doing any good. There are many great exceptions. "Dr. Mani's Children’s Heart Foundation” is one. Every dollar you donate goes directly toward funding a heart operation for a child with a congenital heart defect from a family who can't afford to pay for an operation themselves. Certainly "worthy" in my book. 3. Make the Promise before you launch your endeavor.

4. The endeavor can be any profit producing endeavor. An investment. A business start up. An advertising campaign. Anything that is intended to generate financial gain. 5. a. The Promise must be contingent upon: You making a profit from your endeavor.

b. You pulling yourself out of debt from the profits first if necessary. c. You putting yourself in a stable situation where you can live up to this commitment comfortably.


The amount must matter.

Mike Chen promised (and made good on) $2,000.00 to Dr. Mani's organization (the amount and recipient I recommended to him). The amount has to be enough to be a matter of some significance to the recipient. This is obviously subjective and will vary depending on the recipient.

7. You must write down your promise and review it once a day.

8. What you give to the recipient of your promise must be given with no strings attached.

9. You must tell no one but the recipient of your Promise about your intentions. The recipient of your Promise can tell anyone they like (they're encouraged to), but they may do so only when you've made good on your Promise.


Your business endeavor must be ethical and legal.

11. Use care in the selection of your recipient. Making a promise to an unstable or immature person can give them a false expectation and have a negative effect. If the recipient is a child or an unstable or immature person, make the promise to a stable family member or friend.

12. The promise must be made to an individual person. If you want to make a foundation or group the recipient of your promise, make sure that you make the promise directly to a member of that group.

Some Theory Why does this work? It could be any one of, or a combination of the following. Some of this is based on plain-old psychology and will make immediate sense to you. Some is based on some more esoteric metaphysical principles (and may be offensive to some people). Hey, theory is just that: theory. What matters is whether or not it works for you. The final judge is your own personal experience. Commitment and Consistency This principle has been understood for a long time, but its best treatment is probably found in Cialdini's classic Influence. In essence: we endeavor to remain consistent with the image we paint of ourselves to others. For example, if you tell someone that you are a Democrat and you say that you intend to vote for a Republican, they may say, "But aren't you a Democrat?" You will then find yourself struggling to explain your actions. You may even change your mind because you wish to remain consistent with your earlier statement. By making a promise to someone, your mind will work overtime to make sure you are consistent with that promise. This propels you and gives you more energy to attain your goal. Cognitive Dissonance This principle is a close cousin of Commitment and Consistency. It states that when we form a belief about something, we tend to focus on evidence that supports those opinions. Any evidence to the contrary (dissonant evidence) is painful and rejected by the mind.

painful and rejected by the mind. It's a pretty dangerous thing, actually, and causes a lot of unnecessary pain and suffering. (Hey, here's a novel thought: it's OK to change your mind and to be wrong.) However, you can use this natural tendency to your advantage. When you believe that you must make good on this promise, you tend to "tune out" anything that is dissonant with that belief. Focusing on the End If you focus on the end, the steps in between stop mattering so much. If your end is doing something good, but only after you have made your endeavor a success and sorted out your own life, achieving those "minor" steps in between seem much easier. And if you believe something is easy, your experience of it will necessarily be easier. The Soul Power of Keeping a Promise Wait ... If you're not a spiritually minded person, I know I risk losing your attention here. Just hear me out for a minute. I will give you an experiment that will allow you to experience this principle for yourself. I first learned of this principle from the flamboyant Stewart Wilde's Infinite Self. It is an ancient principle that is found in many guises in various religions and spiritual disciplines. In essence, it states that every time you make a promise (to yourself or others) and do not follow through, your soul loses power. You are sending a message to the world that your thoughts have no consequence, so you are not granted any power.

have no consequence, so you are not granted any power. However, if you only make commitments that you keep - no matter what - you gain power every single day. Exercise: 1. Stop taking on commitments unless you are certain you intend to keep them. 2. Immediately make clear to yourself which commitments you intend to keep and those you do not. If you have to get out of any worthless commitments do so quickly and cleanly and don't do it again. 3. If you have any unfinished business that you can not ethically leave behind, make a clear plan for making good on those commitments immediately. 4. Do this for 30 days and see if you feel healthier, stronger, and more powerful. Keep a log of your progress noting how you feel each day. I did this for 30 days and it utterly transformed my life. The (Magical?) Power of Intention There are many who believe that a mere thought has the power to affect the world. My personal experience has led me to believe they are quite right. By declaring an intention and focusing on it every day, there is indeed some power that it is evoked. It could simply be that you are more likely to focus your daily energies on the achievement of that goal. It could be that you are tapping into some magical power of the universe. It could be both. Either way, it works.

Karma Karma, in the Hindu religion, is your current state as defined by your past actions. By this theory, if you are in a miserable state right now, it is because your past actions have brought you there. Conversely, if you are in a state of ecstasy, your past actions brought you there, too. It's really a beautiful concept that allows you to take responsibility for your lot in life. You stop blaming others and you start looking to yourself for answers. It also helps you to learn how to deal with pain and suffering. When you experience pain and you think to yourself, "Hey, I'm paying off a karmic debt. Great! It means less suffering for me in the future," you see suffering in a whole new light. You welcome it as a passageway to greater things. The positive things you do bring more positive results in your life. ...

There is a lot more to it than that, but this is more than enough to get you started. Please note that you must follow the above rules strictly in order to achieve success through this system. My personal experience with this has been profound. I have had some great success in my life, but I've made some great mistakes as well (as we all have). As I move on through life my more faithful adherence to these principles is bringing me greater and greater success and happiness. There are periods of my life where I veered off this path and a price was paid for that. I no longer take on commitments that I do not fully intend on keeping. I know how to say "no" now. I keep a list of every promise I make and make a point of keeping them to the letter. I challenge you to try this system just once now. Try it out with something small. Then move on to something big. ...

Click here to visit the Positive Promise website. http://www.PositivePromise.com Dr.Mani has put together a complete range of tools and resources you can use to experience for yourself the explosive power lying hidden in the simple concept of making your “Positive Promise”.

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Copyright 2004, Mark Joyner.

All Rights Reserved.

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