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Inspiring creative minds

Fall 2021
Dear reader,

We hope you will find our new Fall 2021 titles interesting and
inspiring, enjoy reading!

For more information on our Fall 2021 titles, please browse through
our catalog or go to for a comprehensive

As always, if you have a good idea for a new project, do not hesitate
to contact us. We would love to hear from you!

The BIS Publishers team,

Bionda Dias

Cover image taken from

Great Leaders Mix and Match, p. 10

4 NEW TITLES FALL 2021 18 The Umami Strategy

Stand Out by Mixing Business With Experience Design
6 Influence
Powerful Communications, Positive Change 18 Rethinking Users
The Design Guide to User Ecosystem Thinking
7 Design Innovation and Integration
18 Happy Is Up, Sad Is Down
8 Intercultural Design Basics 65 Metaphors for Design
Advancing Cultural and Social Awareness Through Design
18 Design. Think. Make. Break. Repeat.
9 Design Things That Make Sense Revised Edition
Tech. Innovator’s Guide
19 How to Create Better Ideas
10 Great Leaders Mix and Match Connecting the Left and Right Brain in the Design Process
Get Ready for the Future with the IdeaDJ Strategy
19 Made in China, Designed in California, Criticised in Europe
11 My Icon Library Design Manifesto
Build & Expand Your Own Visual Vocabulary
19 Beyond Design
12 Brand Vision Cards Making Socially Relevant Projects Successful
Brand Building Tool for Visionary and Strategic Thinking
19 Beyond Design, the Game of Social Solutions
13 Offline Matters Cards: Truth or Dare?
A Tool for Less-Digital Creativity 20 Offline Matters
A Less-Digital Guide to Creative Work
14 Creative Thinker’s Rethink Book
52 Exercises to Train Your Ability to See Connections Others Don’t 20 A Spectator Is an Artist too
How We Look At Art, How We Behave Around Art
15 Drag Queen Memory Game
20 This is a Good Guide – for a Sustainable Lifestyle
Revised and Paperback Edition

20 Creative Block
Over 100 Tasks to Get Your Head Into a Creative Space

21 Imagine Me
Visualising Your Identity

21 Bullshit Bingo
The 1-Player Party Game

26 HIGHLIGHTED Creative Business


29 Creative Business
32 Design
35 Architecture
35 Gift Books
38 Postcards
39 Games

42 Contact

44 Index
New Titles Fall 2021
Image taken from My Icon Library
ISBN 978 90 6369 605 4
$ 24.99 - August 2021
4 5

Influence Design Innovation and Integration

Powerful Communications, Positive Change

When you want to change the world, how do you bring the world on board? Influence will Info Design Innovation and Integration is more than a toolkit, it is a guidebook for the industry Info
improve the communications skills of changemakers, disruptors, and entrepreneurs to leaders of today and tomorrow. It provides a holistic understanding of the approaches,
increase their effectiveness and impact. It breaks down the essential skills needed and October 2021 practices, and tools required to go beyond creative ideas and to integrate design strategically August 2021
Paperback Paperback with Flaps
provides guidance and tools to learn, practice, and excel. It is your go-to communications 224 pages
within an organization. 240 pages
coach. 8⅜ x 5¾ in 10¾ x 7½ in
$ 24.99 Novel solutions are required to meet complex problems, however, understanding how to make $ 45.00
Influence brings together what you need to know to get your message out there. Practical ISBN 978 90 6369 611 5 these solutions a reality is rarely addressed nor readily understood. This book expands upon ISBN 978 90 6369 603 0
ISBN 978-90-63696-03-0
exercises and games will strengthen your confidence in the skills you learn. This is all existing design toolkits by providing a deeper understanding of the principles and practices of
ISBN 978-90-63696-11-5

supported by stories from leaders who have ‘been there’ and improved their communications methods and aligning tools. The aim is not only equipping the reader with a list of design tools
to great effect, as well as pro tips from renowned communications experts. but for them to apply and adapt them to best suit their needs and context.
9 789063 696115 9 789063 696030

The book guides you on a journey to first understand what you can gain, then set your game A number of diverse company case studies are used throughout the book to explain the use
plan. You do this before learning the essential communications skills needed and how to of individual tools and describe the more complex process of design integration, highlighting
master them with confidence. Discover how to find your purpose, brand yourself as a leader, common pitfalls, and opportunities. Structured into two key parts, i) Design Innovation
write with authority, speak powerfully, own every media interview, unleash the power of and ii) Design Integration, the reader can quickly and easily resource a tool, gain a deeper

storytelling, and more. understanding of the theory of Design Innovation, or develop a design intervention within their
own organization.

//////////////// D e s i g n I n n o v at i o n & I n t e g rat i o n EVERY OFFICE HAS A RAT!


Start at the beginning or at the end or even in the middle. DOCUMENT EVERYTHING!
No light bulbs, No post-it note activities, No answers - just more questions EXPENSIVE BUT WORTH IT




240 DO!






We all have a personal brand, but some of us just are not in

control of it. So let’s take back control, because your brand
is your secret super power. It's the core identity that will be X

brought to life in all your communications. It's distinctly you. DO!

It's like Superman wearing his underpants on the outside, kinda... In a fast paced and competitive professional world, how can One of my early PR clients was a leading branding agency — DO!
To ensure you are progressing with purpose, here we follow
//////////////////////////// coming up you stand out from the crowd? What will make you shine above named the most creative company in the world. It was my job to HOW ELSE WILL YOU KNOW

the simple steps required to build and grow your brand, we other candidates for a job, take your team to new heights or tell the story of why they were the best and as I immersed myself
establish your focus for thought leadership and we identify ways / BRAND BUILDING / the why, how and what of establishing and building your brand help your enterprise find its voice? Personal branding helps in their work, I learned more about the subtlety and power of the DO NOT !
to connect your personal and business brands. Have I said / THOUGHT LEADERSHIP / finding space for you to dominate with your ideas steer your career success and establishes you as a leader, correct brand development; how the right strapline can help you WHAT'S THE PURPOSE OF THIS TOOL?

'brand' enough yet? / PERSONAL + BUSINESS / connecting the two brands for greater mutual impact allowing you to make a greater positive impact in the world. leapfrog your competitors, but how a single errant tweet could
And yet how many of us have stopped to ask ourselves, ‘What take it all away.
is my personal brand?’ � �
In my work now specialising in communications for positive
When I was a younger, aspiring PR consultant looking for my next social and environmental change, I frequently see where
promotion, my manager would advise me to identify my personal personal brands can take both organisations and individuals.
brand, so that I would become respected by my peers, sought And whilst ‘branding’ may seem to some people focused on

after by our clients and ultimately so the company leadership was positive impact as a ‘nice to do’, I hope this article gives some Little is known about the lasting effects of design thinking inside organisations as current focus
left with no doubt that I deserved to take the next step. It was sense of how important this topic is and how to apply it. I hope remains on the principles and practices of its methods. Part 1 of this book provides an easily
accessible overview of the design innovation process, along with a wide range of methods and tools
a useful process to stop and think ‘what do I want to be known it finds its way to many aspiring changemakers, and that many that can be applied across different contexts. Design innovation is the creation of novel solutions
for, and what am I missing?’, and it’s now something I stop to ask more of us who are passionate about change, get serious about – this could include a product, service, business model or any other output emerging from design.

Design innovation as a process considers the:
myself regularly, to ensure my brand is up to date and reflects branding.
�� organisation
where I want to be, professionally. �� customer
�� wider social and industry context.

This process is supported by a set of tools, and this book provides activities to help the reader better
understand the purpose and underlying theory for each tool. We don’t just cover how to use these
tools, but also why these tools should be used in the first place. The book is designed as a learning
resource, with the first chapter scaffolding the reader’s understanding of the theory and evolution of

So, what is a ‘personal brand’? design innovation. Each element of a design innovation process is then detailed, along with some
examples of corresponding tools. Each tool is explained with
�� a small theoretical background
When I ask people to tell me what they think a ‘brand’ is, the �� its placement in the overall process
�� step-by-step instructions for use.
common answers include ‘a recognisable logo’ or ‘a clear offer’,
and there’s some truth in that simple take, so let’s start there. And A ready-to-use template for reproduction under the creative commons licence can be found at the
Design as a discipline is historically defined as the process of planning and creating back of this book.
let’s take Nike, Innocent and Virgin as three examples.

ideas and implementing these ideas to improve the artificial environment. Our
landscape is constantly changing due to technology trends and advancements, Design integration is the long-term adoption of design innovation within an organisation. This
For each, we have an immediate association with what they do customer demands and global competition. Of course, adapting to these changes part of the book introduces the reader to the principles of design leadership, thinking styles STRATEGIC VISION DIRECTIVE(S) FACILITIES CULTURAL CAPITAL

requires new approaches and disciplines to emerge. This book presents our current and innovation, the organisational conditions required for design, and the general structure of
and how we feel about them. Nike is very clearly a sporting goods
knowledge surrounding design’s value to business, which has been shaped by our design interventions. With this knowledge, the reader can strategically lead and apply design in a 1. STRATEGIC VISION Why is the organisation’s vision How can the organisation’s vision How can the organisation’s vision How can the organisation’s vision
manufacturer, but the brand offers a lifestyle association; a tribe

engagements with industry and the research discoveries of recent decades. It outlines workplace. Design leaders seeking to undertake design integration within their organisations are what it is? How can this vision be used to inform the directive(s) be reflected in the spaces and be communicated to its people?
better align to stakeholder needs? given to staff? resources it provides?
You hear a lot about content, but how can you evidence the au-
that makes us feel like an athlete when we lace up those trainers. the new thinking required in a design process to address current and future challenges, provided with a process to follow, and with tips to overcome the potential challenges they might The overall vision and value proposition of an
highlighting adaptations and challenging the current design thinking process. To face. Different thinking styles are examined to demonstrate outcomes from the different approaches organisation—describing the organisation’s strategic direction, it’s
Innocent provides healthy drinks and we accept their sometimes thority of your brand and position yourself as a thought leader do this, we explore how decisions are actioned in organisations implementing such to innovation and how they can be applied to elevate an organisation’s competitive position our
appetite for change or innovation, and its risk aversion.

if you don’t produce content. Writing blogs and articles about

higher price point as we associate them with a trusted quality and processes. organisational conditions required for design integration are detailed and e so the reader can easily • Does the organisation have a vision (aim/mission) for the future?
• Does the organisation have appetite for change or innovation?

identify design’s relationship to the strategic aspects of an organisation. Checklists and bullet points
issues related to our work shows we have ideas and are indus-
a playful identity that reflects our vision of ourselves. And whilst Design thinking has been adopted as a tool for innovation in a range of organisations. allow for quick reference to key learnings for each section. Part 2 is written to serve as a reference

Virgin offers everything from flights to broadband and banking, trious. Sharing tools and resources makes it clear we are skilled But treating design a checklist (where the practitioner works through a series tools for design leaders seeking to integrate design into their business practices. This part of the book
in a process) will not lead to the implementation of innovative outcomes or strategic is unique in providing insights on implementing design innovation within organisations, including:
their brand stands for none of these - it offers us a mark ofand a able. It might be a simple blog on a professional lesson you 2
change within an organisation. There is a need for more explicit guidance in the form �� receiving the support of upper management

fresh, exciting take on established consumer services. Through learnt from an event you attended, or it might be a more provoc- of learning resources, as well as approaches that support organisations in applying STRATEGIC
�� developing strong leadership skills OPERATIONAL 3. DIRECTIVE(S) How can the organisation leverage Why are the organisation’s current How can the organisation leverage How can the organisation’s
all these brands, one of the most powerful ideas behind eachative is or personal take on a topical issue, posted to tie in with an and implementing design innovation. This is the first book to provide both a theoretical �� empowering staff with the appropriate skills and the mentality to embrace a culture of its directives to exemplify its vision? directive(s) given? Are there its directive(s) to improve its directive(s) be used to shape its
and practical understanding of design innovation and design integration. STRATEGIC VISION innovation. DIRECTIVE(S) FACILITIES CULTURAL CAPITAL The organisation’s directives which denote that the organisation’s mechanisms ensuring these environment? cultural capital?
the promise of consistency - we know what we will get. established diary date. people are accountable in demonstrating and practicing design. Are: directive(s) are followed?
The overall vision and value proposition of an The organisation’s directives which denote that the The organisation’s facilities, referring to the extent to The capacity of the organisation’s people in practicing
• The organisation’s people held accountable in practicing design?
organisation—describing the organisation’s strategic organisation’s people are accountable in which it supports emerging design initiatives (with a design—i.e. their knowledge of how to practice design and
It may help to develop a simple personal marketing planner- laying
None of our associations with these brands is by chance, but is the DIFFICULT: Good copy should be easy to read, easy to under- direction, it’s appetite for change or innovation, and demonstrating and practicing design. focus on the physical environment and resources). their understanding of the value it offers. • There key performance indicators which detail design practice?
10 its risk aversion. • There roles in the organisation which reflect design practice?
out the key dates related to your brand. This could include events
result of vast investments in visual, written and experiential brand stand and easy to act on. Keep it tight and bright. 4 4 �
opportunities. And whilst we might not have these budget as indi- you’re attending, speaking opps, dates you want to post blogs... Does the organisation have a vision for the Are the organisation’s people held Is design given a space within the Do the organisation’s people know how to

future (an aim or mission)? accountable in practicing design? organisation? practice design?
viduals, we must play the same game. Are we a tribal leader like then fill the gaps. Remember that beyond places like LinkedIn, DENSE: If your reader runs into a thick wall of text they’ll be 4
Does the organisation have appetite for Are there key performance indicators which Are the required resources for design Do the organisation’s people understand the
Nike, a trusted and likeable Innocent or do we stand for entrepre-there’s a load of great platforms to share your ideas like Medium, knocked unconscious. Break it up with formatting and headings, change or innovation? detail design practice? provided? value design offers?

5. FACILITIES How can the organisation use its How can the organisation better Why are the organisation’s facilties How can the organisation’s
neurship and enterprise rather than a single product, like Virgin?Vice, and many more specifically related to your trade and indus- and use subtle transitions to guide them along. Are there roles in the organisation which reflect
design practice? vision to inform the design of its equip its people (through the way they are? How can they be environment best serve its people?
spaces and the resources it resources and spaces) to follow the improved?


The organisation’s facilities, referring to the extent to which it supports
try. Whatever content you produce just make sure it is related to provides? directive(s) given?
Now let’s look at some individuals with strong personal brand your— brand promise, in your tone, accessible and shareable. And DEAD: Persuasive writing is lively and a joy to read, so have con- emerging design initiatives (with a focus on the physical environment
and resources).

Mark Zuckerberg, Elon Musk and, yes, even Donald Trump. always ask yourself before crafting content, ‘what do I want peo- viction and keep it active to keep them interested. Spot the pas- • Is design given a space within the organisation?
• Are the required resources for design provided?
sive by asking ‘Can I add ‘by zombies’ after this?’
ple to do when they read this?’, whether it’s buying your services
Each also offers a specific promise of services / actions, and a
or simply acting more socially responsible. DULL: Try selling the prospect, not the product - get across the
personality - whether we like them or really really hate them — 6
brought to life through their public image and communications opportunity for the reader and make them feel powerful. The tone
should be human, relatable and popping with passion. 7. CULTURAL CAPITAL How can the organisation’s cultural How can the organisation’s people How can the organisation’s cultural Why is the organisation’s cultural
capital help to frame its vision? be supported to follow the capital inform the design of its capital in its current state and

“IF YOU WAIT FOR DJARGON: (Yes, a silent ‘D’…) Write like a human (how they really
The capacity of the organisation’s people in practicing design—i.e.
their knowledge of how to practice design and their understanding of
the value it offers.
directive(s) given? spaces and the acquisition of
composition? Does it reflect the
organisation’s needs?

speak), not an institution, if you want to be heard and to engage.
• Does the organisation have a vision for the future?

• Does the organisation have appetite for change or innovation?
DUMBASS: Grammar is essentially the difference between know-
YOU’RE NOT A WRITER, ing your shit and knowing you’re shit. So avoid the dumbass mis-
takes - ensure consistency of style and triple check for errors. 8
YOU’RE A WAITER” DEFECTIVE: You must know who your audience is and where

– DAN POYNTER they will read the copy before you write.

• The book is written by

• The subject matter is in rapidly designers for non-designers,
Author Related increasing demand from surge in Authors Related providing custom-designed templates
purpose-led business and entrepreneur to guide the practical application of
Adam Stones is an award-winning writer and communications
strategist working exclusively with people and brands making a
23 Innovations focuses Dr Straker, Professor Wrigley and Dr Nusem form the Design Strategic Design,
each tool
in Digital Innovation research group at the University of Sydney, Australia. page 33
positive impact. After several years in UK national media, he worked Communication, They research the value that design holds to business.
for two of London’s leading communications agencies: Burson page 29 • Practical exercises and summary • A ready-to-use blank template for
Cohn & Wolfe and Forster Communications. In 2016, he moved to Dr Karla Straker is an experienced researcher and lecturer. She is
Amsterdam and established his own purpose-focused enterprise,
sections make it a perfect learning reproduction under the Creative
the Program Director of the university-wide major in Design.
A’DAM Communications. companion Commons licence can be found at the
Pitching Ideas, Dr Cara Wrigley is Professor Design Innovation, residing within the This is Service
page 31 Design Thinking, back of the book
• Author has won awards for both School of Architecture, Design and Planning.
page 30
journalism and PR Dr Erez Nusem is a Lecturer and Program Director of the Master in • Designed as a
Design at the School of Architecture, Design and Planning.
learning resource

6 7

Intercultural Design Basics Design Things That Make Sense

Advancing Cultural and Social Awareness Through Design Tech. Innovator’s Guide

Intercultural Design Basics is an intercultural and innovative approach to design education. A Info This book is the first and complete guide to designing technology-based products and Info
unique companion app ensures relevance for a young technology-minded target group. services. It answers questions like: Why do some products become a success while others
October 2021 August 2021
Paperback with Flaps
fail? Why do some products create value while others destroy it? Why is there so much Paperback with flaps
The book gives intercultural insights when discussing the basic principles of design, 256 pages technology-push and so little thinking from the outside-in? 176 pages
typography, and color theory. It incorporates contrasting ideas on design and various design 8½ x 7 in 6¾ x 6¾ in
teaching methods. Creative voices of well-known and not yet discovered designers from $ 45.00 Technology unlocks new capabilities that nobody asked for, but applied correctly can create $ 19.99
ISBN 978 90 6369 604 7 ISBN 978 90 6369 614 6
Africa, Latin America, and Southeast Asia will help expand your horizons. ISBN 978-90-63696-04-7
value for users. This sounds easier than it is; designing successful tech products and services ISBN 978-90-636-9614-6
requires a unique approach. Through case studies, practical insights, examples, tips, and
Through examples of intercultural design workshops, it inspires collaboration with tools, readers will learn how to adopt a user-centered mindset and apply technologies in a
international teams. Practical methods used in these international perspectives encourage the meaningful way.
development of cultural and social awareness and inspire different design styles to help you 9 789063 696047 9 789063 696146
perceive cultural diversity. The book contains over 50 design strategies to design strong benefits and minimize the
resistance people might have against new technologies. It is for innovators who want to do
An app is also created to work hand in hand with Intercultural Design Basics. The pair make the better and design products and services that make sense.
theoretical background of the book visually and auditorily intriguing and engaging by using AR,
animations, games, and videos.
a clean interface and no need to program an-

B11 Simplicity R12
ything. It programs itself based on your living
pattern and helps you to save energy, and No buttons. No need to program. It learns what
therefore costs, in the simplest way possible. temperature you like and builds a schedule around yours.

You can manually overrule the program anytime by turning
the ring and changing the temperature. The design builds on the iconic
design of the T86 Round, a popular
The design strategies reduce anxiety (#3), in- Honeywell thermostat launched
form (#5), personalization (#13) and anytime in 1953. It makes people forget
about the technology inside; they
26 | 1.8 SIGNS IN CONTEXT OF SOCIAL DESIGN | 27 anywhere (#17) add value, but are not core to B13 intuitively understand that it is easy

Nest the positioning of the value proposition. One Cost to use.

other design strategy strongly contributed to savings

1 Please describe your educational background, including your studies,
work/study, and travel. 
I was born in Israel and grew up in a crisis-torn region there, and Thermostat
Nest’s success: Familiar design, #12 in the Re-
duce resistance part of this book.
It discovers patterns in your
habits and programs itself to
“I don’t see your focus should be on:
fit your lifestyle. And if you’re
the value...”
experienced several wars in my youth, such as the Six-day War
when I was ten years old. On the other hand, I was brought up in The Nest Learning Thermostat is an example Nest chose a design that people knew: it looks
away, it turns itself down. Users
save up to 12% on heating bills
a household where it was very normal to fix things, as my father of a value proposition that integrates multiple
design strategies. Two of them have a key role
like a hugely popular Honeywell thermostat
and 15% on cooling bills. In
under two years, it can pay for
anywhere If your
worked in construction. I was taught by my parents to make the
launched in 1953, the T86 Round. It’s a beau- itself. It helps family members
in the thermostat’s positioning: cost savings
world a better place. After I was in the military for 4 years, I trav-
tiful big round object on your wall that you
38 | 2. GRUNDELEMENTE UND GRUNDFORMEN | 39 to save even more. Change the
eled in the United States for a year. It was there that I discovered Control from anywhere
temperature to save energy,
and simplicity. simply turn left or right to change the tem-
with the Nest app:

photography and its importance for me. I started to study Visual and you’ll be rewarded with a
change your settings
perature. This iconic design subconsciously
Communications in my twenties and graduated with a BFA when Yossi Lemel Leaf. The Leaf learns how to
The foundations of design are shaped by or adjust the heating.
help you save, so it appears
↗ the psychology of perception and/or Gestalt psychology and Gestalt laws I was 26. I worked in several agencies before establishing my own Studied at Bezalel Academy of Arts and When Nest launched in 2011, most thermos- communicated to consumers that the Nest at different temperatures for The most compelling value propositions a collection of 27 benefts to help businesses
tats were ugly white plastic boxes with black
“I don’t get it.”
agency in 2001. My political poster art developed parallel to that, Design, Jerusalem, Israel different families.
↗ the neurosciences.
as well as my comprehensive worldwide teaching. Currently Senior Lecturer at Holon Institute Learning Thermostat, although packed with communicate a single promise. provide consumers with the desired value.
and white screens and lots of buttons hidden new technology, was as simple to use as the The easiest-to-use solution, the highest These benefits are the results of an extensive
The Gestalt laws were formulated in the 19th century by German Gestalt psy- of Technology
behind a cover. They were difficult to program.
chologists based on empirical studies.3 The neuronal processes in perception did
not come into the equation until the 20th century, above all through imaging 2 What countries or cultures have you worked with closely and/or lived
in? Have you had formative experiences in other cultures?
2001 Established Lemel Cohen Creative
Factory, Tel Aviv Yafo, Israel Most consumers never altered settings after
thermostat from the 50’s. Of course, Honey-
well was unhappy that Nest hijacked their de- B2 Inform B8 Personalization
quality, the most sustainable option, for
example. You deliver on your promise by
process of iterations and consumer testing
and are supported by industry examples.
techniques. Up to the present day, Gestalt laws are implemented in design pra- Communication - and language in particular - is a very important installation, even though their lives might have sign and came out as the leader of a whole Nest thermostat learns what temperatures you like at offering clear product benefits, satisfying the The 27 benefits are grouped in three different
xis, but are also applied in the automated perception of objects using artificial factor in my worldwide workshops. I communicate a lot with my
changed. As a result, energy got wasted, and new product category: smart thermostats. In
The Nest App shows you a detailed
different times of the day. After a few days of learning,
students. I speak English, German, French and Hebrew and don’t summary that covers the last ten days, wants, needs, and desires of your customers. categories:
intelligence. bills were higher than needed. 2014, they launched the Lyric thermostat with and you’ll receive the Nest Home
your thermostat will prepare a schedule for you. It

“It’s just a
need a translator in most of the countries I teach in. But in some automatically adapts as your life and the seasons For example, a self-learning thermostat, a - Better self: feel better, be healthier: This
Report in a monthly email. Showing
Human perception comes from our five senses: seeing, hearing, smelling, countries, such as Mexico, Turkey, Korea and others, students are a similar design, but never managed to equal you when you use more energy and
change.Users can personalize the screen so that, when
life-long guarantee, or a low-carbon footprint cluster gathers all those benefits that allow
not really fluent in English and I have to use translators. This is Nest changed all this. They created a thermos- Nest’s success. That same year, Google acqui-
it lights up as you walk in the room, it shows you what
touching and tasting. More than 50% of the human brain is used to analyze and how to use less.
you like: the temperature, weather, or time. You can even
interpret visual stimuli. Optical stimuli hit the retina of the eye, are translated practical but makes the communication less direct and authentic, tat that stood out in simplicity. A simple design, red Nest for $3.2 billion. choose a digital or analog clock face.
through the use of recycled materials. consumers to improve their emotional and
into nerve impulses and processed by the brain. This sounds simple, but the ex- and only a part of the message is conveyed. My most formative ex- Benefits are the things that your customers physical state.
act way in which the brain processes optical information has not yet been ful- periences have been in Poland, as their visual culture - mainly in
hope to get, achieve, or experience when - Better experience: more convenience, more
ly researched. Not only the biological sensory system is involved in the process poster design - feels very close to my own art. It’s almost as if the
design there shares my own DNA.
“Why is they use your product. They bring value to control, more enjoyment: Here, we have all
of perception, our previous experiences and our own psychological makeup play
a role. In Constructivism, a philosophical school within epistemology, it was
“So what?” this better?” your customer’s life, either functionally or those benefits that provide a better overall
postulated that each of us “constructs” the world in our own head.
3 What did you know about these countries/cultures before you started
working together?
In my school days I was already exposed and influenced by late-
emotionally. experience, being that emotional or functional.
- Better world: smaller footprint, happier
In one experiment, kittens were exposed for months to an environment consis-
84 | TYPOGRAPHY seventies poster art from Poland; it’s Polish School of Poster. I was 85 The analysis of these existing theories and people: This last group includes those benefits

ting only of horizontal stripes. Afterwards, they were unable to perceive of ver-
also influenced later in my design studies by the illustrator Sey-
tical elements in a room such as chair legs and they bumped into them. As a many other different models, together with that contribute to a better society and better
mour Chwast and his strong iconic visual language. As a designer,
result of the experiment conditions, their brains had not developed any direc-
you have to be curious and to expand your horizons. Before I teach qualitative consumer research and 20 years of planet.
tion-sensitive neurons that reacted to vertical stripes.4 So how we perceive so-
in another country with a culture that I don’t know much about, I experience in innovation projects have led to
mething not only has to do with external stimuli, but also with our sensory sys-
read as much as I can.
tem, which is shaped by our previous experiences.
1.21 Poster “Stay home” by Yossi Lemel, 2020
1.22 Poster “Super hero doctors” by Yossi Lemel, 2020
Although it is clear that our brain reacts to perceptual stimuli and that its struc-
ture changes by being exposed to repetitive impressions, it is less known that We all have that one friend who is extremely Present relevant options
we can also influence the neuronal plasticity of the brain, for example through
organized. We wonder how they manage to have a Whether you’re an entrepreneur or a full-time

meditation, which increases the density of neurons in the hippocampus. What
that means is that we can change the way our brain works just by using the po-
C, career, maintain a social life, look after their family, working parent, it might be challenging to

wer of our imagination. If we allow our way of seeing things to be guided, we and even stay fit. Here are three ways you can maintain a healthy lifestyle. As awareness around
will see our surroundings with “new” eyes and to quote Wassily Kandinsky: “If exploit technology to help people that don’t have the impact of food on our health and wellbeing
the point of departure is correct and the direction well chosen, the goal cannot the natural talent to organize and structure their is growing, diet and meal planning apps are
be missed”.5
lives: gaining momentum. Veganized, for example,
2.03 Still from an animation helps you plan vegan meals and create grocery
Provide overview lists. Its nutrients function helps you keep track of

10 11

Ci) Many people feel overwhelmed by everything your energy intake and provides macronutrient Veganized app
that is going on in their lives. As a result, they fail information for each dish. It presents you with
to remember appointments, birthdays, medical recipes that suit you, taking your age, gender,
examinations, etc. In particular, young families weight, and level of physical activity into account.

-t struggle to plan, coordinate and keep track of

everyone’s tasks and activities. Applications like Support decision-making Do’s & don’ts
:c Cozi help them regain control. It helps coordinate
and communicate everyone’s schedules and
Mobile apps don’t just help you organise your
schedule and activities, but they can also help

Do more things to-do
at thelists,
same time (multitask)
take decisions.Do
Forbetter in digital
the same amount of time

z B10.Save Time
activities, track grocery lists, manage you instance, calendars

plan for dinner, andA keep
busy the
wholehas become
family the norm.
on the People
can want
remind (improve
you about results).but can also
appointments, Don’t design
a career, an activehelp
social life,track
while also being a when toWhen
health, people
traffic crave for more
same page. LinkedIn and Facebook keep advise you
products and

Make data
great momthe or
goesEven thoughon. mostdata
people adjustingeffective
and love solutions. In as
other words: increasing their services that increase

Ci) of people’s birthdays. And on and this advise real time more
insightful and Start simple
the users’ stress level.
reading, they struggle to find the time. Audiobooks health and wellbeing without spending more time actionable. More and unlock Start simple and
information on weather and traffic conditions en data is not always features to match unlock features Make sure your solu-
allow them to keep up with their reading list, while on it. The 7 Minutes Workout is a super effective
route become available. better, as it can your user’s experi- to match your user’s tion offers convenience
doing stuff that needs to be done. They can now workout plan, claiming to decrease body fat and confuse users. ence level. experience level. or peace of mind.

112 | COLOR 113 Time has become one of the scarcest resources Do less (outsource or automate tasks) devour books while commuting, exercising or improve your overall health. And because you can
in our lives, and we seek ways to speed things up. These days, even elaborate tasks like preparing doing household chores. Compared to physical do it anywhere, you won’t lose time traveling to the

3.01 Architectural model of
German Embassy in Tiflis, People are aiming for more efficient workdays, dinner are becoming as easy as making a cup of book sales, audio is the new kid on the block in the gym. A 7-minute workout every day should deliver
by Wulf Architekten, Stutt- quicker meals, faster transport, and the list goes on. coffee. By buying pre-cut fresh meal packages at publishing world, but it is growing fast. Deloitte better results than doing a 25-minute workout
gart, Germany Here are four ways you can help your customers to the supermarket, people already outsourced meal predicts the global market for audio books to grow twice a week. Does it work? We don’t know, but
save time: preparation tasks to a factory. Kitchen robots – 25% in 2020 alone. consumers are craving for low-time-high-impact
especially popular in Southern Europe – blend, routines and are massively adopting the apps that
mix, whip, chop, grind and even cook entire meals. make this promise.
12 Do more in less time (speed things up) Moley Robotics takes it one step further, offering 13

A few clicks on your phone and your groceries get the world’s first robotic kitchen that cuts, cooks,

delivered to you within 30 minutes. That is, if you and cleans for you.

live within a three-kilometer radius of a Freshippo


Do’s & don’ts


supermarket store in China. While helping


Moley Robotics
consumers to save time, Freshippo also raises the
1.1 Color mood
bar for delivery times and adds to our culture of
‘instant everything.’

4.2 Color perception and color symbolism

romantic Spdr also helps to speed things up. Your reading,
to be precise. Install the speed-reading app on a
1 The crowded mar-
ket place for “time 2 Be specific in
how you help
5 INTERCULTURAL PROJECTS your customer save

saving” products and
How we interpret a color depends on many different traditional
smartphone or smartwatch, or use it in a browser, services can make time (speed things up, Don’t design
factors. But we can differentiate the following two
and import ebooks, PDFs, and documents. Spdr it difficult to stand do less, multitask, or products and
external and internal determinants. improve results) and
“My current way
services that increase
serves them one word at a time, really fast. It helps out. Choose a narrow
put a number to it.
your focus should be on:
target group and find Back your claim the users’ stress level.
people to read twice as fast without effort.
Individual filters
↗ Cultural and social context
a sharp consumer
insight to make sure
of doing things
How many minutes or
hours saved, twice as
with data and –
if possible – scientific
Make sure your solu-
tion offers convenience
works fine.”
↗ Physiology of perception (eye and brain) you hit the right chord. fast, etc. evidence. or peace of mind.

Working in mixed-nationality teams is an established practice in media


Influencing factor


and the IT industry that can be exciting but also challenging. Our varied

↗ Lighting variations, including geographical conditions

↗ Interaction with adjacent and surrounding colors cultural imprints are reflected in our daily behavior, nonverbal commu-

nication, and especially in our value systems.

“A job well done” is highly valued in all industrial nations, but how you
target and achieve your goals is assessed differently. While nations of
say... “It’s great, it’s

T Ic�.
Northern Europe and North America are recognized as “task-oriented”, The business success of value propositions To figure out which types of resistance your
1.3 Moodboards
nations of Southern Europe, Latin America, Africa, and Asia are deemed
to be more “relationship-oriented”. Understanding and accepting
just not for me” is, most of all, dependent on the strengths value proposition might encounter, it is
Colour collages that contain textures of the benefits offered, and therefore the essential to ask people why they would NOT
and implied images are a professional such different value systems are essential when working together on

international teams. value delivered. But offering benefits is buy your or competing products. This will

approach in designing. Common goals
of these collages include client cus- often not enough for customers to buy new help you pinpoint which of the following four
1.2 Collages tomization and colour range display. A number of years ago in Yogyakarta, an Indonesian city on Java, I visit- 14 15
tech products. You also need to work hard to categories you need to focus on:
ed a friend of mine who has lived there for many years. Shortly before
returning home I wanted to purchase gifts, preferably off the beaten remove thresholds, reduce resistance, and - Fear: increase trust. Design strategies in
path of typical tourists. “I’m afraid win the trust of people. this category will help you counter negative

We entered a shop and I jumped right into collecting all my souve- that...” Resistance comes in all forms and shapes. feelings towards your product.
nirs. My friend instead was chatting with the shop owner about her People can be afraid to lose control, be spied - Loss aversion: change frame of reference.
business, family and grandchildren. I finished my shopping quickly and on, become addicted, or be made irrelevant, Design strategies in this category will help
stood there waiting for her. I felt like we were wasting time talking to a
to name just a few. Or, more practically, they people to gain a better understanding of your
stranger. When we left the shop she scolded me, and I learned my first
lesson on relationship-oriented communication. “It’s too “I will lose...” might fear that they won’t figure out how to product.

difficult” use it, that it won’t be compatible with other

equipment, they might be hacked, or that the
- Too expensive: reduce switching costs.
Design strategies in this category will help
product will soon be outdated. you to remove financial thresholds.

• Author is a highly successful

• Companion app enhances
Author Related Author keynote speaker on technology and
the book’s content, creating a highly
Susanne Radtke is a professor for Graphic and Media engaging and intriguing format Deborah Nas is a well-known public speaker on innovation and
Politics of Design,
Design at Ulm University of Applied Sciences, Germany. She page 33
technology. She is a professor of Strategic Design for
is co-author of Textbook for Visual Media Design, which is Technology-based Innovation at the TU Delft, faculty of Industrial • Author is a professor at two of
required reading at many German design schools. She set • Unique combination of design Design Engineering and a visiting professor at the Polytechnic the best technical universities in
up her graphic design office in 1987 and now has bases in methodology and cultural awareness University of Milan.
Berlin and Ulm. Europe (Delft and Milan) and will
She has over 25 years of hands-on experience, leading innovation teach the content of this book at
Since 2009, Radtke has been developing and running • Strong intercultural insights from projects at Heineken, Philips, ABN Amro, Vaillant, Leaseplan, various European universities
intercultural design workshops, mainly in Southeast Asia global professionals governmental organizations, and many others. She also holds
and the USA. Her research field is naturally connected with multiple board positions, for example a supervisory board position
her intercultural design workshops. She has participated in at Hardt Hyperloop, Europe’s frontrunner in the development of a • The book comes with
design and education conferences in Asia and Europe, and revolutionary and sustainable transportation system. free online tools
has published papers on those proceedings. Radtke has vast
experience in international design education.

8 9

Great Leaders Mix and Match My Icon Library

Get Ready for the Future with the IdeaDJ Strategy Build & Expand Your Own Visual Vocabulary

Great Leaders Mix and Match is a manifesto for more beautiful combinations in (business) life. Info My Icon Library is an essential collection of impactful images that will empower you Info
July 2021
to embark on your own journey of visual thinking and storytelling. The collection
The world faces complex challenges and these can only be resolved by mixing and matching August 2020
Paperback with Flaps consist of the most common, interesting, weird, and wonderful concepts created Paperback
ideas. The beauty lies in the elegance of the solutions which actually make the (business) 220 pages during the author’s visual thinking workshops. 224 pages
world a better place and how we are able to solve multiple challenges in one go. Think of new 6 x 6 in 6⅝ x 4¾ in
solutions for care: an eldery home, combined with a children’s day care and an animal farm, $ 19.99 $ 24.99
where all parties benefit from this combination. Or think of a waste incarnation plant which
ISBN 978 90 6369 608 5 The concepts are grouped into themes that regularly crop up at the workshops ISBN 978 90 6369 605 4

doubles as ski hill. These are real cases where the total (combination) is clearly more than the
ISBN 978-90-63696-08-5
such as ‘finance’, ‘technology’, ‘innovation’, ‘way of working’, and ‘sales’. Consisting ISBN 978-90-63696-05-4

sum of its parts. of several sections such as ‘cost-cutting’, ‘co-creation’, ‘agile’, ‘data’, ‘customer
segmentation’, and ‘idea generation’. This is not a definitive list: every story is
This book serves as a manual and toolbox and outlines how leaders can become ‘ideaDJs’. 9 789063 696085 different and has its own blend of icons and visuals. 9 789063 696054
A perfect ideaDJ mix consists of beauty, value and impact. By creating beauty, the solutions
have more elegance in their implementation. It adds more value to all stakeholders, not just My Icon Library is a source of inspiration and a go-to reference for whenever you
shareholders. And finally, the solutions create more sustainable and scalable impact. need a visual that is a tad too complicated for your imagination or a Google Images
search. It also works as a great companion to the author’s other bestselling books:
Besides many exciting examples, this book contains a clear methodology and tool kits. The
main focus is to help (business) leaders to change the mindset and attitude of the people Visual Thinking and Visual Doing.
Part of
around them. the ‘Visual
2 — Virtually everything we use on a daily basis is the result of
a human’s design decision. Think about it... the book or tablet
The Power of Improvisation series
you are holding, the chair you are sitting in and the list goes on. Preparation is important. However, we sometimes become so
absorbed in preparation that we experience what I like to call
The same is true for processes, structures and political or preparation paralysis. Planning creates this illusion of waiting for
economical systems. Many people take systems and structures the perfect time to implement the strategy. If the perfect conditions
as an obvious reality. However, the key is to see how you can never come, nothing gets done. This is preparation-paralysis.
change things yourself by refusing to accept the current reality.
Your ability to change your current reality is ultimately what and represents the martial artist’s ability to respond to an attack This mindset and approach to business must change if you want to
helps you become a strong businessleader. in any direction. Similarly, business leaders must use their achieve business continuity. Your goal as an ideaDJ is to adopt a
curiosity to create multiple approaches to business problems and mix-and-match mindset. True ideaDJs know how to mix ideas and
Here’s an example. I was at Brussels Airport waiting for a taxi prevent their companies from being fragile. match them into beautiful combinations through decisive action so
after coming back home from a very late flight. The trains had that those ideas don’t just sit on paper gathering dust. The key to
stopped so there was quite a large line since few taxis were This antifragility all boils down to what Rik Vera calls the Net achieving this is moving away from the specialist-first mentality
available. Curiosity Score (NCS) which measures the level of curiosity and becoming a generalist.
within an organization. Building a strong NCS begins with
The controller managing the taxis was allowing the persons who creating an organizational culture of trust. Your team members An ideaDJ doesn’t specialize in one thing. Instead, this brilliant
had cash to enter the taxis that did not have credit card payment must feel free to openly express their thoughts and ideas. They business leader excels in multiple disciplines. Don’t be fooled;
machines. When it finally was my turn, I decided to change the must also feel free to challenge systems and processes within it’s not about being a Jack-of-All-Trades and a master of none.
game. I turned to the long queue and said, “Anyone else here the organization. Without these organizational disruptors, your Rather, it’s about developing the stamina and drive to learn from
who needs to go to Antwerp?” I also indicated the area of the organization won’t be able to solve the unexpected challenges people across industries. This newfound knowledge helps enrich
city the taxi would go to first. Two people raised their hands and that will arise and won’t remain competitive in an ever-changing your existing knowledge until you become really good at several
we shared a cab. business landscape. 3 — One thing sets superheroes apart from the average Joe—
relevant disciplines.
their superhuman abilities. Despite being fictional characters,
we often hold these god-like beings in high esteem because their
23 41 42
superpowers help them achieve seemingly impossible feats.
Superman can fly faster than the speed of light. Aquaman can
talk to sea creatures. You get the picture.

Curiosity is an ideaDJ’s special superpower. The ideaDJ strategy

is all about helping you create beautiful combinations that add
value to your business. However, you won’t see these beautiful
combinations come alive unless you and your team develop a
curiosity mindset. Curiosity gives you the courage to explore
new possibilities and step outside of the conventional, and often
limiting, way of doing things.

That’s what we’re focusing on in this chapter—how to use

curiosity to break the mold and take your business into success
beyond your wildest dreams. It’s time to break free from the
specialist-first mentality, value uncommon partners and adopt a
horizontal approach to collaboration. Let’s discuss how you can
make this happen.

Curiosity is Your Superpower

38 An ideaDJ is a curator of information and experiences that

dispel the myth of successful business leaders only focusing on
one thing. In fact, a multi-disciplinary approach is what often
leads to the best business outcomes. The best business leaders
are open-minded and appreciate the beauty of diversity.They
understand that having a wide range of interests actually gives
them a tactical advantage.

This doesn’t mean you won’t experience failure. Far from

it! In fact, you’ll probably fail multiple times before success
comes knocking at your door. The key is to be consistent with
your efforts while becoming an experiment architect (someone
who isn’t afraid to try new things without knowing the exact

It’s an exercise in hassō, a Japanese word I learnt from a friend

one evening over a sushi dinner. She and I were discussing
leadership and the concept of hassō arose because we realized
the immense challenge business leaders tend to face with
changing their thinking. Hassō is one of the five stances in
kendo, a Japanese martial art that uses bamboo for swords, —


• Author is an acclaimed
keynote speaker and has spoken
Author Related Author Related • This book is a ‘must have’ addition
at TEDx and NASA in Houston
to the previous books and workbooks
Ramon Vullings is a cross-industry innovation expert, author, Not Invented
(USA) Willemien Brand has channeled her passion for drawing and
engaging keynote speaker, and ideaDJ. He believes that complex Here, page 30
Visual Thinking, by Willemien Brand
design into her life’s work. After graduating with distinction page 30
challenges need elegant and combined solutions, so he helps from the prestigious Design Academy Eindhoven, she
business leaders with strategies, tools, and skills to look beyond
• Vullings’s previous book ‘Not
became an award-winning industrial designer. In the late • Shows a very broad list of themes
the borders of their domain to transform their business in a Invented Here: Cross-Industry In- ‘90s she launched Buro BRAND, a Visual Communication
smarter way. and icons
Inspiration for novation’ has sold over 50K copies agency harnessing the inventive energy of a team of
Innovation, visionaries who share her passion. Together, they shape Visual Doing,
Vullings has spoken about creativity and innovation in the digital and is translated into 4 languages page 31
page 30 ways of visualising and simplifying complex processes, • Author of bestsellers
age for organizations such as NASA, Rabobank, Nike, Volkswagen, strategies, and information.
TEDx, Siemens, PwC, FloraHolland, and Audi. Currently, he serves as Visual Thinking and
• Author has 16K+ followers on
a senior advisor for NASA’s Cross-industry innovation efforts. Visual Doing
Vullings has written 3 management books on business creativity LinkedIn.
and cross-industry innovation. He is also chairman of the (not for
profit) European Association for Creativity & Innovation (EACI).

10 11

Brand Vision Cards Offline Matters Cards: Truth or Dare?

Brand Building Tool for Visionary and Strategic Thinking A Tool for Less-Digital Creativity

The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed Info Do you dare to take an offline approach? Info
to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you Are you ready to turn from the auto-solutions of creative work today?
September 2021
explore, discuss, and identify all the vital ingredients that you will need to define your vision. Can we break from business-as-usual to find imagination and alternatives? September 2020
Boxed set Boxed set
243 cards 2 x 54 cards
The 243 cards consist of four main categories: your Brand Values: what you stand for; your 5 x 5 x 2 in Following Offline Matters: The Less-Digital Guide to Creative Work come the first two editions of 2¾ x 3¾ x 1¾ in
Brand Strengths: what will help you reach your goal; your Actions: what you will be known for; $ 35.00 accompanying cards: Truth or Dare? Like the much-loved classic game of Truth or Dare, these $ 19.99
ISBN 978 90 6369 609 2
and the Emotions: you aim to evoke. ISBN 978-90-63696-09-2 tools are designed to challenge creative minds into unfamiliar places of thinking. ISBN 978 90 6369 607 8
ISBN 978-90-63696-07-8

The Brand Vision Cards can be used by companies, designers, communication professionals, Whether starting with a problem that needs solving or a blank state awaiting action, these
and facilitators. It is a tool for goal setting, vision statements, sharpening your USP, future 9 789063 696092 decks bring a fresh take to the task and play beyond the dry digitality typical of creative work
innovation, or as inspiration. You can submerge yourself in some serious thinking or take the today. Draw a prompt card from each or either pack, then apply the perspective or action for 9 789063 696078
playful approach and consider your brand personality, values, beliefs, and path forward. counter-cultural results.

le le
xib Reliab rt
To build Fle Comfo Ha
To in in
nov es
ate s
Strength Inno
Vision Cards vat Emotions

w t
To gro pec
Trustworthy Res
To empower
tegi Enthusiasm



Creativity Wealth rsity

of th
Part tive aa
‘Crea er’
Thin s
se ie

• Both authors are

acclaimed keynote speakers
• Strong gift potential
Authors Related • In 2020 Ingvar was recognized as Author Related
one of the 101 best coaches in • Based on Offline Matters, the book
Dorte Nielsen is a creativity expert, internationally published Jess Henderson (pseu.) is a writer, researcher, theorist, praised by major figures such as
author, and keynote speaker based in Denmark. She is The Secret of the the world creative strategist, and author of Offline Matters: The Less Offline Mattters
the founder of Center for Creative Thinking and the brand Highly Creative Thinker, page 31 Douglas Rushkoff, Franco Berardi,
Digital Guide to Creative Work (2020). She is the founder of onli-
Creative Thinker. She has dedicated her life to help others page 31
• Dorte was awarded the Alumni ne magazine No Fun and Outsider—an insider-activist platform and Oli Mould
become better creative thinkers. within the creative industries. Beginning as a subversive email
Achievement Award of the New York newsletter in 2017, Outsider has grown to garner a cult-follo-
Ingvar Jónsson is the Founder and CEO of Profectus State University, she was also wing around the world with its anonymous writings, research,
• Author has a strong profile in both
Coaching House, an international coach school based in
awarded the prestigious Creative publications, experimental workshops, and offline-only events. the creative industries and field of
Iceland. He is an Internationally published author, edutainer, critical theory
keynote speaker, and a musician. He embodies a restless Achievement Award at Creative Henderson is a fellow of the Institute of Network Cultures in
inner drive to inspire and create sustainable growth. Circle Award 2020 Amsterdam and speaks about offline creativity around the wor-
ld – including at NYCxDesign week, Parson’s Strategic Design
Conference, the DuPho Awards, and Us by Night Festival.

12 13

Creative Thinker’s Rethink Book Drag Queen Memory Game

52 Exercises to Train Your Ability to
See Connections Others Don’t

Highly creative thinkers are good at seeing connections. By enhancing your ability to see Info Drag Queen Memory Game is a fun game that shows queens in and out of drag. The vibrant Info
connections, you can enhance your creativity. Based on this observation, a solid theory, and photographs explore the different clothing style and make-up presenting the wide array
the latest neuroscience, this exercise book is for people who want to become better creative October 2021 of subcultures within the drag world. The before-and-after photos are taken in the same October 2021
Paperback Boxed set
thinkers. 112 pages
environment to allow easier recognition when picking sets of two. Enter the world of the Dutch 2 x 30 cards
9⅛ x 6½ in Drag Queens and discover who your favorite is. 5⅛ x 4 x 1¼ in
Creative Thinker’s Rethink Book trains your ability see and make connections – the underlying $ 19.99 $ 19.99
mechanism that helps you to think creatively. The exercises in this book force you to go ISBN 978 90 6369 612 2 ISBN 978 90 6369 606 1
ISBN 978-90-63696-12-2
beyond the obvious – to think and rethink – again and again. It is not a theory book. It is ISBN 978-90-63696-06-1

a hands-on exercise book to boost your creativity and innovative thinking. Working with
these exercises will help you to come up with original thoughts, fresh ideas, and unexpected 9 789063 696122
innovative solutions. 9 789063 696061

You can use this book as a creative morning booster, a warm-up before working creatively, for
everyday creativity training, or just as a fun activity. The exercises can be used at home, at
school, in the design studio, in the office, or in the agency. Creativity is for everybody!


Traffic cone





• Very strong gift potential,

• Part of The Creative Thinker
the drag queen culture is
Authors Related
series, which have already sold Authors Related very popular
more than 50.000 copies
Dorte Nielsen is a creativity expert, internationally
published author, and keynote speaker. She is the
The Secret of the Highly
Maaike Strengholt is a creative and cultural programmer
• All people portrayed have a large
founder of Center for Creative Thinking and the brand
Creative Thinker, • Granholm and Nielsen have been
page 31 and producer for festivals, theater, and Amsterdam social media following
Creative Thinker. She has dedicated her life to help recognized at Creative Circle Award nightlife. She is also a clothing and props designer for
others become better creative thinkers. for their Packaging Design and photography, film, and theater. She studied at the Design
Academy in Eindhoven. • The Dutch version of Ru Pauls Drag
Katrine Granholm is an award winning concept maker Editorial Design for Creative Thinker
Creative Thinker’s Twins Memory Race comes out in 2021
with a MA in digital art from University of Arts London. Exercise Book, Dim Balsem graduated from The Hague academy Game,
She is the author several books, tools, and games. She page 31 • Both authors are acclaimed in 2009. He has an associative, raw, and sleek style. page 40
is currently working at The Danish Broadcasting His main interest is humans. He makes associative • Previous memory game title
Corporation DR as the Digital Commissioning Editor for keynote speakers
documentary work depicting masculinity, femininity, self Twins Memory Game was
kids. reflection, beauty, and personality.
very successful

14 15

Image taken from Rethinking Users
ISBN 978 90 6369 581 1
$ 40.00

16 17

The Umami Strategy Rethinking Users How to Create Better Ideas Made in China, Designed in
California, Criticised in Europe

How do you build a powerful yet actionable strategy, and Rethinking Users introduces a radical new approach that The book is divided into two sections: the right and left The book is a critical look at the design world with
successfully implement it across your organization? The questions some of our most fundamental ideas about the brain. The first part analyzes the general design process. its various design disciplines and how these have
Umami Strategy proposes a novel approach that will help nature of user experience. It points to new opportunities The second part introduces six methods that teach you developed in the past 10 years. Design is taken over
you build and execute an experience strategy. The model to create products and services that help users in new to create more and better visual ideas relevant for all by the capitalist logic of reproduction but this does not
used in the book will help you get your organization ways. The book includes a deck of user archetype cards design disciplines. It is a book for anyone who would like come without conflicts, struggles, and tensions. Society
to align with building a unique market value through and step-by-step team activities for unlocking new to learn and understand design more in-depth. is growing more aware of sustainability. It is time to take
delivering memorable experiences to your customers. user-centered thinking and design inspiration. the next step: designing the future with a more holistic
Enjoyable, practical, and full of hidden gems and tips. ISBN 978-90-636958-6-6
consideration and approach.
ISBN 978-90-6369-579-8 ISBN 978-90-6369-581-1 ISBN 978-90-636958-7-3

Authors: Michael Youngblood, Benjamin Chesluk

Author: Aga Szóstek | Paperback with flaps | Author: Joost Roozekrans | Paperback with Authors: Mieke Gerritzen and Geert Lovink |
and Nadeem Haidary | Book + cards in case |
240 pages | 9⅛ x 7 in | $ 45.00 | flaps | 128 pages | 8⅜ x 5⅞ in | $ 19.99 | Paperback | 128 pages | 7 x 4⅝ in | $ 17.99 |
112 pages + 24 cards | 8⅜ x 5⅞ in | $40.00 |
9 789063 695798 ISBN 978 90 6369 579 8 9 789063 695866 ISBN 978 90 6369 586 6 ISBN 978 90 6369 587 3
9 789063 695811 ISBN 978 90 6369 581 1 9 789063 695873

Happy Is Up, Sad Is Down Design. Think. Make. Break. Repeat. Beyond Design Beyond Design,
Revised edition The Game of Social Solutions

Puts together 65 metaphors with research facts and This book addresses the needs of anyone interested in This designer’s nonfiction novel provides insights into This game guides you to set up your own socially relevant
applications in product and interaction design, information deploying design thinking academically or operationally. the contemporary, often hybrid, practice of multi-talented design project. It navigates you through the 10 steps of
graphics, and advertising. Metaphors show how to use The book offers an easily accessible overview of the graphic designers. The story tells how Boere decides to setting up a project based on your idea. Or if you do not
space and physical attributes to convey abstract concepts design thinking process along with a wide range of take matters into her own hands by working on socially have an idea yet, the game can also be used as a valuable
like time and importance, emotions and social relations, methods that can be applied across many different areas relevant design projects. An exciting and informative book brainstorm tool.
political ideas, and ethical values. This book is meant to and contexts. In this revised edition, the authors look that gives insights into the designer’s do’s and don’ts
inspire designers and everyone curious about how the beyond the human-centered design paradigm and include while working on projects from start to finish.
mind works. perspectives from humanity-centered design.
ISBN 978-90-636958-5-9 ISBN 978-90-6369-594-1
ISBN 978-90-6369-593-4 ISBN 978-90-6369-595-8
Authors: Jörn Hurtienne, Diana Löffler, Clara Authors: Martin Tomitsch, Madeleine Borthwick,
Author: Renate Boere | Paperback | Authors: Renate Boere | Boxed set |
Hüsch, Daniel Reinhardt, Robert Tscharn and Naseem Ahmadpour, Clare Cooper, Jessica
192 pages | 7 x 4⅝ in | $ 17.99 | 120 cards + 10 action cards | 7 x 4⅝ x 2 in |
Stephan Huber | Hardcover | 304 pages | Frawley, Leigh-Anne Hepburn, A. Baki Kocaballi,
9 789063 695941 ISBN 978 90 6369 594 1 $ 19.99 | ISBN 978 90 6369 595 8
9 789063 695934 6 x 6⅜ in | $ 24.99 | ISBN 978 90 6369 593 4 9 789063 695859 Lian Loke, Claudia Núñez-Pacheco, Karla Straker 9 789063 695958
and Cara Wrigley | Paperback | 224 pages | 9⅛ x
7½ in | $ 45.00 | ISBN 978 90 6369 585 9
18 19

Offline Matters A Spectator Is an Artist Too Imagine Me Bullshit Bingo

In Leandro Erlich’s Swimming Pool, you can walk along the bottom of a pool of
water without getting wet. Fantastically being able to walk and breathe
underwater must appeal to the imagination of most any human. The playfulness
this work generates among museumgoers is cheerful, even contagious.
It matches Erlich’s idea that art only really functions in its use by the public.
‘Without people, the work is not complete.’

This piece unmistakably falls into the increasingly popular category of ‘art you
can walk through’. To call it photogenetic is an understatement; it’s a huge
Instagram hit. However, by transforming everyday spaces into absurd situations,
the artist also wants to make us think about the reality around us. ‘My work is
just as real as the rest of your reality’, Erlich notes, hinting at deeper meanings 35
20 14:
than just optical illusion. But what that entails exactly is something very few
seem to ponder. We enjoy immersing ourselves in this work physically, and
rightfully so. But intellectually we safely stay at the side of the pool.

60 Character trait cards offwhite.indd 48 11-08-20 14:35

trait cards
60 Cha

6 7

18 Per
d 15

Are these museum visitors posing in front of an exhibition
of art candy? Or is it an attraction park? Those familiar
with Andy Warhol’s flowers and bananas or Jeff Koons’ 30 Colour trait cards-offwhite.indd 4 11-08-20 14:32
18 Personality trait cards_offwhite.indd 16 11-08-20 14:24
inflated balloon dogs may have doubts. Since isn’t this
fifteen minutes of pop art fame at its best? The Museum
of Ice Cream is a wonderland of interactive galleries 11-08-
devoted to scoops and sundaes, with everything adorned 14:23
in millennial pink. Designed to be Instagrammed, the
museum is a hit. Anyone looking for play, liveliness and
social interaction in a museum will immediately feel at
home. But if you’re also looking for depth and a challenge,
this is not the place for you. Some see Instagrammable
museums as diminishing to the appreciation for classic
museums. But pleasure and depth don’t have to be trade-
offs. What the Museum of Ice Cream primarily reflects is
the importance of entertainment and interaction for
visitors – something art museums can learn from.

22 2
16 17 11-08-

ite.i 60 Character trait cards offwhite.indd 13 11-08-20 14:35
fwh 60 Character trait cards offwhite.indd 7 11-08-20 14:35
30 Col

Offline Matters is a handbook of radical strategies for This is a visual essay about human behavior around art. This game enables players to talk about the complicated The 1-player party game that transforms the BS of
today’s creative worker. From ideas that unlearn the Art historians only study objects, but how these objects and intimate subject of identity in a playful and everyday life into a party for 1. By encouraging people
limiting habits of most workplaces, to insider advice on are received, is also worthy of our attention. This book accessible manner. This is done by using visualizations, to gamify real life, it offers a refreshing reminder not to
avoiding clichés, and reducing digital overwhelm. The also captures how art museums are changing, as they instead of words and questions, to start an conversation. take life too seriously. With 21 tearable and single-use
book offers practical thoughts for a creative life that draw increasingly diverse audiences. This momentum is The various cards are displayed in order to create a cards, Bullshit Bingo is the perfect companion to life’s
refuses to conform.Sharp, intelligent, and subversive, this increased by a whole new breed of Instagram ‘museums’ moodboard representing your identity. The game can most generic occasions: weddings, the gym, first
book is an essential resource for any creative worldwide, attracting experience-hungry millennials with be played in various environments to uncover different dates, vacation, parenting, break-ups, death, turning 30,
ISBN 978-90-6369-578-1 professional. exhibitions defined by their Instagrammability. social structures. Hollywood movies – you name it.
ISBN 978-90-6369-590-3 ISBN 978-90-6369-580-4 ISBN 978-90-6369-582-8

Author: Jess Henderson | Paperback with flaps | Author: Johan Idema | Paperback with flaps | Author: Studio Lisa | Boxed set | 99 cards + Author: Sandy McIntosh | Boxed set + dauber |
160 pages | 7⅛ x 5¾ in | $ 17.99 | 176 pages | 7⅞ x 6¾ in | $ 19.99 | booklet | 6⅛ x 5⅜ x 1⅝ in | $ 19.99 | 20 cards | 7⅜ x 6⅜ x 1 in | $ 17.99 |
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This is a Good Guide – for a Creative Block

Sustainable Lifestyle
revised edition
and the effort of the people that have made that skirt. So, I know my

own taste, and that actually, I never wear skirts. Many people have
said clever things about this. Pioneering fashion designer Vivienne
Westwood says it best: ‘Buy less, choose well and make it last. In
fact, don’t buy this collection at all.’

85 At nearly every workshop or lecture I give, it turns out that everyone

wears about 20% of their wardrobe 80% of the time. We need to
bring this more into balance. Being sustainable with your clothes,
million trees on average bags, shoes and jewellery is also about much more than buying new
are cut down each year to things. It’s about second-hand, swapping and sharing, repairing,
make fabric (30% of which washing and recycling. People sometimes think that most doors
are from primary forests close if you want to be sustainable, that you aren’t allowed any-
and threatened areas) thing anymore. But actually, all kinds of doors open: you discover
new stores and brands, as well as possibilities. You have a lot more
freedom, you no longer have to buy and wear everything the regular
fashion chains want. Great! But what can you wear? And how do
you find it? That’s what this chapter is about.

the percentage of the total
CO2 emissions caused by
the fashion industry
(in comparison: the aviation
industry is responsible
for 2.5%) ain’t
euros is the minimum wage if you
in the garment industry in
Bangladesh, what they need
to live from is around
294 euros – so this is 20%

wear a

016 017


Greed is one of the major causes of poverty. Perhaps ultimately

the biggest. If we take more than our share, less remains for eve-
rybody else – or even too little. I can be quite greedy, I must admit.
There are moments I catch myself taking the biggest slice of cake,
the best part of the Saturday newspaper or the nicest spot by the
window. Not terribly bad, and quite human, but it shouldn’t become
too much. Especially as it turns out that sharing often makes me
happier. Giving is at least as fun as getting.

28% Living and working pretty much concern our entire life. Many people
are either at work or at home. In between, of course, with friends,
at the theatre or at school, but these places also often have a roof.
is the expected growth Everything costs energy, central heating’s everywhere, everyone has
in worldwide energy to shower, water’s in everything, we all cook, use devices all day,
consumption till 2040 clean (okay, that’s only sometimes in my case), buy things, create
(that’s like an extra China waste, travel from A to B and back again or simply lounge in the
being added) garden or on the balcony, we want pets and work we enjoy – and
so constantly influence our surroundings and the environment. And
that’s good news, because we can then also direct this the right


Whichever way you look at it, it’s all about constantly making choi-
ces. Choices that appear minor have immediate, major influence.
There’s just so many of us. And we’re far from all-knowing, so deci-
sions are often difficult and sometimes nearly impossible. But don’t

50 let this stop us – debating about it is more important than mindless

consumption. And that’s so tempting, but we actually need to try
and break the habit. You probably recognise that difference be-
devices on average tween what you think or believe and what you actually do. But that’s
are constantly using power precisely it! It’s about changing our behaviour and feeling reward
in an American household, for the better decision. And this shouldn’t be difficult anymore, as
even if they appear to be it’s often more fun and gratifying than what you were doing before.
turned off – putting 16 billion I prefer cycling to sitting in the car, I feel fitter and more alert at
euros onto the energy bill 18.5°C than at 22, and I enjoy cooking with leftovers (because I’m
every year just lazy). I’m sure you’ve got similar things.

In the Paris Climate Agreement, 195 countries agreed that the aver-
11.5 litres of water per minute is what you use less, if you replace
your old shower head with a water-saving one

age temperature on earth may not rise more than 2°C compared to
pre-industrial levels, and the emission of greenhouse gases must hours a day, our 1.1 billion cars are doing nothing
therefore be restricted. As I’m writing this, Dutch parliament is adop-
ting a motion to close all coal power-plants in the Netherlands by
2020. So, it’s going in the right direction. But it’s time to let ac-
tions speak louder than words. Here are tips to protect our shared
home – the earth – from human influence as well as we can. Let’s
27% less often, employees with a healthy eating pattern report in sick

make it happen!

172 173

This is the definitive and comprehensive guide for what Focussing on creative process and theory, this
you can do about climate change and how to contribute book is filled with over 100 tasks to get your head
to a better world. It contains international lists of go-to into a conceptual and creative space, encouraging
shops, beautiful brands, inspiring insights, surprising experimentation and playfulness in art. Ideal for artists,
facts, and useful solutions. Through in-depth interviews industry creatives, and individuals who simply want to
with leading pioneers, such as Livia Firth, Green Kitchen delve deeper into their own creativity. This book helps to
Stories, and Katharine Hamnett, you will find exactly what improve your process and technique when approaching
you need to live a more sustainable life.
ISBN 978-90-636958-8-0
art, in all its forms. Intriguing, fun, and challenging.
ISBN 978-90-6369-597-2

Author: Marieke Eyskoot | Paperback | Author: Gemma Lawrence | Paperback |

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20 21

Image taken from Happy Is Up, Sad Is Down

ISBN 978 90 6369 593 4
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Don’t Buy This Book | Dare to Ask | Dilemmarama the Game: Empathy Game | Think Like an Engineer, Don’t Lay Your Cards on Museum Art Cards | Creative Thinker’s Connection
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Highlighted Creative Business

9th 2nd
7th printing 2nd
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Visual Thinking | Products That Flow | Politics of Design | Brand The Change | Culture Sensitive Design | How to Research Trends | Delft Design Guide Revised Edition | Good Services |
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How to Survive the Mastering the Art of This Human The 7 Principles of
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Convivial Toolbox The Umami Strategy Change Ahead CEX Sells Worlds of Wonder
Author(s): Elizabeth B.N. Sanders Author(s): Agnieszka Szóstek | Author(s): Carola Verschoor | Author(s): Beate van Dongen and Author(s): Erik Bar and Stan
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Design Roadmapping How to Research How to Research Concept Code 23 Innovations in
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The Seven Laws of Brand the Change Branded Protest Contrarian Branding Different Brains,
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Image taken from

Creative Content Kit
ISBN 978 90 6369 568 2
$ 24.99
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Hidden Persuasion Music Thinking Jam Rethinking Users Good Services Thinking in Services The Secret of the Creative Thinker’s Creative Thinker's Little Creative Brand Vision Cards
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6th 3rd

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The Service Design Things That The Innovation The Innovation Maze Inspiration for 75 Tools for Creative Creative Content Kit Don't Buy This Book Don’t Read This Book Don’t/Do This - Game
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Great Leaders Mix and Not Invented Here Creativity in Business The Innovation Matrix Visual Thinking Offline Matters Offline Matters Cards: When the Box Is the Pitching Ideas - Influence
Match Author(s): Ramon Vullings and Author(s): Deepika Jeyakodi and Author(s): Willemien Brand |
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Connect Designing for the Designing With and The Politics of Design Intercultural Design
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ISBN 978 90 6369 331 2 ISBN 978 90 6369 497 5


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Augmenting Alice Made in China, Notes on Design Make Design Matter Culture Sensitive Happy Is Up, Sad Is Design My Privacy ViP Vision in Design Meta Products
Author(s): Galit Ariel | Designed in California, Author(s): Kees Dorst | Author(s): David Carlson |
Design Down Author(s): Tijmen Schep | Author(s): Paul Hekkert and Matthijs Author(s): Wimer Hazenberg,
Author(s): Annemiek van Boeijen Author(s): Jorn Hurtienne, Diana 160 pages | 7⅛ x 4¾ in | van Dijk | Menno Huisman and Sara Cordoba
256 pages | 9⅞ x 8⅜ in | Criticised in Europe 208 pages | 8¾ x 6 in | 160 pages | 7⅛ x 4¾ in | and Yvo Zijlstra | Löffler, Clara Hüsch, Daniel Paperback | $16.99 | 208 pages | 7½ x 6 in | Rubino |
Hardcover | $45.00 | Author(s): Mieke Gerritzen and Paperback | $19.99 | Paperback with flaps | $16.99 | 160 pages | 9⅛ x 7½ in | Reinhardt, Robert Tscharn and ISBN 978 90 6369 437 1 Paperback | $39.00 | 160 pages | 9⅛ x 7½ in |
ISBN 978 90 6369 470 8 Geert Lovink | ISBN 978 90 6369 465 4 ISBN 978 90 6369 304 6 Flexibind | $45.00 | Stephan Huber | ISBN 978 90 6369 371 8 Paperback | $24.99 |
128 pages | 7 x 4⅝ in | ISBN 978 90 6369 561 3 304 pages | 6 x 6⅜ in | ISBN 978 90 6369 251 3
Paperback | $17.99 | Hardback | $24.99 |
ISBN 978 90 6369 587 3 ISBN 978 90 6369 593 4


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Design. Think. Make. Delft Design Guide - Framing Play Design Inspired By Method Dynamic Identities
Beyond Design Beyond Design: The The Designer As… Strategic Design Design Innovation and Break. Repeat. - Revised edition Author(s): Sune Gudiksen and Helle Author(s): Alexandra Martini | Author(s): Irene van Nes |
Author(s): Renate Boere | Game of Social Author(s): Steven McCarthy | Author(s): Gerda Gemser, Giulia Integration Revised Edition Author(s): Annemiek van Boeijen, Marie Skovbjerg | 240 pages | 8⅞ x 7⅜ in | 192 pages | 9⅞ x 8½ in |
192 pages | 7 x 4⅝ in | Solutions 248 pages | 9½ x 7 in | Calabretta and Ingo Karpen | Author(s): Karla Straker, Cara Author(s): Martin Tomitsch, Jelle Zijlstra and Jaap Daalhuizen | 192 pages | 9⅞ x 8⅜ in | Paperback | $45.00 | Paperback | $45.00 |
Paperback | $17.99 | Author(s): Renate Boere | Paperback with flaps | $45.00 | 228 pages | 7½ x 9½ in | Wrigley and Erez Nusem | Madeleine Borthwick, et al. | 224 pages | 10⅛ x 7⅞ in | Paperback | $45.00 | ISBN 978 90 6369 573 6 ISBN 978 90 6369 339 8
ISBN 978 90 6369 594 1 120 pages | 7 x 4⅝ in | ISBN 978 90 6369 292 6 Paperback with Flaps | $45.00 | 240 pages | 10¾ x 7½ in | 224 pages | 9⅛ x 7½ in | Flexibind | $45.00 | ISBN 978 90 6369 572 9
Playing cards | $19.99 | ISBN 978 90 6369 445 6 Paperback with Flaps | $45.00 | Paperback | $45.00 | ISBN 978 90 6369 540 8
ISBN 978 90 6369 595 8 ISBN 978 90 6369 603 0 ISBN 978 90 6369 585 9

Paperback | $45.00 |
ISBN 978 90 6369 585 9
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Sketching: the Basics - Sketching - Paperback Sketching Product The Exceptionally Know Your Onions - Operative Design Conditional Design The Fast Guide to The Fast Guide to
Paperback Author(s): Koos Eissen and Design Presentation Simple Theory of Graphic Design Author(s): Anthony Di Mari and Author(s): Anthony Di Mari | Architectural Form Accessibility Design
Author(s): Koos Eissen and Roselien Steur | Author(s): Roselien Steur and Sketching Author(s): Drew de Soto |
Nora Yoo | 156 pages | 6 x 4¼ in | Author(s): Baires Raffaelli | Author(s): Baires Raffaelli |
Roselien Steur | 256 pages | 9½ x 7⅝ in | Koos Eissen | Author(s): George Hlavacs | 186 pages | 7⅞ x 6 in | 152 pages | 6 x 4¼ in | Paperback | $16.99 | 144 pages | 6 x 4¼ in | 160 pages | 6 x 4¼ in |
204 pages | 9⅝ x 7½ in | Paperback | $29.99 | 192 pages | 10¾ x 8⅜ in | 48 pages | 8¾ x 6¾ in | Paperback with elastic band | Paperback | $16.99 | ISBN 978 90 6369 365 7 Paperback | $16.99 | Paperback | $16.99 |
Paperback | $29.99 | ISBN 978 90 6369 533 0 Hardcover | $45.00 | Paperback | $14.99 | $19.99 | ISBN 978 90 6369 289 6 ISBN 978 90 6369 411 1 ISBN 978 90 6369 571 2
ISBN 978 90 6369 534 7 ISBN 978 90 6369 329 9 ISBN 978 90 6369 334 3 ISBN 978 90 6369 258 2

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Know Your Onions - Know Your Onions - Reading Letters Type Tricks Shaping Text Composing Folding Architecture
Web Design Corporate Identity Author(s): Sofie Beier | Author(s): Sofie Beier | Author(s): |
Architecture and Author(s): |
Author(s): Drew de Soto | Author(s): Drew de Soto | 182 pages | 9⅞ x 8½ in | 208 pages | 6⅜ x 4¾ in | 176 pages | 8¾ x 6⅛ in |
212 pages | 7⅞ x 6 in | 200 pages | 8⅜ x 6 in | Hardcover | $45.00 | Paperback | $19.99 | Flexicover | $45.00 |
Interior Design 144 pages | 6 x 4¼ in |
Author(s): Gerasimos Vamvakidis | Paperback | $16.99 |
Paperback with elastic band | Paperback with elastic band | ISBN 978 90 6369 271 1 ISBN 978 90 6369 458 6 ISBN 978 90 6369 223 0 160 pages | 6 x 4¼ in | ISBN 978 90 6369 059 5
$19.99 | $19.99 |
Paperback | $16.99 |
ISBN 978 90 6369 312 1 ISBN 978 90 6369 539 2
ISBN 978 90 6369 487 6

Dutch Design
Author(s): Studio Kluif |
176 pages | 8⅜ x 6 in |
Hardback | $25.00 |
ISBN 978 90 6369 538 5


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Think Like A Lawyer, Think Like a Manager, Think Like an Artist, Think Like a Designer,
Don’t Act Like One Don't Act Like One Don’t Act Like One Don’t Act Like One
Author(s): Aernoud Bourdrez | Author(s): Harry Starren | Author(s): Koos de Wilt | Author(s): Jeroen van Erp |
160 pages | 7⅛ x 5¾ in | 160 pages | 7⅛ x 5¾ in | 160 pages | 7⅛ x 5¾ in | 160 pages | 7⅛ x 5¾ in |
Paperback with flaps | $14.99 | Paperback with flaps | $14.99 | Paperback with flaps | $14.99 | Paperback with flaps | $14.99 |
ISBN 978 90 6369 307 7 ISBN 978 90 6369 347 3 ISBN 978 90 6369 468 5 ISBN 978 90 6369 485 2

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Think Like an Dare to Ask Once Upon a Time I Once Upon a Time I Once Upon a Time I Don't Talk Just Kiss Philographics Creative Block Create with Artists Trashures
Engineer, Don't Act Author(s): Els Dragt and Was... Wanted to Be... Went To... Author(s): Marcus Kraft | Author(s): Genis Carreras | Author(s): Gemma Lawrence | Author(s): Rixt Hulshoff Pol and Author(s): Tineke Meirink and
Like One Jeroen Timmer | Author(s): Lavinia Bakker | Author(s): Lavinia Bakker | Author(s): Lavinia Bakker | 516 pages | 7⅛ x 5⅛ in | 208 pages | 7⅞ x 6¾ in | 192 pages | 8⅜ x 5⅞ in | Hanna Piksen | Anja Brunt |
Author(s): Jan Karel Mak | 144 pages | 7⅛ x 5¾ in | 144 pages | 8¾ x 6¾ in | 144 pages | 8¾ x 6¾ in | 144 pages | 8¾ x 6¾ in | Hardcover | $19.99 | Paperback | $24.99 | Paperback | $19.99 | 120 pages | 7⅞ x 9⅞ in | 80 pages | 8⅜ x 11⅛ in |
160 pages | 7⅛ x 5¾ in | Paperback with flaps | $16.99 | Paperback | $16.99 | Paperback | $16.99 | Paperback | $16.99 | ISBN 978 90 6369 452 4 ISBN 978 90 6369 341 1 ISBN 978 90 6369 597 2 Hardcover | $19.99 | Paperback with Flaps | $16.99 |
Paperback with flaps | $16.99 | ISBN 978 90 6369 562 0 ISBN 978 90 6369 421 0 ISBN 978 90 6369 419 7 ISBN 978 90 6369 454 8 ISBN 978 90 6369 416 6 ISBN 978 90 6369 425 8
ISBN 978 90 6369 569 9



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Don’t Read This Book Don’t/Do This - Game To Don't List Logo R.I.P. Creative Thinker’s Art Is Everywhere Museum Art Cards A Spectator is an How to Visit an Art How to Be a Better
Author(s): Donald Roos | Author(s): Donald Roos | Author(s): Donald Roos | Author(s): The Stone Twins | Exercise Book Author(s): Lorenzo Servi | Author(s): Lise Lotte ten Voorde and Artist Too Museum Tourist
160 pages | 8½ x 5⅝ in | 156 cards | 7⅛ x 3⅝ x 0⅞ in | 200 pages | 5⅝ x 3⅝ in | 192 pages | 6¾ x 4¾ in | Author(s): Dorte Nielsen and Katrine 112 pages | 8¾ x 5¾ in | Naomi Boas | Author(s): Johan Idema | Author(s): Johan Idema | Author(s): Johan Idema |
Paperback | $16.99 | Box with sleeve | $19.99 | Paperback | $12.99 | Hardcover | $19.99 | Granholm | Paperback | $16.99 | 52 pages | 5 x 3⅜ in | 176 pages | 7⅞ x 6¾ in | 128 pages | 7⅜ x 6 in | 144 pages | 7⅛ x 6 in |
ISBN 978 90 6369 423 4 ISBN 978 90 6369 484 5 ISBN 978 90 6369 505 7 ISBN 978 90 6369 290 2 112 pages | 9½ x 7½ in | ISBN 978 90 6369 418 0 Boxed set | $24.99 | Paperback with Flaps | $19.99 | Paperback | $17.99 | Hardcover | $17.99 |
Paperback | $19.99 | ISBN 978 90 6369 549 1 ISBN 978 90 6369 590 3 ISBN 978 90 6369 355 8 ISBN 978 90 6369 493 7
ISBN 978 90 6369 438 8


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Creative Thinker's Little Creative Frame Your Your Work and Your Connecting This is a Good Guide - Food Futures FIZZ Pregnancy Cookbook Football Baby Names
Rethink Book Thinker’s Exercise Imagination Life Author(s): Paulina Larocca and For a Sustainable Author(s): Chloe Rutzerveld | Author(s): Elise van Iterson and Author(s): Pascal Rotteveel | Author(s): Boudewijn Bosman and
Author(s): Dorte Nielsen and Katrine Book Author(s): Caroline Ellerbeck | Author(s): Krist Pauwels | Tony Ibbotson | Lifestyle 120 pages | 9⅛ x 7½ in | Barbara Serulus | 112 pages | 9⅞ x 7⅞ in | Tim Nikken |
Granholm | Author(s): Dorte Nielsen and Katrine 192 pages | 5⅛ x 6¾ in | 128 pages | 7¾ x 5⅜ in | 160 pages | 7½ x 7½ in | Author(s): Marieke Eyskoot | Paperback with Flaps | $35.00 | 144 pages | 8½ x 6⅛ in | Hardcover | $24.99 | 112 pages | 6⅜ x 6⅜ in |
112 pages | 9⅛ x 6½ in | Granholm | Paperback | $14.99 | Hardcover | $16.99 | Hardcover | $24.99 | 288 pages | 9⅛ x 6¾ in | ISBN 978 90 6369 517 0 Paperback with flaps | $19.99 | ISBN 978 90 6369 548 4 Hardcover | $14.99 |
Paperback | $19.99 | 112 pages | 9⅛ x 6½ in | ISBN 978 90 6369 542 2 ISBN 978 90 6369 469 2 ISBN 978 90 6369 526 2 Paperback | $29.99 | ISBN 978 90 6369 544 6 ISBN 978 90 6369 523 1
ISBN 978 90 6369 612 2 Paperback | $17.99 | ISBN 978 90 6369 588 0
ISBN 978 90 6369 491 3

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The Holey Bible Creativity + Creativity Works! The Book of Do-ness Don’t Eat The Yellow The Art of Parenting Never Touch a Never Leave the Never Photograph Never Use White Type
Author(s): Paulina Larocca and Author(s): Paulina Larocca | Author(s): Joris van Dooren and Author(s): Sara van de Ven | Snow Author(s): Drew de Soto | Painting When It's House Naked People Eating on a Black Background
Tony Ibbotson | 60 pages | 7⅞ x 4 in | Coen Luijten | 240 pages | 6 x 5¾ in | Author(s): Marcus Kraft | 60 pages | 6¾ x 6 in | Wet Author(s): Anneloes van Gaalen | Author(s): Anneloes van Gaalen | Author(s): Anneloes van Gaalen |
112 pages | 9⅛ x 7½ in | Flipboard | $19.99 | 160 pages | 6¾ x 6¾ in | Hardcover | $19.99 | 516 pages | 7⅛ x 4¾ in | Hardcover | $9.99 | Author(s): Anneloes van Gaalen | 160 pages | 6¾ x 4¾ in | 160 pages | 6¾ x 4¾ in | 160 pages | 6¾ x 4¾ in |
Paperback | $24.99 | ISBN 978 90 6369 488 3 Paperback | $19.99 | ISBN 978 90 6369 451 7 Hardcover | $19.99 | ISBN 978 90 6369 480 7 160 pages | 6¾ x 4¾ in | Hardcover | $14.99 | Hardcover | $14.99 | Hardcover | $14.99 |
ISBN 978 90 6369 566 8 ISBN 978 90 6369 506 4 ISBN 978 90 6369 288 9 Hardcover | $14.99 | ISBN 978 90 6369 214 8 ISBN 978 90 6369 277 3 ISBN 978 90 6369 207 0
ISBN 978 90 6369 280 3

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This Is My Paris This Is My London This Is My Berlin This Is My New York Pixel-Art Game Pixel-Art Game Old Masters Memory Collage Memory Game
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128 pages | 9⅜ x 6⅜ in | 128 pages | 9⅜ x 6⅜ in | 128 pages | 9⅜ x 6⅜ in | 128 pages | 9⅜ x 5⅝ in | 32 cards | 5⅛ x 2⅜ x 0⅞ in | 32 cards | 5⅛ x 2⅜ x 0⅞ in | Author(s): Mieke Gerritzen | 2 x 30 cards | 5¾ x 2⅞ x 1⅝ in |
Paperback | $16.99 | Paperback | $16.99 | paperback | $16.99 | Paperback | $16.99 | Box with sleeve | $12.99 | Box with sleeve | $12.99 | 2 x 30 cards | 5¾ x 2⅞ x 1⅝ in | Boxed set
ISBN 978 90 6369 394 7 ISBN 978 90 6369 395 4 ISBN 978 90 6369 396 1 ISBN 978 90 6369 420 3 ISBN 978 90 6369 482 1 ISBN 978 90 6369 481 4 Boxed set | $19.99 | | $19.99 |
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Optical Illusions Game Numbers Game Mezza Card Game Mozaa Linjaa
Author(s): Paul Baars | Author(s): Paul Baars | Author(s): Thomas Michaël | Author(s): Renske Solkesz | Author(s): Renske Solkesz |
4 x 20 cards | 5⅝ x 5⅝ x 0⅞ in | 4 x 20 cards | 5⅝ x 5⅝ x 0⅞ in | 68 cards | 2⅞ x 8⅜ x 1⅝ in | 64 cards | 4¾ x 4¾ x 1⅝ in | 80 cards | 4¾ x 4¾ x 1⅝ in |
Boxed set | $19.99 | Boxed set | $19.99 | Boxed set | $19.99 | Boxed set | $19.99 | Boxed set | $19.99 |
ISBN 978 90 6369 388 6 ISBN 978 90 6369 370 1 ISBN 978 90 6369 472 2 ISBN 978 90 6369 296 4 ISBN 978 90 6369 503 3


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Free Your Mind Eat Your Heart Out The Startup Game Beyond Design: The Don’t/Do This - Game Offline Matters Cards: Creative Thinker’s
Postcard Block Postcard Block Author(s): | Game of Social Author(s): Donald Roos | Truth or Dare? Connection Memory
Author(s): Marcus Kraft | Author(s): Marcus Kraft | 68 cards | 5⅝ x 4⅜ x 1½ in |
Solutions 156 cards | 7⅛ x 3⅝ x 0⅞ in | Author(s): Jess Henderson | Game
20 pages | 6½ x 4¾ in | 20 pages | 6½ x 4¾ in | Boxed set | $19.99 | Box with sleeve | $19.99 | 108 cards | 2⅝ x 3⅝ in | Author(s): Katrine Granholm and
Booklet | $9.99 | Booklet | $9.99 | ISBN 978 90 6369 442 5 Author(s): Renate Boere | ISBN 978 90 6369 484 5 Boxed set | $19.99 | Dorte Nielsen |
ISBN 978 90 6369 507 1 ISBN 978 90 6369 508 8 120 cards | 7 x 4⅝ in | ISBN 978 90 6369 607 8 2 x 25 cards | 5⅞ x 3 x 2 in |
Playing cards | $19.99 | Boxed set | $19.99 |
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Little Creative Imagine Me The Empathy Game Lay Your Cards on The My Photography
Thinker’s Connection Author(s): Lisa den Teuling | Author(s): Saskia H. Herrmann and Table Toolbox
Dominoes 99 cards | 6⅛ x 5⅜ x 1⅝ in | Jorik Elferink | Author(s): Een van de jongens | Author(s): Rosa Pons-Cerdà and
Author(s): Dorte Nielsen and Katrine Boxed set | $19.99 | 3 x 50 cards | 5⅛ x 6⅜ x 1¼ in | 3 x 20 cards | 5 x 3¾ x 0¾ mm | Lenno Verhoog |
Granholm | ISBN 978 90 6369 580 4 Boxed set + 2 dice | $24.99 | Boxed set | $19.99 | 72 pages | 4⅝ x 3¼ in |
28 cards | 4⅜ x 4⅜ x 1¾ in | ISBN 978 90 6369 524 8 ISBN 978 90 6369 565 1 Boxed set | $19.99 |
Boxed with sleeve | $17.99 | ISBN 978 90 6369 504 0
ISBN 978 90 6369 513 2

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My Photography Dilemmarama The Dilemmarama The Bullshit Bingo Drag Queen Memory
Game Game: The Original Game: The Happy Author(s): Sandy McIntosh | Game
Author(s): Lenno Verhoog and Rosa Edition Edition 20 cards + dauber | 7⅜ x 6⅜ x 1 in | Author(s): Maaike Strengholt and
Pons-Cerdà | Author(s): Dilemma op Dinsdag | Author(s): Dilemma op Dinsdag | Boxed set | $17.99 | Dim Balsem |60 cards | 5⅛ x 4 in |
52 cards | 4 x 2⅝ x 1½ in | 64 cards | 3⅞ x 5¼ x 1⅝ in | 64 cards | 3⅞ x 5¼ x 1⅝ in | ISBN 978 90 6369 582 8 Boxed set | $19.99 |
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Robot Memory Game Street Style Memory Street Style Memory Street Art Memory Brand Memory Game
Author(s): Mieke Gerritzen | Game Game III Game Author(s): Hendrik-Jan Grievink |
2 x 30 cards | 5¾ x 3 x 2 in | Author(s): Barbara Iweins | Author(s): Barbara Iweins | Author(s): Janne Ettwig and Lilian 2 x 30 cards | 5¾ x 3 x 2 in |
Boxed set | $19.99 | 2 x 25 cards | 5⅛ x 4 x 1¼ in | 2 x 25 cards | 5⅛ x 4 x 1¼ in | Van Dongen Torman | Boxed set | $19.99 |
ISBN 978 90 6369 525 5 Boxed set | $17.99 | Boxed set | $17.99 | 2 x 30 cards | 5¾ x 3 x 2 in | ISBN 978 90 6369 262 9
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ISBN 978 90 6369 322 0


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You Are What You Can You See What I
Eat Memory Game See Memory Game
Author(s): Marije Vogelzang | Author(s): Tineke Meirink |
2 x 25 cards | 5¾ x 3 x 2 in | 2 x 30 cards | 5¾ x 3 x 2 in |
Boxed set | $19.99 | Boxed set | $19.99 |
ISBN 978 90 6369 272 8 ISBN 978 90 6369 299 5

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42 43

1-100: E: N: U:
23 Innovations in Digital Communication p. 29 Eat Your Heart Out p. 38 Never Leave the House Naked p. 37 Umami Strategy, the p. 18
7 Principles to Complete Co-Creation, The p. 29 Empathy Game, The p. 24 Never Photograph People Eating p. 37
75 Tools for Creative Thinking p. 31
Event Design Handbook p. 32 Never Touch a Painting When It’s Wet p. 37 V:
A: Exceptionally Simple Theory of Sketching, The p. 34 Never Use White Type on a Black Background p. 37 Vision in Product Design p. 33
Augmenting Alice p. 32 Notes on Design p. 32 Visual Doing p. 30
Art Is Everywhere p. 37 F: Not Invented Here p. 30 Visual Doing Workbook p. 30
Art of Parenting, The p. 37 Fast Guide to Accessibility Design, The p. 35 Numbers Game p. 39 Visual Thinking p. 26
Fast Guide to Architectural Form, The p. 35 Visual Thinking Workbook p. 30
Beyond Design p. 19 FIZZ p. 37 O:
Beyond Design, the Game of Social Solutions p. 19 Folding Architecture p. 35 Offline Matters p. 20 W:
Blue is the New Black p. 31 Food Futures p. 37 Offline Matters Cards: Truth or Dare? p. 13 When the Box Is the Limit p. 31
Book of Do-ness, The p. 36 Football Baby Names p. 37 Old Masters Memory Game p. 39 Worlds of Wonder p. 29
Branded Protest p. 29 Frame Your Imagination p. 36 Once Upon a Time I Was... p. 36
Brand Memory Game p. 40 Framing Play Design p. 33 Once Upon a Time I Wanted to Be… p. 36 Y:
Brand the Change p. 26
Free Your Mind p. 38 Once Upon a Time I Went... p. 36 You Are What You Eat Memory Game p. 40
Brand Vision Cards p. 12
Bullshit Bingo p. 21 Operative Design p. 35 Your Work and Your Life p. 36
G: Optical Illusions Game p. 39
C: Get Agile p. 31
Can You See What I See Memory Game p. 40 Good Services p. 27 P:
CEX Sells p. 29 Great Leaders Mix and Match p. 10 Philographics p. 37
Change Ahead p. 29 Pitching Ideas p. 31
Collage Memory Game p. 39 H: Pixel Art Game - Café Terrace at Night p. 39
Composing Architecture & Interior Design p. 35 Happy Is Up, Sad Is Down p. 18 Pixel Art Game - The Milkmaid p. 39
Concept Code p. 29 Hidden Persuasion p. 30 Politics of Design, The p. 26
Conditional Design p. 35 Holey Bible p. 36 Pregnancy Cookbook p. 37
Connect p. 33 How to Be a Better Tourist p. 37 Products That Flow p. 26
Connecting p. 36 How to Create Better Ideas p. 19 Products That Last p. 33
Contrarian Branding p. 29 How to Research Trends p. 27
Convivial Design Toolbox p. 29 How to Research Trends Workbook p. 29 R:
Create with Artists p. 37 How to Survive the Organizational Revolution p. 29 Reading Letters p. 34
Creative Block p. 20 How to Visit an Art Museum p. 37 Rethinking Users p. 18
Creative Content Kit p. 31 Robot Memory Game p. 40
Creative Thinker’s Exercise Book p. 31 I:
Creative Thinker’s Connection Memory Game p. 25 Influence p. 6 S:
Creative Thinker’s Rethink Book p. 14 Intercultural Design Basics p. 8 Secret of the Highly Creative Thinker, The p. 31
Creative Personal Branding p. 31 Imagine Me p. 21 Service Innovation Handbook, The p. 30
Creativity + p. 31 Innovation Expedition, The p. 30 Seven Laws of Guaranteed Growth, The p. 29
Creativity in Business p. 30 Innovation Matrix, The p. 30 Shaping Text p. 34
Creativity Works! p. 36 Innovation Maze, The p. 30 Sketching p. 34
Culture Sensitive Design p. 27 Inspiration for Innovation p. 30 Sketching - The Basics p. 34
Inspired By Method p. 33 Sketching - Product Design Presentation p. 34
D: Spectator is an Artist Too, a p. 20
Dare to Ask p. 24 K: Startup Game, The p. 39
Delft Design Guide, revised edition p. 27 Know Your Onions - Graphic Design p. 34 Strategic Design p. 32
Designer As…, The p. 32 Know Your Onions - Corporate Identity p. 34 Street Art Memory Game p. 40
Designing for the Common Good p. 33 Know Your Onions - Web Design p. 34 Street Style I p. 40
Designing With(in) Public Organisations p. 33 Street Style III p. 40
Design Innovation and Integration p. 7 L: Sustainist Design Guide p. 33
Design My Privacy p. 33 Lay Your Cards on the Table p. 25
Design Roadmapping p. 29 Linjaa p. 39 T:
Design Things That Make Sense p. 9 Little Creative Thinker’s Connection Dominoes p. 39 Thinking in Services p. 30
Design.Think.Make.Break.Repeat - Revised edition p. 18 Little Creative Thinker’s Exercise Book p. 31 Think Like a Designer, Don’t Act Like One p. 35
Design Transitions p. 33 Logo RIP p. 36 Think Like a Lawyer, Don’t Act Like One p. 35
Different Brains, Different Approaches p. 30 Think Like a Manager, Don’t Act Like One p. 35
Dilemmarama - Happy Edition p. 24 M: Think Like an Artist, Don’t Act Like One p. 35
Dilemmarama The Game p. 40 Made in China, Designed in California, Think Like an Engineer, Don’t Act Like One p. 25
Drag Queen Memory Game p. 15 Criticised in Europe p. 19 This Human p. 29
Don’t Buy This Book p. 24 Make Design Matter p. 32 This is a Good Guide - for a Sustainable Lifestyle p. 20
Don’t Do This - Game p. 36 Mastering The Art of Negotiating p. 29 This Is my Berlin p. 38
Don’t Eat the Yellow Snow p. 36 Meta Products p. 33 This Is my London p. 38
Don’t Read This Book p. 36 Mezza Card Game p. 39 This Is my New York p. 38
Don’t Talk, Just Kiss p. 37 Mozaa p. 39 This Is my Paris p. 38
Dutch Design Cowboys p. 34 Museum Art Cards p. 25 To Don’t List p. 36
Dynamic Identities p. 33 Music Thinking Jam Cards p. 30 Transformations: 7 Roles to Drive Change by Design p. 33
My Icon Library p. 11 Trashures p. 37
My Photography Game p. 40 Type Tricks p. 34
My Photography Toolbox p. 39

44 45
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