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FEBRUARY/MARCH 2011

FOR BUSINESS

VOLUME 10 | ISSUE 1
USA $3.95
CANADA $6.95

BUSINESS LEADERS
SOUND OFF ON THE

regional
PROSPERITY
initiative

THE EUGENE AREA CHAMBER OF COMMERCE: Celebrating…Promoting…Informing Business


Publisher

David Hauser, CCE

Banking on Your Terms


contents
Erik Riechers, Sr. V.P.
Editor
Commercial Banking Officer
Greater Eugene Susan G. Miller,
Director of
Publications &
Information Systems
FEBRUARY/MARCH 2011
Eugene Chamber

Working Executive Committee

Capital
Marvin Re’Voal, Chair
COVER STORY >> Pacific Benefit Planners

FEBRUARY/MARCH 2011
Sheryl Balthrop,

Payroll 10 How the Regional Prosperity Chair-Elect

LLC
Gaydos, Churnside &
Initiative is working to stimulate job FOR BUSINESS Balthrop PC
creation and economic stability in the Eugene
Ann Marie Mehlum,
area.
Vice Chair
Pictured: Eimar Boesjes, Moonshadow Mobile; Summit Bank
vOlUME 10 | ISSUE 1

Milton D. Oilar, Campbell Commercial Real Eric Forrest, Past Chair


R emot e D ep osi t
USa $3.95
CanaDa $6.95

Estate; and Dan Mayhew, Vizme. Pepsi Cola Bottling of


Eugene
Art direction and design by Asbury Design Advertising
www.asburydesign.net
Photography by David Loveall Photography Eugene Area
It only makes sense that the business partners you deal with day in and day out,
www.loveallphoto.com
BUSInESS lEaDERS Chamber of Commerce
like Pacific Continental banker Erik Riechers, are fluent in the language of your SOUnD OFF On THE 541.484.1314
business. At Pacific Continental, our bankers not only speak small business with
FEATURES REgIOnal Design/Layout
the agility of a CFO, they’re experts in delivering the financial services you need,
when you need them…on your terms.
9 Evergreen Land Title Company
celebrates 30 years in the business.
PROSPERITY
InITIaTIvE
Asbury Design
541.344.1633

Content Editor
EUGENE / SPRINGFIELD PORTLAND / VANCOUVER SEATTLE / BELLEVUE THERIGHTBANK.COM 5 41- 6 8 6 - 8 6 85 Tracy Ilene Miller

$PAC-020_Riechers_EugChamberNews.indd 1 1/4/11 9:29 AM


16 A sneak peek at several
downtown development projects
helps keep the community
THE EUGENE AREA CHAMBER OF COMMERCE: CElEBRATiNG…PROMOTiNG…iNFORMiNG BUsiNEss
Printing

TechnaPrint, Inc.
541.344.4062
informed of current and future
Eugene Area Chamber
Eugene Chamber Newsletter ~ 7.375 X 4.8125 ~ 4C ~ Feb. 2011 Insertion ~ Erik Riechers building plans.
of Commerce
COLUMNS/ 1401 Willamette St.

18 Lane County
seeks an effective
DEPARTMENTS Eugene, OR 97401

541.484.1314

20
solution to business BUSINESS NEWS
Open for Business:
assistance needs in the
A publication of the
area. Eugene Area Chamber

22
of Commerce (USPS-
OPINION:
978-480).
City Manager
Open for Business is
Jon Ruiz shares his published bimonthly
Pat Rollins, owner of
thoughts on business by the Eugene Area
EFI Printers Alliance,
development and Chamber of Commerce
responds to five in February, April, June,
questions that provide economic growth August, October and
insight into her life and in Eugene. December. Circulation:
her career. Page 7 4,700.

Open For Business


© 2011

The subscription price


is $25, included in
membership. Periodicals
Postage Paid at Eugene,
OR.

POSTMASTER: Send
ADVERTISER INDEX address changes to
Eugene Area Chamber
12 Chambers Productions 6 Eugene Water & Electric Board 2 Isler CPA 15 ServiceMaster of Commerce, P.O.
6 Eugene A Go-Go 21 Evergreen Roofing 24 Kernutt Stokes Brandt 13 Smeed Communications
23 Eugene Airport 5 Hershner Hunter LLP 15 NEDCO Box 1107, Eugene, OR
14 Eugene Area Radio Stations 8 Home Federal Bank 2 Pacific Continental Bank 97440-1107
(EARS) 19 The Inkwell 19 Siuslaw Bank
YOUR CH A MBER WOR K ING FOR YOU

Re’voal assumes
chairmanship of
Eugene Chamber
An elected Board of Directors
governs the work of the Eugene Area
Chamber of Commerce. The group
convenes regularly to act on policy
recommendations made by Chamber
committees and staff, reviews current
initiatives, oversees and directs the
financial standing of the organization
and generally establishes and
guides the strategic direction of the
organization. On January 1, Marvin
Re’voal, owner and senior principal,
Pacific Benefit Planners assumed the Eugene Chamber Executive Committee members Sheryl Balthrop, Eric Forrest,
Ann Marie Mehlum and Marvin Re’voal.
role as the organization’s chief elected
officer, chair of the board. Mr. Re’voal Balthrop, vice president, Gaydos, Summit Bank and immediate past
is joined on the chamber’s executive Churnside & Balthrop PC; Vice Chair chair Eric Forrest, co-president, Pepsi-
committee by chair–elect Sheryl Ann Marie Mehlum, President & CEO, Cola Bottling of Eugene.

Chamber and Downtown


Eugene, Inc. successfully
advocate for downtown
public safety zone
How many lawyers does it take
Eugene’s downtown exclusion zone will last
at least through April 2012 thanks in part to
to achieve your goals?
the advocacy of the Eugene Chamber and The answer is one. Or as many of us as you need to
Downtown Eugene, Inc. Councilors voted 5 meet your objectives.
to 3 on Wednesday, December 8th, 2010
to extend the ordinance. The exclusion
zone, a component of a downtown public At Hershner Hunter you will have direct, efficient access to
safety plan, bars people who’ve been an individual attorney in one of our many specialized practice
convicted of certain crimes from coming areas or——if and when you need it——draw on the breadth and
downtown in either 90 day or 1 year depth of the resources of one of the area’s largest and most
increments. Expanding the ordinance,
Chamber members will tour the The Great Wall and other sites. respected business law firms. Small start-up? Growing area
people who’ve committed certain sex
crimes are now barred from entering
employer? Multi-national corporation? Whatever your needs,
Chamber China trip draws 81 members downtown Eugene. The Chamber believes large or small, we practice law the way you do business:
that downtown is an important symbol of with the big picture in mind and an eye to the bottom line.
Reservations for a Eugene Chamber sponsored trip to China our community’s economic health, quality
have closed and 81 passengers will be traveling to Beijing, of life, and community self-esteem. In
Keep going and keep growing. And leave your legal issues to us.
Shanghai, Suzhou and Hangzhou in April. It has been said addition, in a new economy attracting
that travel is education in disguise and the Chamber is and retaining talent to fuel new economic
excited to provide this affordable opportunity for community opportunities is essential. Cities with fun,
members to travel together and become more familiar with active, vibrant downtowns clearly have
one of the world’s fast-growing economies. a leg-up in attracting and keeping the 541-686-8511
creative class, the talent that will drive the www.hershnerhunter.com
next economy.

4 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE


FIVE QUESTIONS FOR ...

What happens In each issue of Open For Business, we ask Chamber members to respond to

when you bring five questions that give insight into their lives and their businesses so that our
readers may get to know them a little more.

bankers, punk bands, Ryan Anderson, Senior Sales Engineer


Security Monster
ballerinas, lawyers, DJs, www.securitymonster.com

opera singers and poets


What was your first real job?
My first paying job was an internship at the Oregon State Lottery in Salem. I
was a Tech Analyst, specializing in the Scratch-It Dispensing Machines.

together in one place? What do you do in your free time?


I’m a very active racquetball player, one of the top players in
Eugene. I also enjoy golf, camping with the family, and recently

Find out April 2011. started brewing my own beer.


What is the best thing about doing business in Eugene/
Springfield?
The people of Eugene and Springfield are very easy going
Brought to you by: and great to work with. They are loyal and truly care about
shopping local.
What is a little-known fact about your business that you
want others to know?
A partnership of: We don’t require long term contracts.
What do you like best about the Eugene Chamber?
Its incredible networking functions and willingness to step in and
help a small business grow.

Here’s a tip from the


Eugene Water & Electric
Pat Rollins, Owner EFI Printers Alliance
www.efiprintersalliance.com
Board:
What was your first real job?  What is a little-known fact about
When replacing
provide reliable advice and appliances, save energy
When I was 16 and old enough
to get a Social Security number, I
your business that you want others
to know?
by choosing models
tips for saving energy. that have earned the
worked as a salesperson in the Baby That my husband and I started
Clothing Dept. at May Company in our business in 1983 under the
ENERGY STAR . ®

Redondo Beach, CA, earning $1.65/ name of Eugene Forms. We were


Our appliance rebates can hour. distributors of continuous computer
help pay for a new energy- What do you do in your free time? paper and custom continuous
efficient fridge, freezer, I enjoy knitting, gardening, exercise, forms, supplying stationary stores,
clothes washer, water spending time with my husband, printers and printing brokers. In
heater, or dishwasher. And Don and our two dogs. I also the 90’s, we were Weyerhaeuser’s
you can get a $30 rebate work as a volunteer for “Save the largest distributor of computer
for recycling your old fridge Pets”, a non-profit animal rescue paper in the Pacific Northwest.
or freezer. For more info, agency. Additionally, I love to travel Why is your business a member of
visit eweb.org. whenever an opportunity arises. the Eugene Chamber?
What is the best thing about doing To be actively involved in the
business in Eugene/Springfield? Eugene/Springfield business
Photos by David Loveall

All the wonderful people I have met community, establishing business


and the friends I have made over relationships that help grow our
the last 28 years. business locally.

6 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE F E B R U A R Y/ M A R C H 2 0 1 1 | OPEN FOR BUSINESS 7
Home Federal Bank  •  Est. 1920

sma l l - business s p ot l ight

Celebrating three decades


Mark of success and service
switched.
February marks the 30th anniversary of Evergreen Land Title Company

By Stephanie Brathwaite expenses down, with low overhead, and market share up with

Shouldn’t
One of the oldest family-owned companies in Oregon is turn- highly motivated, talented employees.
ing 30 this month, and with three decades of experience behind “The more talented your employees are and the greater
him, Scott Stovall, founder and owner of Evergreen Land Title their work ethic, the less staff you need,” says Stovall. “Every-

you?
Company, is more focused than ever on building the business. thing is very regulated now, so rates are more or less the same
Despite the recession in 1981, Stovall decided to go into no matter which title company you choose. The difference at
business for himself. At the time, Stovall’s decision was in- Evergreen is our exceptional service and fast turnaround.”
fluenced by two things: He figured the recession couldn’t get Remaining focused continues to be one of
any worse, and Springfield was far underserved by title Evergreen’s biggest goals moving forward.
companies. Stovall sees plenty of business out there
“Even though Springfield didn’t have many title — the key is to find and secure it.
companies, there were already six in Lane County,” “Purchasing a home is probably
explains Stovall. “We opened the doors as the seventh one of the largest investments many
title company, so we never worried about being big of us will make,” explains Stovall.
or number one, we just wanted to be a local option “People know they can choose a
Mark Johnson
President, Western Oregon Region with exceptional service.” realtor or lender of their liking when
The recession did get worse, but Evergreen Land Title purchasing, selling or refinancing their
Company survived. home. What some may not realize, is
We’re pleased to announce that Mark Johnson has joined our team as President of our Western Stovall firmly established his company’s longevity that they also have a choice of who
Oregon Region. With 30+ years of business banking experience, Mark is a great example of what in Lane County when he developed to do business with
community banking is all about: he leads a team of bankers who take a genuine interest in the first computer-based title plan when it comes
to title insur-
helping business clients maximize their revenues and better manage their cash—and they can program, now called Title Scan.
The then-new program al- ance and escrow
do the same for your business, too.
lowed Evergreen Land Title services. I would
Company to become more hope that most
At Home Federal Bank, we measure our success by how well we’ve helped our clients grow and people want
efficient and have faster
succeed. It’s something we take great pride in, and Mark wanted to be a part of that, too. So he to keep that
delivery results, Stovall
made the switch—shouldn’t you? says, compared with business local,”
the rest of the says Stovall.
Get to know the bank that makes bankers switch banks.
Eugene Area
Chamber of
Commerce

industry that was


still tracking by “The difference
hand. at Evergreen is
Call your local Home Federal Bank today! Stovall says
our exceptional
service and fast
Eugene Downtown: (541) 344-5424
Photo by David Loveall

the company’s suc- turnaround.”


Eugene Coburg Road: (541) 345-9430 - Scott Stovall
Eugene Santa Clara: (541) 689-3313 cess has also been
Founder and owner
Eugene West: (541) 338-7650 supported by keeping of Evergreen Land
Springfield Gateway: (541) 741-8280 Eugene Area
Chamber of
Commerce
Title Company

8 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE www.MyHomeFed.com F E B R U A R Y/ M A R C H 2 0 1 1 | OPEN FOR BUSINESS 9
Milton D. Oilar,
associate broker
at Campbell
Commercial Real
Estate, serves on
the Chamber’s
Economic Devel-
A member of opment Council.
Eimar
the Chamber’s
Boesjes is
Entrepreneurial
the chief
Advisory Board,
technology
Dan Mayhew works
officer at
as the chief executive
Moonshadow
officer of Vizme.
Mobile.

By Tracy Ilene Miller nesses. They rest their case on the fact that studies done at dif- written as a symphony rather than treated as separate, indi-
COVER STORY Photos by David Loveall
vidual tunes. Because the Eugene/Springfield area has a healthy
ferent times for at least the last 30 years continually conclude
Among the pundits of business, an argument is ensuing. On
that, at both the state and national level, 80 percent of new job mix of both — companies that have started up in the five to six
The Chamber-lead Regional one side, there are those who advocate that dollars be allocated
creation in any community comes from existing businesses. In years and those with a much longer track record — the Cham-
to entrepreneurial endeavors to jumpstart the economy. The
other words, job creation and tax contributions from expan- ber is in the lead of a coordinated effort that will bring local
Prosperity Initiative promotes reasoning: Recent studies by the Kauffman Foundation show
sion of existing businesses far exceed that of new industry. and regional resources together to enhance the area’s existing
in the last 30 years new businesses five years or younger have
Photos by David Loveall

business alliances, development generated all of the net new jobs.


So, where does the Eugene Chamber of Commerce touch
down? Fortunately, for the local economy — in both camps. At
economic strengths and support emerging entities.
Led by the Eugene Chamber and supported by a grant from
On the other side are those in support of existing busi-
the Chamber, the call from both sides has been embraced and the Chambers Family Foundation, the Regional Prosperity

10 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE F E B R U A R Y/ M A R C H 2 0 1 1 | OPEN FOR BUSINESS 11
Initiative (RPI) has three goals to support
“When there is Based on past programs, the Chamber likely to tell others who want to come in,”
“With the a high-profile event for the Chamber, there’s
job creation and economic advancement in has developed a professionalized model that Oilar says. “I think the Chamber plays an so much more activity and resources now
the Eugene/Springfield area:
economic vitality, can support a steady stream of companies important role of balance, supporting busi-
professional approach available from the Chamber.
Focus proactively on existing traded- everything seems year-round, Oilar says. And one (or two) of nesses and making sure they are feeling that the Chamber is “With the professional approach that the
sector businesses in the metropolitan area to to be better. People the ways it has done so is by hiring Chamber loved locally.” taking, it’s a pretty Chamber is taking, it’s a pretty exciting time
identify and address issues and opportuni-
seem to be happier.” staff devoted to this effort. Fundraising has
exciting time for for Eugene,” Mayhew says.
ties that will assist in retaining them and in led to the recent addition of University of Entrepreneurship, innovation Part of that turn has been the hire of
promoting their growth – Milton D. Oilar Oregon graduate Ben Sappington as director Dan Mayhew, chief executive officer of
Eugene.” Caroline Cummings, who has engaged the
Associate broker at Campbell
Support early-stage companies with edu- Commercial Real Estate
of the Regional Prosperity Initiative, who Vizme, is on the Chamber’s Entrepreneurial – Dan Mayhew Entrepreneurial Advisory Board for feedback
cation, networking and capital formation. will work on the RPI with Chamber president Advisory Board. Vizme, a local company Chief executive officer at Vizme to develop and refine a raft of programs,
Identify and market industry areas living and working.” Dave Hauser and entrepreneurial develop- that is pioneering a new way to share videos, Mayhew says. The board is made up of inves-
already in development, which include Oilar is a longtime member of the ment specialist Caroline Cummings, who photos and digital media, is Mayhew’s latest tors with early-stage and seed businesses. tors, entrepreneurs and other stakeholders
industry clusters in health care, software Chamber’s Economic Development Coun- signed on in August. venture in Eugene. Mayhew has also founded Although Vizme didn’t win, Mayhew said who provide input and support in developing
development, bioscience and natural foods cil. He’s joined in efforts by the Chamber “With the assets of the Chamber — the and managed growth-oriented companies he benefited from the process and the assis- the Chamber’s program goals. Mayhew says
that date almost 10 years to support small membership and staff — the Chamber can both in Eugene and on the East Coast. tance provided to lay the groundwork with Cummings is an invaluable resource because
Business Retention, Expansion companies in making the connections and help companies navigate,” Oilar says, to get He says he’s both helped entrepreneurs other investors. she has been on both sides, as a consultant
“When there is economic vitality, every- getting the expertise they need in the com- financing they need, or to identify new mar- and benefited from the activities of the “Getting the initial exposure is good. and an entrepreneur.
thing seems to be better. People are happier,” munity to successfully navigate expansion. kets to penetrate or suppliers to recruit for Chamber in recent years to support start- We used it for practice for other investors,” “I think Eugene over the years has tried
says Milton D. Oilar, associate broker at For instance, “small companies need venture in-town support of existing companies. ups. Mayhew says. “It helped sharpen us up. Even to build an entrepreneur base; everyone has
Campbell Commercial Real Estate. “I think it capital,” Oilar says, “or a manufacturer wants “It’s critical to keep the companies that For instance, Vizme participated in last if you didn’t win, people get to know you. good intentions,” Mayhew says. “But unless
is critical to have businesses that are grow- to get into Asian markets and doesn’t know are here healthy and growing. If businesses year’s second Willamette Angel Conference, You make connections and develop relation- you have someone who is dedicated to move
ing and employing people. I have five kids. I how. The Chamber gets them in contact with get attention and are appreciated, if they hosted the first time in Eugene, which con- ships.” things forward, it’s hard. Caroline is well-
would like to have some of them stay here, people who know how to do that and more.” are happy and feel supported, they are more nected 33 angel and venture capital inves- But Mayhew says although the WAC was connected across the state, and the [Regional

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12 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE F E B R U A R Y/ M A R C H 2 0 1 1 | OPEN FOR BUSINESS 13
Prosperity] initiative formalizes all the industry potential for growth,” says Eimar
“Together with the
good intentions we had before.” Boesjes, chief technology officer at Moon-
ASK AN EXPERT In addition to Cummings providing one- shadow Mobile. “It’s a clean industry and
SAO, [The Chamber]
on-one consulting to help start-ups, other the wages are relatively high. But you need a can organize events,
Chamber activities initiated for entrepre- critical mass to grow in an industry cluster, so cohesion between
neurs include: and what I’m finding is we have not reached
existing groups
Sponsoring the first Start-Ups Expo in that critical mass, where we are expanding
[within an industry
August that showcased 20 of the region’s and trying to hire people.”
cluster] is stronger.”
ServiceMaster Commercial Cleaning
most promising start-ups Moonshadow Mobile is an Internet tech-
Hosting smart-ups pub talks, where nology company that specializes in data- Carpet & Flooring Janitorial Service Specialty Cleaning
- Eimar Boesjes
featured entrepreneurs practice their pitch driven web and mobile applications. Boesjes Chief technology officer, Moonshadow Mobile

to other entrepreneurs and investors says software engineers start at $40,000


of that I really applaud.”
Conducting entrepreneur focus groups and average $60,000 to $70,000. Although
Another way the Chamber is playing a
to identify how to better support them he has open positions, Boesjes can’t fill them
role is financing booths at shows in other
“I’ve been around for 20 years, and there because there aren’t enough trained people
towns like Portland to try to attract skilled
has never been this kind of programs and in town. He’s trying to lure people from other
engineers and other workers to Eugene, to
resources to help entrepreneurs, and also locations to fill those spots. Over time, when
Q: I’m responsible for promote all that Eugene has to offer in the
advertising my non-profit existing companies, to get them to the next those positions remain open, the problem
ease of living and access to the university.
organization but my budget is level,” Mayhew says. “The exciting thing for Boesjes and other companies is that
very small. What can I do? But there’s one other inexpensive way
about these programs is entrepreneurs get staying in Eugene becomes a liability. At the
that the Chamber is helping, and that’s
attention, where people didn’t even know point when they want to ramp up growth,
(541) 338-0101
A: The Federal Communications creating introductions between companies
Commission (FCC) allows state who they were, and it brings investors out.” these companies with well-paying jobs may
that are not only potential customers but
and local broadcast councils
to sell commercial airtime to
Plus, Mayhew says the initiative helps have to leave.
also operate in the same cluster. www.smcommercialclean.com
with real-time education, to help entrepre- The Chamber’s answer is to take a
not-for-profit organizations with “That’s a relatively inexpensive, really
neurs identify milestones and to have them proactive approach in supporting industry
limited financial resources at an powerful way to grow an industry,” Boesjes
extremely low cost. This offers a hit them. To take the idea of a start-up from clusters that are developing in our area, like
says.
great value to the advertiser and an academic exercise to a working entity. software, health care and bioscience.
Customers don’t always know what
helps provide financial support “I like the focus of this education,” May- “I think the Chamber is helping in
for the broadcast councils. The his company can provide them, Boesjes
hew says. “You can teach entrepreneurs bet- several ways,” Boesjes says. “Together with
FCC refers to the program as says, and if there are smaller social events,
ter management, how to hire intelligently, the SAO, it can organize events, so cohe-
“Public Education Partnership” or someone out there suggesting, “You
(PEP) ads. In our area your and about good investor relationships and sion between existing groups [within an
should give this guy 20 minutes,” it’s often
message will be carried on identifying key milestones. This will help industry cluster] is stronger, and there are
the entrée needed to gain customers but
generally, 18 participating radio and nurture them and the business along.” more connections.”
stations. These stations include also important alliances with companies
But the other big message Mayhew says SAO is the Software Association of Or-
the top commercial and Public within the same industry to explore col-
is important, besides alerting entrepre- egon, and the Chamber has been collaborat-
Broadcasting Stations throughout laborations that might open new markets.
Lane County. neurs to the availability of these free re- ing with it, the Corvallis-Benton Chamber
sources, and that’s letting corporations and “I don’t know all the software develop-
Coalition and Economic Development for
For more information contact: ers and companies in Eugene/Springfield,”
businesses know of these activities. “They Central Oregon to outline a strategy for
Dick Bennink Boesjes says. “If we sit around a table with
can get involved,” Mayhew says. “Potential cluster development within the high-tech
Executive Director, Eugene Area
investors can use these events as a great way other software developers, in many cases
Radio Stations (E.A.R.S.) industry.
1465 Amberland Ave. to get educated, and those who don’t have there is a match, and we decide maybe we
Boesjes says the Chamber is taking the
Eugene, OR 97401 the means to invest, it’s a great opportunity should do this thing together.”
initiative to build links between software
541-517-7512 It’s these and other coordinated efforts
to learn about what’s going on in the region companies that have new technologies and
ears.dick@comcast.net that define the Eugene Chamber of Com-
www.eugeneradio.org and see what opportunities are there.” existing businesses. The Start-Up Expo held
merce’s Regional Prosperity Initiative, to
at the Valley River Inn was one of those
Industry clusters create alliances and initiate activity that
events for Boesjes that provided crucial
“When you are looking at software will prompt economic development and
networking with other companies from all
technology, one of the clusters the Cham- job creation over the long term.
over the city and county. Eugene Area
Chamber of
Commerce

ber would like to focus on, there is such “Those events are really good, and more

14 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE F E B R U A R Y/ M A R C H 2 0 1 1 | OPEN FOR BUSINESS 15

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