Market Potential Index India | Emerging Markets | Gross Domestic Product

Market Potential Index for Emerging Markets - 2010

February 14, 2011 MPI Archive
2009 2008 2007 2005 2004 2003 2002 2001 2000 1998 1997 1996 Global marketing is becoming more and more important along the years with the increasing trend in internationalization. Having too many choices, marketers face the challenge of determining which international markets to enter and the appropriate marketing strategies for those countries. The focus of this study is ranking the market potential of countries identified as "Emerging Markets" by The Economist magazine. These emerging economies comprise more than half of the world's population, account for a large share of world output, and have very high growth rates; all indicators of enormous market potential.

This indexing study is conducted by MSU-CIBER to help companies compare the Emerging Markets with each other on several dimensions. Eight dimensions are chosen to represent the market potential of a country over a scale of 1 to 100. Each dimension is measured using various indicators, and are weighted in determining their contribution to the Overall Market Potential Index. Notes: 1. The most recent version of the Market Potential Index can always be found on globalEDGE at:http://globalEDGE.msu.edu/resourceDesk/mpi/ 2. The index for previous years can be reached through the Market Potential Index (MPI) Archive table on the right column. 3. To sort by any dimension, click on the name of the dimension, its "Rank", or its "Index" heading.

MPI for 2010
Market Size 24 1 26 7 22 15 23 25 2 8 4 5 6 19 20 13 14 16 1 100 1 10 1 4 1 1 38 6 21 11 10 3 2 4 4 4 Market Growth Rate 6 1 17 16 24 13 20 25 2 10 11 4 22 21 23 7 5 14 45 100 25 31 13 33 22 1 78 36 36 53 18 19 13 45 49 33 Market Intensity 1 26 2 6 13 10 4 3 24 5 17 19 8 23 14 11 25 22 100 1 81 64 51 60 70 71 26 67 47 41 61 29 50 58 17 36 Market Consumption Commercial Capacity Infrastructure
Index Rank Index

Countries Hong Kong China Singapore Korea, South Czech Rep. Poland Israel Hungary India Turkey Brazil Indonesia Mexico Malaysia Chile Egypt Saudi Arabia Thailand

Economic Market Freedom Receptivity 2 25 8 4 3 7 6 5 18 12 14 15 9 16 1 22 23 19 93 2 77 83 88 77 79 82 47 58 55 50 70 49 100 25 22 43 2 23 1 9 10 14 5 6 20 13 25 24 7 4 12 17 11 8 81 2 100 15 13 5 19 17 3 10 1 1 17 28 11 4 12 16

Country Risk 1 8 2 4 3 9 7 10 13 17 12 22 11 20 6 21 5 19 100 64 98 73 78 63 66 60 50 40 50 33 51 37 71 34 71 38

Overall Index 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 100 92 90 71 56 51 51 49 48 36 28 27 27 26 26 25 23 21

Rank Index Rank Index Rank Index Rank

Rank Index Rank Index Rank Index Rank Index

17 13 14 1 2 5 7 3 11 9 23 10 21 8 22 6 15

48 60 57 100 94 78 74 90 60 65 20 63 27 73 24 75 52

1 21 3 4 2 6 7 5 25 15 13 20 16 9 14 19 11 12

100 33 89 85 91 79 72 82 9 48 52 33 46 59 50 39 54 54

Argentina Peru Russia Pakistan Philippines South Africa Colombia Venezuela

12 21 3 10 11 9 18 17

4 2 24 6 5 6 3 3

8 9 26 3 18 19 15 12

43 41 1 58 24 24 32 34

12 15 20 9 7 18 16 21

52 50 40 61 62 46 48 40

19 20 16 4 18 25 24 12

45 36 49 79 48 1 9 60

10 22 8 26 23 24 17 18

57 33 65 1 31 12 45 43

17 10 24 21 20 11 13 26

48 69 11 29 41 67 55 1

19 18 22 26 15 3 21 16

3 3 2 1 5 29 2 4

24 16 15 26 23 14 18 25

14 41 44 1 26 48 39 6

19 20 21 22 23 24 25 26

19 17 17 14 12 8 7 1

Year to Year Comparison of MPI
Countries Hong Kong China Singapore Korea, South Czech Rep. Poland Israel Hungary India Turkey Brazil Indonesia Mexico Malaysia Chile Egypt Saudi Arabia Thailand 2010
Rank

2009
Rank

2008
Rank

2007
Rank

2005
Rank

2004
Rank

2003
Rank

2002
Rank

2001
Rank

2000
Rank

1998
Rank

1997
Rank

1996
Rank

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

3 2 1 4 5 7 6 8 11 12 16 22 14 10 13 17 15 19

1 2 3 5 6 10 9 7 11 13 23 19 8 14 15 21 20 16

2 1 3 6 7 10 5 8 9 11 23 21 14 12 16 19 18 15

1 3 2 4 7 8 5 6 9 15 18 19 10 13 14 16 12

1 4 2 3 7 9 5 6 8 15 20 17 11 14 10 16 13

1 5 2 3 7 8 4 6 9 14 17 16 10 13 11 19 12

1 5 2 3 7 8 4 6 10 14 16 22 11 17 9 21 12

3 5 1 2 7 9 8 10 11 20 18 21 14 15 16

2 6 1 10 7 9 4 11 8 17 21 23 15 16 13

2 5 1 3 7 12 4 11 10 18 20 16 22 8 14

4 2 1 9 7 6 5 16 10 19 22 17 14 13 11

2 3 1 5 19 13 4 15 10 18 20 21 9 7 14

12

18

13

15

8

Argentina Peru Russia Pakistan Philippines South Africa Colombia Venezuela

19 20 21 22 23 24 25 26

18 21 9 20 23 25 26 24

17 25 12 24 18 22 26 27

17 25 13 20 22 24 27 26

21 17 11 20 22 24 23

19 21 12 18 22 23 24

23 18 15 20 21 24 22

15 18 13 19 20 24 23

13 19 17 22 23

14 19 12 22 20

17 19 15 21 23

3 21 18 23 20

12 23 22 17 16

Dimensions and Measures of Market Potential for 2010
Dimension Weight Measures Used

Market Size Market Growth Rate Market Intensity Market Consumption Capacity Commercial Infrastructure

10/50 6/50 7/50 5/50 7/50

Economic Freedom Market Receptivity Country Risk

5/50 6/50 4/50

Urban population (million) -20091 Electricity consumption (billion kwh) - 20072 Average annual growth rate of primary energy use (%) - between years 2003-20072 Real GDP growth rate (%) - 20091 GNI per capita estimates using PPP (US Dollars) - 20091 Private consumption as a percentage of GDP (%) - 20081 Percentage share of middle-class in consumption/income (2009)1 Main Telephone lines (per 100 habitants) - 20093 Cellular mobile subscribers (per 100 habitants) - 20093 Number of PC's (per 1000 habitants) - 20094 Paved road density (km per million people) - 20094 Internet users (per 100 habitants) - 20093 Population per retail outlet - 20094 Percentage of Households with TV - 20094 Economic Freedom Index - 20105 Political Freedom Index - 20106 Per capita imports from US (US Dollars) - 20097 Trade as a percentage of GDP (%) - 20091 Country risk rating - 20108

Data used are those available for most recent year. 1 Source: World Bank, World Development Indicators - 2009 2 Source: U.S. Energy Information Administration, International Energy Annual - 2007 (published Dec 2008)

Source: International Telecommunication Union, ICT Indicators - 2009 Source: Euromonitor International, Global Market Information Database - accessed August 2009 5 Source: Heritage Foundation, The Index of Economic Freedom - 2010 6 Source: Freedom House, Survey of Freedom in the World - 2010 7 Source: U.S. Census Bureau Foreign Trade Division, Country Trade Data - 2009 8 Source: Euromoney, Country Risk Survey - March 2010
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