Historical view of beauty

There is evidence that a preference for beautiful faces emerges early in child development and that the standards of attractiveness are similar across different genders and cultures. Symmetry is also important because it suggests the absence of genetic or acquired defects. Although style and fashion vary widely, cross-cultural research has found a variety of commonalities in people's perception of beauty. The earliest Western theory of beauty can be found in the works of early Greek philosophers from the pre-Socratic period, such as Pythagoras. Classical philosophy and sculptures of men and women produced according to these philosophers' tenets of ideal human beauty were rediscovered in Renaissance Europe, leading to a re-adoption of what became known as a "classical ideal". In terms of female human beauty, a woman whose appearance conforms to these tenets is still called a "classical beauty" or said to possess a "classical beauty", whilst the foundations laid by Greek and Roman artists have also supplied the standard for male beauty in western civilization.

Human beauty
The characterization of a person as ³beautiful´, whether on an individual basis or by community consensus, is often based on some combination of Inner Beauty, which includes psychological factors such as personality, intelligence, grace, politeness, charisma, integrity, congruence and elegance, and Outer Beauty, (i.e. physical attractiveness) which includes physical factors, such as health, youthfulness, facial symmetry, averageness, and complexion. Standards of beauty are always evolving, based on what a culture considers valuable. Historical paintings show a wide range of different standards for beauty. However, humans who are relatively young, with smooth skin, well-proportioned bodies, and regular features, have traditionally been considered to be the most beautiful throughout history. People are influenced by the images they see in the media to determine what is or is not beautiful. Feminists and doctors have suggested that the very thin models featured in magazines promote eating disorders, and others have argued that the predominance of white women featured in movies and advertising leads to a Eurocentric concept of beauty, feelings of inferiority in women of color, and internalized racism.

an emergence of an Art. customer friendly and modern beauty salon-cum-institution that continues is 18 year commitment to education beauty science. They offer a wide range of services that include: Facial Nail care Make-up Hair cut Hair style Treatment Hena design Special mask Herbal product Permanent care Perm and straight . Products and Services Woman¶s World is considered an upscale full-service beauty salon. Mission Woman's World is a new generation. They provide and teach methodology as well as hands-on training and stay on top of industry trends and upgrades through flux and development of latest knowledge and education on beauty science. Since then this international standard beauty care institution has gradually gained fame and goodwill for its consistent quality service and expansion of outlets. Since inception Woman¶s World has gradually established its head office and four large branches in its own premises at prime places of Dhaka city and further expansion is in process. cosmetology and aesthetics. Woman's World started its maiden journey at Banani. And introduction of diversified services by well trained beauticians and therapists combined with latest technology and quality products have established Woman's World in number one position in the history of Beauty Industry in Bangladesh. Dhaka in June.History of Woman's World 1991-A Year. Its staff is comprised of professional tenured craftsmen and educators who motivate and mentor their trainee to be the best they can be as beauty professionals. a thought. Its mission is to hold the highest standards so that it can provide best services and produce future leaders of the beauty industry.

Categories Manicure (normal) Manicure with massage Pedicure (normal) Pedicure with massage French Manicure French Pedicure Categories Nail polish (only) French Nail polish False nail (fitting only) False nail (fitting + polish) Nail Art (hands or leg) Permanent Acrylic nail making .Herbal facial According to skin type and skin problem various types of facial can be done. At the same time here it is possible to get beautiful big nails. Facial type 1 2 3 Normal Herbal Facial Herbal Acne Facial (Blue Mask + Ozone) Herbal Whitening Facial (Bio-light + Tightening Machine Herbal Collagen Crystal Facial (Tightening machine) Herbal Milk Protein Facial (Galvanic Machine) Herbal Honey Facial (Sonic Machine) 7 8 9 Herbal Fruit Facial (Tightening Machine) Herbal VP Facial (Vibrator Machine) Herbal Oxygen Facial 4 5 6 10 11 12 Herbal Pearl Facial Herbal Gold Facial Herbal TH Facial Nail care The nails are very important to make hands and feet look beautiful. Manicure and Pedicure is done to take care of hands and feet.

Categories Party Make-up Eye Make-up Model Make-up Complete Bridal Make-up Categories Special Bridal Make-up Engagement Make-up Saree wearing Extra Eyelash Hair cut Their latest hair cut machines with their social and cultural views and at the same time it is a great treat for trendy and fashion conscious people. Woman¶s World is offering different types of make ±up. Categories U-cut / V-cut / Straight cut Razor / Layer / Split cut Step / Feather cut Front cut / Banks cut Baby / Blank cut / Boy or Mushroom cut 1 2 3 4 5 Treatment Hair Treatment Shahnaz treatment Woman s World treatment Cream treatment Aroma hair treatment Skin Treatment Thermo herb mask VP scrub Galvanic/Ultrasonic Under-eye treatment Henna design 1 2 Categories Henna design (hands) Henna design (per sticks) . in any occasion to make look different from everyone you need a good make-up.Make ²up If it's a birthday party or a relative's wedding or any official party.

Segment(s) to be targeted Both of the segments identified above are quite viable.inclusive beauty services to female clientele . For instance. Young generation(girls) who are interested in various beauty products Female clients who are interested in the salons current as well as other services besides those currently offered. Possible competitors The main sources of competition will be: Salons in the same neighborhood which currently cater to an exclusively female clientele.Integrated Services Marketing Communications of Woman·s World: Possible segments The following are possible market segments that the IMC plan on Woman¶s World could focus on. female clients who are interested in spa treatments and massages could be targeted. Salons and spa¶s which offer all. The final integrated marketing communications plan will therefore focus on both segments.

. Marketing Mix (8 p·s) The following is a description of how the Woman¶s World can use the 4 P¶s strategically in order to make good decisions that can enhance the delivery of quality services to the target segments. Pricing flexibility and the availability are other pricing considerations that may enable Woman¶s World to succeed. Product The brand name is critical component of the product. They provide a serene and soothing atmosphere that cannot be found elsewhere. it is rare to find unique brands since services are replicated by multiple business. they consider introducing unique but relevant brand names for their personalized services which clients may not find elsewhere . In order for Woman¶s World to their products as a tool of achieving success. In the salon businesses. The business could maintain its current clientele base and attract more clients by ensuring that if their clients complain about the services offered and their complaint is genuine.Positioning Statement Woman¶s World is a leading provider of quality beauty services to women who wish to rejuvenate and pamper their bodies in order to get rid of the stress and tension of everyday life. They should be refunded or offered better quality services. Services offered are of good quality and they package in a manner that is attractive to clients. Price The business owners/ salon management ensure that their pricing policy conforms to current pricing trends in the salon industry.

guarantees etc.Promotion There are several ways in which the business can promote its services to new and existing clients. For instance. Placement The management of Woman¶s World considers varied distribution channels that can ensure that their products are able to reach as many of their clients as possible and in a timely manner. employee dress. thus affecting service quality and their own satisfaction. In case of beauty salon. an advertisement of the salon in print or broadcast media should feature quotes from former or current clients who praise the services offered Using a µgift with every purchase¶ strategy to appeal to new clients. opening another branch of the salon in a different location could ensure the delivery of quality services to a wider client base. Customers themselves influence service delivery. Informing existing clients about new products or services so that they can purchase them or recommend them to others. People All human actors who play a part in service delivery and thus influence the client¶s perceptions such as salon¶s personnel. physical evidence includes design.for instance. equipment. the customer/client in the beauty parlour. These include. . Use of various social networks to create awareness on new/old products Using positive reviews provided by satisfied clients as a testimony when appealing to new clients. Physical evidence The environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.

"Tell a friend" promotions can offer discounts or service add-ons for those willing to recommend services to others. Staying Local Salon services are local services and exemplify businesses that can benefit from many of the traditional forms of advertising: newspaper. Salons can take advantage of this opportunity by encouraging referrals through their advertising efforts. Advertising Ideas Beauty salons have broad appeal to women and to people of virtually all ages. Tell a Friend Word of mouth and referrals are extremely important in the personal services market. Clients who have a good experience will tell others and recommend the salon they go to. radio and billboards. mechanisms and flow of activities by which the service is delivered-the service delivery and operating systems.The operational flow of the service gives customer evidence on which to judge the service. particularly when connecting with existing clientele. Market segmentation requires that salon owners think carefully about the different segments within the overall population in order to craft advertising campaigns that target each segment effectively. Philosophy Philosophy. for instance.Woman¶s World maintain important guiding philosophy for maintaining relationship with their important customer. This broad appeal means that many salons can benefit by taking a more specific approach to targeting their products and services to specific market segments and reaching out to those segments with the right communication tools and messages to generate business.Process The actual procedures. Each .the marketing concept suggests that strategy should revolve around building profitable relationships with important customer groups. salons might offer patrons a percentage off their next appointment if they refer a friend who schedules an appointment. For instance.

The salon's own social networking page might include information about services and provide a forum for customers to share information and feedback with the salon. Social Media Salons are successfully using social media and online advertising options to reach out to.of these media offers opportunities to target specific segments based on programming or location. salons appealing to a business audience may run radio spots during morning drive time specifically targeted to a business audience. Enable SME¶s in the beauty salon sector to identify opportunities and turn their weaknesses to threats. Salons can seek to build relationships based on geography so they're connecting with those most likely to use their services. online advertising options allow salons to specifically target their messages to certain market segments by age. geography and areas of interest. . For instance. In addition. Reasons/Justification to go ahead with the Integrated marketing Communications: Suggest ways in which small business can turn around their operations and maximize profits even though their capital is low Illustrate the ability of small businesses to compete with larger businesses or market leaders. For example. build relationships with and generate business from online connections. a salon in a local community could advertise through a popular social networking site to people in their specific zip code area who have visited other sites related to personal grooming or beauty products.

heat hair treatments and facials. hair washing. and extended business hours. hair weaves. employees. Woman¶s World µs CSR initiatives are carefully aimed at creating long-term value and sustainability for their business and communities. These include. Convenience: offering clients a wide range of services in one setting. Conclusion Woman¶s World offers products that are mostly service-oriented. . All administrative matters are handled by the management who are responsible for formulating viable marketing strategies which are implemented with the co-operation of junior staff. partners. pedicures. Their corporate social responsibility (CSR) programs are designed to provide long-term benefits to customers. The need for organizations in both public and private sectors to behave in a socially responsible way is becoming a generalized requirement of society. and individuals in communities around the world. Woman¶s World is a passionate believer in Corporate Social Responsibility and the benefits it brings to companies. CSR Activities Every organization has a duty to its community. hair weaving/plaiting. However. a few goods are also sold such as hair oil/sprays. Reputation: reputation of the owner and other "beauticians" as providing superior personal service. In order to facilitate the effective delivery of these products to clients.Key to Success of Woman·s World The keys to success in their business are: Location: providing an easily accessible location for customers. Environment: providing an environment conducive to giving relaxing and professional service. the business relies on the abilities of its team of employees. nail polish and hair styling tools. manicures. stakeholders. consumers and society.

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