Questionnaire Customers

We are students of MBA studying in GLS NRIBM AHMEDABAD and carrying out a survey for our academic project to³Role of sales promotions in FMCG´. So please fill this questionnaire. Your identity would not be revealed and information will only be used for academic purpose.

Q1. Which brand of Soap / Detergent do you use? Detergent powder Nirma supper Wheel Surf Ariel Others Respondent

Bathing ±soaps Lux Hamam Lifebuoy Nirma Others Detergent?

Respondent

Q2. Do you always buy the same brand of Soap /

Particulars Respondent Yes No Q3. Which factors do you normally consider while purchasing a particular brand of Soap / Detergents? Bathing soap Factors Det.powder Fragrance Quality Company image Price Packaging Others Q4. Do you consider promotional schemes while purchasing a particular brand of Soap / Detergent? Particulars Respondent Yes No Q5. Which of the following promotional schemes you have come across so far? Promotional schemes Respondent Coupons price off Freebies scratch cards lucky draw Bundling extra qty. Q6. Which medium do you feel is suitable to promote the various promotional schemes? Source Respondent

M/M.A-2nd Year/Marketing/20-3-2010 -1- . If you get an attractive promotional offer in the product other than of your choice will you switch over? Particulars Yes No Q10.B. please specify? Particulars 3+1/Other Free Discount No idea No answer Respondent Respondent Q9.I.R. Give reason for the same? Particulars Cost+qty Quality Satisfaction Brand loyal More benefit/budget Season change No answer Respondent Respondent Q11. GLS N.B. If yes. Is there any existing scheme on the Soap / Detergent you are currently using? Particulars Yes No Q8. Give suggestions about futuristic promotional schemes.Role of sales promotions in FMCG sector Radio TV Newspaper Hoarding Others Q7.

B. Do you suggest customers to purchase a certain brand? Particular Respondent Yes No Q5. If Yes why? Particular High margin Quality Relationship No reason Respondent GLS N. Q1.A-2nd Year/Marketing/20-3-2010 -2- . Since how long are you in this business? Particulars 1-5 Years 5-10 Years More than 10 years Respondent Q2. Companies Respondent Nirma HUL P&G Godrej Others Q3.Role of sales promotions in FMCG sector Retailers We are students of MBA studying in GLS NRIBM AHMEDABAD and carrying out a survey for our academic project ³Role of sales promotions in FMCG´. Name the Soap / Detergent (Company) you stock for. So please fill this questionnaire.B.I. Your identity would not be revealed and information will only be used for academic purpose.M/M.R. (Rank from 1 to 6) Factors 1 2 3 4 5 6 Fragrance Quality Company Image Price Packaging Others Q4. Rank the following factors that customers look for in the purchase of Soap / Detergent.

A-2nd Year/Marketing/20-3-2010 -3- . Respondent P&G Promotions Respondent Extra Margin Extra Units Credit facility Gifts Promo. Do customers look for various schemes in the product? Particular Respondent Yes No Q7. Exp. Which Trade Promotions do various companies offer? HUL NIRMA Promotions Respondent Promotions Respondent Extra Margin Extra Margin Extra Units Extra Units Credit facility credit facility Gifts Gifts Promo. Exp.B.B.R. Q9 Give reasons for not stocking a particular brand.I. Exp. Exp. GLS N.Role of sales promotions in FMCG sector Q6. GODREJ Promotions Respondent Extra Margin Extra Units Credit facility Gifts Promo.M/M. If yes which schemes? Promotional Schemes Coupons Price Off Freebies Scratch Cards Lucky Draws Bundling Offer Extra Quantity Q8. Exp. Q10 Any Suggestions. promo. OTHERS Promotions Respondent Extra Margin Extra Units Credit facility Gifts Promo.

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