Live Project Title

³Consumer Buying Behaviortoward Shopping malls´

Submitted To ± Prof ± Sunitha Ratnakaram

Submitted By Raghvendra kumar patel Regs no ± 5117 Srisir Pratap Singh Regs no - 5141 Marketing- 2 Date- 20-11-2010

INDUSTRY PROFILE The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. Growth of Indian Retail According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney, India retail industry is the most promising emerging market for investment. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. In 2009, it rose to 12%. It is also expected to reach 22% by 2010. According to a report by Northbride Capita, the India retail industry is expected to grow to US$ 700 billion by 2010. By the same time, the organized sector will be 20% of the total market share. It can be mentioned here that, the share of organized sector in 2007 was 7.5% of the total retail market. Major Retailers in India
Pantaloon Tata Group

RPG Group Reliance

AV Birla Group

Introduction

Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well as a recreational means of shopping. However, competition between malls, congestion of markets and traditional shopping centers has led mall developers and management to consider alternative methods to build excitement with customers. This study examines the impact of growing congestion of shopping mall in urban areas on shopping conveniences and shopping behavior. Based on the survey of urban shoppers, the study analyzes the cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping. The results of the study reveal that ambiance of shopping malls, assortment of stores, sales promotions and comparative economic gains in the mall attract higher customer traffic to the malls. Shopping malls are an emerging trend in the global arena. The first thing that comesin our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products. According to historical evidences shopping malls came into existence in the middle ages, though it was not called so. The concept of departmental stores came up in the 19th century with the Industrial Revolution.Consumers wanted a better shopping experience and this demand gave rise to the emergence of shopping malls in India.

With that in mind. the consumer (Kioumarsi et al. customisation and one-toone marketing. monotonicity. It also tries to assess influences on the consumer from groups such as family.. with the customer playing the three distinct roles of user. the productive system is considered from its beginning at the production level. payer and buyer. Some specifications of the social functions are decisiveness. friends. sociology. . and society in general. reference groups. Marketing provides services in order to satisfy customers. Each method for vote counting is assumed as social function but if Arrow s possibility theorem is used for a social function. and where people do or do not buy a product. neutrality. homogeneity and weak and strong Pareto optimality.INTRODUCTION 2 CONSUMER BEHAVIOUR Consumer behaviour is the study of when. It attempts to understand the buyer decision making process. social anthropology and economics. A greater importance is also placed on consumer retention. No social choice function meets these requirements in an ordinal scale simultaneously. social welfare function is achieved. both individually and in groups. 2009). Customer behaviour study is based on consumer buying behaviour. to the end of the cycle. Social functions can be categorized into social choice and welfare functions. how. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. unanimity. It blends elements from psychology. why. customer relationship management. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. anonymity. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. personalisation.

. y To understand that now customers are relay feeling much comfortable buying at the shopping malls other than the retail stores. y To find out what all difficulties consumer are facing at the time of buying and after buying in shopping malls.Objective of study y To understand the how changes are coming in the mind of customer regarding shopping malls.

So that most of the Indian shopping malls looses their credibility and loyalty in domestic customers. . So the needs of the study are ± How can we stand out in a highly competitive market where consumers have so many choices? y y How we can provide best loyalty to our customer while earning a fair profit? How can we grow our business while retaining a core of the loyal customer? y Scope of study y This study will provide us data and information about Shopping malls and its competitive position in the market and this will also help us to analyze the market potential of shopping malls as per consumer needs.y To identify good & bad experiences regarding shopping malls. Today most of the Indian customers are attracted by the imported goods because of their high quality. y This study provides a full idea about shopping malls pattern and how customers are getting product from there. Need of the Study Understanding buying behavior pattern in shopping malls is not enough without understanding the composition and origin of the customer.

Joel Summary:. y With respect to actual population the sample size is too small.y HowMall owners could draw more people to their malls if they act upon customer feedback and the researchers¶ suggestions. Several of these so called 'mega-malls' have been constructed . In this study we felt that some consumers are not able to recollect their past experience regarding shopping mall. which might not cost much. There are many people don¶t know different between shopping mall and general store.´ By.haynes. This might be effect the final result Review ofLiterature ³Consumer shopping behavior in malls with large scale entertainment centers.The idea of adding a major entertainment center to a shopping mall has been gaining popularity over the past few years.Talpade. Salil. Limitations of study In today market there are lot of general store existing in the market and they are also giving a big challenge to shopping malls that¶s why we face many problem at the time of data collectionlike««««« y y y Consumers are not interested to give their opinion about shopping malls.

there has been very little academic research on mega-malls and the effects of entertainment centers in such malls on consumer behavior. However. and the extent of patronage at various stores and entertainment centers. the study analyzes the cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping. (1977) found that some consumers placed the greatest value on convenience and economic attributes including convenience to home. ³Growing Shopping Malls and Behavior of Urban Shoppers´ By-Rajagopal Summary:. Others. and the presence of services such as banks and restaurants. accessibility. Shopping malls attract buyers and sellers. variety of stores and merchandise.. Publications).Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. This study examines the impact of growing congestion of shopping mall in urban areas on shopping conveniences and shopping behavior.g. U. Stiller & Smith. Based on the survey of urban shoppers. Ballenger et al. with substantial square footage allocated to large-scale entertainment centers.I.. In terms of shopping center patronage. These studies have primarily focused upon defining the trading area of the mall. competition between malls. however emphasized recreational attributes including atmosphere. 1992) or by private research agencies which provide a fee-based information service (e. the consumer characteristics.L. and induce customers providing enough time to make choices as well as a recreational means of shopping. Most of the research conducted on this relatively recent phenomenon has been done by either mall developers in specific malls (e. congestion of markets and traditional shopping centers has led mall developers and management to consider alternative methods to build excitement with customers.g. However. fissionability. as mentioned earlier. The results of the .in various regions of the country.

brand. and shopping malls. name-conscious shoppers. For example.loyal shoppers.loyal shoppers. most studies assume that all consumers approach shopping with certain decision-making traits that combine to form a consumer's decision-making styles. and direct mailings that provide an abundance of information.study reveal that ambiance of shopping malls.Retailers and marketers often seek to learn how and why people shop. consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof. apathetic shoppers. ethical shoppers.making process is a complex phenomenon. The case let also delves into the growth of specialty malls and the challenges faced by shopping malls in India. With the changing shopping needs and aspirations. It looks into the reasons for the growth of shopping malls in India. The consumer decision. store. ³Shopping Malls: A New Shopping Experience´ Summary:. and the availability of multicomponent products and electronic purchasing capabilities have broadened the sphere for consumer choice and have complicated decision making. In the extant consumer behavior literature. convenience shoppers. much of it with mixed messages. increases in the number and variety of goods. assortment of stores. recreational shoppers. consumers are identified as economic shoppers. stores. ³Shopping Malls Facing Consumer Decision Making Style´ Summary:. sales promotions and comparative economic gains in the mall attract higher customer traffic to the malls. In addition. Consumers are besieged by advertising.The case let deals with the development of organized retailing in India in the form of shopping malls. price-oriented shoppers. Academicians and researchers have long been interested in identifying these underlying decision styles of shoppers. news articles. personalizing shoppers. . The purchase of goods or services includes a number of factors that could affect each decision. Decision making is more complex and even more important for consumers today than in the past.

problem-solving shoppers. John Deighton and Thomas Steenburgh Summary:. movie theaters and merry-go-rounds. New Jersey and Connecticut. restaurants. That said. these attractions are now becoming more popular than the retail stores. have installed wave-riding machines and offer laser tag. and they have begun turning vast and empty stores into community theaters and health clinics. temporary-tattoo parties and social clubs for children. however. quality shoppers. paintball and ice skating. food courts. Mall owners in New York. brand conscious shoppers and impulse shoppers. play areas and other thoroughfares are still welcoming visitors. ³Malls See Change in Consumer Behavior´ Summary:. New Jersey and Connecticut have declined. installing free or low-cost amenities like jogging routes. Parents need to entertain their children. many malls have donned the trappings of community centers. What effect does the opening of a new retail store have on direct channel sales in the retail trading area surrounding the store? Does the .In the recession. Mall owners have gone to great lengths to lure consumers in and keep them in. Mary Caravella. Sales in many mall stores in New York.Consider a retailer who operates both brick-and-mortar stores and direct channels such as direct mail catalogs and an Internet Web site.In the last ten years. teenagers need a hang out. ³Adding Bricks to Clicks:The Effects of Store Openings on Sales through Direct Channels´ By.Jill Avery. They have also organized concerts and karaoke contests. like their counterparts across the country. fashion shoppers. and adults meet in shopping malls to socialize indoors.

could mark the beginning of a trend for the nation's shopping centers.Andrea K. But some retail consultants said fewer hours aren't the reason shopping malls keep losing market share to the rest of the retail world ³Consumer behaviour and retailing decisions´ . The Chicago-based company is adding a few hours on weekend mornings and evenings in hopes of drawing more shoppers who say they want the added convenience.Some shopping malls are taking a cue from their big-box retail competitors by opening their doors earlier and leaving them unlocked a little bit later. however.existence of more opportunities for consumer contact with the brand increase the retailer's direct sales. where hours typically change only during the busy holiday shopping season. inter-channel competition erode the retailer's direct sales? Does consumer response to the retailer's brand evolve over time. or is the impact of the new store relatively discrete? Does the answer depend on whether consumers in the retail trading area have had the opportunity for previous experience with the brand's stores? ³Shopping day and night: Area malls extend hours to satisfy the schedules of early birds and night owls´ By. perhaps as consumers go through some process of trial-and-error learning about the relative merits of stores and direct channels. It's a departure. or does intra-brand. from the normally staid world of shopping malls.including several in the Baltimore area -. Many retail consultants believe General Growth Properties' decision last month to expand its hours at most of its more than 200 malls across the country -. Walker Summary:.

There are a few interesting and important dimensions associated with consumer behaviour and retail outlet selection. is it the huge variety attainability. effortless business. McDonald's found that a major chunk of its consumers decide to eat a few minutes before they make the purchase decisions and hence it is building small outlets in large supermarkets such as Wal-Mart and Home Depot. Ramesh Kumar Summary:.Marketers need in-depth knowledge about the various dimensions which link retailing and consumer behaviour. retail outlet second (ii) Retail outlet first. There are three fundamental patterns which a consumer can follow and they could be: (I) Brand first. active marketing and cleanliness .By.Decision making with regard to retail outlet selection is very similar to consumer decision-making on brands where the consumer goes through a process starting from identifying needs to post-purchase issues.S. There is research required to handle retail decisions in a competitive context. We have to visit various shopping . Research Methodology For finding out various details of our project we have to find the various factors which is making the shopping malls so attractive to the customer. brand second (iii) Brand and retail outlet simultaneously. We have to also find out the what is the impact of these malls on the small retail shops. service variety ambience.

Primary data Research Approach. price shopping environment.50 Primary Data-Questionnaire Primary data . Research problem-³Consumer Buying Behavior toward Shopping malls´ Data source. cleanliness.Survey Approach Research Methodology. super market Sample method-Random Sample method Sample Size. we also need to interview the customer and ask them about their choice and preferences like what are the thing they like about the shopping malls that includes (variety.malls and by observation method we have to find out the various factors which is making these malls so attractive to the customer. And for finding out the impact of these malls on the small retailers we need to interview some small retailer and know their opinion and position.Exploratory method Research Instruments-Questionnaire Sampling plan Sample collection. service. attainability) etc.Malls.

true experiments and randomized controlled studies.Primary data can also be retrospective. Retrospective primary data gathers information about past conditions or behaviors. It can be obtained through clinical trials. Exploratory method . This information can be analyzed by other experts who may decide to test the validity of the data by repeating the same experiments. Survey Approach We collected primary data through sample survey from the selected elements in malls and super markets.Interventional primary data may be gathered to see the effect of a new product or services.Primary data is the specific information collected by the person who is doing the research. According to their response we are able to recollect some more information regarding this study and survey. without incurring the cost or time required to select a random sample.Convenience sampling is used for this study Convenience sampling is used in exploratoryresearch where the researcher is interested in getting an inexpensive approximation of thetruth. the sample is selected because they are convenient. After fulfillingthe questionnaires we asked some verbal question also. So for this purpose we have used the most popular tool of primary data collection through direct communication with respondents. The tools we used are questionnaires. interventional and observational in nature. As the name implies.Observational studies gather primary data by means of case studies such as the work done by naturalists like Jane Good all on chimpanzees in the wild. case studies. This nonprobability method is often used during preliminary research efforts to get a gross estimateof the results.

data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. pattern of the selling. employee behavior) of shopping malls. Sample MethodRandom Sample method- A random sample is one chosen by a method involving an unpredictable component. Exploratory research helps determine the best research design. The sample usually is not a representative of the population from which it was drawn² this random variation in the results is known as sampling error. What we had done their wesimplyapproach the people who came out from shopping mall. parking facilities. exploratory research often concludes that a perceived problem does not actually exist.Exploratory research is a type of research conducted for a problem that has not been clearly defined. without involving any real population. Random sampling can also refer to taking a number of independent observations from the same probability distribution. Sample collection For collecting the sample we had visited many shopping malls and super market. . Questionnaire Under the Questionnaire we have 16 Question and each Question related to different-different factor(purchasing or buying at the shopping malls. rang and product price. Given its fundamental nature. offer.

is one in which every individual. . group or strata within the population. y Stratified sampling involves selecting independent samples from a number of subpopulations. Simple random samples are self-weighting. a sample of telephone calls may be collected by first taking a collection of telephone lines and collecting all the calls on the sampled lines. (Here I have chosen simple random sample method for collecting the data) Sample Size We have collected 50 samples from the population of different. Great gains in efficiency are sometimes possible from judicious stratification. For example. also known as an EPSEM (Equal Probability of Selection Method) sample. in the population of interest has an equal opportunity of being selected for the sample. y A self-weighting sample.y A simple random sample is selected so that all samples of the same size have an equal chance of being selected from the population. y Cluster sampling involves selecting the sample units in groups.different area of Hyderabad and from our friend. The analysis of cluster samples must take into account the intra-cluster correlation which reflects the fact that units in the same cluster are likely to be more similar than two units picked at random. or object.

DATA ANALYSIS AND INTERPRETATION Table 1 showing customers liking towards the concept of shopping malls .

Respondents All products are available 28 under one roof Saves money on 03 % of respondent 56 06 transportations Card money can be 01 02 accepted Use of vouchers Discounts and offers Graph 1: 02 16 04 32 % 0f respondent 2 6 4 All products are available under one roof people like to purchase in Saves money on transportations Interpretation.The above chart shows that the 84% of shopping malls. Card money can be accepted Use of vouchers 56 Analysis: .

Interpretation: Table 2 showing doescustomerlike the environment in shopping malls . 4% said use of vouchers and 2% respondents said card money can be accepted. 32% says due to discounts and offers. 6% respondent said saves money on transportation.The above graph shows that 56% of respondents like the concept of shopping mall because all the products are available under one roof.

Respondents Attractive Infrastructure Air conditioning Rolling steps Entertainment 25 04 10 11 % 50 08 20 22 Graph 2 % 0f respondent 22 Attractive Infrastructure Air conditioning 50 Rolling steps 20 Entertainment 8 Analysis: .

22% respondent said entertainment.The above graph shows that the 50% of respondent like the environment of shopping mall due to attractive infrastructure. 20% said rolling steps and 8% of respondents said Air conditioning. Interpretation - .

Table 3 showing often do customers visit malls Respondents 15 days once Monthly Once in2 month Quarterly Graph 3 10 19 15 6 20 38 30 12 % % 0f respondent 12 20 15 days once Monthly 30 Once in 2 months Quarterly 38 .

38% respondent visit monthly. 30% of respondent visit once in 2 months and 12% of respondent said Quarterly. Interpretation - .Analysis: The above graph shows that the 20% of respondents visit malls 15 days once.

Table 4 showing the influencerto purchase products in mall RESPONDENTS Friends Family Media Graph 4 32 09 09 % 64 18 18 % 0f respondent 18 Friends family 18 64 Media .

Analysis: The above Graph shows that the 64% of respondents are influenced by Friends. Interpretation - . 18% are influenced by Family and 18% are influenced through mediafor purchasing product in malls.

Table 5 showing purchasing power of customers (In Rs) 0-500 500-1000 1000-2000 2000 and above Graph 5 Respondents 01 07 25 17 % 02 14 50 34 % 0f respondent 2 14 34 0-500 500-1000 1000-2000 2000 and above 50 .

50% said 1000-2000 and 34% of respondent said 2000 and above. Interpretation± . 14% said 500-1000.Analysis: The above graph shows that the 2% of respondent¶s purchasing power is 0-500.

Table 6 showingparameters affects customers buying decision Quality Price Easy availability Varieties Graph 6 Respondents 27 10 05 08 % 54 20 10 16 % 0f respondent 16 Quality 10 54 Price Easy Availibility Varieties 20 .

Analysis: The above data shows that the 58% peoples are satisfied with the Interpretation - .

Table 7 showing whether customers are brand conscious product range and product price at shopping mall Respondent 39 11 % of respondent 78 22 Yes No Graph 7 % of Respondent 22 Yes No 78 .

Analysis: The above chart shows that the 30% peoples. Interpretation . they like to buy the product at offer time only.

Table 8 showing whether customers are in favor of liberalization for easy availability of imported goods Yes No Respondent 39 11 % of respondent 78 22 Graph 8 % of respondent 22 yes No 78 .

Analysis: The above chart shows that the 82% peoples are satisfied with the facilities of shopping mall. Interpretation± .

Table 9 showing the customersrating the product quality in shopping malls out of 10. 1 Respondents Percentage Graph 9 2 3 02 04 4 04 08 5 01 02 6 12 24 7 13 26 8 15 30 9 03 06 10 Respondent 4 1 2 3 4 8 .

Analysis: The above chart shows that the 48% peoples face such problem and 52% people . Interpretation± . they don¶t face any problem on the payment counter.

Table 10 showing customer feeling towards product arrangements is good in shopping malls Respondent Yes No Graph 10 47 3 % of respondent 94 06 % of respondents 6 Yes No 94 .

Interpretation± .Analysis: The above chart shows that the 52% people are satisfied and 48% are not satisfied with their parking facilities.

Table 11 showing the customer satisfaction towards the range and product price Respondents Satisfied Highly satisfied Unsatisfied Highly unsatisfied Graph 11 29 13 08 00 percentage 58 26 16 00 % of respondent 0 16 Satisfied Highly satisfied Unsatisfied 26 58 Highly unsatisfied .

here 13 peoples are rating 8 out of 10 for the parking facilities in sopping mall.Analysis: The above chart and data shows the rate of parking facilities in out of 10. Interpretation ± .

Table 12showing whether customer like purchasing product at offer time / sales period only. Respondent Yes No Graph 12 30 20 % of respondent 60 40 % of respondent 40 Yes No 60 .

The above chart and data shows the rate of employee behavior in out of 10.Analysis: Interpretation . here 14 peoples are rating 8 out of 10 for the employee behavior in shopping mall. .

Table 13 showing whether customers have encounter any problem Respondent Yes No 19 31 % of respondent 38 62 Graph 13 % of respondent 38 Yes No 62 .

Analysis: Interpretation±The above chart shows that the 90% people feel good with the product arrangement in shopping mall. .

Table 14 showing the type of problem customersfaced. Respondents Billing Quality Improper information Others 11 00 04 04 % 22 00 8 8 Graph 14 % of respondent 8 Building Quality 22 8 0 .

Analysis: The above chart and data shows the rate of product quality in out of 10. here 13 peoples are rating 8 out of 10 for the product quality in shopping mall Interpretation± .

Respondent Yes No 06 13 % of Respondent 12 26 Graph 15 % of respondent 12 Yes No 26 .Table 15 showing whether customers have complained to the department Manager or storekeeper.

Analysis: The above chart shows that 68% people want to be a shopping mall in good location. Interpretation - .

Table 16 showing whether customers got the solution Yes No Respondents 03 16 % of Respondent 6 32 Graph 16 % of respondent 6 Yes No 32 .

Interpretation: .Analysis: The above data shows that the 60% peoples like to buy the daily product at shopping mall.

Table 17 showing customer rating the employee behavior in shopping malls. 1 Respondents % Graph 17 2 01 2 3 4 02 4 5 05 10 6 12 24 7 16 32 8 10 20 9 04 08 10 .

Analysis: Interpretation: .

1 Respondents 01 % 02 Graph 18: 2 01 02 3 02 04 4 03 06 5 08 16 6 03 06 7 11 22 8 12 24 9 16 12 10 02 04 .Table 18 showing customers rating towards the parking facilities at shopping malls out of 10.

Analysis: Interpretation: .

Table 19 showing whether customers like to continue shopping at malls in future.

Yes No

Respondent 49 01

% of Respondent 98 02

Graph 19

% of respondent
2

Yes No

98

Analysis:

Interpretation:

Table 20 showing customers overall shopping experience. Satisfied Highly satisfied Not satisfied Respondents 36 14 00 % 72 28 00

Graph 20

% of respondent
0

28 Satisfied Highly satisfied Not satisfied 72

Analysis: Interpretation: .

FINDINGS .

y We also observe that consumers are happy with selling pattern of shopping malls. And consumers are feel that there many type of differences between shopping malls & general store. y It is also observe that most of people happy with shopping malls facilities (payment system. .Findings y It has been observe here most of the people like to buy at shopping malls and their percentage of visiting to shopping malls is also high means peoples are ready to accept shopping malls pattern. parking facilities) and customers are also happy with employee behavior at shopping malls. y We also observe that shopping malls are catching more number of customer rather than general stores that¶s why small shop keeper are not happy with shopping malls and super market. y Consumers are very much satisfied with rang and price of product and they are not buying goods at offer time only they use to buy regular basis.

SUGGESTIONS .

which addresses the needs of small retailers. the Government should also abandon the moves to permit FDI in retailtrade through the back door. Any retail outlet with floor area over an appropriate minimum floor area should require prior license from local authorities (city corporations or municipalities).Suggestions: Small retailers need protection and policy support in order to compete with organized Retail what is required is a more comprehensive policy. Corporate entities should not be allowed to operate retail outlets below the specified minimum floor area y . y In addition. y At the shopping malls there should be some improvement in parking facility because most of the customers are facing big problem with parking. especially in terms of access to institutional credit and knows how to upgrade their businesses. y A system of licensing should be introduced for organized retail. as in the case of the joint venture between Wal-Mart andBharti whereby the former proposes to operate in the cash-and-carry segment while thelatter in the front-end.

CONCLUSION .

small towns and a large section of middle class. y y y y y y Better environment and improved customer service. Availability of parking space for their car Scope of employment at local area for various segments.Conclusion After looking at the above data we have come to a conclusion that presently there is a trend of considerable increase of shopping malls in all the metro cities. . grocery to electronics is available under one roof. Ample scope of promoting sales and enhance brand image. upper middle class people are coming for shopping because of the following reasons: y Customer¶s convenience for shopping Items from food to clothing. Competitive price with seasonal discount various gift scheme. Various options to the customer for choosing brand and variety.

BIBLIOGRAPHY .

com/catalyst/2004/01/08/stories/2004010800090300.Bibliography http://www.repec.aspx?docid=314786 http://www.amazon.highbeam.html http://www.com/doc/1G1-159775582.com/topic/shopping-mall http://www.bnet.org/p/ega/wpaper/200805.thehindubusinessline.htm .answers.html http://www.com/abstract.malls.html http://ideas.highbeam.com/news/2009/07/14/malls-see-change-in-consumer-behavior/ http://jobfunctions.com/gp/richpub/syltguides/fullview/R25NB8OBISEFAF http://www.com/doc/1G1-19781285.

ANNEXURE .

QUESTIONNAIRE Q -1 Do you like purchasing or buying at the shopping malls? a) Yes b) No Q-2How many time you visiting at shopping malls in a month? a) 2 time b) 4 time c) 6time d)10 time e) ______ Q-3 Do you like the pattern of the selling product at shopping malls? a) Yes b) No Q-4 Do you feel any type of differences between shopping malls & general store? a) Yes b) No Q-5 Did you get confuse at the time of product searching in malls? a) Yes b) No Q-6 How much you satisfy with their rang and product price? a) Satisfy b) highly satisfy c) unsatisfied d) highly unsatisfied Q-7Do you like purchasing product at the offer time only? a) Yes b) No Q-8 Are you satisfy with shopping malls facilities? a) Yes b) No Q-9 Do you face any problem at the payment counter? a) Yes b) No .

Q-10 Are you satisfy with their parking facilities? a) Yes b) No Q-11 How much will you rate the parking facilities at shopping malls out of 10? 1 2 3 4 5 6 7 8 9 10 Q-12 How much you rate the employee behavior in shopping malls out of 10? 1 2 3 4 5 6 7 8 9 10 Q-13 Do you feel the product Arrangements is good in shopping malls? a) Yes b)No Q-14 How much you will rate the product quality in shopping malls out of 10? 1 2 3 4 5 6 7 8 9 10 Q-15Are you always finding shopping malls which is located at the good location? a) Yesb)No Q-16 Did you purchase every daily use product from shopping malls only? a) Yes b)No .

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